CSR ASSIGNMENT A.

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COMPANY: TATA CONSULTANCY SERVICES(TCS) At TCS, sustainability is seen as a state of being in balance between Corporate Economic Responsibility (CER) and Corporate Social Responsibility (CSR).

Approach Initiatives Key Facts and Figures The guiding principle of TCS Corporate Social Responsibility programs is Impact through Empowerment, where empowerment is a process of strengthening the future today, so that risks are minimized, value created and certainty is experienced. We strive to ensure that the communities engaged through our CSR initiatives also experience certainty in their lives. The core areas for TCS CSR programs are education, health and environment. The choice of education as a theme flows from TCS being in the knowledge domain. Similarly, attention to the cause of health acknowledges that health is a vital precondition for promoting social good. Concern for the environment is in line with our belief that this global cause demands our attention to ensure a sustainable and productive planet. These themes are established centrally for adoption or adaptation across all geographies. TCS' Approach TCS has chosen the following channels to drive its CSR initiatives:

Developing innovative solutions to address large-scale societal problems by utilizing our IT core competence. Volunteering for projects that address the felt need of communities in which TCS operates, while aligning with the core themes of TCS CSR. Participating in community development program championed by our clients. Partnering with select non-government and civil society organizations and other government bodies. Supporting large-scale causes such as disaster relief or any other cause as determined by the Corporate CSR Council.

COMPANY NAME:COLGATE From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India a logistical marvel that makes Colgate available in almost 4.53 million retail outlets across the country. The Company has grown to a Rs.2805 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. The company leads the Rs.5050 crore Indian toothpaste market by holding 54.2% of the value market share. Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread the message of oral hygiene to children across the country under its Bright Smiles, Bright Futures Schools Dental Education Program. This program has successfully reached more than 105 million school children covering around 2,41,699 schools across the country since its launch. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. In 2004, as an additional effort to create awareness for good oral hygiene Oral Health Month (OHM), was introduced. Since its launch, OHM is conducted each year during September / October, where free dental check ups are conducted by Colgate in partnership with IDA across the country. Conducted in designated towns and cities to establish and promote the importance of good oral hygiene, OHM is Colgates mass consumer contact program. The strong relationship and the trust of generations of consumers, trade and the dental profession built over decades of operations in India has made Colgate a trusted household name. In 2009, Colgate-Palmolive (India) was adjudged as the Best Value Creator (Mid Cap Category) in the 2009 Outlook Money NDTV Profits Awards. Colgate was ranked as Indias #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equitys Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012. Prior to this, Colgate was also rated as the #1 brand by the A&M MODE Annual Survey for Indias Top Brands for eight out of nine years during the period 1992 to 2001. To celebrate Black History Month, the Colgate-Palmolive Company is further strengthening its commitment to the health and well-being of children with Honor the Past, Treasure Your Health. In partnership with Childrens Health Fund, the initiative supports access to healthcare for underserved communities. What better way to honor the proud history of African Americans than by taking action to create a healthier future for African American children? You can be a part of the effort. It starts with a smile!

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Horlicks ,Complan & other health drinks. Horlicks and Complan criticised in India over claims they can help children pass exams. The makers of the classic British bedtime and energy drinks Horlicks and Complan have been criticised over claims that they can help children pass their exams. According to advertisements on Indian television, children who drink the energy drink Complan twice a day soon become "exam ready." It asks parents if their children "forget things they learn for their exams?" and suggests two cups of Complan "will charge your children's brain and improve their ability to retain what they learn." Horlicks, which in India is fortified with supplements and vitamins, claims it "builds up attention, concentration and makes children stronger by making both the brain and the body ready for exams. The unethical part in this ad is exaggerating the effect of a normal health drink and claiming in exceptional results without proper proof and verification. "In a country like India, where a vast population lives on meagre salaries, such advertisements shift their focus from basic needs to more luxurious products. The Advertising Standards Council of India should take notice of these misleading advertisements and completely ban them," he added.

TATA DOCOMO ADVERTISMENT A maid steals a mobile phone and her employer catches her in the act as the phones starts ringing. The catchline No Getting Away suggests that wherever the phone is, the network catches. This made a lot of controversies. There were complaints made that, This advertisement is extremely crass and in bad taste apart from casting aspersions on the integrity of the class of domestic workers, a super exploited lot without any customary let alone legal rights worth the name. It further reinforces the common prejudices against them in this regard through stereotyping.