INTRODUCTION

Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayur edic medicines company, !abur India "td has come a long way today to become a leading consumer products manufacturer in India. For the past 12 !ears" #e ha$e been dedi%ated to pro$idin& nature'based solutions (or a health! and holisti% li(est!le. #hrough our comprehensi e range of products, we touch the li es of all consumers, in all age groups, across all social boundaries. And this legacy has helped us de elop a bond of trust with our consumers. #hat &uarantees you the best in all produ%ts %arr!in& the Dabur name .

HISTOR)
)ear 1884 $ ent% !r. & ' (urman lays the foundation of what is today known as !abur India "imited. &tarting from a small shop in Calcutta, he began a direct mailing system to send his medicines to e en the smallest of illages in (engal. A manufacturing facility for Ayur edic ,edicines is set up at -arendrapur and !aburgram. !abur e.pands its distribution network to (ihar and the northeast. !abur India 1!r. & ' (urman2 3 t. "imited is incorporated. !abur Chyawanprash is launched in a tin pack and becomes the first branded Chyawanprash of India. !abur launches the 5a6mola tablet. #his is the first time that a classical Ayur edic medicine is branded 7from &hudhabardhak bati to 5a6mola tablet. 5a6mola Candy is launched and captures the imagination of children and establishes a large market share !abur India "imited comes out with its first public issue. #he 8s.1+ share is issued at a premium of 8s.89 per share. #he issue is o ersubscribed *1 times. !abur enters into a 6oint enture with :sem of Israel for food and (ongrain of France for cheese and other dairy products !abur achie es the 8s.1+++ Crore turno er mark

1)*+

1)/0 1)4) 1)48

1)8) 1))4

1))9

1)))7*+++

Founder and Leaders

The *ission %ontinues ,ore than a century after !r. &. '. (urman set up his company with the ision of good health for all, !abur has grown manifold. It is now a leading nature'based health and family care products company. In this mission, the (urman family has forged ahead with the founding thoughts of !r. &.'. (urman, while also e ol ing and progressing in tune with the changing demands of a growing business. : er the years, the family has understood the demands of incorporating a professional management team that would be able to launch !abur onto a high growth path. #he (urman family has therefore downscaled its direct in ol ement in day7to7day operations. Allowing a team of able managers to run the company and steer its fortunes.

Dabur India Ltd+ ' Corporate ,ro(ile

Dabur India Ltd is one of India;s leading F,C< Companies with Re$enues o( about US-.// *illion 1o er 8s *8/4 Crore2 = *arket Capitalisation o( o$er US-2+2 0illion 1close to 8s 1+,+++ Crore2. (uilding on a legacy of >uality and e.perience for o er 1*9 years, Dabur is toda! India1s most trusted name and the #orld1s lar&est 2!ur$edi% and Natural Health Care Compan!. !abur India is also a world leader in Ayur eda with a portfolio of o er *9+ 5erbal?Ayur edic products. !abur@s F,C< portfolio today includes (i$e (la&ship brands with distinct brand identities 77 Dabur as the master brand for natural healthcare products, 3atika for premium personal care, Ha4mola for digesti es, R5al for fruit 6uices and be erages and Fem for fairness bleaches and skin care products. !abur today operates in key consumer products categories like Hair Care" Oral Care" Health Care" Skin Care" Home Care and Foods. #he company has a wide distribution network, co ering o er 2+6 million retail outlets with a high penetration in both urban and rural markets. !abur@s products also ha e a huge presence in the o erseas markets and are today a$ailable in o$er ./ %ountries a%ross the &lobe. Its brands are highly popular in the ,iddle $ast, &AA8C countries, Africa, A&, $urope and 8ussia. Dabur7s o$erseas re$enues

stands at o$er Rs

// Crore in the 2//8'1/ (is%al"

a%%ountin& (or about 2/9 o( the total turno$er. #he 1*97year7old company, promoted by the (urman family, had started operations in 1884 as an Ayur edic medicines company. From its humble beginnings in the bylanes of Calcutta, !abur India "td has come a long way today to become one of the biggest Indian7owned consumer goods companies with the largest herbal and natural product portfolio in the world. : erall, Dabur has su%%ess(ull! trans(ormed itsel( (rom bein& a (amil!'run business to be%ome a pro(essionall! mana&ed enterprise . Bhat sets !abur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate go ernance = inno ation. 2ddresses Corporate O((i%e 'aushambi <haCiabad D *+1+1+ Attar 3radesh, India Tel: E)1 1+1*+2 /)8*+++ 1/+ "ines2 E)1 1+1*+2 /++1+++ 1/+ "ines2 Re&istered O((i%e 8?/, Asaf Ali 8oad, -ew !elhi D 11+ ++* Tel% E)1 1+112 */*9/488

F!edicated to the health and well being of e ery householdF

#his is our company. Be accept personal responsibility, and accountability to meet business needs.

