STUDENT ID: 11001040

BUSM1001 The Business Professional

Assignment 2
Case study outlining the current eternal en!ironment a""ecting the
#usiness
o" $cCain %oods &td' and gi!ing suggestions as to ho( the com)any
could
res)ond to it
Due date: 4*1*12
$odule &eader: +olly Andre(s
,ord count: -2.0
STUDENT ID: 11001040
Contents page
Section /age
1. Introduction
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2. Project plan
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3. !ecuti"e Su##ar$
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' . PST& anal$sis
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'.1. P olitical factors
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'.2 cono#ic factors
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'.3 Social trends
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'.% Technological factors
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'.' n"iron#ental
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'.( &egislation
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(. Conclusion
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). *eco##endations
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+. *eference list
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STUDENT ID: 11001040
1. Introduction
The aim o" this case study is to analyse the current eternal #ac4ground in relation to
$cCain5s' In order to ma4e a "ull and clear analysis6 a !ariation o" the /EST model
7/ESTE&8 is used in the re)ort' Suggestions as to ho( $cCain could rise to the challenges
)osed #y these macro9en!ironmental changes are also e)lained and e!aluated'
Sources o" in"ormation used are mar4et re)orts6 cor)orate re)orts6 :ournals6 online :ournals6
)ress releases6 (e#sites6 #logs and e9#oo4s'
A )ro:ect )lan outlining ho( the re)ort (as (ritten and (hat sources o" in"ormation (ere
used is also enclosed'
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STUDENT ID: 11001040
2. Project plan
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3. !ecuti"e Su##ar$
$cCain is the glo#al leader in the "ro;en )otato )roducts mar4et'
The com)any has to rise u) to current eternal demands a""ecting its #usiness in order to
maintain this )osition'
The current macro9en!ironment is made u) #y:
Political factors , the U< go!ernment5s concern o" rising o#esity rates and the on9going
demand "or =ritish )roduction'
The com)any might consider children5s s)orts e!ents organi;ing and introducing
interacti!e lecture9games on nutrition "or #oth children and )arents to )artici)ate in'
cono#ic -ac.ground6 determining ho( the economic crisis and "ood in"lation im)act
on the "ro;en "ood mar4et'
$cCain should there"ore try to reduce )roducti!ity costs )er unit and consider #igger
sales )romotions to 4ee) u) (ith the com)etition'
Social trends / consumers5 desire to li!e healthy and trends in their groceries5 #uying
ha#its'
Athletes5 s)onsorshi) may #e an o)tion to demonstrate the com)any5s commitment to
healthy li!ing (hile the high "ood standards and >uality is monitored and maintained'
Technological factors , the im)act o" Internet and smart)hone inno!ations on the
)urchasing )rocess6 as (ell as ne( ?@D technologies to hel) $cCain #e more
sustaina#le'
$cCain might consider introducing a smart)hone a))lication )ro!iding essential
in"ormation a#out its )roducts' ?egarding sustaina#ility6 the com)any could a))ly the
ne( nanotechnologies in their manu"acturing )rocess'
n"iron#ental issues concerning reduction o" (aste to land"ill6 (ater usage and CA2
emissions'
The com)any might in!estigate o))ortunities "or "urther #iogas usage and the method o"
anaero#ic digestion o" (aste'
&egal factors a""ecting $cCain5s #usiness B "ood manu"acturing and ingredient
standards6 as (ell as ad!ertising regulations'
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STUDENT ID: 11001040
?educing the )rice o" healthier )roducts and increasing that o" less healthy )roducts on
