GITAM UNIVERSITY

(Declared as Deemed to be University U/S 3 of UGC Act, 1956)

REGULATIONS & SYLLABUS OF

BACHELOR OF BUSINESS MANAGEMENT (BBM)

(w.e.f. 2012 -13 admitted batch)

Gandhi Nagar Campus, Rushikonda VISAKHAPATNAM 530 045

Website: www. gitam.edu

BACHELOR OF BUSINESS MANAGEMENT (BBM)

INTRODUCTION GITAM Institute of Management (GIM), a constituent unit of GITAM UNIVERSITY, offers a threeyear full time Bachelor of Business Management Programme. This programme aims at providing an indepth knowledge of all dimensions presently needed in the area of Management. It gives an opportunity to develop a range of highly valued professional skills and opens up avenues for an exciting executive/entrepreneurial career. To be a leader from day one, students are encouraged to accept responsibilities, think independently and work in teams by leveraging on individual strength to achieve the synergy. The University sets the highest learning standards and this is maintained through continuous innovation, upgradation in courses, curriculum, and content based on changes in environment. OBJECTIVES The primary purpose of the three year programme of Bachelor of Business Management is to provide a high quality professional education in business for young individuals who wish to: i. ii. iii. join junior executive positions in industry, business and non-profit organizations. seek entrepreneurial or executive positions. pursue higher education in management in India or abroad.

The specific objectives of the BBM programme are to: i. ii. iii. build managerial competence among the students through a blend of theory and practice. develop a portfolio of versatile skills to become effective leaders in the fast changing multinational business environment. inculcate entrepreneurial skills for creating and managing their own enterprise

1.0 STRUCTURE 1.1 The BBM Programme consists of: (i) A core programme imparting to the student the latest concepts in theory and practice of Business Management. (ii) Minor and major projects approved by the Authority concerned. 1.2 Each academic year consists of three trimesters. The BBM programme has a curriculum and course content for the subjects recommended by the Board of Studies concerned and approved by the Academic Council.

2.0

Trimester Wise Course Structure

Trimester Wise Course Structure is as follows 2

With a view to achieve the objectives stated earlier, the programme of BBM is structured to include courses on various aspects of Management. This entails an in depth study of 50 core courses in the eight trimesters. To give practical exposure the students will undertake two minor projects of 4 weeks each at the end of III and VI Trimester and a major project of 10 Weeks in the IX Trimester.

Scheme of Instruction Bachelor of Business Management (BBM) Programme Code: MURBM200802 I. Trimester S. No. Course Code 1 2 3 4 5 6 MURBM- 101 MURBM -102 MURBM -103 MURBM -104 MURBM -105 MURBM -106 Name of the Course English (WL) Elements of Sociology Psychological Foundations Indian Heritage and Culture Fundamentals of Business Fundamentals of Information Technology Total Sessions Theory Prac. Total 3 2 5 3 3 3 3 3 3 3 3 3 3 Marks Credits CA TEE Total 40 60 100 4 40 60 100 3 40 40 40 40 60 60 60 60 100 100 100 100 3 3 3 3

18

20

240

360

600

19

Lec - Lectures CA - Continuous Assessment

Pra Practicals TEE - Trimester End Examination

II. Trimester S. No. Course Code 1 2 MURBM -201 MURBM -202

Name of the Course Hindi Oral and Presentation Skills in English Business Mathematics-I Micro economics Financial Accounting-I Office Automation Total

Sessions Theory Prac. Total 3 3 3 2 5

Marks CA TEE 40 60 40 60

Credits Total 100 100 3 4

3 4 5 6

MURBM -203 MURBM -204 MURBM -205 MURBM -206

4 3 4 3 20

2 4

3 3 3 5 22

40 40 40 40 240

60 60 60

100 100 100

4 3 4 4 22

40+20 100 360 600

III. Trimester S. Course Code No. 1 MURBM -301

Name of the Course Written Analysis and Communication in English Indian Business Environment Business Mathematics-II Financial Accounting-II Macro Economics Data Base Management Systems Viva Voce

Sessions Theory Prac. Total 3 2 5

Marks CA TEE 40 60

Credits Total 100 4

2 3 4 5 6

MURBM -302 MURBM -303 MURBM -304 MURBM -305 MURBM -306

3 4 4 3 3

3 4 4 3 5

40 40 40 40 40

60 60 60

100 100 100

3 4 4 3 4

60 100 40+20 100

MURBM -307 Total

20

24

290

50 410

50 700

2 24

IV. Trimester S. No. 1 2 Course Code MURBM 401 MURBM 402 Name of the Course Principles of Management Self Awareness and Personality Development Banking Theory & Practice Cost Accounting Sessions Theory Pract. Total 3 3 3 3 Marks CA TEE 40 60 40 60 Credits Total 100 100 3 3

MURBM 3 3 40 60 403 4 MURBM 4 4 40 60 404 5 MURBM - Environmental 3 3 40 60 405 Management 6 MURBM - Business Statistics-I 3 2 5 40 60 406 7 MURBM - CBA 2 2 50 407 8 MURBMSS 2 2 50 408 9 MURBM - Minor Project 50 409 (four weeks) Total 21 4 25 340 410 CBA= Current Business Affairs, SS= Soft Skills consists of Study and Presentation Skills.

100 100 100 100 50 50 50 750

3 4 3 4 2 2 2 26

V. Trimester S. No. 1 2 3 4 5 Course Code MURBM 501 MURBM 502 MURBM 503 MURBM504 MURBM 505 MURBM 506 MURBM 507 Total Name of the Course Organizational Behavior Insurance Management Management Accounting Legal Aspects of Business International Business Environment Business StatisticsII CBA Sessions Theory Prac. Total 3 3 3 4 3 3 3 4 3 3 Marks CA TEE 40 60 40 40 40 40 60 60 60 60 Credits Total 100 100 100 100 100 3 3 4 3 3

6 7

3 2 21

2 2

5 2 23

40 50 290

60 360

100 50 650

4 2 22

VI. Trimester S. No. 1 2 3 4 5 6 7 8 9 Course Code MURBM 601 MURBM 602 MURBM 603 MURBM 604 MURBM 605 MURBM 606 MURBM 607 MURBM 608 MURBM 609 Name of the Course Operation Management Human Resource Management Financial Management Marketing Management Research Methodology Decision Support System CBA Soft Skills Viva Voce Total Sessions Theory Prac. Total 3 3 3 4 3 3 3 2 21 2 2 4 3 4 3 3 5 2 2 25 Marks CA TEE 40 60 40 40 40 40 40 50 50 340 60 60 60 60 Credits Total 100 100 100 100 100 3 3 4 3 3 4 2 2 2 26

40+20 100 50 410 50 50 50 750

VII. Trimester

S. No. 1 2 3 4 5 6 7 8 9

Course Code MURBM 701 MURBM 702 MURBM 703 MURBM 704 MURBM 705 MURBM 706 MURBM 707 MURBM 708 MURBM 709 Total

Name of the Course Foreign Language Business with China Creativity and Innovation Leadership Management of Technology Stock Markets and Operations E-Commerce CBA Minor Project (One Month)

Sessions Theory Prac. Total 3 3 3 3 3 3 3 3 2 2 3 3 3 3 3 5 2 23 2 25

Marks CA TEE 40 60 40 40 40 40 40 40+20 50 350 60 60 60 60 60 40 50 450

Credits Total 100 100 100 100 100 100 100 50 50 800 3 3 3 3 3 3 4 2 2 26

VIII. Trimester

S. No. 1 2 3 4 5 6 7 8 9 10

Course Code MURBM 801 MURBM 802 MURBM 803 MURBM 804 MURBM 805 MURBM 806 MURBM 807 MURBM 808 MURBM 809 MURBM 810 Total

Name of the Course Intellectual Property Rights Project Management Rural Management International Mangement Business Plan Prepration Knowledge Mangement Income Tax Law and Practice CBA Soft Skills Comprehensive Viva

Sessions Theory Prac. Total 3 3 3 3 3 3 3 4 2 24 2 2 3 3 3 3 3 4 2 2 26

Marks CA TEE 40 60 40 40 40 40 40 40 50 50 380 60 60 60 60 60 60 100 520

Credits Total 100 100 100 100 100 100 100 50 50 100 900 3 3 3 3 3 3 4 2 2 2 28 6

IX Trimester Major Project work for 10 Weeks Marks Credits Internal External 2 50 4 200 6 250 -

S. No. Code No. 1. 2. MURBM 901 MURBM-902

Title of the Course Project Seminar Project Evaluation Total

Total 50 200 250

3.1 CREDIT BASED SYSTEM The course content of individual subjects theory as well as practicals/tutorials is expressed in terms of a specified number of credits. The number of credits assigned to a course depends on the number of contact hours (lectures, tutorials & practicals) per week 3.2 In general, credits are assigned to the courses based on the following contact periods per week per trimester. N lecture periods per week--- N- Credits Two periods of practicals --- 1 Credit Three or more periods of practicals --- 2 Credits

The curriculum of BBM programme is designed to have a total of 199 credits for the award of BBM degree. A student is deemed to have successfully completed a particular trimesters programme of study when he /she earns all the credits of the trimester i:e he /she has no F grade in any of the subjects of that trimester.

4.1 MEDIUM & METHOD OF INSTRUCTION The medium of instruction (including examinations and project reports) shall be English. The method of instruction shall comprise of lectures, guest lectures, presentations, role play, group discussions, seminars, quiz, situational analysis, debates, case analysis, etc,.

5.1 ATTENDANCE REQUIREMENTS 5.1 A student is expected to put in 100 percent attendance. However a student whose attendance is less than 80 percent but more than 66 percent will be allowed to write the examination. However, the Vice- Chancellor on the recommendation of the Principal/ Director of the University College/ Institution may condone the shortage of attendance to the student whose attendance is between 66% and 79% on genuine grounds and on payment of the prescribed fee. 5.2 A student whose attendance is less than 66 percent has to repeat the course by paying stipulated fee along with juniors. 5.3 A student who is absent for or failed in regular trimester end examination will be allowed to appear for the same examination along with his juniors. 7

6.0 CONTINUOUS ASSESSMENT AND EXAMINATIONS 6.1 Assessment Procedure: The assessment of the students performance in each course will be based on continuous internal evaluation and trimester-end examination. The marks for each of the component of assessment are as follows: Assessment Procedure S.No. Component of assessment Marks Type of allotted Assessment Scheme of Examination (i) Mid Trimester examination: 15 marks. (ii) Two surprise subject related Quizzes: 10 marks. (iii) Class room Seminars and Case Discussion: 10 marks. (v) Attendance: 5 marks. The trimester-end examination in theory subjects: 60 marks. Note: In respect of courses having practicals, theory examination shall be for 40 marks and practical exam for 20 marks. 2. Total Viva Voce at the end of III trimester & VI 100 50 Viva Voce Viva at the end of I year on all courses of study and industrial visits of I, II, and III trimesters. Viva at the end of II Year on all courses & Industrial visits of IV, V and VI Trimester courses Project Evaluation: 30 marks. Project Presentation: 20 marks.

Theory / Practicals 1

40

Continuous Evaluation

60

Trimester-end Examination

3.

Minor Project (4 weeks) at the end of III and VI trimester Major Project ( 12 weeks) in the IX trimester Comprehensive Viva

50

Project Evaluation

250

Project ii. Evaluation Viva-Voce.

(i) Project Seminar:50 (ii) Project Evaluation: 200 Comprehensive Viva on all the Courses of Study, minor project and industrial visits of I to VIII trimesters. i.Group Discussion: Best two out of three: marks 20 ii. Online Tests: Best six out of eight : Marks 30 Objective type tests: Best two scores out of three: Marks 50 8

100

6.

Current Affairs

Business

50

Continuous Evaluation

Soft Skills

50

Continuous Evaluation

7.0 Attendance Marks The following is the weigthage of marks for attendance (maximum 5) Percentage of Attendance 80% to 84 % 85% to 89% 90% to 94% 95 % to 99% 100% 7.1 Class Room Seminars and Case Discussions In the case of class room seminars, each student has to prepare a write up on a topic given by the concerned faculty and present the same through PPT in the class room, for which marks up to a maximum of 5 will be awarded. In respect of case discussion, the total class shall be divided into small groups to discuss and present individually, on the basis of which marks up to 5 will be awarded. 7.2 Viva-Voce The Viva Voce shall be held at the end of III, & VI, VIII and project seminar at the end of IX trimesters. The contents, marks and the composition of Board of each Viva-Voce shall be as follows. III Trimester end Respective Courses of Study and Industrial Visits of I , II & III Trimesters: 50 Marks VI Trimester end Respective Courses of Study and Industrial Visits and minor project report of IV, V & VI trimesters: 50 Marks VIII Trimester end Comprehensive Viva Voce on all courses of study, minor project and industrial visits of I to VIII trimester: 100 Marks IX Trimester end Project Evaluation Project Seminar : 200 Marks : 50 Marks Marks 1 2 3 4 5

The Viva-Voce Board at the end of III Trimester consists of Programme Co-ordinator One External Professor/Senior Executive from Industry One Senior Faculty from the Institute : : : Chairman Member Member 9

The Comprehensive Viva-Voce Board consists of Principal/Director One External Professor/Senior Executive from Industry One Senior Faculty from the Institute Programme Coordinator Minor Project Viva-Voce Board Programme Coordinator One Senior Faculty from the Institute Project Guide : : : Chairman Member Member : : : : Chairman Member Member Convenor

Major Project Seminar Board at the end of IX Trimester consists of Principal/Director Project Guide Programme Coordinator : : : Chairman Member Convenor

8.0 INTERACTION WITH INDUSTRY In order to make BBM programme more relevant to the needs of the industry, close interaction with industry shall be organised through the following means: 8.1 Guest /Visiting Faculty Senior Executives from industry shall be invited periodically to serve as guest/ visiting faculty. Guest lectures by senior executives shall be arranged in each trimester. 8.2 Industrial Visits Candidates shall make atleast one industrial visit in each trimester. A brief report on the visit(s) shall be prepared and submitted at the time of the viva-voce to be held at the end of every academic year. 8.3 Minor Project A minor projects of 4 weeks duration during the summer vacation at the end of first and second years and submit the report to the department within two weeks from the date of completion of the internship. 8.4 Internship/Major Project A major project of 10 weeks duration during the IX trimester under the joint supervision of senior executive and faculty member. The report shall incorporate the observations, findings and suggestions related to the field of training and shall be submitted within two weeks from the date of completion of the internship. 10

9.0 EXAMINATION MEDIUM, DURATION AND PATTERN 9.1 9.2 The medium of trimester end examination for all the courses shall be English with the exception of languages (other than English) The duration of each examination shall be three hours. In case of courses having practicals, the duration of the theory and practical examination shall be for two hours. EXAMINATION PATTERN

9.3

A. The following shall be the structure of the question papers of different courses including computer related papers without praticals with the exception of problem papers

S. No. Pattern 1. Section A : Five one page answer questions ( Five out of Eight to be answered). 2. Section B : Five Essay type questions (either or choice Questions from each unit) 3. Section C : One Caselet ( not more than 200 words) Total

Marks 5 X 2 = 10 marks 5 X 8 = 40 marks 1 X 10 marks 60 marks

B. The following shall be the structure of question paper for courses with numerical S. No. Pattern 1. Section A : Five questions ( both theory / problems) ( Five out of Eight to be answered). 2. Section B : Problems/Caselet/Theory ( Five out of Eight to be answered) Total Marks 5X 4 = 20 marks 5 X 8 = 40 marks 60 marks

problems.