Be all are leaders in our area of responsibility, with a deep commitment to deli er results. Be are determined to be the best at doing what matters most.

3eople are our most important asset. Be add alue through result dri en training, and we encourage = reward e.cellence.

Be ha e superior understanding of consumer needs and de elop products to fulfill them better.

Be work together on the principle of mutual trust = transparency in a boundary7less organisation. Be are intellectually honest in ad ocating proposals, including recogniCing risks.

Continuous inno ation in products = processes is the basis of our success.

Be are committed to the achie ement of business success with integrity. Be are honest with consumers, with business partners and with each other.

*2N2;<*<*T T<2*

Dabur ;roup

Bith a basket including personal care, health care and food products, !abur India "imited has set up subsidiary <roup Companies across the world that can manage its businesses more efficiently. <i en the ast range of products, sourcing, production and marketing ha e been di ested to the group companies that conduct their operations independently%

Corporate ;o$ernan%e

;ood %orporate &o$ernan%e and transparen%! in a%tions of the management is ke! to a stron& bond o( trust with the Company;s stakeholders. !abur understands the importance of good go ernance and has constantly a oided an arbitrary decision7making process. :ur initiati es towards this end include% 3rofessionalisation of the board "ean and acti e (oard 1reduced from 10 to 1+ members2 "ess number of promoters on the (oard ,ore professionals and independent !irectors for better management <o erned through (oard committees for Audit, 8emuneration, &hareholder <rie ances, Compensation and -ominations ,eets all Corporate <o ernance Code re>uirements of &$(I

Corporate Citi=enship

Bhen our Founder !r. &. '. (urman first established !abur, he had a ision that saw beyond the profit moti e. In his words, FBhat is that life worth which cannot bring comfort to others.F #his ideal of a humane and e>uitable society led to initiati es taken to gi e back some part of what !abur has gained from the community. :ur ma6or initiati es in the &ocial sector include%

$stablishment of the &ustainable !e elopment &ociety, or

Sundesh, in 1))/ 7 a non7profit organisation to promote research and welfare acti ities in rural areasG

3romoting health and hygiene amongst the underpri iledged :rganising the ,lant (or Li(e pro&ramme for s%hool%hildren

through the Chunni Lal *edi%al TrustG and

7 to create en ironmental awareness amongst young minds. Our %ommitment to <n$ironment 2n%ient #isdom o( %onser$ation From times immemorial, Indian sages and men of wisdom ha e understood and appreciated the alue of nature and its conser ation. :ur ancestors recognised that if we grabbed from nature beyond what was healthy, it would lead to all round degradation, and e en the e.tinction of humanity. #hat is why nature was sanctified and worshipped in the form of gods and goddesses. Dabur upholds the tradition

#oday, we at !abur also alue nature@s bounty. Bithout the fruits of nature, the ision of !abur would ne er ha e been fulfilled. And that is the reason for our unfailing commitment to ecological conser ation and regeneration. Be would like to follow the principles of our ancient te.ts, which say% >Dehi me dadami te> ' >!ou &i$e me" and I &i$e !ou>+

0a%k to Nature 8are herbs and medicinal plants are our most aluable resource, from which all our products are deri ed. !ue to o ere.ploitation of these resources and unsustainable practices, these plants and herbs are fast reaching the point of e.tinction. In iew of this critical situation, !abur has initiated some significant programmes for ecological regeneration and protection of endangered plant species. ,lants (or Li(e Be ha e set up the F3lants for "ifeF pro6ect in the mountainous regions of the 5imalayas. Ander the pro6ect, a high7tech greenhouse facility has been set up for de eloping saplings of rare and endangered monitored, medicinal this plants. Fully computer7controlled the highly and greenhouse maintains critical

en ironmental parameters re>uired for their sur i al. Be are also de eloping >uality saplings of more than *+ herbs, 8 of them endangered, through micro propagation.