#alance might #e an o)tion "or $cCain6 as (ell as im)ro!ing its ad!ertising strategy to
com)ly (ith ASA regulations
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STUDENT ID: 11001040
%. &ist of figures
%igure /age
Figure 1: PESTEL diagram
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Figure 2: Preferences for price promotions
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Figure 3: Direct CO2 emissions per unit
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STUDENT ID: 11001040
' . PST& anal$sis
The macro9en!ironment is changing ra)idly' Ac4no(ledgement o" it is essential "or a com)any6
ensuring its )er"ormance is aligned )ositi!ely (ith the "orces o" change a""ecting its #usiness
7/orter6 1.308' It has to identi"y and eamine the 4ey macro9en!ironmental "actors a""ecting its
#usiness' According to =lythe 7200386 a /ESTE& analysis is a use"ul tool "or a macro9
en!ironmental analysis'
%igure 1: /ESTE& diagram 7Source: IgniteStrategicSolutions 20118
+a!ing carried out the analysis6 the com)any must then ta4e actions in order to res)ond
ade>uately to the changes that ha!e occurred' The "ollo(ing analysis outlines these eternal
changes (ith regards to $cCain and e)lains ho( the com)any has managed to res)ond to
them so "ar'
'.1 P olitical factors
Since 2000 the )olitical en!ironment a""ecting the #usiness o" $cCain %oods has not changed
dramatically' The issues are still the same B monitoring and )olitical )ressure o!er healthier "ood
manu"acturing and the demand "or using domestic cro)s'
The U< go!ernment has #een )ersistent in its cam)aign against children o#esity'
Su))liers and caterers are strongly monitored on the "oods they introduce to schools'
$cCain has risen to this challenge #y de!elo)ing a healthier )roduct line 7$cCain5s
Alternati!es8 and arguing that it C"eatures com)letely non9"ried "oods hel)ing to deli!er
nutritionally #alanced mealsD 7$cCain 20118'
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STUDENT ID: 11001040
Com)anies manu"acturing "ast "oods might #e as4ed to "und the go!ernment5s
Change4&i"e cam)aign in return o" not ha!ing to "ace ne( legislation outla(ing
ecessi!ely "atty6 sugary and salty "ood' A go!ernment5s decision to "und its cam)aign
this (ay (ould #e an o))ortunity "or $cCain to )ro!e (rong o" the accusations to(ards
this #usiness sector' +o(e!er6 Alan $aryon9Da!is 7201086 the outgoing )resident o" the
%aculty o" /u#lic +ealth6 has la#eled this as an Cinsecure mo!eD6 stating that current
legislation has already hel)ed )re!ent smo4ing.
Another )olitical issue6 according to Coo)er 7201086 has #een the =ritish "ood im)ort
de)endence' The go!ernment has introduced the C=uy =ritishD cam)aign6 (hich aims to
reduce the amount o" e)enditure on non9domestic )roducts' $cCain has res)onded to
this success"ully #y su))orting the local agriculture and (or4ing closely (ith =ritish
"armers6 according to their o""icial (e#site 720118'
'.2 cono#ic factors
According to the Do(ney5s re)ort 720028 the economic "actors re"er to ho( echange6 in"lation
and interest rates (ill im)act on #usinesses and ho( these #usinesses could ma4e the right
decisions in res)onse' The economic #ac4ground also includes changes in #uying )atterns in
the current economic situation'
%ood in"lation is the third "astest gro(ing a"ter trans)ort6 alcohol and cigarettes and6
according to $intel 720118 it has a great im)act on the "ood industry6 including $cCain5s
com)any' /rices5 soaring is li4ely to #e a "uture issue o" the glo#al "ood mar4et6 (hich
suggests the U< is most li4ely to see )olitical agitation o!er "ood )rices' Such situation
might com)licate e!en more the )olitical situation im)acting on the "ood industry 7The
Telegra)h 20118'
E)enditure on energy and )o(er6 (hich is )artially included in the )rice o" each
)roduct6 is also a""ecting "ood manu"acturers' It contri#utes to the o!erall increase o" "ood
