Inside this issue

A Hidden Problem............. 1
The 30,000 Mile
Tune-up .............................. 1
Mens Formula ............... 1
Kapikachu --
Mucuna Pruriens ............... 2
Prostate .............................. 2
Tribulus .............................. 3
A Hi dden Pr obl em

Jul y 2012
In a perfect world, there would be no need to address hormone balance at all, but the world we live
in is far from perfect. Diet, stress, and environmental factors are constantly working to throw our
bodies out of balance. Due to exposure to chemical hormones omnipresent in our food, water, and
air, the vast majority of men and women already suffer the effects of hormonal imbalance by the
time they are in their early thirties. Most men and women find that much of their testosterone has
become unavailable by this age as well.
The good news is that bound testosterone can easily be freed, with a little help. The use of herbs
such as saw palmetto, wild oats and nettles, and puncture weed, as found in Jon Barron's Formulas
for Men and Women, can reverse the binding process, increasing free testosterone levels an
astounding 105 percent on average. And the benefits for both men and women are enormous.
As men and women enter their 30's, profound
changes begin to take place in their bodies. If not
addressed, these changes can lead to:
Decreased energy and a reduced zest
for life
Loss of muscle tone and increased fat
Circulatory problems and decreased libido
Depression

And just like a car needs regular tune-ups as
mileage goes up, once we reach 30, our bodies
also need regular hormonal tune-ups.
Hormonal Imbalance
Hormones are the body's chemical messenger
system. They tell the various cells of the body
what to do -- and when -- by attaching to specific
receptor sites on individual cells. Adrenaline, for
example, is produced in the adrenal glands and,
at times of stress, tells the heart to speed up and
blood vessels to narrow. Testosterone and the
various estrogens, on the other hand, promote
specific sexual characteristics.
Problems occur when the various hormones get
out of balance. Estrogen dominance and low
levels of progesterone are certainly major
problems (particularly for women), but in this
newsletter, we will focus our discussion on the
need for men and women to reestablish the
proper levels of testosterone and the adrenal
hormones in their bodies.
The Testosterone Story
Both men and women need and produce
testosterone in their bodies -- although in
differing amounts. It is testosterone (in both
men and women) that is responsible for:
Pumping up energy levels
Driving our desire to attack the day
Firing the need to succeed
Bonding us with our mates
Fueling our sexual desires
Elevating our levels of sexual
satisfaction
Building muscle and burning off fat
Facilitating better circulation
Unfortunately, once we reach our thirties,
available testosterone levels for both men and
women tend to begin diminishing with age.
Interestingly enough, in a 1986 clinical study,
it was documented that it's not actual
testosterone production that decreases as we
age; but rather, it's the amount of free
circulating testosterone that decreases -- as
more and more of it gets bound to albumin and
becomes unavailable for the body's use. These
changes happen in connection with a natural
substance called "sex-hormone-binding-
globulin" or "SHBG."
Monthl y Report
Baseline
Nutritionals
The Nutritional Health Newsletter $2.50
Mens Formula

In addition to all its other benefits,
Mens Formula can:
Pump up energy levels
Drive the desire to attack the
day
Fire the need to succeed
Bond men to their mates
Fuel sexual desires
Elevate levels of sexual
satisfaction
Help build muscle and burn
off fat
Facilitate better circulation

It is worth mentioning that saw
palmetto and muira puama have
both been proven to inhibit -- and
in some cases even reverse --
male pattern baldness.
Baseline Nutritionals Mens
Formula contains:
American ginseng root
Tribulus terrestris seed
Muira puama bark and root
Fresh wild oat seed
Nettles herb
Saw palmetto berry
Catuaba bark
Pygeum bark
Damiana herb
Kola nut



The 30,000 Mi l e Tune-up










































The 30,000 Mile Tune-up Continued frompage 1





Baseline Nutritionals Monthly Report

Oral Contraceptives, SHBG & Long-term
Sexual Problems
Most women in modern society have, at some
point in their lives, taken birth control. It
combines safety with spontaneity or does it?
You may be shocked to learn that in the J anuary
2006, issue of The Journal of Sexual Medicine,
Oral Contraceptives (OC) were linked with
sexual health problems even after discontinuing
use!
In this small retrospective study, OC use has been
associated with elevated SHBG levels and
reduced bioavailable testosterone again even
after discontinuing use. In fact, women that were
currently taking OCs at the time of the study had
SHBG levels four times higher than those seen in
women with no OC exposure. Women who had
stopped taking OCs for 6 months were still 2
times higher in SBHG than women with no OC
exposure.
Earlier research had shown increases in sex
hormone-binding globulin levels with oral
contraceptive use to be associated with a
concomitant 40% to 60% decrease in free
testosterone levels.
Lowered levels of bioavailable or free
testosterone are believed to play a major role in
women's sexual health and could place women at
risk for decreased sexual desire, decreased
arousal, decreased lubrication and increased
sexual pain.
So much for safety and spontaneity.
Fortunately, as we mentioned earlier, the use of herbs
such as saw palmetto, wild oats, and nettles can
reverse this process, increasing free testosterone
levels an astounding 105% on average!!
Benefits for Women
Surprisingly, women are far more vulnerable to
testosterone level changes than men. The reason is
simple: they have so much less to work with (and even
less if on the pill). When even a small amount of their
available testosterone gets bound to SHBG, the results
are profoundly disruptive. Unbinding that testosterone
results in:
Increased energy first and foremost
Increased willpower
Increased motivation
Increased interest in spouse and more libido
Increased fulfillment from sex
Significant decrease in body fat and increased
muscle mass. Lower testosterone is the prime
reason women start to gain so much weight as
they move into their 40's.
A significant decrease in the risk of breast
cancer -- since bound SHBG is no longer
available to lock up excessive estrogens.
Weight Loss, Heart Disease, and
Cancer
While it is known that women begin to gain body fat
10 years before they experience menopause, and that
many women gain weight when taking birth control
pills, doctors often overlook the role that testosterone
can play in helping to lessen this weight gain. This is
likely because most doctors are uninformed about the