C. The following shall be the structure of question paper for Computer related courses with practicals. S. No. Pattern Marks 1. Section A : Five one page answer questions 5 X 2= 10 marks ( Five out of Eight to be answered). 2. Section B : Five Essay type questions 5 X 6 = 30 marks (either or choice Questions from each unit) 3. 20 marks Practicals* Total 60 marks * Should secure minimum 40% marks in computer related praticals. D. The following shall be the structure of question paper for theory courses without case studies

11

S. No. Pattern 1. Section A : Five one page answer questions (Five out of Eight to be answered). 2. Section B : Five Essay type questions (either or choice Questions from each unit) Total 10.1 Current Business Affairs

Marks 5 X 3= 15 marks 5 X 9 = 45 marks 60 marks

Students will be given periodical, every week and group discussions and Online test will be conducted. Students are required to secure a minimum of 20 marks out of a maximum of 50 marks. Instant examination will be conducted for failed candidates in the final year. 10.2 Soft Skills

Performance during the session on scores secured in the tests conducted by the trainer. Best two out of the three will be considered for 50 marks. Students are required to secure a minimum of 20 marks out of a examination will be conducted for failed candidates in the final year. maximum of 50 marks. Instant

11 11.1

GRADING SYSTEM Based on the student performance during a given trimester, a final letter grade will be awarded at the end of the trimester in each course. The letter grades and the corresponding grade points are as given in Table 2.

Table 2: Grades & Grade Points Sl. No. 1 2 3 4 5 6 7 Grade O A+ A B+ B C F Grade points 10 9 8 7 6 5 0, Failed Absolute Marks 90 and above 80-89 70-79. 60-69 50-59 40 49 Less than 40

11.2

A student who earns a minimum of 5 grade points (C grade) in a course is declared to have successfully completed the course, and is deemed to have earned the credits assigned to that course. A minimum of 24 marks in case of theory papers without practicals and a minimum of 16 marks in case of theory papers with practicals to be secured in each paper at the 12

11.3

trimester end examination in order to pass the course. The minimum pass percentage in case of Practical examinations shall be 40%. 11.4. In case of courses like CBA, Soft Skills and Business Games/Workshops the minimum pass percentage shall be 40%. But in case of Project Reports and Viva-Voce/Project Seminar/Project presentation, the minimum pass percentage shall be 40%. However the aggregate pass percentage for the entire Trimester is 40% not clear.
12.0 GRADE POINT AVERAGE

12.1 Grade Point Average (GPA) for the trimester will be calculated according to the formula: [Cx G] GPA = ---------------C Where C = number of credits for the course, G = grade points obtained by the student in the course. 12.2 Grade Point Average (GPA) is awarded to those candidates who pass in all the subjects of the trimester. 12.3 To arrive at Cumulative Grade Point Average (CGPA), a similar formula is used considering the students performance in all the courses taken in all the trimester completed up to the particular point of time. 12.4 The requirement of CGPA for a student to be declared to have passed on successful completion of the BBM programme and for the declaration of the class is as shown in the table below: Table 3: CGPA required for award of Degree Distinction First Class Second Class Pass 8.0* 7.0 6.0 5.0

* In addition to the required CGPA of 8.0, the student must have necessarily passed all the courses of every trimester in the first attempt. Candidates who successfully complete the entire programme in the first attempt within a period of nine trimesters shall be eligible to be considered for the award of first class, distinction, rank, medals and prizes. The results shall be announced within 30 days from the date of the last examination. 13.0 RETOTALING, REVALUATION & REAPPEARANCE

13

13.1 Retotaling of the theory answer script of the end-semester examination is permitted on a request made by the student by paying the prescribed fee within ten days of the announcement of the result. 13.2 Revaluation of the theory answer script of the end-semester examination is also permitted on a request made by the student by paying the prescribed fee within fifteen days of the announcement of the result. 13.3 A Student who has secured F Grade in any theory course / Practicals of any semester shall have to reappear for the semester end examination of that course / Practicals along with his / her juniors. 13.4 A student who has secured F Grade in Project work / Industrial Training shall have to improve his report and reappear for viva voce Examination of project work at the time of special examination to be conducted in the summer vacation after the last academic year. 14.0 SPECIAL EXAMINATION 14.1 A candidate who has completed the stipulated period of study for BBM programme and still having (F) grade in not more than 3 Theory courses excluding practicals and Viva Voce, may be permitted to appear for the special examination to be conducted in the summer vacation at the end of the academic year.
15.0 IMPROVEMENT OF GRADES

The candidates shall be permitted to re-appear for trimester-end examination as a whole along with their immediate juniors but not course-wise to improve grades/class before the end of IX trimester. The TGPA secured by such candidates either in the first or second appearance whichever is advantageous to them shall be awarded. 16.0 ELIGIBILITY FOR AWARD OF THE BBM DEGREE 16.1 Duration of the Programme A student is ordinarily expected to complete the BBM programme in nine trimesters of three years. However a student may complete the programme in not more than five years including study period. However, the above regulation may be relaxed by the Vice Chancellor in individual cases for cogent and sufficient reasons. 16.2 Project repots shall be submitted within two weeks of completion of internship. 16.3 A student shall be eligible for the award of the BBM degree if he/she fulfils all the following conditions. a) Successfully completed all the courses and projects. b) Acquired the minimum number of credits for pass as specified in the curriculum within the stipulated time.

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Bachelor of Business Management (BBM) I. Trimester

S. No. 1 2 3 4 5 6

Course Code MURBM- 101 MURBM -102 MURBM -103 MURBM -104 MURBM -105 MURBM -106

Name of the Course English (WL) Elements of Sociology Psychological Foundations Indian Heritage and Culture Fundamentals of Business Fundamentals of Information Technology

15

Bachelor of Business Management (BBM) MURBM- 101: ENGLISH The objective of this course is to broaden the students knowledge and proficiency in General English and at the same time to enhance his listening, speaking, reading and writing skills. UNIT-I: Prose: 1. Dear as the Moon 2. The Religion of the Forest. 3. Modern Improvement 4. Scientific Research for Amateurs UNIT-II: Poetry: 1. When I Have Seen. 2. On His Blindness 3. On The Grasshopper And Cricket 4. Autumn UNIT-III: Short Stories: 1. After Twenty Years 2. The Secret Life of Walter Mitty 3. Selvi 4. The Barbers Trade Union UNIT-IV: Grammar: 1. Articles and Prepositions 3. General comprehension 5. Do as directed 7. Essay Writing 9. Prcis Writing: Verrier Elwin R.Tagore John Ruskin J.B.S. Haldane

William Shakespeare John Milton John Keats Walter De La Mare OHenry James Thurber R.K.Narayan Mulk Raj Anand

2. Verb forms 4. Correction of sentences 6. Modes of writing 8. Note Making

UNIT-V: English Pronunciation: Essentials of English speech introduction to phonetics- vowels and consonants- syllable-word stress- Intonation Rising and falling. Practice in HSBC ELLC Text Books 1. Nilanjana Gupta., English for All. MacMillan Publishers.2007. 2. Mark Hancock., English Pronunciation in Use. CUP. 2007 Reference Books 1. Supriya Sengupta and Nita Pillai., English Today. MacMillan India Limited 2002. 2. N.Krishnaswamy and T.Sriraman., Creative English for Communication. Mac Millan India Limited.2007. 3. J.Sethi, Kamlesh Sadanand, D.V. Jindal., English Pronunciation. PHI. New Delhi: 2008.

16

Bachelor of Business Management (BBM) MURBM- 102: ELEMENTS OF SOCIOLOGY The objective of this course is to make the student understand the society and to understand the sociological structure
UNIT I: Introduction to Sociology - Definition, origin and development: Nature and Scope Its relationship with other social sciences. UNIT II: Human Society - Its nature, characteristic and Functions Difference between human and animal society. Individual and Society, Social Contract. UNIT III: Socialization - Meaning, process and agencies, Social Groups: Meaning and definition, characteristics & Classification of groups. UNIT IV: Social Agencies - Role, Status, Normal, Values, power authority, communities; Associations and Institutions. Social Disorganisation: Definition and causes. UNIT V: Heredity - Meaning influence on individual, Environment: Meaning, influence on individual and society. Heredity vs Environment- Social Differentiation social stratification, caste, and class.

Case Let (Not Exceeding 200 Words) Text Book

Vidya Bhushan., An Introduction to Sociology. Kitab Mahal.Allahabad:2005.

Reference Books
1. 2. 3. 4. Francis Abraham., Modern Sociological Theory and Introduction. Oxford: 2000. Francis Abraham., an Introduction to Concepts and Theories.Oxford:2002. Inkeles Alex., What is Sociology? An Introduction to Discipline and Profession. Prentice Hall of India: 2007. Mehta., Elements of Sociology. Cybertech Publication.

Journals 1. 2. 3. 4. Business World, ABP Pvt Ltd, New Delhi. Business World, The India Today Group, New Delhi. GITAM Journal of Management, Gitam Institute of Management, Visakhapatnam. Outlook, Outlook Publishing (India) Pvt Ltd, New Delhi.

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Bachelor of Business Management (BBM) MURBM-103: PSYCHOLOGICAL FOUNDATIONS The objective of this course is to enable the Student to understand the fundamental concepts of the field of Psychology, to Gain a perspective of the biological bases of behavior and to understand the processes of learning, memory and cognition.
UNIT I: Introduction to Psychology - Functionalism Behaviorism; Biological Bases of Behavior;

The Brain and Human Behavior; Heredity and Behavior. UNIT II: Perception and Learning - Perception Nature -Learning Classical Conditioning Operant Conditioning Observational Learning. UNIT III: Memory and Cognition - Human Memory Nature - Memory Distortion and Construction; Cognition Thinking Problem - Solving Methods; Communication Language its basic nature. UNIT IV: Intelligence and Personality - Intelligence Nature Measuring Intelligence IQ its meaning The Wechsler Scales; Personality Nature; Approaches Freuds Psychoanalytic Approach Humanistic Theories Rogers Self Theory Maslows Theory of Self Actualizing People; Trait Approaches Cattell The Big Five Factors; Measuring Personality Self Report Tests Projective Measures. UNIT V: Social Psychology - Social Influence- Conformity, Compliance, Obedience, AttitudesFormation- Change, Impression Formation, Prejudice and Discrimination.
Case Let (Not Exceeding 200 Words)

Textbook
Baron, Robert A., Psychology. 5th Edition. Prentice - Hall of India.2006.

Reference Books
1. Ciccarelli & Meyer., Psycholog. Pearson Education.2008. 2. Morgan, King, Weisz & Schopler., Introduction to Psychology. 7th Edition.Tata McGraw-Hill. 1993.

Journals
1. 2. 3. 4. 5. Asia Pacific Journal of HRM, Asia Pacific Institute of Management, New Delhi. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam. ICFAI Journal of Organizational Behavior, ICFAI University, Hyderabad Journal of Applied Psychology, American Psychological Association, US. Journal of Indian Academy of Applied Psychology, Indian Academy of Applied Psychology, New Delhi.

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Bachelor of Business Management (BBM) MURBM-104: INDIAN HERITAGE AND CULTURE The Objective of this course is to enable the students to have an insight and understanding of the great heritage and culture of India. UNIT I: Fundamental Unity of India-Harappan and Vedic Culture- Evolution of Caste System- Political unification of India under Mauryas and Guptas - Cultural achievements. Cultural conditions under the Satavahanas. Contribution of Pallavas and Cholas to art and letters. UNIT II: Influence of Islam on Indian Culture- The Sufi, Bhakti and Vishnavite Movements. Cultural achievements of Vijayanagar rulers. Contribution of Shershah and Akbar to the evolution of administrative system in India-Cultural Developments under Mughals. UNIT III: Western Impact on India- Introduction of Western Education- Social and Cultural awakening and Social reform movements- Raja Ram Mohan Roy- Dayanand Saraswati Theosophical Society- Ramakrishna Paramhamsa and Vivekananda Ishwarchander Vidyasagar and Veeresalingam. Rise of Indian Nationalism- Mahatma Gandhi- Non violence and satyagraha. UNIT IV: Nature and meaning of Culture, the Vedic culture- Upanishadic Culture, Artha Sastra, Culture in Ramayana and Mahabharata. UNIT V: The culture of Jainism and Buddhism, Vedanta and Indian culture. Religion and ethical practices. Case Let (Not Exceeding 200 Words) Text Book
Madanlal Malpani & Shamsunder Malpani., Indian Heritage and Culture.Kalyani Publishers.

Journals
1. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam. 2. Harvard Business Review, Harward Business School Publications, US. 3. International Journal of Cross Culture Management, Sage Publication, New Delhi.

