A BUSINESS PLAN ON

COFFEE SHOP
ROYAL COFFEE SHOP

Towards partial fulfillment of MASTER OF BUSINESS ADMINISTRATION (MBA) SUBMITTED BY:

DHEERAJ SINGH ROLL NO 1200111401

SUBMITTED TO: (S!""#$%: 2012&2014) DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT SCIENCES LUC'NO( UNI)ERSITY

BUSINESS PLAN: COFFEE SHOP TABLE OF CONTENT

DECLARATION**+*********************++ ,

AC'NO(LEDGEMENT********************* 4 E-CUTI)E SUMMARY*********************++ BUSINESS O)ER)IE(********************* .

MISSION / )ISION**********************0 OBJECTI)ES*********************** 'EYS TO SUCCESS**********************+ COMPANY SUMMARY******************** START UP SUMMARY********************* COMPANY LOCATION / FACILITY*************** MAR'ETING HIGHLIGHTS****************** MAR'ETING STRATEGIES*****************11 STRATEGY IMPLEMENTATION*************** 20 HUMAN RESOURCE HIGHLIGTS***************** 2 TECHNICAL ASCEPTS********************* 22 1 2 10 11 14 1.

TECHNOLOGY************************* ,0 FINANCIAL HIGHLIGHTS******************** ,, E3UIPMENTS****++******************** REFERENCE****++******************** , 40

Page 2

BUSINESS PLAN: COFFEE SHOP STUDENT DECLARATION

I, Dheeraj Singh, student of MBA (FC) here by declared that the business plan to run A COFFEE SHOP is co pleted and sub itted under the guidance of Mr! Mohd! Anees and Mrs! Archana Singh, is data collected by e! y original "or#! $he i perial finding in this report is based on the

DHEERAJ SINGH MBA (FC) I) S!4+

Page 3

BUSINESS PLAN: COFFEE SHOP

AC'NOLEDGMENT
%ish to place on record y sincere gratitude to y guide M5+ M$67+ A%!!"8 H!97 $:

D!;95<4!%<8 I%"<#<=<! $: M9%9>!4!%< S?#!%?!"8 L=?@%$A U%#B!5"#<C8 L=?@%$A+ I than# hi for constructi&e help and encourage ent throughout the project! %ithout his support and

guidance ta#ing this "ould not ha&e been possible! Also, "ish to ac#no"ledge enthusiastic encourage ent and support e'tended to fa ily I( e bers! y friends "ho pro&ided e their constant support and assistance! e by y

also than#ful to

DHEERAJ SINGH MBA (FC) I) S!4+

Page 4

BUSINESS PLAN: COFFEE SHOP E-ECUTI)E SUMMARY

)oyal coffee Shop is one of the ne"est coffee shops in the south city! )oyal coffee shop is deter ined to beco e a daily necessity for local coffee addicts, a place to drea to escape the daily stresses of life and just a co fortable place to of as you try

eet your friends or to read

a boo#, all in one! )oyal coffee shop is offer its custo ers the best prepared coffee in the area that "ill be co pli ented "ith pastries, as "ell as free boo#s that its custo ers can read to enjoy their &isit! *ur business is a specialty be&erage shop! It pro&ides its custo ers ability to order and ta#e+ out their choice of custo +blended espresso drin#, freshly bre"ed coffee or other be&erage! *ur business offers its patrons the finest hot and cold be&erage, speciali,ing in specialty coffees, blended teas and other custo and fresh+ba#ed pastries drin#s! In addition )oyal coffee shop "ill offer soft

Page 5

BUSINESS PLAN: COFFEE SHOP BUSINESS O)ER)IE(:

$he business is a ne" coffee shop &enture located in front of Dental hospital in south cityA ne"ly reno&ated section of city "ith co puter shops, schools and colleges! %e especiali,e coffee ade up of corn, tea, cappuccino, and pastries! ar#ets are young professionals, students, e ployees and those "ho lo&e to drin#

*ur target coffee!

C$4;9%C USP
)oyal coffee shop is position itself as a uni-ue coffee bar that not only offers the best tasting coffee and pastries but also pro&ides ho e+li#e, co,y and co fortable en&iron ent, "hich established corporate establish ents lac#! %e "ill cater to custo ers. bodies and "hich "ill help us gro" our ar#et share in this co petiti&e ar#et! inds,

Page 6

BUSINESS PLAN: COFFEE SHOP MISSION:

