focus

a n A C T I V E l i f e s t y l e m a g a z i n e

D ECEMber 2008 • J ANUARY 2009

Are You
Working
Smart?
Some Fats Are Actually
good for you!
Dr. Gustavo Bounous
A Life Well Celebrated
9 tips
on How To Stay F.I.T.T.
During The Holiday Season
You Have The Tools...
now what?
 A Red Carpet Event is just
the beginning . . .
to understanding what it means to be in
business FOR yourself and not BY yourself!
Red Carpet Days are important because they provide an
opportunity for new Distributors to visit the Vaudreuil-Dorion
head office, a 37,000 square foot facility that is home to a full
time staff: Customer Service, Distributor Support, Marketing,
Sales and Training, Research and Development.
Red Carpet Days are an opportunity to:
• meet the corporate team
• learn product information from Dr. Jimmy Gutman and John Molson, Vice-President,
Research and Development
• get a comprehensive overview of the Immunotec system – the Success Guide
• understand the Compensation Plan and recognize the earning potential

Because these events are so beneficial, we want to make

Red Carpet Days accessible to as many Distributors as
possible - even new Distributors who don’t live in the area.

Here’s how you can qualify for a one night accommodation at either
the Château Vaudreuil or Super 8 Hotel:

Château Vaudreuil Super 8 Hotel

 you’ve never attended a Red Carpet Day  you’ve never attended a Red Carpet Day
 you live a minimum distance of 250 km  y ou live a minimum distance of 250 km
(155 miles) from head office (155 miles) from head office
 y
ou are a Silver Distributor with an  y ou are a Venture Distributor with an
active Autoship of 400 PV (or greater). active Autoship of 400 PV (or greater)

We invite you to call

Distributor Support today at
888-917-7779 and register for
an upcoming Red Carpet Day.
Your success is our primary focus. See you soon!

focus
a n A C T I V E l i f e s t y l e m a g a z i n e

For more information on products or services

described in this magazine, please contact:
FOCUS Immunocal®, Immunocal PlatinumTM, PNT 200®,
is published by Immunotec Inc. Immunotec Inc, and the Immunotec logo
Editor: Mary Politis are registered trademarks of Immunotec Inc.
Writer and Contributing Editor: Mona Andrei Publications Mail Agreement No. 40052703
www.immunotec.com Return undeliverable Canadian addresses to
Immunotec Inc.
300 Joseph Carrier
Vaudreuil-Dorion, Quebec J7V 5V5

Printed in Canada
The content published in Focus magazine is not intended The statements made throughout this issue have not been
to replace the advice of your healthcare professional. evaluated by the FDA or Health and Welfare Canada. The
Publications Mail Agreement No. 40052703    products are not intended to diagnose, cure, prevent or treat
300 Joseph Carrier, Vaudreuil-Dorion, QC  J7V 5V5 any disease.

Item #0000578
Message from the Editor Table of Contents
Winter is around the corner! Features

2 TEAM UP & WORK SMART

Can you believe how quickly the year has flown?
As many of us look forward to that pristine winter 7 meet your regional
wonderland, we’re also reminded of the long, sales professional
cold days. It’s also the season to hibernate, which 8 ACHIEVING NOW...
translates to eating more. On page 20, check out the MORE THAN EVER
article ‘Tis the Season to Eat” where we’ve provided
10 GROWING WITH NEW
you with some tips to help keep you on track. DISTRIBUTORS
Did you know that Hispanics have become one of 12 WOMEN... THE PRIMARY TARGET
the fastest growing segments in the U.S.? Turn to MARKET
page 12 to read more about ‘Women… the primary
14 OMEGA-3: WHEN FAT IS GOOD
target,” which outlines how this trend will create
an opportunity for building your business. 16 THE PLATINUM EFFECT:
NEUTRALIZING THE ACID DIET
“Teaming Up” is the direction Dr. John Ashton and
downline member Jennifer Busch have taken. Flip 17 TAKE THE CHILL OUT OF THE
COLD SEASON
to page 2 and read how they use this technique to
build their business. 20 'TIS THE SEASON... TO EAT!

Dr. Gutman’s article “Omega-3: When Fat is Good ” will give you even more ways to promote 22 CELEBRATING THE LIFE & WORK OF
our Omega-3, and its benefits. DR. GUSTAVO BOUNOUS
25 THE RIPPLING EFFECTS OF THE
We are always looking for ways on how to improve FOCUS – your magazine. We are taking
ANNUAL EVENT IN ATLANTIC CITY
the good, better, best approach. Although it’s good – there is always room for improvement,
so please send us your suggestions as to what you would like to see more of. Email them to In Every Issue

marketing@immunotec.com. 6 MARKETING MANIA

We would like to wish you and your family the happiest of holidays and the very best wishes 18 Case in Point: I'M AN
for health and prosperity in the New Year. Independent Distributor:
whAT CAN I SAY?
28 Recognition
32 MESSAGE FROM THE PRESIDENT

Mary Politis
Editor

2 14 22 25
 Team Up
Cover Story

&
Work Smart!
Working smart is really the best way to go for attaining any kind of goal. The alternative is working
hard, which in many cases burns out the original enthusiasm and desire to achieve success. Working
hard is not the smart choice. Rather, it leads to a no-win situation.

I Indianapolis resident, Dr. John Ashton and downline

member of his organization, Jennifer Busch, are perfect
examples of the working smart approach as they’ve teamed
up in their pursuit to reach a mutual objective.
Although Dr. Ashton retired from his multi-disciplinary
practice in 1999, he still needed a purpose. In recognition
of his inherent need to not only serve others, but to also
utilize his astute business sense, Dr. Ashton co-founded
Freedom Awaits, a consulting firm that specifically caters to
doctors across the United States.
To give you an indication of how things are sometimes
put onto our paths for a reason – and persistently so –
Dr. Ashton’s first exposure to Immunocal was in 1997. He
then heard about it again in the year 2000. Both times, he
ignored the significance of these encounters.
It wasn’t until August of this year that he was exposed to
Immunocal once again and knew he must look into it
further. His investigation was extensive as he researched
the credibility and background of Immunotec. At the
same time, he began taking Immunocal to personally try
the product and experience the “benefiting results” about
which he was reading and hearing.
His research even included comparing his findings to other
companies with similar products claiming to provide the
same health benefits as Immunocal.
Immunotec, with its groundbreaking product (Immunocal),
30-plus years of confirmed scientific research, distinct
corporate integrity and established reputation all made a
significant impression on him; both as a stand-alone entity as
well as in comparison to other health-promoting products.
He was also pleasantly surprised by the positive effects
Immunocal had on his overall health and wellbeing. His
reaction – and we’ve all been there – was the final selling
point: “This is really an incredible product and people
must be made aware of it!”
Upon Dr. Ashton’s discovery, he felt a sense of duty to make
his friends and colleagues aware of Immunocal and the
positive effects it can have on one’s immune system.
Dr. Ashton presented his findings to Jennifer Busch who
lives in Fort Wayne, Indiana and who also – with her
husband, Dr. Richard E. Busch III – works at Freedom
Awaits. Jennifer is a Training Coordinator. Because of her
respect and absolute confidence in Dr. Ashton, Jennifer
tried Immunocal for herself. She trusted that he would
only approach her with something he personally deemed
worthwhile.
For the rest of us who already know about the beneficial
effects of Immunocal, we can predict Jennifer’s reaction
even before reading about it. But the surprising element in
this case is that Jennifer had been suffering from a specific
illness* for close to 9 years.

*Jennifer’s product testimonial reflects her actual experience, is anecdotal

only and may be atypical.

2 Focus
They both firmly believe in sincerity
and view and treat each Distributor
within their organizations as an
important individual.
 “Before being introduced to Immunocal, I was existing:
going through my days but not really living,” states Jennifer.
She goes on to say that she feels she has been given a
“second chance” with Immunocal because before taking
the product, her illness had been, as she puts it, “holding
her hostage”.
Individuals all over the world are held captive due to
illnesses or constrained from a general lack of wellbeing.
Ultimately, this leads to low energy levels. Due to a
simple lack of awareness for a solution, they slide into the
acceptance of limiting circumstances without thinking
twice about it. Jennifer attests that since taking Immunocal,
her life has “grown and flourished”. She feels that sharing
her story every day is a blessing because not telling people
about her miraculous recovery would be withholding
valuable information.
"My heart is in it. It's not a job for me, it’s a pleasure! Immunocal saved my life and I want to let the
entire world know that it’s the answer.”
“I would be hurting my fellow man,” she says. She goes on
to say with conviction that “. . . my heart is in it [helping
others] . . . It’s not a job for me, it’s a pleasure! Immunocal
saved my life and I want to let the entire world know that
it’s the answer.”
From there, it was onwards and upwards for both Jennifer
and Dr. Ashton.
Both having joined Immunotec in the later months of this
summer, Dr. Ashton achieved Gold within two weeks of
joining Immunotec with – at the time of this writing – over
60 customers and Distributors within his organization.
Jennifer quickly promoted to Silver within weeks as well,
and has experienced success with close to 30 people in her
downline within an equally short time span.
4 Focus
This three-way partnership works together well. They have
a scientifically-proven effective health-promoting product
that comes with a supportive corporate pillar; Dr. Ashton’s
indispensable ability to motivate people coupled with
his flair for marketing; and Jennifer’s leadership skills,
insightful understanding of organizational systems and
training abilities, are all nicely tied together with a ribbon
of shared enthusiasm and sincere passion for helping
people find solutions for an improved quality of life. This
complete package is the foundation for their successful
business blueprint.
As replication is one of the essential ingredients for achieving
success in the network marketing industry, Dr. Ashton and
Jennifer have teamed up and are currently developing a
structured plan that will enable other members of their
Immunotec organization to easily replicate their formula
for success.
They both firmly believe in sincerity and view and treat
each Distributor within their organizations as an important
individual.
This attitude is also evident in their recruiting success rate.
They are strictly committed to focusing on the person with
whom they are sharing the products and opportunity and
how it will help them as individuals with specific needs.
Dr. Ashton and Jennifer Busch truly understand the
benefits of working smart and this transcends into their
interpretation of the term “downline”. For this team, it is
not a vertical reference but a horizontal one that creates
an opportunity for an unlimited number of partnerships
and alliances.
 NEW
MOVING UP
Bonus
Launch Date: December 1, 2008

EARN WHEN YOU PROMOTE!

