focus

a n A C T I V E l i f e s t y l e m a g a z i n e

S EPTEMBER • O ctober 2008

READ ABOUT YOUR NEW

Business Building
Power Tools

Why Leadership is the Key

Find out: What our own Dr. Gutman

has to say about losing weight
What the fastest growing
market is RIGHT NOW
 Message from the Editor Table of Contents

START YOUR
Immunotec – with its $500 million objective – is on Features
an exciting path right now. And together, as we work 02 Leadership is the Key
diligently to reach this objective, I keep visualizing
06 New Distributor Kit

BUSINESS TODAY!
Dorothy, the Tin Man, Scarecrow and Lion, as they
make their way down the Yellow Brick Road. 08 The Right Tools for Success

In a way, the Annual Event is very much like the 09 The Power of Recruiting and
moment when Dorothy finds herself in Oz. The Leadership Development
We encourage all Distributors to start their Immunotec business at Venture Level product, packaging and new incentive launches 10 A Country Within a Country
are the door to a new frontier and the Annual
because it enables you to earn an income right away. And we’ve created two Event serves as the eye opener to a new world of
12 Losing Weight – WhaT Works:
A Medical Perspective
affordable options to take you there. possibilities and potential!
13 Focusing on Your Health
Just the idea of what we can accomplish together is

Option 1 | $495
We also have a second option for getting 14 Weight Loss– The Elusive Puzzle:
/ $595*** you started at Venture Level.
exhilarating – and only because it’s truly realistic!
How Immunotec F.I.T.T.'s in
In the spirit of innovative and fresh, you can read
16 Introducing Immunocal &
The best way to get started is with our Action Pack, Option 2 | $99 about The New Distributor Kit on page 06. As well,
The Right Tools for Success on page 08 gives great ideas
Immunocal Platinum: New
Looks, Same Great Products!
which includes inventory to sell right away. At the Investor Level you’ll need to for adding new members to your team of Distributors.
20 Believe in Your Products &
sponsor a total of 3 Distributors* to Everything Falls into Place
Another exciting launch is Immunotec’s Future In Thinning Technology. Turn to page 14 to
Benefits: qualify for Venture Level. find out how this weight-loss system is like no other on the market. 22 A Power Tool for Building
• Immediately qualifies you at Venture Level Retail value: $210 And thanks to your comments and suggestions, the new user-friendly website is now a better
Your Business

• You earn at 3 levels down Your price: $99 plus a tool. Read all about it on page 22. 28 A Website You’ll Be Proud
Basic Distributor Kit at $34.95 to Call Your Own!
As we embark on this journey to success by growing our organizations through concentrated
•Y
 ou get a wide selection of inventory Your discount: 53% efforts with great new business tools, we, just like Dorothy and her friends, will sometimes In Every Issue

for personal use and for selling skip along the way and at other times move hesitantly as we conquer our own fears and 05 Message from the President
The 3 Step Plan realize our goals. 18 Case in Point: Independent
Retail value: $800 Step 1 S elect from two great We’ve already discovered that with Immunotec, anything is possible through the development Distributor: who am I?
inventory selection options**
Your price: $495 plus a Basic Distributor Kit at $34.95 of our Leadership skills and personal sense of achievements. 24 Recognition
Step 2 Sign-up for a 400 PV Autoship Onwards and upwards – to new heights and new realities!
Your discount: 40%
Step 3 Sponsor 3 Distributors

Option 1 or option 2? Start building an income right away with * In your first month of business you must sponsor 2 Distributors to
qualify for Venture Level. For all subsequent months you will need
to sponsor a total of 3 Distributors.
Immunotec. Take control by calling customer service today. ** Contact your Distributor Support Representative for details on the
inventory selection options.

1-888-917-7779 *** Contact your Distributor Support Representative for details on the
Action Pack options.

Mary Politis
Editor

At Immunotec, we're committed to your success!

focus
a n A C T I V E l i f e s t y l e m a g a z i n e

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described in this magazine, please contact:
FOCUS Immunotec’s bonded cysteine dietary supplement is available
is published by Immunotec Inc. in the U.S. as Immunocal® and in Canada as HMS 90®.
Editor: Mary Politis
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Contributing Editor: Mona Andrei Immunotec Inc, and the Immunotec logo
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02 06 12 16
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Item #0000577
Cover Story

Leadership
is the
Key
As John Frederick mentions in his article The Right Tools for Success! (page 08), you are the most
important reason for prospects to join Immunotec – and truer words were never spoken, or in this
case written. The good news is that leaders are made, and not born.

L Let’s take a minute to consider what makes a good leader.

Basically, a good leader inspires others to want to achieve
higher goals. A leader is enthusiastic, committed and most
importantly, has a vision. To be a good leader means that
your vision is so clearly articulated, that it is shared by every
member of your team.
One organization. One vision.
Once your vision has been clearly defined, it sets the
pathway to your success. Without a vision, you’re really just
spinning your wheels.
As a leader in your organization, you will benefit from
defining your vision in the following ways:
You will identify a sense of direction and purpose
Sometimes it’s easier to look at the desired end result and
work your way backwards. Knowing where you want to go,
helps you see the path (or steps) that will get you there.
You will encourage interest and commitment
In essence, there are more followers than leaders in the
world. Standing out with a clear plan that is in sync with
the beliefs of others is a natural breeding ground for
sustained growth.
You will instill the necessary confidence
Confidence is a major factor in any relationship. And
with the number of fly-by-nights out there, proving your
merit is crucial.
You will build loyalty through involvement
Anything worthwhile takes time. When others are
involved, they’ve put some of “themselves” into the Basically, a good leader inspires
equation and this secures the constancy necessary for
others to want to achieve
building any business.
Okay, so you’re reading this and thinking, “I’m enthusiastic, higher goals.
committed and I have a vision. Does this make me a leader?”

02 Focus
 “In order for a leader to build a large business
they need to surround themselves
with others who they can teach to lead,

You’re almost there. You must also lead by example and
we’ve put a lot of work into making this as easy as possible
for you with our new basic Distributor Kit, interactive
Message
who in turn can teach others to lead.”
noted before, leaders are made. Or to take it a step further,
leaders are developed through a never ending process of
self-evaluation, training and experience.

from the President

business sessions, phone calls, and Distributor Support.
The nice thing about developing your leadership skills is
And this, because we, too, share in your vision!
that you will apply them to every single area of your life.
All the pieces are in place. We’ve put the key in your hand
for becoming the best leader you can possibly be because, as To be a better leader is to be a better person.

Leadership, at its essence, is about helping others to envision

What does Leadership mean to you?

Ever since I joined Immunotec, three and a half years ago, I’ve been reading a lot and I’ve followed
many seminars in order to be a good leader. I’ve found that the main quality is right in our heart.
You have to love helping people, support them, and show them the right path to follow without
falling in the many traps, show them the team work, teach them how to always be very generous
with everybody and aim to be the best person that they can be. But, most of all, being a leader is
having your people believe that you can help them achieve their dreams when they don’t have the
faintest idea how they can do it! If you can get people to believe in you, nothing is IMPOSSIBLE!
I’m a big fan of Jim Rohn and I tell my people ‘Let’s go and do it’ and not ‘Go and do it’. All my
people know that they can rely on me at any time. I’m constantly telling them, ‘Call me, I’ll be there!’
– Normand Robert
success, coaching them to set goals for themselves, and, then,
showing them how to achieve these goals. Each of these requires
a leader who is “attractive”; that is someone who others want to
emulate and feel they can emulate.
The process of creating success in a network marketing company
is one that is fundamentally based on this kind of “attractive”
leadership of individuals gathering other individuals around them
because they want to succeed like you have and you help them
to set step by step goals and then emulate what you have done to
succeed. By definition, in order for a leader to build a large business
they need to surround themselves with others who they can teach
to lead, who in turn can teach others to lead.