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Bachelor of Business Management (BBM) MURBM 105: FUNDAMENTALS OF BUSINESS The objective of this paper is to introduce the students to the various concepts of Business, industry, Commerce & Trade and Management. UNIT I: Introduction - Concepts of Business, Industry, Commerce and Trade, Objectives of Business Forms of Business Organizations and their salient features - Sole trader, Partnership, Joint Stock Companies and Co-operatives . UNIT II: Structure & Size of the Industry - Industrial structures - Public, Private, Joint and definition of size of industrial unit - measurement of size - optimum size of the firm. UNIT III: Business Combinations - Meaning - Causes - Advantages and disadvantages- Types of Business Combinations - Mergers and Acquisitions. UNIT IV: Business Finance - Sources of Business Finance - Different types of business finance - Different types of shares and debentures - ploughing back of profits. UNIT V: Trade and Support Services: Trade: Internal Trade - Meaning and Importance. External Trade Meaning, Importance and Complexities - Banking and Insurance: Functions of Banks; Life and Non-life Insurance. Text Book Tulsian., Business Organization and Management. Pearson Education. New Delhi: 2007. Reference Books 1. C.R. Basu., Business Organization and Management. Tata Mc-Graw Hill. New Delhi: 2002. 2. M.E. Shukla., Business Organization and Management. S.Chand & Co., New Delhi: 2002. 3. Reddy, P.N & Gulshan, S.S., Principles of Business Organization and Management. S.Chand & Co. New Delhi: 2O02. 4. Amitabha Ray., Business Organization & Principles of Management. Tata Mc-Graw Hill.New Delhi: 2002. 5. B.S. Bhatia & G.S. Batra., Globalization & Business Management. Deep & Deep Publications Pvt. Ltd.New Delhi: 2002. Journals 1. 2. 3. 4. 5. 6. Chartered Secretary, ICSI, New Delhi. Chartered Financial Analyst, ICFAI University, Hyderabad. GIT AM Journal of Management, GITAM Institute of Management, Visakhapatnam. Indian Journal of Commerce, University Of Commerce, New Delhi. Indian Management, AMIA, New Delhi. Vikalpa, IIM, Ahmadabad

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Bachelor of Business Management (BBM) MURBM-106: FUNDAMENTALS OF INFORMATION TECHNOLOGY The objectives of the course are to acquaint the students with an overview of the information technology, to give an insight into Information and Communication Technology and to get an idea of the usage of IT in Business UNIT I: Introduction to Computers - Computer and its Characteristics Classification of Computers Components of Digital Computer Input Devices Output Devices Memories Data Representation UNIT II: Software: Application Software and System Software Operating Systems- Working with Windows Operating Systems UNIT III: Communication Systems - Basic Communication System Types of Signals- Analog, Digital Modems Communication Channel Bandwidth Transmission Media Wired, Wireless UNIT IV: Networks - Types of Networks Network Topologies - Protocols Internet - Hosts and Terminals TCP/IP WWW Hypertext URL - Web Browsers - IP Address - Domain Name Service ISPs Security Issues in Network UNIT V: IT in Business: Corporate Computing Transaction Processing Information Systems Types of Information Systems - Emerging Trends in IT Text Book Curtin et al., Information Technology The Breaking Wave. Tata Mc Graw Hill. New Delhi: 2007. Reference Books 1. 2. 3. 4. Deepak Bharihoke., Fundamentals of Information Technology. Excel Books. New Delhi: 2007. William & Sawyers., Using Information Technology, Tata McGraw Hill, New Delhi:2006. Mortley, Parkar., Understanding Computers, Thomson Course Technology.2007. ITL Education Solutions Ltd Research and Development wing, Introduction to Information Technology, Pearson Education.New Delhi: 2007. 5. Dhiraj Sharma., Foundations of IT. Excel Books. New Delhi: 2008. 6. Leon and Leon., Fundamentals of Information Technology.Vikas Publishing House Private Limited. New Delhi: 2005. Journals 1. Computers Today, New Delhi 2. Data Quest, New Delhi 3. Information Technology, New Delhi

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Bachelor of Business Management (BBM)

II. Trimester

S. No. 1 2 3 4 5 6

Course Code MURBM -201 MURBM -202 MURBM -203 MURBM -204 MURBM -205 MURBM -206 Hindi

Name of the Course

Oral and Presentation Skills in English Business Mathematics-I Micro economics Financial Accounting - I Office Automation

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Bachelor of Business Management (BBM) MURBM-201: HINDI

Text Book 1. Prose Text: Dr. Ajaya Kumar Patnaik, Gadya Gaurav, Sonam Prakashan, Badamdadi, Cuttak. 2. Non Detailed Text: Dr. Gulam Moinuddin Khan, Charchit Kahaniyan, Shabnam Pustak Mahal, Badamdadi, Cuttak. 3. Poetry Text: Dr.T.Nirmala & Dr. S. Mohan, Padya Manjari, Rajkamal Prakashan, New Delhi.

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Bachelor of Business Management (BBM) MURBM 202: ORAL AND PRESENTATION SKILLS IN ENGLISH Objective The objective of this course is to enable the student to understand the importance and benefits of effective business communication and to strengthen his proficiency in the basic communication skills of listening, speaking and reading. UNIT I: Effective Communication in Business - Importance and benefits of effective communicationcomponents of communication-concepts and problems of communication- non-verbal communication. UNIT II: Listening - Strategies for improving listening skills - Active listening Passive listening- Faults in listening- Purposes for listening-Results of good listening. UNIT III : Speaking - Strategies for effective oral presentations- Strategies for reducing stage frightPurposes of informative and persuasive speaking- kinds of informative and persuasive speaking- audience analysis for informative and persuasive speakingsupports for informative and persuasive speaking. UNIT IV: Business and Group Meetings (Oral and Aural) - Background information on groups- Purposes and kinds of meetings- solving problems in meetings or groups- Leadership responsibilities in meetingsparticipant responsibilities in meetings. Interviewing and Telephoning UNIT V: Reading - Importance of reading skills- generic skill of reading comprehension- reading skills for business communication- reading and comprehending authentic business text. Caselets (not exceeding 200 words) Text Book Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas., Effective Business communication, The Mc Graw Hill Company. New Delhi: 2008. Reference Books 1. Bovee., Business Communication Today. Pearson Education. New Delhi: 2007. 2. Parag Diwan., Business Communication. Excel Books. New Delhi: 2007. 3. Chaturvedi and Chaturvedi., Concepts and Cases in Business Communication. Pearson Education.2007. Journals 1. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam 2. ELT Oxford Journal, Oxford University Press, London. 3. The Asian ESP Journal, Paul Robertson, Time Taylor International Ltd.

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MURBM - 203 BUSINEES MATHEMATICS I Objectives: The objectives of the course are to provide basic foundation in handling business administration problems by using the results of mathematical calculations. UNIT- 1: Theory of Indices: Definition, Types of indices, Properties of indices, basic problems on indices. UNIT II: Equations - Definition, Root of equation, Types of equations, Solving of linear equations in one and two variables, Business applications of Linear equations in one and two variables, Economic applications. UNIT III: Quadratic equations Definition, nature of the roots, Solving standard quadratic equation in one variable, Applications of Quadratic equations in Economics. UNIT-IV: Matrix Algebra - Definition of matrix, types of matrices, Scalar multiplication of matrix, Equating of matrices, Matrix operations: Addition, Subtraction, and Multiplication, Transpose of Matrix, determinant of matrix, Inverse of matrix, Solving of equations by Matrix Inverse method and by Cramers Rule. UNIT- V: Interest Introduction, Definition of interest, Simple interest and Compound interest. Problems will be given from all the units. Note: 1. Proofs of theorems and derivations of formulae are excluded. 2. Trigonometric functions, Inverse Trigonometric functions and Hyperbolic functions are excluded. Text Book: Kashyap Trivedi, Chirag Trivedi, Business Mathematics, Pearson Publications, Delhi 2011. References: 1. R.C. Joshi, Business Mathematics, New Academic Publishing Co., Mai Hiran Gate, Jalandhar, 2008. 2. J.K Singh, Business Mathematics, Himalaya Publishing House, Mumbai, 2007. 3. Dr. Amarnath Dikshit & Dr.Jinendra KumarJain, Business Mathematics, Himalaya Publishing House, Mumbai, 2005. 4. Dr. C.Sancheti and V.K.Kapoor, Business Mthematics, Stultan Chand & Sons, New Delhi, 2004. 5. Sharma J.K, Mathematics for Business & Economics, Asia Books (P) Ltd.,Delhi, 2002 6. S.R.Arora & Dinesh Khattar, Business Mathematics with applications, S.Chand & Cc.,New Delhi, 2002. Journals: 1. American Journal of Mathematics (Johns Hopkins U, Baltimore MD, USA) 2. IMA Journal of Mathematics Applied in Business and Industry (Oxford Univ. Press) 3. Asian Journal of Mathematics (International Press) 4. Canadian Journal of Mathematics (CMS, Ottawa) 25

5. 6. 7. 8.

Illinois Journal of Mathematics (Dept. of Mathematics, U Illinois) Journal of Mathematical Analysis and Applications (Elsevier) Journal of Mathematical Economics (Elsevier) Glasgow Mathematical Journal (Cambridge Univ. Press) Bachelor of Business Management (BBM) MURBM-204: MICRO ECONOMICS

The Main objective of this course is to introduce basic economic concepts to the students and to make them understand the importance of economic concepts in business decisions. UNIT I: Micro Economics - Definition -Nature and scope, Uses of Micro Economics. UNIT II: Demand and Supply Analysis - Meaning of demand- Determinants of demand- Law of Demand -Demand curve, - Demand schedule- Determinants of supply, Elasticity of Demand, Types of Elasticity Demand. (Simple Problems) UNIT III: Production analysis - Production Function - Long Run and Short Run Production Function. UNIT IV: Cost Analysis - Introduction to cost concepts - Total cost, Fixed Cost, Variable cost, Average cost Marginal cost, Opportunity cost-Cost Curves -Importance Of Economies of Scale.( Simple Problems) UNIT V: Market Structure - Meaning of Market- Basis for classification of Markets - Kinds of competitive situations- features of perfect competition, Monopolistic, Monopoly, Oligopoly Duopoly, Price Determination in Perfect competition, Monopoly, Monopolistic and oligopoly markets. Case Let (Not exceeding 200 words) Text book D.N. Dwivedi., Principles of Economics. Vikas Publications. New Delhi: 2006. Reference Books 1. S.K.Agarwal., Micro Economics. Excel Books. New Delhi: 2007. 2. Robert S.Pindyck, Daniel L.Rubinfeld, Prem L.Mehta., Micro Economics. Pearson Education. New Delhi: 2005. 3. Misra & Puri., Economics for Management. Himalaya Publishing House.2006. 4. Salvatore, Dominic., Micro Economic Theory.3rd Edition, McGraw Hill. New Delhi: 2003. Journals 1. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam 2. Economic and Political weekly, Sameesha Trust, Mumbai. 3. Indian Journal of Economics, Academic Foundation , New Delhi

26

Bachelor of Business Management (BBM)

MURBM- 205: FINANCIAL ACCOUNTING -1 The objective of this course is to equip the students with knowledge of fundamentals of Financial Accounting systems and techniques Unit - I: Nature and Scope of Financial Accounting and Systems: Principles - Accounting Concepts and conventions - Accounting Cycle Double Entry System Accounting equation preparation of Journals Subsidiary books types of subsidiary books - Cash Book types of cash book Preparation of Triple Column Cash Book - Preparation of Ledgers Preparation of Trial Balance. (NP). Unit - II: Deprecation Accounting: introduction to depreciation accounting- Methods of computation- Straight Line Method- Diminishing Balance Method- Accounting treatment of depreciation- change in policy of depreciation Methods.(NP) Unit - III: Trial Balance and Rectification of Errors:Types of Errors Suspense Account - rectification of different kinds of errors accounting adjustments - Preparation of Final Accounts Trading Account Profit and Loss Account - Balance Sheet Treatment of Adjustments- (NP) Unit IV: Bank Reconciliation Statement (BRS):Introduction and Significance of BRS Pass Book Cash Book causes for different between cash book and pass book- preparation of Bank Reconciliation Statement. (NP) Unit - V:Bills of Exchange:Introduction to Bills of Exchange Significance - Types of bills Accounting for bills of exchange Accommodation of bills- accounting treatments. (NP) Text Book: Mukharjee and Hanif, Financial Accounting, Tata Mc-Graw Hill Publishers, New Delhi, 2005. Reference Books: 1. MaheswariS.N&MaheswariS.K, Introduction to Financial Accounting, Vikas Publishing House, New Delhi, 2005. 2. Tulsian P.C., Financial Accounting, Volume I and Volume II, Pearson Education, New Delhi. 2006. 3. M. C. Shukla, GrewalT.S., Advanced Accounts Vol-I and Vol -II, S. Chand & Co., New Delhi.,2006 Journals: 1. The Chartered Accountant : The Institute of Chartered Accountants of India 2. Journal of Accounting and Finance : Research Development Association, Jaipur 3. Indian Journal of Accounting : The India Accounting Association, Udaipur 4. The Accounting World :ICFAI Press, Hyderabad 27

Bachelor of Business Management (BBM) MURBM-206: OFFICE AUTOMATION The objective of the course is to quaint the student understand the usage of Microsoft Office, including Word; Access; Excel, PowerPoint and Outlook software with no emphasis on programming. Give an insight into multimedia and its role in making effective presentation. Stress on daily hands on experience on working with the office tool. UNIT I: Introduction to Office Automation - Introduction to MS Office - Working with MS Word, Document Management, Formatting Text, Printing and Page Setup, Graphics, Table Handling, Mail Merge UNIT II: Working with MS Excel - Worksheet management, working with formulas, Using Functions, Working with Graphs UNIT III: Working with MS Access - Creating database, working with Forms, Queries, Reports UNIT IV: Working with MS outlook - Introduction, Managing contact details, Managing appointments and all day events, Managing Tasks UNIT V: Working with MS PowerPoint - Creating Presentations, Working with Slides, Changing the slide look, setting up the presentation. Introduction to Multimedia Tools of Multimedia Paint and Draw applications, Graphic Effects and techniques, Sounds and Music, Video, Multimedia and Presentation Practicals (Unit I to Unit V) Text Book Kettel, Davis, Simmons., Microsoft Office 2003 - The Complete Reference. Tata Mc-Graw Hill. New Delhi: 2007. Reference Books
1. 2. 3. 4. Sanjay Saxena., MS Office XP for everyone. Vikas Publishing House. New Delhi: 2007. Content Development Group., Working with MS Office 2000.Tata Mc-Graw Hill. New Delhi: 2006. Mansfield, Ron., Working in Microsoft Office, Tata Mc Graw Hill, New Delhi:2006. Vishal Soni., Computer Applications for Management. Himalaya Publishing House. Mumbai: 2006.

