Week #1 January 29

The first week at my internship consisted of mainly housekeeping and logistics. I was given an
email address to use throughout the semester and was introduced to numerous daily emails I
would be getting from HARO, Bisnow Events, Bisnow and Mediabistro. These emails are
targeted at PR professionals and give updates on what is happening in the PR world. I learned
that HARRO specifically, was the most important to open right away, a website that sends out
daily alerts in regards to specific article topics needed. For the semester I will be in charge of
scanning the lists to see if any of Bulldogs clients would be a good match for any of the topics
needed for a story.



(Ex. HARO emails)



Week #2 February 3 & 5

I completed my first media advisory for Capital City Brewing Company. The advisory was
aimed to introduce specials during the Olympic games at the brewery.

*** MEDIA ADVI SORY ***


CAPITOL CITY BREWING COMPANY HOSTS OLYMPIC FESTIVITIES FOUR
DAYS A WEEK THROUGHOUT DURATION OF WINTER GAMES

Root for Team U.S.A. and Get 15 Percent Off Lunch I tems
Monday Through Thursday

Washington, DC Get in the Olympic spirit and go for the gold with Capitol City
Brewing Company as they host Olympic specials weekday afternoons starting on February 6 and
ending on February 20. Show true American pride and wear red, white and blue during lunch
hours (11:00 a.m. 4:00 p.m.) to receive 15 percent off a lunch menu item. Offer is good
Monday through Thursday only.
Enjoy the Winter Olympic Games over a pint of handcrafted beer while cheering on
Team U.S.A. at either Capitol City. Both locations will broadcast various winter sporting events
simultaneously on multiple high-definition televisions and an oversized projection screen at the
downtown location.
For more information on Capitol City Brewing Company, please visit:
www.capcitybrew.com. Find Capitol City Brewing Company on Facebook:
http://www.facebook.com/CapCityBrew and on Twitter: @CapCityBrewers.

WHO: Capitol City Brewing Company

WHAT: View Olympic Games on Multiple Flat Screen TVs
Wear U.S.A. Colors for 15 Percent Off Lunch Items
**Valid Monday-Thursday from 11:00 a.m. 4:00 p.m. Only**

WHEN: Thursday, February 6 Thursday, February 20

WHERE: Village at Shirlington Downtown DC
4001 Campbell Avenue 1100 New York Ave NW
Arlington, VA Washington, DC
(703) 578-3888 (202) 628-2222
Media
Contact: Steven Eliopoulos steven@bulldogpublicrelations.com
(202) 483-3003

# # #

About Capitol City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's
capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the
finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue
found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of
the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing system is located in
our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the
brewing process and provide beer within hours of completion, fresh and locally made.


I took clippings of articles that featured Bulldogs clients (One Example Below).



I posted the Capital City Brewing Company to numerous online event posting websites that were
given to me specific for Bulldog clients such as:


1. PR Log
2. Zvents
3. Eventful
4. BYT Events
5. Patch:
6. Prince of Petworth
7. WUSA9
8. Plancast
9. Event Crazy
10. Evie Says
11. Find Event
12. On Tap Magazine (Beer & Drink Events)



I helped Matt edit and reword a press release for EastBanc Tech announcing a new CEO.

For Immediate Release
Date
Contact: Matt Hagan (202) 483-3003
matt@bulldogpublicrelations.com


Slava Koltovich, CEO Wolf Ruzicka, Chairman

EASTBANC TECHNOLOGIES APPOINTS NEW CEO
AND BOARD CHAIRMAN

DC Tech Company Names Slava Koltovich as Company Head
With Former CEO Wolf Ruzicka Now Acting as Board Chair

Washington, DC EastBanc Technologies, the leading full-service software development
company headquartered in Washington, D.C., announced today two organizational changes
within the company. The technology firm promoted Slava Koltovich to chief executive officer
who will oversee the management of a 150-member team. Since 2010, Koltovich has worked for
EastBanc Tech and has steadily moved up the ranks as a project management lead and technical
partner. After seven years at the helm as CEO, Wolf Ruzicka has been appointed chairman to the
EastBanc Tech board of directors. Both positions are effective immediately.
Koltivich is aiming to grow EastBanc Technologies with both new business development
and team member expansion. He has extensive experience in tracking project execution, bridging
technology and business goals, releasing products to production and maintaining product
releases. Strategically he plans to direct EastBanc Tech to develop deeper specializations in
several business/technology areas and focus on implementing turnkey solutions for new business
initiatives.
Formerly with ITX-Software as chief technology officer, the United Nations Framework
Convention on Climate Change as an information systems officer and Astrosoft as head of the
production unit, Koltovich (33) has an extensive career in the technology arena with numerous
professional certifications adding to his comprehensive resume.
In 2002, Kotovich received a masters degree in Mathematics and Computer Science
from Siberian Federal University in Krasnoyarsk, Russia.
# # #


Week #3 February 10 & 12

This week I completed my second media advisory for Aura Spa. I was given information from
the event flier to include in the advisory.



