``

A
Project Report
On
“Study of Promotional activity of the course SPIC (Software
Professional Incubation Centre) for Seed InfoTech among graduates in
Pune”

Master of Business Administration (Marketing)

Submitted in partial fulfillment of the requirements for award of Master

of Business Administration of Tilak Maharashtra
University, Pune
Submitted by
Rohan Tripathi
PRN:
of
Institute of Business Studies & Research, Pune
Tilak Maharastra University
Gultekdi, Pune 411037

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CERTIFICATE

CERTIFICATE OF INTERNAL GUIDE

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COMPANY CERTIFICATE

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Acknowledgement

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I would like thank Seed InfoTech. For giving me an opportunity to work on this project, which
has immensely helped in gaining and developing my knowledge and experience. I would like to
thank my institute, I.B.S.A.R to provide me such a wonderful opportunity.

• I especially thank my project guide Ms Rashmi Mahajan for his valuable guidance, co-
operation and encouragement throughout the project.

• I am grateful to Mr Shirish Page (Marketing Manager), for providing their valuable

thoughts and inputs throughout the project and kindly accepting our suggestion and
Recommendations.

I will always remain indebted to My Family for their constant moral support and advice, which
has helped me in every way of life. Lastly I would like to specially thank the subordinates and
my all friends for their valuable support.

Rohan Tripathi

IBSAR, Pune

Table of content

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SERIAL No. TITLE PAGE No.

CHAPTER-1
1.1 RATIONAL STUDY 2
CHAPTER-2
2.1 PROJECT TITLE 4
2.2 OBJECTIVE OF STUDY 4
2.3 SCOPE OF THE STUDY 4
CHAPTER-3
3 PROFILE OF THE 6-14
COMPANY
CHAPTER-4
4. REVIEW OF LITERATURE 16-18
CHAPTER-5
5. RESEARCH 20-26
METHODOLOGY

CHAPTER-6
6. DATA ANALYSIS & 28-35
INTERPRETATION

CHAPTER-7
7. FINDINGS 37
CHAPTER-8
8. LIMITATIONS 39
CHAPTER-9
9. CONCLUSION& 41
RECOMMENDATIONS

APPENDIX 43-44
BIBLIOGRAPHY 45

List of Table

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TABLE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28

TABLE 6.2 WHICH COURSE WOULD YOU LIKE 29

TABLE 6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING 30

LANGUAGES

TABLE6.4 ARE THIS COURSES JOB ORINTED 31

TABLE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32

TABLE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33

TABLE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34

TABLE6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35

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List of Figures

FIGURE 6.1 DO YOU KNOW THEFULL FORM OF SPIC 28

FIGURE 6.2 WHICH COURSE WOULD YOU LIKE 29

FIGURE6.3 DO YOU HAVE KNOWLEDGE OFPROGRAMMING 30

LANGUAGES

FIGURE 6.4 ARE THIS COURSES JOB ORINTED 31

FIGURE 6.5 WHAT IS YOUR EDUCATIONAL BACKGROUND 32

FIGURE 6.6 WHO DID YOU NOW ABOUT SPIC COURSE 33

FIGURE 6.7 ARE YOU SATISFIED WITH INDUSTRIAL PROJECT 34

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FIGURE 6.8 THE SATISFACTION LEVEL OF JOINING SPIC 35

CHAPTER -1

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RATIONALE FOR THE

STUDY

Rationale of Study

The work which was assigned to study the promotional activities of Spic course. The activities play
a greater and important role in the entire marketing effort being carried out “to generate more sales
as well as to create and maintain an image of its course”.

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Thus Spic course carried out its promotional activities as a controlled and integrated program of
communication and material design to present its software course to the prospective student. It also
helps in communication the need satisfying qualities of course, to facilitate the sales and eventually
to contribute towards the profit in long range.

The tools used by Seed InfoTech for fulfilling the various purposes of its promotional activities are
the following:-

• Point out collage student

• To know about the latest course come in market
• Advertising
• To know about the different players in the market.

Being it a very emerging and lucrative career option I opted to know all the pros and cons and
technicalities about it so planed to do a research on this course to joined seed InfoTech to do a
market research.

