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Andrew is the Aussie bloke in the U.S.

, Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you!ll need a map. They!ve got it. So sit back and rela", and welcome aboard. This light is bound to Auto#ilot $our %usiness. Andrew McCauley: &n today!s podcast we are talking about research. How do you go and ind the in ormation you need to keep up with the demand o content or your website' MC: Have you picked up our online survival guide yet' (et prepped or the uture o online marketing, by going to www.aybguide.com Andrew McCauley: Hello everybody, this is Andrew )c*auley, welcome to our podcast, this is podcast number +,. +, in the Auto#ilot $our %usiness series o podcasts, and today we are talking about research, we are talking about how do you go and ind research, how do you ind the stu you need to put on your website, on your social plat orms, and where can you go and get some resh ideas because sometimes you!ll run out o ideas, we are going to give you a couple o tips and some great in ormation in this podcast. And we, o course, being the wonder ul Heather #orter, hey HHeather Porter: Hey Andrew, hey guys, thanks or .oining us, yet again. And Andrew, &!m looking orward to this episode because in the past we!ve spoken about using the (oogle keyword tool which no longer e"ists and trying to ind in ormation out using .ust keyword phrases, and you what' That!s a really cool idea, it!s a great idea because you are inding that there is a market or certain keyword phrase, or keywords, or words people are using to search or things. However, you don!t really get to go more into their thought process and their pain points and really hear them in their own language saying what!s bothering them, what they actually need help with, so this episode we are actually going to really dig deeper in that perspective o what do people actually need in the irst place outside o .ust, you know, a ew keywords. Andrew McCauley: $es, yes de initely. And be ore we dig into that, o course we are going to have a very avorite session at the beginning o the show, and that is /0hat Did $ou 1earn This 0eek'2 Heather Porter: $es and & want to ask you irst. &s that alright' & thought to askAndrew McCauley: $ou are going to ask me irst so you don!t have to listen to me while you think o something you learned, right' Heather Porter: Shhh, don!t tell anybody. Andrew McCauley: Alright &!ll play this game. So this week, what & learned was that (oogle and (mail have .ust enabled part o your (mail to actually let you email people that you don!t have an email address or. 3ow, sounds cra4y but let me e"plain, i you have connections on (oogle #lus, and (5, and they are in your circles Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

and you want to email them but you don!t actually have their email address, now when you are inside your (mail account and you go to type an email, (oogle is now suggesting people who are in your circles and actually auto populates the To ield and you can select that person to send the email to. 3ow, you won!t ind out what this person!s email address is unless they send you an email back, but what it means is that i you have a lot o ollowers on (oogle #lus, you have the potential to email a lot o people all at once. 0hat do you think about that idea' Heather Porter: These are people that you have in your circles' Andrew McCauley: $es, yes, yes- So it!s going to encourage people to add more people to their circles, to get on (5 more, right' Heather Porter: So it!s kind o like what people are doing on 1inked&n, like rom time to time you get a blast that comes out. Andrew McCauley: *orrectHeather Porter: $es, okay. Andrew McCauley: *orrect, and you can already email people rom (5, okay' So you are inside your (5 and you want to post an update and you can click on circles and you can pick certain circles and then click on 6mail These #eople and you get an email rom those people inside your (mail account. $ou can do it rom there but now what they!ve done is they!ve actually opened it up so you can actually email people rom your email (mail account to those people as well without even being on (5. Heather Porter: &nteresting- AlrightAndrew McCauley: So is that going to open the door to spammers' &!m guessing that there will be some, but here is the other thing & want to add to this or people listening, is that when people do email you rom their (mail account and you are in their circles but they don!t have your email address, that email will end up in the Social Tab o your (mail account so i you are using (mail you understand what &!m talking about, there is a Social Tab where (mail puts all o the social activities you are into. That!s where that email will end up. $ou can change the settings, and you can also opt7out inside your settings as well, i you don!t want people to be able to email you rom their (mail you can opt7out o that as well, so this is really good news but it!s what & what & learned this week, there you goHeather Porter: 8ery interesting and yes, & mean, there is a big push or (oogle #lus & know right now with what we are doing and especially this year & think they really are going to do whatever it can take to get it more used by the mass public. Andrew McCauley: They!ve had a ew ailures; & don!t think they want to let this ail. Heather Porter: 