GRIDS weeks 11/12

A typographic grid organizes text and images

across the pages of a document. A grid can consist
of a single column framed by margins, or it may
have multiple columns. When you design a grid, you
typically begin with vertical divisions (columns), and
then add horizontal divisions.
project: Create ONE new document in InDesign.
Your page size is 8 x 8 inches. Create a grid with
1/4-inch margins all around and four vertical
columns, 1/4-inch gutters. When your document
appears on screen, use guidelines to divide the grid
using guidelies (evenly spaced) horizontally.
duplicate the page 2 times. Arrange the text below
on the grid. 3 individual approaches to layout (see
"week 11 class" below for specs)
Take into consideration: show 3 unique design approaches, good overall design composition
showing balance/interest/unity, use of positive (text blocks) and negative space (white space).
Use of grid to arrange your elements in an organized manner.
Assignment: One indd document, 3 unique layouts, all using the same underlying grid. You
may use modern san serif typeface. select from: Helvetica, Frutiger, Univers, Optima,
Eurostile, Futura, 8pt. Do two layouts using 8-pt type only, and one layout that introduces one
additional size of type. (leading, text box size, justification is your design choice, based on grid)
week 11 class: work on 3 different layouts, each design based on the grid you have made.
Ask questions, review with instructor. Grids/indd document and at least one page complete by
end of class.
week 11 homework finish layouts, Make pdf of your 3pg indd, send to instructor email
(buschini@bucks.edu) by Tues 11/10.
DUE: week 12 beginning of class:
• for grid project: Bring three completed designs to class, each printed out, trimmed to
the edge and taped to a black board.

Use this text:

COMMON TYPOGRAPHIC DISEASES

Various forms of dysfunction appear among populations exposed to typography for long periods of time. Listed here are a
number of frequently observed afflictions.
Typophilia: An excessive attachment to and fascination with the shape of letters, often to the exclusion of other interests and
object choices. Typophiliacs usually die penniless and alone.
Typophobia:The irrational dislike of letterforms, often marked by a preference for icons, dingbats, and—in fatal cases—bullets
and daggers. The fears of the typophobe can often be quieted (but not cured) by steady doses of Helvetica and Times Roman.
Typochondria: A persistent anxiety that one has selected the wrong typeface. This condition is often paired with okd (optical
kerning disorder), the need to constantly adjust and readjust the spaces between letters.
Typothermia: The promiscuous refusal to make a lifelong commitment to a single typeface—or even to five or six, as some
doctors recommend. The typothermiac is constantly tempted to test drive “hot” new fonts, often without a proper license.