$he )oyal coffee Shop is the fore ost coffee shop in the area! %e "ill ser&e a perfect product at &ery reasonable price! %e "ill also be a students and e ployees, and a place for the eeting place for young professionals,

to sho" off their "or# and to hang out "ith

theircolleagues and peers! %e "ill create an at osphere "ith decoration to create e'pression and pro ote creati&e process! /)*D0C$ MISSI*1+ pro&ides custo ers the finest -uality be&erage in the efficient ti e! 2C*1*MIC MISSI*1+ operates and gro"s at a profitable rate through sound econo ic decision! )oyal coffee shop "ill a#e its best effort to create a uni-ue place "here custo ers can ost

sociali,e "ith each other in a co fortable and rela'ing en&iron ent "hile enjoying the best bre"ed coffee or espresso and pastries in to"n! %e "ill be in the business of helping our custo ers to relie&e their daily stresses by pro&iding piece of ind through great a bience,

con&enient location, friendly custo er ser&ice, and products of consistently high -uality! )oyal coffee shop "ill in&est its profits to increase the e ployee satisfaction!

)ISION:
$o beco e selected as the "ell #no"n progressing and efficient 3Best 1e" Coffee shop in the area3 by the local restaurant guide!

Page 7

BUSINESS PLAN: COFFEE SHOP OBJECTI)ES:

*ur pri ary goals4 5! Secure financing for start+up e'pense, for space and e-uip ent fro 777! 8! Ma#e agree ent "ith coffee distributor and ba#ery &endors 9! Create a co,y, artist friendly en&iron ent :! *pen for business and beco e the fore ost coffeehouse in the area 6! Succeed in coffee business, to gain profit and aintain -uality of ser&ice our capital 6,77,

;! Maintain a financially healthy business by e'ceeding target at least 57 < =! Achie&e >! Begin onthly and yearly sales target ar#eting to ne" custo er and co petitors ore reliable than those of the co petitors!

?! /ro&ide a product@ser&ice faster and

Page 8

BUSINESS PLAN: COFFEE SHOP 'EYS TO SUCCESS:

$he #eys to success "ill be4

Store design that "ill be both &isually attracti&e to custo ers, and designed for fast and efficient operations!

2 ployee training to insure the best coffee preparation techni-ues! Mar#eting strategies ai ed to build a solid base of loyal custo ers, as "ell as a'i i,ing the sales of high argin products, such as espresso drin#s!

A)2A$ B*CA$I*14 &isibility, traffic pattern and con&enient access! B2S$ /)*D0C$S4 freshest coffee, clean e-uip ent and consistent fla&ors! $hey ust be of the high -uality and &alue!

S2)CIC24 *ur patrons are paying to ha&e a good ti e! $heir e'perience "ill suffer if ser&ice is not of the highest caliber! 2ach e ber of the staff "ill be courteous,

efficient, and attenti&e! cheerful, s#illed and articulate

MA1AA2M21$4 %e "ill need to ha&e a steadfast control on food, be&erage, and labor costs! $he dining at coffeehouse e'perience ust be deli&ered in a fashion that endations

"ill not only inspire repeat business, but encourage "ord+of+ outh reco to others! /roper in&entory, e ployee anage ent, and -uality!

Page 9

BUSINESS PLAN: COFFEE SHOP COMPANY SUMMARY

)oyal coffee shop Co pany, sells coffee, other be&erages and snac#s in its 8,777 s-uare feet pre iu coffee bar located in south city near the Dental college! I ha&e ta#en a place on

onthly rental of )s 57,777! $he Start up capital "as )s 6,77,777! *ut of this a ount I ha&e in&ested )s 5,77,777 fro of india as a loan, "ith the For y sa&ings and the rest of the a ount I too# fro onthly interest of )s 6777 per the luc#no" onth! unicipality for the food, safety usic the state ban#

y establish ent I too# the licence fro entioned that in

and hygene! And as I

y coffee shop there "ill be a facility of light

and so e digital &ideos to upgrade the standard of licence fro the entertain ent depart ent as "ell!

y coffee shop, so for this I too# the

SER)ICE TO OFFER:
$he )oyal coffee Shop "ill offer high -uality coffee, tea, cappuccino, frappes and pastries at &ery reasonable price! An i portant part of coffee shop is ser&ice trained about anner! ind! All e ployees are

$ypes of coffee such as hot be&erage and cold be&erage! Soft and fresh+ba#ed pastries! )oyal coffee Shop is a full ser&ice shop! Ser&ices include4 rela'ed at osphere, "ireless ,one, aga,ines and ne"spaper ercial coffee a#er that "ill be

%e "ill only use purified "ater and bre" coffee in co

thoroughly clean bet"een use and "e also offer soft and delicious pastries!

