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What is the Best

Coffee on Campus?




UNT
Team #6
Ana Rodriguez
Joseph Rosenzweig
Kyrstin Snyder
Dakota Stonebrook
Sam Tjahjono
TECM 2700- Smith
University of North Texas
9:00-9:50 a.m.
5/7/2014

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Table of Contents
Executive Summary .............................................................................................................................. iii
Introduction ........................................................................................................................................... 1
Methods of Evaluation .......................................................................................................................... 2
List of Options ................................................................................................................................... 2
List of Criteria .................................................................................................................................... 2
Explanation of Criteria Values .......................................................................................................... 2
Survey Questions (and their value) .................................................................................................. 3
Info about primary and secondary resources (links to websites, physical addresses, dates and
you visited, questions you asked) ..................................................................................................... 4
Opinion-based rating scales.............................................................................................................. 4
Easily understandable math for averaging rating scales .............. Error! Bookmark not defined.
Results of Evaluation ............................................................................................................................. 8
Option 1: Caf GAB ............................................................................................................................ 9
Option 2: Khush Roti/Food Court ................................................................................................... 10
Option 3: The Biz Caf ..................................................................................................................... 11
Option 4: The Go! Station ................................................................................................................ 12
Summary of Results Table ................................................................................................................ 13
Analysis of Evaluation .......................................................................................................................... 13
Recommendation ................................................................................................................................. 14

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Executive Summary

Coffee is one of the top consumed drinks among UNT students. UNT students would want to
know where one could get the best cup of coffee at an affordable price and convenient location. In
the Methods of Evaluation section, we give a detailed description of our survey procedure and our
criteria. We also discuss our visits to each caf. In the Results of Evaluation section, we describe
our survey results. In the Analysis of Evaluation section, we analyze our survey results and our
criteria grading for each caf. In the Recommendation section, we finalize our study with a simple
clear recommendation for the best coffee on campus.

The options we evaluated for this study included 5 of the cafs on the main UNT campus: Caf
GAB, the Biz Caf, the Go! Station, the Food Court Caf, and Khush Roti. We combined the last
two options into one option due to their closeness to each other and shared outdoor seating. We
evaluated each campus caf based on the following criteria: atmosphere, taste of coffee, cost per
ounce of coffee, location, speed of service, variety of drinks, and food options. We evaluated these
criteria using a combination of quantitative scales and surveys and qualitative observations. After
evaluating every option based on our criteria, we recommend the Biz Caf as the best caf on
campus.

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Introduction

According to The Nutrition Journal, Coffee is one of the top consumed drinks among UNT
students, especially during this time of the semester as we are approaching finals week. Our
feasibility study is valuable to UNT students because it breaks down and explains the pros and
cons of each caf on campus.
A study published in the October 21, 2007 issue of The Nutrition Journal revealed that moderate
coffee consumption improves student test scores. 51 percent of 496 college students regularly
drank coffee and other caffeinated beverages to help them in test preparation. John Wiley and
Sons in "Human Psychopharmacology" agreed that caffeine gave an advantage. The study showed
that higher levels of caffeine in coffee showed increased levels of alertness and improved mental
responsiveness.
The options we evaluated for this study include Caf GAB, the Biz Caf, the Go! Station, the Food
Court Caf, and Khush Roti. We combined the last two cafs into one option because they are
close to each other and share the same outdoor seating. We selected these cafs as options
because they are all located on-campus and accept flex dollars as payment. We used these criteria
to ensure that eligible cafs would be the most convenient options for UNT students to use.
We excluded dining halls from our options because they are tied to payment plans. We also
excluded off-campus cafs because they do not accept flex dollars and because most of them are
inconvenient for most students to walk or drive to. Finally, we excluded the cafs at Discovery
Park because the majority of UNT students only attend the main campus.
Our hypothesis at the beginning of the project was that the farther a caf is from the center of
campus, the lower the overall quality of the caf will be. We hypothesized this because it seemed
logical that more students would attend cafs closer to the center of campus, and that those cafs
would therefore be higher quality in order to meet the needs of the majority of students.
In the next sections, you will find our methods of evaluation with our criteria and survey, the
results of each options evaluation, our analysis of each evaluation, and our final recommendation.


