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ANALYSIS OF SUPPLIERS PERCEPTION TOWARDS
THE ONLINE PROMOTIONAL ACTIVITIES OF
INDIAMART INTERMESH
Partial Fulfilment of the Requirements for the Award of
Post Graduate Diploma in Management
(Recognized ! A"CTE# $inistr! of %R&# 'o(t) of "ndia*
By
+,+%O-AN .ANERJEE
PG10-092
Batch 2010-12
Under the guidance of
Professor) /A$A0 ',PTA
Professor)($ar1eting*
"N$ANTEC# 'haziaad
Integrated Academy of Management and Technology
Ghaziabad
20.07.2011
ANALYSIS OF SUPPLIERS PERCEPTION TOWARDS
THE ONLINE PROMOTIONAL ACTIVITIES OF
INDIAMART INTERMESH
at
INDIAMART INTERMESH LTD
By
SUSHOVAN BANER1EE
Batch 2010-12
Under the guidance of
Prof) /amal 'u2ta
"N$ANTEC# 'haziaad
Integrated Academy of Management and Technology
Ghaziabad
1ULY, 2011
CERTIFI CATE FROM THE ORGANISATION
Acknowledgement
"t gi(es me immense 2leasure to 2resent this 2ro3ect re2ort on 4ANALYSIS OF
SUPPLIERS PERCEPTION TOWARDS THE ONLINE PROMOTIONAL
ACTIVITIES OF INDIAMART INTERMESH LTD" carried out ! online
research in 2artial fulfillment of 2ost graduate di2loma course) This 2ro3ect is the
result of time# efforts and 1nowledge contriuted ! (arious memers of the
organization "N$ANTEC) The &issertation 2rogramme was the great e52erience
for me as in this " got the o22ortunit! to learn and e52erience the research wor1
No wor1 can e carried out without the hel2 and guidance of (arious 2ersons) " am
ha22! to ta1e this o22ortunit! to e52ress m! gratitude to those who ha(e een
hel2ful to me in com2leting this 2ro3ect re2ort) The! ha(e een the source of guide
and moti(ation for the com2letion of the 2ro3ect)
" would ta1e the o22ortunit! to than1 $r) /amal 'u2ta (Prof# "N$ANTEC* for
2ro(iding me a chance to wor1 eing a mentor for the 2ro3ect)
Finall! " would li1e to than1 m! 2arents# friends and all well6wishers who
encouraged me to do this research wor1)
Table of Contents
1. Executive Summary
2. Introduction
2.1. "ndustr! O(er(iew
7)7)8 +er(ice o(er(iew
7)7)7 .usiness Enhancements
7)7)9 Awards : Achie(ements
7)7); Cor2orate <esites
1. Research Objectives
2. Literature Review
7)8) "ndia$art6 -alue Pro2osition
7)7) -alue Pro2ositions
7)9) .enefit to .u!ers
7);) .enefit to +ellers
7)=) Online director!
2.6. Trade 0eads
3. Conceptual Framework
=)8 E Commerce +olution
=)7 &!namic Product Catalogue
=)9 Enter2rise $ailing +olution
=); 0ead $anagement +er(ice
4. Research Methodology
;)8)Research &esign
;)7)&ata Requirements
4.3.&ata Collection $ethod and "nstrument
;);)+am2ling and +am2le +ize
;)=)&ata Anal!sis Techniques
5. Data Analysis and Interpretation
6. Findings of the Study
7. Recommendations
8. Conclusions
References...........................................................................
Annexures...........................................................................
Annexure A
Annexure B
EXECUTIVE SUMMARY
<or1ing with "N&"A$ART "NTER$E+% 0T& was a great o22ortunit! and a great 2leasure to
me) &uring the whole research " was considered as the 2art of the "ndia$ART famil! and this
2ro(es the co o2eration among the (arious de2artments and the em2lo!ees of "ndia$ART)
The main o3ecti(e of the research was to stud! the efficienc! of the mar1eting strateg! of
"ndia$ART and to 3udge its mar1eting 2osition#its strength o(er the com2etitors and the wa! to
utilize it to ha(e the enefit )+ince "ndiamart is a 2rominent .7. industr! # it actuall! acts as a
2latform where the u!ers and the sellers meet to 2erform their usiness) The research was
conducted 1ee2ing the o3ecti(e as the main and the conclusions drawn were that the
"ndia$ART holds a (er! good 2osition in .7. industr!)
The mar1eting strateg! of the com2an! was also fulfilling its aims and was u2 to the mar1) The
main strength of the com2an! was its customized solutions and the wea1ness was that it holds a
good ser(ice range ut is costl! as com2ared with the com2etitors) The com2an! 2erformance
gra2h is rising da! ! da! showing its 2rogress which could also e 3ustified on the asis of the
(aluation 2ro(ided ! Ale5a)com) "n this 2ro3ect the su22liers> 2erce2tion o(er the online
2roducts> 2romotion is highlighted) <hat the su22liers thin1 and what are their adequate
strategies through which their 2roduct is e52osed online through "ndia$ART is eing
researched) &uring the course of this 2ro3ect " was also fortunate enough to e ale to stud! the
2romotional acti(ities li1e cou2on distriution #2artici2ation in trade fair #etc)The re2ort contains
the findings arri(ed after detailed anal!sis of the data recei(ed through filling the questionnaires
! the different su22liers)" went to se(eral su22liers> organization and had a detailed discussion
aout their 2romotion of 2roducts ! "ndiamart)com)
C%APTER
7
"NTRO&,CT"ON
COMPANY PROFILE
"ndia$ART)com is the "ndia?s largest online .7. mar1et2lace for +mall : $edium +ize
.usinesses# connecting gloal u!ers with su22liers) The com2an! offers a 2latform : tools to
o(er 8 million su22liers to generate usiness leads from o(er = million u!ers# who use the
2latform to find reliale : com2etiti(e su22liers) The com2an! has o(er ;@@@ em2lo!ees located
across A= offices in the countr!) "ts e5isting in(estors include "ntel Ca2ital and .ennett# Coleman
: Co) 0td)
"ndia$ART)com offers ser(ices that enale small : medium size usinesses generate usiness
leads (online catalogsBstore6fronts*# estalish their crediilit! (third 2art! (erified trust 2rofile*
and use usiness information (finance# news# trade shows# tenders* for their usiness 2romotion)
"ndia$ART)com has won numerous awards o(er the !ears# which include co(eted CRed %erring
Award># CEmerging "ndia Award># and man! others) The com2an! has also een widel! co(ered
! media for its 2ioneering role in 2romoting +$E usiness in the countr!)
SERVICE OVERVIEW
"t 2ro(ides a com2rehensi(e online mar1eting 2rogram that 2ro(ides enhanced enquir!
generation of different 2roducts through their &DNA$"C CATA0O',E of 2roducts)
<ith star su22liers # it hel2s to gi(e a 2remium 2ositioning among su22liers in all rele(ant
categories)
"t 2ro(ides TR,+T +EA0 which is a usiness (erification ser(ice that chec1s su22liers
records of e5istence# crediilit! and trustworthiness for the enefit of the u!ers)
"t 2ro(ides leading su22liers which are the right choices for the com2anies who ha(e a right
mi5ture of infrastructure #management ca2ailities and e52erience in ser(icing gloal u!ers)
"t also 2ro(ides anner ad(ertising to uild the rand so as to attract the u!ers)
"n short it is a .,+"NE++ PRO$OT"ON CO$PAND offering ser(ices and solutions to small
and medium le(el usiness in "ndia for increasing re(enues or reducing cost using internet :
internet technolog!)
