GOES LOCAL

TABLE OF CONTENTS:
about agency.........................................................................................................................1 EXECUTIVE SUMMARY..............................................................................................................2 SITUATIONal ANALYSIS...........................................................................................................3 SWOT ANALYSIS.......................................................................................................................4 COMPETITIVE ANALYSIS...........................................................................................................5 RESEARCH................................................................................................................................6 TARGET AUDIENCE..................................................................................................................10 BRAND MANIFESTO................................................................................................................11 brand positioning...............................................................................................................12 objectives and strategies...............................................................................................13 media strategies................................................................................................................14 campaign concepts............................................................................................................15 evaluation............................................................................................................................18 budget...................................................................................................................................18 appendix...............................................................................................................................19

About Agency:

With us theres no box. We cant be outside of the box, because weve never even been near the box. We were the kids who colored outside of the lines in preschool and now were the people to come to when you want creative solutions to any communications problem. Were the boundary pushing, coffee chugging, idea machine that is TECK Communications.

EMILY SCHUETT STRATEGIC PLANNING/RESEARCH

CRISTINA CRAWFORD MEDIA ENGAGEMENT DIRECTOR

TRACY RAETZ CREATIVE DIRECTOR

CHELSEA TRIANO CONTENT PRODUCTION

KELLY SELONG ACCOUNT MANAGER

EXECUTIVE SUMMARY:

Price Chopper is a grocery store known for their fresh food and affordable prices. They work hard to make their customers happy and satisfied. Price Chopper is trying to break into the buying local movement. They have access to many local products but need a strong communications campaign to create awareness. TECK Communications created a campaign that effectively uses unique integrated marketing communications methods both in and out of the store. With these techniques we created a meaningful message showing how easy it is for consumers with busy life styles to access local foods. A survey done by Whole Foods shows 41% of grocery shoppers are onestop shoppers getting all their needs from produce to body care in one location. People in urban and rural areas buy most of their meat and livestock from grocery stores within ten miles of their house. Consumers are willing to pay more for local foods and the number of farmers markets is growing rapidly showing the increase demand for local foods, but studies show majority of consumers prefer grocery stores to farmers markets because of convenience, location, and money back guarantee. TECK Communications will use social media, phone apps, in-store promotions and print ads to promote Price Choppers new local initiative. All forms of communication will be integrated to promote one cohesive campaign message showing Price Chopper is the place where you can get it all done and life becomes easier. By using these methods we will reach our primary and secondary targets, both of which are busy, price conscious individuals open to eating locally. In conclusion, by positioning Price Chopper as a store where getting quality local products is convenient and fits seamlessly in to your lifestyle, we hope customers will increasingly buy local foods at Price Chopper and think of the store when they hear the words local foods. By emphasizing the stores accessibility, we hope customers will feel good when buying local at Price Chopper and know they are eating healthy, giving them emotional and rational benefits to ultimately have them value Price Choppers extensive selection of local products.

Situational Analysis:
Problem Statement:
Currently Price Chopper is lacking a local food and product initiative. Price Chopper is trying to position itself as a one-stop shopping experience where you can get it all, including local foods and other specialty products.

Brief History:

Price Chopper is dedicated to providing its customers with Price Chopper Value in all of its 130 stores in Upstate New York, Connecticut, Pennsylvania, Massachusetts, Vermont and New Hampshire. Price Chopper serves its customers high quality foods at the lowest prices available. Price Chopper is part of The Golub Corporation that exists to help people feed and care for themselves and their families. Price Chopper is committed to serving its customers by creating long-term loyalty and satisfaction while providing quality products. Price Chopper is also committed to serving its community by creating symbiotic partnerships with local farmers that provide its customers with fresh, quality products. Price Chopper currently has no promotional efforts communicating its local foods and products. Price Chopper would like to break into the local movement and communicate its partnerships with local farmers, the benefits of buying local and the entire local initiative through increased awareness.

