Running head: INTERCULTURAL COMMUNICATION OF TAIWAN

Intercultural Communication of Taiwan

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INTERCULTURAL COMMUNICATION OF TAIWAN

Industries that are digital content based usually produce products and services that utilise information technology mechanism in digitizing and integrating the media materials. The China and Taiwan countries have increased their efforts and shown a great interest in developing digital content materials and offering digital services. Few entrepreneurs invest in this area, since it is high demanding and it is classified as a risky business. However, the returns are superfluous and that is the reason why China and Taiwan are the leading in the Global market (Chiu Et al, 2012). According to Dunning Porter Framework, the article aimed at examining global competitive advantages of this industry within China and Taiwan. The authors also put into consideration both the cultural and geological propinquity in order to provide an effective comparison between the Chinese and Taiwan Digital content related industries. The comparing factors in China were the demand factors and human resource factors against cultural media, Information technology, film strategy, structure and competition from Taiwan. For both China and Taiwan countries, the external factors that affected the industries were similar, in that, both countries had favourable laws that enhanced the welfare of the digital content industries in their respective countries (Chiu Et al, 2012). From the financial statistics based on the production value of Taiwans Digital content Industry, it is very certain that the industry is growing at a very high rate. It is anticipated that in the coming years, Taiwan will also launch an industry that will integrate mobile application with digital content industry (Chiu Et al, 2012). China being one of the fastest developing country in terms of economy and technology is also on the track, therefore, Taiwan should embrace such an opportunity in china and join their efforts in order to offer the best product in the market, and, most importantly beat the market.

INTERCULTURAL COMMUNICATION OF TAIWAN References Chiu. C. H. & Lin, Trisha T.C. (January, 2012). National competitive advantage and cultural proximity: Comparison study of digital content industries in China and Taiwan. Journal of Media and Communication Studies, 4(1), 1-10.Retrieved from:

http://www.academicjournals.org/jmcs/abstracts/abstracts/abstracts2012/Jan/Chiu%20and %20Lin.htm