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CHAPTER -2

OBJECTIVE OF THE
STUDY

Title of the Project:

“Study of Promotional activity of the course SPIC (Software Professional Incubation

Centre) for Seed InfoTech among graduates in Pune”

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OBJECTIVE OF THE STUDY

• To know the awareness of the course.
• To know about the different players in the market.

• To know the market share of the company.

• To build the relation ship with the new student and to follow up them, make sure that
they are satisfied with the course.
• To make the customer aware of the benefits of the course.

Scope of project

The scope of this study is pertaining to Selection of this student. The process in which both
recruitment and selection is carried on may be studied .The most important area of interest are
the latest developments done in the field of Selection. The new trends that are arising due to the
technological developments are of great interest. These new trends are of good technological
development but are also very useful and important for the process of course. By this latest
development time both of the organization as well as the candidate can be now about this course.
The new trends turn out to be good study material. The applications of this mode if done
properly it could be beneficial for the student. Thus course may be conducted as to in what best
way could the company be applied so that the student has given benefitted. Lots of motivational
tools, stress management tools, tools for recruitment and selection etc, are used in organizations.
Study of the different tools and knowing their implication is itself a wide area of study.

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CHAPTER -3

PROFILE OF THE
COMPANY

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Company profile

Seed InfoTech well known as SEED, centrally located in Pune ,India was founded in 1994 under
the able shoulders of our Chairman Mr.Narendra Bar hate who have expertise in the field of
foundry Industry since Two decades . SEED InfoTech is an ISO 9001:2000 certified
organization that operates through well-defined systems and procedures.

They operate through well-defined systems and procedures. We have been relentlessly
endeavoring to provide end to end solutions to the Information Technology Industry, with our
expertise developed through the profound experience we continue contributing in training,
staffing, counseling, and consulting and software development services, to the clients globally.
With our headquarters in Pune, one of the IT hubs of India, our activities are spread over many
locations In Maharashtra and other states in India. A formidable manpower of over 600 qualified
professionals, 30+ training locations in India, and strong association with Global Technology
leaders such as Microsoft, Cisco, Ibm, Oracle ,Red Hat, Zend, Siemens, Mcsa,Ccna,Spic etc are
undoubtedly our core strengths. Capitalizing on our strength, now we have gone global starting
from china and in the years to come, we are looking forward to going places worldwide.
Leadership that keeps Seed InfoTech in the forefront. The core strength of SEED InfoTech is a
qualified, experienced and youthful team of dynamic leaders with recognized expertise in their
respective fields of operation

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History of Seed InfoTech

 1994 : Inception on June 6, 1994 with Modular Training.

 1995 : Corporate Training Initiated.

 1996 : Establishment of Zen Soft, a software development

 1997 : Channel partnership of Zen Soft with Rational now IBM Rational.

 1999 : New Technologies launched – OOAD & UML.

 2000 : Training started in Project Management.

 2001 : Centers of Excellence in SQA, Project Management.

 2001 : Started training of Software Testing.

 2002 : Training Partnership with Microsoft, Red Hat.

 2002 : SEED Certified Professional diploma started.

 2004 : Microsoft Best Trainer award for .Net Technologies.

 2005 : Operation started in Adhere and Valhi, Mumbai.

 2006 : Microsoft Gold Partnership for learning solutions.

 2006 : Strategic tie-up with Bennett Coleman Company Ltd, UGS for training on PLM
domain, Launch of the Post- Graduate Diploma in Embedded Technology Tie-up with
Ideas for training solutions in Revenue Management.

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Seed InfoTech Advantage

• 14 years of Experience in Technology Training

• 600 dedicated and highly skilled IT Professional with 200+ in house Trainers
• 1,25,000+ Students and Professional trained so far
• 1,00,000+ Sq. ft. of Training Infrastructure
• Courses mapped with Industry Requirement
• State-of-the-art IT laboratories and communication set-up
• 30+ Training Location across India

• Strategic tie-ups with Global Technology leaders

WHY?

There are some specific reasons behind to choose this project for working under
The Seed Infotech, They Are:

• The concept which I learned in marketing subject cleared while actually working in
company.

• There are lots of potential in this industry, which help me to maStrong carrier in this
industry.

Location

Seed InfoTech Ltd

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”Panchasheel ", 42/16,

Erandawana, Income Tax Lane,

Off Karve Road,

Pune - 411004

Email: www.seedinfotech.com

Duration:

The duration of this project was 10th June2009 to 10th Aug 2009. In this
Duration, I work in Pune city.

