Arindam Mukherjee

MBA/09/041
2nd year MBA
Business Plan Title
Positioning Arunachal Pradesh and Meghalaya as a Tourist destination
Introduction
Tourism has been a major social phenomenon of the societies all along. It is widely acknowledged that
tourism is one of the worlds largest and fastest-growing industries. India a country with tremendous
diversity has a lot to offer in terms of tourism and related activities. In other words heritage site, cultural
attractions, beaches, health & wellness like yoga & ayurvedic, Indian cuisine provides for huge potential
for the tourism sector in India. s the Travel and Tourism industry holds tremendous potential for India!s
economy it is included among the "ore #ectors of the Indian $conomy.
North-East India
%efore Independence this entire area was known as ssam &rovince. Time to time seven different states
have been separated from the same area.
These are runachal &radesh, 'egahalaya, Tripura, (agaland, 'i)oram, ssam, and 'anipur.
The region is also known as the land of seven sisters and recently eighth state #ikkim was added into this.
The (orth eastern state is very different in many ways from the other part of India. These #tates have the
ma*imum number of Tribes living within. 'any tribal languages are spoken throughout these eight states.
The northeastern states have the highest percentage of "hristians. Territory wise this region is the most
sensitive region touching many countries like "hina, Tibet, %hutan, 'yanmar & %angladesh. &ermits to
visit the states of ssam, 'eghalaya & Tripura are no longer re+uired. &ermits to other states are to be
obtained from the local office. The states are famous for their scenic beauty. The states also have many
other tourists attractions like ,a)iranga wild life sanctuary where one can see one horned -hinoceros and
the famous Tawang .ompa-most important .ompa in (orth.
The region is known for its uni+ue culture, handicrafts, martial arts, and scenic beauty. &roblems include
insurgency, unemployment, drug addiction, and lack of infrastructure. #ince the beginning of the
economic liberali)ation in the /001s, studies have shown that this region is lagging behind the others in
terms of development.
Arunachal Pradesh Special Features
runachal &radesh attracts tourists from many parts of the world. Tourist attractions include Tawang, a
beautiful town famous for its %uddhist monastery, 2iro, famous for cultural festivals, the (amdapha tiger
project in "hanglang district and #ela lake near %omdila with its bamboo bridges overhanging the river.
-eligious places of interest include 'alinithan in 3ekhabali, -ukhmininagar near -oing 4the place where
-ukmini, 3ord ,rishna!s wife in 5indu mythology, is said to have lived6, and &arshuram ,und in 3ohit
district 4which is believed to be the lake where &arshuram washed away his sins6. -afting and trekking
are common activities. visitor!s permit from the tourism department is re+uired. &laces like Tuting have
wonderful, undiscovered scenic beauty.
Festivals
runachal &radesh is home to at least 78 major and sub 9 tribes, each with its distinct tradition and
customs. The majority of the population, that consists of tribes like di, .alo, ka, patani, (yishi,
Tagins, %ori, %okar etc. still continue with their ancient beliefs and indigenous practices of worshipping
the sun and the moon . This religion is known as :onyi- &olo 4which literally means sun and 'oon6.
Wildlife
The variation in altitude and climatic conditions account for four different types of forests whose natural
shelter and food harbour a range of flora and fauna, some of which are found only in runachal &radesh.
It is the only state that can claim to have four major varieties of the big cats in its jungles- tiger, leopard,
clouded leopard and snow leopard.'ore than ;11 species of birds have been recorded, many of which are
highly endangered and restricted to this state. $ach district of runachal &radesh has its own e*clusive
and rare variety of orchids. <ne of sias largest <rchidarium is in runachal &radesh, located at Tipi.
Flora and Fauna
runachal &radesh is considered to be the =nature!s treasure trove= and home to orchids, known for their
e*+uisitely beautiful blooms, from one of the dominant ta*a with more than si* hundred species,
occurring in varying elevations and climatic conditions throughout the state.
The state has a wonderful world of orchids that have adorned the forests making the state an =<rchid
&aradise= of our country.
Entry Formalities
PAP 4Protected Area Permit for forei!n Tourists"
>oreign Tourists in a group of 7 or more persons can obtain && for a period of ?1 days from the
'inistry of 5ome ffairs and .ovt. of runachal &radesh. >oreign Tourist visiting runachal &radesh
shall have to pay @ ;1 per head as -oyalty to the .overnment of runachal &radesh and application for
&& are to be applied through local approved tour operators only.
Inner line Permit #I$P for %omestic Tourists"
Aisiting runachal &radesh re+uire I3& on an application in plain paper with particulars and on payment
of &s' ())*- per permit. The application is available from -esident "ommissioner, :eputy -esident
"ommissioner of all (orth-$ast #tates of India.