*** MEDI A ADVI SORY***


AURA SPA HOSTS GM COLLIN PRODUCT LAUNCH EVENT AND INTRODUCES
NEW SERVICES

Tour the New Two-Level Spa over Champagne and Hors doeuvres Wednesday, March 12
from 6:30 p.m. 9:00 p.m.

Washington, DC Spring is right around the corner, celebrate the new season with Aura Spa as
they introduce new products from GM Collin, an innovative skin care line, on Wednesday,
March 12

from 6:30 p.m. 9:00 p.m. A variety of GM Collin products will be featured for 20
percent off along with a raffle from 8:00 p.m. 9:00 p.m. Professional grade chemical peels will
also be offered throughout the night for only $50. Spaces are limited, R.S.V.P. to secure a spot
and refresh your face after a long winter.
Constantly looking to expand and provide clients with the best spa experience, Aura Spa
will also introduce two new facials: The Collagen Clinical Facial and the Thermo Plastic Mask.
The Collagen Clinical Facial improves complexion by minimizing fine lines and wrinkles while
restoring moisture leaving the skin well hydrated and radiant. The Thermo Plastic Mask reduces
acne while rejuvenating and replenishing moisture barrier to improve the skins overall
appearance.
Situated on two floors, the latest Aura Spa features a submerged soundproof lower level
with three 250-square-foot state-of-the-art treatment rooms that present a remote and tranquil spa
experience. Upon entry, patrons will have the opportunity to tour the facility and enjoy
complimentary champagne and hors doeuvres.
For more information on Aura Spa, or to make an appointment, please visit:
www.auraspa.net or call (202) 232-6620. Find Aura Spa on Facebook:
https://www.facebook.com/AuraSpaDC and on Twitter: @AuraSpadc

WHO: Aura Spa U Street

WHAT: GM Collin Product Launch Event
Raffle, Swag Bags and Chemical Peel Special
Complimentary Champagne and Hor doeuvres

WHEN: Wednesday, March 12 6:30 p.m. 9:00 p.m.

WHERE: Aura Spa
1612 U Street, NW
Washington, DC 20009
(202) 232-6620
Media
Contact: Steven Eliopoulos steven@bulldogpublicrelations.com
(202) 483-3003

# # #

About Aura Spa
Aura Spa at VIDA Fitness is DC's most unique urban boutique neighborhood oasis -- a chic
Washington, DC neighborhood day spa for men & women. The tranquil, beautifully designed
environment is the perfect local escape from the stresses of your day where a lifestyle of mind,
body and spirit are all incorporated. Discover a full array of therapeutic and relaxing spa services
and packages customized to lifes demands. Revitalize your aura with clinical and anti-aging
facial treatments by G.M. Collin, keeping skin looking young and glowing everyday. Relax with
signature therapeutic massages and detoxifying body treatments, and with gentle waxing services
and year round tanning. Explore. Relax. Revitalize. For more information on Aura Spa, please
visit: www.auraspa.net.


I used google alerts and google search engine to search the web for media placements from the
Capital City Brewing Company media Advisory and found numerous links.




I printed updated editorial calendars for magazine publications relevant to Bulldogs clients.
These publications include:


1. Modern Luxury
2. Northern Virginia Magazine
3. Architecture DC
4. Arlington Magazine
5. Bethesda Magazine
6. Washington Flyer Magazine
7. Luxe Magazine
8. Washington Life Magazine
9. Home & Design
10. Washingtonian
11. Interior Design
12. Garden and Gun
13. House Beautiful
14. County Living
15. Southern Living






I used Google, Technorati, Google.blogsearch.com and RocketFish to search for local DC
bloggers on health and beauty to post on about the new Bangs Salon location opening. I found
the following blogs:

Blogs to Post Bangs Salon Opening on

Contact: Kara@politicsofpretty.com
http://politicsofpretty.com

Contact: Districtofchic@gmail.com
http://www.districtofchic.com

Contact: gardenofglam@gmail.com
http://gardenofglam.com

Contact: natcpin@gmail.com
http://www.thefashionablybroke.com/search/label/Beauty

Contact: info@spicycandydc.com
http://www.spicycandydc.com

Contact: info@capfabb.com.
http://capfabb.com


Week #4 February 19 (off on presidents day)

I completed a press clipping for Foundry and worked with Steven to go through pictures
taken at a photo shoot used in the clipping.