Journals
1. Information Technology, New Delhi 2. Data Quest ,New Delhi 3. Chip, New Delhi

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Bachelor of Business Management (BBM)

III. Trimester

S. No. 1

Course Code MURBM -301

Name of the Course Written Analysis and Communication in English Indian Business Environment Business Mathematics-II Financial Accounting - II Macro Economics Data Base Management Systems Minor Project (four weeks) Viva Voce

2 3 4 5 6 7

MURBM -302 MURBM -303 MURBM -304 MURBM -305 MURBM -306 MURBM -307

MURBM -308

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Bachelor of Business Management (BBM) MURBM-301: WRITTEN ANALYSIS AND COMMUNCIATION Objective The objective of this course is to enable the student to understand the significance of effective writing and to improve his skills of comprehending and writing business documents. UNIT I: Business Correspondence - The Seven Cs of Effective Written Communication. The Appearance and Design of Business correspondence Business Letters- Memorandums-E- Mail UNIT II: Basic Plans for Business Letters- Good news and neutral messages- bad news messagesanswering enquiries -approving credit-Refusing adjustments on claims and complaints. UNIT III: Persuasive Writing- Organization of persuasive messages- Persuasive requests Requests about products and services- Request for changes in policy-Persuasive sales letters. UNIT IV: The Job Application Process- Self assessment- market assessment- Resume- Cover letter to Resume. Interviews and Follow Up- Successful preparation for the job interview- successful follow up messages after the interview- Negotiations. UNIT V: Report Writing- Classification- Short reports and Long reports- Suggestions for short reports and long reports- Proposals-Purposes, kinds and parts of proposals Caselets (not exceeding 200 words)

Text Book
Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas., Effective Business Communication. The McGraw Hill Company. New Delhi:2008.

Reference Books
1. 2. 3. K.K.Ramachandran Laksmi K.K., K.K. Kartik, M.Krishna Kumar., Business Communication. Mc Millan India Ltd.2007. Shirley Taylor., Communication for Business. Pearson Education.2007. Bovee., Business Communication Today. Pearson Education. New Delhi: 2007.

Journals
1. GITAM Journal of Management, GITAM Institute of Management, Visakhapatnam. 2. Business Communication Quarterly, Association for Business Communication, New York. 3. Journal of Technical Writing and Communication, Charles H Sides, Baywood Publication New York.

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Bachelor of Business Management (BBM) MURBM -302: INDIAN BUSINESS ENVIRONMENT The objective of the course is to make students understand the basic facets of Indian business environment and to acquaint the students with the emerging Issues in business at national level in the light of New Economic Policy. UNIT I: Theoretical Framework of Business Environment - Concept, significant and nature of business environment; elements of environment internal and external; changing dimensions of business environment UNIT II: Economic Environment of Business - Significance and elements of economic environment; Economic systems and business environment; economic planning in India, Industrial policy 1991, the new industrial policy, an evaluation of new policy UNIT III: Political and Legal Environment of Business - Critical elements of political environment; government and business; changing dimensions of legal environment in India; MRTP Act and FEMA. UNIT IV: Technological Environment - Technological environment in India; policy on research and development; patent law; Technology Transfer. UNIT V: Socio Culture Environment - Socio Cultural environment, Impact of the socio cultural environment on business, Ethics, social responsibility of business, corporate governance. Case Let (Not Exceeding 200 words) Text Book Francis Cherunilam., Business Environment. Himalaya Publishing House. New Delhi: 2003 Reference Books
1. 2. 3. 4. 5. 6. 7. Misra & Puri., Indian Economy. Himalaya Publishing House. New Delhi: 2003. Paul, Justin (2006)., Business Environment (Text and Cases).Tata McGraw-Hill.2003. K.V. Sivayya and V.B.M. Das., Indian Industrial Economy. S.Chand & Co. New Delhi: 2000. Raj Agarwal., Business Environment. Excel Books. New Delhi: 2002. Joshi & Kapoor., Business Environment. Kalyani Publishers. New Delhi, 2002. Dr. K. Aswathappa., Essentials of Business Environment. Himalaya Publishing House. Mumbai: 2002. Ruddardatt & KPM.Sundaram., Indian Economy S.chand & Co.Ltd. New Delhi: 2002.

Journals
1. 2. 3. 4. 5. GITAM Journal of Management, Gitam Institute of Management, GITAM University, Visakhapatnam. Vikalpa, IIM, Ahmedabad. Management Review, IIM, Bangalore. Indian Journal of Commerce, University of Commerce, New Delhi. Indian Management, AIMA,New Delhi.

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MURBM - 303 BUSINEES MATHEMATICS II Objectives: The objectives of the course is to provide practice in handling day- to-day transactions encountered by business administrators by using the results of mathematical calculations in evaluating various options in reaching financial decisions, personal or business- related. UNIT- I: Differentiation - Introduction, Basic laws of differentiation, Product rule, Division rule and Substitution method. UNIT II: Application of Differential Calculus Introduction, Elasticity of Demand, Elasticity of Average Cost, Elasticity of Total Cost, Average Revenue, Marginal Revenue, Average cost, Marginal cost. UNIT III: Integration Introduction, Basic laws of integration, Product rule, integration by Substitution, and division rule. UNIT- IV: Application of Integration Introduction, Total revenue, Marginal revenue, Marginal Cost, Total Cost, Maximization of profit, Consumers Surplus, Producer surplus. UNIT V: Partial differentiation Introduction, Concept of first and second order Partial derivatives, Eulers Theorem, Maxima and Minima Applications of Partial Differentiation. Problems will be given from all the units. Note: 1. 2.

Proofs of theorems and derivations of problems and distributions are excluded. Trigonometric functions, Inverse Trigonometric functions and Hyperbolic functions are excluded.

Text Book: R.C. Joshi, Business Mthematics, New Academic Publishing Co., Mai Hiran Gate, Jalandhar, 2008. References: 1. J.K Singh, Business Mathematics, Himalaya Publishing House, Mumbai, 2007. 2. Dr. Amarnath Dikshit & Dr.Jinendra KumarJain, Business Mathematics, Himalaya Publishing House, Mumbai, 2005. 3. Dr. C.Sancheti and V.K.Kapoor, Business Mthematics, Stultan Chand & Sons, New Delhi, 2004. 4. Sharma J.K, Mathematics for Business & Economics, Asia Books (P) Ltd.,Delhi, 2002 5. S.R.Arora & Dinesh Khattar, Business Mathematics with applications, S.Chand & Cc.,New Delhi, 2002. 6. Anand Sharma, Quantitative Techniques for Decision Making, Himalaya Publishing House, 2008. Journal: 1. European Journal of Applied Mathematics (Cambridge Univ. Press) 2. Global Journal of Pure and Applied Mathematics (Research India Publications) 3. Advances in Mathematics (Elsevier) 4. Advances in Applied Mathematics (Elsevier) 5. Canadian Applied Mathematics Quarterly (Rocky Mtn. Math. Consort.) 6. Discrete Mathematics and Applications (Brill)

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Bachelor of Business Management (BBM) MURBM-304: FINANCIAL ACCOUNTING - II The objective of this course is to equip the students with knowledge of advanced accounts UNIT I: Accounting of Non-trading Concerns - Introduction to non trading concern Preparation of Receipts and Payments Account Income and Expenditure Account Balance Sheet. UNIT II: Single Entry System - Introduction and Significance of single entry system -Principles Preparation of Accounts Conversion into Double Entry System into Single Entry System Preparation of Final Accounts after conversion. UNIT III: Partnership Accounts I - Principles of Partnership Business Features of Partnership Deed Types of Partners - Admission of Partner Accounting Treatments- preparation of Accounts - Retirement of a Partner - Accounting Treatments- preparation of Accounts after retirement. UNIT IV: Partnership Accounts II - Death of a Partner - Accounting Treatments- preparation of Accounts after death- Dissolution of Firm Accounting Treatments- preparation of Accounts after Dissolution. UNIT V: Company Accounts - Introduction to Company Accounts-Types of Capitals Issues of Shares at par, discount and premium accounting treatments - Forfeiture and reissue of shares -Accounting treatments- Preparation of Balance Sheet. Text Book Mukharjee and Hanif., Financial Accounting. Tata Mc-Graw Hill Publishers, New Delhi: 2005. Reference Books
1. Maheswari S.N & Maheswari S.K., Introduction to Financial Accounting.Vikas Publishing House. New Delhi: 2005. 2. Tulsian P.C., Financial Accounting. Volume I and Volume II, Pearson Education, New Delhi: 2006. 3. M. C. Shukla, Grewal T.S., Advanced Accounts Vol-I and Vol -II, S. Chand & Co., New Delhi: 2006.

Journals
1. GITAM Journal of Management, Gitam Institute of Management, GITAM University, Visakhapatnam.

2. The Chartered Accountant, ICFAI, New Delhi 3. Journal of Accounting and Finance, Jaipur 4. The Journal of Accounting and Research, ICFAI University, Hyderabad.

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Bachelor of Business Management (BBM) MURBM 305: MACRO ECONOMICS Objective : The main objective of this course is to impart fundamental macro economic concepts of the economy and also the relationships among the many aggregates that can be measured and compared over time . UNIT I: Macro Economics - Definition and Importance Macro Economics and Business management Basic Macro Economic Concepts UNIT II: National Income - Definition and Measurement of National Income GDP, GNP, NDP, NNP, Percapita Income. Problems of Measuring National Income. UNIT III: Behavioral & Technical Functions - Consumption Function Components of Consumption Investment Function Components of Investments. Multiplier Definition. UNIT IV: Monetary policy Meaning Tools of monetary policy Fiscal policy Instruments of fiscal policy Inflation Meaning Kinds Measures to control inflation. UNIT V: Business cycles Phases Effects of Business cycles on business operations measures to control business cycles. Case Let (Not Exceeding 200 Words) Text Book G.S.Gupta., Macroeconomics Theory and Application. Tata Mc Graw-Hill Publishing. New Delhi: Reference Books 1. A. Nag., Macroeconomics for Management Students. Mac Millan India Ltd. New Delhi. 2. R. Dornbusch, S. Fischer, and R. Startz (DFS)., Macro-economics. Tata Mc Graw-Hill.2004. Journals 1. Indian Journal of Economics ,New Delhi 2. Economic and Political Weekly, Mumbai.

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MURBM -306: DATA BASE MANAGEMENT SYSTEMS The objective of this course is to make the student understand the concept of Data Base Management Systems have hands on experience in working with Oracle database. Get an insight into the process of concurrency control and database recovery. Unit I: Database approach - Features of database approach, advantages and disadvantages, Components of DBMS, Data Models - Hierarchical, Network, Relational, ER analysis. Unit II: Attributes and Domains - Integrity Constraints and Keys, Normalization INF, 2NF, and 3NF. Unit III: SQL DDL statements - Create, Drop, DML statements - Insert, Select, Delete, Update, Alter Table Statement, Oracle Functions, Join Condition, Set Operators, The Order By Clause Unit IV: Working with Oracle - Database Triggers, Stored Procedures Unit V: Query Processing and Optimization - Transaction Processing and Concurrency Control Database Recovery. Practicals (Unit III & Unit IV) Text Book Peter Rob and Carlos Coronel., Database Systems. Thomson Course Technology. New Delhi: 2007.
Reference Books: 1. R.Panneerselvam., Database Management Systems. Prentice Hall of India. New Delhi: 2007. 2. ISRD Group., Introduction to Database Management Systems. Tata McGraw Hill. New Delhi: 2008. 3. Henry F. Korth., Abraham Silberschatz., Database System Concepts. Tata McGraw Hill. New Delhi: 2006. 4. Gerald V. Post., Database Management Systems. Tata McGraw Hill. New Delhi: 2006. 5. Leon & Leon., Database Management Systems. Vikas Publications. New Delhi: 2007. Journals: 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam. Information Technology, New Delhi. Computers Today, New Delhi. Data Quest, New Delhi.

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Bachelor of Business Management (BBM)

IV. Trimester S. No. 1 Course Code

MURBM -401 MURBM -402 MURBM -403 MURBM -404 MURBM -405 MURBM -406

Name of the Course

Principles of Management Self Awareness and Personality Development Banking Theory & Practice Cost Accounting Environmental Management Business Statistics-I

2 3 4 5 6

CBA= Current Business Affairs, SS= Soft Skills consists of Study and Presentation Skills.

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MURBM-401: PRINCIPLES OF MANAGEMENT The main objective of the course is to present modern concepts of management to the students and help them to develop skills in analysis of business organizations both in terms of their internal functioning and interaction with the environment. Unit I: Introduction to Management: Significance - Administration vs. Management - Process of Management - Management Thought - Principles of Management. Unit II: Planning: Nature, Objectives and Significance - Types and Process of Planning - Decision making and forecasting, Steps in Decision making - Management by objectives (MBO). Unit III: Organizing: Nature, Significance and Types - Principles of Organizing, Delegation, and Decentralization of Authority, - Line and Staff functions. Staffing Concept and Importance. Unit IV: Directing: Leadership, Styles and Theories of leadership - Blake and Moutons Managerial Grid. Unit V: Controlling: Meaning and Importance, Process, Methods, Features of effective controlling, controlling Techniques. Case Analysis Text Book: Harold Koontz & Heinz Weirich., Essentials of management. Tata McGraw Hill Publishing Company. New Delhi: 2007.
Reference Books: 1. 2. 3. 4. 5. Stoner , Freeman and Gilbert ., Management. Prentice Hall of India Pvt. Ltd. New Delhi: 2000. Sherlakar ., Principles and Practice of Management. Himalaya Publishing House Ltd. New Delhi: 1997. Tim Hannagan., Management Concepts & Practices. MacMillan India Ltd. New Delhi: 2002. Balasubrahmanian. N., Management Perspectives. MacMillan India Ltd. New Delhi: 2002 Terry and Franklin., Principles of Management. AITBS Publishers. New Delhi: 2002.