Strengths:

Price Chopper receives its produce from over 70 farms throughout the North East. Having close-knit relationships with farmers allows Price Chopper to be in close connection with its suppliers of local foods. Price Chopper prides itself on its community-oriented stores.

Weaknesses:

Price Chopper is not positioned in its consumers minds as the place to go to get local products. Price Chopper has not done any in store promotions for its local products. This is a disadvantage that Price Chopper must overcome through increased awareness of its local initiative. Furthermore, Price Choppers in-store atmosphere is too busy and has no distinction for its local products.

Price Choppers biggest challenge is overcoming its competitors by positioning itself as a one-stop shopping experience that provides local products. Price Chopper has the opportunity to position itself above its competition as the location to buy the best in fresh and quality products as well as local too.

SWOT Analysis:

We examined the strengths, weaknesses, opportunities and threats Price Chopper faces when looking at its local initiative and Price Choppers overall brand.

Produce from over 70 farms. Close-knit relationships with farmers and YouTube videos promoting the farms. Community oriented stores. Stricter local guidelines than USDA.

Strengths

People dont think local when then think Price Chopper. Too busy in store : no distinction for local products. No promotional efforts for local initiative.

Weaknesses

Deliver local foods to busy, money-conscious consumer. Communicate the local initiative. Develop loyal customers through local initiative. To increase sales of local products. To better the community.

Opportunities

Walmart and Target (one-stop shops) Lower price options Hannafords Farmers markets Shaws

Threats

COMPETITIVE ANALYSIS:

WALMART
-Current local food campaign

HANNAFORD
-New York and Maine locations -Weekly flyers like Price Chopper

FARMERS MARKETS
-Trendy -The location to buy fresh local foods

TARGET
-Other products (one-stop shop) -Many locations

SHAWS
-Acquired many brands quickly

STRENTGHS

-Other products (one-stop shop) -Many locations

-Associated with -Weak local low quality initiative

WEAKNESSES

-Specialize in more than just food so grocery selection is less of a priority

-Only in certain states that Price chopper is in

-Hard for busy moms and parents to find the time to go to a Farmers Market -Inconvenient

-Specialize in more than just food so grocery selection is less of a priority

-Doesnt use loyalty cards -Sticks to stores in Maine, Mass, Rhode Island, New Hampshire and Vermont.

RESEARCH
SECONDARY RESEARCH:
Consumers are busy and live a hectic lifestyle. They crave convenience. They want to eat local, they just dont have time to do it.
Moms crave convenience and instant gratification. They arent going to wait around for brands to get up to speed with their busy schedule. The three ideals that moms balance are: budget, quality products, and convenience. Urban residents are more likely to buy fruits and vegetables from grocery stores rather than farmers markets. The number one reason people shop at grocery stores is convenience. People in urban and rural areas buy most of their meat and livestock products from grocery stores within ten miles of their home. Consumers are expanding their grocery shopping beyond supermarkets. Consumers are more likely to buy their groceries at Target or Walmart because these stores offer a more convenient shopping experience. The suburban consumer is a busy mom who does not want to drive her kids to multiple store to buy groceries. The urban consumer is looking for fast, so they want the one-stop shop. People dont go to farmers markets for the one stop shop experience. Study shows that the majority of consumers prefer grocery stores for the following reasons over farmers markets: convenience of shopping, location of the store, and money back guarantee. In a survey done by Whole Foods Market, 41% of grocery shoppers described themselves as one-stop-shoppers who want all their needs met by one store from pantry items to body care.