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Methods of Evaluation
List of Options
Caf GAB
Food Court Caf/ Khush Roti
The Biz Caf
The Go! Station

List of Cri teria
Atmosphere
Taste/Flavor
Cost
Location
Speed of Service
Variety of Drinks
Other Food Options
Explanation of Cri teria Values
Atmosphere
This criterion takes into consideration the noise level, open hours (and busy hours) cleanliness,
seating, and the aesthetics of each caf. Therefore, we are treating atmosphere as a cumulative
criterion that takes into account subjective factors.

Cost
The cost per ounce is calculated to grade each caf for this criterion.

Location
We pinpointed the center of campus to be the Library Mall and graded each caf based on their
distance (in feet) from the Library Mall. We chose the Library Mall to be the center of campus
because the Union is currently under construction. The Library Mall is adjacent to the Union and
serves as a forum for the bulk of student activities.

Speed of Service
This criterion will be graded by calculating the average time we spent waiting for five separate
orders in each caf. The average times of each caf will be compared to grade their speed of
service.

Variety of Drinks
Some students buy different types of coffee depending on their needs. Some students buy
espressos to energize themselves or stay awake. Others buy lattes, frappes, etc. for flavor. This
criterion will take into consideration the variety of coffee options available at each caf.

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Other Food Options
Sometimes students purchase snacks to go along with their coffee. This criterion will account for
all the snacks or other treats that students might buy with their coffee.

Taste/Flavor
This is our opinion-based criteria in which we used a survey to grade cafs for their coffees taste.
We surveyed 30 students in the Kerr Hall lounge, asking them to rank unknown coffee samples in
order of their favorite to their least favorite.

Survey Questi ons Used and Explanations of Each Question
1. Do you drink coffee? Y/N
This question was asked orally to qualify a potential individual as an acceptable subject for this
survey.
2. What is your favorite caf on campus?
a. Caf GAB
b. The Biz Caf (BLB Caf)
c. The Go! Station (Wooten)
d. Khush Roti/Food Court
This question was asked in order to compare a subjects favorite caf to the caf whose coffee the
subject actually liked the most (based on the coffee they voted the best in the next question).
3. Of the samples, which coffee do you think tastes the best? Rank them, 1 being your
favorite, 5 being your least favorite.
Coffee #1 ________
Coffee #2 ________
Coffee #3 ________
Coffee #4 ________
Coffee #5 ________
We used this question to determine what coffee students consider to be the best-tasting coffee on
campus.
Additional Comments:
We included an additional comments section so that subjects could record the detailed reasons why
they chose the coffee that they voted as the best.

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Information About Primary and Secondary Resources
Primary Sources
Caf GAB is located in the General Academic Building. The caf is on the second floor near the
east entrance. It is 1,584 feet from the center of campus.
The Biz Caf is located inside the Business Leadership Building. It is on the first floor on the right
side near the west entrance. It is 436 feet from the center of campus.
The Go! Station is located inside Wooten Hall. It is on the first floor exactly in front of the west
entrance. It is 859 feet from the center of campus.
Khush Roti and the Food Court is located near the food court. Khush Roti is a sandwich trailer
with surrounding tables and benches. The Food Court also has surrounding tables and benches.
They are 1,075 feet from the center of campus.
Secondary Source
Malinauskas, Brenda, Victor Aeby, Reginald Overton, Tracy Carpenter-Aeby, and Kimberly
Barber-Heidal. 2007. "A Survey of Energy Drink Consumption Patterns among College
Students." Nutrition Journal 6 (1): 35. http://www.nutritionj.com/content/6/1/35.
Opinion-Based Rating Scal es
Option (Caf Name): ____________________________
Atmosphere:
Noise Level
1 2 3 4 5
Study-Friendly Social
Comments:
______________________________________________________________________________
Open Hours:
1 2 3 4 5
Inconveniently Available Conveniently Available
Comments:
_____________________________________________________________________________________
Cleanliness
1 2 3 4 5
Very Unclean Very Clean
5