Journals 1. 2. 3. 4. 5. 6. 7. GITAM Journal of Management, GITAM University, Visakhapatnam. Indian Management, New Delhi. Business Manager, Alwar. Vikalpa, Ahemadabad. Harward Business Review, Boston, USA. Business today, New Delhi. Business World, New Delhi.

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MURBM-402: SELF AWARENESS AND PERSONALITY DEVELOPMENT The objective of this paper is to enable the Student to gain an insight into self and the process of Personality Development and explain the factors that determine personality. Unit I: Personality - Nature and Importance; Individuality; Character; Determinants of Personality Hereditary Potentials Environmental Influences Situational Factors Unit II: Self Esteem - Know Yourself Develop Self Esteem Face and Accept Reality Accept Yourself; Self Improvement Plan to improve yourself Visualize your best self Long term goals Short term objectives Action Plans; Developing Positive Attitudes Development of Attitudes Learning Attitudes Improve your attitudes Coping with other peoples negative attitudes; Unit III: Self Motivation - Sources of Motivation Willingness to work Unpleasant tasks Responsibility Dependability; Self Management Efficient work habits Time Management Resource Management Stress Management; Thinking Skills Thinking Defined Higher-order thinking abilities Critical thinking Creative thinking Decision Making Problem Solving; Unit IV: Transactional Analysis - Nature and Importance Ego States Life Positions Transactions; Johari Window Nature and Importance Johari Window as a Model of Interpersonal Interactions; Unit V: Emotional Intelligence: Nature and Importance IQ versus EQ Components of Emotional Intelligence Self regulation Self Awareness Motivation Empathy Social Skills. Case Analysis (Not Exceeding 200 words) Text Book: Wallace and Masters., Personal Development for Life and Work. 8th Edition.Thomson. 2004.
Reference books: 1. 2. 3. 4. Robbins, Stephen, & Sanghi.S., Organizational Behavior. Pearson Education. 2007. Whetten & Cameron., Developing Management Skills. 7th Edition. Prentice-Hall India. 2008. Clegg, Brian., Personal Development. Kogan Page Ltd. 2004. McGrath, E H., Basic Managerial Skills for All. 6th Edition. Prentice-Hall India. 2003.

Journals: 1. GITAM Journal of Management, GITAM University, Visakhapatnam. 2. Harvard Business Review. 3. ICFAI Journal of HRM. 4. HRM Review.

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MURBM - 403: BANKING THEORY & PRACTICE The objective of this course is to make the student to know about the banking theory and its practice Unit I: Indian banking system: Public sector banks in India, private sector banks in India, Indian banks operations abroad. Local Area Banks, Pre-reforms development. Unit II: Commercial Banks: Nationalization of commercial banks in India; Functions of the Commercial banks; Balance sheet of a commercial bank Credit creation Unit III: Central banking: Legal Framework - Functions of central bank Instruments of monetary policy Bank rate Open market operations Unit IV: Banker Customer relationship: Types of Accounts Savings Current Fixed Deposits single, joint, minor, proprietor, partnerships, limited companies; KYC requirements; Banker. Unit V: Banking Practices: Obligations; duties of a banker; rights of banker, Claytons Rule; guidelines for writing cheques endorsements; Banking Ombudsman Scheme, 2006 Case Analysis not exceeding 200 words Text Book: Vijayaraghavan Iyyengar., Introduction to Banking. Excel Books. New Delhi: 2007. Reference Books: 1. Shekhar & Shekhar., Banking Theory and Practice. Vikas Publishing House. New Delhi: 2007. 2. P.K. Srivastav., Banking Theory and Practice. Vikas publishing House. New Delhi: 2008. 3. Sundaram & P.N. Varshney., Banking theory law and practice. S Chand & Co. New Delhi: 2001. 4. Khubchandani., Practice and law of Banking. MacMillan. New Delhi: 2006. 5. Jyothsna Sethi and Nishwan Bhatia., Elements of Banking and Insurance. Prentice Hall India, New Delhi: 2001. Journals: 1.GITAM Journal of Management, Visakhapatnam. 2.The journal of Banking Studies, Mumbai. 3.IBA Bulletin, Indian Banks Association, Mumbai.

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MURBM-404: COST ACCOUNTING The objective of this course is to enable the students to acquaint themselves with the various methods of ascertainment of cost and techniques of cost control UNIT I: Nature and Scope of Cost Accounting and Management Accounting: Cost Accounting vs. Management Accounting vs. Financial Accounting. Significance of Cost Accounting. UNIT II: Elements of costs: Direct and Indirect Material Cost- Issue of Materials- Pricing Methods- Labour cost- Direct and Indirect Labour Cost- Systems of Payment of Wages Overheads-Classification, Allocation and Apportionment of Overheads.(NP) UNIT III: Preparation of Cost Sheet: Preparation of Cost Sheet classification of costs prime cost works cost cost of production cost of sales Preparation of Cost sheet for special work orders (NP) UNIT IV: Methods of Costing: Job/Batch/ Contract Costing Accounting Treatment of Profit on Incomplete Contracts. (NP) UNIT V: Process Costing: Process and Procedure - Abnormal Loss and Abnormal Gain Accounting treatment. (NP)
Text Book: S.P. Jain & K.L. Narang., Cost and Management Accounting. Kalyani Publishers. New Delhi: 2006. Reference Books: 1. 2. 3. 4. 5. 6. Lal Nigam & Sharma., Advanced Cost Accounting. Himalaya Publishing House. Mumbai: 2005. Tukaram Rao., Cost Accounting. New Age international, New Delhi: 2005. Khan & Jain., Cost Accounting. Tata Mc-Graw Hill Publishing House. New Delhi: 2005. Shanna, Shashi K. Gupta., Management Accounting. Kalyani Publishers. New Delhi: 2005. S.N. Maheswari., Management Accounting. S. Chand Publications. New Delhi: 2005. S.K. Chakravarthy., Cost and Management Accounting. New Central Book Agency Ltd. Calcutta : 2004.

Journals: 1. 2. 3. 4. 5. GITAM Journal of Management. GITAM University. The Chartered Accountant, New Delhi. The Management Accountant, Kolkata, Journal of Management Accounting and Research, Jaipur. Indian Journal of Commerce, IGNOU, New Delhi

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MURBM-405: ENVIRONMENTAL MANAGEMENT This course is designed to make the student alert about the environment where he lives and the importance of protecting the environment from pollution Unit I: Environmental Management: Importance of Environment and its Management Fundamentals concerning environment. Ecosystem structure and functional components. Sustainable development. Unit II: Science of Environment: concepts of Global warming, Ozone Depletion, climate change. Sources, effects & control of air, water, soil pollution. Unit III: Environmental Management System: Principles and Certification of EMS, Environmental standards; ISO 14000 Series, Environmental audit. Green rating projects. Unit IV: Environmental Ethics: Introduction, anthropocentricism and Eco Centralism Indian Scenario, Deep ecology. Unit V: Environmental Law: Introduction Stockholm conference, The Earth summit agreements Environmental Governance in India since 1972, Environmental protection and fundamental rights, public interest litigation public participation. Text Book N. K. Uberoi., Environmental Management. Excel Books, New Delhi: 2008.
Reference Books: 1. Bala Krishna Moorthy., Environmental Management. PHI, New Delhi: 2007. 2. North Klaus., Environmental Business Management. ILO, Geneva. Management Series No.30. Journals: 1. GITAM Journal of Management, GITAM University, Visakhapatnam. 2. The ICFAI Journal of environmental economics. 3. The ICFAI Journal of environmental law.

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MURBBM 406 BUSINESS STATISTICS I Objectives: The objectives of the course are to enable the students to develop basic knowledge and understand some basic statistical techniques while solving business problems. UNIT- I: Measures of central tendency - Introduction, Arithmetic mean, median, mode, geometric mean, harmonic mean UNIT- II: Measures of Dispersion - Introduction, Range, Quartile deviation, Mean deviation, Standard deviation, combined mean and combined standard deviation. UNIT- III: Correlation Analysis - Introduction, types of correlation, Methods of Correlation analysis - Scatter diagram method, Karl Pearsons correlation coefficient, Coefficient of determination, Spearmans rank correlation coefficient. Unit IV: Regression Analysis - Introduction, Types of regression models, Significance of Regression Analysis, Methods of finding Regression Equations Least Squares and Using Regression Coefficient methods, Prediction using the Regression Equations. UNIT-V: Index numbers - Introduction, Characteristics and Uses of index numbers, Types of Index Numbers Laspyre, Paasches, FishersMarshall Edgeworth,Dorbish and Bowley, Limitations of index numbers. Note: Proofs of theorems and derivations of problems and distributions are excluded. Text Book: J.K Sharma, Business statistics, Pearson Education, New Delhi., 2009 Books Recommended: 1. S.C. Gupta &Indra Gupta, Business Statistics, Himalaya Publishing House, Hyderabad 2007 2. david M.Levine, david Stephan Timothy C.Krehbiel, Mark l Berenson,Statistics for managers using Micro soft Excell, Prentice Hall India Pvt, New Delhi, 2007 3. Amir D.Aczel, Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw Hill, New Delhi, 2006 4. S.P. Gupta &M.P. Gupta, Business Statistics, Sultan Chand & Sons, New Delhi, 2000 5. Anand Sharma, Statistics for management, Himalaya Publishing House, New Delhi, 2008 6. Padmalochan Hazarika, Business Statistics, S.Chand & Company Ltd., Ram Nagar, New Delhi.,2002 7. R.S.Bharadwaj, Business Statistics, Excel Books, New Delhi, 2001 Journal: 1. American Statistician, American Statistical Association, USA. 2. Journal of the American Statistical Association, American Statistical Association, USA 3. Journal of Mathematics and Statistics, Science Publications, USA 4. Annals of the Institute of Statistical Mathematics, Springer Netherlands, Netherlands

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Bachelor of Business Management (BBM)

V. Trimester S. No. 1 2 3 4 5 6 Course Code

MURBM -501 MURBM -502 MURBM -503 MURBM-504 MURBM -505 MURBM -506

Name of the Course

Organizational Behavior Insurance Management Management Accounting Legal Aspects of Business International Business Environment Business Statistics-II

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MURBM -501: ORGANIZATIONAL BEHAVIOR The objective of this course is to make the student to understand the concept of Organizational Behavior (OB) and appreciate the foundations of Individual and group Behavior. Unit I: Introduction-Organizational Behavior Nature Significance Systematic Study; Foundations of Individual Behavior Ability Learning; Attitudes Types of Attitudes Unit II: Perception and Motivation-Perception Nature; Factors Influencing Perception; Perception and Individual Decision-Making Motivation Nature; Theories of Motivation Hierarchy Needs Theory Two-Factor Theory Expectancy Theory; Applications of Motivation MBO Monetary Incentives. Unit III: Foundations of Group Behavior-Groups Nature Classification; Stages of Group Development Group Structure Group Decision-Making; Leadership Nature Theories Trait Theories Behavioral Theories Unit IV: Organizational Structure- Organization Structure Nature Work Specialization Departmentalization Chain of Command Span of Control Centralization and Decentralization; Organizational Designs The Simple Structure The Bureaucracy The Matrix Structure The Team Structure The Virtual Organization The Boundary less Organization Unit V: Organizational Culture and Change Management-Organizational Culture Nature Cultures Functions Creating and Sustaining Culture; Organizational Change Forces for Change Managing Planned Change Resistance to Change; Approaches Lewins Model Kotters Plan for Implementing Change Organizational Development. Case let (Not Exceeding 200 Words) Text Book Robbins, Stephen, & Sanghi, S., Organizational Behavior. Pearson Education. 2007. Reference Books: 1. 2. 3. 4. Brooks, Ian., Organizational Behavior. 3rd Edition. Pearson Education. 2007. Jones, G R., Organizational Theory, Design, and Change. 5th Edition. Pearson Education. 2007. McShane, Glinow & Sharma., Organizational Behavior. 3rd Edition. Tata McGraw-Hill. 2007. Pareek, Udai., Understanding Organizational Behavior. 2nd Edition, Oxford University Press. 2007.

Journals: 5. GITAM Journal of Management, GITAM University, Visakhapatnam 6. Harvard Business Review, New Delhi 7. HRM Review, Hyderabad

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MURBM-502: INSURANCE MANAGEMENT Objective of this course is to understand and acquire basic knowledge about Risk Management, theory and practice of Life and Non-Life Insurance Unit I: Risk Vs Uncertainty- Kinds and Classification of Risk Methods of Handling Risk Meaning of Risk Management Steps in the Risk Management Process - The changing scope of Risk Management. Unit II: Definition of Insurance- Basic Characteristics of Insurance Fundamental Legal Principles of Insurance Requirements of Insurance Contract Benefits of Insurance to Society. Unit III: Life Insurance- Principles of Life Insurance Types of Life Insurance Variation of Life Insurance. Unit IV: General Insurance- Principles of General Insurance Fire, Marine, Motor, Engineering, Miscellaneous, Liability and Agricultural Insurance. Unit V: Insurance Company Operations- Rate Making Underwriting- production Claim Settlement.
Case let (Not Exceeding 200 Words)

Text Book George E. Rejda., Principles of Risk Management and Insurance. Pearson Education. Tenth Edition. 2007
Reference Books: 1. Dr. P. Gupta., Insurance and Risk Management. Himalaya Publications.2004. 2. M. N. Mishra., Insurance Principles and Practice. S.Chand & Co. New Delhi: 2002. 3. Insurance Institute of India. Principles of Insurance. Mumbai. 4. Insurance Institute of India. Practice of Life Insurance. Mumbai. 5. Insurance Institute of India Practice of General Insurance. Mumbai. 6. T.T Seth., Insurance Principles and Practice. S. Chand & Co. New Delhi: 2001. Journals: 1. Dyan Jyothi, National Insurance Academy, Pune. 2. GITAM Journal of Management, GITAM University, Visakhapatnam. 3. ICFAI Journal of Risk & Management, Hyderabad. 4. Insurance Chronicle, ICFAI, Hyderabad. 5. Insurance Times, Kolkata. 6. Yogakshema, LIC of India, Mumbai.

