Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III
BUSINESS TRANSFORMATION TOOLS &TECHNIQUES OBJECTIVE : The objective of this course is to provide the students basic knowledge of current business transformation. Technique special reference to IT. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions COURSE CONTENT: 1. Overview of ERP, Integrated Information, Accommodating variety, seamless integration, Benefits, Modern Enterprise with ERP. Significance and principles of BE, BPR, ERP, IT, MRP, II. ERP implementation, Role of consultant, venders, users, post implementation, ERP cases: SAP Baan. 2. Core Concepts of TQM. Customers focus. Quality for profits. Tools and Techniques of TQM:SPC ISO 9000:Concepts.Certifications, methods, implementation. 3. Introduction to BPR: Need application & capacities of BPR. Change theory, Pitfalls in Re-engineering, Re-engineering team, Preparing and planning for change, Designing & implementing processes. Similarity and difference between ERP and BPR. 4. Introduction to SCM. Inventory Management devices, logistic system analysis & design. 5. Introduction to relationship management, concepts of CRM, Development of CRM. Planning CRM. REFERENCE: ERP Concept & Practice by V.K. Garg, N.Venkitaman PHI Quality in totality Parag Dewan Reengineering the Corporation Michel Hammer & James Champy Supply Chain Management B.S.Sahay. Customer Relationship Management, Jagdish Seth

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III Cyber Law & Business Regulatory Framework

Objectives At the completion of this course the student will be able to: Identify the emerging legal issues in a digital networked environment including general issues of Jurisdiction and enforcement of rights and liabilities in Cyberspace and Understand and evaluate how these developing concepts affect the flow of information in society and the work of information professionals. Students will also be able to analyze recent developments in national and global information policy, the nature of the policy making process and the identities and positions of the various stakeholders. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions.

Topics 1. UNCITRAL Model Law, 2. Introduction To Information Technology Act, 2000 Object; Scope; Scheme Of The Act; Relevancy With Other Laws. Jurisdictional Issues Civil Jurisdiction; Cause of Action; Foreign Judgment; Exclusion Clause of Contract; Jurisdiction Under IT Act, 2000. 2. Digital Signature: Technical Issues & Legal Issues Digital signature; Digital signature Certificate; Certifying authorities and liabilities in the event of Digital signature Compromise; E- Governance in India. 3. Concept of Cyber Crime & the IT Act, 2000 Cyber Crimes: Technical Issues; Cyber Crimes : Legal Issues; Cyber Crimes : Legal Issues [ Penalty under the IT Act ]; Cyber Crimes : Legal Issues [ Offences under the IT Act ]; Cyber Crimes : Legal Issues [Offences under IPC ]; Cyber Crimes & Investigation; Cyber Crimes & Adjudication. 4. Protection of Cyber Consumers in India Are Cyber Consumers Covered Under The Consumer Protection Act ?; Goods and Services; Defect in goods and deficiency in services; Restrictive and unfair trade practices; Consumer Foras, Jurisdiction And Implications On Cyber Consumers In India.

Contd..2 -25. Evidence Law vis-a-vis IT Law Status Of Electronic Record As Evidence; Proof And Management Of Electronic Records; Relevancy, Admissibility And Probative Value Of Evidence; Proving Of Digital Signature; Proving Of Electronic Message 6. IPR Issues in a nutshell Copyright Issues; Patent Related Issues; Trade Mark Issues; Design & related issues Business Regulatory Framework :

1. Provisions of the Companies Act, 1956 relating to Formation of company 2. Monopolies and Restrictive Trade Practices Act, 1969 (Relevant Provisions) and Competition Law. 3. SEBI Act, 1992 - Functions of SEBI. Powers of SEBI in relation to securities markets. Guidelines for Security issues. 4. Consumer Protection Act, 1986 - Objectives. Rights of consumers. Mechanism of Redressed of Consumer grievances. Suggested Readings: 1. Ramaiya, A., Guide to Company Law, Wadhwa, Nagpur, 2000 2. Shah, S.M., Lectureson Company Law, N.M. Tripathi, Mumbai, 2000. 3. Puliani, Ravi and Mahesh Puliani, Corporate Laws, Bharat Law House Private Ltd., New Delhi, Sept., 2000. 4. Gulshan, S.S. and G.k. Kapoor Corporate and Other Laws, New Age International (Paper) Ltd , New Delhi, 7th ed., 2000.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

