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San Diego State University School of Art & Design Fall 2013 ART 454 ENVIRONMENTAL GRAPHIC DESIGN

Tuesday + Thursday 12:30-3:10 Room 316 / Lab 216 Instructor Ofce Hours Telephone e-mail class server access Patricia Cu Room 315, Tuesday + Thursday 11:0012:30, and by appointment 619-594-6511 (School of Art, Design and Art History ofce) pcuecout@mail.sdsu.edu Server: rogue.sdsu.edu User: cue_student Password: r3D8610H

COURSE DESCRIPTION Identication and communication systems applied to environmental solutions. Landmark and way nding systems in interior, exterior, and architectural environments. This is a studio course that will consist of readings, FIELD RESEARCH (you will be required to visit and document sites outside of class, as well as conduct interviews with users and stake holders), documentary viewings, and the development of THREE graphic design projects to conceptualize, plan, and design experiences that connect people to place. LEARNING OUTCOMES
> Understand the different areas of environmental graphic design and it relates to other design

disciplines including graphic design, information design, architecture, and interior design. > Articulate design concepts through formal writing and verbal presentation using terminology related to environmental graphic design project planning and implementation. > Utilize background research on geography, cultural anthropology, demographics, environment, and architecture to develop design concepts. > Develop strategies and design goals that translate into visual communication pieces that connect people to place. > Apply principles of color theory, design systems, narrative, legibility, usability, and accessibility to to articulate visual messages in the environment. > Research and understand the main fabrication processes, technologies, and materials involved in the implementation of environmental design projects. PREREQUISITES IN 2011 / 2012 CATALOG Prerequisites: Grade of C (2.0) or better in Art 340, 341, 342A, 345. Computer prociency required with working knowledge of vector graphics and page layout software consistent with current industry standards. Proof of Completion of Prerequisites You must hand-in, as proof of completion of prerequisites, a copy of your transcript no later than the second class of the semester. Highlight your name, Red ID, major, catalog year, and prerequisite classes with grade earned. If you are working out of an earlier catalog year, make copies of the course descriptions and prerequisites and turn in along with your transcript. Preregistered students who are unable to show proof of prerequisites may be dropped from the class.

Cu / Syllabus Art 454 Environmental Graphic Design Fall 2013

SCHEDULE *

Project

Deadline

PROJECT 1: EGD IN SAN DIEGO Turn in: Photographic documentation in color-printed booklet

September 24th

PROJECT 2: PUBLIC SPACE INTERVENTION Turn in: Sketches, two interventions rendered through drawing or photomontage, written paper October 15th PROJECT 3: WAY FINDING SYSTEM / SDSU: MAP, CIRCULATION, INFO, SIGNS* Turn in: Icon system, circulation map, directional elements, color + type + material palette, material + technical specs, sign renderings, site photomontages, concept rationale December 12th * Project 3 will be a group project / 2 people per group, one project, one grade

MANDATORY FIELD TRIPS: Fabrication Arts Commercial Sign Shop Facility


Week Oct. 7th Week Nov. 4th

FINAL EXAM Mandatory attendance: Class Critique December 12th Turn in: Project 3, PDF les and revised portfolio pages for ALL projects 10:30-12:30 p.m.

CLASS WEEKLY SCHEDULE * Week 2 / Aug 26 Week 3 / Sept 2 Week 4 / Sept 9 Week 5 / Sept 16 Week 6 / Sept 23 Week 7 / Sept 30 Week 8 / Oct 7 Week 9 / Oct 14 Week 10 / Oct 21 Week 11 / Oct 28 Week 12 / Nov 4 Week 13 / Nov 11 Week 14 / Nov 18 Week 15 / Nov 25 Week 16 / Dec 2 Week 17 / Dec 9 Course introduction, individual presentations, form teams Start Project 1: brainstorm what is EGD, review SEGD website + 2103 award winners Review project handout / format, review ideas Monday Labor Day -no classProject 1: discuss initial ndings, rene, expand search, write text Project 1: design layout + master page booklet, continue photographing, critique Project 1: nish booklet, proof, rene, print Project 1: PROJECT 1 DUE ON: SEPTEMBER 24th. Start Project 2: watch documentary + examples / review project handout Project 2: concept development, sketching, critique Project 2: Rene two nal ideas, discussion on use of public space, start writing paper, Design / review Portfolio Pages Visit Fabrication Arts / Field Trip PROJECT 2 DUE ON: OCTOBER 15th. Start Project 3: look at examples, best practices / review project handout, choose + visit and photograph location, interview users, make SWOT analysis, dene concept + strategy Project 3: dene signage needs, design icons and directional elements Project 3: critique+ rene icons and directional elements, start sign modules Visit Commercial Sign Shop / Field Trip Project 3: critique + rene sign modules, dene type + color palette, design master signs Project 3: critique + rene master signs, prepare les for prototypes Thursday 11.28 Thanksgiving Break -no classProject 3: dene technical + material specs, start circulation map Project 3: critique + rene circulation map, rene whole system Design / review Portfolio Pages DECEMBER 10th / LAST DAY OF CLASSES PROJECT 3 DUE ON FINAL EXAM DAY: DECEMBER 12th 10:30-12:30 p.m.