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MURBM 503: MANAGEMENT ACCOUNTING The objective of this course is to enable the students to acquaint themselves with the various techniques of financial and cost control. Unit I: Analysis of financial statements- Introduction to analysis of Financial StatementsConstruction and Analysis of Funds flow & Cash low Statements Analysis of Common Size Statements. (NP) Unit II: Ratio Analysis Ratio Analysis - types of ratios Need for ratio analysis -Liquidity ratios Leverage ratios profitability ratios Turnover ratios interpretation of ratios managerial uses of ratios. (NP) UNIT III: Cost Behavior - Analysis and Classification of Costs- Fixed Cost- Variable Costsincremental Cost- Differential Costs- Opportunity Cost- Cost-Volume-Profit Analysis- Break Even Point- (NP) UNIT IV: Managerial Applications of Break Even Point- Decisions involving Alternative ChoicesMake or Buy Decision- Exploring New Markets- Determination of Sales Mix- Addition or Deletion of a Product. (NP) Unit V: Budgeting - Meaning of a Budget- Budget, Budgeting and Budgetary control Essentials of a Budgetary Control- Master Budget- Flexible Budget- Production and Sales Budget- Zero Based Budgeting. (NP) Text Book S.N. Maheswari., Management Accounting. S. Chand Publications. New Delhi: 2007. Reference Books:
1. 2. 3. 4. 5. Khan & Jain., Cost Accounting. Tata Mc-Graw Hill Publishing House. New Delhi: 2007. Lal Nigam & Shanna., Advanced Cost Accounting. Himalaya Publishing House. Mumbai: 2007. Shanna, Shashi K.Gupta., Management Accounting. Kalyani Publishers. New Delhi: 2007. S.P. Jain & K.L. Narang., Cost and Management Accounting. Kalyani Publishers. New Delhi: 2008. Tukaram Rao., Cost Accounting. New Age international. New Delhi: 2007.

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MURBM-504: LEGAL ASPECTS OF BUSINESS The objective of this course is to make the student aware of the various laws relating to the business that can be applied. Unit I: Importance of Contract Act- Meaning and kinds of Contract Essentials of a Contract Offer and Acceptance Free Consent Capacity of the Parties Lawful Consideration Legality of Object Performance of contract discharge of contract Quasi Contract. Unit II: Sale of Goods Act- sale and Agreement to Sell Conditions and Warranties Transfer of Property Rights of Unpaid Seller Law of Agency Definition Kinds of Agents Creation of Agency Rights and Duties of agent and principal Termination of Agency. Unit III: Partnership Act 1932- Meaning and Scope Partnership formation of Partnership Registration of partnership - Kinds of partners dissolution of a partnership firm. Unit IV: The Negotiable instruments Act, 1881- Meaning of Negotiable Instrument Types parties (Holders and Holder on due course) Negotiation (Endorsement and kinds of endorsement) - Discharge and modes of Discharge. Unit V: Company Law- Definition and kinds of companies formation and advantages of incorporation of a company Memorandum of Association Articles of Association Prospects Winding up of a company. Case Law (Not Exceeding 200 words) Text Book Gulshan & G.K. Kapoor., Business Law. New Age Publishers. New Delhi: 2005.
Reference Books 1. Gulshan .S.S., Business Law. Excel Books. New Delhi: 2006. 2. Avatar Singh., Principles of Mercantile Law. Eastern Book Company. Lucknow: 2007. 3. N.D. Kapooor., Business & Corporate Laws. Sultan Chand . New Delhi: 2006.

Journals
1. GITAM Journal of Management, GITAM University, Visakhapatnam. 2. The Chartered Accountant, New Delhi. 3. The Management Accountant, Kolkata.

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MURBM-505: INTERNATIONAL BUSINESS ENVIRONMENT The primary objective of this course is to acquaint the students of the emerging global trends in business environment. Unit I: International Business- An Overview - Globalization Introduction to the field of International Business, Significance, and Modes of international business. Unit II: Comparative Environmental Framework- Cultural Awareness, Identification and Dynamics of culture, Strategies for Dealing with Cultural Differences Economic Description of Countries Political and Legal Environment Unit III: Trading Environment of International Trade- Free Trade Vs Protection- Tariff and Non-tariff Barriers Trade Blocks; World Trade Organization Its Origin, Objectives and Functioning. Unit IV: Balance of Payments- Concept, Components of BOP, Disequilibrium in BOP Causes for disequilibrium and Methods to correct the disequilibrium in Balance of Payment. Unit V: Foreign Exchange Market- Nature of transactions in foreign exchange market and types of players Major foreign exchange instruments - Exchange rate determination (NP) Case let (Not Exceeding 200 Words) Text Book Daniel, John D and Rdebangh, Lee H., International Business. 6th edition. Addision Wesley. New York: 2007. References: 1. Charles W. L. Hill, Irwin ., International Business. 3rd Edition. McGraw-Hill. 2000. 2. Francis Cherunilam., International Business Environment Himalaya Publishing House. 2008. 3. K.Aswathappa., International Business. Tata Mc-Graw Hill Publishing Company Ltd. New Delhi: 2004. 4. Michael R. Czinkota, Iikka A. Ronkainen & Michael H. Moffett., International Business. Cengage Learning. 2008. 5. Sundaram & Black., International Business Environment- The Text and Cases. Prentice Hall of India. Journals: 1. Foreign Trade Review, IIFT, New Delhi 2. GITAM Journal of Management, GITAM University, Visakhapatnam 3. Global Business Review, New Delhi

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MURBBM 506 BUSINESS STATISTICS - II Objectives: The objectives of the course are to enable the students to develop knowledge and understand some basic statistical techniques & to apply these techniques in solving business problems. UNIT I: Time series analysis Introduction, Components of a time series Secular trend, Short term, Random or Irregular variations, Measurement of trend Free hand method, Method of linear Curve fitting by the principle of least squares, Method of Semi - Averages and Moving average. UNIT II: Probability Permutation and Combination, Introduction, Definitions of various terms, Types of probability, Bayes Theorem. UNIT III: Random variable and Probability Distribution Definition, Probability distribution of discrete and continuous random variable, Mean and Variance. UNIT IV:Discrete distribution Introduction, Binomial distribution, Poisson distribution, Mean and Variance. UNIT V: Continuous distribution and Introduction to hypothesis Normal distribution, Properties of Normal distribution, Area under Standard Normal Probability Curve and Importance of Normal Distribution. Introduction to Hypothesis, Types of Hypothesis, Type I error and Type II error. Note: Proofs of theorems and derivations of problems and distributions are excluded. Text Book: J.K Sharma, Business statistics, Pearson Education, New Delhi., 2009 Books Recommended: 1. S.C. Gupta & Indra Gupta, Business Statistics, Himalaya Publishing House, Hyderabad 2007 2. David M.Levine, david Stephan Timothy C.Krehbiel, Mark l Berenson,Statistics for managers using Micro soft Excell, Prentice Hall India Pvt, New Delhi, 2007 1. Amir D.Aczel, Jayavel Sounderpandian, Complete Business Statistics, Tata McGraw Hill, New Delhi, 2006 2. S.P. Gupta &M.P. Gupta, Business Statistics, Sultan Chand & Sons, New Delhi, 2000 3. Anand Sharma, Statistics for management, Himalaya Publishing House, New Delhi, 2008 4. Padmalochan Hazarika, Business Statistics, S.Chand & Company Ltd., Ram Nagar, New Delhi.,2002 5. R.S.Bharadwaj, Business Statistics, Excel Books, New Delhi, 2001 Journal: 1. American Statistician, American Statistical Association, USA. 2. Journal of the American Statistical Association, American Statistical Association, USA 3. Journal of Mathematics and Statistics, Science Publications, USA 4. Annals of the Institute of Statistical Mathematics, Springer Netherlands, Netherlands

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Management (BBM)

VI. Trimester S. No. 1 2 3 4 5 6 Course Code

MURBM -601 MURBM -602 MURBM -603 MURBM -604 MURBM -605 MURBM -606

Name of the Course

Operation Management Human Resource Management Financial Management Marketing Management Research Methodology Decision Support System

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MURBM-601: OPERATION MANAGEMENT The objective of this course is to enable the students to understand the basic principles and techniques of Operations Management. UNIT I: Production and Operations management -Scope of Production and Operations managementEvolutionary Milestones- Types of Manufacturing systems- Services operations. UNIT II: Production planning and control (PPC) -Stages in PPC- Aggregate planning Basics of Project Management- Concept of Maintenance Management and Industrial Safety UNIT III: Plant Location and Layout Planning- Plant Location -Factors affecting Plant location- Plant capacity - Supply chain Management -Types of Layouts. UNIT IV: Productivity- Basic concepts of Productivity- Work Study- Method Study- Work Measurement. UNIT V: Materials Management & Quality Management Introduction to Materials Management- Costs associated with Inventory- Economic Ordering Quantity- ABC Analysis, Basic concepts of Total Quality Management (TQM)-Acceptance Sampling- Control Charts, JIT Production systems. Case involving problems Text Book K.Aswathappa & K.Sridhara Bhat., Production and Operations Management. Himalaya Publishing House, New Delhi: 2008. Reference Books 1. Adam, E, Everette, Ebert, J, Ronald, Jr., Production and Operation Management. Prentice Hall of India Pvt Ltd, New Delhi: 2007. 2. Buffa, S.Elewood, Sarin, K, Rakesh., Modern Production. John Wiley & Sons, 2006. 3. Gaither, Norman ., Production and Operation Management. The Dryden Press, Chicago: 2006. 4. R. Panner Selvam., Production and Operation Management. Prentice-Hall of India(P) Ltd, New Delhi: 2007. 5. Mhulemann, Alan, Oakland, John, Lockery, Keith., Production and Operation Management . Macmillan India Ltd: 2007. 6. Nair, N.G., Production and Operation Management. Tata Mc-Graw Hill, NewDelhi:2007. Journals 1. International Journal of Operations and Quantitative Management, USA. 2. Journal of Applied Mathematics and Stochastic Analysis ,Hindawi. 3. Laghu Udyog Samachar, A Journal of small scale Industries, New Delhi. 4. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.

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MURBM-602: HUMAN RESOURCE MANAGEMENT The objectives of this course are we will work on these in class. Some objectives I would include are: To analyze the conflicting demands on human resource management and the values underlying those conflicting demands. To make ethical decisions on complex human resource management issues. To apply theoretical perspectives to practical problems in HRM. Unit I: Introduction to Human Resource Management: Concept, Significance, Scope and functions, Role of HR manager. Unit II: Human Resource Planning: HRP, Forecasting methods, Personnel policy, Manpower inventory, Recruitment, Selection. Unit III: Development: Individual and Organizational development, Training Methods, process and HRD interventions, Performance Appraisal Methods. Unit IV: Employee Compensation: Principles and Methods of Payment Incentives and Rewards.
Unit V: Industrial Relations: Approaches to IR, Legal frame work of IR, Management of Discipline and Grievance Handling, Collective Bargaining Case analysis not Exceeding 200 words

Text Book: Flippo, Edwin B., Personnel Management. McGraw Hill Book Company Ltd. Tokyo: 1998.
Reference Books: 1. Biswajeet Pattanayak., Human Resource Management. Prentice Hall of India Pvt, Ltd. 2. Aswathappa, K., Human Resources and Personnel Management. Tata McGraw Hill Pub. Comp. Ltd, New Delhi:1999. 3. Subba Rao, P., Essentials of Human Resource Management and Industrial Relations. Himalaya Publishing House. Mumbai: 2000. 4. Rao, V.S.P., Human Resource Management. Excel Books, New Delhi: 2000. 5. Fisher, Schaenfeldt & Shaw., HRM. All India Publishers & Distrobutors, Chennai: 1997. Journals: 1. 2. 3. 4. 5. 6. GITAM Journal of Management, GITAM University, Visakhapatnam. Personnel Today Human Capital Indian Journal of Industrial Relations HRD Newsletter Business Manager

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MURBM-603: FINANCIAL MANAGEMENT The objective of this course is to familiarize the students with the basic concepts and practices of Financial Management. Unit I: Nature of Financial Management: Meaning Nature Objectives Scope- Functions of Financial Management Financial forecasting Financial Planning Time Value of Money. (NP) Unit II: Financing Decisions: Sources of Finance - Cost of Different Sources of Finance - Cost of Debt - Cost of Preference Capital - Cost of Equity Share - Cost of Retained Earnings - Weighted Average Cost of Capital Capital structure financial and operational Leverage (NP) Unit III: Investment Decision: Basics of Capital Budgeting - Appraisal and Evaluation of Long Term Investment Proposals - Pay Back Method - Accounting Rate of Return - Internal Rate of Return - Net Present Value - Profitability Index. (NP) Unit IV: Working Capital Management: Concept of Working Capital - Determinants of Working Capital - Operating Cycle Statement showing the Working Capital Requirement (NP) Unit V: Dividend Policy: Stable Dividend Dividend Theories - Factors Influencing Dividend Policy Issues in Dividend Policy - Bonus Shares. Text Book: R.K. Sharma & Shashi K.Gupta., Financial Management. Kalyani Publications. Ludhiana: 2007. Reference Books: 1. 2. 3. 4. I.M. Pandey., Financial Management. Vikas Publications Print, New Delhi: 2007. M.Y. Khan & P.K. Jain., Financial Management. Tata McGraw Hill, New Delhi: print, 2006. S.N. Maheswari., Financial Management. Sultan Publications. New Delhi: Reprint.2006. J.C. Van Horne., Fundamentals of Financial Management. Pearson Education. New Delhi: 2007. 5. Y.K. Bhalla., Financial Management & Policy, Anmol Publications (P) Ltd. New Delhi: 2006. Journals: 1. GITAM Journal of Management, Visakhapatnam. 2. Chartered Financial Analyst - ICFAI - Hyderabad. 3. Journal of Accounting and Finance - Research Development Association, Jaipur.