Example: Promote to Gold and earn $500.
Promote to Gold within your first 4 months with Immunotec and earn $1,500!
(See table below for all rank advancement bonus amounts.)

MOVING UP BONUS ACCELERATED MOVING UP BONUS

Move up to Your Moving Up Bonus Move up in your first Your Accelerated
Moving Up Bonus
Silver $200 2 months $450
Gold $500 4 months $1,500
Diamond $2,500 8 months $7,500
Executive Diamond $5,000 12 months $30,000
To earn Moving Up and Accelerated Moving Up Bonuses, you must maintain your new rank (paid as) for 2 consecutive months.†

EARN WHEN YOU HELP YOUR DOWNLINE PROMOTE!

Example: You are a Diamond Distributor (paid as) and one of your recruits promotes to Diamond.
You earn $1,000 and the next Executive Diamond in your Upline will also receive $1,000.
(See table below for all rank advancement bonus amounts.)

UPLINE MOVING UP BONUS ACCELERATED UPLINE MOVING UP BONUS

Your rank Your recruit Your recruit Your recruit
Your recruit moves up Your Accelerated upline
(paid as) moves UP to moves UP to moves UP to in their first Moving Up Bonus
GOLD Diamond E. Diamond
Gold (or higher) $250 N/A N/A 4 months $550
Diamond (or higher) $1,000* 8 months $3,000*
Executive Diamond $2,500 12 months $7,500
To earn Upline Moving Up and Accelerated Upline Moving Up Bonuses, your recruit must maintain their new rank (paid as)
for 2 consecutive months.†

* In addition, the next Executive Diamond in your Upline will also receive $1,000 Moving Up Bonus or $3,000 Accelerated Moving Up Bonus.
†Moving Up, Accelerated Moving Up, Upline Moving Up and Accelerated Upline Moving Up bonuses can only be earned once per rank and apply to new promotions only.
 Marketing
Mania
Marketing Mania
Mary Politis
Director of Marketing
Here are some juicy tidbits of
information that will help you in
your presentations:
• Weight-loss & sports nutrition products represented an
$18 billion dollar business in sales in the U.S. (2006),
trending up by 7% from 2005.
• 9 % of the majority of weight-loss & sports nutrition sales
in the U.S. come from network marketing sales.
• 6 7% of sales in the U.S. come from the mass market
distribution channel.
• 2 % of sales in the U.S. come from Internet sales.
• According to the U.S. Census Bureau, the projected
resident population of the U.S. is about 306 million. Over
12% of the population is 65 years and older. About 15%
of the population is of Hispanic origin.
• 6 6 – that is the percentage of the U.S. population who is
overweight.
• 3 0 – that is the percentage of the U.S. population who is
considered obese.
• 2 3 – that is the percentage of Canadians who are obese.
• With a continued rise in the cost of healthcare, more
and more companies are offering health education and
wellness programs. In fact, 72% of the companies are now
offering such programs.
 besity costs U.S. employers approximately $12.7 billion
•O
each year.
• Eating breakfast every day can help improve concentration,
reduce hunger and assist in maintaining a healthy weight.
6 Focus
• Canada’s Food Guide suggests that you eat at least one
dark green (i.e. broccoli, romaine lettuce, spinach, etc) and
one orange (i.e. carrots, sweet potates, winter squash, etc)
vegetable daily.
• Read the label! Look for products that contain less fat,
saturated fat, trans fat, sugar and sodium.
• Canadian adults do not get enough fibre. Women should
aim for 25 grams of fibre per day while men should aim
for 38 grams per day.
• Be careful not to confuse hunger with thirst. Before you
eat, drink a glass of water. You will often find that it wasn’t
food that your body was craving but fluid.
• Rather than focusing on losing all your weight, just aim to
be a little better today than you were yesterday.
• Obstacles are what we see when we take our eyes off the
goal.
• Losing weight isn’t easy. There is no magic pill or quick
fix for long term, healthy weight-loss. It takes a lot of
discipline but remember that just because it is difficult,
doesn’t mean it’s impossible.
• Our F.I.T.T. meal replacement contains:
• 24 vitamins & minerals
• 6 g fibre
• 13 g protein
• Between 225 – 230 calories depending on the flavor
• Contains no artificial flavors or colors
 Meet Your
Regional Sales Professional
We invite you to contact the Regional Sales Professional for your market
and schedule an opportunity event or training session today!

Manon Courchesne, Vice-President of Sales, Canadian Market

mcourchesne@immunotec.com
Office: 450-424-9992, ext. 4458 | Bus. Cell: 514-229-0897 | Pers. Cell: 514- 434-3850
“$500 Million. No matter how you slice it, your piece of the pie will be a big one! In today’s world – specifically
in regards to the current economic situation – Immunotec and all its affiliates are in a great place right NOW.
One of the reasons is that people need Immunotec now. It’s a nice feeling when you can say that you’re a
part of something big and this industry – the health and wellness industry – has only one place to grow...
onwards and upwards!”

John Frederick, Vice-President of Sales, U.S. Market

jfrederick@immunotec.com
Office: 407-679-2033 | Cell: 407-721-0536

“To achieve our goal of $500,000,000 and 125,000 Distributors, we'll need everyone to be comfortable talking
about both our remarkable products and our outstanding business opportunity.”

Brett Dahle, Regional Sales Director, Western Canada Division and U.S. Hispanic Market
bdahle@immunotec.com
Cell: 801-822-9998 | Fax: 801-228-8521
“Remember that in order to HAVE, you must DO, and to DO, you must BE. Focus on becoming the person
you wish to become and everything else will fall into place. As Steven Covey says, "begin with the end in
mind"... and then go to work making it a reality. Success is in DOING, not HAVING. Don't quit, give it
everything you have, be teachable, have a plan, keep it simple and follow the success steps and remember
results always follow activity. I'll see each of you at the top!”

Michele McDonough, Regional Sales Director, Western U.S. Division

mmcdonough@immunotec.com
Office: 760-771-5661 | Cell: 949-466-2707 | Fax: 760-771-5774

“As your business partner in the western region and in order to reach the $500 million goal together, I am
available to support you in all of your business building efforts. If you are committed, I’m there for you.
Here’s to an exciting future together!”

David Marshall, Vice-President, Network Services and Sales Support / Regional Sales Director, Ontario
dmarshall@immunotec.com
Office: 450-424-9992 ext., 4452 | Fax: 450-424-9993

“Working closely with our Distributors as they realize their dreams is the most rewarding part of my job.
After 11 years with Immunotec I know that the place to be is where the action is – working to reach our
common goal of a $500 million dollar company!”

Focus 7
 “Goals help you take charge of your life
Sales Professionals

and create your future.”

Achieving
Now…
More Than Ever
What does this mean?
Manon Courchesne
Vice-President of Sales, Canadian Marketing

When I read this catchy phrase for the first time, many questions came to mind:

D Does it mean… I can do this? Now is the time? I can allow

myself to succeed? I can take risks and get out of my comfort
zone? I am ready to fail until I succeed? What should I do?
How will I do this? Do I have everything to succeed? Who
will support me? Who can join me in this venture? What do
I really want? Why is it important to me? Who will benefit
from my achievements? How many lives will I affect? When
and how will I celebrate my achievements?
As you read these questions, I’m sure many more
questions came to mind, allowing you to reflect on
what Achieving Now … More Than Ever really means to
you, personally.
Collectively, we have one common goal: to reach
$500 Million in sales and grow to 125,000 Distributors
across North America within the next three years – and
all of us promoting health and wealth with Immunotec.
The potential for you, as well as all existing and future
Distributors on your team, is mind boggling!
In order for this to happen, each and every one of us must
be clear on our respective goals. Following is food for
thought regarding goal setting.
Reaching your Goal
All successful ventures begin with a plan. And before you
can create a plan you must identify what you want. This is
goal setting.
Everyone who embarks on this business opportunity has
an individual goal in mind. Some want to have more free
time. Others want more financial freedom.
Goals help you take charge of your life and create your
future. A goal is more likely to be attained when it is written
down. Along with the articulation of the goal, thinking it
through – including possible obstacles, the reasons the
goal is so important and the efforts success will require –
allows for better direction and focus through the process.
By determining your goals and writing them down, you’ll
have the focus necessary to be unstoppable.
Now is the time to reflect on how a successful Immunotec
business can change your life.
How can you Achieve Now … More Than Ever? Clarity
of purpose gives you the power to overcome any and all
obstacles. Knowing exactly what you want will enable you
to persist until you succeed.

