1

INTRODUCTION
INTRODUCTION TO THE STUDY:
Investment is parting with ones fund, to be used by another party, user of fund, for
productive activity. It can mean giving an advance or loan or contributing to the
equity (ownership capital) or debt capital of a corporate or non-corporate business
unit.
enerali!ed, investment means conversion of cash or money into a monetary asset or
a claim on future money for a return. "his return is for saving, parting with saving or
liquidity and lastly for ta#ing a ris# involving the uncertainty about the actual return,
time of waiting and cost of getting bac# funds, safety of funds, and ris# of the
variability of the return.
"he cornerstone of any investment strategy is to ma$imi!e the return while
maintaining a tolerable ris#. "he process of allocating assets among several
investment categories is a way of achieving the goal. %ounger people can assume
greater ris# than one who is retired& a highly paid e$ecutive will be less dependent on
current portfolio income than will a disabled person on wor#mens compensation and
so forth.
"he goal of an individual may be current income, capital appreciation or an
acceptable balance. If the investor decides on capital appreciation, the investors
should have the personality to ride out ma'or decline in the mar#et . "hese are
decisions that only the investor can ma#e after careful consideration.
(
CHARACTERISTICS OF INVESTMENT:
1. Risk:
"he ris# depends of maturity, creditworthiness, nature of instrument, ta$ liability,
variability of returns, etc
2. Return:
) ma'or factor influencing the pattern of investment is its return, which is the yield
plus capital appreciation.
3. Saet!:
"he safety of capital is the certainty of return of capital without loss of money or
time involved.
". #i$ui%it!:
If a capital asset is easily reali!able, saleable or mar#etable, then it is said to be
liquid.
)n investor generally prefers liquidity for his investments, safety of his funds, a good
return with a minimum ris# and ma$imi!ation of return.
C#ASSIFICATION OF INVESTORS
Investors can be classified into different groups depending on their attitude towards
ris#, e$pectation etc., *ach investor also has an indifference point at which his own
e$pectation of return matches with the ris# that he can ta#e.
"he investor should also be able to assess his own behavior pattern before he aims at
a particular goal, which he wishes to attain. In some cases, most of the investors are
willing to sacrifice some e$pected income or return if the income is certain. "he
higher the income group of an investor the greater will be his desire for purchasing
assets which will give him a favorable ta$ treatment.
+
,lassification of Investors
TY&E
RIS'
ACCE&TA(#E
TY&E OF INVESTMENT (EHAVIOR
RIS'
AVERTERS
-./ 0I12
-I3* I4150)4,* ,54I"
,*0"I3I,)"*1, .6"
,*0"I3I,)"*1.
/I-- 7)% -*11 3.0
)4 54,*0")I4
0*"504
RIS'
NEUTRA#S
8*9I58 0I12
-I3* 7.-I,I*1, 3I:*9
9*7.1I"1 ,85"5)- 35491
/I-- 7)% *;5)- ".
*:7*,"*9 0*"504
RIS'
TA'ERS <I< 0I12
,.88.4 1".,21, =.491,
,.46*0"I=-* 1*,50I"I*1
/I-- 7)% 8.0*
"<)4 *:7*,"*9
0*"504.
&SYCHO#O)ICA# AS&ECTS OF INVESTIN):
It is relatively easy to gain a theoretical understanding of mar#et movements up and
down. =eating the mar#et on paper is not that difficult, but actually putting that
#nowledge to wor# in the mar#et place on a day-to-day basis is a more difficult tas#.
,ommon sense dictates that periodic monitoring of portfolio performance is a
necessary part of the investment process, but if we get too close to the mar#et, the
tendency is to respond to the events and prices instead of carefully laid criteria. "he
asset allocation approach as described here ma#es a valuable contribution to this on
going psychological battles that investors have to face. 3irst, the very adoption of the
principles of allocation implies that establishment of reasonable investment goals and
the employment of a plan. If the investor can ma#e a plan and stic# to it, he is far less
li#ely be side trac#ed by the latest news and investment fashion.
>
INVESTMENT AVENUES
1.2.1 FI*ED DE&OSIT
"he term ?fi$ed? in fi$ed deposits denotes the period of maturity or
tenor. 3i$ed 9eposits, therefore, presupposes a certain length of time for which the
depositor decides to #eep the money with the ban# and the rate of interest payable to
the depositor is decided by this tenor. "he rate of interest differs from ban# to ban#
and is generally higher for private sector and foreign ban#s. "his, however, does not
mean that the depositor loses all his rights over the money for the duration of the
tenor decided. "he deposits can be withdrawn before the period is over. <owever,
the amount of interest payable to the depositor, in such cases goes down (usually 1@
to (@ less than the original rate).
(ENEFITS OF FI*ED DE&OSIT:
3i$ed deposits remain the most popular instrument for financial
savings in India. "hey are the middle path investments with adequate returns and
sufficient liquidity. "here are basically three avenues for par#ing savings in the form
of fi$ed deposits. "he most common are ban# deposits for nationali!ed ban#s, the
yield is generally low with a ma$imum interest of A to A.B@ per annum for a period
of three years or more.
)s opposed to that, 4=3,s and company deposits are more attractive.
"he idea is to select the right company to minimi!e the ris#. ,ompany deposits as a
saving instrument have declined in popularity over the last three years.

