Surname Name Professor Course Date V.P.

of Sales & Marketing Essay 1 Why do you want a Master of Industrial Distribution now, and how do you anticipate it will change your future? What are your expectations of Master of Industrial Distribution? I would like to obtain a Master of Industrial Distribution to foster my development as a leader within the contemporary economic world. Master of Industrial Distribution would also enable me to build my skills in distribution and to develop business entity I serve as an

employee. The knowledge from the industrial distribution program would enable me to meet the goals and objectives of the company I work for in this economy. My expectation of Master of Industrial Distribution is to cooperate with other students with similar objectives towards achieving the goals of the program. Networking experience would enable me to enjoy diverse perceptions in relation to business opportunities thus an opportunity to enhance my understanding. Interaction with other students would allow me to grasp business knowledge from different business entities. The program also provides an opportunity to expand my professional branch-out. I am able to build strong bonds with objective oriented students aspiring to take the leadership of the contemporary economy thus sources of future interactions. The other reason to take the program is to be able to learn on the key performance indicators of excellent companies and their applications in the department of sales and marketing. This knowledge would strengthen my

Surname skills in distributions since it is crucial to sales and marketing department. Master of Industrial Distribution would promote my understanding in other fields such as operations and logistics. I would also learn crucial information about relationships between departments thus facilitating

my responsibilities as the manager. Since I serve as the Vice President of Sales and Marketing at HVAC&R (Heating, Ventilation, Air Conditioning & Refrigeration) Distributors, it is critical to develop skills that would enable the company to obtain competitive advantage over other players within the market. Masters in Industrial Distribution would enable me to bring in new ideas to maintain the dominance of the company in the market. Masters in Industrial Distribution would promote my innovative development thus the ability to bring in new ideas to the growth of HVAC&R Distributor. This program would act as a stepping-stone towards success in todays economic environment. Essay 2 How will your background and experiences contribute to the program? Through many years of experience of working with my company, I have gained invaluable skills that are crucial towards my development and success at Johnson Supply. The accumulated knowledge and skills developed from my services at Johnson Supply can enable other students aspiring to be leaders to enhance their growth in relation to business entities. This program would provide the perfect opportunity to share my background and experience with objective minded students aiming to serve as future leaders in their respective companies. Constant interaction with customers and other companies would facilitate my understanding of the program further. Experience at Johnson Supply provides accurate and reliable information relevant to business challenges and values.

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Working at Johnson Supply enables me to identify various challenges that might restrict growth and development of companies. Application of this knowledge and skills into the program would lead to adoption of information on how to eliminate the problems thus opportunity to improve the condition of the organization. Background and skills development would enable me to set objectives and goals during the program in relation to what is significant to promote the development of companies. Experience with Johnson Supply would enable to relate theoretical aspect of business management to the practical aspect effectively and efficiently. I would also be able to apply knowledge about research in order to obtain sufficient information to enhance my growth and development as a leader. The program would also provide an opportunity develop my leadership skills. This is through offering guidance to other students with minimal experience of working at any company. Experience at Johnson Supply enhanced my growth and development relative to interaction skills. It is ideal to apply interactive skills in this program because students come from different organization with unique cultures and values. I would be able to share my experience with these students appropriately. Essay 3 List & discuss 3 critical issues facing your organization There are three critical issues facing our organization (Johnson Supply): Profit erosion, larger competitor financial capital, and perceived value for the customer. Erosion profitability continues to be a problem within Johnson Supply because of manufacturers capacity to dictate pricing system within the market. In the past, the organization had the ability to provide accessories and complementary products to offer support to increase in profits. The unfortunate scenario hit the market with the inclusion of numerous manufacturers who offer similar services

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thus serious problem to the pricing system by the organization. Distribution market and industry are highly competitive. Johnson Supply tends to compete against main players within the industry. These companies have a large pool of financial resources thus limiting attempts by the company to compete effectively and efficiently. Johnson Supply continues to lag because of financial restrictions. The organization also faces challenges in dealing with perceived values and culture that run profitable organization. Competition from other players in the market strains development of values behind the development of the company. In order to tackle this issue, the organization conducts extensive training of employees and consumers to highlight what it takes to manage profitable organization. This program would enable me to transfer sufficient knowledge to the organization in attempts to curb these three issues. Master of Industrial Distribution would offer crucial knowledge to improve on service delivery to the consumers thus efforts in attaining competitive advantage. The program would also facilitate the development of effective culture and values to drive the organization to another level. This would allow the organization to improve its level of financial resources hence be able to compete with prominent companies within the market and the industry. Essay 4 List and discuss the most significant challenges you face in your job. I face three main problems while serving at Johnson Supply: allocation of time to initiate foundation for future growth of the company proactively, creation of demand for the products and services of the company, and lack of consistent curricula to facilitate training targeted at all generations. As the Vice President of Sales and Marketing within the organization it is my

Surname responsibility to manage sales, marketing, training, services, and products. This indicates that managers for sales, marketing, training, products and services report to me in the execution of duties and obligations. My position within the organization requires that I execute numerous projects with a tight deadline demands. It is essential to budget my time effectively and efficiently in order to manage my responsibilities. I hope to achieve adequate skills on how to manage my time effectively by participating in this program. Taking part in this program would allow me to focus and further my

development as a leader. Most companies have undergone reinvention in order to meet the needs and preferences of their consumers. This trend aims at enhancing competitive advantage of individual companies within the market. Creation of demand fulfillment continues to be a challenge prospect to our organization. Pricing system continues to be the driving force within the market due to perception of most companies. The organization focuses on enhancing the quality of service and product delivery in order to fulfill the needs of consumers. Quality of service and product delivery calls for achievement of numerous factors that prove to be challenging to me as the leader. Lack of consistency in training curriculum arises from generational differences. The contemporary economy requires the creation of the platform that would appeal to the workforce. In order to reduce elements of this challenge, it is essential to train employees in accordance with current technology and market strength.