Beruflich Dokumente
Kultur Dokumente
To
Director (PGDM)
JULY 2009
1.1 INTRODUCTION TO OIL INDUSTRY
1 - Soya oil:
About 50% of soybeans come from the USA, 20% fro Brazil, 11% from Argentina, 9% from
China, and 4% from India. More than 55 million hectares are used in the world for its
cultivation.
2 - Palm oil:
More than 50% of palm oil comes from Malaysia where two thirds of the cultivated land is
under oil palm, 28% in Indonesia, 3% in Thailand and in Africa 8% in Nigeria and remaining
from other counties.
3 – Mustard oil:
EC (26%), China (20.2%), India (11.3%), Canada (9.3%), and Japan (6.6%). 17.7 mt in 2006-
07.
4 - Sunflower oil:
About 13% of the world oil production, in EC, Russia and Argentina and rest from other
countries.
Background and Size of the Indian Edible Oil Industry in India7
India is world’s third largest edible oil economy, after China and US. India’s annual
consumption is around 10 million tones and China’s 14.5 million tones. per capita oil
consumption in India is only 10.6 kg/annum which is low compared to 12.5 kg/annum in
China, 20.8 kg/annum in Japan, 21.3 kg/annum in Brazil and 48.0 kg/annum in USA.
India is the fourth largest oilseed producing country in the world, next only to USA,
China and Brazil. Indian share in world production of oilseeds has been around 8-10%.
In India, oilseeds are grown in an area of nearly 27 million hectares across the length
and breadth of the country. Depending on the period of cultivation, the oilseeds are classified
as 'Kharif Crop' and 'Rabi Crop'. The Kharif Crop that is dependent on the Monsoon is
harvested around October-November each year. On the other hand, the Rabi Crop is
harvested around March-April each year.
Edible oil processing consists of three operations: crushing and expelling solvent
extraction and oil refining. In many countries, these three separate processing operations are
conducted by one vertically integrated plant. In India, however, only a small share of oilseed
production undergoes solvent extraction and oil refining. At the beginning of the 20th century
the vegetable oils industry was based on some 500,000 bullock-driven ghanis producing
about 800,000 tones of oils. Instead, India’s oilseeds processing sector is made up of the three
groups.
• Ghanis.
• Solvent extractors
• Oil refiners
During the latter part of the 20th century modernization of edible oil Industry started
both for the manufacture of quality product as well as for reducing the cost of product by
using continuous energy efficient process. There was a significant growth in Soya bean and
Sunflower production in India which necessitated the need for per treatment of oil seed
before Solvent Extraction. The other important event that happened during this period is
import of Palm oil for which the new technology based on physical refining and fractionation
is now established. The small plants of oil seed crushing, refining and deodorization which
were based on capacity ranging from 25-200 MT per day were expanded up to 1000 MT per
day.
India is a vast country of several of its regions has developed specific preference for
certain oils largely depending upon the oils available in the region. For ex: - people in the
South and West prefer groundnut oil while those in the East and North use mustard oil.
Oilseeds crushing units include crushing units in the small-scale sector as also in the
organised sector. The capacity utilisation generally ranges from an average of 10% for the
ghanis (small scale sector) to around 30% in case of the expellers in the organized sector.
Table 2: MINIMUM SUPPORT PRICE OF OIL SEEDS2
The minimum Support Price fixed by the government for different oilseeds of fair average
quality.
S. Name of oilseeds 2001- 2002- 2003- 2004- 2005- 2006- 2007- 2008-
No. 02 3 4 5 6 7 8 09
1 Groundnut In-shell 1340 1335 1400 1500 1520 1520 1550 2100
3 Sunflower seed 1185 1195 1250 1340 1500 1500 1510 2215
4 Soybean (Yellow) 885 885 930 1000 1010 1020 1050 1390
5 Soybean (Black) 795 795 840 900 900 900 910 1350
11 Copra (Ball) 3500 3550 3550 3570 3820 3840 3870 3910
# Demand has been taken as net availability of edible oils from domestic sources +
Import of edible oils.
