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DATA COLLECTION
Data Collection is an important aspect of any type of research
study. Inaccurate data collection can impact the results of a
study and ultimately lead to invalid results.
Data collection methods for impact evaluation vary along a
continuum. At the one end of this continuum are quantitative
methods and at the other end of the continuum are Qualitative
methods for data collection.
Formal or informal
assessment data pr
baseline informatio
specific tasks. 3
Factors That Affect Data Collection
• Unexpected events
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• Learning curve for student
• Observer reliability
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Elements of the
Data Collection Plan
• Specify when and how the student will use the device(s)
in the activity and supports needed.
– Accuracy/Quality
– Rate - speed/frequency/amount
– Spontaneity
– Duration
– Latency
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3. Identify how the data will be recorded.
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5. Analyze/discuss data collected.
P o s s ib le o
A s s is tiv e te c h n o lo
im p r o v e s th e s tu’sd
p e r fo r m a n c e to w a
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TYPES OF DATA
• Primary Data
• Secondary Data
PRIMARY DATA:
Primary Data are those which are collected afresh and for the
first time and thus happen to be original in character.
SECONDARY DATA:
The Secondary Data on the other hand are those which have
already been collected by someone else and which have
already been passed through the statistical process.
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Primary Data Collection Methods
• Observation Method
• Interview Method
• Other Methods
• Warranty Cards
• Distributor Audits
• Pantry Audits
• Consumer Panels
• Through Mechanical Devices
• Through Projective Techniques
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Quantitative and Qualitative Data collection
methods
The Quantitative data collection methods rely on random
sampling and structured data collection instruments that fit
diverse experiences into predetermined response categories.
They produce results that are easy to summarize, compare, and
generalize.
Quantitative research is concerned with testing hypotheses
derived from theory and/or being able to estimate the size of a
phenomenon of interest. Depending on the research question,
participants may be randomly assigned to different treatments.
If this is not feasible, the researcher may collect data on
participant and situational characteristics in order to
statistically control for their influence on the dependent, or
outcome, variable. If the intent is to generalize from the
research participants to a larger population, the researcher will
employ probability sampling to select participants.
Typical quantitative data gathering strategies include:
• Experiments/clinical trials.
• Observing and recording well-defined events (e.g.,
counting the number of patients waiting in emergency at
specified times of the day).
• Obtaining relevant data from management information
systems.
• Administering surveys with closed-ended questions (e.g.,
face-to face and telephone interviews, questionnaires etc).
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Qualitative data collection methods: play an important role
in impact evaluation by providing information useful to
understand the processes behind observed results and assess
changes in people’s perceptions of their well-being.
Furthermore qualitative methods can be used to improve the
quality of survey-based quantitative evaluations by helping
generate evaluation hypothesis; strengthening the design of
survey questionnaires and expanding or clarifying quantitative
evaluation findings. These methods are characterized by the
following attributes:
• they tend to be open-ended and have less structured
protocols (i.e., researchers may change the data collection
strategy by adding, refining, or dropping techniques or
informants)
• they rely more heavily on interactive interviews;
respondents may be interviewed several times to follow
up on a particular issue, clarify concepts or check the
reliability of data
• they use triangulation to increase the credibility of their
findings (i.e., researchers rely on multiple data collection
methods to check the authenticity of their results)
• generally their findings are not generalizable to any
specific population, rather each case study produces a
single piece of evidence that can be used to seek general
patterns among different studies of the same issue
Regardless of the kinds of data involved, data collection in a
qualitative study takes a great deal of time. The researcher
needs to record any potentially useful data thoroughly,
accurately, and systematically, using field notes, sketches,
audiotapes, photographs and other suitable means. The data
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collection methods must observe the ethical principles of
research.
The qualitative methods most commonly used in evaluation
can be classified in three broad categories:
• In-depth interview
• Observation methods
• Document review
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Observation Method
Structured or unstructured
Disguised or undisguised
Natural or contrived
Personal
Mechanical
Non-participant
Participant, with the participant taking a number of different
roles.
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Structured or unstructured:
Disguised or undisguised:
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Natural or contrived:
Personal:
Mechanical:
Non-participant:
The observer does not normally question or communicate with
the people being observed. He or she does not participate.
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Participant:
Researcher as employee.
Researcher as an explicit role.
Interrupted involvement.
Observation alone.
Researcher as employee:
The researcher works within the organization alongside other
employees, effectively as one of them. The role of the
researcher may or may not be explicit and this will have
implications for the extent to which he or she will be able to
move around and gather information and perspectives from
other sources. This role is appropriate when the researcher
needs to become totally immersed and experience the work or
situation at first hand.
There are a number of dilemmas. Do you tell management and
the unions? Friendships may compromise the research. What
are the ethics of the process? Can anonymity be maintained?
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Skill and competence to undertake the work may be required.
The research may be over a long period of time.
Interrupted involvement:
The researcher is present sporadically over a period of time, for
example, moving in and out of the organization to deal with
other work or to conduct interviews with, or observations of,
different people across a number of different organizations. It
rarely involves much participation in the work.