CORPORATE INFORMATION
<e ha(e uilt oursel(es to e self6sufficient) Our guiding 2rinci2les are a mElange of
traditional usiness ethics and contem2orar! good go(ernance needs) <e set higher and
tougher 2erformance : go(ernance enchmar1s in our industr! as we mo(e ahead)
Our customers ha(e alwa!s found an integrated usiness 2romotion solution more
(aluale than a sim2le we 2resence) &ri(en ! this 2reference of our customers# we
ha(e uilt oursel(es on the 1e! 2illars of smart 2eo2le : smart solutions for usiness
2romotion) <e ha(e de(elo2ed an integrated solution deli(er! framewor1 which
incor2orates .7. mar1et2laces# "nternet technolog! and industr! 1nowledge)
)
""0>s first .7. mar1et2lace 6 "ndia$ART)com# mar1ed the eginning of online 2resence
of "ndian usinesses for a gloal e52osure) The di(ersities of usinesses ma1es it
im2erati(e for us to custom deli(ers our solutions) This 2resents a great challenge of
accumulating : using industr! 1nowledge to deli(er high qualit! solutions)
ABOUT INDIAMART INTERMESH LTD
<e endea(or to ma5imize (alue for our customers ! offering those efficient and cost6
effecti(e solutions for usiness 2romotion# 2rocess su22ort and transaction
accom2lishment)
Our customers ha(e alwa!s found an integrated usiness 2romotion solution more
(aluale than a sim2le we 2resence) &ri(en ! this 2reference of our customers# we
ha(e uilt oursel(es on the 1e! 2illars of smart 2eo2le : smart solutions for usiness
2romotion) <e ha(e de(elo2ed an integrated solution deli(er! framewor1 which
incor2orates .7. mar1et2laces# "nternet technolog! and industr! 1nowledge)
""0?s first .7. mar1et2lace 6 "ndia$ART)com# mar1ed the eginning of online 2resence
of "ndian usinesses for a gloal e52osure) <e toda! ser(e our customers through a
networ1 of o(er =@ industr! B 2roduct mar1et2laces# ma1ing us the largest integrated .7.
mar1et2lace networ1 from "ndia)
<e ha(e alwa!s seen "nternet as a usiness facilitator rather than a technolog!
2henomenon) Our usage of "nternet technolog! has therefore een directed towards
usiness 2romotion of our customers) Toda!# we cater to o(er F#@@@ customers and ma1e
"nternet technolog! wor1 for their usiness) The di(ersities of usinesses ma1es it
im2erati(e for us to custom deli(ers our solutions) This 2resents a great challenge of
accumulating : using industr! 1nowledge to deli(er high qualit! solutions) ""0 has
de(elo2ed and estalished standards for solution deli(er! and is "ndia?s first organization
of its 1ind to recei(e an "+O certification) TEA$ ""0 is 2oised to ma5imize the (alue
deli(ered to our customers through continuous inno(ation and learning)
Vision and Mission
<e endea(or to ma5imize (alue for our customers ! offering those efficient and cost6
effecti(e solutions for usiness 2romotion# 2rocess su22ort and transaction
accom2lishment)
VISION
<e stri(e to ecome an integral 2art of e(er! organisation>s usiness 2romotion 2lan)
<e en(ision 2ro(iding com2lete usiness enhancement and 2romotion ser(ices to our
clients)
MISSION
<ith firm elief in our (ision and with com2lete dedication integrit! and honest!# we
endea(or to generate 2rofitale returns for our customers through high qualit! usiness
2romotion ser(ices and solutions that enhance re(enues and are cost effecti(e at the same
time)
Fact Sheet
""0 started its o2erations in 8GGH and has stood its ground e(en in the toughest times) <e
had a 2rofitale usiness e(en when other com2anies in this domain found it hard to
sustain) Toda!# we o2erate from a 8F#@@@ sq) ft) office in Noida (near &elhi*# and ha(e 7@
ranch offices s2read all o(er the countr!) Our team includes o(er ==@ 2rofessionals from
di(erse ac1ground# ound together to ser(e o(er F@@@ customers)
%ighlightsI
8GGH6GA
J 0aunched "ndiamart)com as "ndia?s first online .7. director!
J +uccessfull! introduced the conce2t of free listing and free6quer! forwarding to
familiarize "ndian +$Es with the enefits of "nternet for usiness 2romotion
J Accom2lished "ndia?s first e6commerce 2ro3ect for Nirula?s (htt2IBBnirulas)com*
J .ro1e6e(en within si5 months of launch
8GGA6GF 8GGA6GF
Crossed 8@@ clients mar1
0aunched Tra(el)indiamart)com ("ndia?s largest tra(el 2ortal toda!*
J "nitiated franchisee networ1 uilding
8GGF6GG
J 0aunched %andicraft# A22arel and Finance channels
J <or1force increased to ;@
J .7. mar1et2lace networ1 crossed 8 million 2age (iewsBmonth mar1
8GGG67@@@
J Accom2lished ?.harat On 0ine? 6 $TN0?s online 2ortal 2ro3ect
J 0aunched auto industr! channel
J O2ened ranch office in $umai
7@@@6@8
J Touched = mn 2age (iewsBmonth
J Crossed 8@@@ clients mar1
J Crossed 8@@#@@@ usiness queriesBmonth
J Accom2lished Online 2ro3ects for %%EC# Jindal Organization# $odiCor2#
J <on .ritannica (."'* Award for Tra(el)indiamart)com
J New .ranch Office in Chennai
J Profits increased ! 87)FK o(er last !ear
7@@86@7
J &eclared as Lthe onl! 2rofitale "ndian &otcom# with 2ositi(e cash flowsL !
.usiness <orld 6 Co(er +tor!I 8; $a! 7@@8 issue
J Added to its ser(ice 2ortfolio 6 Electronic Trade Offers# and Request for
Muotation B Request for Pro2osal
J Recognized ! CN.C "ndia as one of the onl! 2rofitale dotcoms in "ndia
ased on re2ort ! $c/inse!
7@@76@9
J $o(ed o2erations to state6of6the6art NO"&A de(elo2ment center
J 0aunched Online %otel Reser(ation +!stem
J 0aunched E5im)indiamart)com
J Crossed 7 la1h usiness queries mar1 with 87 million 2age (iews
7@@96@;
J 0aunched Trust +EA0 to ridge the trust ga2 in .7. trade
J Crossed 9@@@6clients mar1
J Touched 7H million 2age (iews 2er month# generating more than 9 lac
usiness queries)
7@@;6@=
J .ecame the first "+O G@@8I7@@@ com2an! in its domain
J 0aunched an online 2a!ment gatewa! A.CPa!ments)com
J Crossed F@@@ clients
7@@=6@H
J "ndia$ART)com com2leted ten successful !ears (8GGH67@@H*
J Crossed 8@#@@@ clients mar1
J 0aunched $&C# a four62age online catalog for clients
J "m2lemented cor2orate6wide <E.ERP
J Acquired new office at .6H# +ec F# NO"&A
J ""0?s "ndian 'ifts Portal ("'P* team hit the charts with Rs) 8)9 crores
Future Growth Initiatives
""0 has een successfull! ser(ing usinesses through its we6ased usiness 2romotion
ser(ices) <e ha(e een ale to ma1e a mar1 on the gloal trade ma2 ! assisting our
customers reach out to their customers gloall!)