Internet Marketing
OBJECTIVE : The objective of this course is to provide the students basic knowledge of current internet marketing special reference to e-commerce. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions COURSE CONTENT: 1. Introduction to Internet Marketing: Definition, Scope, Advantages & Disadvantages, Process, Internet Marketing Vs Traditional Marketing, Internet Marketing Strategies. 2. E-business models, Search Engine Marketing Strategy, Web Marketing, E-business deployment, RSS Feed. 3. Pay Per Click Campaign: Google and Yahoo Model, Adwords & Adsense, Content Match Type, CTR, Leads & Conversions, PPC Account Management, Budgeting, PPC Strategies, Gap Analysis. 4. Banner Advertisement & E-mail Marketing: Banner Concept, Banner Placement, E-mail campaign, Newsletter Campaign, Press Release. 5. Affiliate Marketing: Introduction, Affiliate Networks, In-house Affiliate Programs. 6. W3C Standards: W3C Mark Up Validator, Check link, CSS Validator, P3P Validator, And Semantic Data Extractor. 7. Lab Sessions: Introducing realistic approach of Internet Marketing strategies development and implementation.

References: 1. Internet Marketing: Strategy, Implementation and Practice by Dave Chaffey. 2. Principles of Marketing by Philip Kotler.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

International Business
Course Objective:
The objective of the course is to provide the students with a conceptual, analytical & Technical framework of international business. Examination
The faculty member will award marks out of a maximum of 40 marks for the internal performance of the student. The semester examination carrying 60 marks will have eight questions out of which students will be required to attempt any five questions. Course Contents 1. International Marketing: Basis of International Trade, Theories of International Trade Absolute Advantage, comparative advantage and factor endowment theory) Difference between Domestic, International, Multinational, Global Markets, EPRG Frame work. 2. 3. 4. 5. 6. 7. 8. 9. Scanning of International Environment: Social, Political, Legal, Economic. Factors Affecting International Trade: Methods of Entry, Types of Regional Agreements, Role of IMF and WTO in International Trade. Foreign Trade Policy: EXIM Policy 2002-2007 Salient features. Export Documentation and Procedures and Institutional support for export promotion in India. Product: Identifying New Products, International Product Planning, Product Design Strategy, Product Elimination, Adoption and Diffusion of New Products, Branding Strategies. Pricing Strategies: Factors Affecting International Prices, Methods of Pricing, Pricing an International Product, Transfer Pricing, Exchange Rates and its Impact on Pricing, High Sea Pricing. Distribution System for International Markets: Direct and Indirect Channels, Factors Affecting International Channel, International Channel Management, Wholesaling and Retailing. Promoting Products / Services in Overseas Markets: Perspectives of International Advertising, Standardization v/s Localization, Global Media Decisions, Global Advertising Regulations, Industry Self-Regulation.

Text Readings 1. W. J. Keegan Global Marketing Management, New Delhi, PHI, 5th Edn. 1997. 2. Sack Onkvisit and John J. Shaw. International Marketing Analysis and Strategies, New Delhi PHI, 1998. 3. Subhash S. Jain, International Marketing Management, Delhi, CBS Publishers Distributors, 1997.

Suggested Readings 1. 2. M.R Czinkota.and Ronkainen International marketing, Dryden Forthworth 1998. S.J. Poliwoda, International Marketing, New Delhi, Prentice Hall of India

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

E-commerce Application Development using PHP

OBJECTIVE : The objective of this course is to provide the students basic knowledge of PHP application development special reference to e-commerce. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Contents UNIT-1: -Web Applications Web Architecture: Web Servers, Web Browsers. N-tier Architecture. Client & Sever- side Technologies:-CGI, Asp, jsp. Scripting Languages :- Sever Side, Client Side. Working of Web-Server. Introduction to PHP:- History, Advantages and Disadvantage of using php.

