Project Final

Consumer Satisfaction toward Honda Activa
CHAPTER -1 INTRODUCTION
Throughout the centuries man has striven to expand his capabilities through the use of machine. His ever inventive mind has constantly devised ways to use tool to increase his abilities to explore the world around him. To go faster, deeper, higher and further than before. Coupled with his need to find
new thrills, new adventures and new modes of transportation, the invention refinement of the motorcycle seems an inevitable outcome. It would seem that ichelangelo conceived of the bicycle as early !"th century. It had wheels of similar si#e and even pedals and chain. Albeit without any apparent means of steering.
Through never built, it was a remar$ably clever design, and early bicycle ma$ers would have done well to study his concepts, there have, in fact been " machines built based on his drawing, attesting to the viability of his design. It wasn%t until !&'( that the first serious attempts were made to produce motor driven bicycles. These very first were powered by steam, and driven by leather belts or as in the case of the roper steam velocipede of !&'( by a system of levers attached to a cran$ on the driven wheel.
In !&&) the *aimler, +urope this is consider by many as the first true motorcycle or motor bicycle, as it was the first to employ an internal combustion engine and was designed from the ground up to be motor powered. *esigned by gottlibe *aimler it was powered by an ,tto cycle engine producing about - horse powers. .ote this design again employed wooden wheels and *aimler dropped the twist grip controls from his !&// design in favor of leavers on the frame.
In !&(" Hildebrand and 0olfmuller, 1rance 0orlds first production motorcycle. It came with a !"2& cc water cooled four3stro$e motor producing 2.) bhp. And speed of 2) mph. In !&(& orient3Aster, 4SA the American made production motorcycle was this entry built by the et# Company, in 0altham, mass, it used an aster et# Company, in 0altham, mass. engine that was a 1rench copy of the
INTRODUCTION TO INDIAN TWO WHEELER INDUSTRY

The two3wheeler industry in India has grown rapidly in the country since the announcement of the process of liberali#ation in !((! by the then finance minister *r. anmohan Singh, now 5rime inister of India. 5reviously, there were only a handful of two3wheeler models available in the country. Currently, India is the second largest producer of two3wheelers in the world. It stands next only to China and 6apan in terms of the number of
two3wheelers produced and the sales of two3wheelers respectively. In the year 277&3277(, the annual production of two3wheelers in India stood at around /'77&7! units. The trend of owning two3wheelers is due to a variety of facts peculiar to India. ,ne of the chief factors is poor public transport in many parts of India. Additionally, two3wheelers offer a great deal of convenience and mobility for the Indian family.
8a9a9 auto began trading in imported :espa Scooters in !("&. eanwhile Automobile 5roducts of India ;A5I< commenced production of scooters in the country in the early )7%s. 4ntil !()&, A5I and +nfield were the only producers of two3wheelers in India. However, 8a9a9 signed a technical collaboration in !('7 with 5iaggio of Italy to produce 8a9a9 Scooters. This deal expired in !(/!.
The condition of motorcycle manufacturers was no different. 4ntil the mid &7%s, there were only three ma9or motorcycle manufacturers in India namely =a9doot, +scorts, and +nfield. The two3wheeler mar$et was opened to foreign manufacturers in the mid &7%s. The industry, which had seen a smooth ride before, faced fierce foreign competition. otorcycle companies li$e the >amaha, Honda, and ?awasa$i, set up plants in India in collaboration with various Indian two3wheeler companies.
Companies li$e +scorts, =a9doot and faced immense competition from smaller !77 cc 6apanese technology motorbi$es. 8i$es manufactured by Hero Honda, the only company manufacturing four3stro$e bi$es at that time, gained massive popularity. In the mid &7%s, ?inetic introduced a gearless scooter in collaboration with Honda. This scooter became instantly popular with the younger generation, especially people who found it difficult to use geared scooters. The
introduction of scooters created another segment for people such as women and teenagers who could not get used to driving either motorcycles or gearless scooters. any companies such as ?inetic, T:S, and Hero also started manufacturing mopeds that proved immensely popular with people who wanted a simple riding machine. The change in the government%s policy owning to pollution control norms and the ?yoto agreement saw the phasing out of two stro$e two3
wheelers from production. Currently there are around !7 two3wheeler manufacturers in the country, they being 8a9a9, Hero, Hero Honda, Honda, Indus , ?inetic, =oyal +nfield, Su#u$i, T:S, and >amaha. The latest trend in the two3wheeler mar$et is the introduction of electrically operated vehicles from a range of manufacturers such as Indus and Hero. These can be recharged from convenient household electrical points. The only disadvantage is speed, which is restricted to around 2) miles per hour.
Currently, the motorcycle mar$et is witnessing a demand for higher volume engines. 5reviously, the !77 c bi$es were very popular owning to the high fuel efficiency offered. However, the mar$et is maturing fast. Sensing this movement, the manufacturers launched various models in !2)cc, !@)cc, !)7cc, !'7cc, !&7cc, 277cc, 22)cc, and even 2)7cc by considering not only fuel efficiency but power as well. ,ur two wheeler industry is divided into three categories
Motorcycle :-
otorcycle dominates the industry and almost ".2
million
motorcycles are sold annually. Hero Honda is the clear leader in motorcycle and sell more than !&)777 motorcycle monthly followed by 8a9a9 Auto and selling more then !7)777 , Honda ))777,and remaining by others ;>amaha , A A, ?inetic etc< . Without e!re" #cooter :3 0ithout geared scooter segment is also
growing Buic$ly and the total industry si#e is almost )"777 vehicle
monthly. Honda en9oys the leading position and is on top with 2!777 followed by T:S 27777 $inetic (777 and 8a9a9 "777. $e!re" #cooter :- geared scooter facing negative growth from last @3" years the total industry si#e is 2)777 thousand vehicle monthly 8a9a9 stays on the top by selling !)777 thousand vehicle followed by Honda (777 and remaining by other.
CHAPTER -% RESEARCH METHODOLO$Y

I&tro"uctio&
ar$eting research is the function which lin$s the consumer, customer and public to the mar$eters through information used to identify and define
mar$eting, opportunities and problems, generates refine mar$eting actionC monitor mar$eting performanceC and improve understanding of mar$eting as a process. ar$eting research specifies the information reBuired to address these issuesC designs the method for collection information manages and implements the data collection processC analysis the results and communication the findings and their implication.
Re#e!rch "e'i&itio&:
D=esearch is careful inBuiry or examination to discover new information and relationship and to expand and to verify exiting $nowledge,E =esearch always starts with Buestions or a problem. Its purpose is to find answer to Buestions through the application of the scientific method. It is a
systematic and intensive study directed towards a more complete $nowledge of the sub9ect studies.
I&tro"uctio& to Co&#u(er )uyi& )eh!*ior

The main aim of mar$eting is to meet and satisfy target customerFs needs and wants. 8uyer behavior is the study of the act of a customer who intends to buy a product, his li$es and disli$es and the factors that influence his
purchasing decision. The field of consumer behavior studies how individuals, groups and organi#ation select, buy, use goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and $nowing a customer is never simple. The wealth of products and service produced in a country ma$e our economy strong. The behavior of human being during the purchase is being termed as D8uyer 8ehaviorE. Customer says one thing but does another. They may not be in touch with their deeper motivations. They
are responding to influences that change their mind at the last minute. A buyer may ta$e a decision either to save or spend the money.
De'i&itio& o' )uyer )eh!*ior:8uyer behavior is Dall psychological, Social and physical behaviors of potential customers as they become aware of evaluating, purchasing, consuming and telling others about product G service.
Dur!tio& O' Pro+ect#

In competence of pro9ect we have ")days. In ")days I have learnt about 23wheeler ar$et, Honda 1inancial status, demand in mar$et, industry vast profile etc.
It
was
very
educational
and
mar$et
oriented
training
in
Hagaribommanahalli . Huestionnaire in external and internal environment was very helpful.
O),ECTI-ES O. STUDY
To $now mar$et position of Honda bi$e in the mar$et. To $now consumer behavior for purchase of two wheeler bi$e.
Ch!r!cteri#tic o' )uyer )eh!*ior#

The chief characteristics of the buyers behaviors are as followI3 /10 It consists of mental and physical activities which consumers underta$e to get goods and services and obtain satisfaction from them. /%0 It includes both observable activities such as wal$ing through the mar$et to examine merchandise and ma$ing a purchase and mental activities3such as
forming attitudes, perceiving advertising material, and learning to prefer particular brands. /10 Consumer behavior is very complex and dynamic and is constantly changing. And therefore, management needs to ad9ust with the change otherwise the consumer may shift to other product. 20 The individuals specific behaviors in the mar$et place is affected by internal factor, such as need , motives, perception, and attitudes, as well as by
external environmental influences such as the family social groups, culture, economics and business influences.
Ty3e o' Re#e!rch De#i &

D=esearch design is the plan, structure and strategy of investigation conceived so as to obtain answer to research Buestion and to control variance.E 3 )Y 4ERLIN$ER
1rom definition it is evident that research design is more or less a blueprint of research. At the outset may be noted that there are several ways of studying and tac$ling a problem. There is no single perfect design. The research design can be classified in to three broad categories ;A< ;8< +xploratory *escriptive
;C<
Casual
+xploratory research is focus on the discovery of ideas. +xploratory research is carried out to define problems and developed hypothesis to test later. An exploratory study is generally based on the secondary data that are readily available. It does not have to change its focus of direction, depending on the availability of new ideas and relationship among variables.
*escriptive studies are underta$en in many circumstances. *escriptive studies can be complex, determining a high degree of scientific s$ill on the part of the researcher. Casual research helps in determined cause and effect relationship between two or more variables. The present study see$s to find out the consumers attitude towards buying of bi$e. The study also aims at findings out the drawbac$s of the
mar$eting set up of Honda descriptive one.
otors 5:T. AT*. So this ma$es the study a
Source# o' D!t!