For us to be the $500 million company that we can be, we need to

Leadership is the capacity to Leadership to me means the build thousands of new leaders. In this issue of FOCUS we have
choose to live a life based on ability to inspire a group of gathered knowledge, insight and examples regarding leadership to
integrity. It starts with who you people to remain focused on help you in your mission of building your Immunotec business. I
are before what you do. It is the a task until the mission
urge you to commit yourself to becoming the very best leader you
capacity to inspire, motivate, is accomplished.
can be because your leadership is the key to your success.
and activate others to become – Foster Owusu
great people. If I do that, I will
grow myself and become the
leader I was created to be.
– Sylvain Dion James A. Northrop
President & CEO

For me, Immunotec represents In order to grow my business,

passion. It’s an opportunity I have to help my team grow
to make a difference in the their business; a true win/win
quality of life of everyone scenario as Steven Covey would
around me. Leadership is put it. Leadership also requires
having the capacity – through having a vision for yourself and
my excitement – to light up the for your team. With that vision
flame that lies dormant within you have to then supply the
each member of the team, motivation and support to help
present and future! others achieve the goal.
– Louis-René Jobin – Stacey Minogue

04 Focus Focus 05
 New
Regional Directors
Distributor
Manon Courchesne
Regional Sales Director, Eastern Canada Division
One of the tools that has been launched in Atlantic City is our new Distributor Kit.
Long overdue, we are pleased to provide this innovative tool to all new Distributors.
W With all that is unique about direct selling companies
and perhaps the one common component between all
companies is the fact that new Distributors are given a
starter kit when they sign up for their new home-based
business. This Distributor Kit is the initial lifeline of
interaction between the company and the new Distributor.
Up to that point, the primary interaction has been between
you the Sponsor and your prospect. So here is our chance
to provide that critical first impression to your new
Immunotec independent Distributor.
The first step in creating a Distributor Kit is to determine
the real needs. A good Distributor Kit – one that gets a
new Distributor working right away – must provide the
following:
Welcome – Often overlooked, the welcome letter from
the leadership is an important component of creating an
exciting introduction to our company. Our new concept
will certainly give a great first impression!
Training Materials – The next step is training, which is
Direct Selling 101 to new Distributors. These materials
provide a consistent message for all Distributors to follow.
• I n the Welcome Letter, your new Distributors
will be directed to refer to the new tool entitled
06 Focus
Kit
“Quick Start Guide” included in their new Distributor
Kit, where a few key activities to build a solid foundation
for their business during their first 30 Days are explained.
Review this workbook immediately with your new
Distributor.
and move up in ranks. Using the recruiting tools in the new
Distributor Kit to help your new Distributors grow their
business provides some powerful advantages.
• Also a revamped Success Guide has been introduced.
This guide is key for learning about Immunotec's
proven successful system that will support your new
Distributors in building a solid foundation for their
• The tools proposed in the new Distributor Kit are:
business.
• The companion CD is packaged in a clear appliqué on the
back inside cover of the Success Guide. Encourage your
new Distributors to listen to this CD—it’s perfect for their
daily commute.
• Most importantly, make sure you plan some time with
your new Distributors to discuss each of the Steps!
Prospecting Tools – Prospecting and recruiting is
instrumental for leadership development within your
organization. If you do not have anyone joining your team
on a regular basis and are not given the opportunity to
train and coach them, how can you expect to grow and
build an organization? In support of this important step
we are providing your new Distributors with the right tools
that will help them do just that…recruit new Distributors
- Make your new Distributors efficient and productive
from day one
- Automatically provide a perfect presentation
- Include accurate and persuasive language from
the experts
1. “Immunotec, Your Key to Living Well” CD/DVD –
c omes in packs of 5; this CD/DVD makes sharing
the Immunotec opportunity simple. It explains
the Immunotec Opportunity message to everyone,
facilitating the pathway for your new Distributor to
become the messenger who delivers the message. Of
course, his/her recommendation is an important role
he/she will play. Language is suggested in the Success
Guide when contacting people.
2. New Science and Opportunity brochures
T
 hese brochures provide information with the
scientific facts and benefits about glutathione, a
comprehensive Immunocal & Immunocal Platinum
explanation and ultimately, give the top reasons to
join the Immunotec independent Distributor Team.
“This Distributor Kit is the initial lifeline
of interaction between the company
and the new Distributor.”
3. Best of all, with these new recruiting tools, your new
Distributors have an opportunity to start recruiting
FROM DAY ONE, while enthusiasm is at its highest
for spreading the word about Immunotec!
Distributor/Customer Applications – Those enthusiastic
Distributors who want to share the business opportunity
and the product line should have new Distributor/Customer
applications contained in their kit.
Programs & Incentives flyers – It is important for all new
Distributors to be aware of the Programs and Incentives
currently in place in order for them to get inspired from day
one and plan to fast start their business and be rewarded
for it!
In addition to these tools, we have included a new
Price List, a new Compensation Plan guide and a new
Product Catalog.
The objective of this new Distributor Kit is to provide all
the tools and basic training in order to get the ball rolling
for your business.
The most important thing to remember is that your
PASSION and BELIEF in your purpose are the most
important elements that will get you to your goals and
dreams.
Focus 07
 The The Power of
Right Tools Recruiting
Leadership
Regional Directors

Success
and
for
Development
John Frederick Michele McDonough
Regional Sales Director, Eastern US Division Regional Sales Director, Western US Divison

Several new tools have been launched to help Distributors add new team members. The power of this industry is in the process of DUPLICATION!

O Our brand new “Immunotec, Your Key to Living Well”

CD/DVD along with 3 new printed marketing brochures
will help you to communicate our company, our product
line, and our values to potential recruits.
Share the Immunotec message!
The goal of each Distributor who joins Immunotec
is to enjoy our product line and earn an income from
distributing our products. Our new business tools enable
every Distributor to share our product and our business
opportunity. Here’s a breakdown of the new marketing
brochures:
“The Science of Glutathione” – Describes the science
behind Immunocal and Immunocal Platinum. Written in
easy to understand language, our science brochure explains
the important role of glutathione in sustaining the human
immune system.
“Optimizing your Immune System” – Immunocal and
Immunocal Platinum are remarkable products. Customers
and Distributors want to know why they should add these
products to their diet. This brochure details the benefits of
these revolutionary products.
“Health and Wealth with Immunotec” – Our business
opportunity is just as remarkable and important as our product
line. This brochure provides you with Distributor testimonials
and all the compelling reasons to join Immunotec today.
The right tools!
These new tools are designed to be used with our
“Immunotec, Your Key to Living Well” CD/DVD at
home meetings, during face-to-face small group informal
meetings, and at larger seminars. They can be used
separately, or together to communicate the integrity of our
product line and business opportunity.
Home Meetings – After playing sections of the “Immunotec,
Your Key to Living Well” CD/DVD, share these brochures
with your audience and use these tools to highlight the
important points of the CD/DVD. Use the science and
product brochure first, and finish up with the details on
our opportunity. Check your back office for a revised
outline for Home Meetings with these new tools.
Face-to-Face – In situations where it’s not practical to
use our CD/DVD, you can still share all the details of our
products and company. Use these tools as a roadmap for
discussion of the benefits of our opportunity.
Seminars – You can now re-enforce your message with
professionally written materials that effectively describe the
science behind our products, the benefits of Immunocal
and Immunocal Platinum, and why now is a great time to
start an Immunotec business.
Everyone can participate!
To be truly successful with Immunotec, every team member
needs to feel comfortable talking about our product line
and business opportunity. These new brochures provide
the roadmap for discussion for both brand new and
experienced Distributors. If you are a leader, take the time
in an upcoming meeting to show your team how to use
these tools in various settings. If you’re just starting out
with Immunotec, you have everything you need to share
your product line and business opportunity.
Don’t Forget!
While it’s very important to be able to review the facts about
our product line and opportunity, don’t forget the most
important piece of all! YOU! Your product and business
story provide the power that people want to hear. You are
the most important person in your business and the most
important reason for prospects to join Immunotec!
D
Duplicating yourself as a Distributor and as a leader! In order
to maximize the potential of this business you must have the
mindset of duplication in every thing you do.
The recruiting component is a given – the reason direct
selling exists and is such a successful business model is that
people fall in love with the product and the opportunity
and share it with others. Unlike the retail world, in this
business you actually invite people to join your team
because of the potential of the direct selling business model
(residual income).
Why not create a system where you are duplicating what you
do in other people? The power of this business is exponential
growth that kicks in when duplication starts. It’s that easy,
think about it – they say that the average person runs
into about 250 people in a given week (7 day period). By
sharing your commercial or testimonial with those in your
“250 circle”, chances are 20 people will choose to become
part of your team (if you ask them) – and many others
will become customers. Are you exposing yourself to the
potential of the people that are around you every day (warm
market)?
Imagine, 20 people doing the same thing you are – talking
to their 250 people (circle of influence). In this you are now
executing the real power of direct selling – DUPLICATION!
Recruiting others into your organization makes it fun
and you surround yourself with people that YOU can
pick and choose to work with! You can’t do that in the
corporate world! Having a team to work this business
together with makes it exciting and rewarding. You know
the analogy of the 80/20 rule? Well, if you work your
business smart and the way it should be worked – your
check will reflect 80% of your monies coming from
your team (recruits) and 20% coming from your own
personal business. When you work your business the
other way – it becomes tiring and once you stop –
your income ceases! Create that “power of the residual
income” through your recruits…. That truly is the magic
of this business model.
Let’s talk a little bit about leadership development and what
that means as you are recruiting and developing a team.
Developing other committed leaders in your organization
means a more committed and profitable team member on
your team. Taking a brand new Distributor and working
with them so that they develop to a leadership level is your
duty as their sponsor. As you develop yourself, you are
developing other leaders to follow you and grow their own
teams. A leader in your downline will create more revenue
than 100 other Distributors sitting below you doing minimal
effort! It makes business sense to grow a team of leaders that
also do the same. Why not maximize your time spent and get
the biggest return out of this business – right – work SMART
not hard!
Here are a couple of simple steps to follow in developing
other leaders on your team – remember, what you teach
them – is what they teach their people!!!
• Provide a system of success – once they sign up – what is
the process to take them to a leadership level (first 90 days).
• Coach/mentor – since you are doing the leadership role
every day already – have them shadow you through
attending meetings, calls and 3-ways!
• Create your own programs/contests – make it fun!
• Have team calls and share tips amongst each other.
Other people have great ideas too!
• Recognition is FREE – give it out as much
as you can. Many people get
involved in this business
specifically for the
recognition.
• Create partners –
doing everything
as a team!