)ricing and in order to remain )ro"ita#le and 4ee) their customers5 loyalty6 most
com)anies are relying on )romotional mechanisms'
%igure 2: /re"erences "or )rice )romotions 7Source: $intel 20108
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STUDENT ID: 11001040
According to 1
st
Encounters 720118 the C#uy9one9get9one9"reeD strategy is one o" the most
)o(er"ul "orms o" s)ecial o""ers and "or chi)s manu"acturers it is )ro#a#ly the only (ay o"
(inning customers #ac4 a"ter the o#esity crisis "rom 2000*20016 discussed in the
$cCain5s case study'
As incomes ha!e #een dramatically going do(n due to the recession6 consumers
a))reciate (hat their ne( C#argain hunterD strategies 7using cou)ons and "inding deals8
ha!e done "or their #udget 7The national )ro!isioner 20108'
$cCain can a""ord not to underta4e huge )romotion cam)aigns #ecause6 as a mar4et
leader6 it has an esta#lished )osition and earned customers5 loyalty' +o(e!er6 the
com)any does use a range o" )ricing strategies associated (ith adding !alue "or money6
"or eam)le: Cetra9"illD )ac4s still gi!e customers u) to -0E "ree )roduct' The com)any
also continues to o""er ne( )roducts at s)ecial )romotional )rices to encourage
)urchases 7The times 1006 no date8'
According to $intel5s re)ort on %ruit and Fegeta#les 7201186 the recession has im)acted
)ositi!ely on the "ro;en "ood mar4et as a (hole6 as consumers continue loo4ing "or (ays
in (hich "ood (astage and there"ore e)enses could #e reduced' They are also see4ing
to cut9#ac4 on eating out so the return o" home coo4ing (ill enhance the "ro;en "ood
mar4et' %ree;ing and stretching meals is an ongoing trend e)ected to continue6 as
)eo)le chose )re9coo4ed and*or "ro;en meals (hen )ossi#le 7The national )ro!isioner
20108'
'.3 Social trends determine consumer #uying )atterns and strongly a""ecting #usinesses'
Similarly to the demand "or some )o)ular clothes #eing determined #y "ashion6 demand "or "ood
)roducts is determined #y eating )atterns6 (hich are constantly changing'
Consumers5 desire to li!e healthy has #een )ersistent o!er the last "i!e years' As
)re)aring meals (ith "ro;en "ruit and !egeta#les is generally considered less healthy
than eating them "resh6 $cCain are in!esting hea!ily to communicate N/D to customers
and to address )erce)tions that "ro;en "ood is o" )oor >uality and unhealthy 7$intel
20118' $oreo!er6 in 20036 $cCain teamed u) (ith the U< Athletics6 demonstrating
su))ort to(ards healthy li"estyles'
/otatoes are still a sta)le "ood o" the =ritish6 according to $intel 7200.8G it is consumed
#y .2E o" the )o)ulation' This is (hy the ma:ority o" $cCain5s )roduction is )otato9
#ased 7chi)s6 %rench "ries6 (edges6 etc'8' A lot o" e""ort is )ut into reducing saturated "at
in them and de!elo)ing their taste #y $cCain5s Canadian /otato Technology Centre'
In 20106 the com)any had to !oluntarily recall the $cCain All American ?oaster "ro;en
)otato )roduct as some o" it (as contaminated (ith Salmonella' This a""ected the
customerHs con"idence6 eroding the demand "or $cCain )roducts 7Datamonitor 20118'
Thus6 the com)any has to monitor their )roduction (ith consistency and consciousness
in order to )re!ent such issues in the "uture'
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STUDENT ID: 11001040
'.% Technological factors
Technology is a "orce "or de!elo)ment in the "ood industry' Today5s "rontiers include the use o"
smart )hones "or sho))ing6 a))lication o" nanotechnology and de!elo)ment o" ne(
drought resistant cro)s 7The Institute o" Irocery Distri#ution 20118' $cCain has #een until
no( success"ully "acing the challenges )osed #y this technological #ac4ground'
Technology has alread$ affected shopping ha-its 01ladding 20112. ?ecent research
indicates that 42E o" U< smart)hone o(ners are see4ing to #uy )roducts online using
their handset' +o(e!er6 the im)act o" smart)hones s)reads "urther than sim)ly )lacing