People want to eat local because its healthy, betters the community, and lowers their carbon footprint.
Consumers are reluctant to pay a premium without clearly understanding the value of the product or service. 40% of moms saying that they think about the long term impact on their kids of the products they buy. A study completed by MIT found that 37% of companies reported profit from sustainability initiatives, a 23% increase from findings in 2011. Tell consumers about your efforts to leave a smaller carbon footprint and give them tips for how your products can help them live a greener lifestyle. Four out of five consumers notice Made in the USA advertisements and labels and are more likely to purchase those products.10 The desire to support local businesses and locally manufactured products is an important consumer trend. The theme of buying local has been building in popularity for several years and will be everywhere this year. Consumers like knowing that they are supporting community businesses and not faceless corporations. People go to farmers markets for 1) local food 2) fresh 3) support for local agriculture 4) organic. Food for an average American meal travels about 1,500 miles from the farm to a persons plate. With rising fuel prices and negative environmental impacts, companies, including Price Chopper, are looking to provide more local options. One of the top reasons people shop at farmers markets is because of their ability to support local farms. Consumers dont have a reference point of what is a good/bad carbon footprint, so displaying this information shows responsibility.

People want bang for their buck. They dont mind paying more if they see value. Balance between quality and price.
When moms know your product is safe, they are willing to pay more and they become loyal customers. Consumer trust must be built through the quality and safety of your products as well as honest, accurate advertising and marketing. Consumers are willing to pay more for locally produced foods; better price for a better value.

Moms use technology to make their lives easier.

Moms are 43% more likely to get coupons online and 38% more likely to look at stores websites compared to other shoppers. One mom in focus group said she shops more often at Harris Teeter now because of the online shopping things. A 2012 study found that 61% of moms own smartphones, 17% higher than the general population. Moms use technology such as smartphones and tablets to make their lives easier. Women relate to each other through talking, sharing, and common experiences. The use of apps on mobile devices during the Super Bowl was only 5% lower than the Sunday before. In a survey of internet users, 53% of moms frequently access mobile social media compared to 34% of the general population and 23% of moms (versus 15% of the general population) participate in mobile shopping.Its clear that moms have become early adopters of technology in the search for ways to improve their lives and run their households more easily. Four things moms expect in an app: smart push notifications, location-based recommendations, integration with social media, and eCommerce integration.

PRIMARY RESEARCH:
We conducted a focus group with 6 women ages 20-31, all from Elon and the greaterBurlington area. Of the participants, one was a mother, two were college-graduates and four were college students. The variety of women allowed us to get insight about two of our key targets. (See Appendix 1)

INSIGHTS:

When people hear healthy, they think it has to be more expensive. When people hear local, they think of farmers markets and smaller, independent co-ops. It also evokes happy and positive feelings. The word organic doesnt have one single meaning anymore. Convenient means fast and easy. When people think about convenience, they think of larger grocery stores and super stores. When people think of a one-stop shop, they think of more than food. Farmers markets are not convenient. People desire to support their local community and they trust their local community. There is not one definition of local but it has a good reputation regardless of where its actually from. Consumers really do want to buy healthy food at the grocery store, but they dont have a lot of time to search around for it. Local is trustworthy.

TARGET:
Primary:
Female 30-40 Married Kids Soccer Mom

Wants and Needs:

Biggest bang for her buck To provide quality fresh foods to her family. Convenience in her supermarket. More quality family time. To buy local to support the economy and her community.

SECONDARY:

Female or Male 20 something Single Busy urbanite

Wants and Needs:

A one-stop shop for all their grocery needs. To eat local for health reasons and to support their community. To buy healthy foods without doubling their grocery bill. Grocery stores in close proximity to place of residence or work.

BRAND MANIFESTO:

For the one who wears all the hats. For the one who knows how to save money. For the one who knows fresh food. For the one always on the run. For the one looking for more.

We are the best in fresh and low prices, but were more than just that. Were the grocery store that understands your lifestyle. We know youre busy and we dont want you to choose between convenience and quality ever again. At Price Chopper, we provide everything you need in one place. We care about serving you and our community.

We are Price Chopper.

Were not just in your neighborhood, were your neighbor.