8 Focus
Be crystal clear about what you want and anything is
possible!
Your first step is to decide exactly what you want from your
Immunotec business. Take a few minutes to list your desires
and set goals for the upcoming months.
• How many new recruits will have joined your team by the
end of January 2009?
• How will you train new Distributors on the
Power of 3 so that they benefit from recruiting and
leadership development?
• How will you train existing Distributors on the Power of 3
so that they fully benefit from the strategy, and leverage
this promotion to recruit and develop leadership within
their own downline?
• How much money will you generate from the Power of 3?
• How many rank promotions do you plan to have within
your team by the end of January 2009?
• What are the activities you will engage in to support your
Distributors’ success?
• What support do you need from your Sponsor?
• When are you planning to achieve the Reach for the Moon
trip incentive?
• Will you stay in a Presidential Suite?
• Are you planning to promote to Gold and extend
your stay an extra day?
• Are you planning to promote to Diamond and
extend your stay three extra days?
It’s Your Choice!
As Jim Rohn would say “Every life form seems to strive to
its maximum except human beings. How tall will a tree
grow? As tall as it possibly can. Human beings, on the other
hand, have been given the dignity of choice. You can choose
to be all, or you can choose to be less. Why not stretch up
to the full measure of the challenge and see all that you’re
capable of?” Achieve Now…More Than Ever!
Warmly,
Manon
Focus 9
 Growing
Sales Professionals

With New
Distributors!
John Frederick
Vice-President of Sales, U.S. Market

At our Annual Event in September, you were introduced to several new business tools designed
to help get the message out about Immunotec. With our new CD/DVD, website, marketing
brochures and Basic Distributor Kit, we have the tools we need to achieve our goals. So, what’s
the next step?

Use the tools yourself

Your first step is to invest in the time to understand how
these tools can help you and your team. If you’ve been
with Immunotec for a while, you’re probably comfortable
with how you have been approaching the business. Our
new business tools will add to your resources and, most
importantly, help you quickly lead new Distributors to
success. Invest the time in using your new tools and you’ll
be more effective in your ability to show new Distributors
how to be successful.

10 Focus

Show new Distributors
The first thing new Distributors need to do is get
comfortable talking about both the product and the
business opportunity. With the new business tools, new
Distributors now have what they need to get started
immediately. Whether at a home meeting, or over coffee
with a friend, our new tools will enable your new recruits to
represent themselves and Immunotec in a professional and
informative way. Your role is to help each new recruit use
the new tools when speaking with their prospects. Invest
the time in new Distributors by showing them how to use
these tools.
Get off to a great start!
So, we have the tools. And with the Power of 3, we now
have the incentive program to reward both you and your
new recruits for early success. The Power of 3 program
pays when new recruits add 3 new personal recruits within
the first weeks of signing up with Immunotec. Combined
with our existing Fast Start program, new recruits can
immediately begin earning a substantial profit with their
new business. All the details of the Power of 3 program
are available in your Business Center under “Promotions”.
Who wouldn’t like to earn $1,000 in their first month with
Immunotec? Your job is to show your new Distributors
how – and, of course, this is to your advantage as well!
“New Distributors may know hundreds
of people who need our product and our
business opportunity. Our goal is to lead
by example and show them how to add
new members to their team.”
A recruiting culture
In order to grow and maintain your income with Immunotec
it’s important to create a culture of helping people: helping
people with our remarkable product and our outstanding
business opportunity. The Power of 3 can help you to
create a culture of helping by rewarding recruiting. One
Distributor recruits 3, who recruit 9, who recruit 27, is a
formula for success. Now, it’s certainly true that not every
new recruit will add 3. But you will create a culture of
success and a culture of recruiting when you immediately
help new Distributors begin to add to their team.
During our Annual Event, Immunotec President and
CEO, Jim Northrop, outlined our goal of becoming a
$500,000,000 business with 125,000 Distributors. To
accomplish this, we all need to focus our energy and
attention to explosive recruiting. New Distributors may
know hundreds of people who need our product and our
business opportunity. Our goal is to lead by example and
show them how to add new members to their team. The
Power of 3 helps you to create a culture of recruiting; a
culture of helping people; a culture of showing your team
how to succeed.
Focus 11
 Women…
Sales Professionals

The
Primary Target
Market
Brett Dahle
Regional Sales Director, Western Canada Division and U.S. Hispanic Market

I want to ask you to take a quick quiz for me…

Who manages more things at once? Who puts more effort into their appearance? Who usually
takes care of the details? Who finds it easier to meet new people? Who asks more questions in
a conversation? Who is a better listener? Who has more interest in communication skills? Who
is more inclined to get involved? Who encourages harmony and agreement? Who has better
intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is
better at keeping in touch with others?

O Okay, now many of you probably think you know the

answer but let me ask you one more question. Who
makes the following decisions in a household: 94% of
home furnishings, 92% of vacations, 91% of houses,
51% of consumer electronics, 60% of cars, 83% of ALL
consumer purchases, 89% of bank account decisions and
80% of HEALTHCARE decisions? Can you guess? Yes, it’s
WOMEN.
So, with no disrespect to the men out there, if the above
is true, then why aren’t we targeting more women to be
part of our organizations and especially to be leaders in
our organizations? With the tremendous goals we have as a
company to reach $500M in sales and 125k in Distributors,
we need leaders. We need activity. We need relationship
experts; we need connection experts and guess who they
are... Women!
In a letter to Tom Peters, the guru of management,
Shelley Rae Norbeck said, “I make one third more money
than my husband does. I have as much financial ‘pull’ in
the relationship as he does. I’d say this is also true of most
of my women friends. Someone should wake up, smell
the coffee and sell us something. We have money to spend
and nobody wants it!” Wow! Are we missing the point
somewhere?
In a healthcare article written by Patricia Braus that appeared
in Marketing Healthcare to Women, she states that “Women
are … more dissatisfied and frustrated by the way they
are treated and spoken down to by physicians; seek more
information; are more pressed for time … and make 75%
of healthcare decisions and control 2/3 of healthcare $$$$
[and constitute 2/3 of healthcare employees].”

12 Focus
Did you catch that? Women make 75% or more of all “We need activity.
healthcare decisions and control 2/3 of all healthcare
dollars spent. We need relationship experts;
Further, Business Week confirmed this when they wrote that we need connection experts
“Women … 50%+(!!!) of Web users; 6 of 10 new users; 83%
of wired women are primary decision makers for family
and guess who they are... Women!”
healthcare, finances and education.”
The other key attribute is that the majority of Hispanics are
The U.S. DSA website shows that four out of every five driven entrepreneurs. They arrive in this country knowing
Distributors in the industry are women. However, the DSA that “to succeed they will have to do so outside the welfare
also shows that only 5% of the more than 4 million people fabric of the nation.” Thus, Latino-owned businesses are
in direct selling are Hispanic. This is a huge opportunity, growing three times faster than all other businesses.
especially for Hispanic women. Women play the central
Isabel Allende, the great Chilean author, said that, “you are
role in the Latino family.
the storyteller of your own life, and you can create your
Rod Mora states, “perhaps the most important trait own legend or not”.
common to all Latinos is the importance of the immediate
Are you creating your own legend? Are you leaving
and extended family as a supportive and helpful network
behind a legacy for your children, for your grandchildren?
that provides a profound sense of belonging, identity and
Immunotec can help you create the legend you want in
purpose. For a Hispanic, the family is at the center of daily
your life. If you have the desire, change your current form
life. It is this cultural attribute that practically guarantees
of thinking and put forth the necessary effort required to
success for those Latinos who become enthused with the
achieve your goals and dreams. Immunotec is the right
potential of direct selling. They come into the business
company, at the right time with the right products to help
with a ready built-in downline formed by relatives and
create your own legend.
close family friends willing to help their family member
succeed.” Let’s create legends together with Immunotec!
 Omega-3:
The Experts

When Fat is Good

Not all “fat” is bad for you.
In fact, some are “essential”
for good health.
Jimmy Gutman, MD

In our rush to cut fats out of our diet, many North Americans have mistakenly thrown the baby out
with the bath water. Although many fats in our diets have bad consequences on our health and need to
be avoided, other fats are absolutely necessary for our well-being and longevity. These fats show great
promise for fighting the onslaught of heart disease and diabetes, possibly even cancer. What are these
"good" fats and how do we get enough of them?

T The fat that has risen to the top of the heap of the “good
guys” has been the group known as “omega-3 fatty acids”.
These are also called “essential” fatty acids because our body
cannot make them themselves – they must be obtained
institutions also warn pregnant women and children to
limit their fish intake.

What’s the solution? Omega-3 supplementation. More

from what we eat.
Something Fishy
Omega-3 fatty acids are found mostly in cold-water fish and
a few vegetable oils (flaxseed, walnut and canola). Other
food sources of omega-3s include whole grains, legumes,
nuts, and green leafy vegetables. However, the most useful
and protective of these oils are the ones found in fish.
There are several problems here – many people don’t like
the taste or smell of fish, and the majority that do like fish
are consuming far too little to benefit from them. The
average intake in the Western diet is about one fish meal
every ten days. This is far below the amount recommended
by the U.S. National Institutes of Health (NIH). There’s
also a “catch-22” here – if we were to consume the amounts
of fish necessary to meet these requirements, it’s quite
likely we would also be ingesting significant amounts of
toxins like mercury and pesticides. Paradoxically, health
and more health professionals are recommending this
route to take full advantage of the benefits of this essential
fatty acid.
What’s in it For Me?
Research increasingly indicates that omega-3 fatty acids
have broad beneficial effects. Fish oil was initially studied
for lowering the risk of sudden cardiac death, and it
potentially could lower patients' risk of stroke, heart attack
and heart failure. Since these earlier studies, scientists have
linked omega-3 to assorted health perks right through
the life cycle - from brain and neurological development
in a fetus to avoiding dementia in the elderly. Even more
recently, research into the prevention and treatment of
disorders with an inflammatory component, including
type 2 diabetes, irritable bowel syndrome, macular
degeneration, rheumatoid arthritis, asthma, several cancers
and psychiatric disorders, have shown promise.