<hile we inno(ate continuousl! to offer greater (alue through our usiness 2romotion
ser(ices# we wish to model oursel(es into a gloal# com2lete usiness 2romotion
solutions organization)
<e are acti(el! 2ursuing our wa! into the world of .7. 2ulishing and Trade fairs) Our
entire suit of solutions shall e gi(en an international dimension to ser(e a trul! gloal
customer ase) ,sing our e52erience of ser(ing "ndian usinesses# we 2lan to scale our
solution deli(er! framewor1 to the international le(el and ser(e customers across national
oundaries)
Core Values
For us the! are sim2le and straightN Ta1e res2onsiilit!# wor1 with 2assion and
commitment# mo(e ahead as a team and conser(e the integrit!)
<e firml! elie(e that core (alues 1ee2 organizations stale and focused to the common
goal) Our core (alues ha(e hel2ed us achie(e our mission to ring measurale enefits to
our customers)
Res2onsiilit!
Res2onsiilit!# not 3ust of qualit! wor1 ut also of continuous self6de(elo2ment# of our
decisions and of our actions) This hel2s us thin1 rationall! and 2ro(ides a sense of
accountailit! to oursel(es# our commitment to customers and to our colleague)
Passion
<or1 at ""0 in(ol(es constant inno(ation and creati(it!) "t in(ol(es a continuous thought
2rocess to get tangile enefits to our customers# ta1ing into account the uniqueness of
their 2ur2ose) Passionate 2eo2le with a determination to ma1e the difference are the ones
who ma1e this 2ossile)
Team <or1
LTogether we can achie(e the im2ossileL is our elief) Our success is a result of our
teamwor1) E52erts from the field of management# mar1eting# "T# arts# content : (arious
other disci2lines wor1 as a team on e(er! 2ro3ect# e(er! endea(or) &edication# 2assion
and teamwor1 are the true means to our mission fulfillment)
"ntegrit!
<e realize the im2ortance of the 3o : information we handle) <e understand the
res2onsiilit! that each memer of our team has to shoulder and we do that with highest
le(els of trust# honest! and integrit! 6 of 2ur2ose and action)
Performance "ndicators
""0 started with a team of ; 2eo2le in a 8@@ sq) ft) room in 8GGH and launched "ndia?s first
trul! interacti(e online usiness director!) +ince then# we ha(e grown to a team of o(er
F@@ 2eo2le o2erating from 7= offices in "ndia toda!
Awards : Achie(ements
+uccess of our customers is our greatest achie(ement) Their confidence in us and our
inno(ation# to gi(e them the est# has got us a22lauds from (arious sources
J ""0?s successful usiness model featured on CN.C "ndia as anal!zed ! $c/inse!
J &eclared as "ndia?s onl! 2rofit6ma1ing dotcom com2an! ! .usiness <orld
(Co(er stor!*
J +2ecial footage for ""0?s contriution in enaling e6usiness for e52orters from
$oradaadN $r) &inesh Agarwal inter(iewed ("ndia Tomorrow 6 ..C News*
J <ww)indiantra(el2ortal)com
ags eighth L."'L Award from .ritannicaindia)com
J "ndia$ART)com nominated for .ritannica "nternet 'uide (."'* Awards for
e5cellence on "nternet)
J "ndia$ART)com listed among To2 "ndian <esites under .usiness 6 to
usiness categor! ! Ecomread!
J The est "ndia related !ellow 2ages on the Net 6 Cosmo2olitan
J To2 "ndian +ite ! www)indiatimes)com
J Termed as ?Online 'atewa! to "ndian mar1et2lace?6 The Economic Times
J .est Tra(el +ite6 www)indiantra(el2ortal)com ! "ndia OnlineI && News
J +ite of the da! 6 %andicraft)indiamart)com ! Oee News
0isted in the To2 "ndian "T organizations sur(e! ! &ataquest)
J "ntermesh +!stems listed in the to2 A@ "ndian "T organizations !
Communications <orld)
J "ndiamart)com# handicraft : finance to26rated amongst "ndia?s most wanted
+ites 6 PC <orld
J "ntermesh +!stems listed amongst "ndian "T com2anies 6 &ataquest
J Nominated amongst the To2 = "ndian +ites ! $icrosoft
J Termed as The $ost "nteracti(e Trading Oone on the Net ! The Economic Times
SOLUTION
L+mart +olutions for .usiness PromotionL is the guiding factor for our R:& and
solution inno(ation) Our a22roach to customer satisfaction is ased firml! on
our elief that we offer com2lete solutions (is6P6(is stand6alone ser(ices)
<e assist our cor2orate customers in realizing their usiness enhancement goals through
our e52erienced# multi6disci2line teams and a com2rehensi(e set of ser(ices# all under
one roof) <e understand the factors influencing usinesses# their mar1ets and di(erse
needs) This hel2s us assist our customers ! identif!ing the right solution and im2lement
it in the est 2ossile wa!)
,nli1e most cases where different com2onents required for cor2orate wesites are
sourced from different com2anies# our customers find it con(enient in dealing with a
single entit! for e(er!thing)
Our main o3ecti(e is to ring tangile and intangile enefits to our customers through
2rofessionall! de(elo2ed and well6mar1eted 7 2roduct catalogs) <e ta1e into account
indi(idual needs and offer assistance in 2lanning : im2lementing online mar1eting
strateg!) Each customer is assigned a 2ro3ect manager# with a team of 2roficient wesite
designers# 2rogrammers# content writers and we mar1eting 2rofessionals) <e also
underta1e the tas1 of we 2romotion and ensure online (isiilit!) An online u!ing
2rocess# .7. or retail# would ne(er e com2lete without e6commerce de2lo!ment an! e6
commerce de2lo!ment requires three asic thingsN an online catalogue# a sho22ing cart
and a 2a!ment gatewa!) <e offer all three under one roof) <e ha(e our own 2a!ment
gatewa! LA.C2a!ments)comL to 2ro(ide single 2oint solution to our customers)
BUSINESS ENHANCEMENT
<e offer usiness enhancement solutions that can e customized to ser(e the interests of
the +$E segment as well as large enter2rises# from di(erse industries)
<e understand the factors influencing usinesses# their mar1ets and di(erse needs) This
hel2s us assist our customers ! identif!ing the right solution and im2lement it in the est
2ossile wa!) <e assist cor2orate to interact with their customers# 1ee2 the sta1eholders
u2dated and augment their rand identit! on the we)
<or1ing with customers from different industries hel2ed us de(elo2 a multi6feature
2roduct that ma1es online 2roduct management eas!) &esigned for the +$E segment# it
offers gloal e52osure to manufacturers# su22liers : ser(ice 2ro(iders to enhance their
sales) <e understand gloal u!er?s information needs : eha(ior cou2led with e52ertise
in communicating the right message to them)
<e offer technical s1ills : tools along with good usiness 2rocess
1nowledge for online commerce setu2# whether .7. or retail)
<e are geared to ada2t to our customers? unique demands and offer customized solutions
with equal ease)
)
Corporate Websites
Cor2orate need to interact with their customers# ha(e to 1ee2 the sta1eholders u2dated#
create and maintain a rand identit! and 2ro3ect (arious as2ects of usiness) "nternet
ased communication : mar1eting is toda! an integral 2art of their strategic mar1eting :
communication 2lan and therefore it needs a different treatment than a sim2le wesite for
a usiness)
<e assist our cor2orate customers in realizing their usiness enhancement goals through
our e52erienced# multi6disci2line teams and a com2rehensi(e set of ser(ices# all under
one roof) ,nli1e most cases where different com2onents required for cor2orate wesites
are sourced from different com2anies# our customers find it con(enient in dealing with a
single entit! for e(er!thing)
<e ta1e into account indi(idual needs and offer assistance in 2lanning : im2lementing
online mar1eting strateg!) Each customer is assigned a 2ro3ect manager# with a team of
2roficient wesite designers# 2rogrammers #content writers and we mar1eting
2rofessionals) <e also underta1e the tas1 of we 2romotion and ensure online (isiilit!)