The sources of data collection methods are as follows. Pri(!ry "!t!:-
The primary data is the one that we collect for the first time from the mar$et and is also used first time in the research. 0e also say that the information is first time in the research decision. To collect the primary data Buestionnaire is prepared structure non3disguise Buestionnaire is prepared. Seco&"!ry "!t!:-
Secondary data are those data which are already collected by someone for some purpose and are available for the present studyC secondary data are already collected by the company%s records and other library%s boo$s. 0hen the secondary data are sufficient, the researcher has to be satisfied with the primary sources of data. Secondary data can be used as bases for comparison with primary data that have been collected by Buestionnaire.
D!t! Collectio& Metho"

=esearcher instruments is the tool by which the researcher can do research on specific problems or ob9ective. The most popular research instrument for collection data is DHuestionnaireE for a particular investigation. It is simple for a moiled set of Buestions presented to respondents for their answers. *ue to this flexibility, it is most common instrument used to collect
the primary data. *uring the pre3 testing of Buestionnaire, I saw the reaction of respondents and suggestions reBuired to ma$e changes in research instrument.
The Buestionnaire contains three types of Buestions. O3e&-e&"e" 5ue#tio&:-
It is helpful in $nowing what is uppermost in the minds of the respondents. It gives complete freedom to the respondent. Dichoto(ou# 5ue#tio&# I3 It has only two answers in form Jyes% or Jno%, Jtrue% or Jfalse%, Juse% or Jdo not use%. So the respondent is offered two choices. Multi3le-choice 5ue#tio&I3 In this, the respondent is offered two or more choices.
S!(3le Si6e 7 Metho" O' Selectio&

S!(3li& 3l!& Sampling is a process of obtaining the information about the entire population by examining a part of it .The effectiveness of the research depends on the sample si#e selected for the survey purpose.
S!(3le Site:The survey was conducted in Hagaribommanahalli city. S!(3li& U&it:It means D0ho is to be surveyedE. Here target population is decided who are interested to purchase D8i$eE and sampling frame is developed so that every
one in the target population has $nown chance of being sampled. So the survey is conducted particularly in Hagaribommanahalli City. S!(3le #i6e:1or the purpose of proper survey, there is need of perfect research instruments to find out sample si#e for more accurate result about buying behavior of bi$e. The sample si#e is !77 respondents.
S!(3li& Metho":A stratified random sample is one where the population is divided in to mutually exhaustive strata or sub3group and then a simple random is selected within each of strata on age groups, occupation etc. It may be noted that stratification does not means absence of randomness. I use a simple random sampling method.
SCOPE O. STUDY
The main scope of the study is limited to Hagaribommanahalli city. It also analysis the benefits accruing to the company as a result of services offered.
This study has been made to find the level of satisfaction the customer has regarding the service provider by bi$e place.
LIMITATIONS O. STUDY
Analysis is a powerful mechanism of determining financial strength and wea$ness of a firm. 8ut the analysis is based on the information available in
the financial terms or statement. Thus the financial analysis suffers from some serious inherent limitations of financial statements, which are as follow I
0hen the buyers are busy we can%t get accurate data from them.
According to the time limit of our pro9ect we can cover only some area. *uring survey some respondents may not give answer in a proper manner.
CHAPTER 1 COMPANY PRO.ILE

The Ho&"! #tory
The Honda story is the story of one man, Soichiro Honda, and his unparalleled achievement of bringing motor cycles to the masses. Soichiro Honda was a racer, a businessman, and a manufacturer. 8ut most of all he was
a dreamer. He dreamed of a better way of ma$ing piston rings, founded a small company, and began production. He dreamed of giving people everywhere an economical form of transportation, and began producing small motorcycles, including one built in !("( called the *3Type *ream. He also loved racing too. So his company built bigger and faster machines, two, four, five and six3cylinder race bi$es and won the Isle of an.
Honda
otor Company is by far the worldKs biggest motorcycle ma$er.
HondaKs first motorcycle was born out of necessity in immediate post 0orld 0ar II 6apan, where public transportation was desperately overcrowded and gasoline severely restricted. Aoo$ing for a solution to his, and thousands of othersK, personal transport problems, Honda came across a 9ob lot of )77 war surplus two3stro$e
motors designed to power electric generatorsC nobody else wanted them so Honda pic$ed them up cheap. His aim was to adapt them for attachment to push3bi$es and, by ,ctober !("', his small factory in Hamamatsu was ma$ing complete, ma$eshift motor bi$es using proprietary cycle frames. 8ecause gasoline was in short supply, Honda adapted his motors to run on turpentine, a fuel that he himself distilled from pine trees and sold throughout 6apan. Turpentine ;or gas thinned out with
turpentine< was not the best thing for powering motorbi$es, and reBuired a lot of strenuous pedaling to warm the engine up enough before you could get going. HondaKs first bi$es were very successful and supplies of the surplus engines ran out after a few months. 8usiness was good by then, so he decided to manufacture his own motors. 4sing the surplus motor as a model, Honda designed and built his own )7cc engine.
In .ovember !("/, the !L2 horsepower A3Type Honda was being manufactured and sold as a complete motorbi$e. 8ecause the motorbi$e gave off a lot of smo$e and a stench of turpentine it was $nown as the MChimneyM. Soichiro Honda started Honda built an empire. otor Company in !("&, at the age of "!. Soon after he hoo$ed up with financial whi# Ta$eo 1u9isawa and together they
!("& saw Honda introduce a (7cc version of the A3Type $nown as the M83TypeM. 8y !("( Honda came out with the M*3TypeM. r. Honda was involved in every step of the two3stro$e *3Type *reamKs design and manufacture. This was HondaKs first motorcycle. This was far from simply slotting a motor into a pushbi$e frame. Honda called his machine KThe *reamK, because his dream of building a complete, motorcycle had come true. Soichiro Honda was an
engineer and was always loo$ing to produce better and more sophisticated machines. It turned out to be the !"'cc, ,H:, four3stro$e +3Type *ream. A powerful machine producing ) !L2bhp capable of )7mph. It had a steel frame and proper suspension front and rear. 8y ,ctober !()! the new *ream was in production at the rate of !@7 units per day.
In !()2 Honda produced the first MCubM 13Type, a !L2 horsepower, )7cc, two3stro$e engine that was produced in huge numbers. >ou could get one to fit to your pushbi$e or buy the complete red and white Honda MAuto 8aiM. Aess than a year after its Introduction, production was ')77 units per month, at that time it was /7N of 6apanKs powered two3wheeler mar$et. In !()@ Honda produced the (7cc, four3stro$e single, a motorcycle of even greater sophistication. This was $nown as the 8enly, in 6apanese this
means MconvenienceM. The 63Type 8enly had a three3speed gearbox, produced @.&bhp, a pressed steel 1rame, rear suspension with the engine and swinging arm on a sprung pivot, and telescopic front suspension. 8efore long they were selling at a rate of !777 units a month. In !()" a 277cc scooter, the 6uno, was introduced to capture some of the sales from the :espa scooter copies that were being built in 6apan. Honda produced different versions of the *ream and 8enly motorcycles over the next
few years incorporating different si#e engines ;up to @)7cc< and other refinements. In September !()/ Honda introduced their first twin3cylinder motorcycle, the sophisticated 2)7cc ,HC four3stro$e C/7 *ream. It was the forerunner of HondaKs high3performance !2) and 2)7cc twins.
In early !()& Honda fitted an electric starter to the 2)7cc *ream and named it the C/! and, in !()(, the latest 8enly an incredibly sophisticated !2)cc ,HC four3stro$e twin, capable of /7mph was introduced as the C(2. In 6uly !()& Honda introduced in 6apan what became the worldKs most successful motor cycle, the C!77 Super Cub. The Super Cub was developed over three years to be a cheap and practical motorcycle that literally anyone could use. It used a )7cc four3stro$e
,H: motor and centrifugal clutch with three3speed transmission. It was so easy to operate that even new riders could ride it as easily as a pushbi$e. Its innovative frame without a crossbar made it popular with the ladies and set a new trend in commuter motorcycling. The word MscooteretteM was coined to describe this step3through style motorbi$e which sold in )7, /7 and (7cc versions.
In !()( it was the first Honda motorcycle sold in the 4.S., eventually becoming the worldKs best3selling vehicle ;@7 million to date<. As proof the original concept and design was perfect is the fact that todayKs C)7, C/7 and C(7s have only detail changes to set them apart from the machines of 2) years ago. That same year, !()(, Honda introduced the 2)7cc C/2 *ream in Amsterdam. This was the first 6apanese bi$e to be officially shown in +urope.
It surprised the crowd with its unusual pressed steel frame, swing arm and front leading lin$ for$s, sophisticated ,HC all aluminum engine, electric starter and indicators. In the 4? learners had 9ust been restricted to motorcycles of this si#e and wanted the fastest bi$es they could legally ride. The HondaKs were the fastest 2)7s around, and the C/2 with its improvements li$e !23volt electricKs
and wet sump lubrication, successor of the C/!, was capable of &7mph and could still get '' miles per gallon. The C8(2 retained the pressed3steel frame and leading lin$ for$s while the C8/2 received a tubular style frame and telescopic front suspension. In !('! two years after Honda started selling Super Cubs, Honda stunned the racing world with M i$e the 8i$eM HailwoodKs twin victories at the
Isle of
an. It was the first of an unprecedented string of victories that was r. Honda dedicated his company to racing,
only the beginning of HondaKs racing tradition. 1rom the beginning, rac$ing up over !77 ma9or motorcycle championships around the world. 0hat was learned from building high3performance racing machines later led to the development of groundbrea$ing production of motorcycles.
The classic C8/2 and C8// helped fuel interest in riding, got America on two wheels, and established Honda as a serious player. The Haw$ name has appeared on Honda models C8/2, C8//, C8"77T, .T')7, :T=!7771 ever since, the latest being the !((& :T=!7771. In !('2 this brea$through advertising M>ou meet the nicest people on a HondaM shattered the myth that motorcycles were only for tough guys and
rebels. It reached out and made Honda and motorcycling in general, appealing to everyone. The C// a @7)cc version of the *ream and the C8//, a Super Sports motorcycle producing 2&.)bhp were introduced in !('@. In !('" the C() a !)"cc version of the 8enly and a !'!cc version ,f the C8!'7 was also offered.
The Hondells recorded MAittle HondaM in !('". Honda entered the American pop culture as the sub9ect of this hit song. In !(') Honda, always eager for a new mar$et, 9umped into the big leagues with their first big, fast production motorcycle, the innovative "@bhp C8")7 twin. This was a double overhead3camshaft machine with torsion bar valve springs that would do a genuine !7"mph, a machine to challenge the )77cc3plus bi$es.
*espite its performance, sales of the C8")7 worldwide were 5oor. A number of engineering changes were made, in !('/ a five3speed gearbox was added. In !('/ Honda had their first big off3road win in the MfirstM 8a9a !777. In !('& Honda stopped production of the C8/2 and C8// and produced a new line of high performance S,HC twins with five3speed gearboxes, called the C82)7 and C8@)7, with the C8@)7 able to hit !7'mph.
At the To$yo Show of !('& Honda, after months of tantali#ing rumor, unveiled a landmar$ achievement that would change the motorcycling world forever. A /)7cc bi$e with four cylinders and a disc bra$e that was so fast and powerful a new word, Msuperbi$eM, was coined to describe it. The C8/)71 four was the biggest bi$e out of 6apan, proving that a high3performance motorcycle could also be very reliable.
In April !('( Honda set the motorcycle world on fire with the introduction of the C8/)7. 5erformance was staggering, easily hitting !27mph and at the time it had better acceleration than anything else on the road. In !('( the first Honda automobile sold in the 4.S., leading Honda to become a preeminent automotive power. .!ctory
Honda is the world%s largest manufacturer of two 0heelers , =ecogni#ed the world over as the symbol of Honda two wheelers , the J0ings% arrived in India as Honda otorcycle and Scooter India 5vt. Atd. ;H SI<, otor Company Atd., 6apan ,in !(((. Since its anesar, *istrict Ourgaon, Haryana, Honda has lived a !77N subsidiary of Honda establishment in !((( at
up to its reputation of offering the highest Buality at the most reasonable price. *espite being one of the youngest players in the Indian two3wheelers mar$et,
Honda has become the largest two wheeler manufacturer as well as the second largest two3wheelers company in India.
Head ,ffice and factory
anesar, Ourgaon, Haryana
Honda is also the fastest growing company in country today. 0ith a host of facilities under its wings, the first factory of H SI is spread over )2 acres including a covered area of about !77,777sB. meters in anesar, *istrict Ourgaon, Haryana with an annual capacity of !.') million units. To meet the ever increasing demands of the products, Honda has started operations of its
second plant in Tapu$ara, *istrict Alwar, =a9asthan. +xpanding to full operations , Honda production capacity has 9umped @7N year on year to 2.& million per annum in 1> !23 !@.
Second factory Tapu$ara, Alwar, =a9asthan
To further expand and serve its customers faster, Honda has come up with its third plant at .arsapura Industrial Area near 8engaluru, ?arnata$a .The plant is eBuipped to manufacture!.2 million units in 1> !@3!". 4tili#ing production technologies refined at anesar G Tapu$ara plants as starting point, the @rd plant is employed with state3of3the3art manufacturing, automation and environment friendly technologies to deliver Buality products.
Third factory .arsapura Industrial Area, ?olar, ?arnata$a
I&-Hou#e .!cilitie# $r!*ity Die C!#ti& 7 Lo8 Pre##ure Die C!#ti& Oravity *ie3Casting G Aow pressure *ie Casting Sections are for manufacturing critical engine parts.
Wel"i& Ro9ot
0eld Shop has spot welding, seam welding and panels.
IO welding machines
to weld various sheet metal parts to form the basic frame and other scooter
P!i&t Sho3 Ro9ot
5aint Shop has a conveyor system, which is uniBue amongst all Honda 1actories in the world. The conveyor car carrying the parts is rotated and dipped so as to enable good paint adhesion, high gloss and superior paint finish. =obots are used in painting for improved paint finish.
E& i&e A##e(9ly
+ngine Assembly is done in an enclosed air pressuri#ed area to protect the engine from dirt and dust. +ach of the engines is then inspected for various parameters.
.r!(e A##e(9ly
1rame Assembly is done at the slat conveyor. After the 1rame Assembly line is the roller tester to chec$ the final scooter Buality before handing over to dispatch.
Philo#o3hy
Cor3or!te Philo#o3hy )r!&" Philo#o3hy H SI operates on a principle, which is followed worldwide by all Honda companies. aintaining a global viewpoint, we are dedicated to supplying products of the highest Buality, yet at a reasonable price for
worldwide customer satisfaction. HondaKs philosophy is based on the companyKs guiding principle and advocates 2 fundamental beliefsI
=espect for the Individual Honda recogni#es and respects individual differences. The respect for individual stems from the following three pointsI P Initiative P +Buality P Trust
It is the contribution from each individual in the company that has made our company what it is today and that, which will ta$e us into the future.
The Three ,oy#