14 Focus

of
Omega-3 fatty acids
have been investigated for many benefits.
It is important to note that omega-3 fatty acids are not going
to work as quickly as the pharmaceutical agents available,
but they are well-tolerated over the long term. A key aspect
is also prevention – using this approach when you’re still
healthy may possibly avoid having to go on these drugs in
the future after the damage has already been done.
How Much is Enough?
Although the scientific community has long been tuned
into the importance of omega-3s, it wasn't until the
government established a suggested daily intake for
omega-3 fatty acids in 2002, that the food industry really
started taking attention. The recommended daily intake
is 1.1 grams a day for women and 1.6 grams for men of
all ages. The amount is upped to 1.4 grams daily during
pregnancy. Many nutritional experts recommend even
higher amounts. People with heart disease, various mental
illnesses, and rheumatoid arthritis may benefit from
higher amounts but should discuss the matter with their
healthcare providers first.
The Big Picture
Can the epidemics of obesity, heart disease, diabetes and
cancer be reversed by restoring omega-3 fatty acids into
our diets in healthy quantities? Wouldn’t that be nice!
However, where diet is concerned, there is no such thing
as a single "magic bullet" to banish disease. Addressing a
good lifestyle, raising glutathione, obtaining vitamins and
minerals and keeping your ideal weight, all need to be part
of the big picture.
There are urgent reasons why some people need to
incorporate omega-3 fatty acids into their diet. For the rest
of us, prevention and maintenance is the key to continued
health and longevity.
Potential
HEALTH BENEFITS
Omega-3s
HEART DISEASE- Omega-3s are mild blood thinners
and help to keep arteries elastic and flexible. They keep
triglyceride fats down.
BLOOD CLOTS (THROMBOSIS)- Omega-3s keep
thromboxane (a dangerous fat) in check, preventing
blood clots that can cause strokes, heart attacks,
deep-vein thrombosis and embolisms in lungs.
BLOOD PRESSURE- Thromboxane also constricts
arteries, leading to raised blood pressure. Omega-3s
keep thromboxane under control.
INFLAMMATORY DISEASES- Omega-3s are
natural anti-inflammatory agents, so they potentially
may prevent or reduce symptoms of arthritis, migraine
headaches, menstrual cramps and asthma.
VISION- Omega-3s are valuable both for the retina and
blood supply through the tiny blood vessles in the eyes.
BRAIN AND MOOD- Omega-3s are an important
constituent of the brain. This has an impact on
depression, dementia and mental clarity.
CANCER- Omega-3s reduce the risk of cancer. They
play a role in immune function in combating the
appearance of new cancerous cells. Omega-3s also
make it harder for a tumor to metastasize to other
areas of the body.
OSTEOPOROSIS- Bones are constantly being broken
down and rebuilt. Omega-3s help to regulate the balance
between osteoclasts, which break down bone, and
osteoblasts, which rebuild it. Omega-3 favors osteoblasts.
OTHER CONDITIONS BEING INVESTIGATED-
Dry skin (one of the first signs of an omega-3
deficiency), allergies, menopause symptoms,
vulnerability to glaucoma and macular degeneration,
chronic inflammatory bowel diseases, ADHD and more.
Focus 15
 The
Science

Platinum
Neutralizing
Effect:
the Acid Diet
Dr. Wulf Dröge, Ph.D.
Senior Vice-President, Research & Development

We all know the negative effects of acid: if milk has turned sour it contains acid and doesn’t taste good.
If the salad contains too much vinegar, it is too acidic. Again it tastes bad. If certain forms of air pollution
lead to “acid rain”, this is harmful for trees and eventually can devastate whole forests. If an athlete runs
200 meters at maximum speed, his muscles get sour (acidic) and do not function well until they have
recovered their normal acid-base balance or acid-alkali balance as it is also called.

T Too much base (or alkali) is not good for our tissues either.
Our cells, tissues and body fluids need to be well-balanced:
they should be neutral.
The proper acid-base balance is achieved through an
adequate balance of food types. Ideally, our diet should
include 75%-85% alkali-producing foods and 15%-25%
acid-producing foods. Alkali-producing foods include
grains, most fruits and vegetables. Protein rich foods such
as meat, fish, dairy and egg whites are the most important
acid-producing foods.
carbon dioxide which we exhale. Eventually, most of the
burden of buffering excess acid rests upon our bones at the
expense of our bone minerals. The best investigated and
eventually most harmful consequence of the acidification
of our body is indeed the loss of bone mineral density
which can ultimately lead to the devastating disease of
osteoporosis. While this is only one conspicuous and well
investigated example, the loss of optimal acid-based balance
eventually compromises important functions in all cells and
tissues in the body.

There is now an increasing awareness that most people in
North America are slightly but demonstrably acidic because
the typical “Western Diet” is overabundant in acid-producing
foods. An easily demonstrable manifestation is the acidic
urine. Although the body has built-in regulators called
“buffers” for regulating the internal acid-base balance,
getting rid of excess acid comes at a price. The capacity to
eliminate the acid through the kidneys is rather limited and
acid excretion is a burden to the kidneys. The ability of our
blood to buffer the acid using its bicarbonate content is also
extremely limited and compromises our ability to transport
Immunocal Platinum was scientifically developed on the
basis to ameliorate the acidification of the body. It offers
the same health benefits for the maintenance of a strong
immune system that is provided by the original Immunocal.
In addition, it also contains a combination of citric acid
salts which helps to neutralize excess acid in our body. These
citric acid salts contain a strong alkali such as potassium
in combination with a weak acid, i.e. citric acid, which is
metabolized into carbon dioxide and eventually exhaled.
Through this process, these citric acid salts are an excellent
means to neutralize excess metabolic acid in the body.

16 Focus
They say that ‘timing is everything’ and cold season couldn’t come at a better time:
right around the impending holiday season where “busy” evolves into “stress”.
According to the American Lung Association, adults
average between two to four colds per year with children
having a higher average. For busy individuals, that’s a lot
of downtime.
Colds are caused by viruses and because of this, there is no
cure for the common cold. Instead, we need to focus on
Take the chill
prevention. Following are some tips to help you get through
this cold season with minimal trips to the drug store.
out of cold season
Keep Stress Levels Low
Certain types of stress suppress the immune system. In
turn, this makes the body susceptible to the common cold.
Although everyone experiences stress at some level – from
the daily hassles of sitting in traffic to more acute forms
caused by traumatic experiences – learning to control
the level of stress in our lives is crucial to maintaining an
optimal immune system ... and fighting off those colds.
There are many techniques that will help reduce stress
levels. These range from physical exercise to relaxation and
breathing techniques to simply walking and appreciating
the beauty of nature. For all of these, the goal is to achieve
a higher level of inner harmony.
Take Care of You
We have never been more aware of the importance of a
healthy, balanced diet than we are today. Knowing what
the body needs in terms of the right foods for the right
nutrients is a discipline in itself and one we’ve included in
our informal education as everyday knowledge.
As parents, we take such care to ensure that our children
eat well and regularly. Yet we, as adults, often skip meals.
Another challenge is in procuring natural food produce that
has not been contaminated with toxic pesticides or affected
by preservatives and other harmful products. It used to
be said that we can get all the nutrients the body needs
from our food. This is not necessarily the case anymore.
Thankfully we have dietary supplements on our side.
The intake of dietary supplements has been favorably
supported by many studies. As well, experts in our medical
field confirm the advantage of taking supplements.
Last November 2007 “Life...supplemented” Healthcare
Professionals (HCP) reported that during an Impact Study*
it was “found that 79% of physicians and 82% of nurses in
the U.S. recommend dietary supplements to their patients.
The study also showed that an almost equal number – 72%
of physicians and 89% of nurses – personally use vitamin,
mineral, herbal and other supplements.”
Sleep Tight
A well-known fact is that a proper amount of sleep is
important. Yet many of us skimp on sleep in order to “get
more done”. The truth is that not enough sleep causes us to
be less productive. Sleep deprivation makes concentration
more difficult and induces careless mistakes. Lack of
sleep also results in a slower reaction time, physically and
mentally.
Knowing these effects, it’s no surprise that sleep
deprivation has a huge impact on our immune system.
Not getting enough sleep runs the body down, preventing
it from efficiently fighting off viruses that we come into
contact with.
Remember that if you’re not waking up feeling refreshed
and alert, and ready to meet the challenges of the day, your
sleep deprived body isn’t either. As well, there’s nothing like
a good night’s sleep to help the body repair itself.
Don’t Insult Your Body
It is also important to eliminate or at least minimize the
use of other negative substances such as drugs, alcohol,
tobacco, and other insults to the body. When working at
optimal performance, the body does so much good work
for us. We can’t afford not to take care of it!
And with the very busy holiday season around the
corner, stocking up on your Immunocal and/or
Immunocal Platinum and Daily Essentials Pack would give
you that extra edge to flow through the upcoming stressful
time of year with ease and in good health.
*http://www.lifesupplemented.org/articles/news/study_finds_physicians_
and_nurses_both_take_and_recommend_dietary_supplements.htm
Focus 17
 Case in Point
News & Info

I’m An Immunotec Distributor:

Rachel Cohen
what can I say?
Legal Counsel

As an independent Distributor, you are an independent contractor. However, you still represent the
products of a member company of the Direct Sellers Association (in Canada) and the Direct Selling
Association (in the U.S.).

