1st INTERNATIONAL CONFERENCE ECONOMICS AND MANAGEMENT BASED ON NEW TECHNOLOGIES

Editor:

Kladovo, Serbia 12 - 15. June 2011.

Publisher:

SaTCIP (Scientific and Technical Center for Intellectual Property) Ltd., 36210 , Serbia

For publisher:

Director of the firm SaTCIP Ltd.

Reviewers:

Prof. dr Nada Barac, University of Prof. dr. Branislav Drag Montenegro, Kotor (Montenegro) Economics, Kiev (Ukraine)

(Serbia) -dean, Maritime Faculty, University of

Technical processing and design: Ana Kari

Approved by: Decision no. 010/2011 from 01-05-2011

Disclaimer Note The content of this publication, data, discussions and conclusions presented by the authors are for information only and are not intended for use without independent substantiating investigations on the part of potential users. Opinions expressed by the Autors are not necessarily in accordance with SaTCIP Ltd. as the Publisher, and the organizer and editor are not responsible for any statement in this publication. Copyright 2011 SaTCIP Ltd. All rights are reserved for this publication, which is copyright according to the International Copyright Convention. Excepting only any fair dealing for the purpose of private study, research, review, comment and criticism, no part of this publication can be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electrical, electronic, optical, photocopying, recording or otherwise, without the prior expressly permission of the copyright owners. Unlicensed copying of the contents of this publication is illegal.

Circulation: 80 exemplars

Printed by:

SaTCIP (Scientific and Technical Center for Intellectual Property) Ltd. 36210 , Serbia

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ORGANIZER

http://www.satcip.com/

ORGANIZING COMMITTEE
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Predrag Da Vice-chairman University of University of (Serbia) University of Belgrade, Technical Faculty, Bor (Serbia) University of (Serbia),

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SCIENTIFIC COMMITTEE
1. 2. 3. 4. 5. Chairman Prof. dr Slavko Arsovski, University of Kragujevac, Faculty of Mechanical Engineering, Kragujevac (Serbia) Prof. dr Nada Barac, University of (Serbia)