Brand Positioning Statement:

Price Chopper is the one and only grocery store to provide fresh local products for busy urban and suburban female shoppers who need a balance between convenience and quality. They want fresh local foods so they get all of their shopping done in one place and for a reasonable price while feeling good about eating healthy and supporting their community.

Key Consumer Insights:

Consumers are interested in eating locally, but are more concerned with convenience because of their hectic lifestyles.

Messaging Hierarchy:

Price Chopper sells local products conveniently. Consumers need a balance between eating local while still having an efficient shopping experience. You feel good about yourself and what youre eating and have more time to do things that you need to.

Single Most Important Idea:

Buying local at Price Chopper fits seamlessly into your busy lifestyle.

Objectives and Strategies

Marketing Objectives:
Objective 1: Increase local food sales by 10% Strategy: -Advertise the benefit of eating local -Make customers aware of how local foods impact their carbon footprint -Create promotions for local foods for rewards card users Objective 2: Increase market share by 2-5% in each region Strategy: -Increase market share through adverting local food in regions where Price Chopper has a substantial market share -Maintain and increase a loyal customer base

Communications Objectives:
Objective 1: Impart knowledge to customers that our local items are just as fresh as a farmers market Strategy: -Categorize the products as local -Tell them how far the products have traveled (under 100 miles) -Tell consumers what farms the products come from, the name of the farmer, etc. Objective 2: Position Price Chopper as a one-stop shop, convenient grocery store for the busy consumer Strategy: -Use busy consumers in advertisements -Show the balance between farmers markets and Walmart to create a perfect convenient middle ground -Compare our products to competitors products Objective 3: Generate awareness about Price Choppers local push Strategy: -Communicate with local news media outlets in Northeast and share Price Choppers local push -Increase in-store communication about Price Choppers local initiative -Increase external communication through multiple channels

MEDIA STRATEGIES:

In order to promote Price Choppers local push, we will use both traditional and non-traditional forms of media. By using more non-traditional forms of media, we can better reach our target audience of busy moms. It is important when pushing out our messages that we also use non-traditional media because of the amount of information that consumers are showered with on a daily basis. By using non-traditional media, we can better seamlessly orbit our target with messages, rather then throw it at them.

PAID

We will use paid media, such as print advertisements in local newspapers and magazines and poster ads at local gyms, advertisements posted on schedule management sites, mommy blogs, and other sites highly populated by our target. Additionally, we will create reusable bags printed with phrases to promote our Find Your Balance campaign and print in-store advertising to promote our other campaigns as well.

EARNED

We will use earned media, where our customers become the channel, in a variety of ways. One example will be the social media campaign in our Bucket List concept where consumers are asked to tweet what they would do if they had more time. Earned media is the most transparent, which we saw as being very important to people when purchasing products for their family, therefore will most likely be important when promoting those products. Other earned media we will explore is in store events and bringing the store to the customer, which will create a buzz among consumers.

OWNED

We also will implement owned media. We will utilize Price Choppers website to promote buying local. We will direct more traffic to their local page by creating shortcuts on their homepage, taking customers straight to the local page. We will also use email to send our target audiences updates about our local promotions and coupons. Additionally, we will create an iPhone app to make grocery lists and one to organize Price Chopper coupons.

SHARED

We will engage customers on our social media sites by displaying our local initiatives. We will post infographics, advertisements, and images for consumers to share and be reminded of why Price Chopper is the best for buying local.