I completed a rough draft of a media advisory for Capital City Brewing Companies event;
International Womens Collaboration Brew Day.

*** MEDI A ADVI SORY***



CAPITAL CITY BREWING COMPANY TO HOST INTERNATIONAL WOMENS
COLLABORATION BREW DAY


Female Brewers Come Together to Raise Money for the Pink Boots Society Friday, March 7
from ?? p.m. ?? p.m.

Washington, DC Female brewers take charge! Friday, March 7 various breweries worldwide
will take part in the International Womens Collaboration Brew Day in hopes to raise awareness
of women as brewers and raise money for charity. A portion of money from beer sales ??? will
be donated to the Pink Boots Society, an organization that aims to help educate and empower
women beer professionals to succeed in the business.
Capital City Brewery is proud to be the DC area host with female brewers in attendance
from Devil's Backbone, Port City, DC Brau, Pretty in Pink brewers and Meridian Pint. Featured
beer will include a 4 percent pale session beer with a universally available hop unique to each
brewery.
For more information on International Womens Collaboration Brew Day, please visit:
http://pinkbootssociety.org/iwcbd/. Find the event on Facebook:
https://www.facebook.com/events/518752271572934

WHO: Capital City Brewing Company Arlington

WHAT: Media Photo Opportunity at 11:00 a.m.

WHEN: Friday, March 7 ??p.m. ?? p.m.

WHERE: Capital City Brewing Company
Village at Shirlington
4001 Campbell Avenue
Arlington, VA
(703) 578-3888
Media
Contact: Steven Eliopoulos steven@bulldogpublicrelations.com
(202) 483-3003

# # #

About Capital City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's
capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the
finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue
found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of
the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing system is located in
our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the
brewing process and provide beer within hours of completion, fresh and locally made.

I compiled a list of contact information for blogs and websites related to women empowerment
and charity to invite and make aware of the International Womens Collaboration Brew Day.

Blog List for Capitol City Brewing Company Ladies Brewing Event

Contact: shelley@thedcladies.com
Website: http://thedcladies.com

Contact: mcraven@wawf.org or 202-347-7737, ext. 207.
Website: http://thewomensfoundation.org

Contact: info@wowonline.org or 202-464-1596
Website: http://www.wowonline.org

Contact: Charitychicksus@gmail.com
Website: http://fundthechange.com/blog/

Contact: bharman@cfp-dc.org
Website: http://blog.cfp-dc.org

https://twitter.com/dccharityevents






Week #5 February 26

After sending the media advisory to the client we revised it to be a press release and fixed
information.

*** PRESS RELEASE ***


CAPITOL CITY BREWING COMPANY HOSTS INTERNATIONAL WOMENS
COLLABORATION BREW DAY
(#IWCB)

Female Brewers Came Together and Raise Money for the Pink Boots Society

Washington, DC On Saturday, March 8 female brewers worldwide took charge! As
part of the first International Womens Collaboration Brew Day (#IWCB), Capitol City Brewing
Company hosted an all-female brew day with numerous local brewsters, intended to build the
profile of women in the brewing industry and to raise money for charity. Kristi Griner, director
of brewing operations at Capitol City, was joined by a team of ladies from Devils Backbone,
DC Brau, Meridian Pint, Port City, and the original Pretty in Pink brewers to brew the Unite
Pale Ale.
The Unite Pale Ale is a four percent ABV session beer brewed with Maris Otter malt,
Golden Naked oats and Cascade hops and will be available at both Capitol City Brewing
Company locations, tapping March 21. A portion of the proceeds from the beer sales will be
donated to the Pink Boots Society an organization with the goal of educating and empowering
women beer professionals to succeed in the business. The beer will also make an appearance in
Denver at the Craft Brewers Conference in April at the world's First All-Female Tap Takeover at
Ernies.
For the first time women across the globe came together to brew for a cause and raise
awareness for female brewsters. Denise Ratfield and Sophie de Ronde, Head Brewers of Stone
Brewery of America, organized the event, which attracted 30 breweries worldwide to participate
For more information on International Womens Collaboration Brew Day or the Pink
Boots Society, please visit: http://pinkbootssociety.org/iwcbd/. For more information on Capitol
City visit: www.capcitybrew.com.