UNIT-2: -Basic Language Constructs Layout of Php Program Various type of Comments Variable, Static Variables, Constants Declaration & Scope Output Using Echo, Print String-Single quoted and double quoted Various String Manipulation Functions. Include & Require UNIT-3: Control & Functions Logical operators, Comparison operators, Ternary Operator. Branching using if-else. Lopping using do-while, while loop, for loop, Break & Continue, Bounded Versus Unbounded Loops. Arrays and Array Functions. Prototype of functions, Declaration and Calling, Function Scope. Formal Parameter v/s Actual Parameters , Recursion. UNIT-4: Advanced Php Programming Introduction to oops, Building Blocks of oops-Abstraction, Inheritance, Polymorphism. Basic PHP constructs for oop, constructor destructor. Defining classes, Inheriting a class, Overriding functions, Object Declarations. Exceptions & Exceptions Handling. File Handling & System Functions. UNIT-5: Passing Information b/w Pages & Generating Dynamic Pages Http protocol ,GET & POST method, IP Addresses. Connecting to Database, Making Queries. Inserting & Fetching Data Sets. Displaying Formatted Results on web page. Session Management. Books: PHP & MYSQL Bible Website: www.php.net, www.mysql.org

Institute of Management Studies,

Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

Search Engine Optimization Methods

OBJECTIVE : The objective of this course is to provide the students basic knowledge of current internet marketing special reference to e-commerce. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Contents 1. Introduction to Internet Marketing: Definition, Scope, Advantages & Disadvantages, Process, and SEO Strategies. 2. HTML: Important HTML Tags, Use of HTML Tags, Code Verification & Validation. 3. Search Engines: Introduction of Search Engines, Search Engines Vs Web Directories, PR concept, SE Algorithms, SERP, SE Crawler, SE Submission & Indexing, Google Dance and Sand Effect. 4. Search Engine Optimization: Industry Analysis, Site Analysis, Competitor Analysis, Keyword Analysis and Research, Meta Creation, Navigation & Linking Strategies, Content SEO, other Supplementary SEO, Static SEO & Dynamic SEO, Landing Page, Landing Sites, Call to Actions, SEO Tools, Design Issues, Gsitemap, Page Redirect methods. 5. Link Building Strategies: Linking Concept, Link Exchange, Free & Paid Directory Submission 6. Web Traffic Analysis: Web Stats Tools, Traffic Analysis, Configuring Tools using wizards, Tracking End-users. 7. Lab Sessions: Introducing the realistic approach of SEO. References: 1. Search Engine Optimization for Dummies by Peter Kent. 2. SEO Book by Aaron Walls. 3. Search Engine Marketing by Mike Grehan.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

VB.NET Programming
OBJECTIVE : The objective of this course is to provide the students basic knowledge of VB.NET application development special reference to e-commerce. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Contents 1. Introduction To .net Framework a. What is .net framework b. Base Class Libraries c. Common Language Runtime 2. Introduction to Windows Application a. Creating the Windows Form using the Windows Form Designer b. Implement navigation for the user Interface c. Language Basics d. Coding Standards e. Debugging your application 3. Working With Controls a. Introduction to controls available for windows application b. Add Controls To Windows Forms c. Validate User Input d. Error Handling e. Object Oriented Programming implementation 4. Using Data in Windows Forms Applications a. Introduction to ADO.net Architecture b. ADO.net Components c. Accessing the data using ADO.net 5. Deploying Windows Forms Applications a. Plan the Deployment for windows based application b. Creating the setup program to install the application c. Deploy the windows based application

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

SQL Server 2000

Course Objective:
The objective of the course is to provide the students with a conceptual, analytical & Technical framework of SQL Server 2000

EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions.
.