E Each of these associations, as well as Immunotec itself, has

set out guidelines (Code of Ethics and Business Practices,
DSA’s Code of Ethics, and the Business Guide, respectively),
which incorporate the terms of the prevailing relevant
legislation.
The two most important pieces of legislation which apply
to you as an independent Distributor of Immunotec
products, are the direct selling acts of various jurisdictions
and the Natural Health Products Regulations of the Food
and Drugs Act (Canada) or the Dietary Supplement Health
and Education Act (U.S.). It is your familiarity with these
guidelines that will help you determine what the right
thing to say is when meeting with customers or potential
Distributors.
The respective codes of ethics and the Business Guide
are based on a high level of ethical and business conduct.
A detailed discussion of the entire codes and the
Business Guide are much larger than the length of this
article so we would direct you to view the codes in full on
the associations’ websites (www.dsa.org and www.dsa.ca).
The key point to remember is not to make any statements,
promises or testimonials which are likely to mislead
consumers or prospective recruits.
Privacy legislation requires that you be sensitive to the
privacy of your customers: do not be intrusive and ensure
that you make your calls or your visits during reasonable
business hours. You should identify yourself clearly to
the consumer, giving your full name, address, telephone
number and other information, which may be required in
your state or province. State the purpose of your approach
and point out that you are an independent contractor for
Immunotec products.
Any sales presentation in which you engage should be
discontinued when the consumer requests it. Ensure that
the terms of an offer or the sale are clear, accurate and
truthful – particularly in connection with characteristics of
the product (its benefits, ingredients, supporting research,
etc.), its guarantees and return policy.
You may make product comparisons as long as they are
truthful and accurate. Always allow the consumer adequate
time to read and understand the entire sales contract.
Promote fair competition and do not encourage a consumer
to cancel a contract with another independent contractor
of Immunotec or any other company. When you are
recruiting, it is important to remember to present earnings
or sales representations based on supportable facts.
That being said, you will discover that the easiest way to
remember what to say and to be comfortable with it, is to be
familiar with and to use the marketing materials provided
by Immunotec. These have been developed especially for
you and have been vetted for compliance.

18 Focus
What does January 1st
mean to you?
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in North America is to lose weight

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And an open invitation to listen to

the twice monthly F.I.T.T. Support
Calls for real advice… real support!
 ‘Tis the Season...
to Eat!
How do we stay in F.I.T.T. mode
during the holidays?
You’ve made a lifestyle choice and you’re doing really well. In fact, thanks to the F.I.T.T. weight-loss system,
you’ve lost weight and you feel better than you have in years. You’re on a roll. Then all of a sudden... WHAM!
You’re hit with something that throws you off. In this case, it’s the holiday season.
1. Don’t go anywhere on an empty stomach. Arrive at a dinner party after
starving yourself all day and you’re doomed! Try having a meal replacement a
few hours before going to the dinner party.
2. Moderation is not a bad thing. In fact, it’s really okay to enjoy a treat now and
then. Especially now . . . while the getting’s good. Some foods are only available
during this time of year (like your friend’s holiday cheese cake). So go ahead.
Have your cake and enjoy it too! Just make sure it’s a SMALL piece.
3. Keep tabs on your stress levels. This season is not only known for it’s abundance
of great foods. It’s also a very busy and stressful time of year. Stress happens to
be a known cause of over-eating. You can keep your stress level down naturally
and safely with PNT 200 - known for it’s efficiency in decreasing stress levels
and positive effects on sleep patterns.
4. While in conversation, be aware of what you’re eating. It’s very easy for your
hand to mechanically make trips from the chip bowl to your mouth and back
again.
5. Eat slowly and chew thoroughly. Did you know that it takes 20 minutes to
realize that you’re full? That’s right. A full 20 minutes for the message to
go from your stomach to your brain. Do you know how much you can eat
in 20 minutes? If you eat slowly, you’ll eat less food in the same amount
of time.
6. Reach for the fruit and veggie appetizers instead of the chips and dips.
Anyways, who wants chips when you can have mushroom and salmon paté
on a fancy cracker?
7. Although good food is in abundance, remember your supplements, especially
your calcium. Many big meals, vegetable and fruit platters will come your way.
But calcium is the one essential mineral we too often neglect.
8. Hydration, hydration, hydration! Make sure to drink lots of water.
9. And last but not least, enjoy the holidays! Be safe, take care and don’t drive
yourself crazy. Once all the festivities are over, rededicate yourself to your
healthy lifestyle... not as a resolution, but as a real commitment!
20 Focus
It doesn’t matter what your personal beliefs are. Food –
and really good food – is everywhere! You go to your bank
and they have a table set out with chocolate truffles. You
visit a friend and are offered eggnog in a fancy mug. And
who can resist a turkey dinner with stuffing, gravy, mashed
potatoes...
Okay. Don’t know about you but we’re getting hungry just
thinking about this time of year and its promises of good
food.
So not only is this the season to eat, it’s also the season to
come up with a solution. How do we keep on track with
our new lifestyle without depriving ourselves?
Our first words of advice: don’t deprive yourself! The
following true story happened to a friend of a friend of
ours. To protect her identity, we’ll call her “Sally”, although
the truth is we can all relate to her experience.
Sally was on a “diet” and thought she was doing well. She
was very close to reaching her weight-loss goals and was
feeling great about it. What she didn’t realize was that “diets”
per se, are not long term solutions. Sally’s new approach to
food was one of deprivation. No more deserts. No more
occasional snacks while watching a movie. No more of any
of the foods she loved. For Sally, if a particular food was
not part of her new “diet”, it was good-bye forever; even
though other members of her family enjoyed these same
favorites every day.
Then one day Sally caved in. She went on an eating binge
and ate three times the amount she would have normally
eaten. Cakes. Chocolates. French fries...
Everything Sally had been working towards, all the weight
she had lost, had been in vain.
Once the binge-eating was over, Sally felt awful about what
she had done. She felt ashamed from her lack of control.
Don’t let Sally’s experience be your fate. To prevent you
from negating all of your weight-loss goals achieved to
date, we’ve gathered a few tips to help get you through the
holiday food frenzy. The one thing you do have on your
side is that you know that “diets” alone are not the solution
for long-term weight-loss.
Managing a healthy weight is about healthy lifestyle
choices – the key word being lifestyle!
START YOUR
BUSINESS TODAY!
Save $100
when you purchase an Action Pack between December 1 and 31
Start your Immunotec business with an Action Pack and:
immediately qualify at Venture Level
earn a residual income at 3 levels down
receive a wide selection of inventory for personal use and for promoting

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Retail Value:$980 Retail Value:$800
Regular Price: $595 Regular Price: $495
$100 Discount December 1 - 31 $100 Discount December 1 - 31
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• 4 boxes of Immunocal Platinum • 4 boxes of Immunocal
• 2 Daily Essentials Packs (which include): • 2 Daily Essentials Packs (which include):
• 2 Vitamin and Mineral Supplements • 2 Vitamin and Mineral Supplements
• 2 Omega-3 • 2 Omega-3
• 2 Pure Milk Calcium • 2 Pure Milk Calcium
• 1 Xtra Sharp - Fruit Flavor • 1 Xtra Sharp - Fruit Flavor
• 1 Xtra Sharp - Fruit Flavor Travel Pack (8) • 1 Xtra Sharp - Fruit Flavor Travel Pack (8)
• 1 Cherry Concentrate • 1 Cherry Concentrate
• 1 F.I.T.T. (Dutch Chocolate) • 1 F.I.T.T. (Dutch Chocolate)
• 1 Thermal Action • 1 Thermal Action
• 1 Magistral • 1 Magistral
• 1 PNT 200 • 1 PNT 200
• 5 Shaker Cups Item Code #: 0009003 • 5 Shaker Cups Item Code #: 0009001

At Immunotec, we're committed

to your success!
News & Info

Celebrating
the Life&Work of
Dr.
Gustavo
Bounous
Kathryn Stephens
Manager, Sales Support and Special Events

When an Italian surgeon and scientist doing work on enteral feeding first realized that glutathione
was the key to supporting the immune system, he began a revolution that resonates with increasing
veracity in the medical community today.

Dr. Gustavo Bounous

T Those studies in the early 1980s eventually led not only to
the product now known as Immunocal, but to a powerful
earning opportunity for a growing number of Distributors
across North America and around the world.
On Friday, October 3rd, a literal who’s who of the Montreal
medical community gathered at a symposium in the
McGill University Faculty Club to honor the life and work
of Dr. Gustavo Bounous. Speakers included symposium
co-chairmen, Dr. Gerald Batist and Dr. David Mulder, and
Dr. Ray C.J. Chiu. As each of the three men reflected on the
early stages of their careers, their respect and affection for
Dr. Bounous were obvious, as was his indelible imprint on
their lives.
The symposium took place in a former mansion located
in the Golden Square Mile of Montreal, originally the
home of Baron Alfred Baumgarten who built the ballroom
setting for the symposium on springs to help support
young dancers’ feet. Fittingly, Baumgarten was a scientist
who developed the refinery process of sugar beets. The
McGill Faculty Club continues to be a place where great
minds gather for lunch and discussion.
Dr. Gerald Batist’s discussion entitled Glutathione and
Cancer, an Exciting Story was the first of the presentations.

