Water forms an essential part of every human being.

After air, water is the most important necessity for life. Water plays a number of functions for the body. It serves as the bodys transportation system, it acts as a lubricant, it regulates the body temperature etc. The growing number of cases of water borne diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. has made the bottled water business just like other consumer items. Scarcity of potable and wholesome water at railway stations, tourists spots, and role of tourism corp. Etc. Indians currently spending about $330m a year on bottled water, analysts estimate. The packaged water market constitutes 15 per cent of the overall packaged beverage industry, which has annual sales of at least $2.6bn.Almost all the major international and national brands water bottles are available in Indian market right from the malls to railway stations, bus stations, grocery stores and even at pan walas shop. Before few years bottle water was considered as the rich peoples choice, but now it is penetrated even in rural areas. The growth and status of Indian Bottled Industry in comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure, professionalism and standards implementation. The per capita consumption of mineral water in India is a mere 0.5-liter compared to 111 liter in Europe and 45-liter in USA. Also As per UN study conducted in 122 countries, in connection with water quality, Indias number was dismal 120. In comparison to global standards Indias bottled water segment is largely unregulated. The bottled water category is growing at a rapid pace. The branded market is 40 % of the category and non- branded contributes to 60% of the market. The category is growing at a rate of 30%. Bisleri is the market leader in mineral water in India with a 60% market share within organized mineral water category. Three key players mainly dominate the Indian Bottled Water Market Parle Bisleri, CocaCola India Inc Kinley and Pepsico India Holdings Pvt. Limited. This market is expected to grow at a 30% rate in the next 7 years. In 2010 the revenue generated by this market was over

$250 million. The overall packaged bottled water in India is estimated to touch the Rs10,000 crore mark in the 2012-13 fiscal, growing at a compound annual growth rate(CAGR) of 19%, says a new report by Ikon Marketing Consultants. Presently, this market is estimated at Rs 8,000 crore, and could touch Rs15,000 crore by 2015 While Bisleri continues as the top brand with a 36% share among national players, Coca-Colas Kinley follows with 25% share, followed by Aquafina at 15%