The Business Model Canvas

Key Partners
Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquairing from partners? Which Key Activities do partners perform?

Vender por unidades o paquetes a constructoras y/o gobierno que pueda financiar a las personas Valor de Designed for: ahorro a mediano plazo Designed by: Pagan actualmente por un servicio Se paga actualmente a una compaa distribuidora de gas Key Activities Materia Manufactura Introducci n de
What Key Activities do our Value Propositions require? Our istri!ution "hannels? "ustomer Relationships? Revenue streams?

de gas para obtener agua

Date:

caliente

Version:

Value Propositions prima

What value do we deliver to the customer? Which one of our customer#s pro!lems are we helping to solve? What !undles of products and services are we offering to each "ustomer $egment? Which customer needs are we satisfying?

"ustomer Relationships
What type of relationship does each of our "ustomer $egments e%pect us to esta!lish and maintain with them? Which ones have we esta!lished? &ow are they integrated with the rest of our !usiness model? &ow costly are they?

"ustomer $egments
'or whom are we creating value? Who are our most important customers?

motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities

catergories Production Problem Solving Platform !et"ork

dispositivos de control

Mypimes !urismo "asas #efes %scuelas "lubes &obierno 'ficinas deportivos Key Resources
What Key Resources do our Value Propositions require? Our istri!ution "hannels? "ustomer Relationships? Revenue $treams?
types of resources P&ysical -ntellectual .brand patents/ copyrig&ts/ data0 1uman 2inancial

characteristics !e"ness Performance #ustomization $%etting t&e 'ob Done( Design )rand Status Price #ost Reduction Risk Reduction Accessibility #onvenience *sability

,ass ,arket !ic&e ,arket Segmented Diversified ,ulti+sided Platform

examples Personal assistance Dedicated Personal Assistance Self+Service Automated Services #ommunities #o+creation

"omerciales de $amilia

"hannels
(hrough which "hannels do our "ustomer $egments want to !e reached? &ow are we reaching them now? &ow are our "hannels integrated? Which ones work !est? Which ones are most cost)efficient? &ow are we integrating them with customer routines?
channel phases 34 A"areness 1o" do "e 74 8valuation 1o" do "e 94 Purc&ase 1o" do "e :4 Delivery 1o" do "e ;4 After sales 1o" do "e

raise a"areness about our company5s products and services6 &elp customers evaluate our organization5s Value Proposition6 allo" customers to purc&ase specific products and services6 deliver a Value Proposition to customers6 provide post+purc&ase customer support6

$erias comerciales y de tecnologa Plazas "omerciales (emostraciones Mantenimiento )sistencia *(id +ourself, "ost $tructure )horro en )mable )horro de Mayor
What are the most important costs inherent in our !usiness model? Which Key Resources are most e%pensive? Which Key Activities are most e%pensive?

Revenue $treams economa con el medio ambiente energa calentadores solares

'or what value are our customers really willing to pay? 'or what do they currently pay? &ow are they currently paying? &ow would they prefer to pay? &ow much does each Revenue $tream contri!ute to overall revenues?

is your business more #ost Driven .leanest cost structure/ lo" price value proposition/ ma<imum automation/ e<tensive outsourcing0 Value Driven .focused on value creation/ premium value proposition0 sample characteristics 2i<ed #osts .salaries/ rents/ utilities0 Variable costs 8conomies of scale 8conomies of scope

eficiencia sobre otros

-ocal !aller de manufactura Personas con conocimiento del .rea Soft/are de dibu0o
DesigneD by: *usiness +odel 'oundry A,
?&e makers of )usiness ,odel %eneration and Strategyzer

types Asset sale *sage fee Subscription 2ees =ending Renting =easing =icensing )rokerage fees Advertising

fixeD pricing =ist Price Product feature dependent #ustomer segment dependent Volume dependent

Dynamic pricing !egotiation .bargaining0 >ield ,anagement Real+time+,arket

(iseo ".lculos de esfuerzos y fatigas

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