Name __________________________ Date ___________________________

MBE Starbucks Quiz Mrs. Murray

1. The first Starbucks espresso bar in Seattle as the _____________ for the chain of future Starbucks coffeehouses. a. prototype b. commo!ity c. benchmark !. ubi"uity

#. $irst time customers to Starbucks may fin! the complicate! be%era&e choices ______. a. !ubious b. intimi!atein& c. san&uine !. affluent

'. (f employee ___________ is lo ) the store may be able to !o a better of reco&nizin& repeat customers. a. turno%er b. impact c. &ap !. "uality

*. +offee ___________ in the ,.S. has increase!) presentin& &reater opportunity for Starbucks. a. in!ul&ence b. in%estment c. consumption !. saturation

-. .merican in%estors are still __________ from the shockin& !ecline in the stock market. a. clamorin& b. reelin& c. tinkerin& !. clusterin&

/. . successful company ill try to __________ its pro!ucts from those of its competitors. a. simulate b. !ifferentiate c. recommen! !. calculate

0. (f a company1s stock is _________ hel!) it means e cannot buy it in the stock market. a. une"ui%ocally b. publicly c. pri%ately !. internationally

2a&e # 3. .t Starbucks) the employees are calle! __________. a. partners b. connoisseurs c. competitors customers

4. 2ro%i!in& e5cellent ser%ice has become more !ifficult as the Starbucks clientele has become more __________. a. eclectic b. ambitious c. collaborati%e !. frien!ly

16. . barista must learn to make se%eral __________. a. metrics b. criteria c. implications !. be%era&es

11. . _________ store is one that is not company7o ne!. a. license! b. !esi&ne! c. constructe! !. traine!

1#. The proposal to hire more partners as _____________ because some people a&ree! that more employees oul! impro%e ser%ice) but others ar&ue! that more labor as too e5pensi%e. a. apparent b. critical c. prominent !. contro%ersial

1'. The marketin& !epartment as ___________%arious metrics in or!er to !etermine customer satisfaction. a. focusin& b. e%ol%in& c. analyzin& !. increasin&

1*. To make certain that the"uality of its beans as superior) Strbucks establishe! close relationships ith its ___________. a. employees b. employers c. stockhol!ers !. suppliers

1-. The Starbucks 8%alue proposition)9 hat it pro%i!es to the customer) !oes not say anythin& about ___________. a. "uality b. ser%ice c. price !. atmosphere

2a&e ' 1/. . mystery shopper is someone ho a. is not sure hat kin! of coffee he ants to !rink b. asks a lot of "uestions about the company c. is hire! by the company to preten! he is a customer !. rites !etecti%e stories that take place in coffeehouses

10. (f a company ha! a successful "uarter) it a. b. c. !. earne! a #-: profit sol! one pro!uct e%ery 1- minutes controlle! ; of the market performe! ell for ' months

13. . benchmark for Starbuck1s ser%ice is a. b. c. !. &i%in& the customer hat he ants in ' minutes or less pourin& a %ery lar&e cup of coffee learnin& e%ery customer1s name pro%i!in& er&onomically !esi&ne! chairs

14. . market is saturate! hen a. b. c. !. there has been a lot of rain there is not much opportunity to increase sales there is a solution for a critical problem the in%estors are clamorin& for better performance

#6. +onnoisseurs are people ho are a. b. c. !. kno le!&eable ambitious collaborati%e prominent

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