Immunotec Hosts a Scientific Symposium at McGill University
& Launches the Dr. Gustavo Bounous Fund
Dr. Batist is now a professor in the McGill departments of
Medicine and Oncology, the Director of the Department
of Oncology, and the Director of the McGill Centre
for Translational Research in Cancer, but people who
know the story recognize him as the young scientist who
serendipitously bumped into Gustavo Bounous over a
coffee break and started a conversation about glutathione
enhancement that unlocked the doors to breakthrough
research.
The next speaker would have simply introduced himself
as a former student, friend and colleague of Dr. Bounous,
but Dr. David Mulder is currently the H. Rocke Robertson
Professor of Surgery at McGill University. A member of
the Order of Canada, and with McGill since 1963, he is
also well-known to hockey fans of Les Canadiens as their
Club Physician. His description of The Bounous Effect on
Surgical Nutrition was a fascinating entrée into the lives of
young surgeons and the pioneering academic enrichment
research projects of which they were part.
The final member of the McGill community to speak
was Dr. Ray C.J. Chiu, Professor of Surgery at McGill and
Director of a research laboratory known as the University
Surgical Clinic at the Montreal General Hospital, where
Dr. Bounous worked for many years. His sometimes
lighthearted talk Gus Bounous: A Luciano Tending the
Bridge recalled a somewhat reclusive researcher in the next
office who would often sing loudly in Italian, bringing to
mind the famous tenor, Pavarotti.
Highly credentialed in his own right, Immunotec’s Senior
Vice-President of Research and Development,Dr.Wulf Dröge
lent his voice to the scientific portion of the afternoon. “In
the 1970s and 80s,” he explained, “immunologists relied on
the addition of 2-mercaptoethanol to lymphocyte cultures to
carry out their research. Because of its toxicity in humans, it
was critical that another source of this enhancing principle
be found. In the form of the undenatured whey protein
(Immunocal), Dr. Gustavo Bounous developed a natural
source that was able to boost the most abundant thiol
compound, glutathione, in intact organisms.” As Dr. Dröge
Immunotec Distributors wishing to make personal contributions to the Dr. Gustavo Bounous Fund can do so by making checks payable to
McGill University – Dr. Gustavo Bounous Fund and forwarding them to Immunotec, attention: Kathryn Stephens.
Left to Right: Dr. Gerald Batist, Dr. Ray C.J. Chiu, Dr. Wulf Dröge
concluded, “Science is a bit like sports. The credit goes to
the one who was the first.”
As the symposium continued, Immunotec co-founder
Dieter Beer recalled his early association with Dr. Bounous
and how he made financial resources available to allow him
to continue his research, patent the resulting product, and
move the first product from the laboratory into the market
place. Their collaboration and resulting friendship would
change the lives of both men forever.
Speaking as the representative of the 15,000 Distributors
and hundreds of thousands of customers who have
benefited from Dr. Bounous’ seminal work in creating
Immunocal, Immunotec President and CEO Jim
Northrop took the stage to announce the vehicle that the
corporation had chosen to most appropriately honor the
scientist who had set the course for its leadership in the
immune support segment of the natural health product
category. In recognition of Dr. Bounous’ groundbreaking
work and his significant achievements in research and
development, Mr. Northrop announced the launch of the
Dr. Gustavo Bounous Fund, benefiting research at McGill
University. The inaugural recipient of this prestigious
award, chosen by Immunotec’s Scientific Advisory Board, is
Dr. Thomas Jagoe, a pulmonologist and Assistant Professor
in the Departments of Oncology and Medicine at McGill.
His research project Mitochondrial-targeted fluorescent
signals in real-time imaging to monitor morphological
adaptation and aid functional correlation in muscle tissue
relates to cancer cachexia, a condition in which Immunocal
has been proven to have benefit.
Described by Dr. David Mulder as having “brilliant powers
of observation, serendipity, dogged determination, and
patient intuitive reasoning,” Dr. Gustavo Bounous is more
than worthy of the accolades bestowed on him at this
celebratory symposium. The gratitude of the countless
thousands of individuals whose lives have been improved
thanks to his indefatigable curiosity and relentless pursuit of
new discoveries will ever be testament to both his worth as
a man and his undisputable genius. Bravo, Dr. Bounous!
Focus 23
 It’s the Immunotec

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(From December 15 to December 31, 2008)

on the Immunotec F.I.T.T.

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 The
Rippling
Effects
Annual Event
of the

in
Atlantic City
Together, we have the potential to grow Immunotec into a 500 Million DOLLAR corporation. This is a very
exciting concept and during the Annual Event in Atlantic City, we demonstrated that it’s not just a concept, but
a very realistic and achievable goal.

From our end, it’s the numbers, market research and

balance sheets that reveal the feasibility of this objective.
From your end, it’s your enthusiasm, commitment and
belief in Immunotec products and business opportunity
that confirms it.
The Annual Event reinforced one of the most important
elements for achieving a shared goal: that we’re all on the
same page. Just as birds facilitate their flight through the
momentum of their combined energy, we also facilitate
the pathway to our success through our united efforts. It’s
everyone’s dedication to a mutual objective that makes us a
family... the Immunotec Family.
An idea is only as good as its implementation. The same is
true of any tools and resources made available to you. With
this in mind, we’re happy to report that a great number of
you are finding success by utilizing the many new tools that
were launched during the Annual Event.
In particular, Rénald Plamondon, Executive Diamond,
has been using the new CD/DVD, Immunotec, Your Key to
Living Well, to his advantage and taken his business to new
heights.

Focus 25
 He finds that this presentation tool works well as it allows
our own experts to tell Immunotec’s unique story to future
entrepreneurs.
“Wow! I have Dr. Dröge, Dr. Gutman, John Molson,
Vice-President of Research and Development, and our
President, Jim Northrop at my disposal 24/7!” Rénald
exclaims with obvious enthusiasm.
He compares the Immunotec, Your Key to Living Well
CD/DVD to playing Frisbee. His process? He shares it by
“throwing it out there”. Twenty-four hours later, he follows
up with a simple conversation, asking potential Distributors
about their thoughts on the CD/DVD and its message.
According to Rénald, the feedback is positive. “Many
want to join as they find the opportunity an easy game to
participate in.”
In turn, his new game players do the same by throwing it out
to their contacts and so the Frisbee game is in constant play.
Nathalie Gamache, Silver Distributor and member of
Rénald’s organization, is also finding success with the new
tools launched in Atlantic City.
“The new tools are very effective and simplify the work,”
Nathalie remarks. She goes on to say that, “the new
brochures, CD/DVD as well as the new website give us an
edge with the necessary tools at our disposal at a moment’s
notice. Upon my return from Atlantic City, I was eager
to share these new tools with my colleagues and friends.
Within less than a week I moved up in rank. I was very
proud of my achievement and this only confirmed that I’m
at the right place at the right time. What I find the most
incredible is the fact that it’s only the beginning!”
26 Focus
Gold Distributor, Michelle Morin, joined Immunotec in
April 2008. She already understands and works with the
concept of “being a product of your product”. As with so
many other Immunotec Distributors, this concept serves
her very well indeed.
“I believe strongly in Dr. Bounous’ discovery. This gives
me the necessary confidence to speak to others about
it. As well, I’ve participated in many of the training
opportunities since joining Immunotec . . . the Saturday
seminars, the symposium in Montreal, Set the Pace events
as well as the Annual Event in Atlantic City. All this training
and learning gives me even more confidence through a
genuine understanding of what I’m talking about to others.
I believe strongly in Immunotec as a company as well as in
the Leaders and this makes the business opportunity easy
to share as well.”
Even the new Immunotec F.I.T.T. weight-loss system that
was launched during the event is having a positive impact
as its participants reach weight-loss goals with it. Eric and
Ebony Taylor are a great example of “successful losers”. In
their words, “It’s absolutely wonderful!”
When was the last time you heard anybody speak so
enthusiastically about losing weight? For Eric and Ebony
it’s an “easy” program and “tastes great” to boot!
Since the beginning of their weight-loss journey with the
F.I.T.T. program, they have each lost a steady and gradual
amount of weight every week. As we know, personal
experience strongly supports the credibility of any
product.
“We recommend this program to family, friends and
practically anyone who wants to lose weight gradually and
effectively!” states Ebony.
“Gradual” and “effective”. These are always a concern when
it comes to weight-loss programs.
Dr. Jimmy Gutman offers dependable advice when
embarking on a weight-loss journey. "Rapid weight-loss
schemes almost inevitably do not reach the goal of long-term
weight control. In addition, they can be fraught with health
hazards. A sound scientific and multifaceted approach puts
the odds in your favor for achieving success.”
This expert advice verbalizes the philosophy behind the
Immunotec F.I.T.T. system. As many of us know, losing
weight is a challenge and when it compromises our health,
it defeats the purpose of obtaining a healthy weight.
Immunotec’s F.I.T.T. weight-loss system is based on strong
values concerning health and well-being. It represents a
lifestyle choice and not a quick fix. F.I.T.T. is unique to other
weight-loss systems but not different from the integrity
that represents the Immunotec foundation; the same one
that Immunotec has been built upon and continues to
grow on.
The new marketing tools, products, packaging and incentive
programs launched during the Annual Event are in no way
“magic wands” for manifesting success. They are “tools”
that facilitate the process of conveying information.
As expressed by Distributors who are already experiencing
success with these tools, they are tangible elements that
enable you to take your enthusiasm and belief in Immunotec
and place them into the hands of potential Distributors. In
turn, this makes it possible for them to easily come to their
own informed conclusion.
$500 million and 125,000 Distributors. As with anything
that’s worth your time and effort, hard work and
perseverance are what’s going to make it happen.
This feat is obtainable; especially when you consider the
overall commitment and enthusiasm of every member of
the Immunotec Family.
Just as we promise results and success, we also promise you
challenging times. And throughout it all, keep in mind that
tough times don’t stay; tough people do!
To our mutual success!
 August 08/08
Recognition