1.2.2 &OST OFFICE SAVIN) SCHEMES:
7ost office is a very safe and secure investment avenue. "he money is
used in the development of the society as a whole, while it provides steady returns.
B
"he biggest advantage of investing in post office schemes is the ta$ benefit that they
provide. "hus a lot of savings go through this channel to dual advantage- ta$ benefits
and steady returns.
"here are many schemes available in post office savings schemes. "he
schemes are
1. 4ational saving schemes.
(. 2isan vi#as patra.
+. 8onthly income schemes.
>. 0ecurring deposit.
B. 7ost office savings deposit.
1.2.3 #IFE INSURANCE:
) contract of insurance can be defined as a co-operative device to spread
the loss caused by a particular ris# over a number of persons who are e$posed to it
and who agree to ensure themselves against that ris#, 0is# is uncertainty of a
financial loss. *very ris# involves of the loss of one #ind or other. "he ob'ect of the
insurance is to spread the loss over a large number of the insurance is to spread the
losses over a large number of persons who are agreed to co-operative each other at
the time of loss. "hough the ris# cannot be averted yet the loss occurring due to a
certain ris# can be 9istributed among the agreed persons. 1uch persons agree to
share the loss because the chances of loss i.e., "he time and amount to a persons are
not #nown.
(eneits + Insuran,e:
1. 0is# is covered.
(. ,apital )ppreciation of funds.
+. uaranteed benefits, etc
C
1.2." MUTUA# FUNDS
) 8utual 3und is a trust that pools the savings of a number of investors who
share a common financial goal. "he money thus collected is then invested in capital
mar#et instruments such as shares, debentures and other securities
"he income earned through these investments and the capital appreciations
reali!ed are shared by its unit holders in proportion to the number of units owned by
them.
1.2.- SHARES.DE(ENTURES /NE0 ISSUE MAR'ET1:
4ew issue mar#et deals with Dnew 1ecurities, i.e., securities which where not
previously available and are offered to the investing public for the first time. "he
mar#et, therefore, derives its name from the fact that it ma#es available a new bloc#
of securities for the public subscription. "he stoc# mar#et on the other hand, is a
mar#et for Dold securities i.e., those, which have already been issued and have been
granted stoc# e$change listing.
Se,+n%ar! Market
1toc# *$change is an organi!ed mar#et place where securities are traded.
"hese securities are issued by the overnment, semi-overnment =odies, 7ublic
sector underta#ings and companies for borrowing funds and raising resources.
1ecurities are defined as any monetary claims (promissory notes or I.*.) and include
stoc#, shares, debentures, bonds etc. if these securities are mar#etable as in the case
of overnment stoc#& they are transferable by endorsement and are li#e movable
property. "hey are tradable on the stoc# *$change.
(eneits + In2est3ent in S4ares
1. Investors may be entitled to bonus issue that may be made by the company
out of the free reserves accumulated through retained earnings over years.
E
(. 0ightsF "he equity shareholders may be entitled to any further issue of
,apital, either as debentures, fully or partly convertible debentures or equity
shares, as may be made by the company, depending on its requirements.
+. "he equity shareholders being the owners of the company have the right to
get the interim dividend within a period of >( days from the date of
declaration of dividends.
>. )ny investment in shares is wealth of the investor, which is free from wealth
ta$.
B. In addition to all the above benefits, the investor in equities en'oys some
unique advantages of safety, liquidity and mar#etability. "he investor can
readily find a mar#et for selling the equity shares in the 1toc# 8ar#et and
encasing the investments at short notice.
1.2.5 )O#D
"here are a number of ways of buying gold for investment purposes.
