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3. The Marketing
oncept is...
A. A new #roduct idea B. The advertising #lan C. $luff" D. The marketing #lan E. A management philosophy and mindset
%. &rice is...
A. The #ath to #rofit B. The first indicator of quality C. Com#licated D. The res#onsi%ilit" of the finance manager E. A %arrier to sales
11. 0o# wo#ld follow a market penetration strateg* if *o# were maketing
A. The same products to the same markets B. The same #roducts to different markets C. +ew #roducts to the mining industr" D. +ew #roducts to the same markets E. +ew #roducts to new markets
1. Marketing Is
A. Advertising B. Selling C. P D. Direct !ail E. Competitive Strategy
E. Cam%ridge
%. The Model ,hich 5xplains 3ow 6ew &rod#cts Are Taken 7p In The Market Is alled
A. The #ile 5em high sell 5em chea# model B. The Diffusion of )nnovation model C. The $ive $orces model D. The A##roach Avoidance model E. The B(.($ model
lassif*ing T*pes 1f
#stomers Is
alled
#stomer 8ro#p Is
+. The
alled
A. Your Pitch B. Your Place C. Your 5'ood D. *our Position E. Your S#ot
-. )randing Is
A. A Promise %f alue B. A /ogo C. +ame Calling
1. ,hich of the following items sho#ld $e incl#ded in a personal marketing plan9 A brochure, a Web site, a newsletter, and 10 mailings A mailing list and a Web site domain name A market analysis, goals, a budget and a schedule A listings presentation that explains how you will advertise the sellers home
2. ,hich of the following is 61T an example of a niche market9 Home sellers in Atlanta, Georgia ingle women buying their !irst homes eniors buying gol!"course homes #oreign nationals buying rental homes
3. ,hich of the following is an example of personal marketing9 Awarding a $%00 scholarship to a high school senior in your community Advertising your listings in the local newspaper Holding an open house &aking '00 cold calls to homeowners in your !arm area
!. .#ccessf#l $randing efforts depend #pon: (istinguishing yoursel! !rom the competition )reating a value proposition !or your services #ocusing on the bene!its to the customer All o! the above
%. ,hich of the following postcards has the most effective com$ination of design elements9 A white background with one top"*uality action photograph o! you, large easy"to"read lettering, and a short prominent headline A white background with 1+ bullet points, three boxes and !our photographs o! you in di!!erent poses A dark background with white lettering, a photograph o! you taken 10 years ago, and a clip art picture o! a big house A white background with pink and yellow lettering, a photograph o! you in !ormal attire standing next to a black &ercedes and a clip art picture o! a small house
'. ,hich of following ,e$ sites has the most effective com$ination of personal marketing elements9 (escriptions o! '% !or"sale homes, six home photo tours and a ,sneak preview- o! weekend open houses A glamour photograph o! you, a list o! your designations and sales awards, and a birth"to"present biography o! you A personal message targeted toward a niche market, a get"more"in!ormation response !orm, and a look and !eel that match your print marketing materials A list o! hot links to .% top real estate Web sites, a hot link to a Web site o!!ering neighborhood crime and school reports and a hot link to the public"access Web site o! the local &/
(. ,hich personal promotion wo#ld not $e appropriate for its niche9 A beach umbrella !or a second"home buyer in #lorida A custom mouse pad !or a retiree A newspaper subscription !or the buyer o! a $1 million home A diaper bag !or starter homebuyers
+. ,hich of the following is an example of leveraging *o#r personal marketing9 Advertising on the tallest billboard in town wapping Web site links with real estate a!!iliates 0utting !irst"class postage stamps on your mailings Having a personal slogan or tagline
-. ,hat is the $est wa* to meas#re the effectiveness of personal marketing9 1rack your market share, ad2usted to account !or the e!!ect o! your sales prospecting activities )alculate how many o! your listings result in closed transactions on a percentage basis ee how many people recogni3e you in the local supermarket
4: The most e,pensive distri"ution channel isCorrect Answer7 e 8 a9 Truck %9 Train c9 Pi#eline d9 Boat e9 Plane
6: The four components of a marketing mi, include product. price. planning and
promotion Correct Answer7 % 8 a9 True %9 $alse
7: The glo"al marketing concept is making #hat consumers #ant. not making
8: $hat is an S'/+
Correct Answer7 a a9 stock kee#ing unit %9 s#ecial knowledge ; understanding c9 storage kee#ing unit