08 Focus Focus 09
 A Country
Regional Directors
Within
A Country
Brett Dahle
Regional Sales Director – Hispanic Market
Hispanics have become the largest minority in the United States. With almost 41 million
Hispanics in the United States alone (representing almost 14% of the total U.S. population),
not counting Puerto Rico, the opportunities to expand your business are exciting and literally
right out your back door.
V Virtually every type of business and organization is being
impacted by the size and tremendous growth of the
Hispanic population. In fact, Marketing and Selling to the
U.S. Hispanics has become so important that universities
are offering programs on the subject.
Following are some facts for consideration:
•T
 he Hispanic purchasing power is expected to reach $1.2
TRILLION by 2010. (Source: Information Resources Inc.)
•T
 he U.S. Hispanic market ranks as the third largest “Latin
American economy” behind Brazil and Mexico.
• I n 2002, there were 37.4 million Hispanics in the civilian,
non-institutional population of the United States,
representing 13.3 percent of the total U.S. population.
Among the Hispanic population, two thirds (66.9 percent)
were of Mexican decent, 14.3 percent were from Central
and South America, 8.6 percent were Puerto Rican, 3.7
percent were Cuban and the remaining 6.5 percent were
of other Hispanic origins. (Source: US Census Bureau,
June 2003.)
•T
 here are more Hispanics living in the United States,
than the entire population of Canada, which is
10 Focus
in Spanish, a new Distributor Kit in Spanish, new sales
tools and marketing materials in Spanish, new Business
Opportunity Meetings in Spanish, Customer Service and
Inside Sales agents that speak Spanish, a Regional Sales
Director dedicated to growing the market and many, many
more resources to assist you.
I am thrilled to be part of the Immunotec team and work
closely with each of you as you build your business. It’s
exciting for me to be part of a company that has a strong
vision of reaching $500M in 5 years and achieving 125,000
Distributors. It will take hard work, dedication and a
commitment from each of us to accomplish this. I know we
can achieve this goal and look forward to being part of this
incredible journey. Please join me in developing this new
market and in realizing your business goals and dreams.
To Success! ¡Prosperidad y éxito!
“Immunotec has all the resources and tools
you need to tap into this exciting market!”
32.5 million. (Source: U.S. Census.) We are like a
country within a country.
• Hispanic advertising by U.S. companies grew 24 percent in
2003, compared with 8.6 percent for the general market.
(Source: Media Economics Group, research firm that
tracks Spanish-language marketing.)
• By mid-century, 25 percent or one out of every four
people in the United States will be Hispanic. (Source: U.S.
Census Bureau.)
• According to Information Resouces, Inc., Hispanics
are family-oriented with larger families and health and
wellness are their top concerns, specifically heart disease,
children's health/diet and diabetes.
• Over the past two years ½ the population growth in the
U.S. was in the Hispanic market (Michael Saray)
• It is estimated that by the year 2050 there will be over
100 million Hispanics living in the U.S.
• Univision is now the #5 network in the United States,
behind ABC, NBC, CBS and Fox (Laura Sonderup)
Immunotec has all the resources and tools you need to
tap into this exciting market. We have product packaging
Focus 11
 Losing Weight – Focusing on your
The Doctors

What Works
A medical perspective on how to FITT
into a smaller size
HEALTH
Jimmy Gutman, MD

What a poor track record the medical profession has in controlling obesity. We try to encourage our
T
There are a lot of statistics out there concerning the general
public’s health status, specifically surrounding obesity. Not
surprisingly, being overweight has a huge impact on our
overall health. Apart from the psychological consequences
that affect self-esteem, there is the risk for premature
able to remain internationally available. We have become
24/7 pressure pipelines.
Another factor is that although we are certifiably busy, we’re
busy sitting. Most of our daily exertion includes sitting in
patients to reach their optimal weight, we obsessively measure glucose and cholesterol, we send people front of a computer or hunched over a desk. The brain is
death as a result of diseases associated with obesity such
to dieticians and nutritionists, but the numbers don’t lie – two-thirds of Americans are overweight, working but the body is unemployed!
as type 2 diabetes, heart disease, respiratory problems and
some cancers – to list but a few. By the time we finish our days, we’re exhausted and spend
diabetes has reached epidemic proportions and the best selling drugs are cholesterol-lowering agents.
the evening re-cooping in front of another screen... the
In 2007, an estimated 25.6 percent of U.S. adults were