Gewellery is not dealt with in this section, although in many countries it is purchased
with the dual purposes of adornment and saving.
"he distinction between the purchase of physical gold and gaining an
e$posure to movements in the gold price is not always clear, especially since
physical gold can be purchased in some forms without the owner needing to ta#e
delivery.
1.2.6 REA# ESTATE
-and and house property is called real estate. "his investment is ta#en by a
large number of people for hedging against inflation rate. "he investment in the real
estate is also very ris#y. )lthough the average rate of return is high a cautious investor
A
should not thin# of property because it has very low liquidity and sub'ect to wide
fluctuations in valuation .
1.3. COM&ANY &ROFI#E:
0a!20ea7t4 is a premier Investment ,onsultancy 3irm that has been
launched with the aim of ma#ing investing simpler, more understandable and
profitable for the investors.
/ay(/ealth brings a wide range of product offerings from 3i$ed
Income 1ecurities, -ife Insurance and 8utual 3unds to *quity and 9erivatives (on
the 4ational 1toc# *$change) for the convenience and benefit of it customers.
/ay(/ealth has over >H easily accessible Investment .utlets spread across (H
ma'or towns and cities in the country.
1ivan 1ecurities started in 1IA>, has a long and illustrious trac# record of
being amongst the premier 3inancial Intermediaries in the country as well as being
an incubator for I" start-up firms. "he 6enture ,apital division came to be #nown as
lobal "echnology 6entures and the 3inancial Intermediary 9ivision was spun off
as /ay(/ealth in the year (HHH.
/ay(/ealth is promoted by 1ivan 1ecurities and lobal "echnology
6entures -td. 7rudential I,I,I provides further strength to /ay(/ealth as strategic
equity partner. /ay(/ealth has a very credible management team, who has well
over 1HH man-years of e$perience amongst themselves. /ay(/ealth has inherited
these same values in addition to a base of EB,HHH individual customers, over +HH
corporateJinstitutional clients.
I
.ther companies in the group include )malgamated =ean ,offee
"rading ,ompany -td. (one of the largest ,offee *$porters in India) and ,afK
,offee 9ay, a chain of youth hangout coffee parlors.
Missi+n:
L"o be the pre-eminent destination for personali!ed financial solutions
helping individuals create wealthM.
&4i7+s+84!:
9.ur #nowledge combined with our investors trust and involvement will
lead to the growth of wealth and ma#e it an e$citing e$perienceM.
0a!2:ea7t4 Resear,4 Desk:
"he research cell focuses on providing data and analysis to help customers
ma#e sound investment decisions. "he 0esearch cell is managed by a highly
qualified team that is handpic#ed and trained e$tensively in the proprietary
/ay(/ealth Investment 7hilosophy centered on finding the best investment
solutions for the customers. =ased in the commercial capital enables the team to have
a pulse of the trends allowing dissemination of the most up-to-date and latest
information. "he /ay(/ealth research cell measures up to international standards of
technology and on-site resources.
1H
CHA&TER ; 2
2.1 O(<ECTIVES
2.1.1 &RIMARY O(<ECTIVES
"o study the investors perception and attitude towards different investment
products
"o assess the awareness of investors with regard to small and medium
capitali!ation companies.
2.1.2 SECONDARY O(<ECTIVES
"o analy!e the investing habits of the investor.
"o analy!e the factors influencing the investor in choosing the types of
investments.
"o understand the profile of the investors.
"o analy!e investors ris# and return preferences of the investment.
11
2.2 SCO&E OF THE STUDY
India is now one of the fastest economically growing nations. /ith its vast
economy, Indians have a lot of options to invest their savings.
"his study underta#en for /ay(wealth 1ecurities 7vt -td aims to study the
investors attitude towards various investment alternatives and to study the