1.2 INTRODUCTION TO JMD. OILS PVT. LTD.
History of JMD Oils Pvt. Ltd.10
The foundation of JMD group was laid by Late Sh. J R Dhingra, a social activist and a
religious and pious person. With his dynamic approach, guidance and vision, the group,
which was started with a Grocery shop, has achieved astounding heights. Sh. J R Dhingra
passed away in the year 2001 but his teachings, inspirations and values have been well
carried by his four sons namely Gulshan Kumar, Krishan Kumar, Naresh Kumar and Sanjay
Kumar. They further fragmented the JMD tree, planted by their father and expanded,
diversified and consolidated their position by working and living jointly as a close fist.
JMD Group started the business of edible oils in the year 1987 as a distribution unit.
The promoters put their best efforts, vision and acumen in carrying out the business.
Thereafter they kept on adding multinationals and reputed companies/brands who have
shown their eagerness to be associated with the group and promote their brand/business e.g. “
Vital”- (SM Dyechem), “Dalda Refined Oil” -(Hindustan Lever Limited), “Sundrop, Crystal”
- (Agro Tech Limited), “Sohna”- (Markfed), “Saffola”- (Marico Industries Limited).
Meanwhile the group diversified into the business of manufacturing and marketing of
Dairy products and took franchise of “INDANA” brand in the year 1997. They took on lease
the dairy plant of Foremost Industries (I) Ltd (Owner of Indana brand) situated at Saharanpur.
However in view of a high operational cost, being old plant, the promoters discontinued the
operation of the said plant and outsourced the manufacturing the dairy operations.
Over a period of time, the group established its own market and presence in the
business of edible oils and dairy products. It has been making supplies to more than 7000
retail outlets, Canteen Stores Departments (CSD), multinationals, five stars hotels,
restaurants, fast food centers, confectioneries manufacturers etc. It had been outsourcing the
manufacturing/refining of edible oils and dairy products from outside jobbers. However at
times there been a pressure in regard to the quality and regularity of operations which was
dependent upon the whims of the jobbers.
As a process of backward integration the group took over a dairy plant in Dist.
Ballabhgarh (Haryana) in the year 2003. The said plant had milk processing capacity of lakh
later per day. After takeover, the promoters took the first step to reduce operational/running
cost and incurred huge capital expenditure. Thereafter they increased the milk processing
capacity to 3 lakh liters per day. Meanwhile the company has also leased out its packing
facilities for packing of fresh milk under the brand of “Amul” catering to Delhi. The
promoters put their best to convert a loss making venture to a profitable enterprise.
In the year 2004, the group diversified and set up a plant for packaged drinking water
and aerated drinks under the brand name of ‘H2GO’.Over a short period of two years the
brand has been well appreciated and well seen in the market. It has acquired a high position
in the market.
After settling the market and the production of dairy and packaged water, the group
conceived an idea to go for backward integration in edible oils. It decided to go for
establishing an edible oil refinery. Since more than 50 % of edible oils consumption is met
out of imports, the group decided to establish a plant near Sea Port. Hence the group decided
to set up a plant in Kandla, Dist Gandhidham, Gujarat. Accordingly it set up a plant with
capacity of 800 TPD. The plant has been put to operation in the year 2005.
Over a period of time the group has been interacting with a numerous
parties/customers comprising of multinationals, five star hotels, restaurants, fast food centers,
retailers, wholesale markets and direct consumers etc. Its products being consumer products
have a name in the household. Whereas there has been a boom in real estate business. The
group decided to operate as per the time and market environment. After making a thorough
study and research the group diversified and entered into the business of Real Estate, housing
project under the brand name of ‘JTPL’. The integrity and reputation of the promoters have
paid rich dividends and housing projects have begun with flying colors.
The wind may blow from any direction, but the direction in which you go depends on how
you set the sails…
Company’s Mission
To provide continuous value through their products that will add verve to their
customers’ life by making goods that are innovative, qualitatively par excellence and capable
of providing an amazing level of customer satisfaction. Helping their customers get more out
of life!
Company’s Vision
They keep their vision targeted at their mission and work with great passion in
achieving their prime objective of giving the customer more of life!