<ith our e52erience in managing com2le5 and multi6 disci2line cor2orate wesite
2ro3ects# we ensure etter results for our customers with least hassles)
)
C%APTER
9
RE+EARC%
O.JECT"-E+
RESEARCH OB1ECTIVES
1. To understand the online 2romotional acti(ities of a 2roduct li1e 6 Trade fare
#Print media #Electronic media)
2. To 1now how international u!ers are ale to access the largest dataase of
"ndian su22liers through "N&"A $ART)CO$)
9) To gain 1nowledge aout the (arious ma3or com2onents of online
2romotions li1e Online &irector!B"ndiamart Dellow Pages# Online Product
Catalogs# Trade 0eads # Product 2ortals)
;) To understand how usiness 2romotions are done through online to attract
customers through (arious 2ortals)
=) To sur(e! the mar1et through questionnaire 2re2aration and understand the
customer?s 2erce2tion regarding the online 2romotional acti(ities of the
$+$Es
C%APTER
;
0"TERAT,RE
RE-"E<
+tarting the 3ourne! from 8GGH# with a small memer in the functioning 2rocess# "ndia$ART has
tried to gi(e a smart 2ro2osition in the field of online 2romotional acti(ities)
IndiaMART.com- Shaping The Value Proposition
"ndia needed to im2ro(e its foreign earnings) The lieralized "nternational Trade
decisions in 8GGH included I
"ncenti(es on "m2ort and E52ort#
Focus on small and medium usiness)
Opportunity for IndiaMART
"nternet was widel! eing used in ,+ for usiness at a (er! low cost)
'loal u!ers saw "ndia as a lucrati(e su22lier in a numer of industries#
%ardl! an! organized su22lier information was a(ailale from "ndiaN E52ort
Promotion CouncilsBTrade Agencies did not offer enough informations also)
.ased on the ao(e #the targeted mar1et for us wasI
.usiness in "ndia Q matches with our geogra2hical 2resence#
+mall : $edium +ize Q willing to ta1e more ris1 in order to achie(e higher
growth#
"nterest in "nternational Trade6 high (alue 2ro2osition for sellers)
PURPOSE
Thus the main 2ur2ose of us that# <e are a usiness 2romotion com2an!#
offering +ER-"CE+ : +O0,T"ON+# to small and medium sized le(el
usiness in "ndia for increasing the RE-EN,E+ and RE&,C"N' CO+T+
using internet and "nternet technolog!)
B 2B MATCHMAKER
SELLERS
BUY
ERS IndiaMART
ON0"NE &"RECTORD <"T% 0AR'E N,$.ER OF RE'"+TERE& .,+"NE++E+ ATTRACT"N' 0AR'E N,$.ER OF .,DER+ AN& +E00ER+ T%,+ PRO-"&"N' A +O0,T"ON FOR .OT% T%E .,DER+ AN& T%E +E00ER+)
B2B MARKETPLACE
B2B Marketplace is a 42latformR where manufacturers# su22liers# distriutors and e52orters
meet through with the hel2 of search engines) +earch Engines are asicall! a we tool designed
to search for information on the world wide we) 0ist of search engines includes 'oogle# Dahoo#
$+N# as1)com etc) 4B2B marketingR meaning information or dataases of 4business to
business marketing) .7. $ar1et2lace is the hu of mar1eting tools through which search
engine scrolls dataases a(ailale on the net) B2B marketplace therefore 2ro(ides immense
1nowledge aout the 2roducts one wishes to u! or sell through or gi(e information regarding
their 2roducts# 2rofiles# ser(ices etc)
B2B Marketplace offers wide enefits to the manufacturers# su22liers# u!ers# e52orters as
well as im2orters)
ON0"NE &"RECTORD <"T% 0AR'E N,$.ER OF RE'"+TERE& .,+"NE++E+ ATTRACT"N' 0AR'E N,$.ER OF .,DER+ AN& +E00ER+ T%,+ PRO-"&"N' A +O0,T"ON FOR .OT% T%E .,DER+ AN& T%E +E00ER+)
0AR'E N,$.ER OF
.,DER+
0O< $AR/ET"N' CO+T+
T"$E ( FA+T +E00"N'*
RE0"A.0E .,DER+
LARGE NUMBER OF SELLERS
FAST & EASY INTERACTION
0AR'E N,$.ER OF
+,PP0"ER+
0O< $AR/ET"N' CO+T
T"$E (FA+T +E00"N'*
These benefits are as follows:
S One sto2 mar1et2lace for sellers and u!ers)
S $a1es Trading more eas! and con(enient)
S Pro(ides etter o22ortunit! for manufacturers# su22liers and con(enient sho22ing for u!ers)
S Time sa(ing and fastest mode of trading through online)
S Cost sa(ing and reduce ele(ated cost)
S "ncrease sale (olume ! 2ro(iding (arious online trading tools tools ! we 2ortals)
S "ncrease 2roducti(it! and hence generate re(enue to the com2an! ! 2ro(iding techniques and
more ad(anced method of online trading)
Therefore# B2B marketplace is a huge mar1et hu for manufacturers# u!ers# su22liers#
im2orters and e52orters) These 2ro(ide an o22ortunit! to trade etter and a(ail new usinesses
or ser(ices ! 3ust rowsing sites through online)
.usiness nowada!s in(ol(es man! more com2le5ities and intricacies include 'o(t) Rules :
Regulations# Countr! Trading 0aws# ET"$ Polic! and Other Trade 0aws : Associations)
+o# usiness o22ortunities ecomes (er! essential as it sa(es time and hel2s in a(oiding
usiness com2le5ities)
B2b PORTALS
.7. (usiness6to6usiness* wesites include all internet6ased technical solutions which
facilitate ser(ices in the estalishment of new trading relationshi2s etween com2anies and
su22orting the e5isting relationshi2s) "t can e termed as an e6mar1et for e6usiness transactions)
A .7. 2ortal 2rimaril! ser(es as a 2latform for wholesalers# retailers# distriutors and
manufacturers to carr! out their usiness acti(ities online) "t allows electronic transfer of orders#
in(oicing and 2a!ments) .7. stands for usiness to usiness# so in .7. site the communication
and transaction is etween one usiness (entures to another usiness (enture# here the targeted
customers are not a22roached directl!# it does not sell directl! to the end user)
.7. site has ecome one of the most sorts out and techno6sa((! mode for usiness transactions
as well as a 2latform for sales) "t 2ro(ides the user the o22ortunit! to reach out to com2anies and
usinesses gloall!) $ar1eting done through the .7. 2ortals is e5clusi(el! online thus there are
no 2rint# distriution or 2ostage costs 2lus it is measurale through so2histicated trac1ing
software) .7. online mar1eting is an essential 2art from u!er>s 2ers2ecti(e as well as seller>s
2ers2ecti(e) For u!ers it facilitates in searching new su22liers# 2ost u!ing requests# and search
for used or new in(estment goods) For a seller 2oint of (iew# it ma1es eas! to find out u!ers for
their 2roducts# the! could sell online new as well as used 2roducts) The! could e(en access the
information aout their com2etitors)
IndiaMART.com & The Network- Benefit to the Buyers
"nternational u!ers are ale to access the largest dataase of "ndian su22liers instantl!)