customers perception on investing in small and medium capitali!ation companies.
"he study would also analy!e the awareness level of investors in small and medium
capitali!ation companies
"he study has been done by preparing a questionnaire which contains
prospective questions put forth to the investors ."he responses help in analy!ing the
profile and investing habits of the investor and factors influencing the investor in
investing in small and medium capitali!ation companies.
)ll this would help in giving suggestions to /ay(wealth 1ecurities (7) -td,
in strengthening their mar#eting efforts and in determining the mar#et potential for
investments in small and medium capitali!ation companies.
1(
2.3 #IMITATIONS OF THE STUDY
"he area of the study is limited to "hyagaraya 4agar, a part of
,hennai only. <ence the results may not be true for other
geographical locations.
6alidity and 0eliability of the data depends on the truthfulness of
the responses from the public.
"ime at the disposal of the researcher is limited.
"he si!e of the sample compared to the population is very small and
hence it may not represent the whole population.
) structured questionnaire was the basis for collecting the data, so
it has the usual deficiencies attached to this technique of data
collection.
1+
CHA&TER ; 3
RESEARCH METHODO#O)Y
=usiness research is a systematic inquiry that provides information to
guide business decisions and aimed to solve managerial problems. =usiness research
is of recent origin and is largely supported by business organi!ations that hope to
achieve competitive advantages.
0esearch methodology is a way to systematically solve the research
problems. It may be understood as a science of studying how research is done
scientifically. It includes the overall research design, the sampling procedure, data
collection method and analysis procedure.
+.1 0*1*)0,< 9*1I4
0esearch design stands for advance planning of the methods to be
adopted for collecting the relevant data and the techniques to be used in analysis,
#eeping in view the ob'ectives of the research and availability of time.
9escriptive research includes surveys and fact-finding enquiries of
different #inds. "he ma'or purpose of this research is description of state of affairs as
it e$its at present.
In this survey the design used is descriptive in nature. "he information is
collected from the individuals and analy!ed with the help of different statistical tools,
for describing the relationship between various types of variables, pertaining to
1>
different investment options. 8oreover ,ross table )nalysis has been done for
processing the data and information is derived to meet the ob'ectives of the study.
3.2 DATA
3.2.1 Nature + Data
5nder the study 7rimary data was collected by using ;uestionnaire.
3.2.2 S+ur,e + Data
"he 7rimary data was collected from the individuals residing in ,hennai
,ity, with the help of the questionnaire, which was prepared after getting inputs from
the e$perts and e$ecutives in /ay ( wealth .1econdary data are sourced from
8aga!ines, =oo#s, 7amphlets, 7eriodical 1urveys, and /ebsites etc.
3.3 METHOD OF DATA CO##ECTION
1tructured ;uestionnaire method is used as an instrument for collecting
information from the individuals. ) 7ilot study was conducted based on which a few
changes were made in the ;uestionnaire.
3." SAM&#IN)
1ince the populations of consumers of Investments are large in number,
researcher was unable to collect information from all individuals due to limitation of
time. 1o part of the population is ta#en for analy!ing and generating the findings,
which may be applicable for total mar#et.
3.".1 Sa387in= Unit
"he number of items selected from the population constitutes the sample
si!e. "he respondents of the study are present and future investors.
1B
3.".2 Sa387e Si>e
"he sample si!e is calculated at IB@ confidence level with NB@ error
level
N ? />
2@
8@$ 1.e
2
(>.1)

