Business Plan Dare to Differ

EXECUTIVE SUMMARY
The Project: Dare to Differ outlet is a proposed project, located in
Al- Jannat Mall, Commercial Center Rawalpindi.
Sponsors Name: Dare to Differ group are Students and are very
muc interested in !asion industry well "nown !or
teir management capa#ilities.

Backgron!: $is wor" is towards growt o! te !asion industry o!
Pa"istan wic as made %uite a lot o! progress in
just a !ew years. $en to !i!teen years !rom now, tis
industry was still un"nown to actually e&ist to te
masses. 'ater wit te !ormation o! !asion councils
and education centers under te entusiastic !ew
wo wanted to ma"e a di!!erence and propagate tis
very institution o! !asion, did te very !asion
industry too" its concrete contour !rom te old tailor
culture tat !ormerly e&isted. $oday it is one o! te
most progressing industries in te country.
Corporate Strateg": $e long term strategy is to e&pand te proposed unit
#y diversi!ying and enancing te production
capacity.
Econom#c Contr#$t#ons:Dare to Differ will o!!er employment opportunities in
rural area wic provide tem #etter living standards.
Markets: Cloting is te second #asic necessity a!ter !ood.
$ere are tree types o! targeted users( tose want a
new cange in teir e&isting redundant resources,
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tose wo wan to #ecome stylis and decent witin
te limits o! /slam and tose wo re%uire #est uni%ue
designer wear.
P%ant Capac#t": $e seven stitcing macines are assumed on 012,
03 and 412 capacity utili5ation in te !irst and
su#se%uent years o! operations. 6n average, a tailor
can supply 7 dresses per day, wereas our optimal
capacity o! one wor"er is to prepare 3 dresses per
day. Appro&imately, total capacity o! te de!ined unit
wit 4 stitcing macines 8#asis on 9-.1 ours si!t:
will #e a#out 3;3 dresses per mont.
Mater#a% an! Inpts: $e raw material o! te proposed unit is !a#ric tat
can #e purcased !rom te wolesale mar"ets o!
+aisala#ad and 'aore. $e em#roidery will #e ta"en
!rom local people.
Pro!ct &es#gn#ng: $e ultimate design would #e te creation o! joint
e!!orts o! te designers and tailors. <m#roidery
macine, =ansai pico macine, singer disc macine
and over loc" macine are re%uired !or processing
raw material. Some o! te macines are
manu!actured locally apart !rom /ndian <m#roidery
macine, =ansai macine. >owever, tis macinery
can also #e imported. $e local mar"et
manu!acturers are supplying all macines.
Man Po'er: Business operations will #e continued trougout te
year. A#out 73 wor"ers will #e re%uired, out o! wic
.3 are related to wor"sop area, and .; re%uired !or
administration. A#out 9 are related to selling and
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sta!!. Seven s"illed tailors and designers will #e
re%uired !or design and cutting. Sales and
receptionist will operate sale section and dealing wit
customer inter!ace.
(ocat#on: $e location o! te project is selected a!ter ta"ing into
consideration te !ollowing !actors) i.e., !re%uently
visited location, availa#ility o! par"ing area and
availa#ility o! utilities.

Cost o* the Project: $e total capital re%uired !or project is estimated to
#e Rs 7.?? mil. $e !i&ed cost o! te project is Rs. ;.@
mil wic will #e !inanced locally. $e amount o!
initial permanent wor"ing capital re%uired will #e Rs.
1.?3 mil.
+#nanc#a% Ana%"s#s: Si&ty percent 8012: o! te <stimated cost o! te
proposed project will #e o#tained troug loan and
te remaining ?12 will #e contri#uted #y te owners.
+#nanc#a% Ass#stance: Rs. ;.10 mil 8012: will #e o#tained !rom +inancial
/nstitution.
,perat#ng Res%ts: $e proposed unit will #e capa#le o! generating
Revenues Rs. .9.;0 mil, Rs. ;1.37 mil, Rs. ;;... mil,
,ross Pro!it o! Rs. ?.9 mil, Rs.3.? mil, Rs.0.? mil,
6perating Pro!it o! Rs. ..3 mil, Rs. ..9 mil, Rs. ;.?mil,
and Aet Pro!it 8AP: Rs. ..10 mil Rs. ..7? mil, Rs.
