Our vision Most respected and admired company.

Our mission We deliver outstanding automotive products and services to our customers, and enrich our community, partners and environment. Our four core values Customer first Respect for people International focus Continuous improvement and innovation.

Code of ethics
The Toyota name has earned a reputation for quality and integrity, as well as a commitment to responsible management and environmental practises. thical behaviour e!tends beyond legal requirements. It means honesty, equity, social responsibility and integrity in everything we say or do. "ur goal is to uphold our corporate reputation at all times. To achieve this all employees, contractors, and agents of Toyota #ustralia are e!pected to$

obey the law be honest in word and deed respect community values be responsible perform their duties consistent with our Code of Conduct use good %udgment and avoid action that could create a conflict between personal, company and community interests.

Toyota #ustralia&s code of ethics e!tends to statements of duty to our customers, dealers, suppliers and the wider community.

Diversity
Toyota is very proud of the dynamic mi! of cultures, ages, se!, religions and beliefs that ma'e up the melting pot of its ()*+ employees.

,ust to give you some idea of our rich and impressive mi! consider this$

We have more than -. nationalities "ur youngest employee is /* and our oldest over *. /+ percent of our wor'force is female and *- percent male The average length of service is // years and the average age is (+ years old.

It is this diversity of our wor'place that we should be ta'ing advantage of by recognising and respecting both our similarities and differences. In this way, Toyota will continue to maintain a s'illed, capable and enthusiastic wor'force drawn from a wide range of bac'grounds, views and e!periences.

Guiding principles
The Toyota business is guided by seven principles$

0onour the language and spirit of the law of every nation and underta'e open and fair corporate activities to be a good corporate citi1en of the world Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities 2edicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities Create and develop advanced technologies and provide outstanding products and services that fulfil the needs of customers worldwide 3oster a corporate culture that enhances individual creativity and teamwor' value, while honouring mutual trust and respect between labour and management 4ursue growth in harmony with the global community through innovative management Wor' with business partners in research and creation to achieve stable long5term growth and mutual benefits, while 'eeping ourselves open to new partnerships

Toyota's Corporate Governance

Wor'ing to ensure fair and transparent corporate governance by emphasi1ing frontline operations and multidirectional monitoring.

Toyota's Corporate Governance

Wor'ing to ensure fair and transparent corporate governance by emphasi1ing frontline operations and multidirectional monitoring.

http$66www.slideshare.net6#rio#rdianto6strategic5management5toyota5case5study7 Competitive environment analysis :

Auto Industry Market Share in 2013

Toyota Volkswagen Ford Chevrolet y!nda" #"ssan onda $"a %ena!lt F"at
2.30% 2.40% 3.10% 4.80% 7.60% 5.10% 5.30% 5.90% 7.00% 9.60%

Net Income Comparison:

25000

M 20000 i l 15000 l 10000 i o 5000 n s 0

20529

18950

20222 18994 18584

Toyota Volkswagen

6557 2717 1082 1550 3418

6380 5664

Ford

2009
Contrast of Sale:

2010

2011

2012

8W"T #9#:;8I8$

8W"T analysis is an analytical tool that for understanding the strength and wea'ness of organi1ations and opportunities and threats. With a thought, it can help you uncover opportunities that you are well placed to e!ploit. #nd by understanding the wea'nesses of your business, you can manage and eliminate threats that would otherwise catch you unaware.

8trength$
< :oyalty from the customers < !tensive research and development < 0ighly customer focused cars < 8trong financial position < 0igh resale value < asy availability of spare parts < Well established dealer networ' < n%oying =) > mar'et share < ?rand image in the mind of customers < ?rand loyalty of customers < Toyota currently uses ultra high strength steel grades in =..@ model year vehicles < 2iversified product range < 4ositive wor' climate and organi1ation culture < #fter sales service

Wea'ness$
< :ow capacity of production with respect to 4a' 8u1u'i /( < #lmost same shape of Toyota corolla available in /+.. cc and also in /*..ccA /.* #ltis whereas the 0onda B other competitors has different shape in its product range < :ess safety measures provided in most of their brands < :ac' in ability to ma'e parts locally, thus increased on imports < 3aces problem in gear bo! and clutch plate of Cuore

"pportunity$

< !pansion to foreign mar'ets particularly in less developed countries < :ocal companyCs e!pansion due to high consumer demand. < Cater to new mar'et segments such as 8mall low segment i.e./...cc5 /=..cc range < "pportunity to introduce its Toyota corolla with C9D fitted < nvironmental friendly vehicles

Threat$
< WT" EWorld trade "rderF opening local mar'ets for global competition < The rising price of the steel is the great threat to the sectorA if Toyota copes up with this problem they can survive and retain its mar'et position Etheir own steel plantF. < #ppreciation of yen and also devaluation of 4a'istani currency with respect to 2ollar currency < 0igher the discount rate from state ban' affects the sales of auto industriesA they should finance cars by setting their own financings. E! mart introduce their own ban' to finance the ban'sF < Toyota 3aces stiff competition with firstly 0onda and 4a' 8u1u'i < 9arrowing industry margins

M#,"R C"M4 TIT"R8 "3 T";"T#$