Seed InfoTech, Ltd. operates as training, staffing, and consulting company serving the
information technology industry. It offers training and certifications, which include corporate
programs, such as corporate training in information technology, project management, and soft-
skills; open house workshops, and management development programs, as well as individual
programs, including modular and networking courses, finishing schools – diploma programs,
software testing, and foreign languages; and certification programs, which include prometric
testing center and PMP certification. The company also provides staffing solutions, such as
permanent and contract staffing, contract-to-hire, and asse...
Seed Infotech ltd. has started initial discussions with a clutch of investors, including Bessemer
Venture Partners and Helix Investments, to sell 5% - 10% stake through fresh shares. The

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company plans to set up centers in southern India and start offering new services. Seed InfoTech
MD and CEO, Narendra Barhate, confirmed the share sale plan, but said it was still in a

Preliminary stage. He said the company is targeting a turnover of INR 1 billion by 2010. The
company looking to expand into new services like distance education and also expand our
facilities in the existing format. The share placement will be one of the several steps leading to
the company's initial public offering in due course, he added. Seed InfoTech , which expects to
end the financial year 2007-08 with revenue of INR 400 million, gets about 25% of its business
from training employees of corporate clients. During this period, and many months after
instructing them during 2008, Seed InfoTech asked us to design our own 'look' and offered a
rebate us as their designers were very poor and we submitted what they call our 'skins. Since we
urgently wanted an administration and reservation system we clung on to the hope that they
might come through for us. A comparison of performance of Indian foundries with those in the
developed countries indicates that even though we are excellent in several areas, including
metallurgy, we need fast improvement in technology sphere .That will bring vast scope for
improvement in the management, productivity, capacity utilization and customer satisfaction
and to meet global competition .

Spic (Software Professionals’ Incubation Centre)

To give a leg up to fresh IT graduates, Pune-based Seed InfoTech has launched a Software
Professionals’ Incubation Centre (SPIC) that aims to churn out project-ready candidates
Announcing the launch of SPIC, Seed InfoTech said the centre will be relevant for all those
graduates and post graduates who are in the last stages of completing their academicqualification
in engineering or non-engineering. These youngsters are facing a big challenge in getting jobs, as
recruitments have frozen in majority of the IT companies till December 2009. The duration of
SPIC program would be one year, in which candidates will undergo technology orientation for 4
months and will work on live projects for 8 months, with weekends being marked for soft skills
development.
Fresh graduates were not directly employable on projects and were required to undergo an entry-
level training programme after joining an IT company. IT companies had moved from hiring
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hundreds of recruits on the bench to a zero-bench policy to cut costs. At present, they are hiring
only project-ready recruits, he added. IT companies spend a minimum of Rs. 1.0–Rs. 1.5 lakh on
every recruit for training for 30-45 days before he / she is put on the project. “But today many of
The companies cannot afford that and hence, SPIC will produce project-ready recruits for the
sector without the ‘fresher’ tag”
About 25 candidates are already undergoing the one-year Rs. 80,000 specialised course at SPIC
in Pune from March 1, as per Nasscom guidelines. The company plans to train between 600
to1,000 candidates per year company said, at present, the company had IT projects from the US,
the UK and Germany where in 250 students could be accommodated. At Spic, students will
specialize in Java, J2EE programming, PHP programming, NET programming and IT
infrastructure management. In the next six months, SPIC plans to launch branches in Mumbai,
Nagpur. In added during the slowdown, up gradation of skills for laid-off techies was necessary
to keep them industry savvy. Seed InfoTech claims to have over 200 leading IT companies as its
Clients
There are some name come under Spic course

SPIC –Software Developer Track

-SPIC - Software Tester Track

-SPIC – Network Engineer Track
-SPIC - IBM-Tivoli Admin Track

Spic Course

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Software Software Tester Network Engineer IBM-Tivoli Admin