Power of 3 – August 2008

Distributor Name Amount Distributor Name Amount
François Boucher $420.00 Thi Nguyet Vo $180.00
Lisette Jacques $420.00 Kevin Brown $135.00
Alexander Skorikov $240.00 James W. Spencer $135.00
Liudmila Skorikova $240.00 Patricia Dépatie $90.00
Marion Lorenzo $195.00 Carole Dépatie $90.00
Maria-Theresa Macalincag $195.00 Nicole Miron $90.00
Valerie Cowin Arthur $180.00 Céline Plourde $90.00
Joan Beaubien $180.00 Patria Amos $45.00
Denis Giasson $180.00 Victorina N. Dominguez $45.00
Joan Catherine Kelly $180.00 Yvonne Lunshof $45.00
Huguette Tremblay $180.00 Tamar Lunshof $45.00

AUGUST promotions

John Ashton Jennifer Busch François Boucher Réjean Beauchemin Renee Morris
Gold Gold Gold Silver Silver

Distributor Name Title Distributor Name Title

John Ashton Gold Renee Morris Silver
Michael Watts Gold Anne Newman Silver
François Boucher Gold Kristine Southworth Silver
Shelli Arriaga Silver Gloria Watts Silver
Valerie Cowin Arthur Silver Réjean Beauchemin Silver
Harriet Ashton Silver Gilbert Beauparlant Silver
Jennifer Busch Silver Ginette Bosse Silver
Lillian J. Elwell Silver Martin Bradley Silver
Nekia Evans Silver François Flibotte Silver
Rob Hopkins Silver Jean Rock Gauthier Silver
Joan Kelly Silver Hélène Giroux Silver
Maria-Theresa Macalinca Silver Louise Jutras Silver
Lilia Markozashvili Silver Claudette Maillard Silver

28 Focus
09/08 September
Power of 3 – september 2008
Distributor Name Amount Distributor Name Amount
John Ashton $840.00 Louise Jutras $240.00
Stephen E. Stokes Jr. $420.00 Shelli Arriaga $180.00
François Boucher $240.00 Alexandre Skorikov $180.00
Martin Bradley $240.00 Liudmila Skorikova $180.00
Jennifer Busch $240.00 Devynn Creitz $45.00
Louis-René Jobin $240.00 Kristine Southworth $45.00

september promotions

Michelle Morin Andy Bonry Lise-Anne St-Vincent Oleg Geinish Colette Locas
Gold Gold Gold Silver Silver

Alberto Majaj Ruslan Marinin Lena Céline Moise Yuriy Bobrov Nathalie Gamache
Silver Silver Silver Silver Silver

Distributor Name Title Distributor Name Title

Volodymyr Barba Gold Patrick Botros Silver
Andy Bonry Gold Pierrette Desroches Silver
Michelle Morin Gold Nathalie Gamache Silver
Lise-Anne St-Vincent Gold Rosaire Jobin Silver
Yuriy Bobrov Silver Lucille Lallemand Silver
Anatoliy Bondaryev Silver Colette Locas Silver
Oleg Geinish Silver Lena Céline Moise Silver
Nathanial Kagan Silver Jessica Plamondon Silver
Debbie Knutson Silver Claudette Tremblay Silver
Alberto Majaj Silver Robert Briggs Silver
Ruslan Marinin Silver Robert Lenzner Silver
Lava Nosenkis Silver Aurelia Passmore Silver
Alexandre Skorikov Silver Rodney Pinkney Silver
Alexandr Zvyagin Silver Leonid Zapadinski Silver

Focus 29
 October 10/08
Recognition

Power of 3 – OCTOber 2008

Distributor Name Amount Distributor Name Amount
André Chelini $1,500.00 Dr. Michel Nolet $400.00
Edward L. Jones Jr. $1,450.00 Agnes N. Owusu $400.00
Catherine Rose $1,200.00 Rénald Plamondon $400.00
Lisette Jacques $1,000.00 Normand Robert $400.00
Patricia Dépatie $925.00 James W. Spencer $400.00
Gérald Mayer $900.00 Carole Turgeon $400.00
Sandra Chick $800.00 Carl Walper $400.00
Robin Husband $800.00 Diane Miller $350.00
Marlaine St-Pierre $800.00 Kecia Ellison $325.00
Aurelius Ransom $725.00 Victor D. Mariano $325.00
Lyudmyla Barba $700.00 Marie-Josée Bercier $300.00
Martine Guérette $700.00 Andrew Boersma $300.00
Monique Lebel $700.00 Anatoliy Bondaryev $300.00
Marc Dussault $650.00 François Boucher $300.00
Gia Hedgeman $650.00 Gilbert Boulet $300.00
Jorge Dominguez $625.00 Robert Briggs $300.00
Timothy Adams $600.00 Guylaine Caron $300.00
Rock Bérard $600.00 Ronalyn Dallas $300.00
Andy Bonry $600.00 Victorina N. Dominguez $300.00
Viviane Brunet-Forget $600.00 Anna Drozd $300.00
Yves Charest $600.00 Lillian J. Elwell $300.00
Tanika Dallas $600.00 Susan Feil $300.00
Paul Drummond $600.00 Michel Forget $300.00
Normand Dubois $600.00 Denis Giasson $300.00
Jim Hawley $600.00 Patricia R. Kehren $300.00
Dr. Patrick G. Johnson $600.00 Wally Kralik $300.00
Keith Kennedy $600.00 Josée Mandeville $300.00
Marina Kloubkova $600.00 Melvin Mcfarland $300.00
Lucette Laferrière $600.00 Angela L. Petrosino $300.00
Murielle Latulippe $600.00 Chris Romanchuk $300.00
Juliana Pangaio $600.00 Aurelio Sienes $300.00
Aaron S. Petrosino $600.00 Andrea Stovall $300.00
Nalini Prashad $600.00 Huguette Tremblay $300.00
Bret Gordon Riel $600.00 Steve Vermette $300.00
Carole Siciak $600.00 Linda M. Welden $300.00
Yves Taillefer $600.00 Wendy Wheelans $300.00
Bill Tandon $600.00 Alexandr Zvyagin $300.00
Romina Teran $600.00 Denis Babin $225.00
David Todd $600.00 Barbara Caccarile $225.00
Sylvie Tousignant $600.00 Heather Hewett $225.00
Robert White $600.00 Kathy Ellen Hewett $225.00
Kim Abron $575.00 Hollis B. Holloway $225.00
Yuriy Bobrov $500.00 Josée Michaud $225.00
Sylvain Dion $500.00 Tommy Panetta $225.00
Bruno Landry $500.00 Freddy J. West $225.00
Jane L. & Alvin Marrow $500.00 Jadwiga Klepacki $150.00
Yves Leblanc $450.00 Dong Van Nguyen $150.00
Françoise Melançon $425.00 Mai Nguyen $150.00
Volodymyr Barba $400.00 Allan Sedgwick $150.00
Robert Bogley $400.00 Alfreda Strong $150.00
Mélanie Charron $400.00 Lucie Jeanne Holzer Tremblay $150.00
Marie-Paule Corriveau $400.00 John Bradley $75.00
Jean-Guy Danis $400.00 Dusan Hornak $75.00
Joannda Jones $400.00 Marion Lorenzo $75.00
Jonathan Jones $400.00 James Nazaroff $75.00
Dr. Georges Lepage $400.00 Roderick E. Parham $75.00

30 Focus
 October promotions

Bruno Landry André Chelini François Allard Sandra Chick Andrea Davis Patricia Dépatie
Diamond Gold Silver Silver Silver Silver

Gia Hedgeman Annie Huard Karine Jeandet Rock Bérard Jessie Robinson Catherine Rose
Silver Silver Silver Silver Silver Silver

Distributor Name Title Distributor Name Title

Bruno Landry Diamond Eddie Jones Silver
André Chelini Gold Keith Kennedy Silver
Marie-Paule Corriveau Gold Jun T. Kim Silver
Donald Elwell Gold Marina Kloubkova Silver
Lillian J. Elwell Gold Nataliya Kogut Silver
Preston Griffin Gold ANNIE HUARD & GHISLAIN LABRIE Silver
Yves Charest Gold Lise Latulippe Silver
Romina Teran
Josée Michaud Gold Murielle Latulippe Silver
Silver
Timothy Adams Silver Yves Leblanc Silver
François Allard Silver Patricia Lorenzo Silver
Rock Bérard Silver Marites Mariano Silver
Ileana Borroto Silver Luis Morales Silver
Marline Boudreault Silver Andrée-Anne Nolet Silver
Dr. Gary Bourdon Silver Juliana Pangaio Silver
Viviane Brunet-Forget Silver Burns Peacock Silver
Bert Gordon Riel Silver France Perreault Silver
Nathan Carom Silver Howard Phillips Silver
Bruce Williams Sandra Chick Silver Nalini Prashad Silver
Silver Glenn Colombo Silver Jesse Robinson Silver
Gwendolyn Cranmore Silver Michael Roman Silver
Tanika Dallas Silver Catherine Rose Silver
Annette Davenport Silver Tim Ross Silver
Andrea S. Davis Silver Joe Scott Silver
Patricia Dépatie Silver Carole Siciak Silver
Paul Drummond Silver Alex St-Pierre Danis Silver
Normand Dubois Silver Marlaine St-Pierre Silver
Marc Dussault Silver Yves Taillefer Silver
Eloise Farrish Silver Bill Tandon Silver
Jasmin Giasson Silver Romina Teran Silver
Grace Graham Silver David Todd Silver
Alexandria Grandberry Silver Claudia M Tomczak Silver
Gia Hedgeman Silver Sylvie Tousignant Silver
Karine Jeandet Silver Réjeanne Vanier Silver
Dr. Patrick G. Johnson Silver Robert White Silver
Annick Jomphe Silver Bruce Williams Silver