+e!halaya Special Features
'eghalaya has some of the thickest surviving forests in the country and therefore constitutes one of the
most important ecotourism circuits in the country today. The 'eghalayan subtropical forests support a
vast variety of flora and fauna. 'eghalaya has 7 (ational &arks and ? Bildlife #anctuaries.
'eghalaya also offers many adventure tourism opportunities in the form of mountaineering, rock
climbing, trekking and hiking, water sports etc. The state offers several trekking routes some of which
also afford and opportunity to encounter some rare animals such as the slow loris, assorted deer and bear.
'eghalaya has an estimated ;11 natural limestone and sandstone caves spread over the entire state
including most of the longest and deepest caves in the sub-continent. ,rem 3iat &rah is the longest cave
and #ynrang &amiang is the deepest cave, both located in the Caintia 5ills. "avers from Dnited
,ingdom, .ermany, ustria, Ireland and the D# have been visiting 'eghalaya for over a decade
e*ploring these caves. (ot many of these have however been developed or promoted ade+uately for
major tourist destinations.
"herrapunjee is one of the most popular tourist spots in (orth $ast of India. It lies to the south of the
capital #hillong. The town is very well known and needs little publicity. rather scenic, ;1 kilometer
long road, connects "herrapunjee with #hillong.
'eghalaya also has many natural and manmade lakes. The Dmiam 3ake 4popularly known as %ara &ani
meaning %ig water6 on the .uwahati-#hillong road is a major tourism attraction for tourist. 'eghalaya
has several parksE Thangkharang &ark, the $co-park, the %otanical .arden and 3ady 5ydari &ark to name
a few. :awki, which is located at about 08 ,ilometres from #hillong is the gateway to %angladesh and
affords a scenic view of some of the tallest mountain ranges in 'eghalaya and the %angladesh border
lands.
Esta,lishin! the -pportunity
Be will be setting up a 5otel and will have an in-house Tour gency, which will supplement our hotel
business. The 5otel will have fooding and lodging facilities and the Tour gency will have transportation
and sightseeing facilities.
Business " .otel / Tour -perator
Basics for !ettin! started
3ocation and <pportunity
The location for the hotel is highly linked with the opportunity for growth. In the right location, where
competitors are not fulfilling all customer needs, a hotel can thrive. 5owever, in a beautiful neighborhood
that happens to have heavy competition from e*isting hotels, success may not be so forthcoming.
3ikewise, if the neighborhood leaves too much to be desired, we may not be able to price the rooms low
enough to encourage travelers to stay at the hotel, even if it is within walking distance of key attractions.
-egulatoryF3egal
Bhen starting a business there are some basic regulatory re+uirements that are need to be followed, vi).
registering the business name, obtaining a business license ,approvals for allotment of land, sanction of
power.
Insurance
It is important to shop around to find an agent who speciali)es in small business and offers coverage
appropriate to hotels in particular.
>inancing Gour %usiness
#mall business financing can involve several types of financing. $*amples are short-term debt, long-term
debt and e+uity financing. s we will be working with considerable assets, dependable and e*perienced
legal and accounting help is a must as we create deals with investors.
#ourcing of >inance
>or starting the business, we need to approach the sources from where we can fund our business. These
sources can be from %anks 4(ationali)ed & &rivate6 and >inancial Institutions 4I>"I, I:%I6.
$mployee 5iring
Be have to decide on how many employees will be necessary to run the hotel effectively and efficiently.
$mployees would be a mi* of both 3ocal and $*perienced person of the related field. nd we have to
train them with a hospitable mindset.
Tie-ups
Be need to make contact with tour bus operators and other tour-related businesses and establish
relationships to get group rates to use their services.
Incentives and -efferals
To improvise on your sells target we may try to introduce incentives and referrals to prospective clients.
Be can give corporate discounts to target behemoth companies. The tour agency can also attract more
people by giving group discounts and student discounts.
&romotion & Incentives
Be will create a website for our hotel and will tie-up with online travel websites for our promotion. lso
hand out fliers and brochures in our geographical area.
0AS. F$-W %ETAI$S"-
Arunachal Pradesh #Ta1an!
E2penses
.otel"-
0ost of $icense "
To start any hotel industry we should get some clearances from
government to obtain licenses. +onthly license fee is &s'3))) #appro2'
&ent of ,uildin! "
>or the 5otel and the Tour <perator office, we need to lease a suitable building
because as per the e*isting law only a native can buy a land in there for
domesticFcommercial purpose.
-ent at Tawang -s. 7;111 9 -s.?1111
>loors 7H.
-ooms on each >loor ;
#+uare foot of each room 4/; * /76 s+ ft I /J1
s+. ft.
Total -ooms with %ath room /?
<f the remaining 7 rooms,<ne will be for Tour <perator <ffice and the 7
nd
will be
-eception rea.