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MURBM-604: MARKETING MANAGEMENT This course gives an overview of marketing concepts & principles, and focuses on enabling the students to apply the key concepts to practical business situations. Unit I: Overview of Marketing: Introduction to Marketing Definition, Nature, Scope & Importance of Marketing Approaches to the study of Marketing Recent trends in Marketing. Unit II: Marketing Environment: Analyzing Macro & Micro environment Consumer Behavior Factors influencing buyer behavior buying process Segmenting Targeting & Positioning. Unit III: Marketing MIX: Elements of the marketing Mix Product Classification of Products New Product Development Product Life Cycle Unit IV: Pricing: Factors influencing Pricing Pricing Objectives Methods of Pricing Channels of Distribution definition Need Types of channels Unit V: Promotion: Nature and Importance of promotion - Promotional Mix Managing Advertising, Sales Promotion, Personal Selling, Public Relations & Direct Marketing IMC Case Analysis not Exceeding 200 Words Text Book: Philip Kotler & Kevin Lane Keller., Marketing Management. Prentice Hall of India Pearson Education.
Reference Books: 1. 2. 3. 4. 5. 6. Kerin, Hartley & Rudelius .,Marketing. The Core 1st edition: 2001. Perreault ., Basic Marketing. Tata Mc Graw hill 15th edition :2008. Armstrong, Gary and Philip Kotler., Principles of Marketing, Prentice Hall, New Delhi:2006. Etzel ., Marketing Concepts & Cases. Tata Mc Graw Hill, 13th edition, 2008. Tapan K Panda., Marketing Management Text & Cases Excel Books, 2nd edition. 2007. S H H Kazmi .,Marketing Management Text & Cases ; Excel Books ; 1st edition; 2007.

Journals: 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam Vikalpa, IIM, Ahmedabad Management Review, IIM, Bangalore Global Business Review, International Management Institute, New Delhi.

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MURBM-605: RESEARCH METHODOLOGY The objective of this course is to familiarize the student with the concepts and the techniques of Social Research Methodology. Unit I: Introduction: Meaning, Objectives and Approaches Types of research research Process Defining the Research Problem Techniques of Defining the Research Problem Need for Research Design - Features of a Good Design - Types of Research Design. Unit II: Sampling: Census Survey Steps in Sampling Design- Criteria for Sampling Procedure Characteristics of a Good Sample Design Different types of Sampling Design. Unit III: Measurement and Scaling Techniques: Measurement in Research Measurement Scales Sources of Errors _ Techniques of Developing Measurement Tools Scaling - Important Scaling Techniques. Unit IV: Methods of Data Collection: Collection of Primary Data through Questionnaire method, Schedules other methods of Data Collection - Difference between Questionnaire and Schedule Secondary Data Collection Selection of Appropriate Method for Data Collection. Unit V: Processing of Analysis of Data: Problems in Processing Elements / Types of Analysis Report Writing Significance of Report Writing Steps in Report Writing Layout of the Research Report. Text Book: Kothari, C.R., Research Methodology Methods and Techniques, Wishwa Prakashan, New Delhi Reference Books: 1. Krishnaswami, O.R., Methodology of Research in Social Sciences. Himalaya Publishing House. Mumbai. 2. Brayman., Research Methods. Oxford University Press. New Delhi: 2005. 3. Wilkinsan and Bhandarkar., Methodology and Techniques of Social research. Himalaya Publishing house. New Delhi: 2005. 4. Boyd, Westfall and Stouch; Marketing Research. Text and cases. All India Travel Book Sellers. New Delhi: 2005. 5. R.S. Dwivedi., Research Methodology in Behavioral Science. Macmillan India ltd. New Delhi: 2005. Journals : 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Electronic Journal of Business Research Methods, Cass School of Business, City University London, UK. 3. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of Education, London, UK 4. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi.

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MURBM-606: DECISION SUPPORT SYSTEMS The objectives of this course are by the end of the course, the student should be able to describe the generic characteristics of DSSs and recognize various cases of DSSs. To understand variety of knowledge management techniques that can be used in decision support Should be able to develop a decision support system Unit I: Introduction to DSS: Decision and Decision Makers Decisions in the Organization Unit II: Modeling Decision Processes: Group Decision Support and Groupware Technologies, Executive Information Systems Unit III: Expert Systems and Artificial Intelligence: Knowledge Engineering and Acquisition Unit IV: Introduction to the Data Warehouse: Data Mining and Data Visualization. Unit V: The Systems Perspective of a DSS: Designing and Building Decision Support Systems, Implementing and Integrating Decision Support Systems. Practicals on spreadsheet based DSS Text Book:
George M. Marakas., Decision Support Systems in the 21st Century. Prentice Hall of India. New Delhi:2007 Reference Books: 1. Janakiraman., Decision Support Systems. Prentice Hall of India. New Delhi: 2006. 2. Vicki L Sauter., Decision Support Systems. Wiley. New Delhi: 2005. Journals: 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam Information Technology, New Delhi Computers Today, New Delhi. Data Quest, New Delhi.

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VII. Trimester

S. No. 1 2 3 4 5 6 7

Course Code MURBM -701 MURBM -702 MURBM - 703 MURBM - 704 MURBM - 705 MURBM - 706 MURBM -707

Name of the Course Foreign Language Business with China Creativity and Innovation Leadership Management of Technology Stock Markets and Operations E-Commerce

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MURBM 701: FOREIGN LANGUAGE

The Primary objective of this course is to acquaint the students of the emerging global trends in business environment

In the Students book - 4 Units (based on 4 stories )- Each Unit : 5 Lessons -1 Bilan( Review) At The End of the Book:-Specific Grammar- Conjugation table (Verbs)-Vocabulary Index. -The Exercise: Tests, Documents and Revision of Exercise on the 5 lessons of each unit. Specific Grammar: Recapturing of all the grammar acquired. It can be referred for all verification or review.- Conjugation of Verbs: All types of verb conjugation in respect to tense.-Vocabulary Index : All the nouns, adjectives, verbs, prepositions at the adverbs present in the book can be referred in the book. UNIT I Lessons: 1. Rencontres (Meeting) 2. Sympathies (Likings) 3. Gots et prfrence. (Taste & Preferences) 4. Accords et dsaccords (Agreement & disagreement) 5. Surprise (Surprises) Grammar: 1.Definite & Indefinite Article, 2.number & gender of nouns and adjectives, 3.conjugation of the verbs in present. Communication: To know people, -to invite & respond to an invitation, to describe people. Civilization: Paris, monuments and public places-The life of French people & their profession. UNIT II Lessons 1.La maison de campagne(The house at the country side) 2. Repas a Broussac (Meal at Broussac) 3. Bruits et disparations. (Noise and disappearance) 3. Deguisements (Diguise) 5. Mardi Gras( shrove Tuesday,Carnival festival)Grammar:1.Partitive Articles 2.Demonstrative adjectives 3. Prepositions and adverbs of quantities and places,4. Toniques pronouns 5. Conjugation of imperatives 6. Pronominal verbs Communication:1.To express the orde and the obligations. 2. To evaluate and appreciate3. To congratulate and to thankCivilization:1. A region in France: la Bourgogne.2.Life in the countryside (Village) Text Book: Le Nouveau Sans frontiers Description Of Matriel : 1. Students text book (224 pages) 2. Students Exercise book (128 pages) 3. Professors reference book. 4. Cassettes (4 hours of Listening) optional.

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MURBM -702: BUSINESS WITH CHINA The course is designed to acquire knowledge on Importance of China in Global Economy, its Business Environment, HR, Managing Risk, Entry Strategies and successful management stories related to doing business in China that will help manage relationships with co-workers, bosses, and subordinates who have a China or East Asian background and interact with Chinese organizations. UNIT 1: Why China? Business Environment, Macroeconomic policies, Economic development of post liberal era. The political context UNIT 2: Worker behaviors, Group behaviors, Leadership, Cross-cultural communication (and influence), Power and politics, Conflict management and negotiation UNIT 3: Organizational structure, culture and change, attracting and retaining talent, Business communication, norms and attitudes, public relations in China. Dealing with corruption and financial crime, corporate governance UNIT 4: Assessing the market: pre-market entry, Investment risk, dealing with regulations and operational challenges, corporate structures and tax issues, UNIT 5: Case studies on Business Failures and Success of MNCs and Indian Firms Text Books: 1. Chris Torrens, Doing Business in China: A Guide to the Risks and the Rewards, Viva Books 2011, 2. Anuradha Dayal-Gulati and Angela Y Lee, Kellogg on China Strategies for Success, Kogan Page India, 2005. Reference Books: 1. Ambler T. et al. (2008): Doing Business in China; Routledge. Journals: 1. GITAM Journal of Management 2) Harvard Business Review 3) Far Eastern Economic Review

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MURBM-703 : CREATIVITY AND INNOVATION The objective of this paper is to make the students to understand the importance of Creativity and Innovation in Management. UNIT I:Perspectives on the Creative process: How to develop- ideas Strengthen your reasoning power Working Creatively Unlocking creativity. UNIT II: Creativity and Conformity: How management can develop and sustain a creative environment Managing Internal Entrepreneurs. UNIT III:Managing Creative People: Nurturing managerial creativity Creative decision Making and problem solving. UNIT IV:Recruiting and training a creative staff: How to find and retain creative people System for increasing inventiveness Training people to solve problems creatively. UNIT V: Innovation: Stimulating technological innovation Nurturing the Innovator The innovative spirit in an industrial setting. Text Book: A Dale Timpe, Creativity, Jaico Publishing House, Mumbai. Reference Books: 1. Tony Proctor, The Essence of Management Creativity, Prentice Hall of India, New Delhi. 2. Brian Clegg and Paul Birch, Crash course in Creativity, Kogan Page Limited, New Delhi. Journals: 1. GITAM Journal of Management 2. Journal for Marketing Research, New Delhi 3. Journal for Marketing, New Delhi

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MURBM-704 : LEADERSHIP Objectives: To enable the Student to: 1. To be more effective in leadership situations by helping he or she to better understand the complex challenges of leadership. 2. To better interpret leadership theory and research. 3. To appreciate practical advice on how to be a better leader. Unit I: Leadership As A Process-Leadership Nature Myths hindering leadership; Leadership Process The Interactional Framework for Analyzing Leadership; The Leaders The Followers The Situation; Leadership and Management; Assessing Leadership Measuring the effects of leadership Methods to study leadership; Unit II: Focus On The Leader-Power and Influence Sources of Leader Power Leader Motives; Influence Tactics Types of Influence Tactics; Leadership Traits Personality Traits and Leadership; Intelligence and leadership; Emotional Intelligence and Leadership; Unit III: Focus on Followers-Motivation Understanding and Influencing Follower Motivation; Satisfaction - Understanding and Influencing Follower Satisfaction; Unit IV: Focus on Situation- Characteristics of the Situation The Congruence Model Environmental Characteristics Situational Engineering; Contingency Theories of Leadership The Situational Leadership Model The Contingency Model The Path-Goal Model; Unit V: Leadership Skills-Basic Leadership Skills Learning from experience Communication Listening Assertiveness Providing Constructive Feedback Effective Stress Management Advanced Leadership Skills Delegating Managing Conflict Negotiation Problem-Solving Improving Creativity Team Building; Text Book: Hughes, Ginnett & Curphy, Leadership: Enhancing The Lessons of Experience, Tata McGraw-Hill, 5th Edition, 2006. Reference: 1. Yukl, Gary, Leadership in Organizations 6th Edition, Pearson Education, 2007. 2. Howell & Costley, Understanding Behaviors for Effective Leadership 2nd Edition, Prentice Hall Ltd., 2008. 3. Mansake, Fred, Secrets of Effective Leadership, Leadership Education and Development, 1999.

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MURBM-705: MANAGEMENT OF TECHNOLOGY

Unit-I: Management of Technology: concept, components, Features, Drivers, Significance, challenges and scope of MOT Unit-II :Technology Planning and Policy: Technology planning, Appropriate technology, Tools for technology analysis; Technology policy-2003, Status of Technology in India; Unit-III: Technology Acquisition and innovation: Methods of acquisition, Trends of Acquisition, Decisions of acquisition; Types and sources of innovation, Process of innovation. Unit-IV: Technology Transfer: Classification, Significance, Types and Process; Technology Transfer Model, Modes of Technology Transfer. Unit-V:Technology Diffusion and Absorption: Importance, Integrated diffusion strategy, Technology absorption and integrated absorption knowledge model. * Case Analysis/ Case Let Text Book: C.S.G.Krishnamacharyulu & Lalitha Rama Krishnan, Management of Technology- Text & Cases, Himalaya Publishing House, Mumbai, 2008. References: 1. P.N.Rastogi, Management of Technology, Response Books, Sage Publications, New Delhi, 2001 2. Robert Szakonyi, Technology Management, Viva Books Private Limited, New Delhi, 3006. 3. Amiya Kumar Bagchi, New Technology and the workers response, Sage Publications, New Delhi 4. Manik Kher, Coping with Technological Change, Response Books, New Delhi. Journals: 1.GITAM Journal of Management, GIM, GITAM University, Visakhapatnam 2. Indian Journal of Science and Technology, Chennai 3. Information Technology, New Delhi 4.Data Quest, New Delhi

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MURBM-706: STOCK MARKETS & OPERATIONS

(The objective of this course is to impart the knowledge on basic aspects of stock markets and their operations) Unit-I: History of stock exchanges- Regulation of stock exchanges- securities and contract regulation rules, 1957 SEBI Act recent amendments. Unit-II: Securities Exchange- Structured markets- investors interests-SEBI guidelines- National and stock exchange- NSE operations- Central exchange- NSE operations- central depository systemlisting of securities.

UNIT-III: Listing on the stock exchange- Introduction- listing requirements- eligibility- NRI investment- capital market open to foreign funds- listing agreement. UNIT-IV: Stock market operations and functions- specified groups- customers orders- trading ringblock book- contract note- settlement in specified list- J.S. Varma committee recommendationsDhanuka committee report. UNIT-V: Trading in the stock market- trading and settlement speculative traders vs. genuine investors- types of speculators- Brokers charges delivery/payment settlement procedure- National trade comparison and reporting system- emerging role of stock exchanges.

