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A New Series on Cultural and Generational Writing Don Heymann Considers Housewives to Wall Street Donald L.

Heymann, well known bu siness writer and Adjunct Instructor of Writing at NYU, has announced his new se ries on successful business writing. Fairfield, CT, April 21, 2014 -- Donald L. Heymann, well known business writer a nd Adjunct Instructor of Writing at NYU, has launched a series of tutorials for business writers. Mr. Heymann feels that writers need to pay more attention to f ast paced cultural changes. "If you've ever thought about how fast our language an d therefore our culture is changing, you only need a handful of random examples to prove the point. Writers, especially, must be keenly sensitive to these chang es to remain relevant, or risk being dismissed outright. says Mr. Heymann. He fee ls that paying attention to these changes would allow many small businesses to b e more successful. Housewife vs Stay-At-Home Mom: "A clear example is housewife. Commonly used not long ago, we've almost completely r eplaced it with stay-at-home mom. New societal priorities have women under less pr essure about running the household and more pressure about the choices they make to raise their children. "From the kitchen to the office, we move to the word bo ssy, which until recently was used to describe any girl who showed leadership qua lities or the fierce determination that's always admired in boys. Women who've risen to positions of power are fed up with the stereotype, and are trying to will it away." Isn't it about time? Occupy Wall Street: "The word occupy earned a powerful political meaning a couple of years ago with th e Occupy Wall Street movement. In Shakespeare's time, the word occupy was entirely s exual but not used in polite society. Use your imagination." Mr. Heymann shares other cultural examples, including issues regarding the elderly, the new normal, and God on his blog: but you can see the first in this series at: http://www.donheymann.com/2014/04/occupy-fr om-housewives-to-wall-street/ "Writers who want to get a message across should pay close attention to the evol ution of words because it's a signal of how we think, how we feel and how we are c hanging as a society. As I've said before in my blog, words matter. About Don Heymann: Don Heymann launched his business in 1985, drawing on his broad communications e xperience as a writer, consultant, corporate official and agency executive. Before then, Don served three Fortune 500 companies in senior corporate communic ation positions GAF Corporation, Lone Star Industries and Chesebrough-Pond's Inc. (now Unilever Personal Care). Earlier, he was an account supervisor with Burson-Marsteller, one of the largest public relations agencies in the world, developing and managing PR and marketin g communications programs in a wide range of fields. In addition, Don has a solid foundation as a writer and editor, having worked fo r McGraw-Hill Publications and other business journals. He has also taught writi ng courses at Western Connecticut State University and is currently an adjunct i nstructor at New York University's School of Continuing and Professional Studies. Elected to Phi Beta Kappa, Heymann is a summa cum laude graduate of Ohio Univers ity with a Bachelor of Arts Degree in English/Creative Writing. Mr. Heymann's clients include GE, IBM, Montifiore Hospital, New York Blood Bank, J

ohnson and Johnson, among many others. Contact: Don Heymann Directly, Donald L. Heymann & Co., Don Heymann, Fairfield, CT 06840 1 203 366 7525, http://www.donheymann.com/contact/ Contact: Catherine Stone Chroma Sites PO Box 732, Westport, CT 06880 1-203-292-3605 info@chromasites.com http://www.chromasites.com

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