Comments:
_____________________________________________________________________________________
Seating
# of chairs: _________
1 2 3 4 5
Little Seating Space Large Seating Space
Comments:
_____________________________________________________________________________________
Aesthetics
1 2 3 4 5
Functional Artistically Elegant
Comments:
_____________________________________________________________________________________
Cost:
$_________/ oz.
1 2 3 4 5
Expensive Inexpensive
Location:
Distance from Library Mall: _________feet
1 2 3 4 5
Far Near
Address:
_____________________________________________________________________________________
Speed of Service:
Average Waiting Time (for five customers): _________minutes
1 2 3 4 5
Fast Service Slow Service
Comments:
_____________________________________________________________________________________
Variety of Drinks:
# of drink options:______
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1 2 3 4 5
Low Variety High Variety
Comments:
_____________________________________________________________________________________
Other Food Options:
# of snack options: ______
1 2 3 4 5
Low Snack Options High Snack Options
Flavor:
1 2 3 4 5
Bad Flavor Good Flavor
Comments:
_____________________________________________________________________________________
Rati ng Scal es and Math
Subcategories of each criterion are based on a 5-point rating scale.
Atmosphere:
Finding the average of each subcategory:
AVE = (Noise Level + Open Hours + Cleanliness + Seating + Aesthetics) / 5
Cost:
Finding the cost per ounce and then rate price relative to other prices:
$/oz. = cost of coffee product / total ounces.
1 = > $0.27
2 = $0.26-0.27
3 = $0.23-0.25
4 = $0.20-0.22
5 = < $0.20
Location:
Only math involved was finding the distance between the center of campus and each option.
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1 = > 2000 ft
2 = 1501 2000 ft
3 = 1001 1500 ft
4 = 501 - 1000 ft
5 = < 500 ft
Speed of Service:
Finding the average time (in minutes) of five orders taken during busy hours for each option:
AVE = (Order 1 + Order 2 + Order 3 + Order 4 + Order 5) / 5
1 = > 3:46
2 = 3:00 3:45 mins
3 = 1:31 2:15 mins
4 = :46 1:30 mins
5 = < :45 mins
Variety of Drinks:
Finding the sum of all caffeinated drinks available (excluding black, regular coffee) and then rate
variety relative to other options:
SUM = all mochas + all lattes + all cappuccinos +
Other Food Options:
Finding the sum of all food options (common coffee snacks) and then rate criterion relative to
other options:
SUM = all muffins + all cakes + all cookies +
Taste/Flavor:
Finding the average of all the ratings taken from the survey (total: 42 survey responses):
AVE = (Survey Response #1 + #2 +#3 +#42) /42
Overall Rating Scale:
Finding the average of all criteria ratings for each option:
AVE= (Atmosphere + Cost+ Location + Speed of Service + Variety of Drinks + Other Food Options
+ Flavor) / 7
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Results of Evaluati on

The following is a showing of the data that was found during our evaluation. It is divided into 4
options:
Caf GAB
Khush Roti/Food Court
Biz Caf
The Go! Station
Each of these is then divided into the criteria on which they are rated. Each option was then
broken down with several tests created to measure one of seven criteria:
Atmosphere
Cost
Location
Speed of Service
Variety of Drinks
Other Food Options
Taste/Flavor
Each of these was chosen so as to properly breakdown what we determined to be the most
important aspects of a coffee shop to be to UNT students. This has been put into an easily
comparable table at the end of this section.
General Results for Each Criteri on

We selected atmosphere as a criterion because students are interested in knowing which cafs are
best for spending extended periods of time in. The Biz Caf has the best atmosphere. The Go!
Station has the worst atmosphere.
We selected cost as a criterion because students want to know which cafs serve the cheapest
coffee. The caf with the cheapest coffee is Khush Roti/Food Court. The other four cafs all sell
coffee at a similar price level, tying them for the most expensive coffee.
We selected location as a criterion because students also want to know which cafs are the closest
to the center of campus, which is the busiest part of campus. The Biz Caf is the closest to the
center of campus. Caf GAB is the farthest from the center of campus, and is therefore the least
convenient to visit of the options we surveyed.
We selected speed of service as a criterion because students are usually in a hurry and need to
know how long they can expect orders made at different cafs to take. The Go! Station lived up to
its name and has the fastest speed of service. Caf GAB had the slowest speed of service, making it
the least convenient caf for students who are in a hurry.
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We selected variety of drinks as a criterion because students want to know how many different
kinds of coffee are available for them to try. The Biz Caf had the largest variety of coffee drinks.
Khush Roti/Food Court had the lowest variety of coffee drinks, despite having a large variety of
non-coffee drinks.
We selected other food options as a criterion because students often purchase snacks to go with
their coffee to help them get through the day. Khush Roti/Food Court had the largest variety of
snack options. Caf GAB had the lowest variety of snack options.
Finally, we selected taste/flavor as a criterion because students want their coffee to not only keep
them awake, but to also taste good. The Biz Caf had the best-tasting coffee. Khush Roti
and/Food Court had the worst-tasting coffee.
Results for Opti on 1: Caf GAB