online orders 9 40E o" smart)hone o(ners use their mo#ile to read )roduct re!ie(s6 and
-1E use them to "ind out additional )roduct in"ormation "rom retailer (e#sites
7=rand#an4 mCommerce re)ort 20108'
$cCain state that they are see4ing (ays to reduce the use o" )ac4aging materials (hile
)reser!ing the high standards o" "ood sa"ety and >uality' Their Canadian di!ision has
targeted )ac4aging as a "ocus o" its (aste9reduction e""orts 7=$I? 200.8'
Nanotechnology has the )otential to trans"orm the entire "ood industry #y changing the
(ay "ood is )roduced6 )rocessed and )ac4aged' A))lications in )ac4aging are !ery
)romising 9 they can im)ro!e the sa"ety and >uality o" "ood )roducts 7So;er6 <o4ini
200.8'
A need "or sustaina#ility o" glo#al agriculture is currently de!elo)ing #ecause o" the
gro(ing concerns a#out climate change 7,hitehead 20108' $cCain %oods has risen to
this trend #y #ecoming a mem#er o" the Sustaina#le Agriculture Initiati!e /lat"orm and is
acti!ely su))orting the de!elo)ment o" sustaina#le agriculture (orld(ide' Their glo#al
agronomy team (or4s directly (ith "armers to de!elo) and trans"er #est )ractices in
)roducti!ity im)ro!ement6 "ood sa"ety and en!ironmental sustaina#ility 7=$I? 200.8'
'.' n"iron#ental factors
A ma:or concern o" the "ood industry is im)ro!ing the manu"acturing )rocess in order to ma4e it
more en!ironmentally "riendly' Im)ro!ed "ood )roduction techni>ues such as reduction o" (aste
to land"ill6 (ater usage and CA2 emissions are a 4ey "ocus 7U< %ood Chain Sustaina#ility
Irou) 20108'
The U< has set argua#ly the toughest car#on reduction targets in the (orld' In July
200.6 the go!ernment )u#lished the &o( Car#on Transition /lan 7&CT/86 detailing
ho( the e>ui!alent o" 200 million tonnes o" car#on dioide could #e sa!ed 7CA2e8
7/ic4ard 20108' To rise u) to the challenge6 $cCain reduced direct emissions "rom
their manu"acturing' Since 200.6 CA2 emissions ha!e #een declining annually (ith
-E 7$cCain =enchmar4 re)ort 200.8'
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STUDENT ID: 11001040
%igure -: Direct CA2 emissions )er unit 7Source: =$I? 200.8
$cCain has (or4ed a lot to reduce its negati!e im)act o!er the en!ironment'
According to the =$I? re)ort 7200.8 the com)any has reduced:
- energy consum)tion #y 0E )er unitG
- (ater consum)tion #y 2E since 2000'
/u#lic recognition o" en!ironmental "riendliness as one o" the com)any5s com)etiti!e
ad!antages is a )riority "or $cCain5s' This is (hy6 according to =$I? 7200.86 since
2003 the manu"acturing )rocess has #een signi"icantly im)ro!ed (ith the introduction
o" an enhanced Ilo#al En!ironmental /olicy and com)leting the construction o" si
"acilities designed in coherence to the &EED standard'
Using a rene(a#le energy source creates inde)endence "rom rising electricity )rices6
(hich is a ma:or ad!antage "or #usinesses 7The Institute o" Irocery Distri#ution
20038' $cCain has ac4no(ledged this and in 200. undertoo4 a ma:or commercial
in!estment resulting in the construction o" an anaero#ic lagoon and three (ind
tur#ines' In the "irst si months since their acti!ation6 the (ind tur#ines reduced the
)lant5s CA2 emissions #y 000 tonnes6 (hile the anaero#ic lagoon is e)ected to
generate around 10E o" the )lantHs electrical needs 7IID 200.8'
'.( &egislation
?es)onsi#le com)anies not only ha!e to a#ide #y the eternal legislation' They see4 to
generate standards a#o!e the minimum re>uirements' $cCain has to #e a(are o" a num#er o"
legal factors a""ecting its #usiness'
$cCain5s )roducts com)ly (ith a range o" standards:
- The %ood Sa"ety Act6 regulating ho( "ood is )re)ared and ser!edG
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STUDENT ID: 11001040
- The Trades Descri)tions Act6 according to (hich goods and ser!ices must #e
eactly as descri#edG
- The ,eights and $easures Act B demanding the right (eight dis)layed on
)ac4s'
According to =oseley 7201086 the National Institute "or +ealth and Clinical Ecellence has