"ndia$ART)com is the onl! "ndian mar1et2lace which offers trusted su22lier 2rofiles#
which ma1es it easier for the u!ers to ta1e an informed decision)
0argest (ariet! of 2roducts# of desired qualit! from "ndia# it is the fastest mode of
communicating with a large numer of sellers simultaneousl!# there! reducing the total
cost of 2urchasing)
Onl! "ndian mar1et2lace which offers single62oint source of not 3ust su22lier data :
catalogs ut also offers industr! and 2roduct information along with general trade and
e5im information)
&ue to large numer of sellers on the mar1et2lace# u!ers get the most com2etiti(e
2ricing)
This is how it gi(es most of the enefits to the u!ers so as to get an international access
of the su22liers according to the need of their 2roducts)
IndiaMART.COM & The Network- Benefits to The Sellers
"ndian su22liers get access to a large 2ool of international u!ers instantl!#
Reduce the communication cost and "nternational mar1eting cost which amounts u2to
7@K of the total turno(er#
O22ortunit! to the u!ers and sellers to o2erate from a (irtual office and access usiness
enquiries without an! need for 2ro2er official setu2)
.u!ers and the sellers deal with each other directl!# without an! intermediar!) .usiness
queries generated are forwarded to the su22liers without an! intermediation)
IndiaMART.com - MARKETPLACE FACTS
9 +ER-"CE PORTA0+#
89U "ndustr! 2ortals#
87HU 2roduct 2ortals#
8@@U Tra(el 2ortals#
= 0acU registered com2anies#
= 0acU usiness enquiries e(er! month#
=@ $illion U unique (isitors e(er! month#$ost (isited "ndian .7. mar1et2laces
MA1OR COMPONENTS
ON0"NE &"RECTORD#
ON0"NE PRO&,CT CATA0O'+
TRA&E 0EA&+
"N&,+TRD -ERT"CA0+
PRO&,CT PORTA0+
ONLINE DIRECTORY
"ndia$ART offers I
Com2rehensi(e usiness director! of "ndianBForeign manufacturers #su22liers and ser(ice
2ro(iders)
Facilit! of inter(iewing their com2an! 2rofile# 2roduct catalogs# (erified usiness details#
+ending an online request for quote#
All the 2roductBser(ice categories ha(e their own unique ,R0s which are indi(iduall!
2romoted on internet as manufacturers# e52ortersBser(ice 2ro(iders of res2ecti(e
2roductsBser(ices#
+earch engine o2timization of com2an! listing 2ages#
ONLINE PRODUCT CATALOGS
"ndia$ART has o(er 8=@@@ usiness catalogs of "ndian su22liers (ahing more than 8@@@@@
unique 2roduct 2ortals in total) This is the largest collection of 2roducts from "ndia)
,ser friendl! ad(anced search ased ma1es it eas! to find out an! 2roduct#
"nformation is well laid out and categorized in a wa! that it ma1es na(igation
through the 2latform eas! and fast#
+2ecial identification for the latest catalogs added which hel2s the re2eat (isitors to easil!
identif! new 2roducts#
&irect lin1 to catalogs of related categories and 2roducts
&irect (isiilit! of (arious 2roduct 2ages in search engine)
BENEFITS I
"t is the largest aggregation of catalogs from "ndia# there! ma1ing it most
com2rehensi(e source of 2roduct information for the u!ers#
Catalogs e52edite the decisions ma1ing 2rocess of u!ers there! ma1ing it one of the
most 2referred sources for 2roduct sourcing ! the u!ers#
Customers can (iew all the 2roducts : its (ariation # allowing them to ma1e informed
decisions#
Routine tas1s : queries such as downloading files : clarif!ing 2roduct s2ecifications
can e automaticall! handled on the wesites#
+u22liers reach man! new entities without the need for the t!2ical mar1eting e52enses :
in(estment#
En3o!s to2 searches 2ositions on all ma3or search engines # ecause of which a good
amount of u!er traffic is generated through online catalogs)
Dou can search the catalogs online through catalogs)indiamart)com
TRADE LEADS
"t 2ro(ides for the u!ersBsellers to 2ostBre2l! to offer for for u!ing : selling of
2roducts and estalishing usiness association in "ndia)
.u!ers and sellers can 2ost their trade offers to either u! or sell a 2roductB ser(ice or to
enter into a usiness association)
Once an offer is 2osted# the interested u!er #seller or 2otential usiness associate can
re2l! to this trade offer online)
The re2l! generated reaches the 2erson who 2osted the original trade offer# there!
initiating a usiness dialog)
Effecti(e tool for faster usiness res2onse)
BENEFITS
.u!ers can search for (endors who can su22l! the 2roducts : ser(ices the! need Q oth
for ad hoc as well as regular 2urchase)
"f the! do not find the 2roduct on their choice on sale #the! can 2ost a u!ing requirement
and get the quotations right at their des1to2# rather ha(ing to search for a su22lier)
"t is the fastest wa! for the u!ers to access direct 2roduct information # 2ut on sale ! a
seller#
"t also 2ro(ides 2riorit! listing to the client offers
INDUSTRY VERTICALS
A com2lete mar1et2lace in itself
Focus on a s2ecific industr! or 2roduct onl!#
For eg6 while "ndia$ART)com co(ers all the industries#handicraft)indiamart)com
focuses on the "ndian handicrafts industr!#
Aggregates dis2arate content and ser(ices of interest to a 2articular industr! and
ma1es it a(ailale to u!ers and sellers from that industr!#
"n case of (ertical 2ortals the audience or 2artici2ants ma! e smaller # ut the! 2ossess
higher interest as the audience is highl! targeted#
0i1e "ndia$ART)com# all its memer (ertical 2ortals ha(e a director!# catalogs# trade
leads# newsletter# search and industr!B2roduct information section of their own)
BENEFITS
"t is the source of generating usiness enquiries#
No other mar1et2lace in "ndia has such a wide and information rich 2ortfolio of industr!
(erticals#
Offers multi2le 2romotion to su22liers who uild a wesiteBcatalog with ""0 #
"t hel2s to get focused u!ers# resulting in etter qualit! enquiries
C%APTER
=
CONCEPT,A0
FRA$E<OR/
B2B Product Catalogs
$anufacturers# e52orters# su22liers and ser(ice 2ro(iders from the +$E segment need domestic
: international e52osure to enhance their sales) A static 7 2roduct catalog is an ideal first ste2
for them for gloal 2resence) Our 7 2roducts catalogs are full! managed# including designing#
content editing# hosting# strategic we 2romotion and its annual maintenance)
"t is a cost effecti(e tool that reduces time and costs in(ol(ed in reaching out to a 2ros2ecti(e
u!er) An online 7 2roduct catalog is not 3ust a showcase of the com2an! and its 2roducts# ut
also a great mar1eting tool to enhance re(enue generation as it caters to the scattered domestic
mar1et as well as the international mar1et)
Our main o3ecti(e is to ring tangile and intangile enefits to our customers through
2rofessionall! de(elo2ed and well6mar1eted 7 2roduct catalogs
)
E- Commerce Solution
An online u!ing 2rocess# .7. or retail# would ne(er e com2lete without e6 commerce
de2lo!ment) Though the most common form of online sho22ing is reflected in retailing of goods
and ser(ices# our e6commerce solution is suitale for the .7. segment (for negotiated 2rices#
ul1 deals# sam2le e5change* also)
For an e6commerce setu2# usinesses usuall! a22roach different ser(ice 2ro(iders to consolidate
all com2onents required) <e ma1e it easier for our customers ! offering full!6managed#
consolidated e6commerce solutions)
An! e6commerce de2lo!ment requires three asic thingsN an online catalogue# a sho22ing cart
and a 2a!ment gatewa!) <e offer all three under one roof) <e ha(e our own 2a!ment gatewa!
