36. What is Mod_Rewrite module? 37. How you can target SEO as country wise? 38.

What is Phrase Based Indexing and Retrieval and what roles does it play? 39. What is Alexa ranking? 40. What is an SEO, SEM and how important are they for an organization? Explain. 41. Could you briefly explain PageRank algorithm? 42. What is Google spamdexing? 43. Explain several steps that you would take to optimize a website? 44. How important the site needs to be w3c compliant? 45. How and what does msn, yahoo and google search looks for in a website? 46. Define all the different ways to do marketing for a website? (PPC, Ads, Backlinks, etc.) 47. What is an Organic search? 48. Name few popular sites and how do you think they become popular? 49. Why Google ranks Wikipedia for most of the topics? 50. Do you know about Signals, Classifiers and Topicality? 51. How does a search engine work and what is the future? 52. Can you get abc company listed for the keyword Google in the first page? 53. What is a Search Engine? 54. Why are Search Engines important? 55. What is Search Engine Optimization (SEO)? 56. Why do I need to consider SEO for my website? 57. How do Search engines rank sites? 58. Do I need to be number one on the search engine to get results? 59. Does SEO just mean submitting your site to Search Engines? 60. What is the difference between a Search Engine and a Directory? 61. Do I have to change my website? 62. What happens if I dont optimise my website?

63. What is HTML? 64. What is a Meta tag? 65. What is a Title? 66. What is a keyword? 67. What is a Description? 68. What is body content relevance? 69. What does the Submission Process Actually Do? 70. When will my Submissions appear on the engines? 71. What is the difference between submission and placement and when will my first page paid placement list on the search engines? 72. What is a search engine and how does it work? 73. What is an algorithm? 74. What is PPC (Pay Per Click)? 75. What is a Spider? 76. What is Link Popularity? 77. What is Search Engine Positioning (SEP)? 78. What is Traffic? 79. What is Inktomi? 80. What is Spam? 81. Summarize the steps of search engine optimization 82. Do you know about dynamic optimization? 83. Optimization of dynamic pages, shopping cart pages etc. 84. Have you done any type of paid submission? 85. What is the cost of paid yahoo directory submission? 86. What is the cost of business.com paid directory submission? 87. How much is your ppc experience? 88. Currently how many accounts you are managing?

89. How you can increase the CTR for any ppc listing? 90. How you can increase the Convertions on ppc Campaign? 91. What is the maximum character limit of google campaign title?