Developer Track Track Track Track

BE / B Tech / BE / B Tech / Any Graduate/ BE / BTech / MCS /

MCS / MCA / MCS / MCA / Diploma or MCA / BCS / BSc/
BCS / BSc / BCA BCS / BSc / BCA equivalent BCA or equivalent
or equivalent or equivalent (Candidates (Candidates
Eligibility
(Candidates (Candidates appeared for final appeared for final year
appeared for final appeared for final year can also apply) can also apply)
year can also year can also
apply) apply)
- Aptitude Test - Aptitude Test - Aptitude Test - Aptitude Test
- 'C' Programming- 'C' Programming- Personal Interview- Technical &
Selection Test - Technical Test Personal Interview
Procedure & Personal - Technical &
Interview Personal
Interview
- Programming - Programming - Hardware - Hardware
Techniques Techniques Fundamentals Fundamentals
- Object Oriented - Object Oriented - Networking - Networking
Foundation
Programming Programming Fundamentals Fundamentals
- Database - Database - Desktop & Server - Desktop & Server
Programming Programming Platforms Platforms
-Java / - Manual Testing - Mail Server - Storage Manager
Microsoft .Net - Test Automation - Linux Implementation
- Programming - Advanced - IBM Tivoli
Language - Performance Technology Administration
- Web Testing - Global - Disaster Recovery
Application - Advanced Certification - Advanced
Specialization
Development Technology (MCP) Technology
- Advanced - Global - Global Certification
Technology Certification (IBM
- Global (HP-QTP) TSM)
Certification
(SCJP/MCTS)
- Industry - Industry - Industry Practices
Practices Practices - Industry Practices
Incubation
- Project - Project - Project - Project Deployment
Deployment Deployment Deployment

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MARKETING DEPARTEMENT IN SEED INFOTECH

PURPOSE OF STUDY

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When the Project Management came into Focus, we have now more devoted to develop
the technology up gradation. Then the Engineering Services Division has initiated to
provide the technology training for corporate and Institutes as well.

The main purpose of the overall study is to find out the actual acceptability of this
technology courses around the Pune, whether these only required for Engineering,
Undergraduates or some working professionals also.

And after the Market Research results have been found that tells the demand of these
technology training and create desires among the people to adapt the technology as well.

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CHAPTER -4

REVIEW OF
LITERATURE

Review of Literature

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Marketing Concept:

The marketing Concept is essentially a point of view about business. It enunciates that business
is basically a need satisfying process and that business must be managed keeping the consumer
and his need as focus. The concept prescribes that all goals of business, including profit, must be
Realized through consumer orientation and generation of consumer satisfaction.

Some definitions of marketing:

“Marketing is the performance of business activities that direct the flow of good sand services
from the producer to the consumer”
“Marketing is the economic process by which goods and services are exchanged between the
maker and the user, their values determined in terms of money prices”.
“Marketing is a total system of interacting business activities designed to plan, promote and
distribute need satisfying products and services to existing and potential consumers” .

Direct Marketing

Direct marketing is demassified marketing; it deals with customers on a one-to one basis. In
convention marketing, the marketer sells to a multitude of customers treating them as a mass; he
uses mass production, mass communication and mass distribution devices. In contrast, in direct
Marketing, the marketer approaches the customer individually, communicates with them on a
one to one basis and even offers products that are modified to suit the requirements of the chosen
customer. In other words direct marketing relies on customized production. Even in sales
promotion measures, while conventional marketing opts for incentives on mass basis, direct
marketing opts incentive for individual basis. Direct marketing targets the individual customer
and develops its offer for him.
In direct marketing, the marketer sells to the customer directly; he reaches out to them directly;
communicates with them directly and also delivers the product directly. The marketer knows his
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customer and has on his hands a specific profile of each individual customer. Direct marketing is
interactive to a large extent. For example, while mass marketing has to remain content with one
way messages, flowing from firm to the market, direct marketing enjoys the advantage of two
way communication ,between the firm and every one of the customers. In fact here both sides are
able to seek and obtain clarifications in an interactive way. Direct marketing tackles all the
component tasks of marketing such as Customer identification, product adaptation, distribution,
price negotiation, marketing communication, and sales promotion in an integrated and
compressed manner. In direct marketing it eliminates all intermediaries and handles the
consumer directly and in one action. It also reaches the product to the consumer directly.
Direct marketing facilitates delivering near perfect solutions to customer’s Problem s. As the
marketer is able to contract the customer individually, he can know exactly what the consumer
wants and make it available to him .It also supports accurate segmentation and sharper targeting
of the market, which in turns facilitates formulation of more fine tuned marketing strategie