Prof. dr Jelena Birovljev, vice-dean, University of Novi Sad, Faculty of Economics of Subotica, Subotica (Serbia) 6. Union , Belgrade (Serbia) 7. Prof. dr Constantin Bungau, dean, University of Oradea, Faculty of Management and Technological Engineering, Oradea (Romania) 8. Prof -dean, University of Montenegro, Maritime Faculty, Kotor (Montenegro) 9. Prof. dr Nebo University of (Serbia) 10. Prof. dr Volodymir Fedorinov, rector, Donbass State Engineering Academy, Kramatorsk (Ukraine) 11. (Ukraine) 12. University Vitez , Faculty of Business Economics, Travnik (Bosnia and Herzegovina) 13. Prof. dr Nikolas Hourvouliades, American College of Thessaloniki, Thessaloniki (Greece) 14. Prof. dr Raycho Ilarionov, vice-rector, Technical University of Gabrovo (Bulgaria) 15. University of Business Academy, Faculty for Education of the Executives, Novi Sad (Serbia) 16. University of Law Faculty, Kosvska Mitrovica (Serbia) 17. University of Banja Luka, Faculty of Economics, Banja Luka (Bosnia and Herzegovina) 18. Prof. dr dean, University of Kragujevac, Faculty of Economics, Kragujevac (Serbia) 19. University of (Serbia) 20. Prof. dr Evgeny Mironenko, dean, Donbass State Engineering Academy, Engineer-Economic Faculty, Kramatorsk (Ukraine) 21. 22. Prof. dr Tanya Nesiolovskaya, dean, Yaroslavl State Technical University, Engineering Faculty of Economics, Yaroslavl (Russia) 23. Prof. dr Anuta Georgieva Nikolova, dean, Technical University of Gabrovo, Faculty of Economics, Gabrovo (Bulgaria) 24. Prof. dr Costel Nistor, dean, University of Dunarea de Jos of Galati, Faculty of Economics, Galati (Romania) 25. Prof. dr , dean, Slovak University of Technology in Bratislava, Faculty of Informatics and Information Technologies, Bratislava (Slovakia) 26. Prof. dr. Nam Kyu Park, Tongmyong University, Busan (Korea) 27. Prof. dr dean, University of 28. Prof. dr Sergyi Genadiyovych Pryimenko, dean, Donbass State Engineering Academy, Economics and Arts Faculty, Kramatorsk (Ukraine) 29. 30. Prof. dr Branko Rakita, University of Belgrade, Faculty of Economics, Belgrade (Serbia)
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31. Prof. dr Alexando Ruggiero, University of Salermo, Faculty of Mechanical Engineering, Fisciano (Italy) 32. Prof. dr Dong-Keun Ryoo, Korea Maritime University, College of International Studies, Busan (Korea) 33. Prof. dr Daniela Sarpe, vice-rector, University of Dunarea de Jos of Galati, Faculty of Economics, Galati (Romania) 34. (Serbia) 35. Prof. dr Adolfo Senatore, University of Salermo, Faculty of Mechanical Engineering, Fisciano (Italy) 36. -dean, University of Ljubljana, Faculty of Mechanical Engineering, Ljubljana (Slovenia) 37. Megatrend ) 38. Prof dr Mihail Titu, Lucian Blaga University of Sibiu, director of Intellectual Property Department, Sibiu (Romania) 39. Prof. dr Mirela Toth-Tascau, Faculty of Mechanical Engineering, (Romania) 40. Prof. dr Ovidiu-Leonard Turcu, dean, Bacau University, Faculty of Economics, Bacau (Romania) 41. University of Belgrade, Technical Faculty, Bor (Serbia) 42. Prof. dr Nikolaos Vaxevanidis, Institute of Pedagogical & Technological Education, N. Heraklion Attikis (Greece) 43. Prof. dr Carol Zoller, University of Petrosani, Faculty for Mechanical and Electrical Engineers, Petrosani (Romania)

CONTENTS

PLENARY SESSION (INVITATION PAPERS)

P-1. CREDIT MONITORING AS A TOOL FOR QUALITY CONTROL OF LOAN PORTFOLIO P-2. THE FUTURE OF QUALITY IN THE VIEW OF THE QUALITY OF FUTURE AND QUALITY OF MANAGEMENT Malini S., Todorovi M., Jovanovi THE CHOICE OF OPTIMAL PRODUCT MIX WITH THE APPLICATION OF LINEAR PROGRAMMING P. (Vrnja ANALYSIS OF THE JOURNAL IMPACT FACTOR IN FIELD OF ECONOMICS AND MANAGEMENT orovi Dragovi B. Montenegro) CRUISE SHIPS EVOLUTION: IMPLICATION FOR MEDITERRANEAN PORTS Barac N., Milovanovi G., Andjelkovi DESIGNING DISTRIBUTION NETWORK IN STUDY Nikezi M. 10 1

P-3.

21

P-4.

33

P-5.

43

P-6.

51

P-7.

61

COLLINEARITY OF CUSTOMER SATISFACTION AND CUSTOMER LOYALTY P-8. Bojovi ECONOMIC AND LEGAL STATUS OF ENDOWMENTS, FOUNDATIONS AND FUNDS ON THE EXAMPLE OF AUSTRIA, FRANCE, GERMANY AND SWITZERLAND WITH SPECIAL VIEW ON THEIR FINANCIAL PERFORMANCE

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SESSION A
A-1. An elkovi Zlati V. SIX SIGMA IN SMALL ENTERPRISES A-2. Andevski M., Vidakovi NEW TECHNOLOGIES AND KNOWLEDGE MANAGEMENT A-3. Arsenijevi RESEARCH ABOUT THE KNOWLEDGE MANAGEMENT SYSTEM DEPENDENCE ON THE AFFIRMATIVE ORGANIZATIONAL CULTURE A-4. Arsenijevi O., Bulatovi G., Bulatovi FORMULATION OF ENTERPRISE STRATEGY BASED ON THE THEORY OF KNOWLEDGE MANAGEMENT A-5. Arsenijevi O., Bulatovi Lj., Bulatovi
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77 83 90