In addition, satellite nurseries spread across mountain illages and contract culti ation of medicinal herbs helps in maintaining the ecological balance. #hese measures ha e also helped pro ide local culti ators the scientific knowledge for har esting herbs and a steady source of income. &o that they are not forced to e.ploit the en ironment to earn a li elihood.

Li$in& a ;reen Herita&e #hese are significant steps that can contribute to a better world for coming generations. #o whom we would like to be>ueath a world not bereft of nature. (ut full of flowering and fruit bearing trees, animals, birds and humans li ing in good health and complete harmony.

*anu(a%turin& Fa%ilities in India

Distribution Net#ork

?el%ome to Dabur India Ltd. In this section, you@ll find the information about our distributors across the globe. 3lease click on the indi idual links below for the detailed list of distributors and partners in arious regions. Central" North @ South 2meri%a 2ustralia 2sia *iddle <ast North @ South 2(ri%a <ast @ ?est <urope Russia

Dabur ?orld#ide

!abur@s mission of popularising a natural lifestyle transcends national boundaries. #oday, there is growing global awareness on alternati e medicine, nature7based and holistic lifestyles and an interest in herbal products. Dabur has been in the (ore(ront o( popularisin& this alternati$e #a! o( li(e" marketin& its produ%ts in more than ./ %ountries all o$er the #orld . : er the years, !abur@s o erseas business has successfully transformed from being a small operation into a multi'lo%ation business spreadin& throu&h the *iddle <ast" North 2(ri%a" ?est 2(ri%a and South 2sia.

Our ,rodu%ts ?orld#ide

Be ha e spread oursel es wide and deep to be close to our o erseas consumers. :ur o erseas product portfolio is tailor7made to suit the needs and aspirations of our growing consumer base in the international markets. :ffices and representati es in <urope, UA, 2meri%a and 2(ri%a AA special herbal health care and personal care range successfully selling in markets ranging from the *iddle <ast, Far <ast, North 2(ri%a and <urope Inroads into se eral $uropean and American markets that ha e good potential due to resurgence of the ba%k'to'nature mo$ement $.port of 2%ti$e ,harma%euti%al In&redients 1A3Is2, manufactured under strict international >uality benchmarks, to <urope, %ountries $.port of food and te.tile grade natural &ums, e.tracted from traditional plant sources ,artnerships @ ,rodu%tion

Latin

2meri%a,

2(ri%a,

and

other

2sian

Strate&i% partnerships with leading multinational food and health care companies to introduce inno ations in products and ser ices.

,rodu%ts
5ealth Care 3ersonal Care Foods 5ome Care Consumer 5ealth D :#C Consumer 5ealth D $thical Health Care !abur@s 5ealth Care ran&e brin&s (or !ou a wide selection of Ayur edic and natural products that o((er complete care (or $ar!in& indi$idual needs+

,ersonal Care Dabur presents a range of 5erbal = Ayur edic 3ersonal Care products" %reated to make you look and feel good+ 0rin&in& to&ether the &entle tou%h o( nature and 2!ur$eda7s #isdom" the ran&e %o$ers %ate&ories like 5air Care" &kin Care and (aby Care" and is backed by the unfailing >uality stamp of !abur +

Home Care !abur India "td has a portfolio of superior products that help take care of your home. #he range of 5ome Care products ha e been carefully de eloped to ensure that your li ing space not only looks good, but also smells good, all day long. And more importantly, they help keep your family healthy.

2!ur$eda

O0B<CTI3<
Is in the stage of progress or decline during this period of recession, which is going all through the world due to which the graph of economy of the whole is falling down. Is the sales of the medicines or health care products of the !abur India "td. Is company listening the e.pectations of shareholders. At last what measure should the company adopt to be market leader in field of pharmaceuticals and to maintain its position in market.