/here 4 O1ample si!e, pO population proportion, qO1-p, eO error rate,
!O confidence level at IB@(()
"he sample si!e for the study is >1H.
3.".3 Sa387in= Met4+%
1ampling design is to clearly define set of ob'ects, technically called the
universe to be studied. "his research has finite set of universe and the sampling
design used in the study is probability sampling.
,luster 1imple 0andom sampling method is used for the collection of
data.
3.- TOO#S USED
"he data has been mainly analy!ed by using the following methods and
tests. ,ross "abulation and 7ercentage method supplemented by appropriate charts.
1. 7ercentage )nalysis
(. 0an#ing 8ethod
+. ,hi P 1quare "est
CHA&TER ; "
ANA#YSIS AND INTER&RETATION
1C
)nalysis is the process of placing the data in the ordered form, combining
them with the e$isting information and e$tracting the meaning from them. In other
words, analysis is an answer to the question Lwhat message is conveyed by each
group of data L. 9ata, which are otherwise raw facts and are unable to give a
meaningful information. "he raw data become information only when they are
analy!ed and when put in a meaningful form.
Interpretation is the process of relating various bits of information to other
e$isting information. Interpretation attempts to answer Lwhat relationship e$ists
between the findings to the research ob'ectives and hypothesis framed for the study
in the beginningM.
STATISTICA# TOO#S
".1 &ERCENTA)E ANA#YSIS
7ercentage refers to a special #ind of ratio in ma#ing comparison
between two or more data and to describe relationships. 7ercentage can also be used
to compare the relation terms the distribution of two or more sources of data.
7ercentage of 0espondents O 4umber of 0espondents Q1HH (B.1)
"otal 0espondents
,olumn chart is used in showing the comparison diagrammatically. ,olumn
charts shows the number of respondents in %-a$is and their feedbac# in :-a$is.
")=-* P >.1
A=e )r+u8 + t4e Res8+n%ents
S.NO.
A)E )ROU&
NO. OF
RES&ONDENTS
&ERCENTA)E
1E
1 =elow (B %ears EH 1E.1
( (C-+( years 1CH +I.H
+ ++-+I years I( ((.>
> >H->C years (C C.+
B )bove >C years C( 1B.1
T+ta7 >1H 1HH.H
I43*0*4,*F
3rom the above table, it can be inferred that,
1E.1@ of the respondents are in the age group less than (B years.
+I.H @ of the respondents are in the age group between (C to +( years.
((.>@ of the respondents are between ++ to +I years.
C.+@ of the respondents are between >H to >C years.
1B.1@ of the respondents are above >C years.
1A
3I50* - >.1
A=e )r+u8 + t4e Res8+n%ents