Page 10

BUSINESS PLAN: COFFEE SHOP

S<95<&=; S=4495C:
SUPPLIES@ MACHINERYDE3UIPMENT RE3IUREMENT: SHOP SUPPLIES S/**1 B)2ADD1IF2 F*)D SA0C2) C0/ $ISS02 $)AE S$)A% D*M2 C*BD C0/S large! D*M2 C*BD C0/ s all F*$ C0/S large F*$ C0/S s all S0AA) /ACD2$S C)2AM /ACD2$S C*)1 C*FF22 B2A1S B*ED C*FF22 CF*C*BA$2 CA)AM2B CI11AM*1 /*%D2) /0)IFI2D %A$2) TOTAL SHOP SUPPLIES: SHOP E3UIPMENT C0/ SFA/2 CFAI) C0SFI*1 CFAI) S$**B CFAI) 9 S2A$2) CFAI) S/*$BIAF$ SF2BB BIAF$ B2AM BIAF$ 3TY+ ;pcs! :pcs! ;pcs! :pcs! 8pcs! 5pc! :pcs! PRICE ??7 ?67 5,9;7 :,5?> 8:7 687 3TY+ >6pcs! >6pcs! >6pcs! >6pcs! >6pcs! 5677pcs! 97pcs! 967pcs! 5677pcs! 5677pcs! 5677pcs! 5677pcs! 5677pcs! 5677pcs! :#ilo : #ilo :btl! :btl! 9btl! 67gal! PRICE 59 56!67 5:!67 57 56 ?6 59!86 55!=6 5;!67 > 8!86 9!=6 >6 886 8=7 867 9=6 97 TOTAL 5576 595=!6 5898!6 >67 5,8=6 977 8,>67 887 5?,>=6 5=,;86 8:,=67 58, 777 9,9=6 6,;86 657 ?77 5,577 5,777 5,586 5,677 208410

TOTAL 6,>>7 9,>77 >,5;7 5;,=?8 :>7 =,6;: 8,7>7

Page 11

BUSINESS PLAN: COFFEE SHOP

:S2A$ $ABB2 B*1A $ABB2 8 S2A$ $ABB2 2GFA0S$ FA1 2B2C$)IC FA1 AI)C*1 S$A1D AI)C*1 B2AM AI)C*1 (5F/) /AS$)E DIS/BAE )2F)IA2)A$*) %I+FI B**DSF2BF MAAAHI12S B**DS C*B*)2D CFABD BBACDB*A)D /AI1$I1AS AD SIA1AA2 %@ BIAF$ CC$C CAM2)A TOTAL SHOP E3UIPMENT: SHOP MACHINERIES CA//0CCI1* BB21D2) 2S/)2SS* MACFI12 F)A//0CCI1* TOTAL SHOP MACHINERIES: 3TY+ 5pc 5pc! 5pc 5pc 8pcs! 8pcs! :pcs :pcs 8pcs! 5pc! 8pcs 8pcs! 5pc! 5pc! 5pc! 5pc! 57pcs 57pcs! 8pcs! 8pcs! >pcs! 5pc! 5pc! :67 5677 :67 6?6 677 =,877 ?77 9,777 5,>77 8,9>7 5,777 55,877 5:,:77 :,8;7 5>,;66 5:,;96!?6 8,677 ;,98>!=6 >67 6777 ;7 877 57,:77 :,977 9,677 1 0812 +0

>6 677 97 577 5,977

TOTAL ;,9>:!67 6,=5>!86 >,?:7 58,755!=6 ,,8 0 4+ 0

Page 12

BUSINESS PLAN: COFFEE SHOP

Page 13

BUSINESS PLAN: COFFEE SHOP COMPANY LOCATIONS AND FACILITIES

)oyal coffee shop is located in south citynear the Dental college, on ground floor in a 8,777 s-uare feet area,"hich include a seating area "ith 56 tables, a #itchen, storage area and t"o bathroo s! $he space in the coffee bar "ill be appro'i ately distributed the follo"ing "ay++ 5,677 s-uare feet for the seating area, 967 s-uare feet for the production area, and the re aining 567 s-uare feet for the custo er ser&ice area! $he place is in a good location to put up a business li#e coffee shop as it is located at the uni&ersity belt "hich is surrounded by a lot of schools, colleges and uni&ersities! *ur target ar#ets are young professional, student and e ployees "hich are this place!$he co ost li#ely to be found in

ercially ,oned pre ises ha&e the necessary "ater and electricity hoo#ups inor re odeling to acco odate the espresso bar, #itchen and storage odern "ooden decor "ill con&ey

and "ill re-uire only

area! $he coffee bar.s open and clean interior design "ith

the -uality of the ser&ed be&erages and snac#s, and "ill be in+line "ith the establish ent.s positioning as an eclectic place "here people can rela' and enjoy their cup of coffee! $he clear "indo" displays, through "hich passerby "ill be able to see custo ers enjoying their be&erages, and outside electric signs "ill be ai ed to grab the attention of the custo er traffic!