99

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INHIBITIONAL FACTORS IN THE PROCESS OF SHARING KOWLEDGE AND COLLECTIVE LEARNING IN ORGANIZATION A-6. Barzilovi S., Stojanovi M., eri J., Veloji ADDRESSING THE PROBLEM OF ACTIVE LISTENING IN A MANAGEMENT TEAM A-7. Berber N. MANAGEMENT BY OBJECTIVES AS A TECHNIC FOR HUMAN RESOURCE PERFORMANCE MEASUREMENT A-8. Bojovi ECONOMIC AND LEGAL STATUS OF ENDOWMENTS, FOUNDATIONS AND FUNDS ON THE EXAMPLE OF THE NETHERLANDS, SWEDEN AND USA WITH SPECIAL VIEW ON THEIR FINANCIAL PERFORMANCE A-9. Botori V., Lu i V., Per i EXPLORING THE TRANSCENDENCE OF MARKETING THOUGHT TOWARDS RELATIONSHIP CONCEPT A-10. Bukvi N. (Sarajevo - Bosnia and Herzegovina), Mrgud V. (Banja Luka - Bosnia and Herzegovina), Cabo Z., Bajramovi I. (Sarajevo - Bosnia and Herzegovina) ENTREPRENEURIAL MANAGEMENT OF COMPANIES IN CRISIS A-11. Cindea M., Ciurariu G. (Ia PRINCIPIILE ETICE FUNDAMENTALE ALE PROFESIEI CONTABILE A-12. Cindea M., Ciurariu G. (Ia MANAGEMENT CONTROL TOOLS A-13. Ciurariu G. (Ia ACCOUNTING METHODS OF EVALUATION OF THE ENTERPRISE A-14. Ciurariu G., Cindea M. (Ia SME IN THE CONFIGURATION OF THE CURRENT ECONOMIC A-15. osi Lj., Radovanovi D (Sarajevo - Bosnia and Herzegovina), Sladoje M. (Pale Bosnia and Herzegovina) ENTREPRENEURIAL MANAGEMENT OF COMPANIES IN CRISIS A-16. ur i S., Milunovi S. ( a MANAGEMENT OF TRANSPORT BIOMASS FOR ENERGY PRODUCTION A-17. Cveji R., Trifunovi ELECTRONIC BANKING, TRANSFER, MOBILITY AND RISKS A-18. Damnjanovi Z., Ran elovi ka Banja KNOWLEDGE MANAGEMENT: ICT IN ENVIROMENTAL AND EDUCATIONS COMPETITIVE ADVANTAGE IN NEW ECONOMY A-19. Damnjanovi Z. (Zaje Serbia) ICT & GREEN BUILDINGS FOR NEW ECONOMY AND MANAGMENT A-20. oki V. (Novi Sad PRINCIPLES OF TECHNOLOGY AND MULTIMEDIA APPLICATIONS IN EDUCATION A-21. Fedajev A., Nikoli MACROECONOMIC STABILITY IN SERBIA IN THE PERIOD OF 2006-2010 A-22. MARKETING IN THE MANAGEMENT SYSTEM OF THE ENTERPRISE A-23. Isovi anin R., Hamidovi MANAGEMENT TECHNOLOGIES IN DEVELOPMENT COMMUNICATION COMPETENCE INTEGRATED UNIVERSITY A-24. Karad M., (Sarajevo - Bosnia and Herzegovina), Mirosavljevi P. QUALITY MANAGEMENT IN AVIATION
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123

132

138

145

154 164 170 176 185

189 195 202

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214

222 232 243

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1st International Conference Economics and Management-Based on New Technologies