# # #

About Capitol City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's
capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the
finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue
found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of
the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing system is located in
our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the
brewing process and provide beer within hours of completion, fresh and locally made.

I sat in on a meeting for a new client Fair Chance, regarding their Butterfly Ball in the fall. I
learned a lot from listening to my boss talk about the procedure to initiate contact with media and
the timeline to start PR efforts for an event.


Week #6 (Snow day March 3) March 5


I updated and rewrote a media advisory for Capitol City Brewing Company and its St. Pattys
Day specials.


***MEDIA ADVISORY***






CELEBRATE THE LUCK OF THE IRISH
AT CAPITOL CITY BREWING COMPANY THIS ST. PATRICKS DAY

Local Brew Pub to Host Festive Irish Shindig Featuring Newly Tapped Irish Red Ale,
Irish Dry Stout and Delicious Authentic Irish Food
and Drink Specials

Washington, DC Slinte! A we bit of wisdom from the Irish: come to Capitol City
Brewing Company this St. Patricks Day. From March 14 to March 17 join Capitol City
celebrate the luck of the Irish with two new Irish brews, traditional Irish fare and drink
specials. The Shirlington Capitol City location will reintroduce two one-of-a-kind casks of
original seasonal brews: Irish Red Ale and the Irish Dry Stout.
Lightly hopped and easy to drink, the Irish Red Ale (5.5%abv) is a medium bodied,
unfiltered red ale containing caramel malts with the first sip and a hint of chocolate malt in
the aftertaste. The Irish Dry Stout (4.5%abv) is a dark ale with a slightly bitter taste. Made
with roasted and flaked barley, this version of an Irish classic is a medium to light bodied
brew perfect for St. Patricks Day.
Traditional Irish food specials will feature corned beef & cabbage, bangers & mash,
shepherds pie and potato leek soup. St. Pattys Day inspired drinks including specials;
bushmills irish buck, irish coffee, emerald isle and lucky leprechaun will also be featured.
For more information on Capitol City Brewing Company, please visit:
www.capcitybrew.com. Find Capitol City Brewing Company on Facebook:
http://www.facebook.com/CapCityBrewDC and on Twitter: @CapCityBrewers.

WHO: Capitol City Brewing Company Shirlington

WHAT: St. Patricks Day Weekend Celebration and Tapping Party
Two New Seasonal Brews: Irish Red Ale & Irish Dry Stout
Traditional Irish Food & Drink Specials

WHEN: Friday, March 14 - Monday, March 17 2014

WHERE: Village at Shirlington
4001 Campbell Avenue
Arlington, VA
(703) 578-3888
Media
Contact Steven Eliopoulos steven@bulldogpublicrelations.com
(202) 483-3003
# # #
About Capitol City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's
capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the
finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue
found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of
the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing system is located in
our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the
brewing process and provide beer within hours of completion, fresh and locally made.

I worked to compile a media list to send out a press release about the design plans for the new
Bangs Salons Navy Yard location. After the list was compiled Steven showed me how to send
the release it sent out to media, because I had never done it before. I learned what BCC was and
the proper formatting for the emails.



I made a clip of an article that was featured in Bisnow for Urban Country.



Week #7 March 10

& 12


I posted the media advisory that we created about International Womens Collaboration
brew day of websites such as PRlog to gain press exposure.




I made press clippings for EastBanc Tech and two for International Womens Collaboration
Brew Day. (ex. Below)







I drafted two Facebook posts for Bulldog PRs Facebook that announced the an article on
Foundry and an article on Capitol City Brewing Company that ran in the Washington Post
and KStreet Magazine.


Week #8 March 26

& 28


We had a team meeting to regroup and discuss our clients and pending projects.

I worked on a press release for EastBanc, a real estate client. The press release introduced
the relocation of Hastens a luxury Swedish mattress retailer to Cadys Alley.