9h, e"actlyListen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Andrew McCauley: There is a lot more take up on it and & think it is going to be pretty power ul, by the end o this year it!s going to be pretty big, you and & are spending a lot more time on it, we are doing regular Hangouts, we!re about to start regular Hangouts or it so keep your eye out or those as well. %ut (oogle #lus is going to be big this year, it!s still a little bit buggy but battle through and you will be able to be on the right side o it. 3ow, have you had a chance to think about what you learned this week' Heather Porter: & have and it is so glaringly obvious and you!ll completely agree as well because you and & have been in the thick o it or the last couple o weeks. Alright, so here!s what & learned, we have been doing loads o testing on :acebook, and we!ve been mi"ing up posts and ads and our posts have been a combination o videos and images, and ;uotes, and .ust tips and you name it, and links, you know all the di erent things you can possibly do. And we have been saying or a while on what we all hear online that is that images work best and you get the most engagement on :acebook. And this is .ust :acebook speci ic & am talking about, but what we!ve learned is that using an image to get the most engagement and clicks on your posts on :acebook is not necessarily true. 0e!ve learned that it is more a mi", an organic mi" o in ormation and we are all about the conversation online, leading a conversation so people can kind o engage with you in di erent ways and really well and truly we .ust proved to ourselves .ust with all o our testing that images are great but you can!t use them alone or rely on them, you have to do everything to have a holistic conversation. Andrew McCauley: $es, absolutely and it goes back to the act where you always test what you are doing because you can!t .ust assume that what used to work a month ago is still working. 0e look in our insides every day, a couple o times a day we are looking at things like on our :acebook pages, like reach and engagement and seeing what is working, what is engaging people, what is not, and doing more o what is and less o what!s not and sometimes it!s surprising results. Heather Porter: &t is and it!s one o those things; remember, we have spoken in a previous episode about sliders on websites where you have the big images that slide across, they were the trend or a while and now people are being conditioned to actually .ust go right over the top o them and & think the same thing is maybe happening or starting to happen in :acebook because all those ;uotes and inspirational images, we still like and we are still sharing, but maybe people are getting a little bit more numb to it. Andrew McCauley: $es, it!s certainly interesting. Heather Porter: 0atch this space; we will keep you posted as we keep testingAndrew McCauley: $es, yes. 3ow, let!s kick into today!s topic, we are talking about research. %ecause we get a lot o people saying to us, /0ell & can sustain a blog or a couple o weeks or a couple o months because & have a lot o in ormation but &!m going to run out somewhere along the way. How do & come up with new stu ' And Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

where do & go looking or it because &!ve got a couple o e"perts in my ield but that!s all, there is no one else out there2. 0hich people think that it is such a small ield but it doesn!t matter what ield you are in, there is always things to learn rom everywhere. So today we want to share a couple o those tools with you, a couple o ways to go and ind out new in ormation, where do you go and ind it' And some o these ways you would not have thought o be ore, and there are some that you may have heard o and you .ust need a bit o a re resher. So let!s kick it o , shall we' Heather Porter: $es, let!s kick it o . & will bring up the irst one, so again these tools are important because we are big believers in speaking in the voice o your market and o ten times you are talking in your own voice, you are trying to sort o guess what your market wants and what these tools allow you to do is almost get inside the head o the person you are trying to reach and talk in their language very easily. The irst one is Ama4on dot com, big old avorite that we love and really there!s , ways o using it or some really ;uick and easy market research. The irst one is in Ama4on dot com on the home page you can actually go to, in the search bar you can do the drop down menu and pick Magazine Subscriptions and then do search and then there is a sort eature on the top right where you can sort by /#opular and 3ew2 and you can actually see, sort o in that order all the popular maga4ines, last & checked there were <== plus o them or something cra4y, so there is loads o maga4ines, why do you do this' &t!s because print maga4ines are one o the hardest things or business models to keep a loat because it is e"pensive, it is hard to get advertisers to buy spots in there, so i there!s maga4ines that are making it, and are popular, then there!s a huge market or them and you .ust know that through common sense. So you can get some great ideas o markets and niche markets and sort o by clicking into these maga4ines as well you can go to their websites. (o to the top websites in your !" sorry & should have said maga4ines in your space !" and