Consumer Centric
All innovations and every improvement they undertake keeping in mind the consumer
who is the pivot point of their business initiatives. Their moves are consumer-centric and
customer driven.
Unwavering Ethics
Main Product : Palm Oil, Soya Oil, Mustard Oil, Vanaspati Ghee,
The quality system is applied at the three major levels. They are as listed below:
(2).INTERMEDIATE LEVEL:
Secondly at the oil refining stage, the oil is checked at various stages viz.
neutralizing, bleaching and deodorizing. After it matches with quality standards set by the
company at every level, it is sent for further processing. If the quality is not up to the desired
level at any stage, the oil is further processed for removing impurities. Unless and until the
product matches the quality standards it cannot be sent for further processing.
(3). PRE-PACKAGING:
Before sending it for packaging, the finished good viz. oil is again checked on the
following parameters.
The company has received the ISO 9001:2000 certifications and HACCP (Hazardous
Analysis of Critical Control Points)
Neutralization:
Here the predegummed oils or oils with very low phosphatide contents are saponified
with Caustic Soda and the Sodium Soap is separated. The oil is initially heated to the
optimum process temperature. In order to condition the non-hydratable phosphatides, a small
quantity of concentrated phosphoric acid is added and intensively mixed with oil. Following a
brief reaction time, diluted caustic soda is added in order to neutralize the free fatty acid and
the phosphoric acid. After mixing with the oil, the mixture is either conveyed directly to the
first separator or it passes through a further reaction tank. The latter is recommended only for
oils with a relatively high phosphatide content in the neutral oil is still too high for the
subsequent process stages, and it must therefore be reduced further by one or two washings.
For this purpose hot water is added to the oil, intensively mixed and the soapy wash water is
removed in a further separator. In general one wash stage is adequate. A second washing is
only necessary if very low residual soap contents are required.
Physical Refining:
Remove gums in oil with special degumming method. FFA in oil is removed by steam.
Features:
• Especially suitable for oils of high acid value, and low gum content;
Chemical Refining:
Neutralize FFA in the oil with alkali. The gum and soap produced are centrifuges.
Features:
Bleaching:
Add bleaching earth into the degummed oil. Under the vacuum state, the oil is
continuously mixed with bleaching earth in the continuous Bleacher, where main part of
colour bodies as well as oxidizing materials in the oil are absorbed by the bleaching earth.
After continuous Bleacher, the oil/clay mixture is passed through Leaf Filters where the spent
earth is removed together with the precipitated materials from degumming. The oil then
passes through one of two alternatively working safety filters before entering the next section.
Deodorization:
The fully heated oil enters the Double Shell Packed Column where it is distributed
into thin film layers as it flows down through the structured packing. The oil is intensively
agitated by steam rising counter currently from the structured packing. The oil is evaporated
and as a result, free fatty acids and other volatile impurities in the oil are evaporated and
removed with the steam. The stripped oil drains into the Deodorizer where it flows through a
series of vertically stacked compartments (trays) agitated by steam. The prolonged thermal
action (heat bleaching) breaks down oil’s colour. Also the amount of free fatty acids is
reduced to an absolute minimum. The retention time in the Deodorizer is adjustable.
The heat-bleached oil is pre-cooled in the Deodorizing Economizer and then mixed
with anti oxidant before entering the packed column type Post Deodorizer. Residual flavor
altering compounds and water from the anti-oxidant solution are vaporized and removed. The
oil is cooled to storage temperature in the deaerating Economizer and Product Cooler and
then sent to storage via one of the alternating Product Filters.
Fatty acids and other materials evaporated from the oil are condensed by contact with
recycled and cooled distillate in the Scrubber and collected in the distillate.
1.3 INTRODUCTION TO PROJECT TOPIC- LOGISTICS:
1. Logistics is the management of the flow of goods, information and other resources,
including energy and people, between the point of origin and the point of
consumption in order to meet the requirements of consumers. Logistics involves the
integration of information, transportation, and inventory, warehousing, material-
handling, and packaging. Logistics is a channel of the supply chain which adds the
value of time and place utility. We can’t imagine any business without logistics.