In line with HondaKs 5hilosophy, H SI conducts all its daily activities in pursuit of the following 9oysI
The 9oy of manufacturing high Buality products. The 9oy of selling high Buality products. The 9oy of buying high Buality products.
The 6oy of 8uying
The 6oy of Selling
The 6oy of
anufacturing
P Ho&"! Eco Tech&olo y
In $eeping with its strategic approach of Q ileage 4pQ for maximi#ing customer satisfaction, Honda launched the all new Honda +co technology in 27!@, ma$ing the ost 1uel +fficient 20 in IndiaR The new Honda +co Technology boosts fuel efficiency of HondaQs products resulting in a *ream ileage ; ileage based on internal Honda test
ride mode that is close to actual city riding conditions<. This revolutionary mileage benchmar$ is yet another milestone from Honda. 1orming the crux of the revolutionary Honda +co Technology is the trio of improved combustion, significantly reduced friction and optimi#ed transmission in Honda engineI
Re"uce" 'rictio& by offset cran$, significant weight reduction of reciprocating parts, low tension piston ring and improved bearing oil seal. I(3ro*e" co(9u#tio& with highly ignitable nic$el spar$ plug and optimi#ed inlet port. o3ti(i6i& 5ulley converter ratio G driving force, the power has been maintained G mileage has been increased.
Cutti& -e" e tech&olo y !&" the #3irit o' Ho&"!