..@; mil in te Bears ;1.7, ;1.?, and ;1.3
respectively.
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+#nanc#a% Pos#t#on: $e total Current Assets, Current 'ia#ilities and Aet
Cor"ing Capital will #e maintained as per company
production policy.
Imp%ementat#on: $e total time period !or te installation and e&ecution
o! proposed unit is estimated to #e 7 monts !rom te
date o! approval o! !inance.
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VISION:
Our vision is to enhance and enrich
the outlooks and attitude
Of women
belonging to Pakistan.
MISSION STATEMENT:
Focus is on those people
who dare to be different
in terms of Islamic as well as sophisticated clothing.
Our emphasis will be on participative culture to reap,
innovation and creativity.
BUSINESS PR,+I(E:
Intro!ct#on:
6ur #usiness is in introduction stage as almost every city as #outi%ue were
clots, and#ags, soes, traditional jewelry etcD are availa#le. Plan is a#out
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giving new loo"s to peopleEs o#solete inventory li"e old #ags, pouces, remote *
!iles covers, damage dress etcD we ave anoter competitive edge o! promoting
/slamic values troug introducing stylis gowns, scarves, duppatas, suits etc.
tis idea is implementa#le and provide employment to cottage industry.
Compan"-s .oa%s an! ,$ject#/es:
Non0*#nanc#a% o$ject#/es:
6ur main o#jective is to capture te target mar"et troug mar"et
penetration using appropriate pricing and promotional strategies.
$o #e among te top ten pre!erred #rands
$o add new designs in every season
$o drive awareness and #uild sales troug mentions in #ot local print
and te nationFs top !asion maga5ines
IN&USTRY PR,+I(E:
Intro!ct#on:
+asion is a social penomenon common to many !ields o! uman activity and
tin"ing. $o some, !asion is an art !orm. $o oters, it is li!e. +or most people it is
a metod o! utili5ing cloting, accessories and air. +asion is a mode to
e&press yoursel!, to serve as an e&tension o! your personality, or even to
disguise your true sel! 8Aellis, .@@@:. +asion is a term commonly used to
descri#e a style o! cloting worn #y most o! people o! a country. A !asion
usually remains popular !or a#out .-7 years and ten is replaced #y yet anoter
!asion. <ven toug tere are a lot o! canges in !asion, most people do not
easily e&cept te canges. A cloting style may #e introduced as a !asion, #ut
its use #ecomes a custom a!ter #eing anded down !rom generation to
generation. A !asion tat comes and goes is called a +ad.
1#stor" an! &eca!e '#se Progress:
Cit time, owever, networ"s o! neig#orood tailors #egan to evolve into a
retail istory and te #oom was !ollowed #y #outi%ue selling.
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The 2345s were in!luenced #y socialism, communism and !ascism and womenEs
!asion #ecame more and more !eminine in "eeping wit tese conservative
ideas. >owever, tis period also saw te emergence o! te culture o! clu#s and
ence dresses #ecame more #ody-ugging and colors went more deep and
dar". $e esta#lisment o! /ndian and Pa"istani cinema as proved to #e te
strongest in!luence on te !asion in te decade. )ue to western in!luence, te
use o! angar"as, cogas and jamas ad diminised considera#ly #y tis time,
altoug te ceremonial pugdi, sa!a and topi were widespread as ever. $ey
ad #een replaced #y te serwani, wic is still a standard item o! !ormal dress
!or /ndian and Pa"istani men today. <ven toug women were accepting
cange, tey continued to wear te peswa5, "urta, ,agra and odni at
religious and ceremonial !estivities, wic were even sometimes made o!
imported !a#rics.
The 2365s saw te dawn o! art colleges and scools and due to te !reedom
struggle and te adoption o! "adi #y ,andi, te dying and andloom industries
got more #usiness. $e .@01s was one o! te most soc"-!illed decades o! te
century, as it saw sweeping !asion and li!estyle canges. $igt "urtas and
curidars competed wit mini-s"irts a#road and at te same time, designers
#egan to understand te need !or ceaper, ready-to-wear lines.