* The instructor reserves the right to modify the schedule to her discretion and according to need. 2
Cu / Syllabus Art 454 Environmental Graphic Design Fall 2013

EVALUATION CRITERIA All class assignments will be evaluated on the following grading scale, which is based on SDSU grading guidelines: GRADING 10% 30% 20% 40% A Outstanding achievement, available only for the highest accomplishment B Praiseworthy performance, denitely above average. C Average, awarded for satisfactory performance, most common grade D Minimally passing, less that the typical undergraduate achievement F Failing

Attendance and Participation in Group Critiques, Discussions, and Readings Attendance: 2 allowed absences Project 1 Project 2 Project 3

DESIGN GRADING CRITERIA Execution of directed assignment (following the instructions on the handout). Accomplishment of learning outcomes. Engagement and participation in critiques. Process/Documentation: diversity, ability to take risks, discovery, not staying with the rst idea. Creation of visually engaging forms: focus, strength, clarity of concept, originality, and vitality. Overall physical craftsmanship and all material aspects of the nal presentation. * RE-DOs FOR GRADE RE SUBMISSION ARE NOT ACCEPTED * LATE PROJECTS: Everyday a project is late it will drop half a grade, example: B will drop down to BAll layout assignments are required to be executed in appropriate software applications. If they are not, the assignment will receive an F. CRAFTSMANSHIP, MINI PORTFOLIO, PARTICIPATION IN CRITIQUES Craftsmanship Graphic design is an applied art. You will learn how to present your work in immaculate condition. You will be graded on craftsmanship at all times. Final projects will be mounted on black Illustration board, with double sided tape, and with a tracing paper ap to protect the front of the design. A project label will be adhered to the lower left corner. Craftsmanship also applies to the digital media you will use to produce your work: Organized les, saved sketches, proper labeling, cleanly built shapes, typefaces included, etc. Back up your work regularly! Lost or damaged les are not an excuse for missing a critique or a deadline. YOU ARE RESPONSIBLE FOR SOLVING CROSS-PLATFORM (Mac/PC) AND SOFTWARE VERSION CONFLICTS WHEN YOU WORK ON COMPUTERS OTHER THAN THE GRAPHIC DESIGN LABS. Mini Portfolio In addition to the nal design work, all projects must include a process documentation in a MINI PORTFOLIO (8.5 x 11 ITOYA brand recommended). The mini portfolio pages for each project are due on the same date as the nal work (turn in together). MINI PORTFOLIO PAGES SHOULD INCLUDE (see detailed guidelines on Blackboard): 1. Project title, brief paragraph with project description, and image captions or subtitles 2. One grid designed by you (dene margins and columns) used consistently throughout all projects 3. Hand and computer generated sketches (a selection) 4. Final work

Cu / Syllabus Art 454 Environmental Graphic Design Fall 2013

Participation

Participation is recorded through GROUP CRITIQUES. On each critique you are expected to: 1. Present the work required (number of sketches, size, format, type of print). 2. Share questions and concerns about your own work with the rest of the class. 3. Voluntarily engage and comment on other students work in a conceptual and analytical way. 4. Voluntarily engage and participate in group discussions.

ATTENDANCE AND TARDINESS ATTENDANCE IS REQUIRED. STUDENT ABSENCES DURING THE TERM ARE NOT TO EXCEED TWO. THREE TARDIES EQUAL ONE ABSENCE. Tardiness is dened as being late for class or departing before class is formally dismissed. Assistance will be recorded at the beginning of the class, as well as participation in critiques (see above), it is your responsibility to let me know that you need to be marked late and not absent when you come in after roll is taken. You will have the chance to MAKE-UP FOR ONE ABSENCE BY ATTENDING ONE OF THE EVENTS OR EXHIBITIONS suggested during the semester. Proof of attendance will be required. If you miss class, it is your responsibility to get notes and assignments from other students. Missed classes are not an excuse for late assignments, in-class projects and nal critiques. ALL DAILY ASSIGNMENTS, HANDOUTS, AND MOUNTING GUIDES ARE AVAILABLE ON BLACKBOARD. I will be happy to clarify information in class, but cannot repeat lectures, send missed handouts via e-mail, or elaborate on projects on an individual basis. Graphic Design studio classes are designed to teach you time management skills and encourage class participation. CLASS POLICIES
> Department Crashing Policy

Crashers are admitted according to the Schools crashing policy.


