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1.

In a marketing plan, researching the external & internal environment is called


A. The external review B. The marketing audit C. The marketing check list D. Your guess is as good as mine E. marketing research

2. An Ansoff Matrix helps with deciding


A. Strategic Drift B. Product ange !anagement C. Pricing Strateg" D. Strategic Direction E. Taking The Blue Pill

3. The Marketing

oncept is...

A. A new #roduct idea B. The advertising #lan C. $luff" D. The marketing #lan E. A management philosophy and mindset

!. "oc#ssing on selling to cons#mer markets is a$$reviated as


A. B to C B. ! to C C. C and ! D. S to C E. $ on C

%. &rice is...
A. The #ath to #rofit B. The first indicator of quality C. Com#licated D. The res#onsi%ilit" of the finance manager E. A %arrier to sales

'. &ricing a new prod#ct at a high price point is called


A. i##iing off B. Peak #ricing C. &ualit" #ositioning D. 'igh %alling E. Price skimming

(. )eing different from *o#r competitors is called


A. (dd B. ).S.P. C. unfriendl" D. Point of attack E. Semantic cognitive differential tangent

+. ,hat is the most important thing a marketeer needs to #nderstand


A. Pricing B. Customer needs C. outes to market D. alue E. Advertising cam#aign management

-. The ideas of .ervice Marketing originated with


A. The !ordic School B. The Church C. *im%ledon D. 'arvard Business School E. *arwick Business School

1/. A ke* idea in relationship marketing is known as


A. +o more trousers B. +o more shirts C. !o more "o# ties D. +o more shoes E. +o more socks

11. 0o# wo#ld follow a market penetration strateg* if *o# were maketing
A. The same products to the same markets B. The same #roducts to different markets C. +ew #roducts to the mining industr" D. +ew #roducts to the same markets E. +ew #roducts to new markets

12. ..,.1.T. stands for


A. Selling, *aiting, (rdering and Taking B. Seeing *atching (%serving Telling C. Strengths $eaknesses %pportunities Threats D. Strengths *eaknesses (#inions Tales E. Solidarit" *avering (#timism Tenacit"

1. Marketing Is
A. Advertising B. Selling C. P D. Direct !ail E. Competitive Strategy

2. The "irst Marketing 2egree ,as Awarded $*


A. Yale B. (xford C. &arvard D. -ohn 'o#kins

E. Cam%ridge

3. The "o#nder of Marketing Is


A. Seth .odin B. Ted /evitt C. Christian .ronross D. Philip 'otler E. 0atie Price

!. 3ow man* 4&4s does the modern marketing mix have


A. ( B. 1 C. 2 D. 3 E. 4

%. The Model ,hich 5xplains 3ow 6ew &rod#cts Are Taken 7p In The Market Is alled
A. The #ile 5em high sell 5em chea# model B. The Diffusion of )nnovation model C. The $ive $orces model D. The A##roach Avoidance model E. The B(.($ model

'. The Term "or


A. Division B. Categorisation C. Segmentation D. .rou#ing E. Channeling

lassif*ing T*pes 1f

#stomers Is

alled

(. The &rocess 1f "oc#ssing 1n A &artic#lar alled


A. Stalking B. Pestering C. Teasing D. Cold Calling E. Targeting

#stomer 8ro#p Is

+. The

ompetitive .pace That 0o# 1cc#p* In The Market Is

alled

A. Your Pitch B. Your Place C. Your 5'ood D. *our Position E. Your S#ot

-. )randing Is
A. A Promise %f alue B. A /ogo C. +ame Calling

D. 'ot *ork E. An 6mage

1/. .ervice Marketing Is 2efined )* ,hich 8ro#p 1f Terms


A. 'el#ing 'olding Cuddling /ifting B. )ntangi"ility )nsepara"ility aria"ility Perisha"ility C. Answering Chasing *aiting Standing D. Pleasing Smiling Sorting Caring E. Promising Ena%ling Delivering ecovering

1. ,hich of the following items sho#ld $e incl#ded in a personal marketing plan9 A brochure, a Web site, a newsletter, and 10 mailings A mailing list and a Web site domain name A market analysis, goals, a budget and a schedule A listings presentation that explains how you will advertise the sellers home

