Strengths 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Stockist Wood Seasoning Plant Geographical Location Diversification Personal Warehouse Space Wood solution has a comprehensive, integrated and established value chain right from extraction of wood to manufacturing, processing stocking and distribution of wood and wood related products. Wood Solutions is registered with MES, Government and Non-government Institutions. Automated saw mills, CNC machines. Hydraulic Hot steam Press Wood Solution has an extensive sales and warehouse network which spreads over Karachi, Hyderabad, Islamabad and Gwadar, it allows us to deliver our products within the stipulated time frame. Wood Solutions is constantly setting benchmark through innovation, technology and automation in wood industry. Supplier of Raw Material Two manufacturing units 80 people (approx.) are directly and indirectly attached with this business Strong historical background of craftsmen Skilled Labor Force Using 3-D design software to support design and marketing

Weakness 1. Human Capital 2. No proper systems/framework developed 3. Manual documentation and paperwork 4. Family owned sole proprietor business, solely depending on its management. 5. No proper direction 6. High cost of production due to high rate of raw material 7. Lack of educated, certified and professionally trained, work force 8. Unavailability of ready to use raw material 9. No Designing and R&D facilities available 10. Electricity Issues 11. Unawareness of any quality control and standards 12. Lack of international marketing skills 13. Unavailability of ready-to use seasoned wood 14. Constraint of Technology 15. Fluctuating prices of the raw material Opportunities 1. Wood Plastic Composite 2. Technical up gradation 3. International exhibitions 4. International warehouses and showrooms 5. Networking & linkages abroad 6. Foreign expansion in UK, US and Europe 7. Chip/Hard Board Manufacturing 8. Particle/Veneer Board 9. Furniture & Design Center Threats 1. 2. 3. 4. 5. 6.

Raw material cost increase Import of low price articles from China and India Instable political set up of the country. Government Regulations Devaluation of Currency Power Shortages

Vision To be recognized as leading wood interior contractor of choice Mission FOR OUR CUSTOMER To be the best Service Company in the industry relative to overall performance and attention to customer needs. To provide a wide array of quality products that maximizes value to our customers. To be recognized as an innovator in enhanced products and services that solves customers problems and reduces costs.

FOR OUR EMPLOYEES: To provide a quality work environment based upon teamwork and involvement. To achieve the industry's highest employee productivity.

Trends in Wood Industry Trend spotting remains the key tool for any wood product manufacturer, helping them to maintain a competitive edge against their competitors by using proactive approach in their businesses. Home owners often prefer repairing and renovating their spaces rather than buying a new home. Other trends include renovating spaces for aging population, coming up with luxury products to meet requirements of our customers.

Outlet Coverage

City/Province Karachi

Channel Badri Traders Raj Traders Ezzy Timbers

% Coverage 36% 30% 4% 19% 10% 1%

Islamabad Hyderabad Gwader

Wood Solutions Tahir Ali and Sons Badri Traders

Most Important factors when selecting Wood Solutions 1. 2. 3. Quality Finishing After Sales Service Resistance to decay, insects and termites

4. 5. 6. 7. 8.

Price Faster Delivery Cycle Aesthetic characteristics Grading Weather Resistance

Most Important Factor when Selecting Wood Solution

Grading

Durability

Faster Delivery Cycle

Price Resistance to Decay, Insects and termites After Sales Service

Most Important Factor when Selecting Wood

Quality Finishing 0 1 2 3 4 5 6

Quality and Price Non-price attributes affecting customer choice Product-related 10 15 15 15 30 Service-related 5 10 5 9 7 7 8 7 7 7 10 12 10 9 23 8 7 7 8 10 7 8 7 7 10 2 2 4 3 0 %Weight Wood Solutions SAK Moiz Traders Ameer Ali & Bros

Grading Quality Finishing Durability Resistance to Decay, Insects & Termites Price

After Sales Service Faster Delivery Cycle