0
20
40
60
80
100
120
140
160
180
Below 25 Years 26-32 years 33-39 years 40-46 years Above 46 years
AGE IN YEARS
N
O

O

R
E
S
!
O
N
"
E
N
#
S
N
+
.

+

R
e
s
8
+
n
%
e
n
t
s
1I
")=-* P >.(
E%u,ati+n &r+i7e + t4e Res8+n%ents
I43*0*4,*F
3rom the above table, it can be viewed that among the >1H respondents,
I.A@ of the respondents have completed their <1,.
BI.B@ of the respondents have completed their 5nder raduation.
(E.C@ of the respondents have completed their 7ost raduation.
+.(@ of the respondents are in the category others which include ,),
I,/), 9octors, etc.
S.NO. EDUCATION
NO. OF
RES&ONDENTS
&ERCENTA)E
1 <1, >H I.A
( 5 (>> BI.B
+ 7 11+ (E.C
> .thers 1+ +.(
T+ta7 >1H 1HH.H
(H
3I50* P >.(
E%u,ati+n &r+i7e + t4e Res8+n%ents
0
50
100
150
200
250
300
$S% &G !G O'(er
E"&%A#ION
N
O

O

R
E
S
!
O
N
"
E
N
#
S
N
+
.

+

R
e
s
8
+
n
%
e
n
t
s
(1
")=-* P >.+
O,,u8ati+n + t4e Res8+n%ents
I43*0*4,*F
3rom the above table, it is inferred that,

)bout E+.>@ of the respondents belong to salaried class,
S.NO OCCU&ATION
NO. OF
RES&ONDENTS
&ERCENTA)E
1 1alaried +H1 E+.>
( 1elf-*mployed +H E.+
+ =usiness >> 1H.E
> 0etired (I E.1
B .thers C 1.B
T+ta7 >1H 1HH.H
((
E.+@ of the respondents are self-employed.
1H.E@ of the respondents are doing business.
E.1@ of the respondents are retired peoples and
1.B@ of the respondents belong to other categories.
3I50* - >.+
O,,u8ati+n + t4e Res8+n%ents
(+
0
50
100
150
200
250
300
350
Salar)e* Sel+-E,-loye* B.s)/ess Re')re* O'(ers
O%%&!A#ION
N
O

O

R
E
S
!
O
N
"
E
N
#
S
")=-* P >.>
In,+3e #e2e7 + t4e Res8+n%ents
N
+
.

+

R
e
s
8
+
n
%
e
n
t
s
(>
I43*0*4,*F

3rom the above table, it is viewed that
(+.>@ of the respondents belong to the income
level of below 1 la#h.
+>.>@ of the respondents are in the income level between 1 la#h to
(la#hs.
(1@ of the respondents are between ( la#hs to +la#hs.
1(.>@ of the respondents are between +la#hs to > la#hs.
A.A@ of the respondents are above > la#hs.
S.NO INCOME.ANNUM
NO. OF
RES&ONDENTS
&ERCENTA)E
1 =elow 1 la#h IC (+.>
( 1la#h - ( la#hs 1>1 +>.>
+ ( la#hs - + la#hs AC (1.H
> + la#hs - > la#hs B1 1(.>
B )bove > la#hs +C A.A
T+ta7 >1H 1HH.H
(B
3I50* P >.>
In,+3e #e2e7 + t4e Res8+n%ents
0
20
40
60
80
100
120
140
160
Below 1 la0( 1la0( - 2 la0(s 2 la0(s - 3
la0(s
3 la0(s - 4
la0(s
Above 4 la0(s
IN%O1E2ANN&1
N
O
3

0

R
E
S
!
O
N
"
E
N
#
S
Income 7er )nnum
N
+
.