2. ,hich of the following is 61T an example of a niche market9 Home sellers in Atlanta, Georgia ingle women buying their !irst homes eniors buying gol!"course homes #oreign nationals buying rental homes

3. ,hich of the following is an example of personal marketing9 Awarding a $%00 scholarship to a high school senior in your community Advertising your listings in the local newspaper Holding an open house &aking '00 cold calls to homeowners in your !arm area

!. .#ccessf#l $randing efforts depend #pon: (istinguishing yoursel! !rom the competition )reating a value proposition !or your services #ocusing on the bene!its to the customer All o! the above

%. ,hich of the following postcards has the most effective com$ination of design elements9 A white background with one top"*uality action photograph o! you, large easy"to"read lettering, and a short prominent headline A white background with 1+ bullet points, three boxes and !our photographs o! you in di!!erent poses A dark background with white lettering, a photograph o! you taken 10 years ago, and a clip art picture o! a big house A white background with pink and yellow lettering, a photograph o! you in !ormal attire standing next to a black &ercedes and a clip art picture o! a small house

'. ,hich of following ,e$ sites has the most effective com$ination of personal marketing elements9 (escriptions o! '% !or"sale homes, six home photo tours and a ,sneak preview- o! weekend open houses A glamour photograph o! you, a list o! your designations and sales awards, and a birth"to"present biography o! you A personal message targeted toward a niche market, a get"more"in!ormation response !orm, and a look and !eel that match your print marketing materials A list o! hot links to .% top real estate Web sites, a hot link to a Web site o!!ering neighborhood crime and school reports and a hot link to the public"access Web site o! the local &/

(. ,hich personal promotion wo#ld not $e appropriate for its niche9 A beach umbrella !or a second"home buyer in #lorida A custom mouse pad !or a retiree A newspaper subscription !or the buyer o! a $1 million home A diaper bag !or starter homebuyers

+. ,hich of the following is an example of leveraging *o#r personal marketing9 Advertising on the tallest billboard in town wapping Web site links with real estate a!!iliates 0utting !irst"class postage stamps on your mailings Having a personal slogan or tagline

-. ,hat is the $est wa* to meas#re the effectiveness of personal marketing9 1rack your market share, ad2usted to account !or the e!!ect o! your sales prospecting activities )alculate how many o! your listings result in closed transactions on a percentage basis ee how many people recogni3e you in the local supermarket

1rack how many people call in response to your newspaper ads

1: $hat is an international company+


Correct Answer7 a 8 a9 A com#an" that markets their existing #roducts around the world in the same wa" as it is done in the origin countr". %9 A com#an" sells #roducts in countries throughout the world. c9 A com#an" that is tr"ing to ex#and their customer %ase %" entering new glo%al markets.

2: $hat is a multinational company+


Correct Answer7 c 8 a9 A com#an" that consists of multicultural em#lo"ees. %9 A com#an" that sells #roducts in multi#le nations. c9 A com#an" that views the world as having uni:ue markets and consumer needs and therefore changes their a##roach in each countr".

3: $hat is a transnational firm+


Correct Answer7 % a9 A com#an" that shi#s #roducts via different forms of trans#ortation. %9 A com#an" that views the world as one market#lace and having common consumer needs. c9 A com#an" that changes the a##roach it has to marketing their #roduct in different regions.

4: The most e,pensive distri"ution channel isCorrect Answer7 e 8 a9 Truck %9 Train c9 Pi#eline d9 Boat e9 Plane

5: The five functions of a #holesaler are financing. physical distri"ution.


#arehousing. inventory and promotion Correct Answer7 a 8 a9 True %9 $alse

6: The four components of a marketing mi, include product. price. planning and
promotion Correct Answer7 % 8 a9 True %9 $alse

7: The glo"al marketing concept is making #hat consumers #ant. not making

needs. Correct Answer7 a 8 a9 True %9 $alse

8: $hat is an S'/+
Correct Answer7 a a9 stock kee#ing unit %9 s#ecial knowledge ; understanding c9 storage kee#ing unit

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