outlined (hat needs to #e changed in the industry' These measures include:
- A total #an on trans "atsG
- Ensuring "ood lo( in "at and salt are chea)er than unhealthier !ersionsG
- =ringing in the Ktra""ic lightK colour coding system'
$cCain5s ha!e already "ul"illed some o" these re>uirements 9 according to the $cCain
case study 7200086 saturated "at in all )roducts has #een reduced #y 20E due to the use
o" sun"lo(er oil in the )re)aration6 and Ctra""ic lightsD are )ut on all their )roducts'
$cCain also has to a#ide the standards o" the U<5s Ad!ertising Standards Authority
7ASA8' According to the Code o" =roadcast Ad!ertising 7201186 all ad!ertisements ha!e
to #e truth"ul6 decent6 legal and honest' Eisting regulations already outla( :un4 "ood
ad!Lrtising on dedicatLd childrenHs channLls and on )rograms dirLctly targLtLd to
children under the age o" nine 7Aa4en 20118' In the near "uture6 ad!ertising "ast9"ood to
children in schools (ill #e #anned6 in coherence (ith the go!ernment5s Change4&i"e
cam)aign'
(. Conclusion
To conclude6 the main "actors a""ecting $cCain5s )er"ormance are legal*go!ernmental
restrictions on healthier )roduction and sustaina#ility6 and the changing #uying )atterns' $cCain
has managed to rise u) to this eternal en!ironment than4s to its constant research and
de!elo)ment6 (hich has ser!ed the com)any good B $cCain are the num#er one glo#al
su))lier o" %rench "ries and other "ro;en "oods 7Datamonitor 20118'
E)lained #elo( are a))lica#le suggestions as to ho( $cCain could e""iciently res)ond to it'
The com)any has until no( #een success"ul in li!ing u) to its customers5 high e)ectations6
maintaining its image and relationshi) (ith the consumer' +o(e!er6 there is still room "or
im)ro!ement "or $cCain5s #usiness and !arious (ays to res)ond to ongoing macro9
en!ironmental issues'
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STUDENT ID: 11001040
). *eco##endations
2'1 /ossi#le res)onses to the political en"iron#ent:
Encouraging children in o#esity hots)ots 7,ales and Northern England87==C
20038 to )artici)ate more in s)orts6 introducing #eginners5 coo4ing lessons to
schools and #ringing together a healthy lunch#o )olicy' To demonstrate
a))reciation "or the cam)aign and its aims6 $cCain5s might consider organising
s)orts e!ents li4e "oot#all*rug#y*etc' com)etitions #et(een schools in areas (here
o#esity is a ma:or issue to encourage )artici)ating in s)orts as )art o" children5s
e!ery9day li"e'
Su))ort and in"ormation 9 rather than Khectoring and lecturingK 9 are 4ey to cutting
o#esity rates 7==C 20038' There"ore another o)tion "or $cCain is holding
interacti!e lecture9games in schools to educate children and )arents ali4e o" the
nutritional !alue o" their )roducts and (hat #ene"its there are to a healthy diet
7CDC 20118'
2'2 Suggestions as to the econo#ic -ac.ground:
$intel5s "orecast "or the "uture rate o" "ood in"lation is that (ill most )ro#a#ly
continue to increase6 (hich is (hy $cCain should consider reducing the
)roducti!ity costs )er unit #y im)ro!ing the manu"acturing )rocess in order to 4ee)
)rices at a reasona#le le!el 7$intel 20118'
/rinta#le cou)ons are a!aila#le on the $cCain5s (e#site in res)ond to the
consumer #argaining trend 7Iraham 20118' And although Nic4 Fermont6 $cCain5s
=ritish chie" eecuti!e 720118 states that the com)any cannot a""ord #ig sales
)romotions in this economic condition6 such cam)aigns should #e considered in
the "uture' C,eHre not an e)ensi!e item and our #usiness model doesnHt allo( "or
the amount o" )rice )romotion thatHs #ecome the normK6 he says6 reali;ing that
com)etition is "ierce and $cCain has to 4ee) u) regardless o" the economic
situation'
2'- /ossi#le reactions to social trends:
S)onsorshi) o" young athletes is an ecellent (ay o" communicating the
com)any5s message to the customers 7,ilson 20038' $cCain should #e )ersistent
in its commitment to healthy li"estyles (ith the large multi9)lat"orm cam)aign