+

R
e
s
8
+
n
%
e
n
t
s
(C
(E
")=-* P >.B
TaA &er,enta=e + t4e Res8+n%ents
S.NO.
TA*
&ERCENTA)E
NO. OF
RES&ONDENTS
&ERCENTA)E
1 H 7*0,*4" 1HA (C.+
( 1H 7*0,*4" 1+> +(.E
+ (H 7*0,*4" I> ((.I
> +H 7*0,*4" E> 1A.H
T+ta7 >1H 1HH.H
I43*0*4,*F
3rom the above table, it is inferred that,
(C.+@ of the respondents are in the ta$ level of H@.
+(.E@ of the respondents are in the ta$ slab of 1H@.
((.I@ of the respondents are in the ta$ level of (H@.
1A@ of the respondents are in the ta$ level of +H@.
(A
")=-* P >.C
Fre$uen,! + In2est3ent + t4e Res8+n%ents
S.NO
FREBUENCY OF
INVESTMENT
NO. OF
RES&ONDENTS
&ERCENTA)E
1 *very 8onth 1B> +E.C
( .nce in "hree 8onths 1HI (C.C
+ .nce in 1i$ 8onths (I E.1
> .nly in the -ast ;uarter of the %ear 11A (A.A
T+ta7 >1H 1HH.H
I43*0*4,*F
3rom the above table, It is inferred that,
+E.C@ of the respondents do their investments every month.
(C.C@ of the respondents invest every + months.
E.1@ of the respondents invest once in si$ months
(A.A@ of the respondents invest only in the last quarter of the
financial year.
(I
")=-* P >.E
In2est3ent &+rt+7i+ + t4e Res8+n%ents
S.NO
INVESTMENT
&ORTFO#IO
INVESTED
NOT
INVESTED
&ERCENTA)E
OF INVESTED
&EO&#E
1 =an# 9eposits +H( 1HA E+.E
( ,ompany 9eposits A >H( (.H
+ 1mall 1avings +1H 1HH EB.C
> 1hares 1+A (E( ++.E
B 8utual 3unds 1EI (+1 >+.E
C
-ife Insurance
(3or 1elf)
++1 EI AH.E
E
-ife Insurance
(3or others)
AE +(+ (1.(
A 0eal *state 1H >HH (.>
I Gewellery 1> +IC IC.C
I43*0*4,*F
3rom the above table, it is inferred that among >1H respondents,
E+.E@ of the respondents have invested in =an# 9eposits.
.nly (.H@ of the respondents have invested in ,ompany deposits.
EB.C@ of the respondents have invested in 1mall 1avings.
++.E@ of the respondents have invested in 1hares.
>+.E@ of the respondents have invested in 8utual funds.
(1.(@ of the respondents have invested in -ife Insurance i.e., for themselves.
(1.(@ of the respondents have invested in -ife Insurance i.e., for their family
members.
.nly (.>@ of the respondents have invested in 0eal *state.
.nly +.>@ Hf the respondents have invested in old.
")=-* P >.A
+H
Risk &r+i7e + t4e Res8+n%ents
S.NO. RIS' &ROFI#E
NO. OF
RES&ONDENTS
&ERCENTA)E
1 -ow 0is# "a#ers 1>H +>.1
( 8edium 0is# "a#ers 1EB >(.E
+ <igh 0is# "a#ers IB (+.(
T+ta7 >1H 1HH.H
I43*0*4,*F
3rom the above table, it is inferred that
+>.1@ of the respondents are low ris# ta#ers
i.e., they need low returns with minimum ris#.
>(.E@ of the respondents are medium ris# ta#ers
i.e., they need medium returns with medium ris#.
(+.E@ of the respondents are high ris# ta#ers
i.e., they need high returns with high ris#.
+1
3I50* P >.B
Risk &r+i7e + t4e Res8+n%ents

0
20
40
60
80
100
120
140
160
180
200
4ow R)s0 'a0ers 1e*)., R)s0 'a0ers $)5( R)s0 'a0ers
RIS6 !ROI4E
N
O

O

R
E
S
!
O
N
"
E
N
#
S
N
+
.