Observation alone:
The observer role is often disliked by employees since it
appears to be ‘eavesdropping’. The inevitable detachment
prevents the degree of trust and friendship forming between the
researcher and respondent, which is an important component in
other methods
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Choice of roles:
The role adopted depends on the following:
• Purpose of the research: Does the research require
continued longitudinal involvement (long period of time),
or will in-depth interviews, for example, conducted over
time give the type of insights required?
• Cost of the research: To what extent can the researcher
afford to be committed for extended periods of time? Are
there additional costs such as training?
• The extent to which access can be gained: Gaining access
where the role of the researcher is either explicit or covert
can be difficult, and may take time.
• The extent to which the researcher would be comfortable
in the role: If the researcher intends to keep his identity
concealed, will he or she also feel able to develop the type
of trusting relationships that are important? What are the
ethical issues?
• The amount of time the researcher has at his disposal:
Some methods involve a considerable amount of time. If
time is a problem alternate approaches will have to be
sought.
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PERSONAL INTERVIEW
• Structured
• Unstructured
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• The language of the interview can be adopted to the
ability or educational level of the person interviewed and
as such misinterpretations can be avoided
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Telephonic Interview:
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Central Location Telephone Interviews
(CLTI):
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Completely Automated Telephone Surveys
(CATS):
Advantages:
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• Replies can be recorded.
• No field staff is required.
Disadvantages:
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Comparison of postal, telephone and
personal interview surveys
The table below compares the three common methods of
postal, telephone and interview surveys – it might help you to
decide which one to use.
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respondent
Interview bias No chance Some, Greatest
perhaps chance
due to
voice
inflection
Ability to Least Some Greatest
decide who
actually
responds to
the questions
Impersonality Greatest Some due Least
to lack of
face-to-face
contact
Complex Least Somewhat More
questions suitable suitable suitable
Visual aids Little No Greatest
opportunity opportunity opportunity
Potential ‘Junk mail’ ‘Junk calls’ Invasion of
negative privacy
respondent
reaction
Interviewer Least Some in Greatest
control over selection of
interview time to call
environment
Time lag Greatest Least May be
between considerable
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soliciting and if a large
receiving area
response involved
Suitable types Simple, Some Greatest
of questions mostly opportunity opportunity
dichotomous for open- for open-
(yes/no) and ended ended
multiple questions questions
choice especially
if interview
is recorded
Requirement Least Medium Greatest
for technical
skills in
conducting
interview
Response rate Low Usually High
high
Table 3.1: Comparison of the three common methods of
surveys
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Questionnaire Method
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Advantages:
Disadvantages:
• Low rate of return of the duly filled in questionnaires; bias
due to no-response is often indeterminate.
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• It can be used only when respondents are educated and
operating.
• The control over questionnaire may be lost once it is sent.
• There is inbuilt inflexibility because of the difficulty of
amending the approach once questionnaires have been
dispatched.
• There is also the possibility of ambiguous replies or
omission of replies altogether to certain questions;
interpretation of omissions is difficult.
• It is difficult to know whether willing respondents are
truly representative.
• This method is likely to be the slowest of all.
EXAMPLES:
Closed questions:
A question is asked and then a number of possible answers are
provided for the respondent. The respondent selects the answer
which is appropriate. Closed questions are particularly useful
in obtaining factual information:
Sex: Male [ ] Female [ ]
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What was your main way of traveling to the hotel? Tick one
box only.
Car [ ]
Coach [ ]
With such lists you should
Motor bike [ ]
always include an ‘other’
Train [ ] category, because not all
Other means, please specify possible responses might
have been included in the
list of answers.
Sometimes the respondent can select more than one from the
list. However, this makes analysis difficult:
Why have you visited the historic house? Tick the relevant
answer(s). You may tick as many as you like.
I enjoy visiting [ ]
historic houses
The weather was [ ]
bad and I could
not enjoy
outdoor
activities
I have visited [ ]
the house
before and
wished to
return
Other reason,
please specify
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CLASSIFICATION OF SECONDARY DATA
S o u rc e C a te
In te r n a l
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MEASUREMENT SCALE
Nominal scale
Ordinal scale
Interval scale
Ratio scale.
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Nominal Scale:
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Ordinal Scale
Airtel --------
Hutch -------- 1 => Most Preferred
Idea ------- 5=> Least Preferred
BSNL -------
Reliance ------
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Interval Scale
[10] ---- [9] ----- [8] ------ [7] ------[6] ----- [5] ------[4]
------[3] -----[2] -------[1]
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Ratio Scale
Ratio scales have a fixed zero point and also have equal
intervals.
Re
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CRITERIA FOR GOOD MEASUREMENT
• Reliability
Validity
Sensitivity
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Responses. When there is a need to be more sensitive to
subtle changes, the instrument is altered appropriately.
Generalizability
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SCALING
TYPES OF SCALING:
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ATTITUDE SCALE:
Multi-item scales
Continuous scales
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