SHBG binds not only
testosterone, but all of the sex
hormones including estradiol
(one of the "active" estrogens
found in both men and
women). Normally, this
binding serves as a storage
system for excess hormones,
but in men there is an
additional problem.
SHBG also has an affinity for
prostate tissue. In effect,
SHBG can serve to bind
estrogen to cell membranes in
the prostate. This causes an
increase in PSA secretion -- a
prime factor in future prostate
problems, including cancer.
The wild oats and nettles
found in our mens
testosterone balancing
formula work together to
reverse this binding process,
thereby reducing the
likelihood of prostate
problems.

SHBG
Tetragonal Crystal Form
In addition, saw palmetto has
been proven to help the
prostate in two additional
ways. First, it inhibits the 5-
alpha-reductase enzyme,
which causes testosterone to
be converted into a substance
called dihydrotestosterone,
which stimulates the growth
of prostate tissue. And
second, saw palmetto has
been proven to exert an anti-
inflammatory effect on
prostate tissue.
The Prostate

Womens For mul a

One of the key ingredients in J on Barrons
Womens Formula is Kapikachu (Mucuna
Pruriens). Heralded as an aphrodisiac in
Ayurvedic herbal medicine, Kapikachu offers
many benefits, including:
Increased stamina and libido
Acts as a restorative nutrient for the
nervous system
Increased blood circulation to the genitals
Decreased symptoms of stress and anxiety
Strengthens and tones the sexual glands
Supports the healthy production of the sex
hormones
Releases bound up testosterone increasing
level of bioavailable testosterone
In fact, by supporting healthy testosterone
levels, Kapikachu supports anabolic metabolism in
women, increasing the tendency to burn fat and
to build muscle.
Plus, Kapikachu offers a natural way to replenish a
womans supply of L-dopa the precursor to
dopamine. Dopamine is often associated with
pleasure, yet it plays a critical role in muscle
control. Full-blown dopamine deficiency is known
as Parkinson's disease. And thats not all, research
shows mucuna extract is beneficial for reducing
cholesterol, lowering blood sugar levels and
enhancing mental alertness all without stimulating
the central nervous system.
Its no wonder that the addition of this legendary
legume kicks the formula into high gear.

Continued on next page

Tribulus

Tribulus terrestris, which is
used in both the Mens and
Womens Formulas has been
used by weight lifters for
years, especially during the
last 10 days prior to
competition. Active
components are plant
steroids, flavonoids,
alkaloids, and glycosides.
Tribulus has been shown in at
least one study to increase
levels of natural testosterone,
luteinizing hormone, follicle
stimulating hormone and
steroids without any harmful
side effects. Some may find
increased stamina beneficial
for developing muscle size
and strength.
Other positive changes
observed in a number of
cases were a reduction of
cholesterol and positive
psychological effects such as
improved mood and
increased self-confidence. No
adverse effects were noted in
any of the clinical studies.
Additionally, tribulus, along
with a number of the other
herbs in the Mens Formula
(American ginseng, Muira
puama, Nettles, Catuaba, and
Pygeum), all support the
bodys ability to generate
new red blood cells.
Tribulus has long been used
in Asia as a stimulant to help
address sexual "deficiency."

* The i nformati on provi ded in this
newsl etter is for informati onal
purposes onl y and is not intended
as a substitute for advi ce from your
physi cian or other health care
professi onal. You shoul d not use
the i nformati on i n thi s newsletter
for diagnosis or treatment of any
health problem or for prescription
of any medi cation or other
treatment. You shoul d consult wi th
a heal thcare professional before
starting any diet, exercise or
supplementati on program, before
taking any medicati on, or if you
have or suspect you mi ght have a
health problem. You shoul d not
stop taki ng any medi cation without
first consul ti ng your physici an.