W
With our ever-advancing knowledge and technology, why
have we had little effect in battling the bulge? It’s easy to
point out what hasn’t worked.
Science dictates that our world must follow basic laws –
the law of gravity, the laws of motion – in obesity we talk
about the laws of thermodynamics. Adapted to weight
control, the law simply states that your mass is a function
of the amount of calories you eat minus the amount that
you burn off. Conventional medical wisdom directs you to
either eat less or exercise more and this will solve the issue.
The problem is that medicine is not just science, it is art
and science combined. The classic advice given by most
docs on diet and exercise just doesn’t cut it in the real world
for the majority of patients.
What about drugs? Historically, the prescriptions we have
written for the past 50 years have not been able to keep
weight off for the long term. There have been short-term
successes, but there has also been several disasters, leading
to addiction, cardiovascular disease and even death.
Natural products? Again, they may work for some
individuals but usually over a large population sample
they are mostly ineffective.
What about the Atkin’s diet? The South Beach diet? The
grapefruit diet? I can list at least 20 more. Some people have
had great success with any one of these, but no single diet works
for all individuals all the time, and most of them are short-term
fixes that don’t translate into long-term weight-loss. Why?
We all are a function of two major forces: our environment
and our genetics. To a certain degree we can control our
environment (what we choose to eat, what we choose to
do) but unless you have chosen the right parents, you may
be stuck with an unfortunate mix of genes that push you
towards the heavy end of the scale. Some genes demand
more protein, some genes demand more exercise, some
genes don’t deal well with stress. We’re all quite unique!
Here’s the key – Like any other puzzle, the weight-loss
puzzle is made up of many pieces. Unless you have all
the pieces, the puzzle won’t be solved. We need to address
proper nutrition, calorie control, energy provision, amino
acid supply, optimal vitamins, minerals and trace elements,
stress control, adequate sleep, sense of well-being, and of
course lifestyle changes.
Sounds like a giant task? Certainly not as simple as taking that
magic pill you saw yesterday on late-night TV. The good news
is it can be done! Check out how to “fitt” the pieces together.
Check out the F.I.T.T. system developed at Immunotec.
An intelligent answer to a complicated puzzle.
reported obese. Compare this to the 23.9 percent in
2005 (an increase of 1.7 percent) and it’s safe to say that
despite all the information floating around out there on
the importance of maintaining a healthy weight, we’re not
paying attention.
We know that a healthy weight is important. We also know
that everyone – no really, EVERYONE! – wants the best
possible quality of life. A healthy weight enables us to look
great, yes. Feel great, bigger yes. Be healthy, biggest yes
of all! And despite this, the rate of overweight and obese
people has grown to epidemic proportions.
Okay. Now that we got the nitty, gritty, not-so-nice out of
the way, let’s focus on the why’s and how’s.
Why is it so hard to maintain a healthy weight?
Well for one thing we’ve developed this really bad eating
habit that includes a lot of processed and convenience
foods. And it’s no wonder. With our busy schedules do we
really have time to plan and prepare meals the “good old
fashioned way”? The answer: not as often as we should. So
we’ve learned to resort to quick fixes for filling up.
While it’s true that overeating is the main cause of obesity,
stress is the biggest contributor for our overeating. It
has been proven that during stressful periods we eat for
comfort. And to add insult to injury we’ve created a lifeline
to stress via cell phones, laptops and internet accessibility.
Now, no matter where we are or what we’re doing, we are
television.
How can maintaining a healthy weight be easier?
The only REAL way to lose weight and maintain it is
through lifestyle choices. Choosing the right foods and in
healthy portions along with regular physical activity are
life-long options that will increase vitality, improve health
and ultimately enhance quality of life. And if you internally
groaned as you read the “regular physical activity” part,
know that we’re not referring to Olympic athlete status
here. A simple daily walk will do wonders for your waistline,
stress level and sleeping patterns.
Immunotec’s F.I.T.T. weight-loss system provides all the
nutrients needed by the body for optimal performance
and enhanced energy levels as well as an antioxidant and
immune booster. It also offers something unique to other
weight management systems yet profoundly important: a
support team, coaching material and frequently scheduled
conference calls to support you on your weight-loss
journey.
F.I.T.T. stands for Future In Thinning Technology. Although
comprehensive and strategically developed to include
everything the body and mind need for weight management
success – this weight-loss system has been fostered around
simplicity, common sense and support.
F.I.T.T. brings out the better you... making your world a
better place!

12 Focus Focus 13

puzzle
Weight Loss –
News & Info
elusive
the
How Immunotec “F.I.T.T.”s in
You’ll hear the same opinion from both sides of the fence; those people trying to lose weight and those
who counsel on weight-loss – no single strategy is effective for everyone.
S
Some people swear by cutting out carbs, some by exercise
and some others have discovered a “magical pill”. These
people are all sincere about their experiences, but when
you use the same approach, it doesn’t work! In fact, any
responsible health professional will tell you that the vast
majority of people need a combination of strategies.
Weight is a function of many factors – eating calories,
burning calories, your genetics, and more. What works for
one person may not work for another.
Most conservative advice combines a mixture of caloric
restriction and exercise. Sounds simple and makes sense,
but in reality is not that easy to stick to. Cutting-edge
researchers are looking at determining an individuals’
genetic make-up to tailor a unique approach for each
individual, and this will happen as the human genome
project develops over the next few decades. Currently, the
most effective strategy uses a multi-directional approach,
taking full advantage of the evolving science of weight
control. This is the foundation of the F.I.T.T. system, a
system that will stack the odds in your favor to both take
weight off, and even more importantly, keep it off!
F.I.T.T. – Future In Thinning Technology
F.I.T.T. solves the weight-loss puzzle using six pieces,
all designed to address different aspects that may be
contributing to weight control.
• The F.I.T.T. Shake Mix
• Immunocal
• Pure Milk Calcium
• Thermal Action
• PNT 200
• Lifestyle Enhancement
14 Focus
“This is the foundation of the F.I.T.T. system, a system
that will stack the odds in your favor to both take
weight off, and even more importantly, keep it off!”
Shake Mix Thermal Action
The F.I.T.T shake mix was developed according to Health Canada’s Many people need that extra boost in energy to face their day, do
strict standards that define the essential components that are
mandatory for a healthy and complete meal substitute. All
their exercise and maintain an active lifestyle. Thermal Action will
supply you with that boost and will also have some other direct
three macronutrients – proteins, carbohydrates and lipids are effects on your ability to lose weight. The components; guarana
contained at optimal levels. Low in calories, you’ll find this a tasty (an Amazonian shrub), catechins (from green tea), and chromium
and nutritious way to fill up! (chromium picolinate), combine to raise your metabolism, “burn”
fat, and have even been studied in cholesterol control, diabetes
Immunocal
Immunocal is most often promoted as a supplement to raise
and metabolic syndrome. Put science on your side!
PNT 200
glutathione. Glutathione is effectively “food” for the immune
system. Many individuals find a “dip” in their ability to fight An often-unrecognized contributor to weight gain is stress. Not
off threats to their immune system when dieting or making only does stress disrupt our sleep and raise our blood pressure,
changes to their usual lifestyle. Immunocal offers you patented it also leads us to bad lifestyle choices like impulsive snacking
and clinically proven protection. Glutathione is also your “master and choosing high-calorie “comfort foods” or alcohol. One recent
antioxidant”, antioxidants being so important in so many finding is that excessive stress can lead to over-production
aspects of your health. Glutathione is also one of the most of a stress hormone called “cortisol”. Cortisol performs many
critical substances in your liver for cellular detoxification. Many necessary functions but if levels are too high it can lead to fat
schools of thought believe that toxic load and pollution is a production. PNT 200 has been demonstrated to lower excess
major contributor to weight gain. Finally, one often-overlooked cortisol levels in human clinical trials. Even more recently, a link
aspect of Immunocal is its “BV”. BV stands for “biological value” has been discovered between sleep-deprivation and obesity.
– a measurement of how important any edible protein is to your Given that over 40% of North Americans may be sleep deprived,
body. It is a reflection of how much of the protein is made up of PNT 200 addresses this problem as well.
essential amino acids. Immunocal contains all the essential amino
acids and has the highest BV of any supplement available. Avoid Lifestyle Enhancement
the potential amino acid deficiencies often encountered in dieting! Immunotec’s conference calls, F.I.T.T. support team and coaching
materials will help you make the adjustments for a healthy and
Pure Milk Calcium fit lifestyle. Yes, we’ll even give you a meal plan!
Of all the supplements that may be recommended by a doctor,
calcium is the most common. The health benefits of calcium are
well documented. The health benefits of milk calcium go even
further. Researchers have studied the effect of dairy calcium
against calcium derived from other sources. Milk calcium has
been shown to be much more effective in controlling weight.
What’s more, Immunotec’s Pure Milk Calcium is much more than
just calcium – it is a milk mineral complex. Immunotec’s Pure Milk
Calcium also contains magnesium, phosphate, potassium, zinc
and copper, in amounts similar to that found in human bone. Milk
calcium is the way nature intended us to get our calcium!
F.I.T.T.’ing the Pieces Together
To solve a puzzle, all the pieces need to be there. Immunocal’s
F.I.T.T. system addresses the solution using a safe and
scientific multi-faceted approach to help your success.
Focus 15