LA.C2a!ments)comL to 2ro(ide single 2oint solution to our customers)
Dynamic Product Catalogs
<or1ing with customers from different industries hel2ed us de(elo2 a multi6feature
d!namic 2roduct catalog that ma1es online 2roduct management e5tremel! eas!)
+ome com2anies change their 2roduct catalogs frequentl! as their 2roduct designs change fast or
the! ha(e new 2roducts to offer) The cost of u2dating : sending the u2dated staticB2rinted
catalogs in such cases is (er! high) A d!namic 2roduct catalog# is a cost6effecti(e inno(ati(e
solution that allows a com2an! to de(elo2Bu2date its online 2roduct catalog with full control
o(er its 2roduct na(igation and 2roduct information)
Our d!namic 2roduct ca talog offers following features
J &is2la! management s!stem that allows 2ersonalized design and 2resentation of the catalog)
This in(ol(es de(elo2ment of a home2age# 2rofile 2age# enquir! form# static information 2ages
and 2roduct 2resentation la!out# ased on which the 2roduct catalog is dis2la!ed)
J Product management s!stem that allows clients to u2date and dis2la! 2roducts and details) "t
allows adding or editing 2roduct and 2roduct details# and u2load the changes)
J Enquir! as1et that allows (isitors to select multi2le 2roducts : add to the (irtual cart to send a
consolidated order B enquir! and request a quote for the same
) "t is a s!stem that re2licates the 2h!sical catalog and at the same time offers the
fle5iilit! of u2dating it as 2er the customer?s con(enience of time and location
Multimedia CD Presentation
"nteracti(e 2resentation aout an organization or its 2roducts is amongst the est wa!s to garner
attention of 2ros2ecti(e u!ers and customers) <ith increasing com2etition# su22liers recognize
the (alue of 2ositioning themsel(es ahead of their com2etitors) $ultimedia C& 2resentations are
an ideal wa! to achie(e the same)
Our team>s e52ertise in deli(ering usiness enhancement solutions gi(es us an edge while we
de(elo2 multimedia C& 2resentations for our customers) <e assist our customers through
2lanning# designing and content management to Our main o3ecti(e is to ring tangile and
intangile enefits to our customers through 2rofessionall! de(elo2ed and well6mar1eted 7
2roduct catalogs) E6 Commerce +olutionI An online u!ing 2rocess# .7. or retail# would ne(er
e com2lete without e6 commerce de2lo!ment) Though the most common form of online
sho22ing is reflected in retailing of goods and ser(ices# our e6commerce solution is suitale for
the .7. segment (for negotiated 2rices# ul1 deals# sam2le e5change* also) For an e6commerce
setu2# usinesses usuall! a22roach different ser(ice 2ro(iders to consolidate all com2onents
required) <e ma1e it easier for our customers ! offering full!6managed# consolidated e6
commerce solutions)
An! e6commerce de2lo!ment requires three asic thingsN an online catalogue# a sho22ing cart
and a 2a!ment gatewa!) <e offer all three under one roof) <e ha(e our own 2a!ment gatewa!
LA.C2a!ments)comL to 2ro(ide single 2oint solution to our customers)
&!namic Product CatalogsI
8;
<or1ing with customers from different industries hel2ed us de(elo2 a multi6feature
d!namic 2roduct catalog that ma1es online 2roduct management e5tremel! eas!)
+ome com2anies change their 2roduct catalogs frequentl! as their 2roduct designs change fast or
the! ha(e new 2roducts to offer) The cost of u2dating : sending the u2dated staticB2rinted
catalogs in such cases is (er! high) A d!namic 2roduct catalog# is a cost6effecti(e inno(ati(e
solution that allows a com2an! to de(elo2Bu2date its online 2roduct catalog with full control
o(er its 2roduct na(igation and 2roduct information)
Our d!namic 2roduct catalog offers following featuresI
J
&is2la! management s!stem that allows 2ersonalized design and 2resentation of the catalog)
This in(ol(es de(elo2ment of a home2age# 2rofile 2age# enquir! form# static information 2ages
and 2roduct 2resentation la!out# ased on which the 2roduct catalog is dis2la!ed)
J
Product management s!stem that allows clients to u2date and dis2la! 2roducts and details) "t
allows adding or editing 2roduct and 2roduct details# and u2load the changes)
J
Enquir! as1et that allows (isitors to select multi2le 2roducts : add to the (irtual cart to send a
consolidated order B enquir! and request a quote for the same
)
"t is a s!stem that re2licates the 2h!sical catalog and at the same time offers the
fle5iilit! of u2dating it as 2er the customer?s con(enience of time and location
$ultimedia C& PresentationI
"nteracti(e 2resentation aout an organization or its 2roducts is amongst the est wa!s to garner
attention of 2ros2ecti(e u!ers and customers) <ith increasing com2etition# su22liers recognize
the (alue of 2ositioning themsel(es ahead of their com2etitors) $ultimedia C& 2resentations are
an ideal wa! to achie(e the same)
Our team>s e52ertise in deli(ering usiness enhancement solutions gi(es us an edge while we
de(elo2 multimedia C& 2resentations for our customers) <e assist our customers through
2lanning# designing and content management to
8=
create and im2ressi(e and engaging 2resentation) Our customers would commonl! use these C&
2resentations for trade shows and e5hiitions# u!er 2resentations#2roduct catalog or as gi(e
awa! reference material) $ultimedia C& 2resentations are not 3ust con(enient means of
2resentations# the! are hand!# ha(e a longer shelf life and can easil! relate to the com2an!?s
rand image
)
Customized Solution
<e offer usiness enhancement solutions that can e customized to ser(e the interests of the
+$E segment as well as large enter2rises# from di(erse industries)
+ome of our customers ha(e s2ecific requirements that cannot e ser(ed with our standard
solutions) Their requirements are highl! s2ecific to their usiness and are unique in nature) +uch
requirements need s2ecial in2uts and custom solution de(elo2ment) For such instances we
customize our solutions or e(en create new ones# if need e)<e ha(e een ale to use our
e52ertise in usiness enhancement comined with e52ertise in areas li1e "T# content editing#
designing and online mar1eting to successfull! im2lement customized solutions for our
customers)
MAILING/COMMUNICATION
<e offer Lfull! managedL mailing solutions that encom2ass management of mailing s!stem#
online (irus loc1ing : +2am 2rotection and streamlining of usiness communication 2rocess)
Emails ha(e ecome an integral : critical 2art of e(er! organization>s e5ternal as well as
internal communication s!stem) Organizations are finding it e5tremel! difficult to fulfill their
need for secure# reliale : multi6disci2line mailing from asic facilities offered ! "+P and <e6
ased ser(ices)
Our solutions are aimed reducing communication costs a2art from offering a secure and
reliale communication solution) <e are e52erienced in ser(ing mail users across small#
medium : large enter2rises and ha(e de(elo2ed the most ine52ensi(e email management
s!stem# with fle5ile utilities) <e offer the est tele2honic and online su22ort to our customers