go to their websites and then you can start to kind o look through their articles and get an idea o what they are writing because you already, again, know that there is a market or what they are writing and or what they are talking about. Andrew McCauley: &!m on Ama4on, & have never looked at !" &t!s been a while since &!ve looked at maga4ines on Ama4on; can you lip through some o the pages on Ama4on on their maga4ines' Heather Porter: 3ot that & am aware o , & think you> &t .ust has some in ormation about them, & have never used it rom that perspective, & .ust go straight to their website. $ou know, & do that and & go straight to their social media, :acebook, primarily i they have a :acebook, because again, we are talking that!s your market research already done or you. 0hatever they are writing about, they have advertisers that are backing them and people reading it and buying their maga4ine, these are paying people, they are paying or that content so it!s already !" all the hard work is already done or you, so that!s why it is such a great tool, it is really easy. And now i you can!t ind a maga4ine that is in your space o what you want to create content or, don!t create content in that space because there is no market or it.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Andrew McCauley: $es, really. &t!s a good point, because we have people coming to us all this time saying, /0ell & am going to create a website, or my business is going to be all about "7y742 !" "7y74ed, which country am & in' !" /and & want to do that because there is no one else doing it2. 0ell there is probably a reason no one else is doing it, and that!s because there is no market or it. &t happens a lot. Heather Porter: All good ideas have been taken at this point and they are .ust kind o redone, and then repackaged, or rebranded so you actually want something that has been done be ore. Andrew McCauley: 0ell & said originality will send you broke. Heather Porter: Totally, well said- & like that one- So that!s the irst thing you can use Ama4on or. 3ow the second thing is really e"citing you can go to into now under the drop down switch or Magazine Subscriptions over to Books and .ust, again, .ust leave the search ield blank and .ust go to search and there!s a sort eature on the top right where you can sort !" 9h, sorry- & should take a step back, not blank this time. $ou go to Books, and then you type in keywords in the ield, so whatever you are thinking about creating content or, whether that is an e7course, a blog post, a podcast episode, whatever it is, go ahead and type in a ew words about that particular topic then you hit search. &t!s Books, a ew keywords, and then search and then on the ne"t page you can sort by /#opular2, you can sort by /)ost *omments2 or /)ost ?eviews2. & personally like that one because what you are now doing is sorting by the books that obviously have huge amounts o reviews and o course what does that mean' &t means that people are reading it, buying it, and then engaging with it, it!s creating, it!s sparking conversation which is what you want. So you go into those books, you can click into the book, and in the comments you can read and scan all the people who have read the book and wanted to leave a review and you could in their own language ind out what in that book speci ically set them a ire, what really inspired them, what really helped them, a lot o people say, /9h my gosh, you .ust saved my "7y74ed2 again and you take those words that they!ve literally written and that can be the topics o a post. Andrew McCauley: & like it. Heather Porter: (o to the market, ind out in their own words, no second guessing here, what they want, go out and give it to them. Andrew McCauley: $es, that is good. And & guess, does it matter how many reviews a book has, or the more the better do you think' Heather Porter: & think the more the better and the reason why is because again it!s something that people want to engage with, and as you know like &!ve .ust !" this is another cool thing that & was reading, the @A rule. &n online marketing there is a rule that!s now come about, this @A rule that says or every @ person creating content, BB people will not comment. Andrew McCauley: ?eally' That many' That!s cra4yListen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Heather Porter: $es so what that means is @ person creates content, @ person comments on the content, BB people don!t do a thing but read it, they are lurkers basically. So i you have a lot o reviews you already know that there!s loads more readers that are not even doing reviews in the irst place, it!s kind o the base benchmark that says to you this is a topic that people want to know about. Andrew McCauley: 9kay, good awesomeHeather Porter: That!s the Ama4on tricks or you. So, and you have a good ew ones as well, what is one o yours that you like' Andrew McCauley: $es, so some o mine, looking or content, there is a couple o sites out there which are like curation sites that & like to go and check out. 9ne o them is called Alltop, and Alltop is a site that aggregates or curates content rom di erent blogs all over the web and you can pretty much get any topic you like, it gives you a rundown o the best blogs or the ones that are most active in that particular content, you can really narrow it down, and then once you ind those you can click on the links and they take you straight to that person!s blog so you can really begin to ind some great in ormation there. &t can become a little bit addictive because it!s .ust a wealth o knowledge that it dishes up. So Alltop is one o my avorite ones or that sort o stu . %ut the other one that & like to use in con.unction with Alltop actually is my reader. 