> Preregistered No-Shows

If a student does not show up for the rst class and is not in class at the beginning of the second class, the student will be dropped from the course.
> In-class protocol

It is inappropriate and unacceptable to study for other classes or to work on assignments for other courses during class. No lewd language or imagery in work or during critiques. No e-mail, instant messaging and other forms of electronic communication while in class
> Portable communication devices and lap tops

All portable communication devices must be turned off during class. They disrupt your focus and interrupt activity going on in the classroom. If you need special consideration, please submit a written request.
> Wellness protocol

If you are ill, and especially if you are contagious, stay home and get well. E-mail the instructor in case of absence due to illness.
> Project deadline policy

Projects must be completed on time so that they can be included in class presentations and critiques. Everyday a project is late it will drop half a grade, example: B will drop down to B-.
> Incompletes

An incomplete will not be granted automatically and will only be granted under the severest of circumstances. Be realistic about your schedule. If you cannot handle the work load, adjust your schedule to what you are able to manage.
> Plagiarism

The SDSU Academic Integrity Policy is enforced. If you are unclear on what constitutes cheating or plagiarism, please see me. Required class assignments must be solely your own work, including all analysis and writing. If you use any text or concepts from published literature, you must cite these sources.

Cu / Syllabus Art 454 Environmental Graphic Design Fall 2013

COURSE MATERIALS AND EQUIPMENT * MANDATORY


> Basic drafting equipment (rulers, x-acto knives, etc.) > Black Illustration Board (buy as needed) > Digital Camera > 8.5 x 11 Tracing paper for sketching > PANTONE MATCHING SYSTEM color swatch book *Plus Series COLOR BRIDGE. Coated $129 (panonte.com) http://www.pantone.com/pages/products/product.aspx?pid=1000&ca=1&s=0 > Black markers > White acrylic > Brushes (round, medium) > Portable hard drive. *** Flash drives are not stable backup > Mini Portfolio

Printing Black-and-white (laser) and color (ink jet) output will be required throughout the course, make sure that you have a budget for this or that you buy your own color printer. Lab Session We will have the 216 Lab available every class from 12:30 to 3:10 Note: Our computer labs have all the required programs for use in class and during open lab hours, as well as a type library. Free B+W printing will be available only during class/lab hours only for assignments due at the end of the class of to evaluate results during the same session.

SUGGESTED BIBLIOGRAPHY
> Signage and Way nding Design: A Complete Guide to Creating Environmental Graphic Design

Systems, by Chris Calori. ISBN 0471748919 > Graphic Design and Architecture, A 20th Century History: A Guide to Type, Image, Symbol, and Visual Storytelling in the Modern World, by Richard Poulin. ISBN 1592537790 > The Way nding Handbook: Information Design for Public Places Paperback, by David Gibson. ISBN 1568987692 > Additional readings will be available on Blackboard or on-line. IT WILL BE YOUR RESPONSIBILITY TO PRINT THOSE MATERIALS. CLASS COMMUNICATION Each student is required to obtain a proper e-mail address to ensure regular communication with the instructor. Your e-mail address must be registered correctly through Blackboard, as all communication for the course will be transmitted through Blackboard, including grades and other course documents. Important: Students should check e-mail and Blackboard course section for communication from the instructor and to check on work due for the next class. The section ASSIGNMENTS CONTAINS THE DAILY HOMEWORK, COURSE DOCUMENTS CONTAINS HANDOUTS, TEMPLATES, AND LINKS WORK DOCUMENTATION Documentation of your work may be used by SDSU; the School of Art, Design, and Art History; or by the instructor in printed documents, as part of an exhibition, or presentation. You must state in written form if you object to this happening. SPECIAL ACCOMMODATIONS Students who need support services or special accommodations are asked to identify themselves to the instructor in order to receive the necessary considerations and conditions . Requests are strictly condential.

Cu / Syllabus Art 454 Environmental Graphic Design Fall 2013