as and when required) LFull!6managedL enter2rise mailing solutions are aimed at offering hassle
free mail management for medium and large enter2rises) A we6ased# eas!6to6use tool for
structured usiness communicationmanagement# it comes with 2ower62ac1ed smart re2orting
features)Online Anti6+2am : anti6(irus enaled roaming POP aBc?s with we mail offers 2eaceof
mind to usiness users)
Enterprise Mailing Solution
"t is an estalished fact that almost F@K of the (irus attac1s are through e6mails and o(er H@K of
the mails are +2amming) "magine what ha(oc a (irus attac1 can cause to an enter2rise where
each indi(idual is handling crucial data) Add to it the wor1 hindrance due to hea(! +2am and
ser(er downtime) <ith our e52erience and technical s1ills# we ha(e de(elo2ed an enter2rise
mailing solution that s1illfull! tac1les these issues) This s!stem can wor1 with !our e5isting
mailing s!stem as well# with ad(anced features)
A2art from ensuring GGK u2time for the mail ser(ers# we also 2ower our managed enter2rise
mailing solution with online (irus scanner : +2am controller that enales users to wor1 more
efficientl!) <e offer managed mail ser(ers for com2anies with large setu2 and hea(! mail traffic
that are secure# maintain 2ri(ac! : confidentialit! and are ale to handle as man! users as an
enter2rise ma! ha(e)
Our managed mail ser(er solution also allows all internal users to communicate o(er 0AN with
other cost6effecti(e features li1e Auto &ialing# Address $a22ings# Auto Re2l!# Forwarding# and
$ailing lists etc) Our solution also lets our customers retain control o(er certain functions# e)g)
creating a new user or maintaining mailing lists etc)# gi(ing sufficient inde2endence to them)
POP A/c's with Web mail
POP accounts with we mail are a 2erfect solution for 2eo2le constantl! on mo(e) Our 2o2 aBc?s
with we mail ser(ice allows the users to chec1 mail from an!where# using e6mail 2rograms
such as Eudora or Outloo1) All !ou need is a com2uter and access to the "nternet) A2art from the
standard features# our 2o2 accounts are 2owered with online (irus and +2am 2rotection software
that enales the user to wor1 more efficientl!) +ome of the other features of 2o2 accounts areI
J $ulti featured we mail interface# accessile worldwide)
J Regular technical su22ort
J GG)GK u2time)
Lead Management System
+ince our ince2tion# we ha(e een offering usiness enhancement solutions for generating high
qualit! usiness enquiries) To ensure that su22liers ha(e higher con(ersion rates# we ha(e
de(elo2ed an effecti(e lead management s!stem (0$+*)
The 0$+ automaticall! organizes all incoming mails and maintains a threaded histor! of the
entire communication) The users ha(e the facilit! to set the schedule for follow6u2) The! can
com2ose mails with 2re6defined content and use it for regular res2onses) The users can also feed
offline leads recei(ed from an! other source li1e 2hone etc) and maintain a com2lete histor! of
communication)
0$+ also generates useful $"+ re2orts that assist indi(idual users to measure the effecti(eness
of their res2onses and gi(es the administrator a com2lete o(er(iew of what is ha22ening at the
lead management front in the organization)
B2B MARKETPLACE SERVICES
<e ha(e the 2ri(ilege of launching "ndia?s largest .7. mar1et2lace 6 "ndia$ART)com and
more than =@ other industr! s2ecific mar1et2laces) These attract focused usiness (isitors
and generate usiness enquiries for their memers)
<e use our networ1 of .7. mar1et2laces to assist usinesses gain gloal e52osure and do
usiness with gloal u!ers) These mar1et2laces ha(e a memershi2 of more than 9@@#@@@
com2anies) The! together generate more than ;@mn 2age (iews and o(er 9=@#@@@ trade
enquiries e(er! month) The! are therefore est 2ositioned to offer ma5imum e52osure and
(isiilit! to su22liers to reach out to gloal u!ers with their 2roductsBser(ices) %ighl!
targeted# animated anners to get high 2rofile u!ers and generate qualit! usiness enquiries
assured genuine usiness enquiries# e5clusi(e access to com2lete ad(ertising s2ace and a
customized 2roduct catalog)
To2 2osition in usiness listings to dri(e high6(olume# high qualit! u!ers from across the
gloe 7@#@@@U go(ernment and cor2orate tenders from "ndia# with eas! access on the we or
through e6mail) +ellers gain instant crediilit! with Trust +eal and get qualified enquiries
from high (olume u!ers) The wide range of .7. mar1et 2lace ser(ices include the
following ser(ices offered ! the "ndia mart intermesh limitedI
Banner Advertising
A anner is the most con(entional and 2o2ular mode of reaching out to the target audience
on the "nternet) "t wor1s oth as a rand uilding and traffic generation tool for the
ad(ertiser)
<ith our =@62lus industries oriented .7. mar1et2laces# which garner highl! targeted
(iewershi2 from gloal u!ers and "ndian sellers# we are est 2ositioned to ser(e the usiness
generation : rand uilding needs of large and small usinesses)
Our industr! e52erts wor1 with the ad(ertisers to identif! strategic locations for anner
2lacement and ensure highest clic16throughs) <e firml! elie(e that a meticulousl! 2lanned
ad(ertising cam2aign is the onl! wa! to deli(er etter (alue for our ad(ertiser?s mone!) <e
ha(e well defined 2ositions on almost e(er! 2age of our networ1N usuall! in the first screen
itself) <e ser(e animated and real media anners in the standard sizes of ;HF 5 H@ 2i5els and
87@ 5 G@ 2i5els and are equi22ed to handle custom sizes for s2ecific cam2aigns)
Premium Listings
The 2remium listings are an im2ortant element that draws high qualit! traffic to a su22lier?s
wesite B 2roduct catalog# there! generating effecti(e usiness enquiries for the su22lier) "t
is one of the est wa!s to reach out to 2otential gloal u!ers and get them to (iew 2roducts
and ser(ices offered ! the su22lier)
Pac1ed full of features# it offers to2 2ositions to a com2an!?s listing in usiness director!#
catalogs and trade leads) +tudies ha(e 2ro(en that to2 ran1ed listings get a higher clic1 rate
than the rest) According to our internal assessment# these to2 ran1ed listings recei(e 96=
times as man! clic1s as the normal usiness listings# thus creating an o22ortunit! to garner
etter qualit! and quantit! of usiness enquiries)
<e offer two (ersions of 2remium listings 6 Featured and Normal) The first three listings in a
categor! are reser(ed for Featured Premium 0istings and the ne5t three for Normal Premium
0istings) E(er! listing contains the com2an! name# rief 2rofile# contact information# and
direct lin1 to catalog and a lin1 to online enquir! form)
Portal Sponsorships
Portal s2onsorshi2 is a s2eciall! designed online 2romotion 2rogram that assists u!ers in
rea2ing ma5imum enefits from a 2roduct B industr! focused mar1et2lace with least time :
cost)
As gloal u!ers 2refer to (isit focused and com2rehensi(e 2ortals for their 2roduct sourcing
needs# hence these 2ortals garner a niche target audience# most rele(ant for a su22lier) .!
