Australia-New Zealand Workshop on Campaign Management and Political Marketing

DRAFT PROGRAM Thursday 17 July

Time 9:00 9:309:45 Panel Registration Welcome and introductions Presenter Professor John Keane, Keane The University of Sydney Dr Stephen Mills, Mills The University of Sydney 9:4510:45 Panel 1: Branding in campaigns and beyond Dr Andrew Hughes, Hughes Australian National University Lorann Downer, Downer University of Queensland Political branding strategies Title

Deliberate and different: Labors brand strategies in 2007 and 2010

10:45 11:00 11:00 12:00

Morning tea Workshop Plenary Associate Professor Jennifer LeesLeesMarshment, University of Auckland Stephen Mills, UMR New Zealand Edwina Throsby, University of New South Wales Tiffany Winchester, Winchester Deakin University Political marketing management: global trends in practice, scholarship and teaching

12:001:30

Panel 2: Targeting, segmenting and researching voters

In defence of focus groups Reaching the politically disinterested: swinging voters and campaign strategy in Australia Segmenting and targeting in Australia: are political supporters really all that different?

1:302:15 2:153:45

Lunch Panel 3: Political marketing for the campaign and government Dr Daniel Laufner, Victoria University Edward Elder, Elder University of Auckland Ziad Elsahan, University of Auckland Regulatory fit and persuasion: implications for political marketing communications A new model of communication for marketoriented leaders The role of political marketing in addressing international stakeholders Respect, empower, include: US lessons for Australia in grassroots mobilising Lessons in mobilising from the Voice for Indi campaign

3:454:45

Panel 4: 4: Mobilising support

Mike Smith, Smith University of Queensland Cambell Cambell Klose, Voice for Indi

Friday 18 July
Time 9:00 10:00 Panel Panel 4: Campaign rules and how the game gets played Presenter Jennifer Rayner, Australian National University Title This is not America: electoral rules and constraints on imported campaign innovations

Professor Graeme Orr, University of Queensland 10:00 11:00 11:00 11:15 11:15 12:15 12:15 1:15 Panel 5: Campaign insights from inside the Coalition Morning tea Panel 6: Campaign insights from inside the ALP Panel 7: NonNon-election political campaigning Presenters TBC

Legal restraints on funding party campaigns

Presenters TBC

Michael Crosby, United Voice Wayne Burns, ACIL Allen

Mobilising communities for collective action Business and corporate campaigning

1:152:00 2:003:00

Lunch Panel 8: Social media in political communication

Dr Stephen Dann, Dann Australian National University Dr Axel Bruns, Queensland University of Technology

Australian political parties and social media: use and attitudes Politics in the Australian Twitter-sphere

3:004:00

Panel 9: Campaign professionalisation professionalisation then and now

Professor Murray Goot, Macquarie University Dr Stephen Mills, The University of Sydney

The first systemic and wide-ranging research carried out for an Australian political party' - Marplan's 1961 preelection study for the ALP Where next for the professionalisation of campaigning?

4:004:15

Thanks and workshop close

Jennifer Rayner, Australian National University