Consumer Satisfaction

Creating and delivering better customer value is the only route by which Firms implement the
marketing concept. Customer satisfaction is the central theme of the marketing concept and it is
achieved by delivery of customer value .It is obvious that it is through its market offering that a
firm extends the benefits that he seeks from the offer and makes mental note of the total value
provided by the offer. The total weight he assigns to a product offer reflects the value he
perceives in it. The customer has to pay cost for acquiring this value. This cost includes the price
of the product plus other elements of cost to him, economic and non economic. He is happy
when the value exceeds the cost he incurs. And, he gets satisfaction when on using the product.
He finds that the value he actually receives matches the value he assumed. The larger the value
cost, the greater is satisfaction. He compare’ s the value cost gaps of competing offers and selects
the one that gives him the best trade off .For the successful execution of marketing strategies or
for translating the strategies into meaningful purpose, it is essential to have a detailed knowledge
of the changing behavior of users of services . It is very essential that organization well be aware
of their behavior as it simplifies their task of creating and simulating demand .Users have
values, perception, preferences and a behavior pattern, which are the result of various influences.
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It is important to assess both behavior pattern and users characteristics for in the recent years
users have become more discriminating in their needs for different products and brand changing.
This makes the marketers analyze their needs and identify how to improve marketing products
and communications to satisfy them.

“The benefits of conducting consumer satisfaction are significant and their impact can last long
after the results are analyzed. Consumer satisfaction surveys can be used to”

• Improve brand perception

• Increase loyalty and retention
• Identify areas that need improvement
• Identify upgrade opportunities
• Test new products, services, offers and price

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CHAPTER -5

RESEARCH
METHODOLOGY

Research Methodology

Research in common parlance refers to a search for knowledge. One can also define research as a
scientific and systematic search for pertinent information on a specific topic .In fact research is

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an art of scientific investigation. a careful investigation or inquiry specially through search for
new facts in any branch of knowledge .Some people consider research as a movement, a
movement from known to unknown .It is actually voyage of discovery. According to Clifford
woody research comprises defining and redefining problem s, formulation hypothesis or
suggested solutions: collecting, organizing and evaluating data; making deductions and reaching
conclusion; and at last carefully testing the conclusion to determine whether they fit the
formulating hypothesis. The manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction
of theory in the practice of an art. Research is thus, an original contribution to the existing stock
of knowledge making for its advancement. It is the pursuit of truth with the help of study,
observation, comparison and experiment .In short, the search for knowledge through objective
and systematic method of findings solution to a problem is research. The systematic approach
concerning generalization. As such the term research refers to the systematic method consisting
of enunciating the problem, formulating a hypothesis ,collecting the facts or data, analyzing the
facts and reaching certain conclusions either in the form of solutions towards the concerned
problem or in certain generalizations for some theoretical formulation and the formulation of a
Theory is also research.

RESEARCH OBJECTIVE:

What is the need to conduct this research?

The main purpose of the whole study is of market research for the company’s present state of
affairs so that by findings and analysis one can make a perfect decision. Seed InfoTech ltd. has a
separate division of Engineering Services. So before moving further it is very essential to us that
we should actually know what is the Engineering Service?

The distinction that needs to be drawn here is between engineering functions and engineering
service functions. An engineering function could be auto engine manufacturing. A related
engineering service function would be auto engine. It is similar to the distinction between

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manufacturing and manufacturing support services. The research has been conducted to find out
the need for these courses among the people around Pune...

Market Research

Market research is a key to the evaluation of successful marketing strategies and programmed. It
is an important tool to study buyer behaviour, consumption pattern, brand loyalty and also
forecast market changes. Market research is also used to study competition and analyze the
competitor products positioning and how to gain competitive advantage .To make market
research effective, it is important that it has a linkage with business strategy and should respond
to future or emerging scenarios in the market place.

The research Process:

• Problem definition
• Defining research objectives
• Work out research design
• Deciding on the source of data
• Planning and deciding on data collection techniques.
• Analyzing data

Problem definition

This is starting point in the marketing research exercise. In problem definition, it is important to
be specific, avoid ambiguities and generalities. Care should be taken not to define problems in

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too narrow a field as that may distract researcher perspective .Market research problem is
information oriented, and in contrast to Management decision , problem is narrowly defined
Once a problem is identified or recognized, it is important to understand exactly what needs to be
examined.