EMoNT 2011
12 - 15. June 2011, Kladovo, Serbia

KNOWLEDGE MANAGEMENT: ICT IN ENVIROMENTAL AND EDUCATIONS - COMPETITIVE ADVANTAGE IN NEW ECONOMY
Zvonko Damnjanovi
1

, Dragana Ran elovi

Technical Faculty Bor, University of Belgrade, Bor, SERBIA E-mail: zvonko.damnjanovic@gmail.com 2 Association of Young Researchers Bor, Bor, SERBIA 3 SaTCIP Ltd., Vrnja ka Banja, SERBIA, E-mail: dasicp58@gmail.com

Summary: We live at the time of faster, more dramatic, more complex, and unpredictable changes.

getting more and more one of the key concepts in creating competitive advantage in the new economy and management. technology in teaching process can regulate the temperature in every room in the house in a given mode, be it winter or on the fly, can control the lighting in some areas, on or off electrical appliances, ventilation systems, exterior shutters and fire alarm system. This paper presents concept, aim and significance of innovative training on teachers for implementation of information and communications technologies in environmental education in the processing of significant environmental dates. Special attention has been given to identification of local needs and potentials in terms of selection of significant environmental dates, as well as promotion of this activities on international level through appropriate information and communications technologies. Key words: knowledge, knowledge management, intellectual capital, significant environmental dates, information and communications technologies, teachers training, local community

1. INTRODUCTION In recent years, United Nations agencies and other international organizations have developed a number of informational, educational, promotional, scientific and other materials, programs and projects based on modern information and communications technologies (ICT) within the process of promotion of important environmental dates. Only few schools and individual teachers, cooperating with partners in the wider community, managed to take advantage of these opportunities by linking them with the needs of their environment and thus to improve school programs, especially by improving the fields of environmental education and the application of information technology in teaching process. In the frame of current Decade of Education for Sustainable Development (1) and the environmental education as its pervasive component, it is very important to train as many teachers as possible (especially those whose teaching subjects are possessing a strong environmental component) to be able to find the common available educational materials, refine them and use them in the teaching process, connecting them with the situation and needs of local communities, therefore motivating the pupils and engage them in innovative training methods that are available. 202

A need to present the results of educational and training activities of schools in Serbia on international web sites that follow the promotion and celebration of important environmental dates, as well as on the school web sites, is not of the less importance, increasing the visibility and impact of such events outside the local community. Therefore, the educational institutions are getting the opportunity to join the international network of organizations whose activities promote and support the current trends in environmental information dissemination, environmental education and upbringing activities.

2. CONCEPT OF PROMOTING THE SIGNIFICANT ENVIRONMENTAL DATES WITHIN THE ENVIRONMENTAL EDUCATION PROCESS Significant environmental dates are promoted and celebrated around the world in order to highlight the vulnerability of the environment and nature on the Planet and the importance of its preservation for current and future generations to the general world public (2). Diversity of environmental issues that are covered by the significant environmental dates is enlarging day by day (World Water Day, Forest Day, Earth Day, World Biodiversity Day, International Day of Climate Action, Earth Hour, International Mountains Day, Clean Up the World Day, World Habitat Day, etc.) which enables that the inclusion of significant environmental dates in the environmental education covers its most important contents. The requirement for inclusion of significant environmental dates in environmental education process is s educational, rather then manifestation component, and to ensure that these dates are not supported by sporadic but by continuous educational activities. The processing of educational content within the celebration of significant environmental dates should be varied or multimedia, should involved different scientific and educational disciplines and methods, and be adapted to pupils of different ages. It should also provide links to schools across the local and social environment, with a wide range of other institutions and partners involved in environmental education and development of environmental cal authorities, media etc.) (7). These conditions can be provided in the best terms if the significant environmental dates in local community are processed by the complex program, which combines a number of the most important environmental dates and environmental issues, and is a part of a wider process of solving local environmental problems, such as is the Local Environmental Action Plan (LEAP) and Local Strategy for Sustainable Development. Structured program of promoting selected significant environmental dates named "Ecological days of Bor" was developed in 2003. as a part of LEAP process in Bor and was developed on basis of annual environmental events of non-governmental organization Young Researchers of Bor, who began with the promotion of significant international environmental dates in order to raise environmental awareness among youth and other citizens of Bor. Based on this previous experiences, a complex program has been design that initially included 15 significant environmental dates whose contents are estimated as tightly associated with the LEAP process and are responding to the need for improvement of knowledge and awareness of the citizens of Bor on their environment. During coming years this program has expanded with new dates and environmental issues so that now it encompasses over twenty significant environmental dates. Implementation of specified programs regarding targeted environmental dates nowadays involves a number of institutions - educational and cultural institutions, public and state enterprises, media organizations, NGOs, local authorities and local administration (3, 4).