3. Logistic is that part of Supply Chain process that plans, implements and controls the
efficient, effective flow of and storage of goods, services and related information from
the point of consumption in order to meet the customers, requirement.
4. In a crux it can be said that logistics aims at seven R's-the Right product, in Right
quantity, in Right condition, at the Right time and Right place, for the Right customer
at the Right cost.
Logistics has two parts: In bound and Out bound
Inbound Logistics:
The Business Scenario Map shows the process of planning and executing all inbound
transportation which is based on purchase orders. The process starts with the creation of a
purchase order. This order represents a transportation need. To secure efficiencies,
transportation planning for these orders is done jointly with other processes creating
transportation needs, like replenishment processes or regular order based outbound
fulfillment.
Outbound Logistics:
Movement of material associated with storing, transporting, and distribution a firm's
goods to its customers.
2. In today’s marketplace the order winning criteria are more likely to be service based then
product based.
4. The scope of logistic spans the organization, from management of raw material through to
the delivery of final product.
Commodity
Cost leader
market
ProductivityAdvantage
Companies which have productivity advantage are known as cost leaders and which have
value advantage are known as service leader. Companies which don’t have any advantage fall
under commodity market and companies like JMD Oils Pvt. Ltd. which have both
productivity as well as value advantage fall under the category of “service and cost leader.
OBJECTIVES
In today’s marketplace the order winning criteria are more likely to be service based then
product based. And most important in those services is Timely delivery of product, and for
that you must have the best logistic management. And for that reason I would like to…
✔ And to understand logistic activities carried out at JMD Oils Pvt. Ltd.
2. METHODOLOGY
By observing staff as well as interacting with them and viewing the documents and
past records of the company.
1. International Logistics
2. Domestic Logistics
➢ International logistic head takes continuously monitors the prices of crude online and
purchases crude oil when it is the most beneficial for the company.
➢ The purchase terms company used is CIF. In CIF terms vendor make avail the crude
at Kandla port there after the responsibility is of company. Company as given
contracts to CHAs for release of crude from port and than crude is stored at Tank farm
(Terminals) at Kandla.
A. Loose/Bulk:
Loose/Bulk departments work start when crude oil reaches at port side. There
it is stored in tanks and then as per production schedule it is transferred from Kandla
tanks to plant side. Here sample is taken out from tankers and sent for quality check
and than its unloaded threw pipes in storage tanks and then threw pipe lines it is
passed to refining process.
Logistic department receives production schedule from the production department and
than prepare a loading schedule accordingly that how much and when to procure the raw
material. Than they work as per schedule and send tankers to terminals from there they load
the tankers and than the tankers are sealed at Kandla. From Kandla tankers come to plant
where a gate inward is made than trucks enter inside plan and is weighted at weighbridge.
Than seal is opened and sample of oil is checked at lab. After checking if it is found as per
the standards than it is unloaded in tanks or else it is rejected. After unloading MRN is made,
tanker is again weighted at weighbridge and than gate outward is made.
JMD has enough tankers for transportation but if tankers are not available than
tankers are hired from market. They enquire about freight from many transporters and
negotiate with them and than as per the need (Days or Freight) they hire tanker and process
goes on.
Consumer Packs:
Once the oil is refined and ready for packaging, it is sent to the Packaging Department
through pipelines for packing process. The company has in-house production of packing
material. There are basically four types of packages used for oil packing. They are:-
For production of 1ltr pouches, polythene rolls are purchased from outside and
through automated machineries pouches are automatically made and filled with the right
amount of oil. The pouches are then automatically sealed off and ready for dispatch. These
pouches have a high tensile strength. They can bear an outside pressure of up to 120kgs.
For production of 1ltr LDP bottles, raw material, known as Plastic Capsules, is
purchased from outside. These are processed to make bottles inside the plant. These bottles
are then put on a conveyer belt, which take the bottles to automatic oil filling machines.
Then, the oil is automatically filled to desired level and bottles are seal packed.
✔ Packaging department at JMD Oils is very well designed. Semi autometic packaging
machines and fully automatic machines are set in block B and C.