,ur fundamental design philosophy see$s to maximi#e space and comfort for people, while minimi#ing the space reBuired for mechanical components. 0ith this aim in mind, HondaKs =G* activities include product3 specific development and fundamental research. AetKs tal$ about few of the advanced technologies that we haveI
Co(9i )re!: Sy#te( Oenerally, it is not easy to control a 23wheeler while bra$ing during emergencies and bad road conditions. This system not only allows easy G simultaneous operation of the front G rear bra$e but also provides optimal bra$ing performance. ,nce the left side bra$e lever is pressed, the system distributes the appropriate
bra$ing power between the front and rear wheels, which assures complete safety for the rider. P Ho&"!M!tic Tr!&#(i##io& The compact, efficient G oil pressure controlled Hondamatic Transmission is the worldKs first fully automatic transmission system, which
delivers a dynamic combination of torBue G excellent accelerator response for a constant and superior driving experience. The transmission is being used in HondaKs all terrain vehicles. Honda is wor$ing hard to introduce this Hondamatic in two3wheelers P .uel I&+ectio& Sy#te(
HondaKs fuel in9ection technology is designed to realise ideal combustion, which results in delivering maximum power output, greatly improved fuel efficiency and yet be environment3friendly.
I"le Sto3 Sy#te( Honda has created an advanced Idle Stop System ;see image below< that reduces fuel consumption while totally bloc$ing out toxic exhaust gas and unwanted noise. It enables the engine to stop automatically for @ seconds after
the vehicle stops moving. And when the throttle is opened, the vehicle engine restarts and ta$es off smoothly.
Ho&"! .uel Cell -ehicle; Ho&"! .C<
The Honda 1CS has become the first fuel cell vehicle in the world to receive government certification, paving the way for the commercial use of fuel cell vehicles. Honda 1CS has earned approval from the 4S +5A ;+nvironmental 5rotection Agency< and CA=8 ;California Air =esource 8oard<. Honda 1CS manages to produce &! bhp and 2' massive $gm of torBue. The vehicle is said to achieve powerful off3 the3 line acceleration and a
top speed of !)7 $ph. 0ith!)'.' litre capacity in the @)7 3 atmosphere high pressure fuel tan$, 1CS has a range of @))$ms.To $now more about 1CS T Sy#te( Outli&e Di! r!(:
I&tro"uctio& to the .uture A#i(o
ASI , is a symbol of HondaKs advanced technology, and a member of HondaKs fourth line of mobility creations, after motorcycles, automobiles and general power products. ASI , is an achievement in the evolution of KHuman 0al$K technology. This technology, called I30al$U, enables ASI , to move bac$ and forth, vary its pace, step right and left and wal$ along an K&K shape path. ASI , can also move in more complex ways, such as waving its hands
while wal$ing.This humanoid robot has put Honda at the front of cutting edge technology that promises to improve the Buality of our lives.
R!ci&
=R!ci& i(3ro*e# the 9ree"> - Sochiro Ho&"! Honda has always played an important role in motor sports, believing it to be the springboard for technological advancement.
It has also been an aggressive force in the endurance, motocross and trial races held around the world. 0e, at Honda, are not allowing this momentum to let up, as we pursue even greater achievements. Honda has always loved racing, ever since Sochiro Honda too$ his company into motorcycle competition, sometime in the !()7s. Honda%s engineers have tested themselves on the international stage, proving their technology to be the best in the world. These technologies are tested in the
extreme conditions of motorcycle racing, to adapt them for use in vehicles that ply on roads today. In the past, Honda has powered some of the all time great racers, including =edman, Hailwood, Spencer, Oardner, Capirossi and *oohan, to @( riders% titles. +ven today, some of the greatest motorcycle racers, li$e Alex 8aros, ax 8iaggi, .ic$y Hayden ride on Honda bi$es, at the races.
Honda enters the Isle of .S= )77
an TT =aces in !()( Honda is an active ichael *oohan riding =epsol HondaKs
particsipant in many off3road races
Technologies li$e these are not 9ust for the race trac$s, but are also incorporated in our everyday vehicles. They are first tested, refined and proven under the trying conditions in the races, and then finally adapted in the
vehicles, so that two wheelers li$e Activa and *io can utilise and benefit from such technologies. S!'ety
+nhancing safety on the roads is one of HondaKs top priorities. 0e firmly believe that the reali#ation of a comfortable and an en9oyable mobile
society depends on the mutual trust that automobile manufacturers li$e us, share with the consumers and society. At Honda, we use a three prong approach, based on preventing accidents from happening in the first place, minimi#ing in9ury in the unli$ely event of an accident and our *riving Safety 5romotion operations. HondaKs safety philosophy emphasi#es the development of appropriate technologies for its products, so as to ultimately achieve maximum riding
comfort for its customers. Honda was the first manufacturer in 6apan to develop and apply the anti3loc$ bra$e system. +ducating the world, Honda is actively involved with driving education across the world for promoting traffic safety. The Ho&"! Ri"i& Tr!i&er
The Honda =iding Trainer is a state3of3the3art, compact, computer driven machine that puts riders in real life road traffic situations through a wide variety of options. The =iding Trainer can reproduce various traffic situations that occur on roads, offering the user a safe way to experience ha#ardous situations. 1urther, users can repeatedly play bac$ and view from various angles the dangers concealed in road traffic and the processes leading to accidents and ha#ardous situations, confirming them with their own eyes. The
Trainer therefore allows users to deepen their understanding of safety and functions as an effective training tool for ha#ard prediction for all riders from beginners to advanced riders. It also gives beginners a chance to practice clutching and other motorcycle operations before riding an actual motorcycle. Till date we have !2) =iding Trainer across India E&*iro&(e&t
? Co(3o&e&t# !&" co&&ot!tio&# o' the lo9!l e&*iro&(e&t!l #y(9ol The global environmental symbol was created to symboli#e our environmental slogan, M8lue S$ies for ,ur ChildrenM, and consists of the slogan combined with graphics. The global environmental graphics have the following connotations.3The circular graphic represents the earth and sun with
blue s$ies ;clean air<, clean water, and lush green land expressing the bounty of nature that is necessary for us to reali#e a sustainable society where people can en9oy life. 3The white line through the middle represents a road where freedom of mobility is reali#ed, while the heart represents HondaKs thin$ing and passion toward our environmental commitment. De*elo3i& $ree& -ehicle#
At Honda, we are striving towards developing #ero3 emission in all our vehicles. 0e are the first company in 6apan to meet the most recent exhaust emission regulations. To reduce the environmental burden of four3stro$e engines, we have developed a uniBue exhaust air in9ection system and a programmed fuel in9ection ;5O 3 1!< ;5O 31!< system, which is currently in use in the H,.*A :1=
motorcycle. ,n the other hand, the Oiorno Crea, is a new generation, environment friendly )7cc scooter that is highly fuel3efficient.
Eco-.rie&"ly .!ctory
HondaKs production facilities across the world also actively pursue energy3efficient methods and prevent water pollution by reducing industrial
waste. Honda has ta$en aggressive initiatives to reduce the environmental impact of its manufacturing operations, by implementing its concept of the MOreen 1actoryM. H SI too is actively wor$ing towards establishing an environment management system.
HMSI E&*iro&(e&t!l Policy
As responsible members of society and industry, Honda otorcycle and Scooters India 5vt. Atd. ;H SI<, recogni#e that well being of humans and conservation of earthKs environment is important. H SI got IS, !"77! certification in *ec. 2772, which is committed to achieve, environmental excellence in all its industrial activities.
H SI will establish its environmental management system following 5*CA cycle and continuously wor$ to ma$e it more effective. The policy will be well disseminated to our employees as well as to the public at large HMSI E&*iro&(e&t I&iti!ti*e ISO 12@@1 Policy Conserving environment through preventing pollution at its source of generation and strengthening our existing pollution control system.
5romoting conservation of resources such as energy, water, oil and grease and other raw materials, by reusing, recycling and minimi#ing the waste generation.
Complying with all applicable legalLregulatory reBuirements and strive to go beyond wherever possible. =egular monitoring and reviewing of environmental ob9ectives and targets. Increasing environment awareness and competence amongst our employees and encourage vendors G dealers to adopt + S.
The A$ree& De!ler Co&ce3t started by Honda is a step further in the direction of conservation of the environment. The MOreen *ealer ConceptM would not only help in proper and efficient use of resources such as water, electricity, paper etc. by constantly monitoring and improving the existing systems thus doing lots of cost cutting but also reducing
the polluting activities to minimum. Increasing environment awareness amongst the employees and the general public is also feature of this uniBue concept
$rou3 co(3!&ie# Ho&"! Worl"8i"e
Honda
otor Company, 6apan with its headBuarters in To$yo, has
manufacturing operations in 2& countries with /@ plants. The company principal of Honda 0orldwide is dedication to supplying products of the highest Buality yet at a reasonable price for worldwide customer satisfaction. It has @ business divisions namely 23wheelers, "3wheelers and 5ower 5roducts. Apart from H SI that manufactures 23wheelers, the other business
divisions in India include Honda Cars India Aimited ;HCIA< and Honda Siel 5ower 5roducts Aimited ;HS55<
Ho&"! C!r# I&"i! Lt"

Honda Cars India Atd., ;HCIA< is a leading manufacturer of premium cars in India. The company was established in !(() with a commitment to
provide HondaKs latest passenger car models and technologies, to the Indian customers. The company is a subsidiary of Honda otor Co. Atd., 6apan. The companyKs product range include Honda 8rio, Honda 6a##, Honda City, Honda Civic, Honda All3.ew C=3: and Honda Accord which are produced at the Oreater .oida facility. HondaKs models are strongly associated with advanced design and technology, apart from the established Bualities of durability, reliability and fuel3efficiency.
HCIAKs first manufacturing unit was set up at Oreater .oida, 4.5 in !((/. The green field pro9ect is spread across !)7 acres and has an annual production capacity of !77,777 units. The companyKs second manufacturing facility is in Tapu$ara, =a9asthan. This facility is spread over ")7 acres and currently has a state3of the art 5ower train and 5ress shop. The first phase of this facility was inaugurated in September 277&.
Honda City
Honda Ama#e
Honda C=:
Ho&"! Siel Po8er Pro"uct# Li(ite" /HSPP0

Honda Siel 5ower 5roducts Atd ;HS55< is a 6oint venture between Honda otor Co., 6apan and Siel otor Company, 6apan Atd.India. Currently Honda
has a '/N +Buity Sta$e in this company. It was incorporated in September !(&) and produces a
range of 5ower 5roducts in India, li$e 5ortable Oensets, 5ortable +ngines, 5ortable 0ater 5umping set and Aawnmowers
Ho&"! R7D /I&"i!0 P*tB Lt"B