The 2375s saw te e&port o! traditional material wit te result tat e&port
surplus was sold witin te country itsel! and ence, international !asion came
to te su#-continent. Syntetics #ecame popular and te clotes even !lasier.
In the 2385s #ig money ruled. /n Pa"istan too, silouettes #ecame more
masculine and te salwar "amee5 was made wit soulder pads. $e in!luence
o! ca#le $G #ecame more prominent and te teenage mar"et #oomed wit
youngsters wo were more !asion conscious. 8Baig, ;11?:
M#! 2335s and te #eginning o! te ;.
st
century was mar"ed !asion designers
tat canged te way !asion was contemplated. )esigners greatly in!luence
wat direction !asion will go. $ese designers design and de!ine !uture !asion
developments. $ey are te trend setters o! cange in a culture H troug
cange in tastes and li!estyles o! a community wic is o!ten caracteri5ed #y
canges in current trends and styles. And canges in !asion play one o! te
major roles in tese trans!ormations. $e activities o! tese designers,
colla#oratively, !orm te !asion industry. $e !asion industry o! Pa"istan is
growing in volume wit every passing day. $e credit goes cie!ly to te
mainstream !asion people, wo ave #een instrumental in tis cange. 8Aisar,
;11?: $e industry as witnessed %uite a mature spurt in te last two decades
evolved !rom a traditional dar5i 8tailor: culture into a mature and cutting-edge
#usiness 8/mam, ;119:. >owever te status o! !asion designers in our country
greatly owes to te !asion institutions, particularly te Pa"istan Scool o!
+asion )esign 8PS+): H now called te Pa"istan /nstitute o! +asion )esign
wic was played its role in #ringing out te potential and imparting training to
young designers wo today enjoy a reputed name in te retail mar"et. Some o!
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tese recogni5ed names include Maria B, >asan Seryar Basin, )eepa"
Parwani and Maeen =an 8Iuresi, ;119:.$ese are some o! te !ew names
wic te !asion industry identi!ies wit. $oug te industry ad #een
operating !or %uite a time, it actually got its institutional sape a!ter te !ormation
o! te Pa"istan +asion )esign Council.
C,MPETIT,R-S ANA(YSIS:
Analy5e te si5e and intensity o! te competitors in te target mar"et8s: and
descri#e te major competitors in te target mar"et8s: and teir major strengts
and wea"nesses as per !ollowing !ormat.
9ah#! C%oth hose an! Bot#:e
,t*#tters ; A%%eg#ance -
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Strengths 9eaknesses
)ealing in almost all categories o!
women suiting
)i!!erent sops !or di!!erent category
)ealing also in men suiting
Strong pu#lic relations
Brand image and Brand <%uity
Ao mission statement
/nside #a5aar congested area
Ao promotional campaign
'ate delivery
Customi5ation pro#lems
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ENVIR,NMENTA( ANA(YSIS

EXTERNA( ENVIR,NMENTA( ANA(YSIS
a< Soc#a%
Social canges include canging attitudes,
#eaviors, li!estyle and taste. $ere is !re%uent
adaptation and %uiting o! J+asion K. )are to
)i!!er is very muc responsive to tese
cangings trends.
$< Techno%og#ca%
$ecnology !actors e!!ect on organi5ation in te
!asion world, tere are new innovations and
new designs, developments and ideas. /! we
donEt adopt te glo#al competition we can !ail.
Ce ave to !ocus te new tecnology in te
glo#al world oterwise we canEt lead our
competitors.
/ncreased use o! internet !or te promotion and
sale o! te products as increased te cost o!
te company #ut it also as increased te
pro!its. By training our employees and adopting
new tecnologies we can enance te sales
level and popularity o! our product
c< En/#ronmenta%
Ceater as a great in!luence on !asion or
apparel industry. But weater in Pa"istan is not
canged une&pectedly. But te electricity crisis are o!
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Strengths 9eaknesses
Iuality products
Strong Brand image
Strong promotional campaign
'ocation Advantage
Carge Premium prices
/gnores middle class
)onEt provide products on
speci!ication
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great important so as devastating.
