Access Virtualization

Solutions
A Limited Liability Company

Draft Business Plan

September 21, 2009

Prepared by Gregory J. Masley, CNE, CAN, MCSE

(719)649-7451

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info@masleyassociates.com

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 I. Company Overview
Access Virtualization Solutions is a limited liability company. AVS delivers
desktop virtualization and system-management technologies to their clients
to improve the quality of their services, thereby enhancing their competitive
positioning, lower their operational costs, and optimize the usage of their
infrastructures and help manage risk.

Vision

As the credit crunch continues to bite across the world, a new survey by OnePoll has revealed
that many small and medium sized companies would consider abandoning their office space
to operate entirely online. Virtualization demands will drive the next network
revolution. AVS will penetrate the market at a time when the demand
exceeds supply.

Mission

AVS aims to deliver the best-of-breed service packages that enable clients to
maintain and manage their services in an easy, cost-effective, and efficient
manner through virtualization solutions.

AVS main objective is to be a trusted partner that enables service excellence

for their clients. AVS integrates virtualization technology and best-practice
expertise with solutions from industry leaders such as Citrix, to deliver
comprehensive solutions that offers clients the best return on investment
(ROI) with minimal risks.

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 II. Products and Services
Our experts monitor and manage your virtual server and virtual PCs
continually so you have 99.99% uptime and best of all... you pay a
predictable monthly subscription that is less than your total computing
environment expenses now. Never worry about data loss or backups again,
because we take care of all that automatically.

Access Virtualization experts manage the end-to-end implementation and

administration. With our virtualization solutions, AVS can manage all the
virtual PCs on a client’s network remotely and take care of things like virus
and spyware protection, content filtering, user management, and end user
support. By offering a variety of virtualization package options, AVS provides
its clients the full benefits of options and flexibility compared to archaic
application deployment technology, enables companies to improve
application management by:

• Centralizing applications in the data center to reduce costs

• Controlling and encrypting access to data and applications to improve

security

• Delivering applications instantly to users anywhere

• Eliminate Budget Surprises

• Less Hardware and Software Expenses

• Improve Reliability

• Automatic Offsite Backups

• Facilitates Telecommuting

• Support Green initiatives

Delivering virtualization solutions

Application virtualization and centralized application management deliverd

by our AVS virtualization engineers enable users to access applications from
any device via Citrix Receiver. Receiver gives users access to virtualized
applications via direct access from their desktop or using a web browser.
Receiver will deliver the applications to over 30 different operating systems
including Windows and Apple PC’s, laptops and mobile devices (e.g. Windows

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Mobile and iPhone), Linux and UNIX workstations, legacy DOS PC’s, the latest
NetBooks and any of thousands of thin-clients and smart terminals available
on the market today.

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 III. Marketing Plan
AVS is built on the assumption that the management of information
technology for business is like legal advice, accounting, graphic arts, and
other bodies of knowledge, in that it is not inherently a do-it-yourself
prospect. Most businesses will need to find qualified and reliable
virtualization experts for service, implementation, and support.

AVS will serve its clients as a trusted ally, providing them with the loyalty of
a business partner and the economics of an outside vendor. We make sure
that our clients have what they need to run their businesses as well as
possible, with maximum efficiency, reliability, and cost-effectiveness.

Objectives

• Launch web site and demo by end of Q309.

• Relationships – Obtain, retain, grow trusting relationships with

customers

• Earnings – Ensure earnings growth

Target Markets

AVS will initially focus on the Small and Mid-to-Large businesses with a wired-
workforce in the local market, with special focus on those providing services
in multiple locations. Future expansion include alternative virtualization
solutions for all business segments both nationally and international.

Target Market Segment Strategy

We cannot survive just waiting for the customer to come to us. Instead, we
must focus on the specific market segments whose needs match our
offerings. Focus on targeted segments is the key to our future. Therefore,
we need to focus our marketing message and our packaged solutions. We
need to develop our message, communicate it, and make good on it.

Competitive Forces

Our target market may not be aware of the technology available to them, its
benefits, and cost-savings over time. Many of continue with their technical
debt without realizing that there is an option that provides greater value for
their dollars.

Research indicates that our target market consider price, but they would buy
on quality service if the offering were positioned correctly. Price is the

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message they're exposed to again and again; they have been trained to
shop on price or cost-savings. We are in a very good position to provide such
cost-savings with our virtualization solutions, with the added value of a
trusted partner, and a relationship with a experienced vendor providing
backup and quality service and support.

Communications

One of the best places to reach the target audience is through demos, word
of mouth and SEO/SEM practices. Marketing strategies may include the
following approaches:

 Use of PR such as mentions in newspapers and publications

 Conference and trade show exposure
 Print marketing
 Direct mail marketing
 Email marketing campaigns
 Offering free demos and seminars to raise awareness and generate
leads
 Approaching web sites with free articles to publish

Keys to Success

The main key to success with implementing virtualization solutions is making

the services and marketing positioning clear. Word of mouth is critical. We
will have to make sure that once we gain a customer, we continue to foster
the relationship. To help accomplish this, we must work to reinvigorate
relationships through successful database marketing.

We must always remember to sell the company, not the service, as new
technologies become available, we will continue to adapt and meet their
needs.

Sales Forecast by Markets

Sales by market: Our most important market, by far, is the small business
market. The sales forecast shown in the following table and chart is a superb
reminder of why we need to focus on the specific target markets.

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 IV. Management and Organization
Key Personnel

Art Vilkes, President

• Has run a small public company and larger private companies. He has
an extensive portfolio of patents and copyrights. He is a product
innovator of products that sell.

Gregory Masley, VP Development

• Owns private computer network company, Masley & Associates,
providing consulting and technical services.

Ken August, VP Marketing and Sales (same as oBots?)

TBD, Accountant (same as oBots?)

Living up to its vision and supporting the company’s goal of virtualization,

AVS does not need additional resources at this time. Overhead costs will
include mostly set-up and licensing. Implementation and support will be
managed by the VP of Development. Additional resources needed overtime
will be outsourced through Masley & Associates.

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 V. Financial Forecasts

6-Month Forecast 10/09 11/09 12/09 1Q10 2Q10

Revenue

Cost of Goods $10,000

Gross Profit

Personnel 4 4 4 4 4

Operating
Expenses $10,000 $10,000 $10,000 $30,000 $30,000

Net Income -$20,000 -$20,000

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 VI. Appendix
http://mobility.cbronline.com/news/half_of_businesses_would_go_virtual_to_b
eat_credit_crunch_survey_011208

http://www.citrix.com/English/ps2/products/product.asp?contentID=186

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