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october /
november 09
Still feeling
that social media
is an alien planet?
It’s time to join
the conversation
Social media – OMG* it’s so hard and so not corporate!
Without question, digital technologies and now social media
have radically changed the way we operate and communicate as
businesses, corporations, families and friends. The capacity to talk
and share online in real time is amplified by social media. What social
media has provided us with is the ability to share our message and
connect with audiences much more than before and with more visible
Mel McVeigh
Head of Digital results. More importantly, in today’s climate, it gives equal voice to
mmcveigh@salterbaxter.com your customers, consumers, critics and competitors.
Corporate websites
ASDA Corporate website
http://your.asda.com/
Is this the future of corporate websites? They
certainly don’t need to be static or conventional
reporting channels. This social platform for
ASDA is a great example of a strategy to
regularly communicate to their core audience.
What is so great about it? ASDA haven’t
siloed their social media activity from their
existing communications, but have created
an integrated experience.
Corporate responsibility
FedEx Citizenship blog
http://citizenshipblog.fedex.designcdt.com/
If you are looking to engage your audience frequently, then
25%
of search results for the
reporting on your sustainability programme every 12 to 18 months world’s top 20 largest
with old data will not meet that business requirement. Create a brands are links to user
platform that is scalable and flexible to handle frequently updated generated content.
content from various sources and then share them across the web
and other social networks like YouTube.
What’s so good about that? It gives people a reason to keep coming
back. FedEx’s citizenship blog is frequently updated – every week.
There is an active community who share, comment and feedback
as well as a loyal audience of repeat visitors. A great and consistent
way of sharing your stories, performance and activity.
1.5m
pieces of content – links
The best of the best
Ford and social media
to news stories, blog posts, http://www.thefordstory.com/
notes, photos – are shared
on Facebook every day. Who is doing it best? Discussed in many social media
channels and for good reason, Ford has an integrated view
of the importance of social media across all their user and
stakeholder groups from customers and fans to employees
and stakeholders. The same frameworks apply and with
measureable success. As of March 2009, Ford is mentioned
on average in 12 million blogs compared with Chrysler
averaging less than half at around 5 million*. Even better,
there is also a site that aggregates all their activity so
you can see where they have a social media presence.
Our clients are extremely varied and include FTSE 100 and
Euro 100 companies; some of the world’s most exclusive
brands; independent, entrepreneurial businesses; world
leading educational establishments; law firms; private
equity firms and media companies.