BLUE BIRD JEANS STYLE

GUIDE
4.13.12

TABLE OF CONTENTS
01 02 03 04 05 06 Brand Definition Logo Usage Typography Color Photography Logo Applications

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UNRESTRICTED INDEPENDENT
EXEMPT FROM
INTERFERENCE

capable of or adapted for turning easily from one to another of various tasks, or fields of endeavor

02

LOGO

Stacked and Horizontal Versions

Try to use the logo with the word jeans in it. The logo may be used without type, or in horizantal versions. Examples are provided below. Logo may be used in Blue or White. Remember to have fun while using the Blue Bird Jeans Logo!

BLUE BIRD J E A N S

BLUE BIRD

BLUE BIRD J E A N S

BLUE BIRD

COMING SOON

BLUE BIRD JEANS

SPRING 2013

LOGO

Clear and White Space Around Logo

The Logos should have at least the width of the letter B of space around the logo Examples are provided below.

J E A N S BLUE BIRD J E A N S J E A N S

J E A N S

J E A N S

J E A N S J E A N S

J E A N S BLUE BIRD J E A N S

J E A N

BLUE BIRD J E A N S

J E A N J SE A N S

J E A N S

PERSPECTIVE

USE SHAPES

AND PLACE THE

TYPE OVER

TYPOGRAPHY
Shape Examples
The following are some examples of shapes that type can be placed over. Other shapes can be created. Try to keep them more geometric in shape. Type does not always have to be placed over a shape.

TYPOGRAPHY
Type Choices
These typefaces are to take the lead with all brand messaging. Use as described in any manner and as seen in previous examples.

Franklin Gothic Medium

Franklin Gothic Heavy

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123546789

Franklin Gothic Medium Cond

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123546789

Franklin Gothic Demi

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123546789

ABCDEFGHIJKLMN OPQRSTUVWXYZ 0123546789

04

COLOR

Color Choices

The main colors to be used when branding are BlueBird White and Blue. The other shades of Blue can be used to accent BlueBird Blue or be used to create perspective, or used to create shapes.

BlueBird White
R: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0 Hex: #FFFFFF

BlueBird Light Blue

R: 163 G: 214 B: 226 C: 34 M: 2 Y: 9 K: 0 Hex: #A3D6E2

BlueBird Blue
R: 0 G: 174 B: 236 C: 100 M: 0 Y: 0 K: 0 Hex: #00AEEF

BlueBird Lightest Blue

R: 218 G: 236 B: 239 C: 13 M: 1 Y: 4 K: 0 Hex: #DAECEF

HOW TO USE PHOTOGRAPHY

OR CROP A CHILL SCENE SOFTEN USE AS BACKGROUND

USE CUT OUTS OF PEOPLE

05

PHOTOGRAPHY

How to Use Photography

Full photos may be used with people in jeans. These photos should reflect the three definitions of the brand. Chill backgrounds should be cropped somehow and softened. When these kinds of backgrounds are used cut outs of people in jeans should be used. These people should reflect the definitions of the brand. Some more examples of photography can be found below.

06

MORE LOGO APPLICATIONS

How the Logo can be Used
The Logo can be used in many use appropriate for a Jeans company. Some of the following examples are clothing tags and a website.

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