Focus 31
 “The combination of the best product and best
business opportunity provides you with the

Message
opportunity to catapult your business to MULTIPLES
of where you are now on an accelerated basis.”

from the President

In Atlantic City we launched the new Immunotec and began the process of
focusing our efforts on building a significant Distributor network. And all in
recognition that concentrating our efforts on recruiting is what will allow us to
reach our potential in North America. The beginning of this initiative has included
the focusing of our messages through our new support materials including the
website revision, the CD/DVD to explain our product and business opportunity,
and other cogent and concise materials which greatly simplify the Immunotec
story. The objective of each and every one of these tools is to simplify the process
of achieving success as an Immunotec Distributor.

Additionally, during the last few months we’ve launched a series of programs that
have created strong incentives for achieving the two key components that are the
core of achieving our potential: sponsoring new Distributors and developing new
Leaders.

These new programs include the “Power of 3”, special new Distributor incentives,
and the “Reach for the Moon” Mayan Riviera incentive trip, which all provide
huge incremental rewards for engaging in these fundamental activities. These will
provide a “building ramp” to prepare the organization for the February 1, 2009
launch of a new, simplified and richer Compensation Plan, which, again, focuses
on and rewards the sponsoring of new Distributors and development of new
Leaders. The first component of this, “the Moving Up Bonus” was pre-launched on
December 1st to motivate and reward aggressive efforts to develop new Leaders.

All of these efforts have been targeted at building the new Immunotec which has
not only the best, most efficacious products in network marketing, but now has
the best and most sustainable business opportunity in network marketing. The
combination of the best product and best business opportunity provides you with
the opportunity to catapult your business to MULTIPLES of where you are now
on an accelerated basis. And, we are doing this from the platform of a financially
solid and profitable company: no debt to support growth initiatives.

This huge NEW potential for Immunotec has become even more relevant because
of the current economic crisis. I believe that there will be more people who want
and need a viable and real business opportunity than at any time in recent history…
and there will be more people who want and need the only product that is proven
effective in providing the cornerstone to wellness, a healthy immune system. We
have been realizing double digit gains in our sales and Distributor base for the
last eleven months, a growth which has accelerated as the economic situation has
slowed. In the next months, the combination of the “New Immunotec” programs
and initiatives, and the ever increasing number of people who need what we offer,
creates an incredibly fertile business opportunity for each of you. I urge you to take
advantage of this opportunity by helping yourself and others to achieve wellness
and financial independence through Immunotec, your key to living well.

James A. Northrop
President & CEO

32 Focus
Reach
Moon
for the
Mayan Riviera, Mexico
Earn a 4 night/5 day luxurious stay
at the Moon Palace in beautiful
Mayan Riviera, Mexico*.
Moon Palace Golf and Spa Resort
Arrival: Saturday, April 25, 2009
Departure: Saturday, May 2, 2009
Qualification Period:
September 1, 2008 through January 31, 2009
What you need to achieve
Trip for 1: 180 points
Trip for 2: 240 points
Sponsor a new Investor
with an autoship of 400 PV
Sponsor a new Venture
with an autoship of 400 PV
Promote to Silver
When you promote to Silver with
3 personally sponsored recruits
When a member of your Team*
promotes to Silver
When a member of your Team*
promotes to Silver with
3 personally sponsored recruits
* Must be personally sponsored.
®
www.immunotec.com
* Log onto the Immunotec Distributor Business
Center under Reach for the Moon for official trip
rules and regulations.
What to Expect
We look forward to any opportunity that gives us a chance to
spend time with you and this wonderful trip is no exception!
The following planned festivities** - all done to perfection in
Immunotec style! - are a promise that when you Reach for the
Moon, magic really does happen:
• Welcome Reception
• Awards Ceremony
• Sea-Side Beach Party
• Business Session where you’ll learn about great new tools,
programs and wonderful incentives
** Complete details will be provided
as we get closer to the event.
Upgrade to 5 nights / 6 days
Stay an extra night for a total of 5 nights—You’ll be glad you did!
Promote to Gold before January 31, 2009 and you’ll get to spend
an extra night AND enjoy a special by-invitation-only lunch
5 points fit for a king at the Garrafon Natural Reef Park. This eco park
offers everything from water activities to on-land adventures. It
even has a designated area for relaxing where you can claim a
20 points
hammock and just enjoy the colors, scents, sounds and flavors of
this charming Caribbean paradise.
10 points Already Gold? Then your goal is to get paid as Gold for the
months of September 2008 through January 2009 (inclusively).
additional
20 points Upgrade to 7 nights / 8 days
For those of you who just know you won’t want to leave—you
can stay an extra THREE nights!
10 points
Promote to Diamond or Executive Diamond before
January 31, 2009 and you’ll get to spend an extra THREE nights
additional for a total of 7 nights at the Moon Palace. In addition you’ll earn
20 points the distinct pleasure of swimming with dolphins! You will discover
for yourself the joy, grace and serenity of these creatures and
experience their true natures. With their ability to uplift the spirit,
it’s no wonder dolphins have a universal appeal!
Already Diamond or Executive Diamond? Then your goal is
to get paid as Diamond or Executive Diamond for the months of
September 2008 through January 2009 (inclusively).
We won’t monopolize ALL of your time. The resort offers a variety
of fun things to do and you’ll have plenty of time to indulge on
your own!
IS LOSING 280.5 LBS IN 7 WEEKS
THE RESULT:
HEALTHY? SIMPLY COMPLETE
MEAL REPLACEMENT SHAKE THERMAL ACTION
...IT IS WHEN 28 PEOPLE (available in 2 delicious flavors: • Naturally increases energy
Dutch Chocolate and French Vanilla) level
ARE INVOLVED! • Provides recommended • Burns fat by increasing
lipids, proteins and carbs metabolism
• A healthy way to fill up and
PNT 200
low in calories
• Lowers stress levels
IMMUNOCAL • Improves sleep
• Maintains immune system
LIFESTYLE ENHANCEMENT
• Converts body make-up
• Ongoing support in your
THE FACTS: from fat to muscle
weight-loss goals via
A MYSTERY SOLVED • Provides all essential amino
conference calls, coaching
acids
This is what happened during a 7-week pilot project for
THE DEVELOPMENT: material, F.I.T.T. support team
the Immunotec F.I.T.T. Future In Thinning TechnologyTM BUILDING UPON A FOUNDATION PURE MILK CALCIUM • Meal plan – a great resource
weight-loss system: • Strengthens bones for a full day of balanced
OF UNDERSTANDING • Improves nerve cell meals and snacks.
• 28 people across North America lost 280.5 lbs
Objective: to develop a weight-loss system that offers conduction
• Average amount of weight lost per person: 10.02 lbs
long-term results, not a rapid “quick-fix”. • Improves cardiovascular
• Average amount of weight lost per person per week: 1.43 lbs
health
Components of the F.I.T.T. weight-loss pilot project: COMPLETE GRADUAL
Includes all nutritional Avoids serious health This complete weight-management system is very
• Dutch Chocolate meal replacement shake requirements for the body problems caused by rapid competitively priced. It ensures that you’re getting all the
• French Vanilla meal replacement shake weight-loss – focuses on daily nutrients required by the body and follows the non-
• PNT 200® EFFECTIVE
long-term staying power. diet philosophy where less is not more.
• Thermal Action Provides continued support:
• moral SIMPLE √ Follows strict guidelines from Health Canada
This pilot project was rated successful. • informational Offers a healthy lifestyle √ 24 vitamins and minerals
It lead to the further development of a complete system from choice that is easy to √ No artificial flavors or coloring
• encouragement
a springboard of having a deeper understanding of the mystery implement and to follow. √ 13 grams of protein
behind the elusive weight-loss puzzle. √ 6 grams of fiber
THE MEDICAL EXPERT √ 225 - 230 calories (depending on flavor)
Did you know that:
“For decades, doctors have approached weight loss by suggesting we eat
• 66% of Americans are overweight* less and exercise more. Although this is sound advice, it only addresses
• 15% of all children and adolescents between the ages of part of the problem and its track record of success is clearly sub-
6 and 19 are overweight* optimal. Long-term weight control requires a multi-faceted approach
• Over 23% of Canadians are overweight* including proper nutrition, lifestyle modification, stress control and the
appropriate use of supplementation. All these factors were taken into
As a result, a very high percentage of these people suffer consideration during the development of the FITT system.”
from weight-related health issues. Don’t become another
statistic. Get F.I.T.T. and take control of your health! - Dr. Jimmy Gutman, MD

* Source: Statistics Canada, Census Bureau 2007