For Immediate Release
June 3, 2013
Contact: Matt Hagan (202) 483-3003
matt@bulldogpublicrelations.com
Attachment: Hi-Res Exterior of 3307 M Street, NW










EASTBANC AND JAMESTOWN SECURE LONG-TERM LEASE FOR LUXURY
SWEDISH MATTRESS RETAILER HSTENS
IN CADYS ALLEY

Luxury Sustainable Mattress Brand to Open First DC Location Diversifying Store Selections
I n Georgetown Design District


Washington, DC Quality craftsmanship and exquisite designs come to Cadys Alley to change
the area through sleep. EastBanc, Inc. and Jamestown announced today that Hstens -- an
upscale Swedish luxury mattress and bedding retailer-- has signed a 10-year lease to occupy the
retail space at 3336 M Street, NW in its Georgetown Renaissance portfolio. The expansive
4,354-square-foot showroom space will serve as the stores first DC location and will fill the
currently vacant space once filled by Leclat de Verre. Hstens will aim for a grand opening in
XXX.
Hastens has established a reputation over the years since it opened in 1852 as a luxury
mattress brand that strives to change the world through sleep. Their innovative use of sustainably
resourced horsehair, cotton, wool; flax, Swedish pine and steel provide the ultimate comfort,
support, quality and durability in a mattress. Through the use of these natural materials Hstens
beds offer a deeper natural sleep that leaves you feeling restored and rejuvenated. Hastens sells
a variety of beds and accessories including; continental beds, frame beds, adjustable beds, linens,
pillows and duvets, top mattresses, and bed and personal accessories.
The Hastens retail space is a prime commercial streetscape property on Cady Alley that
will diversify the extensive collection of distinguished home designer brands rounding out the
retail quarter as Washingtons epicenter of modern fashion, design, furnishing and lifestyle
goods. The Hastens lease agreement is part of a recent swell of Georgetown Renaissance leasing
activity that includes home design store Donghia a contemporary home furnishings design trade
showroom specializing in decorative fabrics and furniture. The Hastens deal also solidifies the
westward movement in Georgetown of sophisticated lifestyle offerings and will complement
other current Cadys Alley design tenants Design Within Reach, Contemporaria, Janus et Cie,
Boffi/Maxalto and Baker Furniture, which recently signed a lease renewal to remain in Cadys
Alley for another ten years an investment that reaffirms Bakers commitment to Georgetown
and Cadys Alley.
Hstens will deliver a combination of sophisticated luxury mattresses and bedding in the
home furnishing discipline to the vibrant retail community in Georgetown. said Anthony
Lanier, president of EastBanc. The stores high-end unique mattresses make Hstens a perfect
fit for the Georgetown Renaissance portfolio that supports our commitment to the
neighborhoods status as Washingtons premier retail destination.
For more information on Cadys Alley, please visit: www.cadysalley.com or find them
on Facebook: www.facebook.com/CadysAlley. For more information on Hstens, please visit:
http://www.hastens.com/en-us/
EastBanc and Jamestowns Georgetown Renaissance portfolio, which includes Cadys
Alley, is a unique collection of high-end retail properties in one of Washington, DCs premier
retail locations. The portfolio also includes boutique office space and 16 luxury rental
apartments. Georgetown Renaissance consists of more than 300,000 square feet across 17
properties in Georgetown and one property in Alexandria, Virginia.
# # #
About EastBanc, Inc.
EastBanc, Inc. specializes in the acquisition, redevelopment and management of commercial real
estate assets. The firms long-term appreciation strategy emphasizes the creation of enterprise
value in targeted markets through targeted deployment of investor capital. The cornerstone of
EastBancs enterprise value strategy incorporates its unique ability to influence sizeable portions
of urban streetscape with significant capital upgrades and master-planned leasing. With an
emphasis on urban mixed-use investment, EastBancs developments include upscale retail,
luxury residential, Class A and Class B office and luxury hotel property types. For more
information, visit www.eastbanc.com.

About Jamestown
Founded in 1983 with headquarters in Atlanta, Ga. and Cologne, Germany and offices in
Washington, D.C., New York City, Boston and San Francisco. Jamestown is a leader in
acquisitions and value added management. Over 30 years, Jamestown has generated
approximately $9 billion in strategic investments. The company is focused across the risk
spectrum with core, core-plus and opportunistic funds in two primary markets: 24-hour cities and
Sunbelt markets with strong demographic growth. For more information, visit
www.jamestownlp.com.