<nvironmental !actors ave a #ig impact on
organi5ations. 6rgani5ations ave to !ace some
environmental !actors li"e Suicide #om# attac"ers
on crowds. $ese tings ave great impact on te
sale o! organi5ation. Sortage o! raw material,
increased cost o! raw material

INTERNA( ENVIR,NMENTA( ANA(YSIS:

Resorces =Cap#ta%<
$e total capital re%uired !or project is estimated
to #e Rs 7.?? mil. $e !i&ed cost o! te project is
Rs. ;.@ mil wic will #e !inanced locally. $e
amount o! initial permanent wor"ing capital
re%uired will #e Rs. 1.?3 mil. Si&ty percent 8012:
o! te <stimated cost o! te proposed project will
#e o#tained troug loan and te remaining ?12
will #e contri#uted #y te owners. Rs. ;.10 mil
8012: will #e o#tained !rom +inancial /nstitution.
Resorces =Peop%e<
+actory operations will #e continued trougout
te year. A#out 73 wor"ers will #e re%uired, out
o! wic .3 are related to wor"sop area, and
.; re%uired !or administration. A#out 9 are
related to selling and sta!!. Seven s"illed tailors
and designers will #e re%uired !or design and
cutting. Sales and receptionist will operate sale
section and dealing wit customer inter!ace.
Managers supervise overall operations o!
#usiness.
,rgan#>at#ona% strctre an! c%tre
)are to )i!!er ave participative-team oriented
structure. Aature o! #usiness venture demands
innovation and creativity in designing and
implementing new ideas. $e team #ased model
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sould instill in minds o! employees, wit te
elp o! strong and ealty culture.
Tra#n#ng:
Ce would #e providing training to our all
employees regarding customer relations and
teac tem ow to tac"le te !luctuating demand
and supply.
$raining will also !ocus on reducing te wastage,
empasi5ing on lead time.
S9,T ANA(YSIS
Strengths
,ood and ig %uality
macinery
+re%uently visited location
6pportunity !or people wo
want to "eep !asion and
religious values side #y side.
)iverse #rand port!olio
Broad par"ing area
Ltili5ation o! o#solete
inventory and wastage.
9eaknesses
Pla5a is not !ully esta#lised
>ig income people are less
in proportion in tis region. i!
tese would ave #een more,
we would #e adopting
s"imming pricing strategy
'ess capital is availa#le, we
need to #orrow te major
proportion o! cost o! project
,pportn#t#es
<&pand into emerging
economy and can #e
e&ported as well #ecause o!
igly demanded em#roidery
and andicra!ts o! Pa"istan
<nter new product mar"et
Ce can esta#lis distri#ution
networ" as well as outlets in
major cities o! Pa"istan.
Iuic" adoption toward
canging !asion in wearing.
/n !uture, tere may #e
Threats
'ac" o! promotion in media !or
/slamic !asion
Brand canni#ali5ation
Su#stitute
Aew entrants
Competitors
Political insta#ility
'ess supportive !inancial and
govt. institutions
Accessori5ing is started as a
nice, and people are
generally resist !rom new
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e&pansion in !orm o!
vocational institute.
trends, and to pay !or older
tings
Bs#ness Strateg":
As we are dealing wit tree product lines in our
#usiness wic are /slamic !asion, #outi%ue #usiness
and accessori5ing so we are !ocusing on di!!erent
strategies !or eac
+or Is%am#c *ash#on: we are !ocusing on
di!!erentiation strategy
+or $ot#:e $s#ness: we are !ocusing on
cost leadersip strategy
+or accessor#>#ng: we are !ocusing on nice
strategy.
MAR?ETIN. STRATE.Y:
&emograph#cs:
.en!er: Ce are !ocusing women and girls.
>ouse wives, Pro!essional woman, college or
university girls 8ages .3 and a#ove:
Age: 6ur target age segment is .3 and a#ove.
Soc#a% c%ass: Middle and ig class are targeted
social classes.
Income %e/e%: >ouseold income over Rs.
;3111Mmont.'ives in a iger- income Baawalpur
neig#orood.
Ps"chograph#cs:
'oo"s !or #argains 8seasonal !asion: #ut willing to
spend money on %uality, core items, would li"e more
time or elp in understanding wat cloting is rigt !or
er and se wants to loo" er #est #ecause se wants
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to !eel good a#out ersel! as well as ma"e a good
impression at er jo#.