Honda = G * ; India < 5vt. Atd., is a !77N subsidiary of Honda = G * Co. Atd., 6apan, which is a group company of Honda otors Co.
Atd., 6apan. H=I* is formed to carry out Aocal =esearch and *evelopment activities related to otorcycle G 5ower 5roducts on the directions provided by Honda = G * Co. Atd. of 6apan. H=I* was initially set up in India in the year !((& as liaison office of Honda =G* Co Atd., 6apan. Aater a domestic company was incorporated in the year277@ to carry out = G * operations in India. Since then H=I* has been a part of many successful development
pro9ects related to Indian mar$et products. H=I* pledges to contribute to society by developing Buality products G technologies. Ho&"! Motor I&"i! P*t Lt"B /HMI0 Honda Honda otor India the wholly owned subsidiary of otor Co.,Atd Commences ,perations,
8eginning with HSCI 5arts ,perations ;H I<
formally began its operations from its corporate office in Oreater .oida, 4ttar 5radesh, India from *ecember !, 277' The plan to set up H I was first announced by 5resident and C+,, Honda r Ta$eo 1u$ui, otor Co., Atd, during his visit to .ew *elhi.
1ormation of H I is part of the overall strategy to strengthen and integrate operations of Honda companies in India with respect to service parts.
AWARDS %@12 Corporate Two 0heeler anufacturer of the >ear 3 .*T: Car G 8i$e Awards, 27!" anufacturer of the >ear 3 Two wheeler, 8i$e India award 27!" *ream .eo otorcycle of the >ear upto !!7cc 3 .*T: Car G 8i$e Awards, 27!"
C8 Trigger
otorcycle of the >ear upto !'7cc 3 .*T: Car G 8i$e Awards, 27!" otorcycle of the >ear upto !)7cc, 8i$e India award 27!"
%@11 Corporate
anufacturer of the >ear 27!2 3 88C Top Oear anufacturer of the >ear 3 Car G 8i$e India Awards anufacturer of the >ear 27!@ 3 otor :i$atan
Awards 27!@ *ream >uga otorcycle of the >ear upto !!7cc 3 .*T: Car G 8i$e Awards, 27!@ otorcycle of the >ear upto !!)cc 3 Car G 8i$e India Awards Compact 8i$e of the T:!& ,:+=*=I:+ 27!@ >ear 3 C.8C
C.8 :iewers% Choice Two 0heeler of the >ear
3 .*T: Car G 8i$e Awards, 27!@ C.83AAA Creative T: Commercial of the year ;2 0heeler< 3 .*T: Car G 8i$e Awards, 27!@ otorcycle of the >ear upto !!7cc 3 +T Vig0heels Awards 27!2 India *esign C8= !)7= ar$ 27!@ +nthusiast otorcycle of the >ear upto !&7cc 3 +T Vig0heels Awards 27!2
*io otorsport %@1% C8= 2)7=
India *esign
ar$ 27!@
8est anufacturer to Support Indian =acing 3 otor :i$atan Awards 27!@ 8i$e of the >ear 3 88C Top Oear Awards Indian otorcycle of the >ear ;I ,T>< 6uryI8S otoring , 8i$e India , 88C Top Oear , ,verdrive , Auto8ild India . Compact 8i$e of the >ear 3 C.8C
T:!& ,verdrive Awards :iewers Choice 8i$e of the >ear 3 C.8C T:!& ,verdrive Awards 8i$e of the >ear 3 C.8C T:!& ,verdrive Awards :iewers Choice 8i$e of the >ear 3 .*T: Car G 8i$e Awards Two3wheeler of the >ear 3 .*T: Car G 8i$e
Awards otorcycle up to 2)7cc3 .*T: Car G 8i$e Awards :iewers Choice 8i$e of the >ear 3 +T Vig0heels Awards 8i$e of the >ear ;upto 2)7cc< 3 +T Vig0heels Awards :iewers Choice 8i$e of the >ear 3 8loomberg
4T: G AutoCar Awards 8i$e of the >ear ;upto 2)7cc< 3 8loomberg 4T: G AutoCar Awards otorcycle of the >ear 3 Auto8ild Oolden Steering Awards 8i$e of the >ear ;up to 2)7cc< 3 Car G 8i$e India Awards 8i$e of the >ear 3 Car G 8i$e India Awards
5eopleKs Choice Two3wheeler of the >ear 3 :ic$y.in Awards 8est 8i$e 27!2 3 otor :i$atan Awards Two3wheeler of the >ear 3 :ic$y.in Awards 8i$e of the >ear,Super 8i$e of the >ear 3 Top Oear alayalam India *esign council ar$ ; I ar$ < 3 India *esign
8rand Honda
anufacturer of the >ear ;two3wheeler category<3 Car G 8i$e India Awards 8est 8i$e anufacturer 27!2 3 Awards 27!2 otor :i$atan
%@11
MIndian otorcycle of the >ear 27!! ;I ,T>< 6uryI8S otoring , 8i$e India , 88C Top Oear , ,verdrive , Auto8ild India .M 8i$e of the >ear T C.8C T:!& ,verdrive
Awards 27!! 8i$e of the >ear 3 8loombergL4T: Autocar Award 27!! :iewer%s Choice AwardI 8i$e of the >ear 3 8loomberg L 4T: Autocar Awards 27!!. C8 Twister MThe ost Awarded otorcycle of the >ear 8i$e of the >ear 3 8S otoring Award 27!!. 8i$e of the >ear upto !!7CC T 8i$e India. otorcycle upto !!7CC 3 .*T: Car G 8i$e
327!!M
Awards 27!!. 5remium !77CC Awards. otorcycle 3 Vigwheels
+ntry Aevel otorcycle of the >ear 3 Auto 8ild Oolden Steering Awards C8 4nicorn *a##ler otorcycle upto !'7CC T .*T: Car G 8i$e
Awards 27!!. Sporty otorcycle upto !&7CC T Vigwheels Awards . 5remium otorcycle of the >ear 3 Auto 8ild Oolden Steering Awards :1= !2771 Superbi$e of the >ear Q TopOear Automotive Technology of the >ear 3 Vigwheels Awards ; for *ual Clutch Transmission<
8rand Honda otorsport %@1@ 8rand
ost =eliable 8rand Advanced Technology 8rand 8y Auto India 8est 8rand Survey Awards 27!!M Honoured for K5romoting 20heeler racing in IndiaK ost =eliable 8rand 3 Advance Technology 3 Huality
8y Apollo Auto India 8est 8rand Awards 27!7M Trusted 8rand Award ;Oold< for Two3wheelerI =eadersK *igest C8!777= C8!777= Import Two 3 0heeler of the >ear .*T: 5rofit Car G 8i$e Awards 27!7 Import 8i$e of the >ear 3 AutoCar Awards 27!7
C8=!777== 1ireblade %@@C C81 Stunner Aviator Activa
5erformance 8i$e of the >ear 3 C.8C T: !& ,verdrive Awards 27!7 8i$e of the >ear 3 .*T: 5rofit Award 277( Scooter of the >ear 3 .*T: 5rofit Award 277( Scooter of the Awards 277( >ear 3 +T Vig0heels
Ho&"! Pro"uct# Ho&"! -T 11@@ C<
The Honda :T !@77 CS is a true original T a chopper that%s visually daring and great fun to rideC yet with the same functionality, Buality and reliability you would expect from any Honda. Its ra$ed3out styling, based round a high3mount steering head, long, slim fuel tan$ and ultra3low seat grabs attention from every angle. Clean lines and curves and an extreme attention to detail create a chopper with the distinct air of a full3on hand3built custom bi$e, but one that can be owned and maintained for a fraction of the cost.
The soul of the :T !@77 CS is its !@!2 cc liBuid3cooled )23degree :3 twin engine. It features a single3pin cran$shaft, dual balancers and a 5rogrammed 1uel In9ection system. It produces satisfying performance and a truly impressive :3twin sound and feel. 1uel consumption is low and, with a clean, reliable, maintenance3free shaft drive, owners can be sure of spending more time on the road and less in the garage.
A single, powerful @@' mm front disc bra$e is complemented by a 2(' mm disc bra$e at the bac$, providing smooth, powerful bra$ing. An advanced Combined Antiloc$ 8ra$e System is also available as an option, providing the ultimate in stopping confidence. Comfort is also far beyond the norm for a chopper. The lines of what loo$s li$e a rigid hard3tail rear end are deceptively slee$, concealing an ingenious rear suspension system with ad9ustable rebound damping and @)3position spring preload ad9ustment
E& i&
Type *isplacement 8ore Stro$e Compression =atio ax. 5ower ,utput ax. TorBue AiBuid3cooled S,HC )2W :3twin !,@!2 cc &(.) x !7".@ mm (.2 I ! "2.) ?0L",2)7 min3! ;()L!L+C< !7/ .mL2,2)7 min3! ;()L!L+C<
Idling Speed ,il Capacity .uel Sy#te( Carburation Throttle 8ore Aircleaner 1uel Tan$ Capacity 1uel Consumption
(77 min3! ".@ litres
5O 31I with automatic enricher circuit @& mm :iscous, cartridge3type mesh net filter !2.& litres 27.@ $mLl ;0 TC odeUU<
Electric!l Sy#te( Ignition System Ignition Timing Spar$plug Type Starter 8attery Capacity ACO ,utput Headlights *igital with @3dimensional mapping, 2 spar$s per cylinder &W 8T*C ;idle< X )/./W 8T*C ;),2)7 min3!< *C5='+ ;.O?<C S427+5=34 ;*+.S,< +lectric !2:L!!.2 AH @&! 0 !2 :, )) 0 x ! ;low< L '7 0 x ! ;high<
C)R 1@@@RR
Sired by a
otoO5 champion and tempered in the fires of world