CAMPAIGN CONCEPTS
MAIN IDEA: Local fits seamlessly into your life. Find Your Balance
Tactics:
This campaign will be all about a balance between a hectic lifestyle and eating local. Price Chopper allows you to have both. Develop a smart phone app that allows users to create a shopping list and choose what Price Chopper store they will be shopping in. The app will then organize the list into the most efficient order to get things in, so to save the shopper time while in store. Also, the app will mark specific items that have local options at the store. Create reusable bags that can be purchased with phrases to remind customers about finding the balance between their hectic lifestyle and eating local. Phrases include: o To lug my local loot o Sleep. Shop. Soccer practice. Have booths set up at specific Price Chopper locations with scales that customers can level out. They can place weights representing their day to day schedule (one for kids, one for work, one for PTA, one for gym time, etc) and then they need to add the same amount of weights on the other side of the scale representing the amount of local items they should purchase in order to stay balanced. At local gyms have advertisements on the walls/in bathroom stalls (where they typically are in gyms) that show a scale and working out on one but in order to stay balanced you need to eat healthy/local as well. Price Chopper can help you. Advertisements of this campaign would be displayed on online calendar sites, planning sites, mommy blogs, online radio stations, gym websites.

how to promote:

By implementing a phone app to help customers shop and creating re-usable bags, we are reinforcing the wise decision for you and your family to shop at Price Chopper and buy local. The advertisements remind you of the campaign and how balanced shopping local at Price Chopper makes you feel, together they all create a campaign that comes full circle. Posts and photos of the advertisements on display at the gym, the reusable bags and the new app will all be put on Facebook. Here customers can share their input and have more exposure to the campaign.

FIND YOUR BALANCE

Y SHOP. Too LUG M oo T SLEEP. L L L CA

SOCCER PRACTICE.

SHOPPING LIST
milk

favorites
+ milk + eggs yogurt +

LOCATIONS
1.5 miles SHOPPING SQUARE 3.2 miles GROCERY CIRCLE

DAIRY
L L

eggs yogurt

waffles

frozen
L

peanut butter flour sugar

PANTRY

DEALS

RECIPES

Bucket List

Price Chopper allows you to do some of the things youve always wanted to do. With Price Chopper, you can get all your shopping, including local products you would normally get at a farmers market, in one place! With all this extra time, youre free to cross some things off your bucket list.

Tactics:

In store, have signs saying which products are local. For example, by the local peanut butters we would have a pop-out on the aisle saying LOCAL and then next to the products we would have an image of something that might be on a bucket list (vacation, learning an instrument) and text that reads Buy local here, save enough time to do something youve been wanting to. Bring the store to customers. Busy consumers dont have time to make a weekly grocery store trip. We bring the store to them, but creating actual size posters that look like grocery store aisle and placing them at bus stops, and other highly trafficked places, so busy commuters can get some shopping done while waiting at their stop. Each item has a QR code next to it that customers can scan and purchase via a mobile app that Price Chopper creates. We save them time but they still shop at Price Chopper! o Above the life size grocery posters, we can have text that reads something like Get your shopping done here and now. Now, take a vacation with all that extra time youre saving. Have an in store promotion where at checkout customers can fill out a paper survey of the number one thing on their bucket list and drop it in a bucket on their way out. After a few weeks, each store can create their own bucket list based on consumer feedback. The bucket list would become a huge display and it would encourage shoppers to save their time by shopping at Price Chopper so that they can cross some things off the list. Create a social media campaign with the hashtag If IHadTimeIWould and have followers tweet about what they would do if they had time. Price Chopper would choose two to three of the tweets/ posts and help those people achieve their goal. o Example: #IfIHadTimeIWould paint my room. Price Chopper would hire a painting crew to get this done for the person- one less thing for them to do. All about convenience.

how to promote:

The abundance of in-store promotions creates educated consumers and encourages them to shop local. By bringing the store to the customer show busy customers how easy it is to shop with at Price Chopper. Here we would make a press release to inform news sources of our new and unique way to grocery shop. The twitter hashtag allows customers to become interactive with the campaign and voice their opinions. We will put some of the most creative hashtags on Facebook along with posts and pictures of the decorated bus stations.

Where Life Comes Together

Price Chopper is where you can get oranges for your kids soccer game, a pastry platter for the office and a bottle of wine for your date night. Getting everything you need in life in one place. Where life comes together.