+

R
e
s
8
+
n
%
e
n
t
s
+(
CHA&TER ; -
FINDIN)S
Res8+n%ent &r+i7e:
)bout IH@ of the 0espondents are raduates, 7, etc.
)bout E+@ of the 0espondents are 1alaried 7eople.
)bout BE.AH @ of the 0espondents have )nnual Income of below 0s.(
la#hs.
)bout BI@ of the respondents come under the ta$ slab of 1H@.
)bout +C@ of the 0espondents invest 8onthly, (C@ invest ;uarterly and
(A@ invest in the last quarter of the financial year.
+A.+@ of the 0espondents are their own financial advisors and >A@ of the
respondents have friends and relatives as their financial advisors
In2est3ent 8reeren,es + Res8+n%ents:
"he 0espondents choose 1afety as 3irst and ,apital )ppreciation as their
second among factors influencing investment.
8ost of the respondents ran#ed -ife Insurance as first and small savings
and =an# 9eposits as ne$t choice.
8ost of the respondents are medium ris# ta#ers i.e., they need medium
returns with average ris#
In2est3ent &+rt+7i+ + In2est+rs:
)bout AH@ of the respondents have invested in Insurance
++
)bout EB.C@ of the respondents have invested in 1mall savings
E+.E@ of the respondents have invested in =an# 9eposits.
.nly (@ of the respondents have invested in company deposits
++.E@ of the respondents have invested in shares
>+.E@ of the respondents have invested in mutual funds
.nly (1@ of the respondents have invested in -ife Insurance for other
family members
A:areness aC+ut s3a77 an% 3e%iu3 ,a8ita7i>ati+n ,+38anies:
..nly +I@ of the respondents are aware about small and medium
capitali!ation companies
In that +I@, AA@ of the respondents are interested to invest in small and
medium capitali!ation companies
C>@ of the respondents preferred private sector companies to invest
In this also most of the respondents preferred safety as their first choice
I" sector and =an#ing sector are the top priorities for the respondents
)bout AC@ of the respondents who #now about small and medium
capitali!ation companies are interested to invest in mutual funds
speciali!ing in small and medium capitali!ation companies
InterDre7ati+ns4i8 Cet:een In2est+r 8r+i7e an% In2est3ent
&reeren,es:
3rom the ,4iDs$uare ana7!sis,
It is found that there is n+ re7ati+ns4i8 Cet:een
Income and 3requency of Investment
+>
.ccupation and ris# profile.
It is found that there is si=nii,ant re7ati+ns4i8 Cet:een
)ge and 0is# 7rofile.
Income and 0is# 7rofile.
.ccupation and 3requency of Investment.
)ge and 1afety in Investment.
"hose who have invested in shares and mutual funds.
*ducation and awareness about small and medium capitali!ation
companies.
"hose who are interested to invest in small and medium capitali!ation
companies and those who interested to invest in 8utual funds speciali!ing
in small and medium capitali!ation companies.
"here is specific preference of factors among capital appreciation,
liquidity and regular income for investments by investors.
"here is particular preference among investment alternatives by investors.
=ased on safety, the investors have specific preference for investments.
+B
CHA&TER ; 5
SU))ESTIONS
)s ma'ority of the respondents are salaried, this is the core mar#et segment,
which should be concentrated on.
.8a'ority of the respondents showed interest in #nowing about small and
medium capitali!ation companies, seminars for investors may be organi!ed to
create awareness and interest.
8a'ority of the respondents are salaried people. 1o, the company should
promote schemes li#e 1ystematic Investment 7lan.
1ince most of the people showed interest in ban# depositsR small savings the
company may promote these products.
4early three-fourth of the respondents are ta$ payers, ta$ savings schemes
can be preferred by the company
1ince company deposits are not popular, the company should not enter the
distribution of company deposits
8a'ority of the respondents may not see# the advices of 3inancial
consultants, this provides the great opportunity for the company to increase
their mar#et penetration through promotional activities.
+C
CHA&TER ; 6
CONC#USION
"he study was conducted in ".4agar for /ay(/ealth securities, an
investment consultancy company.
"he study revealed that the investors have greatest preference for safety.
8ost of the respondents have invested in life insurance, ban# deposits and small
savings.
"he level of awareness about small and medium capitali!ation companies
can be enhanced through the efforts of the company. 1ince many investors e$pressed
their interesting learning more about such companies.
"he statistical analysis of data has given insight into investor
demographics and their investment preferences.
=ased on the investor profile and investor preferences , suggestions have
been made for the company to increase its mar#et penetration.