Type Manufacturer Founder (s) Country of Origin Introduced Area Served Flavors

Soft Drink (Cola) The Coca- Cola Company John S. Pemberton United States 1 !

"#er $%% co&ntries Cola' Cola (reen Tea' Cola )emon' Cola )emon )ime' Cola )ime' Cola "ran*e and Cola +aspberry.

Employees Servings per Day

,$'-%% 1.! .illion

Coca-Cola /as first sold to the p&blic in 0tlanta at Jacob1s Pharmacy "nly , ser#in*s of the soft drink /ere sold each day Sales for the first year /ere only 23% Today it has 4%%% brands-$%% nations

ISIO!

ISIO!

MISSIO!
To refresh the /orld in body' mind and spirit 2 To inspire moments of optimism thro&*h o&r brands and o&r actions 3 To create #al&e and make a difference e#ery/here /e en*a*e.
1

A"#ES
1 2 3 4 5 6

"eaders$ip% The co&ra*e to shape a better f&t&re Colla&oration% )e#era*e collecti#e *eni&s Integrity% .e real Accounta&ility% 5f it is to be' it6s &p to me 'assion% Committed in heart and mind Diversity% 0s incl&si#e as o&r brands

(uality% 7hat /e do' /e do /ell

Coca-Cola Bottles
)*+, -as t$e first time Coca.Cola -as &ottled
1 ,-- early 1,%%s 1,%3-1,1! 1,13- today

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"E1A" A!A"0 SIS

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INDUSTRY ANALYSIS
1

The food and be#era*e ind&stry encompasses har#estin*' processin*' millin*' packa*in*' transport and distrib&tion of prod&cts to cons&mers. 5n 1,,,' the #al&e of food and be#era*e ind&stry shipments reached an estimated 2- = billion. The needs that c&stomer mi*ht be seekin* to satisfy are> 1 Physiolo*ical> the need of special food items 2 8conomic> the need for *ood #al&e for the price paid 3 Social> a friendly atmosphere' to e?press feelin*s frankly 4 Psycholo*ical> the need for enhancement of self@ esteem 5 Con#enience> the desire for someone else to do the

/ork.

PORTER s FIVE FORCEs MODEL

Potential entrants
Threat of new entrants

Bargaining power
of suppliers

5nd&stry competitors .&yers

+i#alry amon* e?istin* firms
Threat of

S&pplier s

Bargaining power of buyers

substitute s

S&bstit&te prod&cts

COMPANY ANALYSIS
+8;8:U8
years +e#en&e (ross profit operatin* income :et income $% 11 $% 1% $% %, $% % $% %=

-!.3-. 43.1$. 4%.,,. 41.,-. $ . !. $ .44. $$.-4. 1,.,%. $%.3=. 1 .3-. 1%.13. .-,,. .$41. .--!. =.$3$.

.3=$. 11. 1. !. $-. 3. %=. 3., 1.

coca cola

pepsi.co 3A

othe rs

43A !%A

Product Portfolio of CCI

others 13A kinle y 11A sprite 1%A

coca cola 1=A

STRATEGIES
1 2

Differentiated <arketin* C&stomer satisfaction 8ndorsement of celebrities +easonably priced Cons&mer connectin* ad#ertisements 0#ailability in e#ery local market

uture !la"s
1 2

5ncreasin* the per capita cons&mption of its be#era*es 8?pandin* its distrib&tion net/orks )eadin* the be#era*e re#ol&tion in 5ndia

COMPETITO RS

Co#!etitors A"al$sis
1 2

Competitors> PepsiCo' Parle 0*ro Prod&cts Pepsi *i#es to&*h fi*ht /ith almost similar in#estment' ad#ertisement' Strate*ies and Prod&cts Parle res&r*es /ith refreshin* drinks as 0ppy BiCC' Br&ity' )<: PepsiCo also has a snack prod&ct line incl&din* )ays' Cheetos and D&aker "0T1s PepsiCo pro#ide carbonated drinks' Br&it Drinks and Packa*ed Drinkin* 7ater.

Comparison of financial hi*hli*hts

COMPANY NAME Coca cola Pepsi.co

Profit <ar*in 0sset T&rno#er +et&rn on 0ssets 8arnin* Per Share

33.768046 0.577 19.506218 5.12

10.958194 1.071 11.736928 3.97

Co#!ariso" %&' Co(e )s* Pe!si

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e#er#e ss 3%A

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