1. 2. 3. 4. 5. 6. 7. 8. 9.

What is SEO? What is Google PR as shown on Google toolbar? What is keywords analysis and how do you analyze your targeted keywords. What kinds of back links are considered the most powerful? What is Google sandbox? What are ranking factors in Google, Yahoo and MSN? Whats Google supplemental index. Whats do you know about the links buying and how Google treat links buying. Whats the difference between the indexed and non-indexed pages?

10. What do you know about page segmentation? 11. What is key word density? 12. Whats the difference between the on-page and off-page optimization. 13. What is Latent Semantic Analysis (LSI Indexing)? 14. Is Frame based website recommended for SEO? 15. What are general factors that can penalize a website from Google? 16. Where do you think the SEO industry is headed? 17. Whats spam indexing? 18. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO? 19. What SEO tools do you regularly use? 20. Have you any experience in the PPC and how do you manage the PPC campaigns. 21. What SEO areas are you weak and strong in, and give examples of both? 22. In Google, how do you find the backward links for a webpage? 23. What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies. 24. What are the disadvantes of SEO? 25. What do you know about the podcasting, blogs and RSS? 26. What do you know about the XML sitemap and how do you generate it.

27. What areas do you think are currently the most important in organically ranking a site? 28. What is the difference between direct and indirect link? 29. What is the recommended length (in characters) of the Title and the Description tags? 30. What do you mean by SERPs? 31. What do you mean by keyword proximity? 33. What do you mean by cloaking? 34. What are the different ways of link building? 35. How do you optimize dynamic web pages? 36. What is Mod_Rewrite module? 37. How you can target SEO as country wise? 38. What is Phrase Based Indexing and Retrieval and what roles does it play? 39. What is Alexa ranking? 40. What is an SEO, SEM and how important are they for an organization? Explain. 41. Could you briefly explain PageRank algorithm? 42. What is Google spamdexing? 43. Explain several steps that you would take to optimize a website? 44. How important the site needs to be w3c compliant? 45. How and what does msn, yahoo and google search looks for in a website? 46. Define all the different ways to do marketing for a website? (PPC, Ads, Backlinks, etc.) 47. What is an Organic search? 48. Name few popular sites and how do you think they become popular? 49. Why Google ranks Wikipedia for most of the topics? 50. Do you know about Signals, Classifiers and Topicality? 51. How does a search engine work and what is the future? 52. Can you get abc company listed for the keyword Google in the first page? 53. What is a Search Engine? 54. Why are Search Engines important?

55. What is Search Engine Optimization (SEO)? 56. Why do I need to consider SEO for my website? 57. How do Search engines rank sites? 58. Do I need to be number one on the search engine to get results? 59. Does SEO just mean submitting your site to Search Engines? 60. What is the difference between a Search Engine and a Directory? 61. Do I have to change my website? 62. What happens if I dont optimise my website? 63. What is HTML? 64. What is a Meta tag? 65. What is a Title? 66. What is a keyword? 67. What is a Description? 68. What is body content relevance? 69. What does the Submission Process Actually Do? 70. When will my Submissions appear on the engines? 71. What is the difference between submission and placement and when will my first page paid placement list on the search engines? 72. What is a search engine and how does it work? 73. What is an algorithm? 74. What is PPC (Pay Per Click)? 75. What is a Spider? 76. What is Link Popularity? 77. What is Search Engine Positioning (SEP)? 78. What is Traffic? 79. What is Inktomi? 80. What is Spam?

81. Summarize the steps of search engine optimization 82. Do you know about dynamic optimization? 83. Optimization of dynamic pages, shopping cart pages etc. 84. Have you done any type of paid submission? 85. What is the cost of paid yahoo directory submission? 86. What is the cost of business.com paid directory submission? 87. How much is your ppc experience? 88. Currently how many accounts you are managing? 89. How you can increase the CTR for any ppc listing? 90. How you can increase the Convertions on ppc Campaign? 91. What is the maximum character limit of google campaign title?