launched in January 20106 including TF6 )rint6 social media6 a (e#site redesign
and )u#lic relations 7&aird 20108' E!ents such as CTrac4 and %ieldD days (ith a
"amily "itness theme should also continue to #e organi;ed in order to u)hold the
com)any5s image and encourage healthy li!ing'
/otato )roduct launches6 such as $cCain ?ustic A!en Chi)s claim to #e healthier
as the )otato )eels are le"t on' $cCain should )ut such in"ormation on )ac4aging
and in )ress releases so that consumers are (ell9a(are o" (hat they5re #uying and
ho( $cCain5s )roducts are o" #ene"it "or the nutrition 7$intel 200.8'
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STUDENT ID: 11001040
$cCain needs to #e )ersistent in a))lying high "ood standard' In order to a!oid
"uture )roduct recalls6 hiring a monitoring committee to (atch o!er the
manu"acturing )rocess could #e an o)tion' +o(e!er6 Ce""ecti!e )re!ention
strategies re>uire the in!ol!ement o" sta4eholders and the integration o"
scienti"ically #ased ris4 assessments at all le!els o" the "ood9)roduction continuumD
7+ersh @ Sha( 200.86 there"ore this (ill most )ro#a#ly ma4e o!erall com)any
e)enses and )roduction )rices soar'
2'4 Suggestions as to the technological en!ironment:
De!elo)ing mo#ile a))lications to )ro!ide in"ormation a#out $cCain5s )roducts in
real time 7(hile consumers are sho))ing6 "or eam)le8 might #e an o))ortunity "or
the com)any6 enhancing customer relationshi)s' This has )ro!en to #e a))lica#le
"or large retail chain stores 7Tesco6 Sains#ury5s8 as more than hal" 701E8 o" online
grocery sho))ers are interested in trying to use a smart)hone (hen online grocery
sho))ing 7%reedman 20118' +o(e!er6 many customers #elie!e it (ould #e time9
consuming and cum#ersome6 (hich may determine slo(er recognition o" such
technological de!elo)ment'
$cCain could )rotect the "ood and increase its shel" li"e #y using
#ionanocom)osites "or )ac4aging' This method is considered to #e reducing )lastic
materials usage6 thus decreasing e!entual en!ironmental )ollution' Although
nanomaterials "rom "ood )ac4aging (ould not usually #e ingested or inhaled6 there
is a )otential ris4 o" air#orne nano)articles release that might aggra!ate lung
"unction 7The Journal o" Nutrition 20108' There"ore6 $cCain should "irst underta4e a
thorough in!estigation o" the nanotechnologies to ta4e #est use o" them and
minimi;e ris4s'
2'0 ?ecommendations (ith regard to the en"iron#ental factors3
Today 11 o" the 21 $cCain5s "acilities ha!e ad!anced anaero#ic (ater treatment
systems installed6 ca)turing the methane )roduced and )roducing electricity' Thus
CA2 that (ould other(ise #e released naturally is eliminated' In the "uture6 $cCain
might consider "urther e)ansion o" #iogas usage6 as this strategy has )ro!en to #e
success"ul 7=$I? 200.86 although the )rocess o" ne( de!elo)ments might #e slo(
and e)ensi!e'
Anaero#ic digestion 7AD8 o" (aste could also #e a))lied #y $cCain5s to eliminate
the (aste it dis)oses o" in land"ill 7=$I? 200.8' ,hen introducing the ne(
technology in their U< manu"acturing "acilities6 ho(e!er6 $cCain should )re)are "or
a )ossi#le En!ironmental Im)act Assessment 7EIA8 and re"er their )ro:ect to
/lanning /olicy Statements 7The A""icial In"ormation /ortal on Anaero#ic Digestion
20118'
2'1 $cCain could res)ond to changes in the legislation #ac4ground #y:
11
STUDENT ID: 11001040
?educing the )rice o" A!en Chi)s 9 their healthier choice 7$cCain 20118' $cCain
could #alance #y )rice increase o" the Authentic )roducts' +o(e!er6 a)art "rom
calls "or a M"at ta56 there is little research on the e""ect o" increasing )rices o" less
healthy items' It is di""icult to )redict this "or the "ood mar4et (here the intention is
su#stitution rather than elimination 7=ritish Nutrition %oundation 20048'
=anning TF ad!erts does not necessarily mean less e)osure' Internet and
maga;ine ad!ertising and in9school mar4eting also contri#ute to the unhealthy "ood