3. SIGNIFICANCE AND OBJECTIVES OF TEACHERS APPLICATION OF ICT IN ENVIRONMENTAL EDUCATION

TRAINING

FOR

THE

Connection of local environmental needs and issues with global environmental issues, includes the complex of informational, educational and promotional activities, based on available information and educational materials that have been developed by the appropriate agencies of United Nations to mark and promote thematic dates related to nature, water, health, biodiversity, environmental protection, wildlife animals, food, mountains etc. The most important participants on this topic are actually 203

educational institutions, because they are able to effectively and creatively implement ecological and environmental principle in teaching through this program. Main problem for larger participation in these programs during the past was mostly the lack of IT equipment, lack of , as well as a reduction of environmental education to only a few teaching subjects and forms of extracurricular activities. Project "Digital schools", whose primary aim is to provide computer equipment in Serbian schools, as well as the expanding of environmental education principles application to all school facilities and types of extracurricular activities is giving the preconditions to start with the implementation of environmental dates concept, but the problem of teacher for using modern ICT for environmental education improvement in their schools remains. In order to solve this problem a specific program for professional training named 'Application of information and communication technologies in the implementation of environmental education through the processing of significant environmental dates' (6) has been developed an accredited, being founded on previous experiences and cooperation of Computer Center Bor and Association of Young Researchers of Bor. Implementation of this training program enables the processing of significant environmental dates through integrated use of ICT, as well as other ideas and techniques, in order for this to become the common practice in schools and local communities in Serbia. The overall objective of this program is to gain trained teachers and professors who are able to implement innovative methods of ICT in environmental education. Specific objectives of this program are: acquisition of appropriate knowledge and skills in ICT, especially the use of Internet and specified programs for electronic communication and presentation; identification of reliable Internet resources about key environmental issues that are processed on the occasion of significant environmental dates; download, customize and implement the educational and informational materials produced by the relevant UN agencies; motivation of students, parents and local communities for environmental education through the use of modern ICT; promotion and propagation of key environmental issues and opportunities for applying ICT in environmental education; promotion activities on their web sites, web sites of local communities, national web sites and especially the official portal of the UN organizations that are conducting the celebration of significant environmental dates. Effects of program that is designed to improve the quality of teaching are predominantly new competencies for the implementation of ICT in environmental education, enriched content and methods of environmental education in schools and local communities, greater motivation of pupils and parents to actively participate in environmental education, as well as the promotion and propagation of key environmental issues and opportunities of ICT in environmental education. Development of ICT sector, applied kowledge and science enabled these fields to become a dominant factor in modern economy and education almost all over the world. The special role of the ICT application in environmental education is development of skills for searching, analyzing and transmitting information, with their usage in raising environmental awareness, protection and preservation of nature and environment, and environmental ethics. Role of ICT in environmental education and following environmental issues has been also stressed in Strategy of Information Society of Serbia (11). For the implementation of environmental education through processing the significant environmental issues IT knowledge is essential, and it primarily includes knowledge of Internet communications, the most important search engines and web services, portals and other Internet resources, communication via social networks, electronic publishing, setting up web sites, blogs etc (5). Sustainability of this program is provided by experiences of individual communities in the implementation of long-term processing of key environmental issues through the application of ICT, expressed interest and motivation of teachers and pupils to use modern ICT tools in environmental education, project of providing computer equipment for schools organized as IT classrooms and other 204

ICT resources, more extensive Internet resources and new computer programs specialized for environmental education.