Chart 1. Caf GAB ratings for each criterion

Atmosphere: 3/5
o Noise Level 2
o Open Hours 2; Open: Mon-Thu 7:30 am-7 pm, Fri 7:30 am-3 pm (19 hours)
o Cleanliness 5
o Seating 3; 28 (with a small bar and tables)
o Aesthetics 3
Cost: 1/5
o $0.28/oz. (16 oz. cup- $4.43)
Location: 2/5
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Caf Options
Caf GAB
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o 1584 feet from Library Mall
Speed of Service: 2/5
o 2:17 Avg for 5 coffees
Variety of Drinks: 4/5
o # of drink options: 18: Hot/Iced Espresso, Latte, Mocha, Cappuccino, Americano; Hot
Cocoa
Other Food Options: 2/5
o # of snack options: 10; Medium Variety
Taste/Flavor: 4/5
Results for Opti on 2: Khush Roti/ Food Court

Chart 2. Khush Roti/Food Court ratings for each criterion

Atmosphere: 3.6/5
o Noise Level 4
o Open Hours 4; Open: Mon-Thur &:30 am- 7:30pm, F 7:30am- 4pm (20.5 hours)
o Cleanliness 2
o Seating 5; 98 (very spread out and dirty)
o Aesthetics 3 (note: seating outside in nature, can only be used during good weather)
Cost: 4/5
o $.20/oz. (16 oz. cup -$3.20)
Location: 3/5
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Caf Options
Khush Roti/Food Court
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o 1056 from Library Mall
Speed of Service: 4/5
o 57 sec Avg for 5 coffees
Variety of Drinks: 2/5
o # of drink options: Latte, Mocha, Cocoa, Coffee
Other Food Options: 5/5
o # of snack options: 20+; Very Large Variety
Taste/Flavor: 2/5
Results for Opti on 3: The Biz Caf

Chart 3. Biz Caf ratings for each criterion

Atmosphere: 3.8/5
o Noise Level 2 (note: could get louder).
o Open Hours: 5; Open: Mon-Thur 7:30 am- 10pm, Fri 7:30- 5pm (24 hours)
o Cleanliness 4
o Seating 4; 32 (with bar and tables)
o Aesthetics 4 (Notes: outlets along bar)
Cost: 1/5
o $ .28/oz. (16 oz. cup- $4.49)
Location: 5/5
o 436 feet from Library Mall
3.8
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Caf Options
Biz Caf
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Speed of Service: 3/5
o 1:40 Avg for 5 coffees
Variety of drinks: 5/5
o # of drink options: 18; Espresso, Americano, Latte, Mocha, Cappuccino, Cocoa; Iced
Coffee
Other Food Options: 3/5
o # of snack options: 12; Medium Variety
Taste/Flavor: 5/5
Results for Opti on 4: The Go! Station

Chart 4. The Go! Station ratings for each criterion

Atmosphere: 2.2/5
o Noise Level 1 (very quiet and echoing)
o Open Hours 3; Open Mon-Thur 7:30am- 8:30pm, Fri 7:30am- 2pm (19.5 hours)
o Cleanliness 4
o Seating 2; 12 (only a few small tables)
o Aesthetics 1
Cost: 2/5
o $.28/oz. (16 oz. cup- $4.43)
Location: 4/5
o 859 feet from Library Mall
Speed of Service: 5/5
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Caf Options
The Go! Station
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o 38 sec Avg for 5 coffees
Variety of Drinks: 3/5
o # of drink options: 12; Espressos, Latte, Cappuccino, Mocha, Americano
Other Food Items: 4/5
o # of snack options: 15; Large Variety
Taste/Flavor: 3/5
Summary of Results Table

