Beruflich Dokumente
Kultur Dokumente
Morning tea Workshop Plenary Associate Professor Jennifer LeesLeesMarshment, University of Auckland Stephen Mills, UMR New Zealand Edwina Throsby, University of New South Wales Tiffany Winchester, Winchester Deakin University Political marketing management: global trends in practice, scholarship and teaching
12:001:30
In defence of focus groups Reaching the politically disinterested: swinging voters and campaign strategy in Australia Segmenting and targeting in Australia: are political supporters really all that different?
1:302:15 2:153:45
Lunch Panel 3: Political marketing for the campaign and government Dr Daniel Laufner, Victoria University Edward Elder, Elder University of Auckland Ziad Elsahan, University of Auckland Regulatory fit and persuasion: implications for political marketing communications A new model of communication for marketoriented leaders The role of political marketing in addressing international stakeholders Respect, empower, include: US lessons for Australia in grassroots mobilising Lessons in mobilising from the Voice for Indi campaign
3:454:45
Mike Smith, Smith University of Queensland Cambell Cambell Klose, Voice for Indi
Friday 18 July
Time 9:00 10:00 Panel Panel 4: Campaign rules and how the game gets played Presenter Jennifer Rayner, Australian National University Title This is not America: electoral rules and constraints on imported campaign innovations
Professor Graeme Orr, University of Queensland 10:00 11:00 11:00 11:15 11:15 12:15 12:15 1:15 Panel 5: Campaign insights from inside the Coalition Morning tea Panel 6: Campaign insights from inside the ALP Panel 7: NonNon-election political campaigning Presenters TBC
Presenters TBC
1:152:00 2:003:00
Dr Stephen Dann, Dann Australian National University Dr Axel Bruns, Queensland University of Technology
Australian political parties and social media: use and attitudes Politics in the Australian Twitter-sphere
3:004:00
Professor Murray Goot, Macquarie University Dr Stephen Mills, The University of Sydney
The first systemic and wide-ranging research carried out for an Australian political party' - Marplan's 1961 preelection study for the ALP Where next for the professionalisation of campaigning?
4:004:15