Introducing
News & Info
Immunocal
immunocal
platinum
New Looks, Same Great Products!
W
We are very excited about the new packaging for Immunocal
and Immunocal Platinum. We’re confident that you’ll agree
the new boxes are more appealing, impactful, and current.
They’re also more in line with the actual contents of the
boxes – the products themselves – in that the packaging
conveys a stronger message about what you’re getting. The
focus is less on the scientific aspects (the features), bringing
forth the actual benefits to your health.
The decision to re-brand the products wasn’t made to
undermine the scientific backing of our cornerstone
products, but to add an element of sophistication and
friendliness to them.
When the products were first introduced, we needed to
emphasize the science behind them. Understandably, the
success of anything new on the market depends on its
credibility. You might say that the products’ “personalities”
needed the support of their scientific and medical validation.
And now that the benefits have been experienced by
individuals all over the world, it’s time to bring Immunocal
and Immunocal Platinum to the next phase of their market
lives through a new brand identity.
It’s rather like a debutante’s coming out, as she is re-
introduced into society once she reaches a desirable age of
maturity. Although in this case it’s the actual awareness of
the products that has reached a certain level of maturity.
An exciting time indeed!
16 Focus
&
immunocal
Immunocal ®
platinum
® Features
• The only dietary supplement scientifically proven to
consistently raise glutathione levels and thereby enhance
the immune system
Features
• Formulated by Dr. Wulf Dröge, a world renowned
research scientist with the aim to slow the age-related
functional decline and improve the quality of life in old age
• The first whey protein isolate to receive an NPN for the • GRAS (generally recognized as safe)
maintenance of a strong immune system
• Free of:
• Listed in the U.S. Physician’s Desk Reference and the • Gluten
Pharmacist’s Red Book
• Corn
• Listed in Canada in the Compendium of Pharmaceuticals • Starch
and Specialties in the 2009 edition • Wheat
• GRAS (generally recognized as safe)
• Lot tested & certified free of any prohibitive substances –
• Soy
• No added preservatives
tested by ConsumerLab’s Athletic Banned Substance
Screening Program as per WADA
Benefits
Along with the new packaging, the Canadian brand name, • Free of: • Natural support in optimizing pH balance
HMS 90, is migrating to Immunocal. The synergy between • Gluten
the Canadian and U.S. branding will reinforce the product’s • Corn • Reduction of calcium loss
position within the market across the nation. • Starch
• Wheat • Helps to naturally lower inflammation
Rest assured that although we’ve updated the look of the • Soy
products, you’re still getting the consistency in product quality • Maintenance of proper muscle strength and function
that you’ve come to rely on. Despite the re-branding, there • No added preservatives • Supports a healthy immune system
are certain facts that not even a new package can change.
• Increases energy levels, strength and endurance
For example, Immunocal is recognized as the leader in Benefits • Helps in sugar metabolism
the field of natural immune-enhancing products and
was the first whey protein isolate to receive an NPN for • Increases body’s ability to fight off free radicals by
optimizing its antioxidant production
the maintenance of a strong immune system. This NPN
number assures consumers that the product has been • Maintains immune defenses
reviewed and approved by Health Canada for safety and
efficacy.
• Helps eliminate pollutants and toxins in your body
In the U.S., Immunocal is listed in the Physician’s Desk
• Assists in increasing muscle mass while reducing body fat
Reference as well as the Pharmacist’s Red Book – two • Enhances energy and sense of wellbeing
respected and comprehensive resources for anyone in the
field of medicine.
Another little known fact about Immunocal and
Immunocal Platinum is that they are both free of gluten,
cornstarch, wheat, soy and preservatives and always have
been; making old news into good news.
With the re-branding of Immunocal and
Immunocal Platinum, we welcome you to get re-acquainted
with the products’ features and benefits.
The timing couldn’t be better!
Focus 17

Case in Point
Independent Distributor: who am I?
Welcome to the first article of Case In Point. And for those new to Immunotec, welcome to our
company. As an Immunotec Distributor, you enjoy the status of an independent contractor.
M Many of you have asked what the difference is between
being an independent contractor and an employee of
Immunotec. The difference is important especially in terms
of tax reporting and social benefits.
In determining whether the person providing services is
an employee or an independent contractor we must look
at the degree of control and the independence in relation
to the company. By definition, an employee is someone
who is under the control and supervision of an employer.
Does the employer control the hours worked, the work
to be done and how the work is to be done? Additionally,
are the business aspects of the person’s “job” controlled
by the employer such as how the person is paid, whether
expenses are reimbursed, who provides the tools and/or
supplies with which to execute the work? Thirdly, are there
employee type benefits such as pension plan, insurance,
and vacation pay?
18 Focus
If the answer to all of these is clearly “no” then one can
safely say that he or she is an independent contractor. He
or she is then responsible for reporting his or her income
to the taxation authorities and for procuring the types of
social benefits that an employer would otherwise have.
If you are residing in the U.S., Immunotec will issue to
you a 1099 form to show the revenue you earned (not
employment income). Similarly, if you are a Canadian
resident, Immunotec will issue a T4-A and for a Quebec
resident, a Relevé 1.
Although you are not employed by a company, you are
representing the company’s products. The company has a
Business Guide with which you, as independent Distributors,
undertake to comply. As well, given that the company is a
member of the Direct Selling Association (DSA) in both
Canada and in the U.S., all of our independent Distributors
must also comply with the DSA Code of Ethics. In our next
issue of Focus, we will talk about the DSA Code of Ethics.
Sponsors!
Only YOU can get your NEW DISTRIBUTORS off to a great start with
THE POWER OF
WORK WITH YOUR NEW DISTRIBUTORS AND UNLOCK THE EARNING
POTENTIAL OF THE POWER OF 3
3
When you help new Distributors sponsor 3 new recruits within the first 30 days of signing up, you earn matching
Power of 3 Bonus Money. It pays to work with your team!
Your new Distributors earn:
- 5 points when they sponsor a new Investor Distributor with 720 PV and a 400 PV minimum Autoship.
- 20 points when they sponsor a new Venture Distributor with 2,160 PV and a 400 PV minimum Autoship.
Points are then converted into DOLLARS at a rate of $3 per point.
To qualify, your new Distributors must sponsor 3 new Distributors of their own within their first 30 days of
business with Immunotec.*
Cut off time is midnight, one calendar month less a day from your new Distributor’s sign-up date.
For example, if your new recruit signs up on the 22nd of any given month, they have until the 21st of the
following month to qualify with 3 new Distributors of their own.
YOU
Earn matching Power of 3 Bonus Money!
Your New Distributor
45 points X $135
Your New Distributor’s new recruit #1 Your New Distributor’s new recruit #2 Your New Distributor’s new recruit #3
Venture = 20 points Venture = 20 points Investor = 5 points
within first 30 days of within first 30 days of within first 30 days of
signing up with Immunotec signing up with Immunotec signing up with Immunotec
In helping your NEW Distributor get 3 new recruits within their first 30 days with Immunotec,
you earn MATCHING Power of 3 Money!
It’s the dawning of a new era where you can grow your business, grow your income...
and the potential is unlimited!
*Detailed tracking is available on your back office.
 Every once in a while, we hear, read, or witness something that really touches us. Sometimes
Hot Distributors

these events even propel us to take action. This is exactly what happened to Dean Hagopian,
Gold Distributor, upon watching the news story about Andrew Brash.

Believe in AAndrew Brash is a junior high teacher living in Calgary,

Alberta. But he’s no ordinary Canadian. He has a passion
that takes him to great heights. In fact, you can say that his
passion is great heights. He’s a mountain climber.
were right on the money regarding Andrew’s need for
Immunocal and he agreed to try the product.

