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HONDA BIKE

INTRODUCTION
Honda Motor Company, Limited is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the worlds largest motorcycle manufacturer since 1959, and became the second-largest Japanese automobile manufacturer in 2001. Honda was the eighth largest automobile manufacturer in the world behind , Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, which began production in 2012. In 2013, Honda invests about 5.7% of its revenues in research and development (6.8 billons of dollars).

VISION & MISSION STATEMENT


Vision Market leader in the motorcycle competitive centre of production and exports. Mission A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects. industry, emerging as a global

HISTORY
In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees.

As a young man, Hondas founder, Soichiro Honda (17 November 1906 5 August 1991) had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races.. After attending engineering school without graduating, and visiting factories around Japan to better understand Toyotas quality control processes, by 1941 Honda was able to massproduce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.

Company background

Name Industries served

Honda Motor Company, Ltd. Automotive, Aviation, Telematics

Geographic areas served Worldwide Headquarters Current CEO Revenue Profit Employees Main Competitors Japan Takanobu Ito 7.948 trillion (2012) 211.48 billion (2012) 179,060 (2012) Daimler AG, Ford Motor Company, General Motors Company, Nissan Motor, Toyota Motor Corporation, Suzuki Motor Corporation, Volkswagen AG.

Honda Motor Company is a Japanese company producing automobiles and motorcycles. Honda is the largest engine producer in the world in terms of units as well. The firm was the eighth largest automaker in the world in 2011. Impact of design Design-in suppliers developing parts which have a high inter-relationship in fit or function with other parts may be asked to participate as a guest engineer. Suppliers' engineers actually work at Honda R&D facilities hand-in-hand with Honda engineers from the very early stage of development. The Guest Engineer program helps Honda's local procurement efforts and spurs the development of new technologies by both suppliers and Honda. By doing this they can retain their customers Production started in 1953 with H-type engine (prior to motorcycle). Honda power equipment reached record sales in 2007 with 6,4 million units. By 2010 (Fiscal year ended 31 March) this figure had decreased to 4,7 million units. Cumulative production of power products has exceeded 85 million units (as of September 2008).

Product offers:
1. Automobiles 2. Motorcycles 3. Power equipment & engine

Honda power equipment includes:


Engine Tiller Lawn mower Robotic lawn mower Riding mower Trimmer Mower Blower Sprayer Hedge trimmer Snowthrower Generator, welding power supply Pumps Outboard engine Inflatable boat Electric 4-wheel Scooter Compact Household Cogeneration Unit

Q 3 ;Process that support a customer to avail a product:


Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka. The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, Mxico, New Zealand, Malaysia, Indonesia, India, Thailand, Turkey, Taiwan, Per and Argentina. As of July 2010, 89 percent of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yens advance to a 15-year high against the dollar.

Hondas Net Sales and Other Operating Revenue by Geographical Regions in 2007
Geographic Region Total revenue (in millions of )

Japan

1,681,190

North America

5,980,876

Europe

1,236,757

Asia

1,283,154

Others

905,163

American Honda Motor Company is based in Torrance, California. Honda Racing Corporation (HRC) is Hondas motorcycle racing division. Honda Canada Inc. is headquartered in Markham, Ontario, their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India, Guangzhou Honda and Dong feng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan.

STRATEGIC GOALS
Customers Our customer are the reason and the source of our business. It is our joint aim with our dealers to ensure that our customers enjoy the highest level of satisfaction from use of Honda Motorcycles. Quality To ensure that our products and services meet the set standards of excellence. Local Manufacturing To be the industry leader in indigenization of motorcycles parts.

Technology To develop and maintain distinct business advantages through continuous induction of improved hard and soft technologies. Shareholders To ensure health and viability of business and thus safeguarding shareholders interest by maximizing profit. Payments of regular satisfactory dividends and adding value to the shares. Employees

To enhance and continuously up-date each members capabilities and education and to provide an environment which encourages practical expression of the individuals potential in goal directed team efforts and compensate them attractively according to their abilities and performance. Corporate Citizens To comply with all government laws and regulation, to maintain high standard of ethics in all operations and to act as a responsible members of the community
Q4 operations
We opened our first U.S. plant in 1979 and have evolved into a company that directly employs nearly 25,000 Americans. More than 100,000 workers are employed at authorized Honda automobile, motorcycle and power-equipment dealerships in the United States. Tens of thousands of additional Americans are employed by more than nearly 600 U.S. suppliers from which Honda purchases parts and materials. Honda is proud to provide jobs that help better the American economy and will continue to work hard to do so.