&oom %ivision"
t .round >loor 9 7 %ed " rooms with TAK ? nos.
t /
st
>loor 9 7 %ed " rooms with TA K 7 nos.E
7 %ed (on " rooms with TA.K 7nos E
7 %ed (on " rooms without TA K / nos.
t 7
nd
>loor 9 7 %ed (on " rooms without TA K ; nos.
Accessories "
>or the business purpose, we need to buy >urnitures,>ittings &
>i*tures,3ightining arrangements,#tationaries,Toiletaries etc.
ITE+S 45ANTIT6 P&I0E#rs
%eds 7L M1,111
&illows & %ed
sheets
7L&7L 0,111
.enerator /
Toiletries .ross 71,111
ir "onditioners L 81,111
"hairs & Tables 71 /;,111
TA-/;inch 8 ?1,111
.eysers M ;8,111
>ans /; /;,111
3ights 71 8,111
&hones /; L,;11
'iscellaneous .ross /1,111
T<T3 "<#T
7,0;,;11
Employee Salaries'
%esi!nation No' -f
Employees
Salaries*
month
'aintenance
#taff 4 "ook,%ell
%oy,,itchen
ssistant6
3 (37)))
'anager ( 87)))
Tour -perator"-
9ehicle 0osts K Bhenever there is need of a vehicle for tour purpose will contact
the local "ar agent for that and will keep a margin of -s.;11.
Employee Salaries '
%esi!nation No' -f
Employees
Salaries
'anager ( 3)))
ssistants 4guides6 : ;)))
:river ( <)))
Income
.otel"
<ur hotel will be a budget hotel. -oom tariff will range from -s.;11 4(on-" ,7 %ed6 to
-s./711 4" :elu*,7 %ed6.
Places to visit in and around Ta1an! "
Bap Ten! =an! 0raft 0entre >eshila Pea?
>orichen Pea? @as1ant >arh +anAushree 9idyapeeth
Nuranan! Water Fall Sela Pea? Ta1an! War +emorial
Thin!,u .ot Sprin! Tsachu .ot Sprin!

It will be a 7 day tour K -s./711Fhead. 4 >ooding Including6
>or group vacationers there will be discount.
+e!halaya BTura #>aro .illsC
E2penses"
.otel"-
0ost of $icense "
To start any hotel industry we should get some clearances from
government to obtain licenses.
&ent of ,uildin! "
>or the 5otel and the Tour <perator office, we need to lease a suitable building
because as per the e*isting law only a native can buy a land in there for
domesticFcommercial purpose.
-ent at Tura -s. L;111
>loors /H.
-ooms on each >loor ;
#+uare foot of each room 4/; * /76 s+ ft I /J1
s+. ft.
Total -ooms with %ath room J
<f the remaining 7 rooms,<ne will be for Tour <perator <ffice and the 7
nd
will be
-eception rea.
&oom %ivision"
t .round >loor 9 7 %ed " rooms with TAK ? nos.
t /
st
>loor 9 7 %ed " rooms with TA K 7 nos.E
7 %ed (on " rooms with TA.K 7nos E
7 %ed (on " rooms without TA K / nos.
Accessories "
>or the business purpose, we need to buy >urnitures,>ittings &
>i*tures,3ightining arrangements,#tationaries,Toiletaries etc.
ITE+S 45ANTIT6 P&I0E#rs
%eds /8 LJ,111
&illows & %ed
sheets
/8&/8 8,111
.enerator /
Toiletries .ross /;,111
ir "onditioners L 81,111
"hairs & Tables 71 /;,111
TA-/;inch M ?;,111
.eysers M ;8,111
>ans /8 /8,111
3ights 71 8,111
&hones /; L,;11
'iscellaneous .ross /1,111
T<T3 "<#T
7,M/,;11
Employee Salaries "
%esi!nation No' -f
Employees
Salaries*
month
'aintenance
#taff 4 "ook,%ell
%oy,,itchen
ssistant6
3 (37)))
'anager ( 87)))
Tour -perator"-
9ehicle 0osts " Bhenever there is need of a vehicle for tour purpose will contact
the local "ar agent for that and will keep a margin of -s.;11.
Employee Salaries"
%esi!nation No' -f
Employees
Salaries
'anager ( 3)))
ssistants 4guides6 : ;)))
:river ( <)))
.otel" <ur hotel will be a budget hotel. -oom tariff will range from -s.;11 4(on-" ,7 %ed6 to
-s.7111 4" :elu*,7 %ed6
Places to visit in and around Tura
Tura &eak (okrek %iosphere "hibagre
&elga >alls -ongbang :are #asatgre Aillage
-angapani




It will be a 7 day tour K -s./;11Fhead.4 >ooding Including6