✔ Packaging department recieves the demand and dispatch schedule and than plans the
packaging accordingly. Packaging department look after the inventory of packaged
finished goods and also inventory of packaging material.
✔ Packaging department generates reports in navision and the copy of reports are mailed
to concern departments.
Refined oil which was stored in storage tanks is sent for packaging, oil is packed in
different sized consumer packs as per orders given by depots and marketing division. A
schedule of dispatch is prepared as per orders and sent to packing department as well as
production department. After that loading advice is prepared and checked for availability of
trucks. If trucks are available than trucks are sent to packaging department otherwise trucks
are hired from outside transporters by negotiating with them for fare and selected the best
option. Trucks gate inward is made and weighted at weighbridge than Delivery Order is made
and truck is sent to packaging department for loading goods(salt, oil, soap), after truck is
loaded it is again weighted at weigh bridge and then security check is done and gate outward
is made from there truck is sent to final destination (depots and distributor).
Stock of all items other than Crude oil and Refined oil is maintained by store, store
receives requirement(Issue sleep) from the department which is signed by department head,
than it checks in the stock if stock of that material is available than store issue that material to
the department and if material is not available than they ask for indent from the department
which is verified by store and forwarded to purchase department and receives goods, goods
are checked by store and if they are as per specification they keep that in stock, make a GRN
and issue to demanding department and if it is not as per specification than reject that
material and return to supplier.
RGP is made for goods given for repairing and NRGP is made for goods that are
returned.
For records and inventory management store uses “Navision” software through which
they keep records of inventory as well as positioning (where which product is located).
Other production sub-units
Other than production of edible oil, the company also follows Backward Integration.
Here the company does not buy the packaging materials from outside like cartons, bottles,
plastic cans and tin boxes instead they produce.
For production of 1 LITER pouches, polythene rolls are purchased from outside and
through automated machineries; pouches are automatically made and filled with right amount
of oil. These pouches have high strength and can bear the outside pressure of up to 120 kgs.
They have capacity of 18 pouches per minute per machine and they have 12 machines so
18X1X12X60= 12960 pouches per hour.
For production of 1 LITER LDP bottles, raw material, known as “Priforms”, are
purchased from outside. These are then processed to make bottles inside the plant. These
bottles are then put on a conveyer belt, which take the bottles to automatic oil filling
machines in which oil is automatically filled to a desired level.
Machine has a capacity of 1 bottle in 6 seconds and they have 3 machines of bottle
manufacturing so they have capacity to produce 1 bottle in 2 second average.
4. RECOMMENDATIONS
✔ Try to avail the quantity discounts from raw material suppliers by ordering in a lot.
✔ Use of GPS (Global Positioning System) to take a track on trucks and drivers.
✔ Order pickers spend about 60 percent of their time walking product or moving
product around. Consider an automated solution, they can keep the SKUs small stock
in front and large stock upside so that it will be time saving.
1. CONCLUSION
After long time study and analyzing the observations it is observed that the practices
going in logistics are best to my knowledge. They have followed the best way to control the
cost as well as making its customers satisfied and proud to be associated with JMD. Company
is fully automated in logistics (Transportation, Packing, Storing etc.) which is worth learning.
2. BIBLIOGRAPHY
Book
Martin Christopher, Logistics and Supply Management
Internet
1. http://www.cooit.org/subindexdetail.asp?id=1&pid=4 23/5/2009
2. http://www.cooit.org/indexdetail.asp?id=12&pid=12 23/5/2009
3. http://www.cooit.org/subindexdetail.asp?id=14&pid=1323/5/2009
4. http://www.cooit.org/subindexdetail.asp?id=15&pid=1323/5/2009
5. http://www.chempro.in/ 5/6/2009
6. http://www.oilmillplant.com/oil-refining-plant.html?
gclid=CNC9t_bVlZsCFc0vpAod9kC1qQ 5/6/2009
7. http://www.oppapers.com/essays/Edible-Oil-Scenerio-India/128439 23/5/2009
8. http://www.shumaonline.com/costreduction_purchase1.html 25/6/2009
9. http://en.wikipedia.org/wiki/Logistics 10/5/2009
10. http://www.jmdoils.com