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Did you ever wonder why people behave so diIIerently? Did you ever observe two people seeing
the same thing or hearing the same conversation and having completely diIIerent interpretations?
Did you ever wonder why certain people are passive while others are assertive? Why some are
impulsive and others preIer to plan? Why some are more creative and others are more analytical?
Why some are detailed and others only see the big picture?
The answers to these questions and many more are very much connected to one`s personality. One
way to describe personality is using a process called 'Printing. Printing is based on a powerIul
system that was developed by scholars centuries ago and has been reIined over hundreds oI years.
Printing takes people`s personality traits, :A-$B C#%D %D) CDEF* G)D#$? %D)*) %":#%*, and groups them
into 9 categories - each with its own way oI thinking, Ieeling and behaving; its own unique view oI
the world; and its own set oI strengths and potential weaknesses. Although people may see parts oI
themselves in some, or even all oI the groupings, there are always two that Iit them better than the
rest called a Major (dominant) and a Minor (secondary). The combination oI a person`s Major
and Minor makes up their personality type, or Print, oI which there are 72 in total.
IMPORTANT PRINT FACTS:
! Every Print has it unique strengths and weaknesses.
! Your Print explains your view oI the world how you look at things and
how you respond to people and situations.
! Each Print has an Unconscious Motivator
TM
that drives the belieIs,
thoughts, emotions and actions oI that Print.
! Some behaviors are common among two or more Prints, but the
motivation behind the behaviors are diIIerent. Unconscious Motivators
TM
are the key to truly understanding Print behavior.
! No Print is better than any other Print. Prints are not good or bad, just
diIIerent.
! Each Print has strengths (called 'Best SelI) and potential weaknesses
(called 'Shadow) that are unique to that Print.
! A person`s natural state is Best SelI. But sometimes Shadow replaces
Best SelI as a person`s automatic deIault, particularly under stress.
The Paul Hertz Group
Copyright SoulData Print` is a registered trademark.
All content including survey, proIiles and reports is copyright protected and permission to reproduce, distribute or
use this content commercially is strictly prohibited without prior signed authorization Irom SoulData Corporation.
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We use the numbers 1 through 9 to designate the diIIerent Prints the Iirst number oI your Print
represents your Major and the second number is your Minor. High numbers are not better or worse
than low numbers. Low numbers are not better or worse than high numbers. We simply use
numbers as a way to distinguish the groupings.
The Print Survey
TM
that you recently completed was to determine your Print. Attached is your result
and a description oI the characteristics oI your Print, a blend oI your Major and Minor. When you
read the description, it is important to note that there may be characteristics or traits
described that you don`t think you have or exhibit. Do not be alarmed. This is expected. The
narrative represents the entire universe of traits for a given Print. You probably exhibit a
number of the behaviors, but not all of them. However, the narrative should be a good overall
representation of your personality.
Sometimes, people Iind it diIIicult to see themselves as others perceive them. It may help to let a
trusted, dear Iriend, close colleague, spouse, Iamily member or signiIicant other read your
description and oIIer their perceptions.
Please note that your narrative includes a list oI traits called 'Potential Shadow Traits. Shadow
traits are traits that can come out during times oI stress. These are potential areas Ior you to work
on. As we said, not all oI the characteristics listed will apply to you, but those that do oIIer
opportunities Ior personal growth. Here are some suggestions Ior how to put the inIormation to
good use:
1. Review the list oI potential Shadow traits and try to identiIy two or three that you Ieel you
exhibit more oIten than you would like. Select no more than three behaviors to work on. II
possible, ask a Iew people you trust to veriIy them Ior you and even see iI they'll point out some
examples, iI you or they Ieel comIortable doing this. Others' perceptions can sometimes be
more reliable than your own.
2. Keep these behaviors in your conscious awareness. Shadow behaviors can be automatic. We
can do them without thinking. They oIten just happen. Change that process by staying "awake"
and "alert" about your behaviors. When you wake up in the morning, be aware oI them. When
you start work, be aware oI them, etc. What is key is how you handle your "moment oI truth"
when something stressIul happens and your automatic Shadow behaviors want to take over. Try
to stay aware and step back Ior a Iew moments in these situations. Even take a Iew deep breaths
beIore responding.
3. Periodically ask the same people in our Iirst suggestion to give you progress reports. Also, iI
they observe you starting to do one oI your Shadow behaviors, ask them to gently inIorm you
and alert you to slippage. Your "buddy" can help you quite a bit. Additionally, ask them to let
you know when you are doing Best SelI behaviors, especially iI you are making improvements
in this area.