4. EXPERIENCES FROM PRACTICE Educational training for teachers and collaborators named "Application of information and communication technologies in the implementation of environmental education through the processing of significant environmental was carried out during 2010. and 2011. through seminars in elementary schools in Bor, Dragash and Priboj Spa. This program is accredited as training for professional development in education again for period of the year 2011. and 2012. Through practical exercises the participants of this program have defined specific activities for environmental education through processing of certain significant environmental dates. Selected topics have been connected to a local environmental problems and needs and preferably linked to existing strategic documents relating to the environment at the local level (such as Local Strategy for Sustainable Development, Local Environmental Action Plan, etc..) , which enabled a school activities to be associated with a specific situation in each local community. This has resulted with creation of several project ideas for promotion of environmental dates such as: World Green Consumer Day (9) , International Mountain Day (8,9), World Day for Physical Activity (9,10), World Environment Day, World Environment Day (9,10) etc., which were then published on hosted free internet blog service (8,9,10). Advantage of blog as one of ICT components is it`s interactive format and the ability to be maintained by an individual with regular entries of commentary, descriptions of events, or other material (Figure 1.). A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.

Figure 1: Example blog post EKOGORA

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Figure 2: Example Facebook and Youtube video post GORA SEMINAR

5. CONCLUSION Connection of recent trends in ICT in education and existence of new stakeholders in environmental education at the international level (UN agencies and other international organizations who organize and promote significant environmental dates) provides schools with necessary tools for improving the quality of environmental education. At the same time, by linking the contents of environmental education with key local and global environmental issues, the school also associates with environment issues and contributes on raising awareness and solving environmental problems in a broader context. Important role in this process is those of teachers and school collaborators that can be more successfully achieved if they are in continuous vocational training. Professional development programs based on the experiences of individual communities and modern principles can contribute immensely to advanced role of teachers and their education quality as a whole. The sy ental education process and the application of information technology in teaching process can regulate the temperature in every room in the house in a given mode, be it winter or on the fly, can control the lighting in some areas, on or off electrical appliances, ventilation systems, exterior shutters and fire alarm system. Enviromental intelligent control systems and households can contribute to savings in heating and up to 30%, while energy savings can be up to 5%.

REFERENCES
[1] [2] [3] http://www.desd.org/About%20ESD.htm http://www.ocistimosrbiju.rs/src/Zeleni-kalendar-868-c67-content.htm

http://www.mibor.rs/aktivnosti/Eko%20dani/Eko%20dani%202008/index.asp [4] http://www.forum.mibor.rs/teme.asp?TOPIC_ID=1280 [5] Vodi za Internet, Savet Evrope, www.mingl.org/it_vodic [6] Randjelovi , D., Damnjanovi , Z.: Katalog programa stalnog stru a, stru http://www.zuov.gov.rs/m-cprkatalog , 2010. [7] Randjelovi , D., Randjelovi , D. : Environmental Education of Adults and Role of NGO in It, Zbornik radova XV nau no stru ki fakultet Bor I dr., Sokobanja, 2007. [8] http://ekogora.wordpress.com/

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[9] http://ecopribojskabanja.wordpress.com/ [10] http://borskenovine.wordpress.com/ [11] http://www.nauka.gov.rs/cir/images/stories/inform_drustvo/nauka_strategija_id.pdf

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INTERNATIONAL Conference "Economics and Management based on New Technologies" (1 ; 2011 ; Kladovo) Proceedings / 1st International Conference "Economics and Management based on New Technologies" - EMoNT 2011, Kladovo, Serbia, 12-15. June 2011. ; [organizer] SaTCIP [Scientific and Technical - Vrnj Intellectual Property, 2012

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Scientific and Technical Center for Intellectual Property). - XIII, 579 str. : ilustr. ; 24 cm - Str. VII: Preface / editor. - Bibliografija uz svaki rad. ISBN 978-86-6075-023-7 1. Scientific and Technical Center for COBISS.SR-ID 188554764

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