R<S<2RCH *<THODOLO;)
Data %olle%tion *ethod (oth primary and secondary data;s was considered and studied for the pro6ect. ,rimar! Data #hese are the data;s which are not readily a ailable to the user or researcher but these data;s has to be collected by some one primarily for their own use. #hey are specifically collected for certain research. For specific research pro6ect at hand for obtaining state about ad ertisement and sales promotions of !abur F,C< 38:!AC#&. Se%ondar! Data 8efers of those data, which are collected and distributed is parts and are already a ailable in firm company internal needs and commercial trades and pri ate publication. In the study secondary data were used for re>uired information like%7 Company profile of !abur F,C<. &ampling Anits Customer% 1+ !ealer% 1 <eographical area Co ered City Areas. ,akronia Areas. Ci il "ines

Samplin& ,lan &agar has a population of appro.imately 19 lakhs. For carrying out any research orstudy on any sub6ect. It is ery difficult to co er e en 1+H population. I ha e for the sample siCe has to be decibel for a meaningful conclusion. For designing the sample siCe, it was thought proper to co er a ery small percentage of population in arious age groups. #he method used for sample techni>ue was non7probability con enience sampling method.

LI*IT2TION
-ot much information gained through dealer of dabur. !ealers of dabur were unable to tell much about the company. #hey ware also unable to make books a ailable of dabur. :n internet also I had recei ed limited information. #he time limit is also a factor which is also become as limitation of this pro6ect.

SU;;<STION
&hould try to capture more foreign market, they are doing e.port of products but its ratio is less. &hould has more attracti e and catchy punch lines and slogans which set in mind immediately. &hould organiCe health camps where there are no outlets. &hould use more con eying ad ertisements for all the main brands featuring big celebrities. &hould encourage the ayur eda by isiting to aidya, Ayur edic 5ospital = !octors.

S?OT 2N2L)SIS
Strength of the company ,arket leader in Ayur edic = 5ealth care products. $asily a ailable products. Attracti e packing of the products. 5ighly >ualitati e products. Weakness "ess focus on e.ports. "ow penetration of new brands in market. -ew packing of old Ayur edic brands are not easily acceptable. Opportunity &hould use more con eying ad ertisements. &hould try to capture more of foreign market. &hould communicate the knowledge about all the products to the general user of the company. Threats -owadays consumer taste arying ery fre>uently. !epression in Indian market.

 #here is tough competition from Indian = other multinational companies in these days.

CONCLUSION
&trong human relationship built !A(A8. &o it is not surprising that the company answers the welfare of the most aluable asset. #he people who comprise I, this power in the brand. !abur has grown steadily in the o er sears markets in the last decade. !abur products are today a ailable in o er 9+ countries. #he company has its offices and representati e in $urope, America = Africa.

Finan%ial Statement

D2T2 2N2L)SIS @ INT<R,R<T2TION

Bibliography
Books: Kotler, Philip. Marketing Management Prentice hall of India. Edition-IX Drucker, Peter. Management Function Websites : www.dabur.com www.google.com www.yahoosearch.com www.scribd.com !eha"iour, !P!, Edition-III

S.S.H.C. JAIN INSTITUTE OF MANAGEMENT & RESEARCH SAGAR (M.P.) CUSTOMERS QUESTIONNAIR
1. Do you use any Dabur Product? 2. Which brand of Dabur product do you use? (a) Chyawanprash (d) %thers &. Which "edia "ost inf#uence you to prefer a product? (a) 'd(ertisin) (d) +a)a,ine (b) *e#e(ision (e) other (c) Newspaper (b) a!"o#a (c) $#oucose D (Y/N)

-. ow do you fee# about the price of the Product? (a) i)h (b) .easonab#e (c) /ow

0. Do you satisfy with the price of the product? (Y/N) 1. Which factor considers when you buy the product? (a) 2ua#ity (d) Price 5. ow do you rate the product? (a) 67ce##ent (b) $ood (c) '(era)e (b) 2uantity (c) 3rand 4"a)e

8. Do you satisfy with the product? 9. 'ny :u))estion

;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ;;;; Date *han<s for your Co;operation = >a#uab#e *i"e :i)nature

:.:. .C. ?'4N 4N:*4*@*6 %A +'N'$6+6N* = .6:6'.C :'$'. (+.P.) DEALERS QUESTIONNAIR
N'+6B; ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; D'*6 ;;;;;;;;;;;;;;;;;;;;;;;; Y6'. %A 6:*'3/4: +6N*B ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; 1. Dea#in) with fo##owin) co"pany product? Co"pany ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; year ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; 2. '(era)e sa#es/"onth? ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; &. ow "any orders do you order in a "onth ? ;;;;;;;;;;;;;;;;;;;;;;;;;;; -. Who are the co"petitors of your product? ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; 0. Do you thin< that the co"pany has a #on) standin) i"a)e? Yes / No. "ay be ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; 1. .eason you account for you sa#e? a. 2ua#ity b. Price. C. >arieties %ffered d. 3rand Na"e 5. What pro"otiona# techniCue is bein) pro(idin) by co"pany to you? ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ;;;; 8. 're you satisfied with these techniCues ? Yes / N% ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; 9. What e7tra faci#ities are pro(ided by co"pany to you? a. cash discount b. Dea#erDs discount c. transportation d. others. 1E. Which for" of "edia had #ot of i"pact on the custo"ers?

