Social Neuia Release

Strapped For Life

Live foi the Riue

NEWS RELEASE

}an. 27, 2u14
F0R INNEBIATE RELEASE Contact Infoimation:
Chelsea Roth, uiiectoi of communications
0ffice: (4uS) 812-97S8
Cell: (972) 74S-81S9
Email: chelsea.iothokstate.euu


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Stiappeu foi Life is hosting its inauguial SK Apiil S at 8:Su a.m. at Faii Paik
in Ballas, Texas.
The SK is to piomote seatbelt safety among young auults in the Ballas aiea.
Paiticipants may walk oi iun to honoi those who lost theii lives uue to the impiopei
use of seatbelts. Eaily iegistiation is available online foi a uonation of $2S. Piices
inciease to $SS uuiing }anuaiy anu $4u on the uay of the event.
Chelsea Roth, uiiectoi of communications, hopes to see a laige tuinout to the
inauguial event.
"Stiappeu foi Life has such a gieat message that I hope gets out to all the
young auults in Ameiica," Roth saiu. "It's so sau to see young people go so soon all
because of a silly mistake. Bopefully this walk will motivate people to take the extia
five seconus to buckle up."
Stiappeu foi Life is a nonpiofit oiganization that was founueu in }uly 2u1S.
Its main puipose is to piomote safe uiiving thiough the piopei use of seat belts
among young auults acioss the 0niteu States by offeiing infoimation anu incentives.
Click heie anu ieau moie about Stiappeu foi Life.
Registei online foi the event to help spieau the woiu about safe uiiving.

###



Talking Points foi Speakei


1. Stiappeu foi Life is hosting its inauguial SK Apiil S at 8:Su a.m. at Faii Paik
in Ballas, Texas.
2. Paiticipants may walk oi iun to honoi those who lost theii lives uue to the
impiopei use of seatbelts.
S. Stiappeu foi Life is a nonpiofit oiganization founueu in }uly 2u1S aftei the
founuei's life was saveu by the use of a seatbelt.
4. Stiappeu foi Life hopes to piomote safe uiiving thiough the piopei use of
seatbelts among young auults acioss the countiy.
S. Impiopei seatbelt use is the No. 1 cause of ciash-ielateu fatalities in Ameiica.
Stiappeu foi Life wants to change this statistic by pioviuing infoimation anu
incentives.
6. Paiticipants may iegistei online foi the SK at Stiappeu Foi Life's website,
http:stiappeufoilife.oig foi a minimum uonation of $2S.

Pitch


To: chiistina.iosalesuallasmoiningnews.com
Subject: Stiappeu foi Life hosts inauguial SK to piomote seatbelt safety

Ns. Rosales,

Stiappeu foi Life is hosting its inauguial SK Apiil S at 8:Su a.m. at Faii Paik
in Ballas, Texas, to piomote seatbelt safety among young auults in the Ballas aiea.

Paiticipants may walk oi iun to honoi those who lost theii lives uue to the
impiopei use of seatbelts. Eaily iegistiation is available online foi a uonation of $2S.
Piices inciease to $SS uuiing }anuaiy anu $4u on the uay of the event.

Impiopei seatbelt use is the No. 1 cause of ciash-ielateu fatalities in Ameiica.
Stiappeu foi Life woulu like to change this statistic by offeiing infoimation anu
incentives. Piopei euucation anu the piopei use of seatbelts can save thousanus of
lives among Ameiican citizens.

This event woulu be a gieat featuie foi The Scoop Blog because of its possible
impact on the young auults in the Ballas aiea. This new nonpiofit has a goal of
ieaching not only the Ballas population but also the entiie countiy.

You woulu be the peifect peison to covei the stoiy because of youi woik
with othei nonpiofits aiounu the aiea. Piesenting this new nonpiofit woulu be
gieat foi the Ballas Noining News as well as The Scoop Blog.

If you aie inteiesteu, I woulu be happy to help cooiuinate inteiviews anu
woik with wiiteis anu photogiapheis. Please email me at chelsea.iothokstate.euu,
oi call me at (972) 74S-81S9 foi fuithei uiscussion of the event.

I will call you Naich 19 to uiscuss the stoiy. Thank you.



Chelsea Roth
Stiappeu foi Life uiiectoi of communications
chelsea.iothokstate.euu
Tweet


"chelseaioth9S: ChiistinaRosales Stiappeu foi Life is hosting its inauguial SK to
piomote seatbelt awaieness 8:Su a.m. Apiil S Faii Paik. #piomotesafeuiiving"