ad!ertisings regularly seen #y children 7?ose 201186 (hich is (hy $cCain should
consider de!elo)ing a ne(6 more resistant mar4eting strategy to com)ly (ith the
introduced regulations' =roadcasting their healthy )roducts during the day and*or
#roadcasting ad!ertisements o" the Authentic )roducts in the e!ening6 targeting
adults instead o" children' Ad!erts "or (e#)ages rarely !isited #y children could
also #e )roduced'
In 2002 $cCain claimed that more than 00 o" their )otato )roducts contain none
trans9"ats 7&isle 20028' Today6 the com)any argues that the ma:ority o" its
)roduction and all o" their )otato )roducts are trans9"at9"ree' /ersistence in
dis)osing o" such ingredients and monitoring the )rocess constantly in order to
4ee) u) (ith the high "ood standards is essential "or $cCain 7=$I? 200.8'
12
STUDENT ID: 11001040
+. *eference list
American Society "or Nutrition' 7January 20108' Nanotechnology ?esearch: A))lications in
Nutritional Sciences' The Journa of !utrition' 140 7186 11.B124
==C Ne(s' 720038' "ap highights #o$esit% hotspots#& A!aila#le "rom:
htt):**ne(s'##c'co'u4*2*hi*health*20341.1'stm NAccessed 2.th Decem#er 2011O
=lythe6 J' 720038' The $ar4eting En!ironment In: =lythe6 J Essentias of mar'eting' Esse6 U<:
/rentice +all /earson Education' ))' 22941'
=$I? 7200.8 Corporate socia responsi$iit% $enchmar' report 200. NAnlineO A!aila#le "rom:
htt):**((('#mir'com*mccainPcsr')d" NAccessed 2.th Decem#er 2011O
=oseley6 S' 720108' Con(enience food changes coud sa(e #thousands of i(es#& NAnlineO
A!aila#le "rom: htt):**((('guardian'co'u4*u4*2010*:un*22*con!enience9"ood9changes9sa!es9
li!es NAccessed 2.th Decem#er 2011O
=rand#an4 720108 mCommerce ) *+) 2,1, NAnlineO A!aila#le "rom:
htt):**((('ecommercee)o'co'u4*Ehi#itor&i#rary*1.*=rand#an4P2010PmCommercePConsume
rP?e)ortP2')d" NAccessed 2.th Decem#er 2011O
Centers "or Disease Control and /re!ention' 720118' O(er-eight and O$esit% ) Strategies and
Soutions& A!aila#le "rom: htt):**((('cdc'go!*o#esity*childhood*solutions'html NAccessed 2.th
Decem#er 2011O
Coo)er =' 720108 Food and farming rise up the poitica agenda NAnlineO A!aila#le "rom:
htt):**(((':ust9"ood'com*analysis*"ood9and9"arming9rise9u)9the9)olitical9agendaPid1102.1'as)
NAccessed 2.th Decem#er 2011O
Datamonitor 720118 "cCain Foods Limited ) Compan% Profie NAnlineO A!aila#le "rom:
Datamonitor NAccessed 2.th Decem#er 2011O
Do(ney J' 720028 Strategic .na%sis Toos NAnlineO A!aila#le "rom:
htt):**((('cimaglo#al'com*Documents*Im)ortedDocuments*cidPtgPstrategicPanalysisPtoolsPno
!02')d"')d" NAccessed 2.th Decem#er 2011O
%reedman6 $' 720118' Shopping the smartphone -a%& NAnlineO A!aila#le "rom:
htt):**((('igd'com*inde'as)QidR1@"idR1@sidR20@tidR132@"olidR0@cidR2110 NAccessed 2.th
Decem#er 2011O
Iladding6 N' 720118' Smartphones set to re(outionise customer reationships& NAnlineO A!aila#le
"rom: htt):**((('igd'com*inde'as)QidR1@"idR1@sidR20@tidR132@"olidR0@cidR1.23 NAccessed
2.th Decem#er 2011O
Iun;6 J' 720118' Top trends to -atch in 2,11& NAnlineO A!aila#le "rom:
htt):**((('igd'com*inde'as)QidR1@"idR1@sidR20@tidR132@"olidR0@cidR1330 NAccessed 2.th
Decem#er 2011O
+anace46 A' 720108' Consumers: ?ecession remains in )lay' The !ationa Pro(isioner' 1 7286 3'
13
STUDENT ID: 11001040
+aymar4et =usiness /u#lications &td'720118 ItHs all goodH #rings $cCain #ac4 "rom the #rin4'
Campaign *+ 21 Jan' )1-'
+ersh6 $' and Sha(6 +' 7200.8' Food)Safet% Strategies /o- to Protect 0our Compan% and
0our Consumers& NAnlineO A!aila#le "rom:
htt):**((('mmc'com*4no(ledgecenter*!ie()oint*%ood9
Sa"etyPStrategiesP/rotectPSourPCom)anyPandPSourPConsumers')h) NAccessed 2.th
Decem#er 2011O
IgniteStrategicSolutions ' 720118' Strategic Panning Pt& 3: E1panding 0our 2usiness Too$o1&
NAnlineO A!aila#le "rom: htt):**ignitestrategicsolutions'com*2011*02*10*strategic9)lanning9
e)anding9your9#usiness9tool#o* NAccessed 2.th Decem#er 2011O
&isle6 I' 720028' "cCain Foods announces intent to purge trans fats from its products& NAnlineO