;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;; ;;;;

DateB *han<s for you co;operation = (a#uab#e ti"e

:i)nature

FINDINGS
As arious companies enter into market so it is

difficult to make a ailability of way brand. -ow a7days consumer loyalty has been decreased as some !abur product is ha ing good >uality but high price or ice7 ersa. &o it is difficult to find locating among customers. &ince there is no particular authoriCed dealer of some particular brands so also creates problem. #hey are unable to compete with there competitors. #here distributing chain is limited upto big cities.

 #hey are not updating there customers completely about there new products.

CERTIFICATE
DATE: __________

The project report titled PRODUCT PROFILE OF DABUR INDIA LTD. in Sagar City Prepared by VANDANA RAJE (MBA 2nd Sem.), under the guidance and supervision of Ms. Dee !" S#"$d%s%n (Lecturer OF M.B.A. Deptt. S.S.H.C. JAIN I.M.R. for the partial fulfillment of the degree of Ma!ter "# Bu!ine!! Ad$ini!trati"n is satisfactory in respect of :-

Comments By 1. Contents and presentat on o! t"e s#$%e&t 'atter (. )an*#a*e +. E'$od es t"e or * na, -or. o! t"e &and date. /. S#$' ss on - t" n d#e date

Supervisor

Head of Deptt.

Examiner

S *nat#re o! E0a' ner

S *nat#re o! S#per1 sor

S *nat#re o! H.O.2.

DECLARATION BY CANDIDATE

DATE: __________

I declare that the project report on PRODUCT PROFILE OF DABUR INDIA LTD. in Sagar City is my own work, conduct under the supervision of Ms. Deepti Shivdasan (Lecturer OF M.B.A. Deptt. Of S.S.H.C. JAIN I.M.R.) Affiliated to Dr. Hari Singh Gour University, Sagar .To the best of my knowledge the report does not contain any work which has been submitted for the award of any degree, anywhere.

S *nat#re o! t"e Cand date

VANDANA RAJE MBA 2nd Semester

ACKNOWLEDGEMENTS
I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this research work by sharing their valuable time and knowledge. A great deal of motivation, direction and hard work was require to complete the report, but the precious guidance provided by my teachers made this job enjoyable and a nice learning experience. It is my proud privilege to express my deep sense regards to the MR. AJA D!"#ED" (A I!!. "#$%. $f . .&.'. (AI) I*.#., A+A#, affiliated -r. &ari ingh +our .niversity, agar for giving me opportunity to prepare a project report on the /$R%D&CT $R%'"(E %' DAB&R ")D"A (TD.* in Sa+ar City which I have done. I express my deep sense of gratitude to MS. DEE$T" SH"#DASA) ,(e-turer %' M.B.A. Deptt. %f S.S.H.C. JA") ".M.R. Sa+ar/ for her constant encouragement, guidance and her valuable suggestion to under take this study. I am also grateful to my faculty members *r.#ajesh +upta 0 *iss. +arima 'houraisa 0 customers, friends and family members for their outstanding support and guidance.

#A)DA)A RAJE M. B. A. 0nd Sem.

PREFACE
The project report has an objective to get the MBA student familiar with real life business situation and gives an opportunity to the student of understand the theoretical concepts of marketing and finance in practical way. In todays world Consumer is the King consumer test and preference go alone way in the actual sales of the product. Every research work has to deal with various people in concern organization and each of them have their own opinion and thinking about various topics. The main aim of the survey report was to determine the PRODUCT PROFILE OF DABUR INDIA LTD. in Sagar City. I tried my best to express the report through satisfactional representation, graphs, pie diagrams etc. and it helped me to enhance my knowledge I am extremely happy to place before our esteemed teachers. The report of the survey carried in the city of Sagar on Customer Satisfaction of Dabur Products.