“At high altitudes for such long periods of time, your

Your Products
The year was 2006. It seemed the whole world was on
Andrew Brash. He was at more than 90% of his way to
the top of Mount Everest – his second attempt – when he
came across Lincoln Hall, a man who had been taken for
dead by other climbers. Not only did Andrew abandon his
metabolism increases,” Andrew explains, “and because of the
low oxygen, your heart rate is just so much higher all the time.
You’re basically chewing up energy just to breathe. Even flipping
over in your sleeping bag at night can leave you breathless.”
It wasn’t until after another climbing expedition that

&
mission to get to the top, he risked his own life to save that Andrew became fully aware of the benefits of Immunocal
of another; a true heroic act. to his health and overall wellbeing.

Everything Falls into Place

As he watched from his living room, Dean was so affected
by this news story that he did something few of us have
the courage to do: he reached for the phone and called
Andrew Brash.
“I was moved,” said Dean. “I couldn’t help but think how
special of a person he was. This was beyond being a ‘good
Samaritan’. I wanted him to succeed in his 3rd attempt and
to accomplish it safely. I knew our Immunocal product
would help him do that. That’s when I decided that I had to
contact him to make him aware of Immunocal.”
Not surprised, Dean found Andrew to be very open, warm,
and receptive to the information. As well, his instincts
When comparing his expeditions, before discovering
Immunocal and after, Andrew said that he did notice a
difference. For one thing, he lost less weight while taking
the product. His usual weight-loss during an expedition is
around 30 lbs. Yet while on the product, he only lost 20 lbs.
during his mountain-climbing expedition.
“This product helped me,” Andrew confirms. “I felt very
good, even better than I’ve felt on other trips.”
Dean’s belief in Immunocal did two things: it created
an opportunity to share the product and it gave him the
courage to act!

“I wanted him to succeed in his 3rd attempt Dean Hagopian, Gold Distributor
and to accomplish it safely. I knew our
Immunocal product would help him do that.
That’s when I decided that I had to contact him
to make him aware of Immunocal.”

20 Focus 21
 A
PowerTool
To succeed in network marketing you need one
News & Info

simple key: a proven prospecting and recruiting

system. Here is a 4-step process that creates a
strategic system for network marketing success:

for Building
YourBusiness
STEP Approach
1 This step can be done either in person or over the phone.
It is your initial contact with your prospect and the goal is
to generate interest so that they want to take a look at the
CD/DVD.

Tailor

A
At Immunotec we are committed to supporting you in
your endeavors in that we are constantly perfecting our
methods, approaches and tools so that the pathway to your
success is facilitated.
Our new CD/DVD dual disc entitled “Immunotec: Your
Key to Living Well” is a great tool because it enables you to
get crucial, accurate and inspiring information about your
business into the hands of people who can benefit from
your products and opportunity.
This new CD/DVD allows you to share the Immunotec
opportunity via a comprehensive and non-obtrusive
medium that speaks in persuasive and inspiring language.
Many Distributors have discovered that the CD/DVD
format is the most versatile as it appeals to the greatest
number of people. One of its advantages is that
the listener/viewer can listen to it during their own time,
including during their commutes.
It includes an introduction to:
- Immunotec, the company and corporate leadership
- our health-promoting products
- the opportunity
- the researchers
- the top leaders
Let this business building tool be the expert. Your job is to
focus on creating action!
STEP
2 This important step requires that you make the business
opportunity relevant to the individual. In turn, this will
motivate them to look at the tool. Depending on the
prospect and on their personal priorities, you could talk
to them about how your business has enabled you to
spend more time with family, how it helped you leave a job
you didn’t enjoy, or how it has created an extra stream of
income.
STEP Hand-off
3 Successful Distributors have found that establishing a sense
of urgency during the hand-off step is crucial. No one
wants to feel that an opportunity is passing them by. To
create this sense of urgency, let them know that you will be
calling them soon – within 48 hours is ideal.

STEP Follow through

&
Create Momentum with 4 As in the approach (step 1), the follow through can be done
either in person or over the phone. We suggest a short and

2 a Day 10 in Play
simple conversation where you ask for their feedback on
the CD/DVD.

Hand-off 2 “Immunotec, Your Key to Living Well” CD/DVDs everyday to prospects to have 10 “in play”. Once
Here’s another tip
a “yes” or “no” has been given, the CD/DVD is no longer considered “in play” therefore, it’s time to replace it At this point you can suggest meeting them with one of
by giving a CD/DVD to another prospect, thus keeping “10 in Play”! Within one month you will have 60 CD/ your “business partners” to answer any questions they may
DVDs out there working simultaneously to build your organization! have. Telling them that you’re new to the business and that
you don’t yet have all the answers does two things:
Think of the tool as an effective business card, and you need more than one CD/DVD. Sign up for your CD/DVD
autoship to eliminate the possibility of forgetting to reorder and having to put your business on hold. Teach 1. It builds your credibility through your honesty.
your team to do the same! Just imagine, in 30 days you could have almost 300 CD/DVDs “in play” for YOU!
2. I t assures them that they won’t have to become an
2/DAY x 30 DAYS = 60 CD/DVDs X 5 Distributors = 300 CD/DVDs “in play”! overnight expert in the business to get started.

22 Focus Focus 23
 President’s Circle Qualifiers SUMMER KICK OFF
Recognition

Felix Ekweghariri Lisette Jacques Louis-René Jobin Mai Nguyen John Solleder Jim Spencer Laura McCallum Nathaniel McCallum Marie-Paule Corriveau

KIM ABRON SYLVAIN DION LISETTE JACQUES STACEY MINOGUE NORMAND ROBERT Distributor Name Amount Distributor Name Amount
VOLODYMYR BARBA JORGE DOMINGUEZ QI JIANG TAMMY NEWTON JEAN-PIERRE SAVARD Joe Garry $800 Rose Embrey $200
GUYLAINE CARON ANNA DROZD LOUIS-RENé JOBIN MAI NGUYEN JOHN SOLLEDER Laura Mccallum $600 Marilou Gauthier-Rioux $200
VIVIEN CHANTANOP FELIX EKWEGHARIRI DR. METRO KURULIAK LISE PARADIS JIM SPENCER Daniel Malfara $400 Gilbert Boulet $200
MéLANIE CHARRON ROBERTA FRY JANET LIANG MARYSE PERREAULT JEAN-FRANçOIS VIAU Gérald Mayer $400 Lisa Giles $200
MARIE-PAULE CORRIVEAU ROBERT GAGNON GéRALD MAYER AARON S. PETROSINO XIAO FANG WANG Nathaniel Mccallum $400 Alex Holcomb $200
KAREN CULHNO DANIEL GENIER NATHANIEL MCCALLUM PIERRE PLEAU Francine Mimeault $400 Louis-René Jobin $200
RONALYN DALLAS MARTINE GUéRETTE DIANE MILLER MOISES ARIEL RIVERA Stacey Minogue $400 Irina Koutaitseva $200
Normand Robert $400 Diane Lalonde $200
Nicole Audette $200 Isabelle Martin-Beaulieu $200

June 06/08
Olga Avetisova $200 Manju Moman $200
Jacques BlaquiÈre $200 Michelle Morin $200
Ollie Blodgett $200 Martha O’Connor $200
Cat & Teasdale Steve D’Amours $200 Robert Poulin $200
Rose-Andrée Caton $200 Sonia Provost $200
Josette Charles $200 Aurelius Ransom $200
June ACTION BONUS – top three Marie-Paule Corriveau $200 Kenneth Temple $200
Donald Elwell $200

SUMMER HEAT

Laura McCallum Aaron S. Petrosino

Distributor Name Total Points Amount

LAURA MCCALLUM 85 $3,701.96
Aaron S. Petrosino 76 $2,221.17
ROBERT POULIN 72 $1,510.54 Kim Abron Gilbert Boulet Lavonne Martin Stacey Minogue Foster Owusu Carl Walper