Statement of research objective

Once a problem is defined the next logical step is to state what the Researcher wants to achieve.
This statement is called objective. To be meaningful and help focus the researcher s attention,
these objectives should be specific, attainable and measurable.
The purpose of these objectives is to act as a guide to the researcher and help him in maintaining
a focus through the research.

Research design

• Preliminary Investigation
• Collection of Quantitative data
• Sampling Process
• Field Work
• Plan for Analysis of Data

The methodology followed for analyzing the perception and awareness etc is as
shown below.

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Preliminary Investigation

Secondary data analysis

Qualitative research

Collection of Quantitative
data

Questionnaire Design
Survey

Sampling Process

Target population
Sample Size
Sampling technique

Field Work

Plan for Analysis of Data

Factor Analysis
Cluster Analysis

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Data collection:

Survey-the most common procedure is the survey. The researcher has to carefully select the
instruments and method of surveying. These methods are postal surveys, telephone survey, or
personal contact.

Tool For data collection-

Questionnaire

This is the most popular tool for data collection. A questionnaire contains questions that a
researcher wishes to ask his respondents. It is important that these questions be put in a language
the customer understands and find easy to answer .It is important that questions are unloaded to
avoid any research bias. it is also important that the information collected must be believable and
unbiased. Just as researcher bias has to be avoided. Respondent bias must also be avoided.

Data Analysis

The next stage is that of data analysis. It is important to understand that raw data has no usage in
marketing research .hence appropriate analytical tools must be used. The most elementary is the
arithmetic analysis using percentile and ratios.

Fieldwork
The survey was conducted keeping in mind the different age group from different back ground .it
was directed to know the tendency of the students towards this course as well. For that I
demarcated my area (already specified that was Pune) into different small areas...i.e. Kothrud,
camp, aundh, khadki , balewadi ,chinchwad, hadapsar, shivaji nagar…….
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In first phase of my survey I went to the colleges of different streams. I met with the students
over there land briefed about the course and then got the questionnaire filled. In other category of
colleges was engineering colleges, as Pune is well known for technical education .I went there
also and took their view about Spic course that, what they think of about this emerging field.
There I could meet with technical back ground students too.

Sources of data

There are mainly two sources of data-

• Primary
• Secondary
.

Primary data was collected with the help of:

• Questionnaire: A prepared questionnaire has been given to the respondent to get the
information. This method helps in collecting the inner view of the respondent & their
suggestions about the course.
• Personal Interviews: Personal interview was conducted. A mixed type of questions was
asked.

Secondary data was collected with the help of:

• The advantage of economics of time and cost. It offers the benefit of convenience to the
researcher.
• In addition to this direct advantage secondary data offer a solution to the research
problem.

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Sample Size

Sample size for the study was for the only Pune city of the Total 100

Scope of Research

• Competitors
• Brand awareness
• Customer Behavior

Data analysis is a process of gathering, modeling, and transforming data with the goal of
highlighting useful information, suggesting conclusions, and supporting decision making.
Data analysis has multiple facets and approaches, encompassing diverse techniques under a
variety of names, in different business, science, and social science domains. Data mining is
a particular data analysis technique that focuses on modeling and knowledge discovery for
predictive rather than purely descriptive purposes.

Data integration is a precursor to data analysis, and data analysis is closely linked to data
visualization and data dissemination. The term data analysis is sometimes used as a
synonym for Data modeling.

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CHAPTER-6

DATA ANALYSIS &

INTERPRETATION

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Data analysis and interpntion

In order to extract the meaningful information from the data collected through questionnaire an
analysis of data is done using bar graphs, pie charts.

Table 6.1

Do you know the full form of Spic?

ANALYSS:

60% of the respondents for yes, 30%of respondents for no and 40%of them respondent don’t
know.

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INTERPRETATION:
Most of the student were know Spic course.

Table 6.2

Which course would you like to prefer?

Software Developer Track 22%

Software Tester Track 14%

Network Engineering Track 38%

Ibm Tivoli Admin Track 26%

ANALYSS:

22% of the respondents for software developer, 14% of respondents for

software tester, 38% of them respondent network engineering and 26% of
respondents lbm Tivoli

INTERPRETATION:
Most of the student was respondents for network engineering course.