3ow (oogle ?eader used to be around and that closed down in the middle o ,=@C so there!s a mad scramble on all these new readers, a whole bunch o readers got updated, and a whole bunch o readers came out o the woodwork and one o the ones that is leading the charge is called :eedly, and & think you!ve used :eedly be ore too right' Heather Porter: $es & put it on my i#ad a ter you were here actually visiting in Australia and you taught me how to link things up. Andrew McCauley: $es, & live on my :eedly, every day &!m on :eedly because the way :eedly works is that you got Alltop, you ind a great blog and you think, /0ell, this blog has some great in ormation or it, &!d love to keep in contact with this blog, &!d love to see what they write about on a regular basis2. 3ow, & don!t want to come back and look at it every day to see i there is something new because i there is not something new today & don!t want to come back tomorrow i there is nothing new, &!ll get bored a ter day , or C and & won!t come back and then they lost me as a reader. So what :eedly does is that basically says, what is the U?1 o the site you!ve got, paste it into your :eedly account and it automatically updates your :eedly reader or you very time there is a new piece o content that!s been written on that blog. 3ow :eedly doesn!t have to have .ust one blog on it, you can have a whole series o di erent blogs rom all over the web and all you do is go to one place which is your :eedly account either on the web, or on your i#ad, as you said, even on your i#hone, and it delivers all o the latest news to you in one spot so it!s almost like having a personali4ed newspaper at your ingertips.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Heather Porter: &t saves so much time and we all have a hand ul o websites that we look at and kind o get inspired by, whether they are competitors or market research, whatever it is, right' So to have them all come into one place, it really saves time and it is really handy because you can even spot trends that way & would imagine, couldn!t you with di erent content' Andrew McCauley: $es totally and it is un. $ou know it is also interesting to see which & learned about since & was using a reader was that not everyone is original. 6"actly as you said, you see one article on one site and then the same article, not the same words but the same conte"t, is being written about by another article on another blog and you think /0ow, maybe someone is been reading someone2 & am not sure know who came irst. %ut it!s .ust a great way to showcase that you can go and use other people!s content to use as inspiration or review or repurpose i you like, so that you!ve got your own spin on it but it gives you a great idea about content. That is :eedly D 7e7e7d7l7yE dot com. :ree account, &!m pretty sure it!s ree, yes it!s ree, and sign up and check it out. &n con.unction with Alltop and :eedly these are , o my avorite places to go and ind and curate content. Heather Porter: $esAnd save loads o time, spot trends, and get really good ideas.

Andrew McCauley: Absolutely- 3ow, one thing & want to touch on be ore we wrap up the show is social media research. There is a number o di erent tools out there that we can use or social media research; and what do & mean by social media research' 0ell let!s say that you want to start researching your customers, your people that are ollowing you on :acebook or people that have common interest with your ans on your :acebook page. & want to talk about the :acebook (raph Search or a ew minutes because & think a lot o people have seen the (raph Search, it!s basically .ust the search bar at the top o your pro ile, your personal pro ile. %ut it!s so much more than that and people don!t understand. So let me give you a couple o e"amples and you can ask me a ew di erent ones as we go. Heather Porter: 9kayAndrew McCauley: A couple o e"amples that you could use (raph Search or to really ind out a lot o in ormation about your competitors or your own customers. So irstly you can !" 1et!s say you are a itness trainer, or instance, and you want to go and ind> 3o, let!s say you sell itness e;uipment, small dumbbells and weights and bands and pulleys and that sort o stu and your target market are itness trainers and you live in Sidney so you want to ind itness trainers who live in Sidney. So you can go to the actual search bar at the top o your :acebook account and you type in /:itness trainers who live in Sidney2, type that whole entire sentence out, and :acebook will deliver all o the people!s pro iles o people that say that they are trainer and their location is Sidney. So you are starting to ind e"actly who your target market is, now it starts to get even better because then you might want to think, /0ell what i & want to get into :itness :irst2 !" So :itness :irst is like ,< Hour :itness in the U.S.; :itness :irst is a big ranchise, itness gym company in Australia. !" And let!s say that you want to get into :itness :irst but you don!t know anyone that worked there, so you can type in on Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