# # #

I also went to Bethesda to meet with Urban Country to show them recent press clippings that we
made, and to discuss mother and fathers day gift ideas to publicize.


Week #9 March 31 & April 2

I wrote a rough draft of a media advisory about Capitol City Brewing Companys new gluten
free cocktails.



ADD PHOTO HERE

CAPITOL CITY BREWING COMPANY INTRODUCES GLUTEN FREE COCKRAILS
AT SHIRLINGTON VILLAGE LOCATION

Creative Additions to Drink Menu add Variety for Gluten Free Customers

Arlington, VA Spring into the new season and enjoy refreshing gluten free cocktail at
Capitol City Brewing Company, Shirlington Village location. Four new gluten free cocktail
specials have just been announced available throughout the month of April. The new drinks
include a range of fruity spring flavors such as peach, cherry and raspberry. All cocktails are $10
and will include:
Calypso Cooler Captain Morgan Spiced Rum and Peach Schnapps, filled with
orange juice and topped with a splash of grenadine
Cherry Pop Jim Beam Red Stag and Sprite with a dash of grenadine
Purple Rain American Revolution Vodka, Gin, Rum, Tequila, Triple Sec, sour mix
and a splash of Black Raspberry liqueur
Cap City Cool Aid American Revolution Vodka, Peach Schnapps and Amaretto
Schnapps topped with cranberry juice

For more information on Capitol City Brewing Company, please visit:
www.capcitybrew.com. Find Capitol City Brewing Company on Facebook:
http://www.facebook.com/CapCityBrew and on Twitter: @CapCityBrewers.

WHO: Capitol City Brewing Company
Shirlington Village Location

WHAT: Gluten Free Cocktails
Including: Cap City Cool Aid, Purple Rain, Calypso Cooler, Cherry Pop

WHEN: Now April 30

WHERE: The Village at Shirlington
4001 Campbell Avenue
Arlington, VA
(703) 578-3888
Media
Contact: Steven Eliopoulos steven@bulldogpublicrelations.com
(202) 483-3003
# # #

About Capitol City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the nation's
capital since Prohibition, giving its citizens and many visitors the freedom to enjoy some of the
finest handcrafted beer in the country. On the front of the menu is the Lady Freedom, a statue
found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew many of
the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing system is located in
our Arlington, VA restaurant, where our talented brewers closely monitor each phase of the
brewing process and provide beer within hours of completion, fresh and locally made.

We also had a team meeting to go over what we were doing for each client and who would
do what. I worked with Steven to create a script for Capital City Brewing Company as one of
their brewsters will be featured on Watch What Happens Live


On Wednesday I made clippings of the media hits we got for the gluten free drink specials.
For the rest of the day we went to George Town and met with East Banc design to get more
information and formulate a press release on their new project Squash on Fire.







Week #10 April 7 & April 9

I put together a media contact list for the Washington Post Flyer Magazine after we had a
meeting to determine what projects we had for the week.

I edited and helped Steven with a press release announcing Capital City Brewing
Companys Springfest.



MEDIA ADVISORY



CAPITOL CITY BREWING COMPANY TO HOST
FIRST ANNUAL SPRINGFEST ON SATURDAY, APRIL 26

Local Brewpub Celebrates Spring
with Northern Virginias Only SpringFest Event

*Capitol City to Debut First Batch of Hefeweizen at Inaugural Spring Event*

#CapCitySpringFest

Arlington, VA Spring is finally in full swing! Celebrating 21 years of brewing more
than 200 different styles of beer, Capitol City Brewing Company will host its inaugural
SpringFest at The Village at Shirlington in Arlington on Saturday, April 26 from 12:00
noon 7:00 p.m. (all beer taps close at 6:00 p.m.).
Capitol City will feature its first batch of Hefeweizen of the season at the 2014
SpringFest. The Sommer Hefeweizen, a 5.4 percent ABV, 16 IBU German style wheat beer,
is served unfiltered with notes of banana and clove derived from the fermentation with a
special Bavarian yeast strain. In conjunction with the Hefeweizen, Capitol City will also
pour several other select original beer samples.
Beer enthusiasts can enjoy music spun by local favorite DJ Julius as they sample
offerings from more than 40 local breweries including Port City, Mad Fox, Lost Rhino,
Hardywood Park Craft Brewery, Apocalypse Ale Works, Sunken City and Lickinghole Creek,
in addition to cuisine from a variety of Shirlington Village eateries.
Admission is $30 (one general admission pass per person), which includes a
wristband, official tasting glass and 10 drink tickets. Additional drink tickets can be
purchased for $1 each, with a five-ticket minimum. The event is free for non-drinkers and
children. SpringFest will be held rain or shine with tickets sold at the event.
Following the annual Mid-Atlantic Oktoberfest tradition that started fourteen years
ago, Capitol City anticipates thousands of beer aficionados to attend and sample more than
100 different seasonal spring ales and lagers from exhibition booths along Campbell
Avenue.
For more information on Capitol City Brewing Company, please visit:
www.capcitybrew.com. Find Capitol City Brewing Company on Facebook:
www.facebook.com/CapCityBrew and on Twitter: @CapCityBrewers.

