Sie sind auf Seite 1von 2

Table Of Content

1.0 Introduction 1.1 Definition of strategic management 1.2 Description of the company 1.3 Position in Industry Pages

2.0 Strategy Analysis Definition of strategic analysis 2.1General environment (explain) (Journal) 2.1.1 PEST Analysis (explain) 2.1.2 SWOT Analysis (explain) 2.1.3 Application to Company (Process to Maxis from 2.2 until 2.1.2) 2.2Competitive environment (explain) 2.2.1Porters Five Forces (explain) 2.2.2 Application to Company (Process to Maxis from 2.3 until 2.4) 2.3 Value Creating Activities 2.3.1 Value chain Analysis (figure) 2.3.2 Application to Company (Process to Maxis from 2.3 until 2.3.1) 2.4 Resource Based View 2.4.1 Resources 2.4.2 Core Competencies (Prahalad and Hamel) 2.4.3 Distinctive capabilities (Kays theory) 2.4.4 Application to Company (Process to Maxis from 2.4 until 2.4.3) 2.5 Organizational Performance 2.5.1 Measuring Corporate Performance (Accounting Profit) 2.5.2 Meeting the needs of stakeholders 2.5.3 Application to Company (Process to Maxis from 2.5 until 2.5.2) 3.0 Strategy Formulation Definition of strategy formulation 3.1 Business level Strategy (explain) 3.1.1Generic competitive strategies (explain) (Figure) 3.1.2Application to Company (explain, Article, online) ((Process to Maxis from 3.1 until 3.1.1) 3.2 Corporate Level strategy (explain) 3.2.1 Growth strategies (explain) 3.2.2 Application to company ((Process to Maxis from 3.2 until 3.2.1)

4.0 Strategy Iimplementation Definition of strategy implementation 4.1 International strategy (organizational and environment factors)

4.1.1Globalization framework (Goals of Multinational corporation)


4.1.2 Types of International Strategy (explain) + (positive and Negative) 4.1.3 Entry Mode strategies (explain) + (positive and Negative) 4.1.4 Diamond of national advantage (Porter) 4.1.5 Application to Company (Process to Maxis from 4.1 until 4.1.4) 4.2 Corporate Government (explain)

4.2.1 Board of Directors (explain) 4.2.2 Executive Compensation (explain) 4.3 Application to Company (Process to Maxis from 4.2 until 4.2.2) 5.0 Conclusion 6.0 References should be (journal) 7.0 Appendix Balance Sheet. Profit and Loss. Figure of Ansoffs Growth Vector Matrix. Globalization Framework (Table) Explain, define (Journal) Discuss the relevance industry, relate to the industry Apply 30 references Articles in Journals Academy of management Journal, Academy of management Reviews Strategic Management Journal, Jouenal of managnement studies, Journal of management, Journal of World Bussiness, Academy of management Executive, Journal of Bussiness Venturing, Journal of Bussiness Strategy, European managnment Journal, California Managnment Review, Orgaization scienece, Organzation studies

Journal of Bussiness strategy- 2008(Volume 29, issue 2 )

Das könnte Ihnen auch gefallen