Page 14

BUSINESS PLAN: COFFEE SHOP

FACILITIES:
)oyal coffee shop "ill offer its custo ers the best tasting coffee be&erages in the area! $his "ill be achie&ed by using high+-uality ingredients and strictly follo"ing preparation guidelines! $he store layout, a'i i,ing the sales of higher enu listings and ar#eting acti&ities "ill be focused on

argin espresso drin#s! Along "ith the espresso drin#s,

bre"ed coffee and teas, as "ell as so e refresh ent be&erages, "ill be sold in the coffee shop!)oyal coffee shop "ill also offer its clients pastries, s all salads and sand"iches! For the gour et clientele that prefers to prepare its coffee at ho e, )oyal coffee shop "ill also be selling coffee beans! $he enu offerings "ill be supple ented by free boo#s and aga,ines that custo ers can

read inside the coffee bar!

Page 15

BUSINESS PLAN: COFFEE SHOP

MAR'ETING HIGHLIGHTS:
MAR'ETING ASPECT:
%e "ill be &ery positi&e in offering a ser&ice to satisfy custo er needs, accept suggestion and criticis to i pro&e our business!

%e "ill al"ays be open+ inded to those other co petitors and "ill see# only the best!

MAR'ET ANALYSIS:
1+ S!>4!%< 5#B9E5C4 At present, coffee businesses ha&e high co petitors! $here are so any productions and coffee shops, ost of "hich present different -uality, taste and

decoration to be factors of choice for custo ers! $herefore, )oyal coffee Shop "ould e phasi,e on -uality, taste and i age of coffee shop follo"ing sales point! Ai&ing custo ers ore &alue "hen co pared "ith their oney is ensured by incorporating

good+ to+e'cellent products, "hich attributes at a lo"er cost than ri&als! $he best target is lo"est (best) costs and prices co pared to ri&als offering products 2+B95>9#%#%> ;$A!5 $: F=C!5": Bargaining po"er of buyers is high because there are so any products such as se&eral be&erages, se&eral food sets and others! $herefore, it )oyal coffee shop, because it can respond

can attract custo er to buy products fro custo er need in &ariety!

,! T65!9< $: "=F"<#<=<! ;5$7=?<"4 For the coffee +drin#ing lo&er, in their opinion, they cannot find so e products to substitute coffee! %hile, other custo ers, fruit be&erages "ould be the other choice! 4+ T65!9< $: %!A !%<59%<"4 2ntrants in coffee business or other co petitors is easily done, because in&est ent "ould be lo" budget to high budget! $herefore, coffee businesses ha&e high co petitors!

Page 16

BUSINESS PLAN: COFFEE SHOP

$o su

up, coffee business is high in co petition! $herefore, it should use

ar#et

strategies for establishing brand loyalty! $he results of brand loyalty include buyers( repeat in buying and "ould be an i portant factor to e'pand ne" ar#et! $herefore,

they should e phasi,e on -uality of products, deeply understand custo er insight and approach their custo er needs!

Page 17

BUSINESS PLAN: COFFEE SHOP

MAR'ETING STRATEGIES:
T95>!< M95@!<" *ur target ar#ets are young professionals, students and e ployees "ho need a nice, -uiet,

uni-ue place to rela' and do their "or# and sociali,e "ith friends! B2S$+C*S$ /)*CID2) S$)A$2AE /)*D0C$ ) A1D D AC$ICI$I2S /ACDAAI1A S$)A$2AE %I)2B2SS H*12

A B2S$+ C*S$ /)*CID2) S$)A$2AE Ai&ing custo ers ore &alue "hen co pared "ith their oney by incorporating good+to+

e'cellent products, "hich attributes at a lo"er cost than ri&als! $he best target is lo"est cost and prices co pared to ri&als offering products! /)*D0C$ ) A1D D AC$ICI$I2S $he ai of product ) and D acti&ities is i pro&e ent of product designs and perfor ance

features, increased end product and applications! )oyal coffeeshop business has to de&elop and create ne" products for responding to custo er each season! /ACDAAI1A S$)A$2AE )oyal coffee has t"o types of cups for hot and ice be&erages!