WHO: Capitol City Brewing Company
40+ Area Breweries and Local Restaurants

WHAT: First Annual SpringFest
Debut of Capitol City Hefeweizen
#CapCitySpringFest
Live Music from DJ Julius and Fare from Local Vendors
*Held Rain or Shine*

WHEN: Saturday, April 26
12:00 noon 7:00 p.m.
All Beer Taps Close at 6:00 p.m.

WHERE: The Village at Shirlington
4001 Campbell Avenue
Outdoor Streetscape
Arlington, VA 22206
(703) 578-3888

COST: $30 includes: wristband, tasting glass and 10 drink tickets
Additional drink tickets are $1 each with a five-ticket minimum
Ticket sales are limited first come/first serve
*Free for non-drinkers*

Media
Contact: Steven Eliopoulos - steven@bulldogpublicrelations.com
(202) 483-3003
# # #

About Capitol City Brewing Company
In 1992, Capitol City Brewing Company opened its doors as the first brewpub in the
nation's capital since Prohibition, giving its citizens and many visitors the freedom to enjoy
some of the finest handcrafted beer in the country. On the front of the menu is the Lady
Freedom, a statue found atop our namesake, the United States Capitol.

Our dedicated brewers use only the highest quality hops, yeast and select malt to brew
many of the world's great ales and lagers. Capitol Citys state-of-the-art craft brewing
system is located in our Arlington, VA restaurant, where our talented brewers closely
monitor each phase of the brewing process and provide beer within hours of completion,
fresh and locally made.


I made press clippings for VIDA Fitnesss charity supporting ALS and Augies Quest










I composed an email to send to media inviting them to attend and/or cover Capitol Citys
Springfest.

I would like to personally invite you to attend (and hopefully cover) Capitol City Brewing
Companys first annual SpringFest on Saturday, April 26 from 12:00 noon 7:00 p.m. This
inaugural beer-tasting event will celebrate the spring season with music, food and of course
excellent beer! More than 40 local breweries will be in attendance to provide beer samples
including the unveiling of Capitol Citys first seasonal batch of Hefeweizen.

Please RSVP back to me if you would like to attend and feel free to bring a guest. A media
advisory is below with additional information and high-resolution event photos are attached.

Beers,
Steven












Week #11 April 14

I compiled a list of all the media that RSVPed to Capitol Citys Springfest to allow them free
access to the event plus a guest.




Capitol City Brewing Company 1
st
Annual Springfest
MEDIA LIST
#CapCitySpringfest


Niki Clark +1
Pamelas Punch

Mark XX +1
Cloture Club

Andrea Khoury +1
Real Housewives of Northern VA

Courtney Gwynn +1
Lets Talk Live (Producer)

Landon Randolph +1
Brightest Young Things (writer)

Emily Cohen +1
Brightest Young Things (photographer)

Cristal Carrington +1
DC Cocktails Examiner

Mike McMorrow +1
Arlington Connection (writer)

Katherine Woods +1
The Hill Rag

Renee Abdullah +1
Johnna Knows Good Food (writer)

Steve Gustafson +1
DC Night Life Examiner

Matt Hagan +1
Bulldog PR

Steven Eliopoules +1
Bulldog PR

Katya Hutnik +1
Bulldog PR


To practice pitching stories and inviting media to events I called On Tap Magazine and
Richmond- Dispatch to invite them and ask to send photographers to Capitol Citys
Springfest.


I also listed the Springfest event on numerous local event-posting sites to maximize
exposure.


Week #12 April 21 & 23 & 25 & 26

I helped Steven finalizes the script to send in to Lets Talk Live and made clips of
SpringFest media placements. I also wrote out an email to send to media that RSVPed for
Springfest letting them know information on where to get their tickets and different media
opportunities that would be available at the festival.

