FATOUMATA

B. BA R RY
555 Main Street. APT 1402 NeW YorK, NeW YorK, 10044
(646) 658 8850 FATOUMATABINTAB@GMAIL.COM @MISSFATOUB WWW.MFBPR.COM

EDUCATION Bachelor of Arts in Communications

STATE UNIVERsITY OF NEW YORK COLLEGE AT BuFFALO, NEW YORK
GRADUATION DATE: August 2014 MAJOR: Public Communications

EXPERIENCE
USG at SUNY BUFFALO STATE
ADMINIsTRATIVE VIcE-PREsIDENT OF PubLIc RELATIONs

[APRIL 2013 - PRESENT]

Buffalo, New York

Researched, planned, implemented and evaluated full PR campaigns for United Students Government events Served as Communications Director for SUNY Buffalo States annual end-of-the-year Springfest concert Measured PR value of all campaign tactics, and monitored all digital media analytics for USG

PUBLIC RELATIONS PROFESSIONAL

THE BARRY CO.

[AUGUST 2013 - PRESENT]

Buffalo, New York

Initiate and maintain relationships with media contacts of print and digital platforms Create innovative public relations and digital media strategies to increase brand awareness for clients Manage day-to-day client activities for brands and products represented through publicity tracking

COLLEGIATE CROWN

SKILLS
Website Set-Up Wordpress & Blogger Microsoft Office Suite Adobe Creative-Suite 6 Google Analytics + Google AdWords Social Media (Facebook, Twitter, Pinterest) Languages: English, Fluent French, Conversational Pulaar

CEO & FOUNDER

[FEBRUARY 2013 - PRESENT]

Buffalo, New York

Create strategic workshops that provide college entrepreneurs with important resources and knowledge Plan events that provide collaborative partnership such as From The Crown Up and The Mogul Mixer

ICONIX BRAND GROUP

DIGITAL MARKETING & INTERACTIVE MEDIA INTERN

[MAY 2013 - JANUARY 2014 ]

New York City, New York

Assisted in developing and managing digital marketing campaigns for existing Iconix brands Evaluated customer research, market conditions, and competitor data for 7 Iconix brands Coordinated social media strategies for Iconix brands which were implemented by brand managers

ACTIVITIES & LEADERSHIP

SUNY Buffalo State Resident Assistant Orientation Leader at SUNY Buffalo State PRESIDENT, The Fashion Students Association MEMBER, The African American Students Org. MEMBER, The Marketing Club at SUNY Buffalo State United Students Government at SUNY Buffalo State Public Relations Student Society of America (PRSSA) PEER MENTOR, Nurturing Initiative and Achievement Mentoring (NIA) Program

MARC ECKO CUT AND SEW

FREELANCE SOCIAL MEDIA COORDINATOR

[MAY 2013 - SEPTEMBER 2013]

New York City, New York

Assisted in creating digital voice for Marc Ecko Cut and Sew brand Evaluated feedback and insights from content published Curated content for daily posting to Tumblr, Instagram, Pinterest, and Facebook platforms

JUNIOR PUBLICIST New York City, New York Handled PR tasks including, but not limited to: curating press releases, press kits, and gathering press clippings Aided in planning client events such as fashion shows, press previews, press tours, and in-store events Assisted with donor relations, special events, and development activities for the companys charitable subsidiary

THE RHEA ELISIA CO.

[APRIL 2013 - AUGUST 2013]

HONORS & ACHIEVEMENTS

SPEAKER, TEDxYOUTH@BUFFALO 2014 Deans List, SUNY Buffalo State

REVITALIZED MARKETING GROUP

PUBLIC RELATIONS ASSISTANT Virtual Internship Managed all digital media and PR efforts for companys client: Blak Businessmen Inc. (BBI) Created online brand identity for BBI. (Facebook, Twitter, Instagram, Website)

[MARCH 2013 - MAY 2013]

ON-LINE PORTFOLIO
www.fatoumatabbarry.strikingly.com

MARKETING ASSISTANT New York City, New York Shadowed Genevieve Burkett, CEO of Projam Entertainment Assisted in creating on-line presence for Jordan Jman Francis, of Camp Rock and Disney franchise Aided in production of artist events (appearances, dance workshops, meet and greets)

PROJAM ENTERTAINMENT

[DECEMBER 2007 - MAY 2010]

-- REFERENCES ARE AVAILABLE UPON REQUEST --