Page 18

BUSINESS PLAN: COFFEE SHOP

F*$ B2C2)AA24 )oyal coffee shop has t"o pattern of hot be&erages cup! *ne is for drin#ing inside the store and another is for on the go or the ta#e+out! $his strategy establishes brand a"areness! C*BD B2C2)AA24 For the cold be&erage )oyal coffee shop "ill be using plastic cups "hether on the go or drin#ing inside the store! %I)2B2SS H*124 Custo er target groups are &arious types such as student, e ployees, young professionals and etc! especially student and e ployees usually use internet therefore "ireless ,one at )oyal coffee shop can attract custo ers! MAR'ETING PROGRAMS: /)ICI1A S$)A$2AE4 %e "ill offer t"o si,es of our coffee drin#s, s all and lar,e *ur pastries and coo#ies "ill range fro ADC2)$ISI1A A1D /)*M*$I*14 %e plan to spend oderately on ad&ertising and pro otion! %e intend to ad&ertise in a social )s86+)s=6

net"or#ing site such as face boo# and t"itter! In order to build up client base, "e "ill used banners and fliers, utili,e custo er referrals and cross+pro otions "ith other businesses in the co retention progra s "ill be used to ore at the coffee shop DIS$I1C$IC2 S/AC24 )oyal coffee Shop is using a diner style space! $he space is easy to recogni,e and functional! $he space has co fortable at osphere "here our consu er can rela' and enjoy their drin#s! unity! At the sa e ti e, custo er

a#e sure the custo ers are co ing bac# and spending

Page 19

BUSINESS PLAN: COFFEE SHOP STRATEGY IMPLEMENTATION MAR'ET SEGMENT

)oyal coffee shop is focus its ar#eting acti&ities on reaching the college students and

faculty, people "or#ing in offices located close to the coffee bar and on sophisticated teenagers! *ur ar#et research sho"s that these are the custo er groups that are ost li#ely

to buy gour et coffee products! Since gour et coffee consu ption is uni&ersal across different inco e categories! $he chart belo" outline the total drin#ers ! ar#et potential (in nu ber ofcusto ers) of gour et coffee

T95>!< M95@!< S!>4!%< S<59<!>C

)oyal coffee shop iscater to people "ho "ant to get their daily cup of great+tasting coffee in a rela'ing at osphere! Such custo ers &ary in age, although our location close to the college ca pusI ar#et eans that ost of our clientele "ill be college students,teenagers,youth

and faculty! *ur

ar#et research sho"s that these are discerning custo ers that gra&itate

to"ards better tasting coffee! Further ore, a lot of college students consider coffee shops to
Page 20

BUSINESS PLAN: COFFEE SHOP

be a con&enient studying or eeting location, "here they can read or eet "ith peers "ithout

the necessity to pay co&er charges! For us, this "ill pro&ide a uni-ue possibility for building a loyal client base!

C$4;!<#<#$% 9%7 B=C#%> P9<<!5%"

C$4;!<#<#$% )oyal coffee shop is position itself as a uni-ue coffee bar that not only offers the best tasting coffee and pastries but also pro&ides ho e+li#e, co,y and co fortable en&iron ent, "hich established corporate establish ents lac#! %e "ill cater to custo ers. bodies and "hich "ill help us gro" our B=C#%> P9<<!5%" $he ajor reason for the custo ers to return to a specific coffee shops is a great tasting ar#et share in this co petiti&e ar#et! inds,

coffee, -uic# ser&ice and pleasant at osphere! Although, as stated before, coffee consu ption is unifor across different inco e seg ents, )oyal coffee shop price its

product offerings co petiti&ely! %e strongly belie&e that selling coffee "ith a great ser&ice in a nice setting is help us build a strong base of loyal clientele S<59<!>C 9%7 I4;E!4!%<9<#$% S=4495C )oyal coffee shop ar#eting strategy is focused at getting ne" custo ers, retaining the ore and co e bac# ore often! 2stablishing

e'isting custo ers, getting custo ers to spend

a loyal custo er base is of a para ount i portance since such custo er core "ill not only generate ost of the sales but also "ill pro&ide fa&orable referrals!

C$4;!<#<#B! E7>! )oyal coffee shop position itself as uni-ue coffee bar "here its custo ers can not only enjoy a cup of perfectly bre"ed coffee but also spend their ti e in an a bient en&iron ent! Co fortable sofas and chairs, di ed light and -uiet rela'ing usic "ill help the custo ers

Page 21

BUSINESS PLAN: COFFEE SHOP

to rela' fro co petitors! S9E!" S<59<!>C $o speed up the custo er ser&ice, at least t"o e ployees "ill be ser&icing clients++"hile one e ployee "ill be preparing the custo er.s order, the other one "ill be ta#ing care of the sales transaction! All sales data logged on the co puteri,ed point+of+sale ter inal "ill be later analy,ed for ar#eting purposes! the daily stresses and "ill differentiate )oyal coffee shop fro incu bent

Page 22

BUSINESS PLAN: COFFEE SHOP P5$7=?< 7!"?5#;<#$%

MENU HOT BE)ERAGES CafJ Batte CafJ Mocha Cara el CafJ Batte Cappuccino Fot ChocK 2spresso Stea ed Mil# Bre"ed Coffee ICED BE)ERAGES ChocK Chiller Mocha Chiller Cara el Chiller TEA Areen $ea Cha o ile $ea OTHER BE)ERAGE Iced $ea Bottled "ater