(e#sre Act#/#t#es:
Supports te Art, #elieve in e&perimentation.
Reads te news, dawn, )aily post, +asion
maga5ines
Catces style 701, +$v, ,eo, >um etc
/nternet user
Se enjoys eating out as well as ta"ing time !or
ersel!
Note:
A/erage consmpt#on o* !resses per hea! per
"ear:
Purcasing in summer seasonN 9 dresses
Purcasing in winter season N ? dresses
6ccasional 8<idain, wedding ceremonies, parties: N ?
dresses
So total dresses used per ead per year on te
average are .0.
Market .ro'th Rate:
Mar"et is growing rapidly as more and more women
are #eing !asion conscious.
T"p#ca% B"#ng Nee!s:
Cloting, )esigner wears, covering
C,MPANY PR,&UCTS AN&
SERVICES:
Pro!ct &e/e%opment Process:
&es#gn:
+irstly we will create innovative designs, $e
initial process starts !rom te designing pase.
Garious patterns o! cloting and te !asions in
vogue, wic also relate to te tastes o! te
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concerned clientele, are designed. $e
contracted designer as does tis eMse will
provide te #asic designs o! wic te !a#ric will
#e converted into te designer wear garment. 6n
average, a designer is supposed to provide ?1
designs per mont or .11-.;1 designs per
season i.e. tree monts. +rom tese designs,
appro&imately 312 o! te designs are selected
!or !urter development o! clotes.
Pattern mak#ng@ ctt#ng:
Based on te designs selected, patterns !or cutting
are developed and #ased on tese patterns, !a#ric
is cut, em#roided, #loc" printed, and processed
accordingly.
Em$ro#!er":
<m#roidery will #e outsourced and will #ecome a
part o! per unit varia#le cost o! product design.
St#tch#ng:
$e cutting is ten !ollowed #y stitcing, wic can
eiter #e done #y te in-ouse stitcing unit or #y
outsourcing it. 'a#els are also attaced to te
apparels in tis process.
+#n#sh#ng ; Present#ng:
$e !inal pase is tat o! !inising, in wic te
garment will #e cec"ed !or %uality control and will
cleaned 8i! re%uired: !or !inal presentation at te
outlet. $e garments will also #e tagged !or
identi!ication o! si5es, prices, addresses, andling
instructions, etc.
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Cutting, stitcing and !inising processes will #e
per!ormed in our wor"sop #y our employees *
tailors.. A!ter completion o! product we will ma"e it
availa#le at our own outlet.
PR,&UCT STRATE.Y:
Pro!ct Categor":
Casual Cear is Range . wic represents
seasonal wear. $e ma&imum cost !or tis range
would #e Rs .??1. 8see !ig .:
Semi +ormal Cear is Range ; represents party
wear. +or tis, range o! cost would #e #etween
.??1-?111 appro&. 8see !ig ;:.
+ormal Cear is Range 7, representing eavy
em#roidered dresses, cost ranging #etween
?111- 0311 appro&. 8see !ig 7:.
Pro!ct M#A
Categor" Percentage o*
tota% ot*#t
B pro*#t marg#n
per n#t
Casual Cear 012 .12
Semi +ormal Cear ;32 ;12
+ormal Cear .32 .?2
Pro!ct @ Ser/#ce Ana%"s#s:
Ce are !ocusing on casual, !ormal, and semi !ormal.
6ur main !ocus would #e on latest trends. Ce will try to
give te #est %uality, colors, designs, !a#ric and so as
te #est environment tat women will !ind ease and
would surly #e deligted and will visit our #outi%ue
again a!ter !irst #uying. 6ur clotes will appeal image
conscious, !asion aware, and coosy "ind o! women.
Ra' Mater#a% an! ?e" Spp%#ers:
$e raw material o! te proposed unit is !a#ric tat can
#e purcased !rom te wolesale mar"ets o!
+aisala#ad and 'aore. $e em#roidery will #e ta"en
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!rom local people. Ce will #e using di!!erent "inds o!
!a#rics depending upon te speci!ied range li"e,
Ci!!on, =addi Sil", Jamawar, =addar, ,eorgette and
linen etc. !or em#roidery we will need diamantes,
se%uences, laces, #eads, #uttons and ,otta =inary etc.