Table 6.3
Do you have knowledge of
programming languages

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Yes 85%

No 15%
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ANALYSS:

85% of the respondents for programming languages, 14% of respondents for programming
languages, 38% of them respondent programming languages and 26% of respondents
programming languages

INTERPRETATION:
Most of the student was respondents for programming languages.

Table 6.4

Are these courses job oriented?

Yes 64%

No 36%
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ANALYSS:

64% of the respondents for Job oriented and 36% of the respondents for Job oriented

INTERPRETATION:
Most of the student was respondents for this are Job oriented course.

Table 6.5

What is your educational back ground?

Technical 64%

Non-Technical 36%
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ANALYSS:

64% of the respondents for technical and 36% of the respondents for non-technical

INTERPRETATION:

Most of the student was respondents for technical back ground.

Table 6.6

How did you get know about these Spic course?

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Advertisement 53%

Internet 24%

Friends 12%

College notice 11%

ANALYSS:

53% of the respondents for advertisement, 24% of respondents for internet, 12% of them
respondent friends and 11% of Respondents College notice

INTERPRETATION:
Most of the student was respondents for advertisement.

Table 6.7

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Are you satisfied with Industrial project?

Yes 55%

No 45%

ANALYSS:

55% of the respondents for Yes, 45% of respondents for no.

INTERPRETATION:
Most of the student was respondents for Industrial project

Table 6.8

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The satisfaction level of joining Spic?

satisfied 79%

Un satisfied 21%

ANALYSS:

79% of the respondents for satisfied, 21% of respondents for unsatisfied.

INTERPRETATION:
Most of the student was respondents for satisfied for Spic course

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CHAPTER-7

FINDINGS

FINDING

The data collected from the customer give an understanding into various aspects. It helps us to
identify the scope of seed InfoTech in Pune and reason as to how people are aware of the course.
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Major inferences drawn from the collected data are as fallows

• Seed InfoTech not provide service according to the need of customers

• Company take more time to provide service in comparison to others company
• Company not pays proper attention to solve the problems of customer
• Due to service and course problems customers are switching to other company
• New customer are more interested in seed InfoTech but older one are very few
• In many area of Pune company not have possibility
• Due to their brand name company has good reputation in market but due to service
problems its image keep on going down

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CHAPTER-8

LIMITATION

Limitation

• It was assumed that the information given by the respondents is authentic and best of
their knowledge
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• Some of the view given was completely views by customers as they were in a hurry and
were not considered in the data analysis

• The result of the study is applicable to the survey area only

• Time and Money is also one of the important limitations

• Dull process and unwilling respondent also affect the result of the study

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CHAPTER-9

CONCLUSION

&

RECOMMENDATION

Conclusion of the Study

• It can be said that seed InfoTech has created its image in a very short period in Pune.

• It is attracting the customers with its course. Most of the student satisfied with company
service

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• This satisfaction can be concluded by the response of customer in the questionnaires, day
by day

Recommendation

• There should be more efficient planning for satisfying customer need

• Attractive offers should be given time to time, to increase customer’s interests

• There should be good discount for the student

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Appendix

Questionnaire for target customer’s expectation:

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Please fill this questionnaire and help us in finding target customer’s expectation from the firm.
Please select the option which according to you is most suitable:

1. Do you know the full form of Spic?

(a) Yes (b) No

2. Which course would you like to prefer

(a) Software developer track (b) Software tester track (c) Network engineering track

(d)Ibm Tivoli admin track

3. Do you have knowledge of programming languages?

(a) Yes (b) No

4. Are these course job oriented?

(a) Yes (b) No

5. What is your educational back ground?

(a) Technical ( b) Non Technical

6. How did you get know about these Spic course?

a) Advertisement (b) Internet (c) Friends (d) College notice

7. Are you satisfied with Industrial project?

(a) Yes (b) No

8. The satisfaction level of joining Spic?

(a) Satisfied (b) Un satisfied

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Name:…………………………..…

Address:……………………………

Contact No:…………………….….

Email:…………………………….

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BIBLIOGRAPHY

REFERENCES

Some important websites:

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www.google.com

www.justdial.com

www.seedinfotech.com

www.cfd-online.com

www.engineeringservicesoutsourcing.com

www.siemens.com

www.autodesk.com

www.dte.org

www.linkdln.com

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