Contents 1. Plan for a SQL Server installation, and then install an instance of SQL Server. 2. Manage files and databases, including determining resource requirements. Choose a login security method, configure login security, plan and implement database permissions, and describe how to help protect SQL Server in an enterprise network. 3. Perform and automate administrative tasks and create custom administrative tools. Back up databases and implement a backup strategy. Restore databases 4. Monitor and optimize SQL Server performance. 5. Transfer and migrate data into databases. Maintain the high availability of SQL Server 6. Replication of data from one SQL Server to another.

Reference 1. 2. 3. SQL server 2000 by Microsoft general press Wrox publication on SQL server 2000 Learn SQL server 2000 in 21 days.

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III
XML Application Programming

Course Objective:
The objective of the course is to provide the students with a conceptual, analytical & Technical framework of XML. EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Course content: XML Basics Introduction, XML and HTML, XML Use, XML Development Goals XML Syntax Markup and Text, XML Declaration, Elements, Attributes, Entities, Text, Comments, CDATA Section, Namespaces. Document Type Definition (DTD) Validation, Element Declarations, Attribute Declarations, General Entity Declarations, External Parsed/Unparsed General Entities, Parameter Entities, Conditional Inclusion Extended Stylesheet Transformation Language (XSLT) Introduction, Transform, XSL Operations (Template, value-of, for-each, sort, if, choose) XML Schema Introduction, Simple Types (Elements, Attributes, Restrictions), Complex Type (XSD Elements, Mixed, Emplty, Elements Only), Data Types XML Advance XPath, XPointer, XLink, XML Parsers

Reference:

XML in a Nutshell, Third Edition

1. 2. By Elliotte Rusty Harold, W. Scott Means XML by Example (By Example) By Benoit Marchal http://www.w3schools.com/default.asp

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III
J2EE Programming

Course Objective:
The objective of the course is to provide the students with a conceptual, analytical & Technical framework of J2EE Programming

EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Course content:

Unit 1 Core J2EE concepts, Core J2EE Technologies and component, J2EE application programming model Unit 2 Introduction of web server/ Application server, Deployment of J2EE application on web server, Tomcat introduction, installation and configuration of tomcat, application deployment of tomcat Unit 3 Detailed description of WEB.XML deployment descriptor Unit 4 Directory structure in web Unit 5 JSP ( Java server pages ): Introduction, static and dynamic pages, JSP life cycle, JSP attributes, JSP action tags, Sample application Unit 6 Servlet: Introduction, configuration of a servlet on a web server, difference between JSP and servlet, servlet life cycle Unit 7 A Sample application using JSP and servlet References: 1. Head first servlet & JSP by Brian Basham, Kathy sierra and Bert rates 2. Sams Teach yourself Java JSP in 21 days 3. Pure JSP: Java server pages by james goodwill, SAMS

Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore

MBA (EC) 3+2 Year (Integrated) 2 Year Component

SEMESTER III

Common Architecture in JAVA

Course Objective:
The objective of the course is to provide the students with a conceptual, analytical & Technical framework of Common architechture in JAVA EXAMINATION: The semester examination is worth 60 marks and 40 marks for internal assessment. Students will have to answer five questions out of 7/8 questions Course content:

Unit 1
Common Structure, Introduction to design patterns: singleton, observer, adapter Jar/War/Ear

Unit 2
Framework Introduction: Common Framework in J2EE

Unit 3
MVC architecture/frameworks : Benefits

Unit 4
Web application frameworks: Struts

Unit 5
Struts: Introduction, Benefits, Tag libraries, Types of Action Form, Types of Action Class Validation in Struts

Textbook(s): 1.Head First Design Patterns Freeman; OReilly ISBN: 0-596-00712-4

2. Pattern-Oriented Software Architecture, Volume 1, A System of Patterns by Frank Buschmann, et all, ISBN: 0-471-95869-7 3. Pattern-Oriented Software Architecture, Volume 2, Patterns for Concurrent and Networked Objects by Douglas Schmidt, Michael Stal, Hans Rohnert, Frank Buschmann. SBN0471606952