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Vision:
To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that their food makes every customer in every restaurant smile
Mission:
Mc onald's mission is to be their customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time
About McDonalds:
!iming to be the world's best quick service restaurant experience, Mc onald's started its operations in "akistan in #$$% and is a leading fast food service retailer for its valued customers. &ith a strong belief in the phrase when it's green it's growing, Mc onald's "akistan is growing with the focus to provide friendly and quick service restaurant experience to their customers. 'urrently Mc onald's "akistan is operating in various cities of "akistan ()e *ahore, +aisalabad, ,arachi, -yderabad, and (slamabad . /awalpindi with the plans to cover the customer base in various other cities of the country. Mc onald's "akistan is a part of the *akson 0roup of 'ompanies, with a regional office in *ahore and the main -ead 1ffice in ,arachi. They are operating with a network of restaurants to reach our customers for providing friendly services in all different regions of the country.
Qualit :
Mc onald:s is very strict about the quality of services they provide. They don:t compromise anything over quality. 9uality is considered to be one of their foremost ob;ectives. They want #66 < quality of service. 9uality is checked on for2
-igh standard of food, services provided to the customers. 'ommunication skills i.e. =nglish speaking skills !ppearance and grooming !bility to communicate with guests and handle versatile situations.
*ead office
4. ,itchen Mana$er)',itchen management' includes the managing staff working in the kitchen. The kitchen is the most important part of the business and the main reason customers patroni>e the restaurant. Managing the kitchen staff helps to control food quality. !s most commercial kitchens are a closed environment, the staff may become bored or tired from the work. &ithout proper management, this often results in an inconsistent food product 3. "estaurant Mana$er) restaurant manager who is the head of floor manager, kitchen manager, crew chief and also employees.
!ll works are doing manually and the frontline employees give this report to the restaurant manager.
+ur Philoso#h :/
B&e take the burger business more seriously than anyone else.B &hen Mc onald's founder, /ay
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,roc made that memorable statement, he was letting the world in on the philosophy and secret behind Mc onald's phenomenal success. 1ur vision to be "akistan BbestB quick service restaurant experience is supported by a set of principles and core values CMc onald:s &ayD
ata mining, the extraction of hidden predictive information from large databases, is a powerful new technology with great potential to help companies focus on the most important information in their data warehouses. ata mining tools predict future trends and behaviors, allowing businesses to make proactive, knowledge)driven decisions. Most companies already collect and refine massive quantities of data. ata mining techniques can be implemented rapidly on existing software and hardware platforms to enhance the value of existing information resources, and can be integrated with new products and systems as they are brought on)line
mining is ready for application in the business community because it is supported by three
+inally, it enables them to Bdrill downB into summary information to view detail transactional data.
ata mining is a technology and not a business solution like statistics. Thus the data mining software provides an idea about the customers that would be intrigued by the new product.
ata Mining therefore has arrived on the scene at the very appropriate time, helping these enterprises to achieve a number of complex tasks that would have taken up ages but for the advent of this marvelous new technology
The products with higher sales are used for advertisement of the product with higher demand.
The data can also the inventory management The availability of raw material in the stock The database containing data of employees are used for hiring the right people (n case of shortage of employees the database is used to select 'E meeting the criteria and the right person is employed.
The data is used to know the total number of employees employed. The data is also used to find employees who need the training. The data is used for pricing the products The data is used to find out the competitors share in the market and the products of the competitors which are most liked by the users.
McDonald Pakistan:
'urrently Mc onald "akistan is not using data mining they hire external companies to do survey regarding the customer taste and satisfaction. =very time new surveys are conducted is conducted to know the customer taste and affordability. Mc onald "akistan is using simple data base at counter to know the sales.
Database at Counter:
The data base shows the over all sales of the day .The menu is available in the data base which sows the pricing of each product
Inventor Mana$ement:
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The data base shows the inventory available on hand, on shipment and the recorder point
Inventor on hand:
The software shows the over all inventory in the store that how much amount of material is available in the stock room.
5hi#ment inventor :
Mc onald requires some material from out side sources through shipment .The material is sent through shipment .The material contains some specific flavors or material that makes the product of Mc onald "akistan 8imilar to the standard of Mc onald international.
"eorder #oint:
The software indicates the reorder point that at which point the next order is to be made.