offering the com2lete ad(ertising rights of the 2ortal to the s2onsor# we ma1e sure that no
u!er misses out the s2onsor)
Along with the s2onsorshi2# we also de(elo2 a customized 2roduct catalog section for the
s2onsor within the 2ortal# which can e referenced ! the u!ers for sending enquiries) This
leads to high qualit! enquiries eing generated for the s2onsor)
Online Tenders
Thousands of tenders are floated in "ndia ! different organizations and through different
media) To 1ee2 a trac1 of them is a monumental tas1 for an! indi(idual) To facilitate access
to all tenders floated ! the go(ernment and 2ri(ate organizations all o(er "ndia# we started
online tenders ser(ice)
<e collect tenders from multi2le sources and categorize them to feed it in our classified
dataase) <e 2ro(ide access to o(er 7@#@@@ current go(ernment# cor2orate tenders and
2rocurement notices from "ndia)
The suscriers can (iew a tender on htt2IBBtenders)indiamart)com using a username and
2assword or can get the notifications e6mailed to their mailo5)
Trust Seal
+uccess in usiness is all aout ma1ing right : informed decisions) A(ailailit! of rele(ant#
(erified information is therefore a 1e! requirement) <ith greater uncertainties associated
with international trade# the im2ortance of this information is further enhanced) "n order to
offer end6to6end solutions to gloal u!ers and sellers# u!ers need rele(ant# uniased
information aout the usiness status of the sellers) And here ste2s in Trust +eal)
Trust +eal is an indication of trustworthiness of a usiness ased u2on its (erified record of
certified documents 2ertaining to 2roof of e5istence# legal status# statutor! a22ro(als#
affiliations and qualit! certification) "t aims at ser(ing the dual 2ur2ose ofI
Offering international u!ers the desired usiness information aout the
su22liers so that the! can ma1e a more informed decision# and
Assisting the sellers mar1et themsel(es etter to the gloal u!ers)
Trust +eal is not an e(aluation ser(ice ut is a s!mol of authenticit! to the information
2ro(ided ! the su22lier) "t denotes that information 2ro(ided ! the client has een
authenticated and (erified ! a third 2art! with document 2roof) This information is a(ailale
to the u!er on request) A Trust +eal can e offered onl! to those com2anies# which qualif!
the minimum defined 2arameters of usiness e(aluation)
ONLINE PAYMENT GATEWAY
<e offer end6to6end online 2a!ment solutions that are as feasile for .7.
transactions as for retail)
<e offer online 2a!ment solutions to our customers through A.C2a!ments)com) "t is a full!
managed online 2a!ment solution that facilitates memer com2anies transact with their
customers) "t has een de(elo2ed to ser(e the needs of .7. as well as retail transactions)
$emer users can select from multi2le 2a!ment acce2tance o2tions to suit their
requirement) The! can integrate it with their sho22ing cart or can use o2tions such asI
online in(oicing# quic1 2a! etc) to recei(e 2a!ments from their u!ers)
A.C2a!ments)com has a solution for almost e(er! online 2a!ment requirement#
including
I +mall (alue 2a!ment for sam2les or an ad(ance
Pa!ments for custom made 2roducts#
Negotiated 2rice 2a!ment)
A.C2a!ments)com is one of the most secured 2latforms in the world# which acce2ts
2a!ments through ma3or credit cards ($asterCard# -isa# &iners* and e6an1ing from almost
all the ma3or "ndian an1s)
<e ado2t stringent securit! measures to ensure that criticall! sensiti(e information# such as
!our customer>s 2ersonal information and their credit cardB deit cardsB net an1ing details
are 2rotected)
+ome of the main features of A.C2a!ments)com areI
Fraud detection tool)
No merchant account required)
Prom2t 2a!ments# short 2a!ment c!cles)
Com2atile with third62art! sho22ing carts)
$ulti2le transaction ser(ices)
%ighl! secure Q 87F it ++0 encr!2tion)
%ighl! secure Q 87F it ++0 encr!2tion
+ingle 'atewa! with $ulti2le Pa!ment O2tionsI
A.C2a!ments)com is a com2lete online 2a!ments solution for !our usiness enhancement)
This is one of the most secured 2latforms a(ailale an!where that also enales !ou to recei(e
online 2a!ments ! most of the ma3or credit cards and through e6an1ing from all the ma3or
.an1s 2ro(iding online an1ing facilit!)
/ED FEAT,RE+N
J
All ma3or online 2a!ment modes acce2ted)
J
%ighest le(el securit! a(ailale in "ndia)
J
$ulti currenc! su22ort)
77
Online and off line technical su22ort)
Online in(oice management s!stem)
Online 2a!ment acce2tance interface)
SECURITY
A.C2a!ments)com offers the highest le(el of +ecurit!)
Thawte Certified 87Fit ++0Encr!2tion +us2ect Alert : Ris1 $inimization +!stem also
facilitates the securit! s!stems)
QUALITY
<e are the first "ndian com2an! in our domain to ha(e recei(ed "+O G@@8I7@@@ certification for
o(erall qualit! management and the organization>s ailit! to successfull! Lmeet customer#
regulator! and statutor! requirementsL)
4"+O CERT"F"CAT"ON %A+ EN&OR+E& O,R PO0"CD OF EN%ANC"N' T%E
-A0,E &E0"-ERE& TO O,R C0"ENT+ .D CONT"N,A00D "NPRO-"N' T%E
M,A0"TD OF +ER-"CE+ OFFERE& T%RO,'% +TR,CT,RE& +D+TE$+ AN&
"NTERNA0 &E+C"P0"NE)R
Our a22roach to qualit! has a customer focus 2hiloso2h!) Our focused
a22roach towards qualit! ensures 2rofitale returns for our customers)
<e are accredited with "+O G@@8I7@@@ for our usiness 2rocesses and
management s!stem# the first of its 1ind in its domain in "ndia
)
<e utilize our technical s1ills and usiness acumen to ring the est usiness
solutions to our customers)
OUR APPROACH
<e are the first "ndian com2an! in our domain to ha(e recei(ed "+O G@@8I7@@@ certification for
o(erall qualit! management and the organization>s ailit! to successfull! Lmeet customer#
regulator! and statutor! requirementsL)
<e ha(e teams that include 2rofessionals from the field of management# sales : mar1eting#
data management# gra2hic design# content editing# online mar1eting and "T) <e use our
multi6disci2line s1ills to determine customer needs# con(ert them into requirements and
fulfill them with an aim of achie(ing customer satisfaction)
CERTIFICATIONS
<e are the first "ndian com2an! in our domain to ha(e recei(ed "+O G@@8I7@@@ certification
for o(erall qualit! management and the organization>s ailit! to successfull! Lmeet customer#
regulator! and statutor! requirementsL)
Our qualit! management s!stem in(ol(es a set of 2rocedures to followI
<e ha(e a well6defined s!stem of recruiting 2eo2le ased on the requirement) The asic
criteria for this are adequate education and training or e52erience as necessar!)
<e ha(e 2rescried training schedules for the newl! recruited as well as the
e5isting de2ending u2on their com2etenc! requirements#
Our customer related 2rocedures in(ol(e requirement identification# re(iew# and
2roduct im2lementation and customer communication#
The 2rocesses are 2lanned as 2er the customer requirements)
+et 2rocedures are followed for design and de(elo2ment)
"nternal software>s are used to chec1 the correctness of the designed 2roduct)
Each stage of wor1 2rogress is monitored and measured to e(aluate 2erformance)