Beruflich Dokumente
Kultur Dokumente
VISION
MAXIMIZE OUR STRENGTH TO ACHIEVE GOALS
WITH EXCELLENCE.
MISSION
TO BE CREATIVE AND DIFFERENT.
Ankit Lakhani - 29
Inteshar Memom - 35
Jay Savla - 47
Ravish Shah – 49
Ritesh Chavan - 08
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INTRODUCTION
The Indian retail industry is on the verge of a revolution with
savvy apparel businesses in line for anywhere up to $250m -
$500m in sales according to a report published by leading
consultancy McKinsey.
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what are the factors that can help us to retain the consumer
loyalty and help in customer satisfaction.
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Statement of the Marketing problem
This study is also aimed at finding out the relation between major
demographic variables and satisfaction level of customers’ and
preference of retail formats.
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There brand perception which satisfies their needs and wants and
the factors which influence them to buy the product.
Research Design:
Data Sources:
Primary Data ~ Survey of Customers. It will be collected with the
help of Questionnaire Method and Survey Research. As well as
unstructured observation will also come in use at some part of
study.
Sampling Design:
Sampling method : Random sampling Methods
Sample size : 30 consumers
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Define the Information Needed
✔ What is Customers first preference place for Purchasing a
products?
✔ Which brand attracts most to the customers?
✔ Which factors influence in your purchase decision?
✔ Weather customers get Proper & Clear Message of offers
& discounts?
✔ Looking at the promotions from different brands does
your purchase pattern changes?
✔ Would customers like to make his purchase under
unexpected offers?
Questionnaire
NAME : ……………………………………………..
ADDRESS : ……………………………………………….
……………………………………………….
Contact No : ………………………………………………
___________________________________________________________
1. Monthly □
2. Quarterly □
3. Half yearly □
4. Yearly □
5. During Festivals □
6. Functions (marriage, birthday etc) □
3] Where do you prefer to buy clothes? Why?
1. Small Retail Shops □
2. Malls □
3. Branded Showrooms □
Why: ……………………………………………………………………………
1. Stitched clothes □
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2. Readymade Garment □
3. Both □
4. Other (specify) ………………………………………………………………………
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4. Effective advertisement □
13] Would you like to make your purchase under unexpected offers?
1. Yes □
2. No □
……………………………………….
Signature of Customer
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