Radio

Broadcasting during Monday thru Fridays from 3-7PM Ages 18-50 Women single,and married

Potential Reach is 58% Females of Milwaukee and Waukesha Area

Billboard
Location: On I94 heading towards Madison as you get by the exit for HYWAY 16. High traffic area and it is close to attitude sports. Potential Reach is 98% Female Reach by Driver/Passenger 96%, and Commuters 64% weekly Cost $2,660

Television Commercial

Costs: $500-$2000 for prime time hours

TV Commercial

Rates for 30 sec ad $125-375

Potential reach: 98% of population Geared towards families and women that Middle to Upper class citizens, Days Advertising: Tuesday night, Thursday night and Sunday night prime time TV.

The TV commercial is to tell the viewer to get active, get involved in events, to get out and go for a bike ride.

Website

Add Bio on employees and what they do

Add videos about bike safety Add photos of some of the bikes you offer in the store Add section on whats offered for women and families Give more info on the products that your selling in the store

Costs: %.01-.05 per click Cost per thousands clicks $.25 Prepaid amount: $10.00 Ad appears on Google Someone clicks on your ad and its link to your website.

Social Media
Attitude Sports needs to have its own Facebook & Twitter separate from the Fond du lac location. Update regularly

Attitude Sports App

Check-in Map Bike trail guide GPS Linked to website Linked to Facebook Linked to Twitter Pictures Use Googles android developer or Apples developer Estimated Cost: $100

Update events and deals

Add pictures and videos Background info on staff Mention tips on biking and bike safety

Mention any new products

Business to Business
National Breast Cancer Foundation -Donate Money to Foundation -Signing the event up on their website

Brewers Two Cafe -Catering for box lunches ladies for ride
Autism Speaks Foundation Donating money to foundation Signing the event up on their website

Budget
App............$100 TV Commercial........... .$15,000 Magazine..........$6,124 Newspaper(2 Newspapers) ..$5116 Radio .............................$6,200 Billboard. .$2,660 Google Ad Words (3000 clicks)...............$750 Total Budget. $35,950

Advertising & Promotion Schedule

Campaign Evaluation Measure of Effectiveness

Number of people that show up to the events using Promo Codes to buy tickets cheaper.
Increase in followers or friends on social media sites by how many people visit the site for more information on the magazine ad. Measure the number of Twitter and Facebook traffic because of magazine or newspaper ad Measure the number of views from Goggle Adwords to monitor website traffic. Measure the traffic of website from the billboard, newspaper, magazine, and the radio commercial. With all the advertising with Facebook, Twitter, and having Promo Codes, web address, phone number measure increase in Sales.

Sources
Google Tmj4 Bing Images U.S. Census Microsoft Office Apple Journal Sentential Attitude Sports National Breast Cancer.Org Autism Speaks.0rg Living Lake Country Fedex

Brewers Two Caf

Waukesha Freeman SpotMixer.com

Zsp2it.com
Apple-Pages

U.S. Cellular Androidpowered phone