A!aila#le "rom: htt):**"indarticles'com*)*articles*miPm-1.0*isP-P41*aiPn22112111*Q
tagRcontentGcol1 NAccessed 2.th Decem#er 2011O
$cCain 720118 Our Farmers NAnlineO A!aila#le "rom: htt):**((('mccain'co'u4*a#out9mccain*our9
#usiness*our9"armers* NAccessed 2.th Decem#er 2011O
$cCain 720118 Our Products NAnlineO A!aila#le "orm: htt):**((('mccain'co'u4*a#out9
mccain*our9#usiness*our9)roducts* NAccessed 2.th Decem#er 2011O
$intel 7200.8 Fruit and 3egeta$es 4 *+ 4 Fe$ruar% 2,11 NAnlineO A!aila#le "rom: $intel
NAccessed 2.th Decem#er 2011O
$intel 7200.8 Potatoes 4 *+ 4 !o(em$er 2,,5 NAnlineO A!aila#le "rom: $intel NAccessed 2.th
Decem#er 2011O
$intel 720118 Pricing and Promotions in Food 4 *+ 4 "a% 2,11 NAnlineO A!aila#le "rom: $intel
NAccessed 2.th Decem#er 2011O
Aa4en6 S' 720118' Jun' food ads on T3 strong% infuence chidren#s eating ha$its& NAnlineO
A!aila#le "rom:
htt):**((('naturalne(s'com*0--011P:un4P"oodPadsPtele!ision'htmlTi;;1h(02oE0t NAccessed
2.th Decem#er 2011O
/ic4ard6 T' 720108' Dei(ering car$on targets& NAnlineO A!aila#le "rom:
htt):**((('igd'com*inde'as)QidR1@"idR1@sidR0@tidR14.@"olidR02@cidR1002 NAccessed 2.th
Decem#er 2011O
/orter6 $'E' 71.308 Competiti(e .d(antage' Ne( Sor46 %ree /ress'
?amesh6 ?' 720108' !o anti)6un' food a-s7 heath secretar% promises& NAnlineO A!aila#le "rom:
htt):**((('guardian'co'u4*society*2010*:ul*02*no9anti9:un49"ood9la(s NAccessed 2.th Decem#er
2011O
?ose6 T' 720118' 8esponsi$e T3 and 9nternet ad(ertising needed to reduce chidhood o$esit%&
NAnlineO A!aila#le "rom:
htt):**((('naturalne(s'com*0-2022PchildhoodPo#esityPtele!isionPad!ertising'htmlTi;;1i/4Tr
#U0 NAccessed 2.th Decem#er 2011O
1.
STUDENT ID: 11001040
So;er N6 <o4ini J&' !anotechnoog% and its appications in the food sector' Trends =iotechnol'
200.G22:32B.
The Institute o" Irocery Distri#ution and IID Ser!ices &td' 720038' 8ene-a$e Energ% 4 :ind
Po-er& NAnlineO A!aila#le "rom: htt):**((('igd'com*inde'as)Q
idR1@"idR1@sidR0@tidR100@"oidR11@cidR2-1 ' NAccessed 2.th Decem#er 2011O
The Institute o" Irocery Distri#ution and IID Ser!ices &td 7no date8' Technoog%& NAnlineO
A!aila#le "rom: htt):**((('igd'com*inde'as)QidR1@"idR1@sidR20 ' NAccessed 2.th Decem#er
2011O
The A""icial In"ormation /ortal on Anaero#ic Digestion' 720118' .D and Panning Permission&
NAnlineO A!aila#le "rom: htt):**((('#iogas9in"o'co'u4*inde')h)*)lanning9>a'html ' NAccessed
2.th Decem#er 2011O
The Telegra)h' 720118' Food infation: *+ has highest rate in Europe& NAnlineO A!aila#le "rom:
htt):**((('telegra)h'co'u4*"inance*ne(s#ysector*retailandconsumer*3-02310*%ood9in"lation9
U<9has9highest9rate9in9Euro)e'html NAccessed 2.th Decem#er 2011O
The Times 100 720008 /o- "cCain responds to the changes in the e1terna en(ironment
NAnlineO A!aila#le "rom: htt):**#usinesscasestudies'co'u4* NAccessed 2.th Decem#er 2011O
The Times 100 7no date8 Setting aims and o$6ecti(es NAnlineO A!aila#le "rom:
htt):**#usinesscasestudies'co'u4*#usiness9theory*strategy*setting9aims9and9o#:ecti!es'html
NAccessed 2.th Decem#er 2011O
U< %ood Chain Sustaina#ility Irou) ' 720108' :aste "inimisation& NAnlineO A!aila#le "rom:
htt):**((('i"r'ac'u4*(aste*(astePminimisation'htm NAccessed 2.th Decem#er 2011O
,hitehead6 /' 720108' .gricuture at the frontier& NAnlineO A!aila#le "rom:
htt):**((('igd'com*inde'as)QidR1@"idR1@sidR20@tidR132@"olidR0@cidR10-2 ' NAccessed 2.th
Decem#er 2011O
,ilson6 N' 720038' Stand $% for chip and run as "cCain step in to sponsor *+ .thetics ;Onine<
A!aila#le "rom: htt):**((('dailymail'co'u4*s)ort*others)orts*article910-2100*Stand9chi)9run9
$cCain9ste)9s)onsor9U<9Athletics'html' NAccessed 2.th Decem#er 2011O
1
st
Encounters 720118 2u% One7 =et One Free Can 2e Found on "ost Products NAnlineO
A!aila#le "orm: htt):**((('1stencounters'net*#uy9one9get9one9"ree9deals9can9#e9"ound9on9
most9)roducts* NAccessed 2.th Decem#er 2011O
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