superbi$e and endurance competition, all3 new C8=!777== 1ireblade vividly brings to life searing performance, omniscient control and a thrilling beauty and simplicity of form that sets hearts and minds racing. S3eci'ic!tio& +ngine AiBuid3 cooled "3Stro$e !'3valve *,HC inline "
*isplacement 8ore Compression =atio ax. 5ower ,utput ax.TorBue Carburation 5O T
((( cm@ S Stro$e /' S )).! mm !2.@I! !@! ?0L!2,777 min3! ;()L!L+C< !!2 .mL &,)77 min3! ;13typeI &'.mL/,777 min3!< *S1I electronic fuel in9ection
Ignition System Computer T Controlled digital transistori#ed with electronic advance. St!rter electric Transmission 1inal *rive *imension ;Ax0xH< '3Speed Y )@7 ,3ring Sealed chain 2,7// x '&) x !,!@) mm
0heelbase Seat Height Oround Clearance 1uel Tan$ Capacity Tyres 1ront Tyres =ear 1rame *iamondC
!,"7/ mm &27 mm !@7 mm !/./ Aitres ;including "3litre AC* Tindicated reserve< !27L/7 T V=!/ LC ;)& 0< !(7L)7 T V=!/ LC ;/@ 0< aluminium composite twin 3 spar
Caster Angle Trial 0heel 1ront Hollow 3 0heel =ear Hollow 3
2@W !&K ('.@ mm Section triple 3 spo$e cast aluminium Section triple 3 spo$e cast aluminium
C) U&icor&
E& i&e *isplacement ;cc< Cylinders ax 5ower aximum TorBue 8ore ;mm< Stro$e ;mm< !"( ! !@ !2 )/ )&
:alves 5er Cylinder 1uel *elivery System 1uel Type Ignition Spar$ 5lugs ;5er Cylinder< Cooling System Electric!l#
2 Carb 5etrol *igital C*I ! Air Cooled
+lectric System 8attery Headlight Type Headlight 8ulb Type 8ra$eLTail Aight Turn Signal 5ass Aight
33 !2:3/Ah ulti3=eflector Type Halogen !2: @)L@)0 A+* Tail Aamp >es >es
Ch!##i# 7 Su#3e&#io& Chassis Type 1ront Suspension =ear Suspension Ch!##i# 7 Su#3e&#io& Chassis Type 1ront Suspension Advanced *esign *iamond Telescopic 1or$ Advanced *esign *iamond Telescopic 1or$ Advanced Technology ono3Suspension
=ear Suspension
Advanced Technology
ono3Suspension
C8 4nicorn is powered with Honda "3stro$e, !)7cc engine and incorporates many cutting3edge technologies developed by Honda%s global =G* team. It sets new benchmar$ in the uppper ma9ority motorcycle segment in India with its swift acceleration, superior mileage, international styling, riding comfort and convenience.
C8 4nicorn is engineered and styled for the taste of the younger generation. 0ith the "3stro$e, !)7cc engine delivering a whooping !@.@ bhp, C8 4nicorn is the fastest motorcycle in India racing from 7 to '7 $msU per hour in a mere ) seconds. It has a distinctive sporty and macho design with a racy front face, masculine fuel tan$ with $nee grip and a slee$ rear cowl. C8 4nicorn offers perfect balance of pic$up and mileage, delivering '7 $mpl through its famed "3stro$e Honda engine, cutting edge
technologies li$e
ulti3 apping C*I, Tumble 1low Combustion Chamber,
=oller =oc$er arm, and a Classy Aerodynamic 8ody. This engineering masterpiece with international design appeal, guarantees to Buench your thirst for motorcycle fren#y with all its stunning features.
Stu&&er
E!#y "irectio&# re!llyBBB Start down Style 8oulevard. Oet to the .ew Oraphics ;down Headturn Avenue<. Ta$e a turn for the .ewly *esigned 4nder Cowl ;watch out for Immediate Attention T it has a looming presence<. ?eep a loo$out for the Sharp =ear ;it%s the most happening place in the city nowadays, all the hot chic$s are there<.
Oo down 5erformance Avenue. 1or a mind3blowing drive, ta$e the Honda%s !2) cc +ngine with !! bhp ) Speed Transmission ;renowned the world over<. ?eep going straight down with the 0ider Tubeless Tyres ;A landmar$ is the The 8lac$ Alloy 0heels T impossible to miss< Stop at the *isc 8ra$es.
Ta$e a roundabout from The Sporty Half Chain Case ;leaves your head spinning really< and ta$e the Handle 8ar 0eights ;it%s a stable ride despite the challenging roads<. Oet to the newly constructed Tachometer ;it%s a superb vantage point, you can see close to everything from here<. 5ass by Convenience 5ar$. The Oirls Heart is right ahead. And it%s open 2"L/.
Shi&e
E& i&e
*isplacement ;cc< Cylinders ax 5ower aximum TorBue 8ore ;mm< Stro$e ;mm< :alves 5er Cylinder
!2) ! !7 !! )2 )& 2
1uel *elivery System 1uel Type Ignition Spar$ 5lugs ;5er Cylinder< Cooling System
Carburetor 5etrol *igital C*I ! Air Cooled
5owered by Honda%s revolutionary optimax G +rgotec technologies, the C8 Shine is a companion that understands G fulfills the rider%s need to do
more in life by delivering superior performance that is nothing short of a dream come true. C8 Shine is powered by a newly developed !2)cc %,ptimax% engine, which maintains ,ptimum input for maximum output and incorporates cutting edge technologies to deliver best balance of mileage and pic$up. *ue to its cutting edge Honda technologies, the !2) cc %,ptimax% engine delivers class
leading !7.@ 8H5 which enables Shine to deliver the best balance of pic$up and mileage. C8 Shine%s %+rgo Tec% *esign with lightweight advanced diamond frame and double suspension offers superior absorption of shoc$s G vibrations thus providing excellent ride comfort G stability. =iding position based on human engineering ensures, less fatigue and firm G wide seating space with comfortable seating posture for pillion rider.
C8 Shine also comes eBuipped with host of innovative features li$e puncture resistant Tuff3up tube and 5rimary ?ic$LSelf start for easier city riding etc
T8i#ter
Introducing the !!7cc C8 Twister. Oreat mileage li$e any !!7cc bi$e. Highly affordable , Incredibly stylish unli$e any. !!7cc bi$es will never be the same again.
E& i&e *isplacement ;cc< Cylinders ax 5ower aximum TorBue 8ore ;mm< !7( ! ( ( )7
Stro$e ;mm< :alves 5er Cylinder 1uel *elivery System 1uel Type Ignition Spar$ 5lugs ;5er Cylinder< Cooling System
)' 2 Carburetor 5etrol *igital C*I ! Air Cooled
Acti*!
Ingeniously designed T the Activa is made for you to go miles, to do things and to go places. 0ith your loved ones. *eveloped on HondaKs globally tested engineering technology, it comes with a host of new features. The seats maximi#es riding comfort. Thus offering you a smooth ride. 5erfect in design and technology, the Activa is more than 9ust a scooter. 0ith an increased mileage of !)NU, it allows you to en9oy your rides, no matter how long they
are. So now you can en9oy life without stopping. Step onto your Activa, spread the 9oy with your loved ones, and go on and on. E& i&e *isplacement ;cc< Cylinders ax 5ower !7( ! &
aximum TorBue 8ore ;mm< Stro$e ;mm< :alves 5er Cylinder 1uel *elivery System 1uel Type Ignition
( )7 )2 2 Carburetor 5etrol C*I
Spar$ 5lugs ;5er Cylinder< Cooling System Electric!l# +lectric System 8attery Headlight Type
! Air Cooled
33 !2:,@Ah aintenance 1ree 8ulb and =eflector
Headlight 8ulb Type 8ra$eLTail Aight Turn Signal 5ass Aight Dre!( Neo
@)L@)0 Halogen A+* Tail Aamp >es .o
DThese days, superstars aren%t limited to tinsel towns. They are humble fol$s who find a way through narrow, winding roads with ease. .ot chasing spotlights, they carry their world on their strong, able shoulders. 5resenting *ream .eo, the new action3pac$ed member of the Honda family that pac$s more than a punch with its powerful !!7cc engine, terrific tubeless tires, an unbelievable mileage of /" $mplU and a long, comfortable seat. AightsR CameraR :rooooomR 8e the superstar of your film with the new *ream .eo.E
EN$INE 7 TRANSMISSION EN$INE 7 TRANSMISSION Type *isplacement 8ore x Stro$e Compression =atio .et 5ower TorBue
Air Cooled, " stro$e , SI +ngine !7(cc )7.7mm S )).'mm (.( I ! '.!) ?0 ;&.2) bhp< Z /)77rpm &.'@ .m Z ))77 rpm
1uel System Starting System Air 1ilter Transmission Oear Shift 5attern Clutch Type
Carburettor SelfL?ic$ :iscous air filter[ " Speed constant mesh All bac$ ;.3!323@3"< ultiplate, 0et Clutch
Ch!3ter -2 PRODUCT PRO.ILE