S49EE "#G! )s=7 )S>6 )s>6 )s=6 )s?7 )s;7 )s;6 )s86 )s>7 )s>6 )s>6 )s;7 )s66 )s97 SMAB )s56

L95>! "#G! )s>7 )S?6 )s?6 )s>6 )s577 )s=7 )s=6 )s96 )s?7 )s?6 )s?6 )s;6 )s?6 )s:6 BA)A2 )s87

Page 23

BUSINESS PLAN: COFFEE SHOP

MENU SA1D%ICF2S Clubhouse $una Sand"ich 2gg Sand"ich Chic#en Sand"ich C**DI2S C0/CAD2S

)s557 )s?6 )s=6 )s>7 SI1AB2 )s86 FABF D*H21 )s597 SI1AB2 )s8> FABF D*H21 )s:>

Page 24

BUSINESS PLAN: COFFEE SHOP

HUMAN RESOURCE HIGHLIGHTS:
OUR TEAM: $he ulti ate ai of our coffee shop is custo er satisfaction! $he partners are energetic

professionals "ith pro&en s#ills and "ith the re-uired e'pertise! By our tea , "e ne&er lac# efforts to a#e e&ery single deal a resounding success! "ith a co on goal to satisfy custo er by consists of the e'perienced and on goals! In pursuit for o&erall

%or#ing together as "ell+#nit tea

pro&iding -uality products at co petiti&e prices, our tea dedicated staffs, "ho "or# in a tea e'cellence, "e ha&e e&ol&ed pro+acti&e spirit to achie&e co

echanis s and "or# culture in introducing ne" food

and be&erages to satisfy our custo er and attract ne" ones! $he success of organi,ation "ill al"ays depend on #no"ledge, e'perience and s#ills of the pro oters, so it is necessary that the o"ners of the co pany build i age of the co pany! MANAGEMENT ASPECT: $he best organi,ational structure to adopt in the sa e facilitated fro top to botto and &ice &ersa! anner, co unication "ill be ust pour their LbloodM to

De ocratic at osphere "ill al"ays pre&ail in the business to ensure hor ones interpersonal relationship bet"een anagers and e ployees

%e "ill de&elop the ser&ice acti&ity to satisfy the need of custo er!

LABOR RE3UIREMENT: All e ployees that "ill be hired in our establish ent ID such as C*$2)S I!D and /*S$AB I!D M2DICAB C2)$IFICA$2 ust present all legal papers!

Page 25

BUSINESS PLAN: COFFEE SHOP

STAFFING: %aiter N : Coffee Ma#er N 8 Security guard N 8 Cashier N 5 and Account depart ent is anaged by yself

TIMINGS := a

to 57 p

( for custo ers )

Page 26

BUSINESS PLAN: COFFEE SHOP S?6!7=E! $: E4;E$C!!"

M$5%#%> S?6!7=E!

E4;E$C!!" $i e In $i e *ut Brea#

(9#<!5 1 ;477 a 8477 p 57477 + 57497 a

(9#<!5 2 ;477 a 8477 p 57497 + 554 77 a

C$::!! 49@!5 1 ;477 a 8477 p ?497 + 574 77 a

EB!%#%> S?6!7=E!

E4;E$C!!" $i e In $i e *ut Brea#

(9#<!5 , 8477 p 55477 p 6497 + ;477 p

(9#<!5 4 8477 p 55477 p ;477 + ;497 p

C$::!! 49@!5 2 8477 p 55477 p ;497 + =477 p

Page 27

BUSINESS PLAN: COFFEE SHOP

ADMINISTRATION E-PENSE: DESCRIPTION S2C0)I$E A0A)D C*FF22 MAD2) %AI$2) CASFI2) TOTAL NO+ OF EMPLOYEES 78 78 7: 75 MONTH 6,777 >,777 ;,777 >,777 YEAR 587777 5?8777 8>>777 ?;777 .2.000

OFFICE E3UIPMENT: MATERIALS *FFIC2 CFAI) *FFIC2 $ABB2 *FFIC2 CABI12$ C*01$2) CABI12$ C*M/0$2) CASF )2AIS$)E D0S$ BI1 S*FA FI)2 2G$I1A0ISF2) S2C0)I$E A0A)DS 01IF*)M S$AFF 01IF*)M 2GFA0S$ FA1 TOTAL OFFICE E3UIPMENT 3TY+ PRICE OF EACH 5 5,9=6 5 5,?87 5 :,:56 5 5,>97 5 5>,677 5 ;,9?= : 8 8 8 ; : 867 9,867 5,877 677 677 6?6 PRICE 5,9=6 5,?87 :,:56 5,>97 5>,677 ;,9?= 5,777 ;,677 8,:77 5,777 9,777 8,9>7 RS 0010

Page 28

BUSINESS PLAN: COFFEE SHOP

TECHNICAL ASPECTS:
)a" aterials "ill be obtained during its freshness fro the source

Manage ent "ill pro&ide cleanliness of the shop especially the products for the satisfaction of our consu er!

