Business Name Executive Summary Business Overview About four years ago, all Moroccan families used to enjoy

their lunch with their family since the lunch break was more than two hours. With the new working schedules , em loyees now work continuous hours and get about a half hour break, which is obviously not enough to go back home and gather for a family meal. !hat"s why we thought about this genuine roject. #ur idea is mainly about roviding convenient healthy traditional Moroccan food through our latform that enables customers to get their food home or at their work lace by just a sim le click. Mychef is the name of our magical website, which will be offering the delivering service at a s ecific district in $abat called agdal. !he reason why we chose this where it has many ministries and about %& universities and schools. 'ecause we"re targeting both working cou le and students living on cam us who miss the ama(ing taste of their momy"s food.

Market And Target Market According to Euromonitor, )&* of the em loyees income is s ent on food, +,* refer delivery food and +%* want to eat healthy food. !hat"s why we"re targeting em loyees so that we can satisfy their wants and their need. We"re also targeting students who are living on cam us. Sometimes they have to finish their work and don"t have time to go grab their lunch or they sim ly miss their homemade meals. !he area of agdal in $abat- the ca ital of morocco- as it has all the ministries and the offices and also has about %& universities and schools and an enormous dorms called .madinat al irfane/0 .the city of knowledge/1. 2n this area there are about %&&&& em loyees that we"re targeting and about ,&&& students living on cam us. After launching our service, we"re lanning on ex anding our business to 3asablanca as well since it"s the largest city and it has more habitants than $abat. Industry Analysis #ur com etitors for now are fast foods 0 i((a hut 41 but they"re su er far from #ur collection. 5lus the fast food lace is very far from our focused region and it"s not healthy Business Sustainability #ur com etitive advantage is that we"ll be the first business that delivers Moroccan food And satisfy our customers" needs. According to euromonitor %.6* that delivers food in morocco which stills a very low number. We also thought about setting u convenient rices not too low and not too high. Revenue and Profitability Proje tions

!his section should give the reader an understanding of how your business will work financially in as much detail as you can rovide. At a minimum, this should include a roximate cost of your roduct, a rice, an estimate or the time to breakeven and what you think that you will need to start the business. !riti al Su ess "a tors

#ur goal is to broaden our business and to serve as many customers as ossible from a district in a $abat to the whole city and that would robably take us a roximately about , years.

!urrent Needs Whatever you need to get from your current state to an o erational business. !hese could include contacts, technical consulting and startu funds.

Student Team Members 7aila #mari Morocco laila.omari%8gmail.com

Saad 'enrouyne 9arim El Mastouri Sarah 'oumouja Mohamed 'endanane

Morocco Morocco Morocco Morocco

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