Ho&"! Acti*!
Honda%s original Activa can rightly sta$e claim to having resurrected the Indian scooter industry from the dead. 6ust when we%d all given up hope and thought ours was solely a motorcycle mar$et, Honda brought on the Activa in
!(((, their first two3wheeler for India to prove everyone wrong. There%s been several scooters from other manufacturers, along with several minor Activa upgrades from Honda, but the fact of the matter remainsC an Activa is an Activa. Honda has mil$ed the Activa cash cow, without ever tampering too much with the proven formula. a9or upgrades have come in a shift up from !72cc to !7(cc, and more recently in the engine embracing Honda +co
Technology, H+T technology, plus a new body. Still, the Activa is now a shade long in the tooth, and it%s a good time to move on.
So the Activa !2) steps in on cue, to fill in the blan$s left vacant by previous Activa models. The new !2) includes a tough metal body, often loo$ed up to and preferred in India, with elegant, still conservative body lines. A single, halogen powered headlight is at hand, as are clear lens indicators, flush fitted to the front apron. Instruments are a mix of analogue and digital, sitting over a silvered casing, speedometer calibrated up to !!7$ph and a green economy #one mar$ed from @7 to )7$ph. Aevers, grips, mirrors and switches
are 9ust as comfortable to operate as expected, and there%s a broad, flat floorboard. The Activa !2) comes with alloy pillion footrests and a wide, comfortable riding saddle that%s long enough to easily accommodate a pillion. 1rom behind, the !2) loo$s every bit an Activa family scooter, showing off a large, alloy grab handle and prominent tail light cluster. The Activa !2) is powered by a four3stro$e, !2".(cc, single3cylinder and forced air3cooled engine. 5ower is 7.'bhp up on its predecessor, &.'bhp
made a !777rpm lower at ')77 revs. 5ea$ torBue is li$ewise higher, !$gm at ))77rpm, and the carburetted powerhouse provides a manual cho$e $nob located 9ust below the handlebars. There%s a viscous type air3filter. 5ower is transferred to the rear wheel via a C:T system on this automatic scooter. A maintenance free ; 1< battery supported electric starter is standard, with $ic$ lever provided for added safety. The Activa !2) engine comes with roller supported roc$er arm fingers for good efficiency, and given its conservative
power figures, you can expect an only nominal fuel3efficiency drop over the smaller, !7(cc Activa. Also loo$ forward to a Honda typical engine that provides refined and smooth performance.
This new Activa seats riders in a comfortable, upright riding position. ?eeping with its premium positioning, the upcoming Activa !2) features five3 spo$e alloy rims, a pair of telescopic for$s as front suspension and single rear shoc$ absorber, with engine doubling up as a stressed member of the frame. A hydraulic !(7mm front disc bra$e is optional, while a cable actuated !@7mm drum handles stopping duties at rear. Additionally, the Activa !2) comes with
combined bra$es. Tyres are tubeless at rear, with a larger !2 inch front wheel and !7 inch rim at rear. All in all, the Activa story is about to turn over a new leaf, with the !2) all ready and raring to go, properly eBuipped to script a new chapter in this grand Honda success story. It%s certain to be a high Buality, well built scooter with improved performance and better comfort, as well as handling and bra$ing, a potential segment leader in the ma$ing.
Honda aims to bring the exciting new Activa !2) into showrooms around India by April 27!", sensibly priced at around =s '7,777. All said and done, the Activa !2) is sure to ma$e yet another winning pac$age from the big H right from the word go. Ho&"! Acti*! 1%D L!u&ch i& I&"i!
It is being expected that the Honda Activa !2) Aaunch in India would happen sometime around ay this year and the Honda Activa !2) boo$ings could commence, unofficially though, around the end of next month. The Honda Activa !2) brochure images have already lea$ed earlier and you may to access the same. Ho&"! Acti*! 1%D Price i& I&"i!
0hile Honda
otorcycles and Scooters India is yet to announce Honda
Activa !2) price in India, there are good chances that the same would be pegged around the I.= )&,777 mar$. At this price point, the Activa !2) will command a slight premium over its immediate rival, the dated but hugely capable Su#u$i Access !2). .e!ture#
Speedometer Tachometer Tachometer Type Shift Aight +lectric Start Tripmeter
Analogue >es Analogue .o >es >es
.o ,f Tripmeters Tripmeter Type Aow 1uel Indicator Aow ,il Indicator Aow 8attery Indicator Color#
! Analogue >es >es .o
Oeny Orey
eallic, Candy lucid red,
ettalic 8lac$
S3ec# E& i&e *isplacement ;cc< Cylinders ax 5ower !7( ! &
aximum TorBue 8ore ;mm< Stro$e ;mm< :alves 5er Cylinder 1uel *elivery System 1uel Type
( )7 )2 2 Carburetor 5etrol
Ignition Spar$ 5lugs ;5er Cylinder< Cooling System Tr!&#(i##io& Oearbox Type .o ,f Oears
C*I ! Air Cooled Automatic 33
Transmission Type Clutch Di(e&#io&# 7 Wei ht ?erb 0eight ;?g< ,verall Aength ;mm<
:3 atic Chain *rive Automatic
!!7 !/'!
,verall 0idth ;mm< ,verall Height ;mm< 0heelbase ;mm< Oround Clearance ;mm< Seat Height ;mm< 1uel +fficiency G =ange
/!7 !!"/ !2@& !)@ /')
1uel Tan$ Capacity ;Aitres< =eserve 1uel Capacity ;Aitres< 1uel+fficiency ,verall ;?mpl< 1uel +fficiency =ange ;?m< 1uel Oauge
) !.@ )) 2/) >es
*igital 1uel Oauge 5illion Seat 5illion 1ootrest 5illion 8ac$rest 5illion Orabrail Stand Alarm
.o >es >es .o >es .o
Stepped Seat Antiloc$ 8ra$ing System ?illswitch Cloc$ Ch!##i# 7 Su#3e&#io&
.o .o .o .o
Chassis Type 1ront Suspension =ear Suspension )r!:i& 8ra$e Type 1ront *isc
High =igidity 4nderbone Spring loaded hydraulic type Spring loaded hydraulic type *rum .o
1ront *iscL*rum Si#e ;mm< =ear *isc =ear *iscL*rum Si#e ;mm< Calliper Type Wheel# 7 Tyre# 0heel Si#e ;inches<
!@7 .o !@7 33 !7
1ront Tyre =ear Tyre Tubeless Tyres =adial Tyres Alloy 0heels Electric!l#
(7L!773!7 )@6 (7L!773!7 )@6 >es .o >es
+lectric System 8attery Headlight Type Headlight 8ulb Type 8ra$eLTail Aight Turn Signal
33 !2:,@Ah aintenance 1ree 8ulb and =eflector @)L@)0 Halogen A+* Tail Aamp >es
5ass Aight Per'or(!&ce 7 to '7 $mph ;Seconds< 7 to &7 $mph ;Seconds< 7 to "7 m ;Seconds< Top Speed ;?mph<
.o !7 33 33 &)
'7 to 7 ?mph ;Seconds, metres< &7 to 7 $mph ;Seconds, metres<
2'.& 33
Active i
It is no secret that the automatic scooter segment of Indian two wheelers mar$et is fast heating up. >amaha recently launched the =ay V and T:S will be soon seen launching a 0ego based scooter that could rival the Honda Aviator. Tal$ing about Honda, the Indian subsidiary of the 6apanese biggie can easily be credited with being among the most popular automatic scooters
manufacturer in India. Honda
otorcycles And Scooters India ;H SI< started
its Indian innings with the Activa and the *io. 0hile the former spelled terror among the ma$ers of geared scooters, the latter became a rage among teeny bloppers. The Aviator, which came some years later, became a more premium offering from Honda and brought along features li$e disc bra$e along with it. Today, Honda has launched Honda Activa3i in Indian mar$et.
Commenting on the launch of the new model, H SI president and C+, ?eita uramatsu saidI DAs a leader in the automatic scooters segment, Honda%s entry into the personal compact segment with Activa3I is its next strategic step towards reinforcing its mar$et leadership.E 0hile we were expecting that the new variant of the Activa would probably sport a bigger engine, the Activa3I has rather turned out to be a new low cost version of the regular Activa. The Honda Activa I goes on sale with a
price tag of I.= "",277 ;ex3showroom *elhi<. The tag line for the Activa3i is D=eady to flyE and comes with fresh styling that could have a mass appeal. 5owering the Activa3i is the same !7(.2 CC engine that has a pea$ power of & 8H5. The Activa3i might be the entry level scooter in H SI%s line3up but it does sport Honda%s Combi 8ra$e System ;C8S<, a maintenance free battery, a viscous air filter and tubeless tyres. The scooter also has an underseat storage
space of !& litres. The Activa3i tips the scales at 9ust !7@ $gs and the light weight, coupled with catchy styling, should appeal to the fairer sex. Honda Activa3i goes on sale with " colour optionsI Alpha =ed3 etallic 5urple 8eige etallic etallic 5earl Sunbeam 0hite
Ho&"! Acti*!-i S3eci'ic!tio&#: Engine" Stro$e air cooled engine !7(.2 CC *isplacement 5ea$ power of & 8H5 Z /)77 =5 5ea$ torBue of &./" .m Z ))77 =5
:3 atic automatic Transmission Self3Start and ?ic$ start option SuspensionSpring loaded hydraulic suspension at front Spring loaded hydraulic suspension at rear Other Specifications & Features8attery 13!2: @Ah
Headlamp3 !2 : ))0 4nderbone type 1rame *imensions3 !/()mm x /7)mm x !!!) mm 0heelbase of !2@& mm Seat height of /')mm 1ront and rear tyre si#e of (7L!773 !7 )@6 8oth front and rear tubeless tyre
Combi3bra$e technology 1ront and rear drum bra$es with diameter of !@7mm :iscous paper air3filter
Ch!3ter -D
ANALYSIS AND INTERPRETATION