PR,M,TI,NA( STRATE.Y:
Integrate! Market#ng Commn#cat#on P%an
A!/ert#s#ng Act#/#t":
Aewspaper advertisement will #e done, #anners,
posters, #rocures and ca#le $G ad and slides will
also #e used. Advertisement on Radio is also
anoter appropriate way to create awareness to te
target mar"et.
&#rect Market#ng Act#/#t":
+or te direct mar"eting purposes, catalog
mar"eting will #e used and direct mail mar"eting
can also #e considered.
,n%#ne Act#/#t":
www.daretodi!!er.com.p" will #e our we#site we will
provide online purcase !acility.
E/ents Act#/#t":
<&i#itions will #e arranged, and seminars on
!asion awareness as well as !asion sows in girlsE
colleges and universities will also #e organi5ed.
Promote !or Seasons * >olidays Set up sales days
!or seasons, olidays li"e <idain, valentineEs day,
womenEs day, moterEs day, Basant etc.
Market#ng an! Promot#on B!get:
Mar"eting activities are important generating
awareness. As we are to esta#lis a new #rand so
more te money spends, more e!!ective te activity will
result. $e total cost o! all activities will #e o! Rs. @.7?@
!or te !irst year. More and more people will #e aware
tey will #e attracted towards product. 6ur promotional
#udget is 1.3 2 o! te sales every year.
BRAN& STRATE.Y:
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6ur product is image conscious and will re%uire
igly image positioning.
6ur #outi%ue !ocuses on most modern trends
and less time to reac tem. Coman can get
wat tey want witout any trou#le and wit
great ease. Ce are providing valueD image,
sopistication and style !or wat woman are
ungry.
Bran! name(
Dare o Differ! suggesting tat wat is in te
!asion. <asy to pronounce and easily accepted.
Ce can even e&tend our #outi%ue to men under
te same name tis name as no limitations.
(ogo:
/t is memora#le generating loyalty. Adapta#le to
any culture. And aving no cultural pro#lem all
over te country. Similarly ave no limitations.
Co%or:
Blac" and wite. Iuite neutral color easily
memora#le and associations can #e developed
witout any pro#lem.

UR(: www.daretodi!!er.com.p" availa#le LR' is
easy to remem#er and protecta#le.
&ISTRIBUTI,N STRATE.Y
Manu!acturer

Customer
Se%ect#/#t":
6ur product is a sopping good and will #e presented
to te mar"et in our own e&clusive outlet so te
distri#ution is selective as product is o! ig image.
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9a#t#ng an! !e%#/er" t#me:
Product will #e availa#le in te outlet so customer
doesnEt ave to wait !or te delivery. /n case o! order
delivery, time re%uired is ma&imum .3 days.
Var#et" an! Range
Ce will provide variety and range, as we are dealing in
tree categoriesD casual, semi!ormal and !ormal.
In*ormat#on pro/#s#on:
Ce will provide training to our employees so tat tey
can assist te customers as muc as possi#le.
+ollowing !lows would #e per!ormed to produce te
a#ove services outputs. $ese !lows would #e
per!orming !rom manu!acturer to consumer troug
wole seller and retailer.
PRICIN. STRATE.Y:
&escr#pt#on Un#t Pr#ce
a Range . .,011
$ Range ; ?,911
c Range 7 4,311
Pricing is set according to mar"et indicators. Set in
suc a way tat it covers cost and generate revenue !or
te #outi%ue. /n te start it re%uires lower prices in
order to penetrate in te mar"et. $an ig te price !or
te assurance o! ig %uality as it is perceived.
,PERATI,NA( P(AN:
Management:
$e overall management and control o! te !irm will #e
actively managed #y Mar"eting Manager, Supply Cain
Manager, +inance Manager and 6perations manager
wo are te partners and will actively participate in
management decisions and control te a!!airs o! te
!irm.

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Business Plan Dare to Differ
Partners- Names
&es#gnat#on
.. Miss >ija# =an
Mar"eting Manager
;. Miss. =andeel Sunana
Supply Cain Manager 7. Miss. Anita
+inance Manager
?. Miss Sandal
6perations Manager
$e partners will contri#ute e%ually in te e%uity o! te
project and will e%ually participate in te pro!it and loss
o! te !irmFs #usiness.