July 2012
use of testosterone replacement therapy in
women. Recent scientific studies, such as one
reported in the Journal of Clinical
Endocrinology and Metabolism, have shown
that obese women given low doses of synthetic
testosterone lost more body fat and
subcutaneous abdominal fat, and gained more
muscle mass, than women given a placebo.
Those women taking the synthetic testosterone
analogue lost twice the body fat and gained six
pounds more lean muscle mass than women in
the placebo group.
Cardiovascular disease is the leading cause of
death in postmenopausal women. Women who
have had hysterectomies are three times more
likely to develop cardiovascular disease
compared to women who have not had one.
Women who have hysterectomies generally
receive estrogen replacement therapy but not
testosterone replacement. A recent study
published in the Journal of Womens Health
concludes that the data we havepoint to
testosterone deficiency as a significant factor
to the reported increased incidence of
cardiovascular risk factors [in women].
Multiple studies now show that testosterone
may help guard women against breast cancer. A
study published in Menopause Magazine in
2003 showed that testosterone significantly
inhibits breast cell growth, leading the authors
to conclude that androgens [testosterone]
may protect against breast cancer, by analogy
with P4 [progesterone] effects upon the uterus.
And Then Theres Sex
Testosterone balancing formulas work naturally
in both men and women to enhance sexual
desire, sensation, and performance. The
effect on human sexual appetite is powerful.
Both men and women can feel a boost in sexual
desire - sometimes after only a few hours. Both
men and women experience an increase in
frequency of orgasms while taking wild oats
& nettles, while many women experience a
dramatic 68% increase in multiple orgasms.
Men also reported multiple orgasms while
taking the wild oats and nettles combination.
The Adrenal Hormones
Also by the time we are 30, most of us have
seriously depleted our body's ability to respond
to stress. Stress is normal to be sure, but the
continual stress of modern living -- from high
pressure jobs, fighting traffic, worrying about
world events, etc. -- keeps us in a constant state
of "heightened response" that eventually wipes
out our adrenal reserves. The net result ranges
from high blood pressure and impaired
immune function to chronic fatigue and
digestive problems.
The standard response is to increase
consumption of artificial stimulants such as
caffeine or nicotine or alcohol -- and even
overeating. These "solutions" are, in fact, no
solution at all. Although they may temporarily
mask the symptoms of adrenal exhaustion by
providing an artificial "boost," they serve to
further exhaust the adrenals leading to
irrevocable harm to the body.
Fortunately, there is a class of herbs known as
adaptogens. Adaptogens naturally help to
rebuild adrenal function and restore hormonal
balance. Foremost among the adaptogens is
ginseng that has been shown to:
Increase stamina
Revitalize the body
Increase life span
Counteract chronic fatigue
Improve resistance to stress
Improve sexual function in both men and
women
Enhance immune function
Both the Mens and Womens Formula
contain wildcrafted organic ginsengs.
Womens Formula
The amazing Womens Formula contains
Wild yam root, Damiana herb, Eleuthero root,
Licorice root, Sarsaparilla root, Saw palmetto
berry, Muira Puama bark and root, Fresh wild
oat seed, Kola nut, ginger root, Tribulus
terrestris seed, Nettles herb, Mucua pruriens
seed.
The Bottom Line
Every single women (and man) over 30 should
seriously consider putting their bodies on an
ongoing testosterone balancing program. Both
J on Barrons Womens Formula and Mens
Formula are perfect solutions for that 30,000
mile Tune-Up and every 5,000 miles
thereafterfor the life of your body.


The 30,000 Mile Tune-up Continued frompage 2





Hi Everyone:
Decreased energy and a reduced zest for life, loss of muscle tone and
increased fat, circulatory problems and decreased libido, and
depression, are not the inevitable result of life after 30. Baseline
Nutritionals Mens Formula and Womens Formula can
provide just the hormonal tune-up your body desperately needs to
avoid that fate.
For the month of J uly, if your order totals $209 or more, you can buy
up to two bottles of either the Mens Formula or the Womens
Formula for 70% off. Huge savings to either try these formulas for
the first time or stock up on old friends.
To take advantage of this special, enter Coupon Code JULMF12 (for
Mens Formula) or JULWF12 (for the Womens Formula) when
ordering your discounted bottles. The discount is applied on the order
summary page.

Order Now! All orders must be received by midnight PST, Tuesday,
J uly 31
st
.

J essica

Order Direct! www.baselinenutritionals.com Or CALL: (800) 440-3120 (9-4 PT)


J uly Special: Order $209 or more and get up to 2 bottles of Mens or Womens Formula for 70% off.
Order Now! All Orders must be received by midnight PST, Tuesday J uly 31
st
, 2012
www.baselinenutritionals.com PHONE: (800) 440-3120 (9-4 PT)
2012 Baseline Nutritionals, Inc.. All Rights Reserved.

The Onl y Sour ce of Jon Bar r on s
Basel i ne of Heal t h Pr oduct s
A Special Offer for Our Customers and Friends!

Inside:

The 30,000
Mile
Tune-up!
Testosterone Balancing for
Women and Men

Basel i ne Nut r i t i onal s, Inc.
800 E. Charleston Blvd
Las Vegas, NV 89104
(800) 440-3120
www.baselinenutritionals.com