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7/2`s are social animals and consummate conversationalists. Upbeat, personable and enthusiastic,
they have a charm about them that is impossible not to like. They aim to please. Their
interpersonal style conveys a desire to simultaneously serve and delight, resulting in a Iully engaged
audience, regardless oI whether the audience is a single person or a group. 7/2`s are ideal
candidates Ior networking, selling, promoting, servicing or entertaining because these kinds oI
positions illustrate their superior social talents.
Hardworking and multitalented, 7/2`s possess the capability oI keeping many balls in the air at the
same time. UnIortunately, their need Ior action and multitasking as well as their need to please can
cause them to make too many commitments. When they aren`t tuned in to what they committed to
and what they can conceivably accomplish, they either go into overdrive and run the risk oI burn
out or they don`t meet all oI their commitments and deadlines as planned. 7/2`s simply enjoy
availing themselves oI many diIIerent and interesting opportunities, sometimes all in a very short
timeIrame. This makes them appear hurried, distracted, restless and even irresponsible to those who
preIer a more deliberate, more systematic or more organized style. Because they are in perpetual
motion and moving so quickly, they may try to neglect the more mundane aspects oI work,
including detailed paperwork, analysis and planning, unless pinned down to do so.
Independence is one oI the most visible traits oI the 7/2. Once goals are clariIied and plans are set,
they require little guidance and direction to get a job done successIully. They are valuable members
oI a team, given their ability to take on increasingly more work and still be productive. In Iact, they
thrive on being kept busy. However, beware oI signs oI over-involvement, which can produce a
state oI exhaustion and overwhelm the 7/2. It is important to note that highly routine or mechanized
job responsibilities as well as bureaucratic settings may not be well-suited to the 7/2`s personality.
They need to be engaged to prevent them Irom slipping into boredom. However, when kept busy
and challenged, 7/2`s will utilize quick thinking and a Iast pace to execute their tasks.
UnIortunately, spontaneity can sometimes give way to over-impulsive tendencies, whereby their
decisions and actions lack adequate planning or the requisite weighing oI pros and cons beIore
moving Iorward. The 7/2 can exhibit such hastiness.
The 7/2 is generally optimistic by nature. They see the best in people and situations and have a
built-in 'glass halI Iull mentality. They envision a desired outcome and have the creativity and
Ioresight to turn their vision into reality. However, as 7/2`s become increasingly committed to their
vision, they may become more intransigent about considering alternative approaches. They may
simply want things to be a certain way and become unwilling to accept anything else. Also, their
positive view oI things can become one oI stubborn optimism. 7/2`s look at the world through rose
colored glasses and sometimes don`t see reality in people, in relationships, in situations and in
themselves.
7/2`s can rationalize and ignore problems, sometimes only dealing with them aIter they have grown
so large that they can no longer be put aside. Since they also preIer to move away Irom negativity
and conIlict, it may be more palatable Ior them to dismiss problems or put a positive spin on them
rather than to conIront their issues in an honest or realistic way. Finally, the 7/2`s desire to be busy
Copyright SoulData Print` is a registered trademark.
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and well liked can serve as a block to their receptivity oI negative Ieedback and criticism. They can
be deIensive and closed, reIusing to accept anything negative about themselves.
The most ideal work settings Ior the 7/2 are Iast paced, autonomous and involve a variety oI
interesting tasks and responsibilities. They also need social contact and the ability to use their
excellent communication skills. Routine and repetitive work, perIormed in isolation Irom
stimulation, is a poor Iit Ior the 7/2.
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Anticipated
Best Self Attributes
Potential
Shadow Traits
fast paced needs to balance listening and talking
upbeat over-committed
high energy inconsistent follow-through
friendly avoids dealing with problems
good communicators too free-wheeling
warm short attention span
senses people's needs restless
makes people feel comfortable impulsive
productive poor planners
outgoing attention grabbing
thinks on their feet self-important
flexible neglects details
service attitude easily distracted
positive attitude defensive
confident don't want limits placed on them
good team player overreacts
resourceful blind to own shortcomings
engaging self-centered
spontaneous difficulty with deadlines
multitasking neglects unpleasant tasks
creative self-absorbed
disarming bores easily
cooperative embellishes facts
"can do attitude disorganized
optimistic excessive