Text Book: Dr. V.A. Avadhani, Security Analysis and Portfolio Management, Himalaya Publishing House, Mumbai, 2010 Reference: Punithavathy Pandian, , Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi, 2010

Journals:
1. 2. 3. 4. 5. 6. 7. 8. GITAM Journal of Management, College of Management Studies, GITAM Finance India, Indian Institute of Finance, New Delhi. Vikalpa, IIM, Ahmedabad. Finance and Development, Washington Chartered Financial Analyst, ICFAI, Hyderabad Journal of Accounting and Finance, Jaipur Journal of Financial Management and Analysis, Mumbai The Journal of Applied Finance, ICFAI, Hyderabad.

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MURBM- 707: E-COMMERCE Objective of this course is to provide basic knowledge about E-Commerce, and make the student understand the latest trends in Electronic Commerce and the information technology involved in running E-Commerce. Unit I: Introduction to E-Commerce: Definitions Frame work - Types of E-Commerce-Benefits of ECommerce Limitations of E-Commerce. Unit II: Electronic Market Structure: Business Model of Electronic Marketing Procedure for Internet Shopping: Consumer Perspective Aiding comparison shopping. Unit III: B2C & B2B E-Commerce: Characteristics of Internet Surfers Customer Service in Cyberspace Characteristics of B2B EC Models of B2B Unit IV: Advertising in E-Commerce: On line Advertising Methods Advertising Strategies. Unit V: Electronic Payment Systems: Electronic Payment and Protocols Security schemes in Electronic Payment Systems Electronic Fund Transfer E-cash. Practicals on IV and V Units Text Book: Efraim Turban, David King, Jae Lee, Dennis Viehland., Electronic Commerce A Managerial Perspective. Pearson Education. New Delhi:3rd Edition. 2006. Reference Books: 1. 2. 3. 4. 5. Dr. C.S. Rayudu., E-Commerce E-Business. Himalaya Publishing House.2007. Gary P.Schneder., Electronic Commerce. Thomson Course Technology. 2006. David Whitley., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2005. Bajaj, K. K: Nag., Debjani, E-Commerce. Tata Mc-Graw Hill. New Delhi: 2005. Bhaskar, Bharat., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2005.

Journals: 1.GITAM Journal of Management , Visakhapatnam 2.Insurance Times, Kolkata 3.Yogakshema, LIC of India, Mumbai. 4.ICFAI Journal of Risk & Management, Hyderabad 5.Dyan Jyothi, National Insurance Academy, Pune.

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Bachelor of Business Management (BBM)

VIII. Trimester

S. No. 1 2 3 4 5 6 7

Course Code MURBM -801 MURBM -802 MURBM - 803 MURBM - 804 MURBM - 805 MURBM - 806 MURBM -807

Name of the Course Intellectual Property Rights Project Management Rural Management International Mangement Business Plan Prepration Knowledge Mangement Income Tax Law and Practice

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MURBM:801 -INTELLECTUAL PROPERTY RIGHTS (The objective of the course is to make the student aware of the intellectual property rights that an organization has to look for) UNIT-I: Introduction and conceptual framework of IPRs: Origin and evolution of IPRS conceptual framework of IPRs-Patents,Trade Marks,Copyrights, geographical indications. UNIT-II :International conventions and treaties: International instruments relating to patents; patent cooperation treaty, Budapest treaty. UNIT III :The legal regime of IPRS in India: Trademarks Madrid convention, Lisbon agreement Copyrights and neighboring rights Berne convention ,universal copyright convention . UNIT IV : IPRs & Emerging areas: The patent (Amendment) Act 2005 Geographical Indications , Protection of plant varieties ,Indian perspective - IPRs public Health, Traditional knowledge, Biological diversity, convention on Bio- diversity UNIT V: Specific case studies: Patent protection for pharmaceutical and Agricultural & chemical products ; Monsanto Vs Schmeiser; Basumathi ; Turmeric; Neem Text Book: B.L.Wadehra: Law relating to Patents , Trade Marks , Copy rights &Designs, Universal Publishing Company, 2006

Reference Books: 1. W.R.Cornish : Cases and materials on Intellectual Property law, Cambridge press 2005 2. JAYASRI WATAL : International Property Rights in the WTO and developing countries, oxford 20 3. WTO: The WTO dispute settlement procedures, Cambridge Press 2006 Journals 1. Focus WTO 2. ICFAI Journal of IPRs.

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MURBM-802: PROJECT MANAGEMENT

The objective is to learn concepts of project management, establishment of project management and project evaluation. Unit1: Concepts of Project Management - project management concept, categories of projects, project lifecycle, tools and techniques of project management, roles and responsibilities of project manager. Unit2: Establishing the Project-feasibility report - financial aspects of project preparation, technical aspects, finalization of project implementation schedule, evaluation of project profitability. Unit3: Contracting - accountability in project execution, contracts, 3Rs of contracting, tendering and selection of contracts, team building. Unit4: Project Implementation - project execution plan, project procedure manual, project control system, project scheduling and monitoring, monitoring contracts. Unit5: Project Evaluation, Reporting - project evaluation, project review meetings, project reporting, closing the contract, project extensions. Text Book: 1. Project Management, S.Choudhury, Tata Mc Grawhill Publishing Company Ltd, New Delhi, 2002 References: 1. Project Management, K. Nagarajan, New Age International (P) Ltd Publishers, New Delhi, 2001 2. Project Management, P. Gopalakrishnan, V E Rama Moorthy, Mac Millan India Ltd, 2001 3. Project Management For Business And Technology Principles And Practice, Second Edition, John M.Nicholas, Prentice Hall of India (p) ltd, New Delhi, 2002 4. Projects Planning Analysis Selection Implementation And Review, Fourth Edition, Prasanna Chandra, Tata McGrawhill Publishing company ltd, New Delhi.

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MURBM -803: RURAL MANAGEMENT The objective of this course is to acquaint the students with socio economic profile of rural sector, programmes of their rural development, effective management, and role of functionaries in rural development UNIT I: Social Economic Profile of Rural Sector Role of Gram Panchayats Occupational distribution of rural India- Problems of rural sector- Participatory Management Rural Reconstruction Effectiveness of Training Programmes Integrated Rural Development. UNIT II: Farm Management - Problems of Agriculture- Irrigation Management Prospects & Constraints Agro Based Industries Farm Mechanization Agricultural Co-operatives Participatory Extension Services in Agriculture. UNIT III: Agricultural Labour Issues Problems of Artisans; Steps taken for enlistment of weaker sections - Guaranteed Employment Scheme. UNIT IV: Rural Marketing Importance and Problems Issues Rule of Riot Bazaars - Fare Price Shops Rule of Future Markets in stabilization of Agro Commodity UNIT V: Economic Reforms and Rural Development WTO its Implications on Agricultural Sector Liberalization and Globalization and their implications on Indias Agriculture Measures to be taken to improve the competitiveness of Indian Agriculture. Text Book: SB Varma., Rural Management. Deep and Deep Publications Pvt. Ltd. New Delhi Reference Books:
1. 50 years of Rural Development in India retrospected prospect. NIRD. Hyderabad 2. BS Bhatia and B.C.Bhatra., Rural Development Management. Deep and Deep Publications Pvt. Ltd. New Delhi. 3. K.Singh., Rural Development, Principles Policies and Management. Sage Publications. New Delhi. 4. P.Kumar and B.Singh., Strategic Management of Rural Sector. Akasdeep Publishing House. New Delhi. 5. Reports of Government of India, Ministry of Rural Development 6. S.P.Singh., Planning and Management for Rural Development. Mittal Publications.

Journals:
1. 2. 3. 4. 5. Economic and Political Weekly, Pune GITAM Journal of Management, GIM, GU, Visakhapatnam. Journal of Rural Development The Indian Journal of Public Administration., IIPA, New Delhi. Yojana, Govt. of India, New Delhi

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MURBM-804: INTERNATIONAL MANAGEMENT The objective of the course is top make the student aware of the managerialactivities taken up in an international scenario. UNIT-I : International Management: Trends, challenges and opportunities; Different schools of thought of international management. UNIT-II : Growth and Development of MNCs: Role and Significance of MNCs Pattern of Growth Country of Origin Different Management Styles Strategic Issues involved. UNIT-III: Comparative Management : Importance and scope; Methods of comparative management ; management styles and practices in US ,Japan, China, Korea, India; Organizational design and structure of international corporations; Locus of decision making; Headquarter and subsidiary relations in international firms. UNIT-IV : International Business Strategy: Creating strategy for international business; Management of production, Services technology and operations; Marketing financial, legal and political dimensions; Ethics and social responsibility of business. Strategic Alliances: Acquisitions and mergers; Management of joint ventures and other international strategic alliances. UNIT-V : Indian Perspectives and Policy: Internationalization of Indian business firms and their operations abroad; International Mergers and Acquisitions. Changing government policy on entry of FIs and FIIs
TEXT BOOK Hodgetts : International Management. Tata McGraw Hill, New Delhi. REFERENCE BOOKS: 1. Koontz and Whelrich : Management: The Global Perspective , Tata McGraw Hill, New Delhi. 2. Nagandhi, Anant.R: International Management ,Prentice Hall of India Ltd., New Delhi. 3. Thakur, Manab,Gene E. Burton, and B.N. Srivastava: International Management: Concepts and Cases, Tata McGraw Hill, New Delhi. 4. Christoppher Bartlett and Sumantra Ghoshal, Transnational Management: Text and Cases, Tata Mc Graw Hill, New Delhi

Journals 1. GITAM Journal of Management 2. Vikalpa, IIM, Ahmedabad Management Review, IIM, Bangalore 3. 4. 5. 6. Indian Journal of Commerce, New Delhi Indian Management, New Delhi Business Today, New Delhi Business India, New Delhi

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MURBM 805: BUSINESS PLAN PREPARATION The objective of this course is to learn what is a business plan, its elements and how do they fit together; know why and when there is a need to prepare a business plan and experience the difficult, but essential process that all entrepreneurs go through when they plan their new venture. Unit I: Business idea, Sources of Ideas, Idea brainstorming session, Understanding the need for a business plan, Business Plan Overview. Unit II: Opportunity/Need, Value Proposition, Market Analysis, Industry Analysis Unit III: Competitive Advantage, Business Model, Customer Survey, Funding Plan Unit IV : Marketing Plan, Operations Plan, Financial Plan, HR Plan Unit V: Model Business Plans Text Books: 1.Matthew Record, Writing a Winning Business Plan, 5th Edition, Viva Books 2. Lawrence and Moyes, 2006, Writing a Successful Business Plan. Reference Books: 1.Moyees and Lawrence, Financial Projections Model 2.John A. Tracy, 1989. How to Read a Financial Report, (New York:Wiley) 3.Jeffrey A.Timmons, 2004. New Venture Creation, 6th Edition (Irwin) Journals: 1.GITAM journal of Management 2. Harvard Business Review 3. Business Journal for Entrepreneurs: Arlington.

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MURBM 806: KNOWLEDGE MANAGEMENT Objectives: The objective of the course is to acquaint the students with the techniques and tools in the emerging area of Knowledge Management. Unit I: Introduction to Knowledge Management, Origin of knowledge Business and Knowledge, Drivers of KM, Creating the knowledge edge. Unit II: Implementing KM - Knowledge Management Road Map, Leveraging existing infrastructure, Aligning KM and Business Strategy. Unit III: KM system analysis, design and development KM architecture design, Knowledge audit and analysis, Designing KM team, Creating KM system blueprint, Developing KM system. Unit IV: Deployment of KM system, Pilot testing and deployment using RDI methodology, Leadership and reward structure. Unit V: Measuring the performance of KM, Limitations of traditional approach, Real options analysis, Future of KM Caselet not exceeding 200 words Text Book: Amrit Tiwana, The Knowledge Management Toolkit, Pearson education, New Delhi, 2007 Reference Books 1. Rathan Reddy, Knowledge Management, Himalaya Publishing House, Mumbai, 2007 2. Tom Housel, Arthur Bell, Measuring and Managing Knowledge, Tata McGraw Hill, New Delhi, 2006 3. Sudhir Warier, Knowledge Management, Vikas Publishers, New Delhi, 2006 4. Cliff Figallo, Building the Knowledge Management Network: Best Practices, Tools and Techniques for Putting Conservation to Work, Wiley Dreamtech, 2006 Journals: 1. GITAM Journal of Management, Visakhapatnam 2. Systems Management, ICFAI, Hyderabad 3. Information Technology, New Delhi 4. Vikalpa, IIM, Ahmedabad

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MURBM-807: INCOME TAX LAW AND PRACTICE The objective of this course is to enable the students to understand the law and practice of Indian Income Tax Act Unit I: Income Tax - Act 1961 Basic Concepts - Incidence of Tax Residential Status - Incomes Exempted for Tax. Unit II: Computation of Income from Salaries and House Property - Computation of Allowance & Perquisites - Computation of Gross Salary - Calculation of Tax Rebate - Computation of Income from House Property - Allowable Deductions. Unit III: Computation Income from - Profits or Gains from Business or Profession- Allowable Deductions. Unit IV: Computation of Income from Capital Gains and Other Sources - Allowable Exemptions Computation of Income from Other Sources - Allowable Exemptions. Unit V: Computation of Total Income - Deductions from Gross Total Income - Set off and Carry forward of Losses - Assessment of Individuals - Computation of Tax Liability - Income Tax Authorities. Text Book: Gaur and Narang., Income Tax Law and Practice. Kalyani Publishers. Reference Books: 1. 2. 3. 4.
Dinkar Pagare., Law and Practice of Income Tax. Sultan Chand and Sons. New Delhi. Gaur and Narang., Law and Practical Income Tax. Kalyani Publishers. New Delhi. H.C. Mehrotha., Income Tax Law and Accounts. Sahitya Bhavan. Agra. V.K. Singhaniya., Students Guide to Income Tax. Tax Man Series. New Delhi.

Journals: 1. Economic and Political Weekly Mumbai. 2. GITAM Journal of Management - Visakhapatnam. 3. Taxmann Journal

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IX Trimester Major Project work for 12 Weeks

S. No. Code No. 1. 2. MURBM 901 MURBM-902

Title of the Course Project Seminar Project Evaluation Total

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