OPERATION PROCESS:
WELLCO ME ORDERI NG

SERVING

PAYMENT

GREETIN G

5! %hen the custo er enters our shop, he@she "ill be "elco e by our staffs politely! 8! $he custo er "ill choose to our different coffee &ariants! 9!After paying, the custo er "ill "ait, sit bac# and rela' and the order "ill be ser&ed! :! $he custo er "ill pay the a ount 6! %hen the custo er lea&es the shop, he@she "ill be greeted by our staffs!

Page 29

BUSINESS PLAN: COFFEE SHOP

TECHNOLOGY
$o ensure the safety of the shop "e ha&e the security and "e "ill install CC$C ca era! %IFI All the records are aintained on 2GC2B!

$C for custo er(s entertain ent!

CCT)
Closed+Circuit $ele&ision "idely #no"n as CC$C is being used in practically all office buildings for

sur&eillance purpose! Although there are security guards "or#ing round the cloc# but the install ent of such de&ices "ill further enhance the safety of the building and as a proof for any intruders entering the building illegally or for tracing any da ages caused "ithin the pre ises! %ith the ad&ance of technology, cri inals as "ell are catching up fast or than the sophisticated e-uip ent currently used in aybe e&en faster

ost offices in order to brea# in for theft!

Page 30

BUSINESS PLAN: COFFEE SHOP

Fence it is e'tre ely i portant that the latest technology is e ployed to "ard off such high+ tech robberies! It is also not unco on to see household CC$C installed to chec# on your aid "hile aid to your

"or#ing afar at your office especially "hen there is doubtful treat ent by your fa ily e bers such as young #ids, infants or the elderly! Eou can easily isdoings at your house!

onitor on your

/C anyti e at your office to ensure there are no

(IFI
It.s great that coffee shops offer free %i+Fi to custo ers, but any are starting to e ploy

ti e li its to li it ho" long you spend in their establish ents! If custo er "ant to hang out longer than allo"ed, these ti e li its aren.t that hard to circu &ent! 1o /8/ or large file do"nloads "hile e&eryone is sharing a net"or#! Besides, "e can all see your porn, and it(s a"#"ard!

Page 31

BUSINESS PLAN: COFFEE SHOP

IMPORTANCE OF TELE)ISION IN COFFEE SHOP
Coffee culture describes a

social at osphere or series of associated social beha&iors that depends hea&ily

upon coffee, particularly as a social lubricant! In any urban centers around

the "orld, it is not unusual to see se&eral espresso shops and stands "ithin "al#ing distance of each other or on opposite corners of the sa e intersection, typically "ith custo ers o&erflo"ing into par#ing lots! $hus, the ter coffee culture is also used fre-uently in popular and business ar#et penetration of coffee+ser&ing establish ents! edia to

describe the deep i pact of the

%hile &isiting to LCoffe ShopsM custo er "ish to spend so e ti e out there "ith friends, fa ily or colleagues! Mean"hile sipping the coffee or ha&ing fa&ourite deserts $ele&ision is part of attraction! Many custo ers lo&e to "atch songs or ostly lo&e "atching cric#et "hile ediu "hich so eti es

ta#ing sip of their fa&ourite coffee! $ele&ision so eho" is a attracts the custo er and force the to spend

ore ti e at coffee shop in so e peace!

Page 32

BUSINESS PLAN: COFFEE SHOP

FINANCIAL HIGHLIGHTS: PROJECTED SALES OF ROYAL COFFEE SHOP

P5$7=?<"

Bre"ed Corn Coffee CafJ latte 5> CafJ Mocha 5> Cara el 5> Batte Cappuccino 5> Fot Choco 5> 2spresso 5> Stea ed Mil# 5> Choco Chiller 5> Mocha 5> Chiller Cara el 5> Chiller Areen $ea 5> Cha o ile 5> $ea Coo#ies 5> Cupca#es 5> TOTAL SALES:

N$+ +$: ?$%"= 4!5" ;!5 79C 5>

H $: A#EE#%>%!" " 9??$57#%> <$ "=5B!C 57< 97< 57< 6< 57< 8< 6< 6< 96< 87< 56< 6< 6< 97< 86<

P5#?!