I went with Steven And Kristi Griner to Lets Talk Live for a segment to promote the
upcoming SpringFest. I finalized the Springfest media list to include all RSVPed media.















I wrote a rough draft of a media advisory announcing Urban Country Designs Annual
Spring Sale.


*** MEDI A ADVI SORY ***












URBAN COUNTRY CELEBRATES THE BLOSSOMING NEW SEASON WITH
ITS ANNUAL SPRING SALE STARTING MAY 2

Month-Long Spring Furniture Sale 30-40 Percent Off Furniture I ncluding Special
Orders 20 Percent Off Pine Cone Hill Bedding and Dash & Albert Rugs and 10
percent off Brown J ordan Luxury Outdoor Furniture

Bethesda, MD Spring has sprung! Urban Country is ready to help you
celebrate spring and refresh your house with its Spring Furniture Sale. The annual sale
begins Friday, May 2 and runs through Sunday, June 1. The month-long sale includes
all furniture brands available at Urban Country featuring Lee Industries, Hickory Chair,
C.R. Laine, Ralph Laurens RLH collection and many more. The sale offers 30-40
percent off all furniture and upholstery including special orders, 20 percent off Pine Cone
Hill bedding and Dash & Albert rugs and 10 percent off Brown Jordan luxury outdoor
furniture.
For more information please visit: www.urbancountrydesigns.com or call (301)
654-0500.

WHO: Urban Country Designs

WHAT: Annual Spring Furniture Sale
Friday, May 2 Sunday, June 1

WHERE: Urban Country Designs
7117 Arlington Rd
Bethesda, MD 20814
(Corner of Arlington Rd. & Bethesda Ave.)
(301) 654-0500
www.urbancountrydesigns.com
Store hours: Mon-Sat 10:00 a.m.-6:00 p.m. / Sun 12:00-5:00 p.m.
MEDIA
CONTACT: Matt Hagan matt@bulldogpublicrelations.com
(202) 483-3003
# # #
About Urban Country


I attended SpringFest at the Arlington Capitol City Brewing Company location. I took photos
and tweeted using the designated hash tag #CapCitySpringFest.




Week #13 April 28 & 30

Steven and I looked over pictures that we took at SpringFest to pick the best ones to send to
Bisnow scene and other publications for post event coverage. I also wrote up a small
synopsis of the event to attach with the pictures.

I also posted the finalized press release for the Urban Country spring sale on PRLog,
BrightestYoungThings, USA9, BethesdaPatch and Eventful.

CAPITOL CITY BREWING COMPANY HOSTED
FIRST ANNUAL SPRINGFEST AND DEBUTED ITS FIRST SEASONAL BATCH OF
HEFEWEIZEN

On Saturday, Capitol City Brewing Company celebrated its first annual SringFest at Arlingtons
Shirlington Village Northern Virginias only spring beer festival. Thousands of beer
aficionados, swarmed the four-block streetscape and sampled hundreds of different spring ales
and lagers from more than 40 local breweries including Port City, Mad Fox, Lost Rhino,
Hardywood Park Craft Brewery, Apocalypse Ale Works, Sunken City and Lickinghole Creek,

Capitol City also debuted its first batch of seasonal Hefeweizen, a German-style wheat beer. In
addition to sampling delicious beers, attendees celebrated the warm weather listening to tunes by
DJ Julius and enjoying cuisine from Shirlington Village eateries.


Pictured (Left to Right) Capitol City Principals:

1) Brand Marketing Manager Olivier LeRu-Riboulot, Director of Brewing Operations Kristi
Griner, Founder/Owner David Von Storch, Matt Ryan Brewmaster, General Manager
Nasrin Saadvandi

I monitored the web to find media placement from the press release Matt wrote announcing an
Alice and Olivia store opening in Georgetown. I also checked the websites of media who
attended SpringFest to see if they had posted anything yet about the event.

Week #14 May 5 & 7


I went with Steven to Vid Fitness for the day to escort a photographer around the facilities to
take videos and pictures as well as gather quotes from staff members. Specifically the
photographer was focused on the endless pools they have at Vida as they are not seen very
frequently at gyms



I made various clips for articles about Vidas summer workouts and Urban Countries summer
sale.

To celebrate my last day we went out to lunch in DC and I said goodbye to Steven and Matt.