Tactics:

Print advertisements featuring a woman split into different sections. Top section- glasses and hair in bun (work mom.) Lipstick and necklace (date night.) Carrying groceries (day to day mom.) Running shorts (gym mom.) Bottom is mom stopping a soccer ball with her foot (soccer mom.) The ad would show how many different roles a mom would have, and that Price Chopper could help moms get everything done. Create a lunch line aisle where shoppers can get everything they need for schools lunches. We would have things on the aisle such as lunch boxes at the beginning, local peanut butter, jelly, bread, snacks, produce etc. On the shopping carts have vinyl stick ons that look like lunch trays and say Whats for lunch? Get in the lunch line. Develop an online shopping source on the Price Chopper website. Allows customers to shop for everything they need online. In order to push local, local items would come up first on searches and would have information attached to them. Also, at online check out they would be asked something like Did you know you could get local peanut butter instead? Buying local supports your local community. Customers can have their groceries brought out to them. Create an app similar to Targets Cartwheel application where shoppers can store all of their Price Chopper coupons on their phone. On the app we would feature a lot of promotions for local foods. At checkout, customers just have to pull up the app and the employee will scan the code and everything in their Chopper Coupons book will be discounted. Make stores more kid-friendly by providing food samples (including cookies from local bakeries with local ingredients) and provide mini shopping carts so children can shop alongside their parents.

how to promote:

With our print advertising, in-store interactive advertising, website, app and kid friendly promotion it is easy to see how life is all coming together. Whether you need to shop on the go, take all the kids to the store or manage your folder full or coupons, it all works together to make life come together. Facebook will promote the advertisement, lunch line, new website and app and kid friendly store. People can comment about their experience and share different stories, like the craziest places moms ordered there groceries from.

DO IT ALL.

WHERE LIFE COMES TOGETHER

LOCAL FOOD GOES HERE

whats for lunch

Evaluation

In order to evaluate the success of our communications, we will be examining factors at the beginning of the campaign, during the campaign and at the end of the campaign. Because our campaign is dealing directly with local food, we will be able to measure the success of the campaign by looking at sales of local food items at Price Chopper. We will measure this before, during and after the campaign. Additionally, it is vital to get consumer feedback of the campaign. We will be distributing surveys to customers at checkout as well as via mail to gauge their opinion and overall awareness of local food and Price Chopper. On social media, we will monitor mentions of Price Chopper and specifically the use of our hashtag If I Had Time I Would. Also, we will monitor the amount of engagement across all social media channels. We will also be observing the amount of downloads of the smartphone apps created, to see if there is a steady increase and read reviews of those as well in order to make changes to the applications. Overall, we will be tediously monitoring all mentions of Price Chopper in order to gauge the success of the local push and our campaign.

BUDGET

Mobile App Creation: $5,000 per app ($10,00 total) Custom Reusable Bags: 0.85 per bag ($8,500 total) Gym advertisements: $500 per year Banner ads on Mommy Blogs: $15-$20 per month for a banner across the top or side of the blog ($120 total per blog, $1200 total) Radio: $1,000 - $3,000 per week per station ($144,000) Print Advertisement in local Schenectady, NY magazine: $2000 for full page in local newspaper ($8000 total) Floor decals: $720 per store ($85,680 total if at every store) In-aisle pop-outs: $115 per store ($13,685 total if at every store) Large vinyl decals (bring the store to the customer) : $720 total

Total: $272,285

APPENDIX: 1. Price Chopper Focus Group

Word Associations: Grocery shopping: 1. Hunger 2. Happiness 3. Shopping cart 4. Money 5. Harris teeter 6. Stressful 7. Harris teeter Healthy: 1. Vegetables 2. My brother 3. Apples 4. Apples 5. Expensive 6. Food 7. Kale Local: 1. Happy 2. Organic 3. Co-op 4. Co-op 5. Farmers market 6. Harris Teeter 7. Farmers Market Organic: 1. Locally grown 2. Fake 3. No pesticides 4. Whole foods 5. Fresh market 6. Expensive 7. Pretty packaging

