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Preferences and Decision Making for Laptops (Interim Report 2)

Group-2 MUSKETEERS Anuj Kumar Singh Gaura Gupta "ra#hant Sri a#ta a Suman Samanta 10114002 1011400! $%&20 102140'1

(epartment o) In*u#tria+ an* Management Engineering In*ian In#titute o) Te,hno+og- Kanpur

.anuar- 2011

Questionnaires 1) /hi,h option 0e#t *e#,ri0e# -our opinion to1ar*# 2ran* an* "ri,e3 a) I +oo4 )or 2ran* on+-5 0) I pre)er 0ran* o er pri,e5 ,) I +oo4 0oth 1ith #ame 1eightage5 *) I +oo4 )or pri,e )ir#t then 0ran*5 e) I +oo4 )or pri,e on+-5

2) Ae#theti, p+a-# a major ro+e in -our #e+e,tion5 67he,4 6 a5) Agree9999999999 05) (i#agree999999999

8 at appropriate an#1er58

25 A) i) :ue#tion no5 2 i# Agree then $ou are pro i*e* 1ith 10 point# an* -ou are re:uire* to a++o,ate the#e 10 point# among the gi en ae#theti, pre)eren,e# on the 0a#i# o) -our pre)eren,e#5 /eight 7o+our Si;e T<TA= 10

&) (epen*ing upon ,hoi,e 1hat i# -our e>pe,tation that -our +aptop #hou+* per)orm it# inten*e* )un,tion5 a) 2 -ear999999999999 0) More than 2 -ear99999999999 ,) More than & -ear999999999999999 *) More than 4 -ear99999999999

4) ?o1 1i++ -ou #,a+e the importan,e o) ,u#tomer #er i,e an* #upport 1hi+e pur,ha#ing a +aptop3 a) @er- important99A 99A 99A 99A 99A 99A 99not important5 6Mar4 6>8 at the appropriate p+a,e85 ! ' % 4 & 2 1

%) $ou are pro i*e* 1ith 10 point# an* -ou are re:uire* to a++o,ate the#e 10 point# among the gi en +aptop e:uipment# on the 0a#i# o) -our pre)eren,e#5 ?(( RAM "R<7ESS<R GRA"?I7S 7AR( T<TA= 10

') $ou ha e )i e point# )rom 1 to %A1 repre#ent highe#t priorit- an* % repre#ent +ea#t priorit-5 $ou are re:uire* to )i++ the ta0+e )rom 1 to % a,,or*ing to -our pre)eren,e in the #e+e,tion o) +aptop5 2ran* pri,e 7on)iguration Ser i,e an* #upport (ura0i+it- an* Ae#theti,#

Data analysis technique: Factor analysis: Ba,tor ana+-#i# i# a metho* )or in e#tigating 1hether a num0er o) aria0+e# o) intere#t $1A $2A C5 $4A are +inear+- re+ate* to a #ma++er num0er o) )a,tor# B1A B2C B4 5Thi# he+p# in remo ing +e## important aria0+e#5 So )or e>amp+eA a# #ho1n in )igure 0e+o1A ,on)iguration *epen*# on RamA ?ar* *i#4A pro,e##or an* graphi, ,ar*5 So 0- *oing )a,tor ana+-#i# 1e 1i++ )in* out the mo#t important aria0+e# 1hi,h 1i++ a))e,t ,on)iguration5 Simi+ar ana+-#i# 1i++ 0e *one )or Ae#theti,#5

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/eight Ae#theti,# 7o+our Si;e

A)ter )in*ing out the important aria0+e# )urther ana+-#i# 1i++ 0e *one 0- )re:uen,- *i#tri0utionA h-pothe#i# te#ting an* ,ro## ta0u+ation metho* Frequency Distribution: It i# a mathemati,a+ (i#tri0ution 1ho#e o0je,ti e i# to o0tain a ,ount o) the num0er o) re#pon#e# a##o,iate* 1ith *i))erent a+ue# o) one aria0+e an* to e>pre## the#e ,ount# in per,entage term#5

ypothesis !esting: It i# a metho* o) ma4ing *e,i#ion# u#ing *ata )rom an e>periment or #tu*-5 It i# u#e* to )in* 1hether a re#u+t i# #tati#ti,a++- #igni)i,ant or not5 "ross !abulation: It i# a #tati#ti,a+ te,hni:ue that *e#,ri0e# t1o or more aria0+e# #imu+taneou#+- an* re#u+t# in ta0+e# that re)+e,t the joint *i#tri0ution o) t1o or more aria0+e# that ha e a +imite* num0er o) ,ategorie# or *i#tin,t a+ue# #$pected outco%e: A# #tate* 0- h-pothe#i#A )o++o1ing graph# #ho1# e>pe,te* out,omeD 1) 7on#umer pre)eren,e# #5 "ri,e

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&) 7on#umer pre)eren,e# #5 Support an* #er i,e

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%) 7on#umer pre)eren,e# #5 Ae#theti,#

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