86 =7 >6 >6 =6 ?7 ;7 ;6 >7 >6 >6 ;7 66 86 8>

P5$I!? <!7 "9E!" ;!5 79C :6 9=> 569 =;!6 596 98!: 6: 6>!6 67: 97; 88?!6 6: :6 596 6:

N$+ $: 79C" ;!5 4$%<6

P5$I!?<!7 "9E!" ;!5 4$%<6 57>7 ?,7=8 9;=8 5,>9; 9,8:7 =,==; 58?; 5,:7: 58,7?; =,9:: 6,67> 5,8?; 5,7>7 9,8:7 9,78:

N$+ $: M$%<6DC!95

P5$I!?<!7 "9E!" ;!5 C!95

8: 8: 8: 8: 8: 8: 8: 8: 8: 8: 8: 8: 8: 8: 8:

58 58 58 58 58 58 58 58 58 58 58 58 58 58 58

58,?;7 57>,>;: ::,7;: 88,798 9>,>>7 ?9,958 56,668 5;,>:> 5:6,568 >>,58> ;;,7?; 86,?87 58,?;7 9>,>>7 9;,8>> 0.18.14

Page 33

BUSINESS PLAN: COFFEE SHOP

ROYAL COFFEE SHOP INCOME SATATEMENT FOR THE YEAR 2014&201. 875: C) 5,5:?,668 >=,:7=!6 8756 C) 98=9,>?9!66 8759,;55!86 875; C) 9,6;>,6::!5; 8=6,:5;!>> 9,8?9,58=!8> 85,877 85,877 ?,977 57,777 ?=:57 567586!= 67=5=!6 ;?;777 9:,777 :9,:>>!;6 57,68,88: ??87!6 ;?;777 9:,777 :9,:>>!;6 ?7?:=9!;6 967>7>!;6 =67777 9:,777 :9,:>>!;6 ?6>5=9!;6 57,777 ?>,:>6 57,777 ??,:>6 85,877

D) SALES COST OF SALES GROSS PROFIT B2AAB 2G/21S2 MD$A! 2G/21S2 )21$ 2G/21S2 )2M*D2BI1A SF*/ S0//BI2S SF*/ 2O0I/M21$ *FFIC2 2O0I/M21$ SABA)I2S 2G/21S2 0$IBI$I2S 2G/21S2 D2/)2CIA$I* 1 2G/21S2 TOTAL OPERATING E-PENSE NET PROFITDNET LOSS:

D)

D)

Page 34

BUSINESS PLAN: COFFEE SHOP

E3UIPMENTS:

Ca#e Display cup

Cups and saucer

spoon and for#

87 o,! plastic

58 o,! plastic cups

58o,! hot paper cup

87 o,! hot paper cup

sugar and crea

pac#et

Page 35

BUSINESS PLAN: COFFEE SHOP

Disposable spoon, for# and bread#nife

$orani Syrup

Cinna on

MACHINERIES:

Frappuccino Machine Machine

Blender

Cappuccino Machine

2spresso

Page 36

BUSINESS PLAN: COFFEE SHOP

FURNITURES:

B*1A CFAI)

S$**B BA)

B0BBB2 CFAI)

C0/ CFAI)

C0SFI*1 CFAI)

Page 37

BUSINESS PLAN: COFFEE SHOP

8S2A$ $ABB2

B*1A $ABB2

FI-TURES:

Ball Bight

Spotlight

Shell Bight

Page 38

BUSINESS PLAN: COFFEE SHOP

BBACDB*A)D B**DSF2BF AI)C*1

B2AM AI)C*1

S$A1D AI)C*1

CC$C CAM2)A

OFFICE E3UIPMENT:

CASF )2AIS$)E

$2B2/F*12

*FFIC2 CFAI)

$ABB2$ /C

*FFIC2 $ABB2 A1D CABI12$ FI)2 2G$I1A0ISF2)

Page 39

BUSINESS PLAN: COFFEE SHOP

Page 40

BUSINESS PLAN: COFFEE SHOP REFERENCE

(EBSITES:
http4@@en!"i#ipedia!org@"i#i@CoffeePculture https4@@"""!google!co!in@urlQ saRtIrctRjI-RIesrcRsIsourceR"ebIcdR5IcadRrjaIuactR>I&edR7CCcOFjAAIu rlRhttp<9A<8F<8Fdepart entofcoffee!co <8Fcct&<8FIeiR9$de0>+ rF>e$rgf17:C:DAIusgRAFOjC1A&#96/=i"oS20$-tP'g?uoESF%e"

http4@@"""!scribd!co @ http4@@"""!"i#ipedia!org@

BOO'S:
A,har Da, i, Business /olicy and Strategic Manage ent Financial Manage ent + Dhan I Sain /hilip Dotler.s Mar#eting Manage ent

Page 41