Distributor Name Amount Distributor Name Amount

June promotions KIM ABRON $1,200 GISÈLE CARON $400
DENIS GIASSON $1,200 YVES CARRIER $400
BRITTANY GILES $1,200 ROSE-ANDRÉE CATON $400
MELANIE HOULIHAN $1,200 CAROLINE CHAREST $400
CARL WALPER $1,200 MÉLANIE CHARRON $400
ALAIN BOTBOL $800 RICHARD CHEEVER $400
ROBYN COOK $800 DR. EDWARD CORLEY $400
JOHN DOUSE $800 TESS CORLEY $400
GEORGE KINTANAR $800 DUANE CRUICKSHANK $400
NANCY LOPEZ $800 JEAN-GUY DANIS $400
Laura McCallum Gilbert Boulet TRISH MARGERUM $800 GWEN DAVIDSON $400
Gold Silver VICTOR D MARIANO $800 NICOLE DUBOIS $400
JOSÉE MICHAUD $800 MARIE DUFF $400
Distributor Name Title Distributor Name Title FOSTER OWUSU $800 CRISTINA M FALCONE $400
Joe Garry Gold Rose Embrey Silver LISE PARADIS $800 SUSAN FEIL $400
Michele Hamoum-Hegarat Gold Lyne Gauthier Silver ALEXANDRA WAISMAN $800 PIERRE FILION $400
Daniel Malfara Gold Marilou Gauthier-Rioux Silver ANNA DROZD $600 CHANTAL FOURNIER $400
Laura Mccallum Gold Lisa Giles Silver LAVONNE MARTIN $600 SERGE GAGNÉ $400
Francine Mimeault Gold Irina Koutaitseva Silver COLLEEN ADIE $400 DANIEL GENIER $400
Nicole Audette Silver Elyse Laflamme Silver JAMES HUMPHREYS $400 MARTINE GUÉRETTE $400
Olga Avetisova Silver Diane Lalonde Silver THOMAS WADE BASS $400 FRANCE GUILLEMETTE $400
Edouard Bertrand Silver Ann Lathangue Silver BARBARA D BECKER $400 NORMA HALL $400
Jacques BlaquiÈre Silver Yvette Marineau- FugÈre Silver ERIKA BLACK $400 KELLY HOWARD $400
Ollie Blodgett Silver Isabelle Martin-Beaulieu Silver ROBERT BOGLEY $400 BETH JADEZUK $400
Gilbert Boulet Silver Manju Moman Silver GERMAINE BOLDUC $400 DR. BLANCA ELISA JOYA $400
Josette Charles Silver Michelle Morin Silver GASTON BOUCHARD $400 MARY ANN KESELOFF $400
Cat & Teasdale Steve D’Amours Silver Martha O'Connor Silver CHANTAL BOURGET $400 MICHEL LALIBERTÉ $400
Esther Deoleo Silver Robert Poulin Silver HELEN E BULL $400 MARCO LALLEMAND $400
Donald Elwell Silver Kenneth Temple Silver PHILLIP CABAN $400 LOUISE LECLAIRE BEAULIEU $400

24 Focus Focus 25
 SUMMER HEAT – cont’d July promotions
Distributor Name Amount Distributor Name Amount
FRANCINE LÉVESQUE $400 GUYLAINE CARON $200
JESUS M. LOPEZ $400 DEAN CHARLWOOD $200
GEORGES MAMELONET $400 RONALYN DALLAS $200
Recognition

ROGER NOËL MICHAUD $400 TEODOLINDA DAROSA $200

DIANE MILLER $400 SYLVAIN DION $200
JOSEPH MORALES $400 JORGE DOMINGUEZ $200
MICHELLE MORIN $400 VICTORINA N DOMINGUEZ $200
SOFIYA NASYROVA $400 NATHALIE DUBÉ $200 Foster Owusu Mélanie Charron Susan Feil
ROBERT NIEDERBERG $400 GIRARDA FÉLIX $200 Executive Diamond Diamond Gold
CHARLES PÉLADEAU $400 ROBERTA FRY $200
SYLVIE PELCHAT $400 ROBIN HUSBAND $200
Distributor Name Title Distributor Name Title
AARON S PETROSINO $400 ADDY IMBAULT $200 FOSTER OWUSU Exec. Diamond BRITTANY GILES Silver
SYLVIE POMMINVILLE $400 HYACINTH JENNINGS $200 MÉLANIE CHARRON Diamond GARRETT GREEN Silver
LOUISE M POWERS $400 MARC JOHNSON $200 MYKHAYLO BARBA Gold DENNINE GUENTHER Silver
YOLANDA PROCTOR $400 ELISABETH KIRALY $200 GEORGE BLACK Gold FRANCE GUILLEMETTE Silver
DENYSE ROY $400 DR. METRO KURIULIAK $200 DENYSE CARRIÈRE Gold NORMA HALL Silver
MARIA SALAZAR $400 LUCETTE LAFERRIÈRE $200 ROSE-ANDRÉE CATON Gold V. LUCILLE HENDERSON Silver
ALEXANDER SKORIKOV $400 VALÉRIE-ISABELLE LALIBERTÉ $200 DR. EDWARD CORLEY Gold MELANIE HOULIHAN Silver
VICKI L SPEIGLE $400 MONIQUE LEBEL $200 DUANE CRUICKSHANK Gold ALDENE JONES Silver
LISA JO STOKKE $400 GÉRALD MAYER $200 ALAN C DAVEY Gold DR. BLANCA ELISA JOYA Silver
ERIC TAYLOR $400 LAURA MCCALLUM $200 REBECCA N DAVEY Gold MARY ANN KESELOFF Silver
DIANE TEMPLE $400 FRANÇOIS MELANÇON $200 SUSAN FEIL Gold GEORGE KINTANAR Silver
SHARON L TIESSEN $400 STACEY MINOGUE $200 DENIS GIASSON Gold INNA KRUCHEK Silver
LOUISE TRUDEL $400 SHALENDAR MOMAN $200 BETH JADEZUK Gold MICHEL LALIBERTÉ Silver
THI NGUYET VO $400 ROY MORRIS $200 STEPHEN J. LOCKWOOD Gold MARCO LALLEMAND Silver
ANNE WADDELL $400 MARYSE PERREAULT $200 EBONY TAYLOR Gold LOUISE LECLAIRE BEAULIEU Silver
CANDICE ADAMS $200 RÉNALD PLAMONDON $200 CAMILLE WADDELL Gold FRANCINE LÉVESQUE Silver
SANDRA ALLAIRE $200 ROBERT POULIN $200 THOMAS R. ABRON Silver JESUS M. LOPEZ Silver
NICOLE AUDETTE $200 DONNA RAUB $200 EILEEN ANDERSON Silver NANCY LOPEZ Silver
DENIS BABIN $200 RON RAYMER $200 COLLEEN ADIE Silver JOSEPH MACHAJ Silver
LINDA BAIN $200 NORMAND ROBERT $200 YAW AWUAH Silver GEORGES MAMELONET Silver
VOLODYMYR BARBA $200 KAREN ROSS $200 AXIOM REMEDIES Silver TRISH MARGERUM Silver
JOAN BEAUBIEN $200 TATIANA SAFANIEVA $200 THOMAS WADE BASS Silver VICTOR D MARIANO Silver
LAURENT BÉGIN $200 YULIA STRACHKOVA $200 MARSHALL BATT Silver JOSÉE MICHAUD Silver
CHRISTINE BERTHIAUME $200 FRANCISCO TISCHINA $200 BARBARA D BECKER Silver ROGER NOËL MICHAUD Silver
ALMA L BLACK $200 JEAN-FRANÇOIS VIAU $200 ERIKA BLACK Silver YVETTE MICHAUD Silver
DANIELLE BLAIN Silver JOSEPH MORALES Silver
ROBERT BOGLEY Silver SOFIYA NASYROVA Silver
GERMAINE BOLDUC Silver ROBERT NIEDERBERG Silver
ALAIN BOTBOL Silver MICHAEL NYIKES Silver
GASTON BOUCHARD Silver SILVIA IVANOVA OUZOUNOVA Silver
CHANTAL BOURGET Silver CHARLES PÉLADEAU Silver
HELEN E BULL Silver SYLVIE PELCHAT Silver
PHILLIP CABAN Silver SYLVIE POMMINVILLE Silver