Convenient: 1. Fast 2. Walmart 3. Cheap 4. Easy 5. Harris Teeter 6. Store 7. Online Ordering One-stop shop: 1. Cruise threw 2. Harris Teeter 3. Walmart 4. Target 5. Everything 6. Lowes 7. Walmart If I had time I would 1. Lollygag in the store 2. Go to multiple stores based off of price and quality 3. Take workout class everyday 4. Drive to Whole Foods for peanut butter 5. Read a book 6. Create a thorough shopping list 7. Go to co-op more often While Im grocery shopping I feel 1. Productive 2. Hungry 3. Torn between money and quality 4. Happy and relaxed 5. Overwhelmed 6. Happy 7. Lost

Eating local is important because 1. Its yummy. 2. Our economy needs it. 3. I know where the food is from. 4. Of sustainability and supporting locals. 5. I love supporting local businesses 6. Its healthy and I like to support the town 7. I want to support local economy and be healthy Local foods to me are foods that 1. are grown in NC 2. are grown locally. 3. Are grown in NC 4. Are grown locally 5. Are grown locally 6. Are better for you 7. Are grown on local farms When Im grocery shopping I want 1. To buy way too much. 2. To go fast 3. Things clearly marked 4. To buy all natural/healthy things 5. To get everything on my list 6. Healthy, local options 7. To eat everything I grocery shop at ___________ because ___________________... 1. Just Save in Graham because kid friendly and co-op has miniature shopping cart Harris Teeter has free samples and balloons and cookies 2. Lowes and Co-op because its close and both because they have gluten free options 3. Harris Teeter convenient and familiar 4. Harris Teeter 24/7 5. Harris Teeter for convenience 6. Harris Teeter because it is convenient, good, and familiar 7. Harris Teeter because great selection, trust products, and family

For produce I shop at 1. Harris Teeter 2. Harris Teeter 3. Harris Teeter or Co-op 4. Harris Teeter 5. Harris Teeter 6. Harris Teeter or Co-op 7. Lowes Food lion is closer but I dont trust their produce. Feel like you might get robbed in parking lot of Food Lion. Harris Teeter gives student discounts but dont really advertise it. Mom is a Vic card member and get groceries off moms card. Co-op is really expensive and selection is not huge. Harris Teeter is closer and convenient. Born going to Harris Teeter. Lowes and food lion are foreign to me. Didnt grow up going there. Whatever mom chooses is where I choose to shop.

For household necessities and pantry items I shop at 1. Target or BJs 2. Target and Lowes 3. Walmart, Target, Harris Teeter 4. Harris Teeter or Walmart 5. Target/Walmart 6. Harris Teeter and Target 7. Harris Teeter For some reason the flu is going to happen at Walmart for me. Safer at Target.

Campaign Concepts:
#1: Find your Balance Favorites: 3 Time management Balance between quality and price Yoga Finding quality food but also having it be a good deal. Get what you can get that is good for you but do not spend 300 dollars at the grocery store. Not going overboard. Not being busy having a margin. Life feeling good. Having time to get things done but also having time for life. Not being busy. Time for life and productivity #2: Bucket List Favorites: 2 Things you want do before you die Accomplishing goals Living life Westside Market in Cleveland has huge bucket list wall The movie Too young to create a bucket list you know youre gunna die you make a list Living! Making goals to do something during life. Making the most of every moment/ day. End of something (bucket list for college, for year, for life) Crazy things you want to do like skydiving Jump in the fountain, selfie with Leo Lambert #3: Where life comes together Favorites: 2 Everything gets done on time and perfectly. All of the pieces fit together/all of the things you have worked for finally pays off. Jesus Everything goes your way Everything runs smoothly Feeling purpose Pass classes Having purpose Contentment in your life. Life working out

2. Sources
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