! ,CC45ATI,. 0IS+ CAASSI1ICTI,. Occu3!tio& Servicemen Student 8usiness 5rofession ,thers NoB o' re#3o&"e&t# !2 @7 "/ 7& 7@ Perce&t! e /E0 @7 "/ !2 7& 7@
Total
!77
!77
I&ter3ret!tio&:InterpretationI3 Above Oraph shows that @7N of respondent in age group of !&327, @/Nof respondent in age group of 2!32), !)N of respondent in age group of 2'3@7, /N and )N respondent are come in @'3"7 and "!G above. 2 *+TAIAS ,1 =+S5,.*+.T 4SI.O ,1 :A=I,4S C, 5A.>FS ,T,=C>CA+
Company Hero Honda 8a9a9 Honda >amaha T:S
=espondent 2& 2) 27 !" !@
5ercentage 2&N 2)N 27N !"N !@N
I&ter3ret!tio&: Above Charts shows that 2&N members using hero hond, 2) members using ba9a9, 27N members using Honda, and !"N and !@N members using respectively >amaha and T:S 8i$es
@. AO+ 0IS+ CAASSI1ICTI,. Age ;in year< !&327 2!32) 2'3@7 @!3@) @'3"7 "!G above .o. of respondents @7 @/ !) 7' 7/ 7) 5ercentage ;N< @7 @/ !) 7' 7/ 7)
Total
!77
!77
I&ter3ret!tio&:InterpretationI3 Above Oraph shows that @7N of respondent in age group of !&327, @/Nof respondent in age group of 2!32), !)N of respondent in age group of 2'3@7, /N and )N respondent are come in @'3"7 and "!Gabove.
" C,.S4 += 54=CHAS+ ,ffers 1estival offers +xchange ,ffers Special Oift Cash *iscounts Anniversary ,ffers
,ST ,1 8I?+S I. 0HICH ,11+=S =espondent @2 2) ) 2/ !! 5ercentage @2N 2)N )N 2/N !!N
I&ter3ret!tio&:Above Oraph shows that !) N respondentFs li$e availability, 27 respondent see how bi$e performance after service, !)N respondent purchasing bi$e to sales man approaching, @)N members see easy service and !) N respondent see infrastructure of bi$e. It means most of the respondent purchasing bi$e in festival offers.
). 1=,
0HICH S,4=C+ >,4 O,T 8IC? *+TAIASQ .o. of respondents @! 2@ 2( !/ !77 5ercentage ;N< @! 2@ 2( !/ !77
Sources .ews 5aper T.:.Advertisement 1riends ,thers Total
I&ter3ret!tio&:Above graph shows that !/ N respondents come to $now from the other%. Then 2( N respondents come to $now from the Jfriends%. 2@ N G @!N respondents come to $now from T.:. Advertisement G news paper respectively.
'. ,CC45ATI,. 0IS+ CAASSI1ICATI,. I&co(e Le*el \] )777 )7773!7,777 !7,7773!),777 !),777327,777 27,777 Above Total NoB o' re#3o&"e&t# )" 2) !! 7/ 7@ !77 Perce&t! e /E0 )" 2) !! 7/ 7@ !77
;SourcesI 3 Huestionnaire T 5ersonal *etail< I&ter3ret!tio&:Above graph shows that )"N of respondentFs income is \])777 income level, Second 2)N of respondents are in )7773!7,777 income level. !!N of respondents are in !7,7773!),777, /N of respondents are in !),777327,777 and remaining @N of respondents are in above 27,777 of income level.
&. C,.S4 += I. 0HICH 1+AT4=+S ATT=ACT T, 54=CHASI.O 8I?+ Company 5rice Aess aintenance Style *urability ileage +asy *riving 8ran =eputation =espondent !! !2 !" !2 !' !" & 5ercentage !! !2 !" !2 !' !" &
Color
!@
!@
I&ter3ret!tio&:Above chart show that maximum no of respondents are give more weightage to the mileage.
(. 0HICH 1ACIAIT> =+S5,.*+.T AI?+ :+=> 1acility Availability After Service ?nowledge of Sales Service Infrastructure an =espondent !) 27 !) @) !)
4CH 5ercentage !) 27 !) @) !)
I&ter3ret!tio&:Above Oraph shows that !) N respondentFs li$e availability, 27 respondent see how bi$e performance after service, !)N respondent purchasing bi$e to sales man approaching, @)N members see easy service and !) N respondent see infrastructure of bi$e. It means most of the respondent purchasing bi$e easy service availability.
". S,4=C+S ,1 1I.A.C+ Sources of 1inance 8y cash 8y Aoan Total .o. of respondents ") )) !77 5ercentage ;N< ") )) !77
I&ter3ret!tio&:Above Oraph shows that )) people purchase Honda 8i$e 1or by Aoan and ") people purchase Honda 8i$e from Cash.
!!. C,.S4 += 0HICH C,A,4= ATT=ACT I. H,.*A *=++ T, 54=CHASI.O ,1 8IC? Colour 1orce Silver 8lac$ onsoon Orey Alpha =ed atallic =espondent 22 27 "2 !2 22N 27N "2N !2N 5ercentage
>4OA
aple 8rown
"
"N
I&ter3ret!tio&:Above Oraph shows that "2 N respondentFs li$e most of the respondent li$e onsoon Orey 8ic$. onsoon Orey, 22N force silver, 27N blac$ and !2N alpha red matalic, "N maple brown. It show
/ 0ho is decision ma$er for purchasing bi$e in your familyQ Sources 1ather Self other ,thers .o. of respondents "' "2 !7 72 5ercentage ;N< "' "2 !7 72
Total
!77
!77
I&ter3ret!tio&:Above Oraph shows that "' N respondentFs father ta$es the decision for purchasing bi$e. And "2 N respondents ta$e decision themselves for purchasing bi$e.
(. 0HICH 1ACIAIT> =+S5,.*+.T AI?+ :+=> 1acility Availability After Service ?nowledge of Sales Service Infrastructure an =espondent !) 27 !) @) !)
4CH 5ercentage !) 27 !) @) !)
I&ter3ret!tio&:Above Oraph shows that !) N respondentFs li$e availability, 27 respondent see how bi$e performance after service, !)N respondent purchasing bi$e to sales man approaching, @)N members see easy service and !) N respondent see infrastructure of bi$e. It means most of the respondent purchasing bi$e easy service availability.
Ch!3ter -F
.INDIN$ CONCLUSION AND SU$$ESTION
.ACTS AND .INDIN$S
The study shows that !77 respondents are using Honda *ream >uga bi$e.
The current trend is that respondents give maximum no of point to price and mileage. The study show that most of the respondents came to $now from DothersE and some respondents came to $now from DfriendsE about Honda bi$es. The study shows that )) respondents purchased Honda bi$es by Aoan and ") respondents purchased Honda bi$es by cash. The study shows that !' respondents give priority to mileage.
The study shows that more no. of respondents gives more weightage to price. The more no. of serviceman, Students, 8usinessmen, and others give more weightage to the price and 5rofessionals give more weightage to the mileage. The study shows that "' respondentFs father ta$e a decision to purchase bi$e And "2 respondents ta$e a decision themselves to purchase a bi$e.
The study shows that !) respondents give ran$ to available in show rooms and @) respondents give ran$ to after service. The study shows that @) respondents give excellent to festival offer and respondents give poor ran$ to the anniversary offer. The study shows that )" respondents purchase Honda bi$e whose salary is below )777 income.
CONCLUSION
The company%s overall position is at a good position. 5articularly the current year%s position is well due to raise in the profit level from the last year
position. It is better for the organi#ation to diversify the funds to different sectors in the present mar$et scenario. In awards section Honda has achieved many awards li$e DAwards G =ecognitions 277& .*T: 5rofit 8usiness Aeadership AwardE, DTop Oear *esign AwardE, DIndia Times indscape and Savile =ow Aoyalty AwardsE, DAsian =etail Congress AwardE^for retail_ etc. This all awards ma$es Honda
attraction towards the people. In India Hero Honda ;9oint venture of Hero otocorp and Honda< was highest selling of 23wheeler bi$es. So Honda leading company of India and its services and products ma$es Honda more attractive.
SU$$ESTIONS
!. Honda should introduce a low price moped. 2. 1or the promotion, company should ma$e road3show that will Increase the sales. @. The company should give more emphasis on the advertisement.
". As people expect more mileage per $ilometer, company should increase the mileage of the Honda bi$e. ). Honda should introduce a sports model li$e C8 !777 == in Indian mar$et which can attract young generation.
'. .either there is any discount offer nor any $ind of gift offers at the time of purchase of bi$es. So the company must launch such schemes to promote sales. Reco((e&"!tio&
0hile Honda has strong foothold in the industry, the company should loo$ into the areas of wea$ness.In this connection, it is recommended that the company can loo$ into the following areasI In order to expand its business it should introduce innovative schemes for the young generations, better financial schemes, etc. The company should expand its service centers. The must move towards the rural areas to expand its sale.
GUESTIONNAIRE
A ST4*> ,. C,.S4 += 84>I.O 8+HA:I,4= AT TH+ TI + ,1 54=CHASI.O ,1 H,.*A 8I?+S. !. *o you own a bi$eQ
;a< >es
a.
;b< .o ` a
If yes than,
0hich companyFs bi$e do you have at presentQ CompanyFs .ame bbbbbbbbbbbbbbbbbbbb
0ith whom did you referred to before purchasing the bi$eQ
;A< .ews paper ;8< 1riends "
` a ` a
;C< T: advertisement ` a ;*< others ` a
0ho is decision ma$er for purchasing of bi$e in your familyQ ;A< 1ather ;8< Self ` a ` a ;8< other ` a ` a ;*< other
How you purchase bi$eQ ;A< 8y cash ` a ;8< 8y Aoan ` a
'. ran$.
0hat features you considers when you purchase a bi$e. 5lease give excellent :ery good Average 5oor :ery
attributes
good 5rice Aess maintenance Style *urability ileage +asy driving 8rand reputation Color
poor
=ate the following attributes of show room ! 2 @ " )
Attributes Available After sales Services
infrastructure
&
1rom where are you purchasingbbbbbbbbbbbQ ;A< Advent Auto ;8< Satnam Auto ` a ` a ;C< Shrerit Auto ;*< others ` a ` a
=ate the following schemes that attract you most. ! 2 @ " )
attributes Special offer +xchange offer Special gift
Cash discount !7 =ate the following features for which you have purchase Honda 8i$e . ! 2 @ " )
Attribute ileage Available 5rice
After service 5ic$ up
11B Oive your suggestion.
bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
CUSTOMER PERSONAL IN.ORMATION:-
A. .ameI 3 bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb 8. AddressI3bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb C. phone noI3bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbb
*. Age ;in year<I3 !& to 27 2' to @7 @' to "7 +. ,ccupationI3 ` a ` a ` a 2! to 2) @! to @) "! G above ` a ` a ` a
Services ` a Students ` a ,thers 1. monthly incomeI3 )777 !7,7773!),777 27,777 Above ` a ` a ` a ` a
8usinessman ` a 5rofessional ` a
)7773!7,777 !),777327,777
` a ` a
Sing.bbbbbbbbbbbbbbbbbbb *ate.bbbbbbbbbbbbbbbbbbb
)I)LIO$RAPHY
?othari C.=., =esearch ethodology ;277'<, 0ishwas 5ublication
?otler 5hilip,
ar$eting
anagement !2th ; illennium< edition ;277@<,
5rentice3Hall of India 5rivate Aimited, .ew *elhi www.Honda2wheelersindia.com www.smo$eriders.com
www.ho&"!.comL

Project Final

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Project Final

Hochgeladen von

Copyright:

Verfügbare Formate

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

INTRODUCTION TO INDIAN TWO WHEELER INDUSTRY

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

otorcycle dominates the industry and almost ".2

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

CHAPTER -% RESEARCH METHODOLO$Y

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

I&tro"uctio& to Co&#u(er )uyi& )eh!*ior

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Dur!tio& O' Pro+ect#

Consumer Satisfaction toward Honda Activa

Hagaribommanahalli . Huestionnaire in external and internal environment was very helpful.

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Ch!r!cteri#tic o' )uyer )eh!*ior#

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Ty3e o' Re#e!rch De#i &

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

mar$eting set up of Honda descriptive one.

otors 5:T. AT*. So this ma$es the study a

Source# o' D!t!

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

D!t! Collectio& Metho"

Consumer Satisfaction toward Honda Activa

The Buestionnaire contains three types of Buestions. O3e&-e&"e" 5ue#tio&:-

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

S!(3le Si6e 7 Metho" O' Selectio&

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa

CHAPTER 1 COMPANY PRO.ILE

Consumer Satisfaction toward Honda Activa

Consumer Satisfaction toward Honda Activa