July 07/08 GISÈLE CARON

YVES CARRIER
PAUL MAX CATON
CAROLINE CHAREST
Silver
Silver
Silver
Silver
LOUISE M POWERS
YOLANDA PROCTOR
RÉAL PROVOST
DENYSE ROY
Silver
Silver
Silver
Silver
RICHARD CHEEVER Silver MARIA SALAZAR Silver
ROBYN COOK Silver ZHANNA SHUSTERMAN Silver
July ACTION BONUS – top three TESS CORLEY Silver ALEXANDER SKORIKOV Silver
KATHRYN DALY Silver GEORGINA SMITH Silver
JEAN-GUY DANIS Silver LISA JO STOKKE Silver
GWEN DAVIDSON Silver ERIC TAYLOR Silver
TAMARA DE MONTE Silver DIANE TEMPLE Silver
JOHN DOUSE Silver SHARON L TIESSEN Silver
NICOLE DUBOIS Silver BENJAMIN TISCHINA Silver
MARIE DUFF Silver LOUISE TRUDEL Silver
BARRINGTON G ELLIS Silver JOANNE VERRET Silver
CRISTINA M FALCONE Silver THI NGUYET VO Silver
Kim Abron Melanie Houlihan PIERRE FILION Silver ALEXANDRA WAISMAN Silver
CHANTAL FOURNIER Silver ANNIE G WASHINGTON Silver
Distributor Name Total Points Amount
SERGE GAGNÉ Silver APPIAH YEBOAH Silver
KIM ABRON 277 $4,099.68
DENIS GIASSON 260 $2,459.81
MELANIE HOULIHAN 200 $1,639.87

26 Focus Focus 27
 Reach
A Website
You'll Be Proud to Call
Moon for the
*L
www.immunotec.com
 og onto the Immunotec Distributor Business
Center under Reach for the Moon for official trip
rules and regulations.

Your Own!
Mayan Riviera, Mexico

Earn a 4 night/5 day luxurious stay What to Expect

at the Moon Palace in beautiful
Mayan Riviera, Mexico*.
Well we did it. We undertook the huge (as in HUGE!!!) task of looking at the website, analyzing its Moon Palace Golf and Spa Resort
Arrival: Saturday, April 25, 2009
pros and cons, and re-creating it. Sounds like an easy three step process but it was actually a lot of
Departure: Saturday, May 2, 2009
work – and still is as it will always be a work in progress in our fast paced industry.
We look forward to any opportunity that gives us a chance to
spend time with you and this wonderful trip is no exception!
The following planned festivities** - all done to perfection in
Immunotec style! - are a promise that when you Reach for the
Moon, magic really does happen:
• Welcome Reception
• Awards Ceremony
• Sea-Side Beach Party
• Business Session where you’ll learn about great new tools,

A
All the care, attention to detail, and involvement remind
us of preparing a good-old-fashioned, home-cooked meal.
With Thanksgiving around the corner, we can even go so
far as to compare it to preparing the big bird for all of your
friends and family; similar in planning, participation and
anticipation. The fuss, the worry, then the thankfulness –
for our health, yes – but also that nothing got burned in
the process!
The moment of thanks happens when you look around
the table and see all the satisfied faces once the work is
complete. And that’s where we’re at right now because we’re
confident that you’ll be leaving the table – or in this case
your computers – satisfied with the progressive changes
we’ve made to the Immunotec site – to YOUR site.
The first thing you’ll notice is that not only is the site easier
to read and most importantly, easier to navigate, we’ve
also brought the information to the front page. It takes
everything you tell the members of your organization
and potential Distributors and backs it up with a visual
presentation that is clear, comprehensive and user-
friendly.
As our industry is a product-driven business opportunity,
we’ve organized the main flash module so that it alternates
between the business, products, and with a personal touch,
My Story segment.
As well, we’ve added various videos that feature business
and product testimonials, medical and scientific validation
through mini lectures from our team of doctors and health
experts, and product instructional videos. With this, our
website has become a credible and interactive resource all
on its own. It reinforces the information that you convey,
making your life that much easier.
Qualification Period:
In truth, our products and business opportunity sell September 1, 2008 through January 31, 2009
themselves through proven results and case histories. You
are the spokesperson and the site is now a better tool for
What you need to achieve
you to utilize. Specifically with the addition of a new and
Trip for 1: 180 points
important segment that will help you in your endeavors...
Trip for 2: 240 points
a call to action section.
Sponsor a new Investor
This section invites your prospective Distributors to learn
with an autoship of 400 PV
more about the business opportunity. In essence, this is
Sponsor a new Venture
the final incentive because if they are already on the site,
with an autoship of 400 PV
it means that through your sincere enthusiasm, you have
done your job well and incited the necessary interest.
Promote to Silver
Now that the re-creation is done, the table is set for you.
Unlike a Thanksgiving dinner, there’s no mess for you to When you promote to Silver with
clean up - just a wonderful tool to go out into the world 3 personally sponsored recruits
with to facilitate the pathway to your success. When a member of your Team*
And your success is something we’re thankful for indeed! promotes to Silver
When a member of your Team*
promotes to Silver with
3 personally sponsored recruits
* Must be personally sponsored.
Double your points
All points earned for sponsoring new Investors
and new Ventures between September 1 and
September 12 are doubled!
programs and wonderful incentives
** C
 omplete details will be provided
as we get closer to the event.
Presidential Special
Earn your qualifying points (180 or 240) before October 31st and
stay in a beautiful Presidential Suite! If you’re going to go, you
may as well do it in style! The Moon Palace Presidential Suites
5 points
offer top of the line luxury and comfort.
Upgrade to 5 nights / 6 days
20 points
Stay an extra night for a total of 5 nights—You’ll be glad you did!
Promote to Gold before January 31, 2009 and you’ll get to spend
10 points an extra night AND enjoy a special by-invitation-only lunch
fit for a king at the Garrafon Natural Reef Park. This eco park
additional
offers everything from water activities to on-land adventures. It
20 points
even has a designated area for relaxing where you can claim a
hammock and just enjoy the colors, scents, sounds and flavors of
10 points this charming Caribbean paradise.
Already Gold? Then your goal is to get paid as Gold for the
additional months of September 2008 through January 2009 (inclusively).
20 points
Upgrade to 7 nights / 8 days
For those of you who just know you won’t want to leave—you
can stay an extra THREE nights!
Promote to Diamond or Executive Diamond before
January 31, 2009 and you’ll get to spend an extra THREE nights
for a total of 7 nights at the Moon Palace. In addition you’ll earn
the distinct pleasure of swimming with dolphins! You will discover
for yourself the joy, grace and serenity of these creatures and
experience their true natures. With their ability to uplift the spirit,
it’s no wonder dolphins have a universal appeal!
Already Diamond or Executive Diamond? Then your goal is
to get paid as Diamond or Executive Diamond for the months of
September 2008 through January 2009 (inclusively).
We won’t monopolize ALL of your time. The resort offers a variety
of fun things to do and you’ll have plenty of time to indulge on
your own!

28 Focus
 1000 RECRUITS
Finish the month
with a BANG!
Qualification period:
September 14 to September 30, 2008*
As always, we stand
For every new recruit** behind you in your
endeavors with great sales
that you sponsor between and marketing tools:
September 14 - 30, you earn $25!† • New recruiting CD/DVD
Immunotec: Your Key to
Recruit more Distributors and COUNT your money! Living Well
• 3 new brochures to
Short term benefits = more $$$ assist you in explaining:
•Health and Wealth
Long term benefits = watch your organization grow with Immunotec
• The Science
Should you choose to accept this mission and we reach of Glutathione
our objective with 1000 new North American recruits • Optimizing Your
Immune System
between September 14 and 30th, we will celebrate the
• A revised and more
achievement by doubling the bonus money to $50 per user-friendly website
new qualified recruit.
* Qualification period: September 14 to September 30, 2008, midnight, EST.
** To qualify new recruits must be at Investor level or higher and on the Autoship program.
†
To qualify you must have an active Autoship of 400 PV.