C,MPENSATI,N AN& BENE+IT PAC?A.E:
Ce ave considered government policies regarding
compensation and remuneration pac"ages. Ce are not
e&ploiting la#or rigts. Ce are providing #onuses and
.12 increment in total salary every year to reduce te
in!lationary e!!ects. Ce ave created a separate
provisional account !rom operating pro!it wic is
named as JCor"er +undK.
IMP(EMENTATI,N P(AN:
$e total time period !or te installation and e&ecution
o! proposed unit is estimated to #e 7 monts !rom te
date o! approval o! !inance.
+ac#%#t" Re:#rements: 6ur wor"sop and
outlet #uilding will #e ta"en on rent. <%uipment
and macinery will #e purcased.
(a$or Re:#rments: Business operations will
#e continued trougout te year. A#out 73
wor"ers will #e re%uired, out o! wic .3 are
related to wor"sop area, and .; re%uired !or
administration. A#out 9 are related to selling and
sta!!. Seven s"illed tailors and designers will #e
re%uired !or design and cutting. Sales and
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receptionist will operate sale section and dealing
wit customer inter!ace.
Cap#ta% Nee!s: capital is re%uired to meet
running !inancial needs as well as !i&ed cost o!
capital. +ollowing is te list o! assets( 8!or more
details see anne&ure:
a. Macinery,
#. 6!!ice <%uipments,
c. Geicles,
d. +urniture and !i&tures,
e. Pre operating e&pense,
!. /nventories 8Raw Material:
g. Supplies etc.
+inance is also re%uired to meet te !ollowing
e&penses( 8!or more details see anne&ure:.
a. /nstallation,
#. $ransportation,
c. /nsurance,
d. $ravelling e&penses,
e. Registration e&penses etc.
In/entor" Contro%:
/nventory !or raw material and !inised goods will
#e eld !or .? days wic will #e su!!icient to
meet demand !luctuations. Ma&imum lead time
will #e .3 days. /nventory will #e stored in te
stores o! te wor"sop. /t does not re%uire any
additional storage cost. $e transportation activity
will #e per!ormed #y #usiness owned pic"-ups.
Castage in production process will #e ..2 o! raw
material, wic will #e utili5ed along wit
redundant resources !or accessori5ing.
Propose! capac#t"
$e Bouti%ue #usiness capacity is greatly dependent
on te mar"et si5e and te num#er o! potential clientele
one can attract. +urtermore, te women !asion wear
garments will #e designed troug a contracted
designer, em#roided troug in-ouse em#roidery unit,
and ten stitc in wor"sop. 6n average, a tailor can
supply 7 dresses per day, wereas our optimal capacity
o! one wor"er is to prepare 3 dresses per day.
Appro&imately, total capacity o! te de!ined unit wit 4
stitcing macines 8#asis on 9-.1 ours si!t: will #e
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a#out 3;3 dresses per mont. $e #rea"up o! te total
num#er o! dresses per annum will #e as !ollows(
/nitially, we will #e wor"ing at 012 production
capacity.$e total num#er o! units produced will #e
0?91 dresses in .
st
operating year. 6perating capacity
will increase #y 32 eac su#se%uent year. A!ter 7
rd
year it will remain constant at 412. Ce will #e aving
tree price ranges.in eac price range tere are tree
si5e ranges and !our design ranges.total num#er o!
units o! eac range is sown in !igure 8.,;, and 7:.
All designs in range . will cost Rs. .??1 per unit
8appro&.:
All designs in range ; will cost Rs. 794; per unit
8appro&.:
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All designs in range 7 will cost Rs. 0?0? per unit
8appro&.:
C,NC(USI,N:
$e idea is to provide a place were ladies can !ind
solutions to teir !asion needs in !orm o! garments,
jewelry, soes, accessories and were tey can easily
get teir old #ut trans!ormed new products in a creative
and unusual manner. $is project will provide
employment to women, wo are a#le to do em#roidery,
stitcing, ave a#ilities to #e good sales persons and
ave good communication s"ills. /n todayFs #usy age
people donFt get time to go to di!!erent stores and
purcase teir re%uired items.
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