What is Honda? Honda is an entity that realizes the dreams of individuals and spreads joy to people. Hondas philosophy, unique corporate culture, pursuit of challenges that fulfill individuals dreams and variety of products and activities born of challenges will remain the foundation of the Honda brand. We will continue building on our history of realizing peoples dreams. Hondas Driving Force The expectations and appreciation of people around the world for our dreams. People see Honda as pursuing its dreams and always remaining a step ahead of the world. This image and the peoples appreciation of our outlook will continue to be the driving force of the Honda brand. Hondas Goal in Branding To create a brand that is supported by peoples expectations and appreciation.

Q 2 Quality Policy

Commitment to provide high quality motorcycles & parts Right work in first attempt and on time Maintain and continuously improve quality Training of manpower and acquisition of latest technology Safe, clean and healthy environment Market leadership and prosperity for all

Because of the established international nature of the purchasing function, Honda is committed to maintain free trade, treating all suppliers equally regardless of size, location, or national origin. From this international environment, Honda has developed and maintains a basic purchasing policy that can be described using the following principle: Honda will buy from the most competitive suppliers in order to fulfill customer satisfaction. Customer Satisfaction This principle is based on the idea that Honda's suppliers are not simply selling their parts to us, they are selling their parts to our customers through us. We expect each supplier to develop the same commitment and dedication to customer satisfaction as we have. To accomplish customer satisfaction, what Honda requires of suppliers is competitiveness in what we call Q.C.D.D.M. 1. Quality Quality is the most important factor in ensuring customer satisfaction. We believe quality must be built into the product during the production process. Quality cannot be assured in the final inspection process. It is the responsibility of each supplier and each individual worker to ensure quality. A commitment by the supplier at every level from the top management to the individual worker is essential to continually improve quality.

2. Cost Competition in the parts supply industry has become very strong in recent years. Honda is determined to provide products at competitive prices and value for the money. Suppliers are expected to achieve target cost through their ideas, technologies, improved productivity, plus joint efforts with Honda in VE/VA (Value Engineering/Value Analysis) activities. We require suppliers' continuous efforts to reduce cost year by year.

3. Delivery Honda employs the just-in-time production system. In order to respond quickly to our customer's needs, it is becoming more and more critical to produce products with the shortest possible lead-time. Adopting just-in-time lean production will raise supplier's competitiveness in cost and quality. 4. Development In responding to ever-changing customer demands, and to provide high quality yet cost competitive products, Honda relies heavily on established suppliers as a source for development and improvement of technology. In the course of development, emphasis will be put on uniqueness. We believe uniqueness in design or specification is a part of competitiveness. It is this uniqueness that makes up the identify of our products. Suppliers are expected to have ability to realize such demand of uniqueness through their technology and know-how in development in a timely manner with high cost performance. 5. Management

It is important for a supplier's management team to be strongly customeroriented and to provide effective leadership for the entire company that expects to fulfill Q.C.D.D. Such management effort promotes mutual trust between the supplier and Honda. Supplier Participation in Development q 5 Design-In As Honda is heavily dependent on the outsourcing of parts, design-in activities are crucial to successful development and production. Design-in is a process in which engineers from suppliers work together with our engineers in the early stage of the vehicle development, in order to better utilize the suppliers' expertise which will help us to develop the best design in the shortest timeframe.

In prototype development, suppliers are expected to follow the development cycle, identified below, until a mutual agreement between both parties is reached on the best design. Of course the time requirement of each development event must be strictly met. Thus we can identify any potential problems and take necessary countermeasures long before reaching the production stage.

To participate in the Design-in program, both of the following conditions must be met. 1. Parts An example of parts that we consider suitable for this program is a part in which the suppliers' technology/know-how can best be utilized in the earliest stages of development. 2. Suppliers Suppliers we choose to work together with in this program are those evaluated and selected in the light of the criteria of competitiveness, "Q.C.D.D.M." described above.