Table 1. Option Evaluations based on criteria ratings.
Criteria Options
Caf GAB Khush Roti/Food
Court
Biz Caf The Go! Station
Atmosphere 3/5 3.6/5 3.8/5 2.2/5
Cost 1/5 4/5 1/5 2/5
Location 2/5 3/5 5/5 4/5
Speed of Service 2/5 4/5 3/5 5/5
Variety of Drinks 4/5 2/5 5/5 3/5
Other Food Options 2/5 5/5 3/5 4/5
Taste/Flavor 4/5 2/5 5/5 3/5
OVERALL SCORE 2.6/5 3.4/5 3.7/5 3.3/5

Analysis of Evaluation

We need to hardcore edit these paragraphs for style problemscontent-wise they are fine.
We chose each criterion in order to break down what we determined to be the most important
aspects of a coffee shop to UNT students. The results for each were somewhat interesting as we
did not expect many of the scores that the locations received. When atmosphere was concerned
Biz Caf came out ahead with 3.8/5 due to its relative quietness, long hours, clean atmosphere,
efficient seating, and modern aesthetics. The cost of coffee, the next thing that would be noticed
after atmosphere, was cheapest at Khush Roti/Food Court, earning it the top spot at a 4/5 because
it was more than a dollar less than the next cheapest caf. Then, the location criterion was
considered. It is based off of a cafs distance relative to the center of the UNT library mall. Biz
Caf came out ahead because it was a mere 436 feet from the mall, and with that earned a 5/5 for
location.
Next, we measured the speed of service. The speed varied greatly from place to place, but The Go!
Station had the fastest amongst them earning a 5/5 by our analysts. While waiting for customers
to order, the number of drinks on the menu was counted. The number of drinks offered by each
location was considered next, and Biz Caf took another top spot with a 5/5 for having more
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coffee drink options than any other location. After the number of drinks was known, the list of
food options was evaluated. The list of food options at each location was quite extensive, but none
so much as Khush Roti/Food Court earning it a 5/5 in this criterion. Finally, the taste of each
locations coffee was surveyed, and it was found that Biz Caf had the best tasting coffee overall
with a score of 5/5.
The overall results place Biz Caf as the best overall place to order coffee and Caf GAB as the
worst. Khush Roti/Food Court ranked above The Go! Station by 1 point. The final results placed
the Biz Caf, The Go! Station, and Khush Roti/Food Court at less than 1 point away from each
other with Khush Roti/Food Court receiving a 3.4/5, The Go! Station receiving a 3.3/5, and the Biz
Caf receiving a 3.7/5. Caf GAB was significantly lower than even Khush Roti/Food Court with a
2.6/5 total score.
In our analysis of each location no outright patterns emerged, but during our survey one thing
became very evident: Khush Roti served the least-liked coffee and Biz Caf served the most-liked.
On almost every survey sheet Khush Roti was the lowest rated and Biz Caf was the highest rated.
Our hypothesis was that the farther a caf is from the center of campus he lower the overall
quality of the caf. Based on our criteria this held true with Caf GAB receiving the lowest overall
score. However, if you are just getting coffee and are not staying there then Khush Roti/Food
Court would be the lowest rated location.
The highest rated caf on campus was Biz Caf, and the lowest rated was Caf GAB. However, if
you are looking for a cheap cup of coffee and are not planning on staying at the caf afterwards,
Khush Roti would fill this need with the cheapest coffee on campus. If you are close to Wooten
Hall and need a very quick cup of coffee, The Go! Station has it covered. Finally, if you are looking
for the best overall experience Biz Caf earned its top spot because it provides great tasting coffee
and a good atmosphere.
Recommendation

After considering the results of our feasibility study, we found that the Biz Caf in the Business
Leadership Building is the best caf on campus. It provides the best coffee and atmosphere of any
caf on campus, and its overall score places it ahead of any of the other cafs we evaluated. We
recommend it for all of your coffee-drinking and socializing needs.