6e' -4ui#ment:
Mc onald uses the latest equipment to reduce the cooking period. !t specific intervals they purchase new machines that reduce the making of food.
5ales Mana$ement:
Mc onald software contains the data regarding the over all sales of the whole day. This data helps in knowing which product has the highest sales during the day.
Mc onalds usually depend on research companies who conduct surveys +or Mc onald.
Consumer taste:
8urveys are conducted for launching of a new product by 'ompanies who tell Mc onald that what are the consumer demand as in "akistan people prefer eating beef or mutton products more as compared to chicken products. But Mc onald chicken products are more in demand
5ervice deliver :
8urveys are conducted to know that is people are having any problem related to the service delivery of Mc onald are people are satisfied which the current service or do they need any change in the physical area where service is been made
)ood Deliver :
8urveys are conducted to know that where people are satisfied by the food stuff do they need any change in the menu. !s in summers Mc onald offers Milk shakes as people more like to drink shakes.
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)ood * $iene:
Mc onalds maintained the performance standard for food they have standards for food and service.
5tandards at McDonald:
!t Mc onald its always like coming home .&e make sure that the warmth of our homely touch reaches your highest expectation. Be it food, service or the ambience we keep evaluating our quality standards to new levels Mc onald has implemented rigorous food standards called Hfrom farm to restaurantI.
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6o Com#romise:
Mc onald gives high importance to smallest to detail, from meat to species and every thing is standardi>ed. Mc onald follow global set standards with no compromise right from the farm to the restaurant till the time it is being served.
-"P plays the important role of running system on front. &hatever decision are made,
mostly are through the system of =/". =/" is supported by various other supports. This is the place where ma;or decision making and their execution takes place.
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CAD.CAM.CA-
<Com#uter
Aided
Desi$n.
Com#uter
Aided
5M5 <5ecurit
-"P 5 stem:
=/" software is a family of software modules that support the business activities involved in these vital back)office processes. +or example, =/" software for a manufacturing company will typically track the status of sales, inventory, shipping, and invoicing, as well as forecasting raw material and human resource requirements.
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=nterprise !pplicationsL "ackagesL 8uitesL 8ystems connects all of the information, which flows through a company to a single integrated set of systems.
This is implemented in modules, which can be integrated. =/" may work with a wide variety of databases, hardware, and operating systems. *eading Eendors of =/" are 8!", 1racle. 1riginally. =/" packages were targeted at the manufacturing industry. Their goal is to integrate information across the company and eliminate complex links between computer systems.
The architecture is clientLserver and uses 11 methodology for design and development of whole system.
,ey advantage of =/" is that it provides an integrated solution for all the requirements of the business.
(t takes care of organi>ational hierarchy of authorities Basically =/" solutions are based on Mnix and &indows ?T platform.
-"P !enefits:
=/" offers lots of benefits to the implementing organi>ation. (t helps for a manager to make decision at the right time. This is possible when entire organi>ation is sharing information and interprets in same perspectives. The benefits of =/" can be classified in two categories2 ) Tangible benefits JThose which can be measured in one form or otherK (ntangible benefits J ifficult to measure in absolute termsK
"eduction of lead(time
The elapsed time between placing an order and receiving is known as the lead)time. (n order to reduce lead)times, the organi>ation should have an efficient inventory management system.
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This inventory system is integrated with the purchase, production planning and production department.
The =/" systems help in automating this task and thus make inventory management more effective and efficient.
oubled business (ncrease of inventory turn to over 56< 'ycle time cut to %6< 2 'ycle time is the time between receipt of the order and delivery of the product. Make Ato A order Make Ato A stock
Goin$ &ive
The old system is removed and the new system is used for doing business. ata conversion is done, databases are up and running. "rototype is fully configured and tested and ready to go operational. 8o the system is live.
Conclusion:
+rom the overall analysis of the database management system we conclude that Mc onald "akistan should have its own database instead of going for research companies to do research on
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their behalf. !s Mc onald is operating in only five cities of "akistan it has to do research if they want to open in other cities as the consumer taste various according to every city. (t will reduce its cost also
5u$$estion:
&e give some suggestions to Mc onalds, the suggestions are "rovide access to information form any where any time. -ead office management and regional office management access to the proposal for status monitoring and tracking. 'reate a business management databaseLdata warehouse that is useful to management , sales managers Besides real time online systems develops data mining application for strategic management of business.
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