SWOT Analysis of Honda Motors


Strengths High R&D

Innovation Market share leadership in smart segment Strong brand equity Unique products Production system that is refined over the years

Weaknesses
High cost structure compared to China Company depends on profits coming from throughout the world, thus subject to global economies performance. Opportunities Now a day, Customers continuously increased interest into less fuel consuming and minimum pollution cars, Honda Motors having powerful R&D to develop these types of cars for taking more and more benefit of the market. Customers required quality product with paying minimum cost. Honda motors taking this advantage having his product minimum cost and best quality as compare to other products. Threats Economic slowdown due the financial crisis in 2008 External changes (government, politics, taxes, etc.) Lower cost competitors or imports from OBJECTIVE "Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956)

METRO GROUP OF COMPANIES

WHEN BRANDS BECOME BELIEF

METRO Group of Companies G.T. Road, Gujrat Pakistan. Gujrat

Pakistan info@metrogroup.com.pk +92 053-3525201-02 +92 053-3525209

Introduction and HISTORY:


Metro Group of Companies was Established by "YUNAS" Group of Industries in 1973, incorporated as a Private Limited Concern on 7th October 1985.Begin with manufacturing of Electric Fans in Pakistan in the Brand name of METRO, in different designs and sizes. It includes special varieties of Ceiling, Pedestal, Exhaust, Double Action Bracket Fans, Table and Circumatic Fans which display their professional expertise, skill and are equally renowned locally and abroad. The Company has also started a new setup of manufacturing of Household Appliances, which include METRO Motor Cycles, Washing Machine, Gas and Electric-heater, Air Coolers and Geysers in beautiful designs.

As a corporate guiding principle, METRO believes in providing best of services to their clients with truthful information. Their extra friendly activities keep their members and dealers cheerful and always ready to provide a helping hand.

Mission:
The main goal of METRO is to improve the level of customer service in Motor Bikes, Electrical Fans and in Household Appliances Manufacturing. Hence the operation of the delivery services and distribution Is. professionally handled by the experienced staff. We believe in providing fastest and efficient services to our clients backed by the State of Art Manufacturing equipment and modern quality control systems. All these things are our back-up power to achieve our targets and goals. Our mission is to set our operations around your needs, building a one to one relationship with each individual customer and tailoring our service according to your requirements.

Vision:
MEETING YOUR DREAMS Quality is everything what we execute, Right first time, on time, every time. WE INNOVATE NOT IMMITATE. We being quality conscious are approved by following quality institutions:

METRO Quality Products have been awarded Certification ISO-9002:1994. Certificate No. Q-SC-5755 DT 5/4/2000 by DET Norske Veritas (DNV)..

Saudi Arabian Standard Organization (SASO) under International Conformity Program by Intertek Testing Services (Singapore) Pte Ltd.

Pakistan Standard and Quality Control Authority, Standard Development Centre (PSI-1). Also Registered with E in Cs Branch, General Headquarters, Rawalpindi (M.E.S.) Enlisted as Manufacturers/Exporters in Engineering Development Board (E.D.B.) Ministry of Industry, Government of Pakistan.

"The first Pakistani fan which is registered with Government of Kuwait".

We have met all the above quality certifications criteria due to our highly qualified, experienced and devoted operational staff under the supervision of professionals, supervisors & inspectors under secure working environments. We are producing environmental friendly and energy saving products.

Metro Appliances:
Following are the products which are manufactured by the Metro.

Metro Motorbikes:
There are three categories of bikes which are manufactured by Metro.

1. Metro Bikes MR 70-RED. 2. Metro Bikes MR 70-BLACK. 3. Metro Bikes MR 70-RED LIMITED

Metro Fans:
There are seven categories of fans which are manufactured by Metro 1. CELLING FANS. 2. CIRCUMATIC FANS. 3. EXHAUST FANS. 4. LOUVER FANS. 5. PEDESTAL FANS. 6. TABLE FANS. 7. TABLE FANS.

Available resources Resources:


The Industry operates from 25 Acres facility incorporating Factory, Stores, Offices and Display Centre. Workforce = 600 Office Staff = 60 International Marketing Coordinators =77

International Dealers =41 Board of Directors =5 Distributors in Pakistan =110 Fixed Assets Value = US $ 5 m Stock Value = US $ 4 m

Objective The METRO Bike and Ride Access and Implementation Plan will define a prioritized set of high-quality links between the bicycle and transit networks in the METRO service area to maximize the ability to make bicycle-transit linked trips for all users. Goals

To enhance bicycle access to METRO facilities with a focus on the highest potential locations To create inter-jurisdictional consensus on recommendations and partnerships that facilitate on-the-ground improvements with the associated project costs of each To improve bicyclist accommodations at METRO facilities, especially Park and Ride lots, transit centers and rail stations To identify recommendations for METRO to consider as it develops a comprehensive plan for bicyclists To implement programs and standards that make the METRO system easy for bicyclists to understand and use

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