:acebook (raph Search, /#eople who live in Sidney and work at :itness :irst2 and :acebook will spit out every person that says that work in :itness :irst. &n act, you can even narrow it down to a speci ic :itness :irst as well, you might want to say, /#eople who work at :itness :irst in )anly2 and it will tell you e"actly who on their pro ile have said that they work at :itness :irst in )anly. So it gives you some pretty in7depth in ormation about that. Heather Porter: Are these pro iles or are these pages' Andrew McCauley: They are all personal pro iles; so you can reach out to those people, you can leave them a message. %ut here is a cool thing that you can start to do. $ou can start to do things like, i you have your own business page, right' $ou can start to say interests o ans o Auto#ilot $our %usiness an page, and what :acebook does is it gives you a list o the interests that all o the ans o that particular page have in common. Heather Porter: Are you serious' Andrew McCauley: &!m dead serious, it is awesome- &t is like wow- All o a sudden &!m doing market research. 3ow, that!s all good or my page but what i & want to ind out, what are the interests o my competitors' Heather Porter: That!s e"actly where my mind went. Andrew McCauley: So you go and type in !" 1et!s say a competitor o ours was %ill Smith, okay' And %ill Smith was the guru o all gurus; and we wanted to go and market to his people so & can go and type in /:ans o %ill Smith2 and get a result straight away. & can type in /:ans o %ill Smith who live in Sidney2 and & can say and go an tag them, /Hey & am running an event in Sidney, would you like to come along' & know you are an o %ill Smith, & think he is great, would you like to come and see my event'2 ?ight, so you are really targeting them there, so you can really narrow that down. %ut & can also go and do some undercover work and say, /0hat are the interests' 0hat are the avorite interests o ans o %ill Smith who live in Sidney'2 Heather Porter: $es that!s more where & think that it gets really ascinating because these are, again, keywords again, right' 9 people that we are interested in. Andrew McCauley: So all o a sudden you are starting to ind the interests o that particular an page. 3ow why would you want to do that' 0ell there!s a whole range o di erent things you can start to use. & mean you can go and look at movies that the ans o %ill Smith like, and you can start to run ads, you can create :acebook ads around speci ic interests. Heather Porter: 8ery interesting. & know that the whole new :acebook ad module and how you can get really detailed with the interest and !" 0ow- So this is almost some great research not only to ind those keywords and .ust using their comments even to understand more about them and what they want to learn about or content but also use it or ads.

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Andrew McCauley: Totally, so you can do that sort o thing. Here is another thing you can doF &!m a member o a number o groups as we all are members o groups even i you don!t know that you are a member o groups sometimes. %ut & can go and ind members o groups that & am a part o who have a speci ic interest, or a avorite, or live in a certain area. So let!s say that & am going on a business trip !" 1et!s say that you are going, you are lying out to %risbane and you want to catch up with some people rom a video, let!s say it!s an internet marketing group that you are part o , because that!s what you!re interested in. So you might say, /0ho are the people who live in %risbane that are part o this group'2 And it will spit out a list o the people that all live in %risbane and they are part o that group, and you may want to say, /0ell, let!s create a little mastermind get together or all these people2. So all o a sudden you are starting to really ilter out so much in ormation out, how does :acebook let you see all this stu ' 1et me .ust ;uickly give you a ;uick overview, every time you comment on something, every time you 1ike something, every time you do any action on :acebook, it gets stored in their database. &t is all open knowledge and what they are doing is, they are tabulating all o this in ormation so that it can serve up to people that are smart and know how to use the Search (raph or this sort o in ormation so every time you 1ike a page or 1ike it, you go into a post place and you check in, or you go and comment on it, :acebook is storing that in ormation and they are using that and people can use that in ormation to build a dossier on you i you like. Heather Porter: $ou know while you are on this point and it!s .ust slightly o the mark, & guess the mark what we are saying, there!s !" & see reviews a lot now on pages where you see the < stars and people doing reviews, can you sort by reviews in this graph as well' Andrew McCauley: $ou know, reviews does not come> reviews is pretty new. &!m .ust going to do it right now as we speak. Heather Porter: $es & am asking o course because o what & said be ore; where i you are inding what people are really interested in you can easily do that via reviews i that is something they have opened up yet or search. Andrew McCauley: & am not seeing it pop up, so at the moment & am going to say no but that doesn!t mean it doesn!t e"ist. &t may mean & am not putting the right terminology in but & wouldn!t be surprised i you can. Heather Porter: 9ne time & was, not too long ago, speaking at one o those e"pos or the beauty industry and & was showing them or salons, people can type in /Hair Salon Sidney2 and it will have all the people that enabled reviews, and you can sort on that page by reviews rom memory but you can!t> & couldn!t search by reviews, & had to search by Salon Sidney and then &!d see all the salons there, and then & could .ust, at a scan, see which one had the most reviews. Andrew McCauley: $es okay, & am .ust looking or that right now. And & can!t see it. &t!s de aulting to people who have liked rather than people who have reviewed. Heather Porter: 9kay gotcha. Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Andrew McCauley: &t!s not popping up or me right now, but & wouldn!t be surprised i that does change in the near uture. Heather Porter: $es something to keep in mind is this tool really progresses. 1ook $elp, and in Australia we have 6atibility, we have all these ama4ing tools that you can use where you go and do market research based on reviews. And so all these review sorts o unctionalities are important & think, because you get to see the most popular there ore you can write content around what people want. Andrew McCauley: 6"actly, right. So that!s the :acebook (raph Search, go and check it out because it!s a pretty awesome tool and there is a whole bunch o other things that you can do with it too, &!m not going to get into it but mind you, you can re ine your search to gender so you can re ine it to males who like certain things, you can put in relationships, and employers, current cities, you can put schools in as well people who attended this school, who live in this city and like this page. &t!s super re inement, it!s .ust ama4ing. Heather Porter: $ou know i & were to give C action steps to someone listening to this episode & would sayF (o do research on one book on Ama4on and .ust to see how power ul it is to read other people!s comments to get ideas, & would say go hook up :eedly i you don!t have it, so .ust hook it up with @ website even, and & would say go start playing around with the search bar in :acebook and see what you can come out with. Andrew McCauley: $es, absolutely, do, do it, do it, do it. Alright so anyway, that!s & think we are going to wrap it up because we are coming to our time. 0e!ve put out our ayb guide that!s going like hot cakes right now, how do people go and get our ayb guide' Heather Porter: 9kay so you go to !" very easy- !" aybguide dot com and you!ll see a cute little video on that page o Andrew and &, no, but seriously it!s pretty cool, you get some great social media tips and other resources and even a nice little script in there to help you out with your marketing. %ut what!s cool about that is we are doing a weekly tactics updates so we are giving you some great resources and we are .ust, as Andrew suggested earlier in the episode, we are starting our ayb Hangouts and the reason why we are doing that is because Andrew and & have worked in the event industry or so long, we!ve traveled & think, & know &!ve worked in over C= countries, & don!t even know how many, & think you!ve beat me somehow Andrew. Andrew McCauley: $es, &!ve been in a ew. & think & am up to <G. Heather Porter: 0e!ve met so many ama4ing people and we!ve been so ocused on growing our business that we!ve kind o not lost track but not sociali4e as much as we used to in the past with these people and we are talking entrepreneurs, leaders, all over the world, so we thought, you know what' The coolest way or us to hang out with them and to reconnect with them is going to be to do Hangouts so we are inviting all o you guys in to meet all the people that we know and get some great business tips rom them, so i you sign up or our guide we are going to keep you in the loop o our Hangouts as well. Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

Andrew McCauley: $es absolutely, alright H, that!s awesome. Another good podcast, thank you very much, & en.oyed that one, it was good. Heather Porter: $es it was good, it was un. Alright thanks Andrew, thanks guys or listening and all over the world, wherever you may be, and we!ll be talking to you soon. Andrew McCauley: See you later. MC: )ake sure to grab out ree business automation guide now and get access to other special bonuses, head on over to ayb podcast dot com All passengers and cabin crew should now be seated, please keep your seatbelt securely astened. 1adies and gentlemen, this is the irst o icer speaking. 9n behal o your captains Andrew )c*auley and Heather #orter, we would like to thank you or taking the .ourney with us to Auto#ilot $our %usiness. $ou are now closer to putting your own business on Auto#ilot using the internet. 9 course i you would like to rack up some re;uent lyer points, visit our website www.Auto#ilot$our%usiness.com or check us out on :acebook at :acebook.comHAuto#ilot$our%usiness. These re;uent lyer points are totally useless but the in ormation is gold. Until we ly again, happy travels-

Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/52-research-for-your-website/ Get a copy of our Online Survival Guide here: http://ayb uide.com www.autopilotyourbusiness.com

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